Mediahuis Home of great media brands

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Mediahuis Home of great media brands
Mediahuis
Home of great media brands
Mediahuis Home of great media brands
Mediahuis believes unconditionally
in independent journalism and
strong and relevant media that
make a positive contribution to
people and society.

Mediahuis is an open-minded
organisation with a curious outlook
on the world. It’s a company where
people and brands can maintain
their identity while having the
opportunity to grow.
                                      Mediahuis was founded in 2013 by
Mediahuis is ambitious and creates    bringing together the media assets
an environment in which innovation    of two long established Belgian
                                      publishers, Corelio and Concentra.
and the search for continuous         Since, it has rapidly grown through
improvement is encouraged.            acquisitions and has become
                                      an important media player also in
                                      the Netherlands. For 2018, an annual         In a transforming world, Mediahuis
                                      turnover of approx. € 800 million is         continues to build a portfolio of
                                      expected and the company employs             diversified media properties.
                                      more than 3,200 employees.
                                                                                   Mediahuis believes that a focus on
                                      Today, Mediahuis publishes 14 daily          quality journalism and innovation
                                      news titles which have a combined            in the digital world, in combination
                                      paid circulation (print and online) of       with strict operational and
                                      about 1,400,000 copies per day. Its          financial discipline, will ensure the
                                      combined online reach is                     sustainability of the group for the
                                      3,2 million unique users per day.            benefit of all its stakeholders.

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Mediahuis Home of great media brands
In the spring of 2018 Karel Verhoeven,                                                                                                                                                    Text: Karel Verhoeven | Editor-in-chief De Standaard
editor-in-chief of De Standaard, interviewed                                                                                                                                                                                   Image: Ivan Put
Gert Ysebaert, CEO of Mediahuis.
During the interview Ysebaert expressed
his vision on a number of changes

                                                                                                          “Journalism has
in the media and the position of
Mediahuis in this evolution.

                                                                                                      become more interesting
                                                                                                             than ever”
                                                                                 Until five years ago, Gert Ysebaert was publisher   Mediahuis is not the kind of company that         According to that logic we must continue
                                                                                 of De Standaard and Het Nieuwsblad, two             brings in a crew of its own managers in the       to grow…
                                                                                 newspapers published by the leading Flemish         organisations it acquires. Doesn’t that lead to   Gert Ysebaert: “Yes. But not necessarily
                                                                                 media group Corelio. When late 2013 Mediahuis       very different companies?                         geographically. We must grow where it makes
                                                                                 was founded, Ysebaert became CEO.                   Gert Ysebaert: “We have tripled our revenues      sense and where we can be complementary.
                                                                                                                                     and staff over a period of five years. We have    And that’s what is so great about the Telegraaf
                                                                                 Mediahuis has significantly grown in the past       quite an intense period behind us. Actually       Media Groep. We now have the most
                                                                                 years. Is it positive or negative that mostly the   Mediahuis is a series of acquired companies.      qualitative and most popular news brand in the
                                                                                 same people are leading Mediahuis as five years     Now the time has come to turn this into a         Netherlands. This makes us more complete as
                                                                                 ago?                                                group. We are making good progress. We            a media player.”
                                                                                 Gert Ysebaert: “We’ve become a kind of              strive for the same things. Recently we brought
                                                                                 common history. We started Mediahuis with           people throughout the company together            What connects those two brands?
                                                                                 a group of people who committed themselves          in discussion groups about the Mediahuis          Gert Ysebaert: “The journalistic professionalism
                                                                                 to a new story. I want to stay loyal to that        values. Those were important days for me.         and journalistic heart. Independence, reliability.
                                                                                 commitment. Our company has grown and we            Beautiful days as well. You can tell how we       There’s a set of principles we follow. We have
                                                                                 have grown with it. The only way we were able       all speak the same language. We keep it open      an important role to play in our society. But we
                                                                                 to expand that quickly through acquisitions,        and transparent, and that works. I love that      do not have some kind of ideological project.
                                                                                 is because we have such experienced people.         critical honesty.”                                There is not just one view of the world.”
                                                                                 This same group of people drive our innovation.
                                                                                 It’s not because you’ve been in the profession      What was the real driving force behind the        De Telegraaf and NRC do not apply the same
                                                                                 or the company for ten or thirty years that you     acquisition of the largest Dutch newspaper,       kind of journalism.
                                                                                 can’t re-invent yourself or continue to learn and   De Telegraaf?                                     Gert Ysebaert: “It is a different kind of
                                                                                 evolve. Of course we also need to attract new       Gert Ysebaert: “When doing business, you look     journalism because they target different
                                                                                 blood. That is happening, mainly through the        for opportunities. In Belgium we saw the many     audiences. But they do share the fundamental
                                                                                 acquisition of the companies we took over in        opportunities that were created when joining      values which a journalist represents. Every
                                                                                 the Netherlands.”                                   forces. In the Netherlands we already had NRC     news brand means a lot for the community it

                                                     “Every news brand                                                               and Media Groep Limburg (now Mediahuis
                                                                                                                                     Limburg, Ed.), but that still didn’t made us a
                                                                                                                                                                                       serves. De Telegraaf represents all the Dutch,
                                                                                                                                                                                       speaks up for them, and defends them against
                                                     means a lot for the                                                             Dutch media player. Missing that historical
                                                                                                                                     opportunity was not an option. Could we have
                                                                                                                                                                                       domestic politics or external influences. That
                                                                                                                                                                                       trend can also be found in society nowadays.
                                                   community it serves”                                                              survived as a company without Telegraaf Media
                                                                                                                                     Groep? Probably. But now we are marked as a
                                                                                                                                                                                       But it stays within the democratic and
                                                                                                                                                                                       journalistic values. I actually think it is good that
                                                                 Gert Ysebaert                                                       solid Belgian-Dutch media company.”               we have such diverse media as a publishing

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Mediahuis Home of great media brands
“Our shareholders
 have committed
 for the long term”
Gert Ysebaert

company. Our mission is to foster a diversity    Does the absence of an online revenue generating        to inform people, to inspire them, to give           They don’t have such a powerful medium
that is crucial for society.”                    model for the popular news brands makes you             them the chance to belong to a community,            themselves.”
                                                 nervous?                                                to enable them to form an opinion. We are
Do we do our job well enough as professional     Gert Ysebaert: “I am convinced we will find a           working on a model whereby you become a              The family shareholders were close to their
media? On many fronts we keep the machine        digital payment model. We succeeded for De              member of a news brand that informs you              newspapers, but within a large group such as
running with journalism-as-usual. That is        Standaard and NRC, and I see it succeeding for          through all possible platforms. That provides        Mediahuis, they tend to have a more remote
adequate, but not compelling.                    our regional titles as well. Het Belang Van Limburg     us with fantastic opportunities. We can now          position. Does that lead to tighter financial
Gert Ysebaert: “A lot of our media could         will always remain relevant for the Limburg             do video just as well. De Standaard produces         requirements?
definitely do much better. But I am optimistic   region, and people will therefore be willing to pay     video that is not television, but offers a similar   Gert Ysebaert: “Our shareholders have
because we are turning the tide. For a long      for it online as well. We have to expand that to        experience and quality. We can inform through        committed for the long term. That is crucial. We
time we committed to the largest possible        Antwerp, Dutch Limburg and North-Holland for            audio as voice control systems break through.        are not a listed company that is driven only by
reach. We did that by combining news and         the other regional titles. Our biggest challenge lies   Journalism has become more interesting than          the short term. Above all we must be healthy
entertainment. People pick up their phone        with the large popular news brands such as Het          ever.”                                               and profitable. Look what happened in recent
and also want to be entertained. Competing       Nieuwsblad and De Telegraaf. Their traditional                                                               years: companies that are not profitable enough
with some big players, we went very far          readers are ageing. We are able to reach young          Will we all become aggregators like Blendle?         and therefore not secure enough, are no longer
with the popular news brands. But reach is       people for free, but how do we get them to pay?         All the editorial teams and services merged,         in control of their own future. We need to remain
no longer a yardstick to make a difference,      Do we have enough time to turn the tide? That is a      producing ‘content’ for ‘platforms’?                 the masters of our own destiny. I consider that
not even commercially. All our titles pursue     task for our whole organisation. Are we sure it will    Gert Ysebaert: “Blendle is a great model. But it     as my mission.”
added value journalism. People are willing       work? No. Do we believe it’s possible? Yes.”            is indeed an aggregator. They bring news from
to pay for that difference. Today, NRC and                                                               other titles. For Mediahuis, the entry point must
De Standaard lead the way . But the shift is     Do you believe it is still possible with printed        and will remain the news brand. As a reader
happening very fast on all our news sites.       newspapers, or are you convinced that websites          you need to commit to something. We compete
Of course, we are mass media and we              will become the dominant medium?                        with Facebook or Youtube through our brands,
have the ambition to reach all the Flemish       Gert Ysebaert: “For the first time in years I believe   our local roots, speaking with our customers,
and Dutch people. But we need to evolve          it will no longer be with printed papers. I agree       both readers and advertisers. In the meantime
towards a digital model where readers pay        that it is a drastic statement. All media experience    print remains a beacon of trust and reliability.
for journalism.”                                 the fact that users no longer consume media in a        Print is no longer our future, but it remains an
                                                 linear way. The desire for a ready-to-go product        incredible journalistic medium. Print enables us
                                                 which you consume once a day evaporates. They           to tell stories, provide insights, set the agenda,
                                                 grew up with the Facebook timeline. We are losing       debate. When Facebook or Google want to
                                                 the possibility of bundling our services. But you       spread messages with great authority, they buy
                                                 do not necessarily need a printed newspaper             advertising space in the printed newspapers.

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Mediahuis Home of great media brands
A YOUNG
COMPANY                                                                                                                                                                                        1933

WITH DEEP                                                                                                                                                                                      Het Belang van Limburg
                                                                                                                                                                                               created

ROOTS                                                                                                                                                                                          Frans Theelen merges the weekly magazines
                                                                                                                                                                                               into a daily newspaper: Het Belang van Limburg.
                                                                                                                                                                                               The newspaper enjoys steady growth and
                                                                                                                                                                                               actively participates in Limburg’s general
                                                                                                                                                                                               emancipation and economic development.
                                                 1879                                                                 1893

                                                 Het Algemeen Belang der Provincie                                    First edition of De Telegraaf
                                                 Limburg launched
                                                                                                                      De Telegraaf was founded by Sir Henry
                                                 On 6 December 1879, Nicolaas Theelen in                              Tindal and Gerard Adriaan Heineken
                                                 Tongeren publishes the first issue of the local                      who bought an old printing house in
                                                 weekly newspaper Het Algemeen Belang der                             Amsterdam in March 1892. On 1 January
                                                 Provincie Limburg.                                                   1893, the first issue appeared.

                               1656                                                            1891                                  1914                                            1927
Mediahuis was founded as a     Opregte Haarlemsche Courant                                                                           De Standaard founded                            First edition of
joint venture of Corelio and                                                                   First edition of                                                                      Het Nieuwsblad
Concentra, two companies       The ‘Opregte Haarlemsche Courant’,                              Gazet van                             The first attempts to publish a catholic,
with a rich history in the     founded in 1656 is the world’s oldest                           Antwerpen                             Flemish daily in Brussels date from             Het Nieuwsblad is launched in 1927 as a daily
                               continually published newspaper. Now                                                                  1914. Because of the First World War, the       newspaper with a more popular voice than
Flemish and Belgian press      renamed ‘Haarlems Dagblad’, it became                           On 3 November                         first edition of De Standaard is finally        De Standaard. It is an instant success.
sector. Since Mediahuis was    part of Mediahuis in 2017 through the                           1891, Jan-Baptist                     published on 4 December 1918.
established in January 2014,   acquisition of Telegraaf Media Groep.                           Napolitaan Van Os
the group has taken major                                                                      publishes the first
                                                                                               edition of Gazet van
steps into the Dutch market.                                                                   Antwerpen.

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Mediahuis Home of great media brands
A YOUNG
COMPANY
WITH DEEP
ROOTS
                                                                                          2013                                             2017
          1996                                                                            Corelio and Concentra                            Mediahuis gains
          Regionale Uitgeversgroep                                                        join forces                                      multimedia strength
          founded
                                                                                          Corelio and Concentra decide to join forces      A number of companies and participations,              in Mass Transit Media (Metro) and De Vijver
          After the merger of Concentra and De Vlijt, the                                 and establish Mediahuis. The news brands of      which originally remained within the Corelio           Media (with the TV channels VIER, VIJF and
          Regionale Uitgeversgroep is founded in 1996. With                               both publishers, their classifieds and online    and Concentra structure, are transferred               ZES and the production house Woestijnvis).
          its flagships, Het Belang van Limburg and Gazet van                             activities are given a place in the new media    to Mediahuis. This applies to Media Groep              As a result of these steps, Mediahuis
          Antwerpen, the company focuses on its regional                                  company.                                         Limburg (MGL), radio station Nostalgie,                strengthens its position in the Netherlands and
          strength. In 2003, the name Regionale Uitgeversgroep                                                                             regional TV stations ATV, TV Limburg, TV Oost          in the audiovisual market in Belgium.
          is changed to Concentra Media.                                                                                                   and ROB TV, Printing Partners and the shares

1976                                                                                                             2015                                                                                                                               2018
De Vlaamse                                                                                                                                                                                                     Mediahuis begins                     New radio
Uitgeversmaatschappij                                                                                            Mediahuis                                                                                     partnership                          broadcaster
                                                                                                                 takes over                                                                                    with WPK                             NRJ begins
Like many other companies, De Standaard                                                                          NRC Media
group cannot escape the consequences of                                                                                                                                                                        Mediahuis enters into a strategic    In the autumn of 2018,
the decade’s economic crisis. On 26 June                                                                         Mediahuis takes over                                                                          co-operation with Wayne              Mediahuis and De Vijver
1976, André Leysen, with a number of                                                                             NRC Media Holding,                                                                            Parker Kent (WPK), one of the        Media announce the
Flemish entrepreneurs, creates De Vlaamse                                                                        publisher of the NRC                                                                          fastest-growing digital media        start of a new Flemish
Uitgeversmaatschappij (the Flemish Publishing                    2006                                            Handelsblad evening                                                                           companies in the Netherlands,        radio station: NRJ.
Company, VUM), saving De Standaard,                                                                              paper, the morning                                                                            which specialises in developing
Het Nieuwsblad and De Gentenaar from                             Birth of Corelio                                paper nrc.next, nrc.nl                                                                        and publishing online media
bankruptcy.                                                                                                      and various webshops      Mediahuis acquires                                                  brands such as Culy, Manners
                                                                 In June 2006, the board of                      and apps. With this       Telegraaf Media Groep                                               and Femme. Later in 2017, WPK
                                                                 directors of VUM decides to                     acquisition, Mediahuis                                                                        opens a branch in Antwerp,
                                                                 operate under a new name:                       gains a strong foothold   After long negotiations, Mediahuis takes over the Dutch             from where Flemish editions of
                                                                 Corelio.                                        in the Netherlands.       Telegraaf Media Groep (TMG). With this transaction and              a number of successful online
                                                                                                                                           the entry of VP Exploitatie as a third shareholder, Mediahuis       magazines of WPK are set up.
                                                                                                                                           confirms its position as a leading multimedia group in the
                                                                                                                                           Netherlands and Belgium. .

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Mediahuis Home of great media brands
NEWS BRANDS
BELGIUM

                                                                                                                    HET NIEUWSBLAD / DE GENTENAAR
                                                                                                                    Het Nieuwsblad follows current events from near and
     DE STANDAARD                                                  PAID CIRCULATION   (PRINT + DIGITAL):
                                                                                                                    far, not just the hard facts of politics and economics,            PAID CIRCULATION   (PRINT + DIGITAL):
    De Standaard delivers what it promises - outstanding          100.102 COPIES/DAY                               but also the human stories behind these events. This              225.217 COPIES/DAY
    journalism. As the tagline “Expect the Unexpected”                                                              makes Het Nieuwsblad a unique, very accessible and
    suggests, it goes above and beyond. De Standaard               TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):
                                                                                                                    easy-to-read newspaper. Known for his national and                 TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):
    brings you powerful stories, illuminating viewpoints           671.710 READERS/DAY                              regional sports coverage, Het Nieuwsblad is a valuable             1.483.200 READERS/DAY
    and stunning images. It is the largest quality newspaper                                                        source of information, and a committed newspaper
    in Belgium.                                                                                                     that dares to take positions on issues.

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Mediahuis Home of great media brands
FREE SHEETS

HET BELANG VAN LIMBURG                                      GAZET VAN ANTWERPEN                                    METRO
Het Belang van Limburg wants to unite people in             Gazet van Antwerpen is the largest newspaper           Metro is distributed for free in train and metro stations,
Limburg. Whether it’s social, political or economic         in Flanders’ largest city, Antwerp. Gazet van          schools and many companies. Metro is an essential
issues, Het Belang van Limburg keeps its finger on          Antwerpen aims to be the most important source         read for young and urban readers and delivers a large
the pulse.                                                  of local information while still covering national     quantity of news and entertainment on a daily basis.
                                                            and international news. In recent years, Gazet van
                                                            Antwerpen has also strongly developed its digital
      PAID CIRCULATION   (PRINT + DIGITAL):                                                                              CIRCULATION   (PRINT):
     90.126 COPIES/DAY
                                                            focus, with increasing numbers of digital readers.           203.423 COPIES/DAY
                                                                  PAID CIRCULATION   (PRINT + DIGITAL):
      TOTAL BRAND REACH
      479.350 READERS/DAY
                            (NEWSPAPER + NEWS SITE):
                                                                 83.456 COPIES/DAY                                      TOTAL BRAND REACH
                                                                                                                         714.340 READERS/DAY
                                                                                                                                                  (NEWSPAPER + NEWS SITE):

                                                                  TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):

                                                                  554.920 READERS/DAY

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Mediahuis Home of great media brands
NEWS BRANDS
THE NETHERLANDS

     NRC HANDELSBLAD / NRC NEXT                                    PAID CIRCULATION   (PRINT):                      DE TELEGRAAF                                                        PAID CIRCULATION   (PRINT):

    NRC Handelsblad and NRC Next focus on the decision            157.618 COPIES/DAY                               De Telegraaf delivers stories and features in the fields           353.009 COPIES/DAY
    makers of today and tomorrow, delivering the very                                                               of news, sports, finance and entertainment, both in
    best in journalism by a large group of passionate and          PAID CIRCULATION   (DIGITAL):                    words and images. De Telegraaf informs and brings                   PAID CIRCULATION   ( DIGITAL):

    committed journalists. On paper and in digital media,         102.687 COPIES/DAY                               people together, making it one of the major news                   51.771 COPIES/DAY
    NRC focuses on innovation, developing online initiatives                                                        brands in the Netherlands.
    and providing creative and effective communication             TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):                                                                       TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):

    solutions for its business partners.                           674.300 READERS/DAY                                                                                                  2.327.000 READERS/DAY

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Mediahuis Home of great media brands
FREE SHEETS

                                                                                                                                                                                      De grootste krant van Amsterdam!

DE LIMBURGER                                                   NOORDHOLLANDS DAGBLAD                                  METRO
De Limburger is the most widely read regional                  As a regional newspaper, Noordhollands Dagblad         Similar to its Belgian edition, Metro is distributed
newspaper in the Netherlands. It’s about being proud           keeps the reader informed of news and events in        freely within the public transport network. It reaches
of the Dutch Limburg region, but also being critical           the region. Noordhollands Dagblad contains varying     and engages its target group via the newspaper,
when necessary. De Limburger brings regional and               themes such as sports, health and culture. Haarlems    on metronieuws.nl, via the Metro app and social
local Limburg news, as well as foreign news, sports,           Dagblad, IJmuider Courant, Leidsch Dagblad and         media channels.
economy, culture, lifestyle and entertainment. With its        De Gooi- en Eemlander complete the group’s strong
newspaper, website and apps, De Limburger makes a              regional presence.
world of difference for its loyal readers, every day.                                                                        PAID CIRCULATION   (PRINT):
                                                                                                                            267.158 COPIES/DAY
      PAID CIRCULATION   (PRINT):                                    PAID CIRCULATION

                                                                                        (PRINT):
      117.182 COPIES/DAY                                            92.147 COPIES/DAY                                       TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):

                                                                                                                             910.100 READERS/DAY
      PAID CIRCULATION   (DIGITAL):                                  PAID CIRCULATION   (DIGITAL):
     5.934 COPIES/DAY                                              6.799 COPIES/DAY

      TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):                 TOTAL BRAND REACH     (NEWSPAPER + NEWS SITE):
      416.500 READERS/DAY                                            364.700 READERS/DAY

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CLASSIFIEDS &                                                                                                                                                                                   THE NETHERLANDS
E-COMMERCE
 BELGIUM
                                                                                                                                                           GASPEDAAL.NL
                                                                                                                                                         On GasPedaal.nl you will find the largest and most up-to-date used car
                                                                                                                                                         listings in the Netherlands. Thanks to its smart search engine, 1,900
                                                                                                                                                         dealerships and 21 car sites are compared, enriched and made easy to
                                                                                                                                                         find on a daily basis through desktop, mobile, newsletter or app.

                                                                                                                                                               ONLINE REACH
                                                                                                                                                          1.000.000 VISITORS/MONTH

                                                                                                                           JOBAT
                                                                                                                        Jobat.be is the number one
                                                                                                                     recruitment platform in Belgium.
                                                                                                                 Employees find the job of their
ZIMMO                                                                                                         dreams, employers find the perfect
Zimmo is the real estate website with the biggest range of properties                                      candidate. Jobat.be has been the leading
for sale and rental, apartments, land and garages in the country.                                       innovative platform for online recruitment for   GROUPDEAL.NL                                                                     LIMBURGVAC.NL
Zimmo doesn’t just rely on its network of real estate professionals, but                             many years, with jobs, career tips and company      GroupDeal has been THE provider of daily deals since 2010. The large,           At LimburgVac, the supply and demand of the Limburg labour market
also searches more than 3,000 websites every day for the most recent                             information. Jobseekers can also create their own       varied and above all fast-rotating offer of daily deals ensures that visitors   come together. The regional job site of Mediahuis Limburg has become
property offers. In addition, Zimmo enriches each ad with additional data                     profile, upload their CV and post a video introduction     keep coming back. With more than 1.4 million visitors on a monthly basis,       the place to go for both employees who want to boost their career, and
such as neighbourhood information, market comparisons and the exact                       online. Jobat.be offers multi-media solutions to match a       GroupDeal is one of the top daily deal websites in the Netherlands and          companies looking for the ideal new employee. LimburgVac works with a
plot boundaries.                                                                       job offer with the best candidates.                               Belgium.                                                                        unique placement formula that guarantees a successful match.

 ONLINE REACH
  876.745 VISITORS/MONTH                                                        ONLINE REACH
                                                                                 808.064 VISITORS/MONTH                                                   ONLINE REACH
                                                                                                                                                           1.800.000 VISITORS/MONTH                                                            ONLINE REACH
                                                                                                                                                                                                                                                200.000 VISITORS/MONTH

Other classifieds and e-commerce brands:                                                                                                                 Other classifieds and e-commerce brands:

                                                                        20                                                                                                                                                               21
ONLINE                                                                        WAYNE                                                RADIO AND
VERTICALS                                                                     PARKER                                               TELEVISION
                                                                              KENT
BELGIUM
THE BULLETIN
The Bulletin has been the leading media partner for the
international community in Belgium since 1962. While the
magazine is printed four times a year, its strong online presence -
including social media - delivers daily news and features.

GEZONDHEID.BE
Gezondheid.be, together with its French-speaking counterpart                 As a content marketing agency, Wayne Parker Kent
PassionSanté.be, is the largest and most prominent health website            is the largest online publisher in the Netherlands,
in Belgium. With qualitative and comprehensive information,                  with a wide range of online magazines. Every
Gezondheid.be provides up-to-date answers to questions about                 month, the WPK online brands reach more than
health and a healthy lifestyle in the broadest sense of the word.            eight million readers. The WPK editors fill the
                                                                             internet with awesomeness: must-read articles,
MADE IN                                                                      eye-catching video productions and other forms
Made in is an important news and information platform for                    of high-quality content. The diversity in the Wayne
entrepreneurs, CEO’s and executives in the Flemish region. Made              Parker Kent portfolio provides a broad millions-
in brings them the most recent economic news through the online              strong audience with online magazines such as
medium they prefer.                                                          Manners, Femme, Culy and NSMBL.

                                                                             Through its magazine portfolio, Wayne Parker          Radio
                                                                             Kent generates insights that form the basis for
                                                                             many brand strategies and campaigns.                  NOSTALGIE                                                                   NRJ
THE NETHERLANDS                                                                                                                    Nostalgie is THE essential music channel for adults, both in Flanders      The Flemish NRJ radio station is part of the largest international radio
                                                                                                                                   and French-speaking Belgium. You will hear music from the 1970s,           network NRJ, active in more than 15 countries including Sweden,
                                                                                                                                   80s and 90s, all day long, supplemented by contemporary classics.          Germany, France and Russia. NRJ Flanders has its own creative direction,
DUMPERT                                                                                                                            Every summer, Nostalgie lets its listeners experience the classics         and targets an audience of active listeners (target group aged 14-44). The
With 150 million videos viewed monthly, Dumpert is the largest                                                                     up close, thanks to the Nostalgie Beach Festival in Middelkerke.           station focuses on popular music and can be listened to on FM, online and
video destination in the Netherlands. Visitors actively contribute by                                                              In French-speaking Belgium, Nostalgie is the market leader with a market   via cable TV.
‘dumping’ a stream of videos and pictures. Every movie, picture or                                                                 share of 15%.
sound has the potential to go viral.

WIJLIMBURG
WijLimburg is the leading news and information platform for                                                                        Regional television
Dutch Limburg businesses. If you want to stay informed of the
latest headlines and developments in the Limburg economy,                                                                          With the TV channels ATV, TVL, TV OOST and ROB TV, Mediahuis
you’ll follow WijLimburg’s website and read its popular morning                                                                    is the biggest player on the Flemish regional television market.
newsletter.

                                                                        22                                                                                                                                    23
PRINTING
PARTNERS
       Two leading printing companies are part of the                  The quality of the coldset printing works in both
       Mediahuis group: Coldset Printing Partners in Paal-             companies is of the highest standards. The printing is
       Beringen (Belgium) and Rotatiedrukkerij Voorburgwal in          handled with the utmost care and is realized in modern
       Amsterdam (The Netherlands).                                    production environments that meet the highest quality
                                                                       requirements and this in as short a lead time as possible.
       Coldset Printing Partners was founded in 2010 as a joint
       venture of the Belgian coldset printing activities of Corelio   Coldset Printing Partners and Rotatiedrukkerij
       and Concentra. Today, CPP is Belgium largest newspaper          Voorburgwal invest in the latest technology, such as the
       printing company. Since 2017, Coldset Printing Partners         waterless printing process which was implemented in
       has been a 100% subsidiary of Mediahuis.                        Paal-Beringen in July 2018.

       Rotatiedrukkerij Voorburgwal has always been part of
       Telegraaf Media Groep. Since 2016, the company is fully
                                                                       Like the entire printing industry, both printing companies
                                                                       must constantly evolve. In addition to delivering            FLANDERS
                                                                                                                                    CLASSICS
       based in Amsterdam.                                             exceptional quality printing, a thorough care for human
                                                                       and planet has become a top priority. A justified concern,
                                                                       which must safeguard the future of current and future
                                                                       generations.

                                                                                                                                    Flanders Classics was founded in 2009
                                                                                                                                    and marked the start for a thorough
                                                                                                                                    professionalisation of cycling in Flanders. The
                                                                                                                                    purpose was not to organise more races, but
                                                                                                                                    rather achieving more co-operation between the
                                                                                                                                    various organisers.

                                                                                                                                    In 2018, Flanders Classics is the third largest
                                                                                                                                    player on the international cycling stage behind
                                                                                                                                    Tour organiser ASO and Giro owner RCS.

                                                                                                                                    Mediahuis has a 50% interest in Flanders
                                                                                                                                    Classics. This makes us literally part of the
                                                                                                                                    cycling race, the second most popular sport in
                                                                                                                                    Flanders.

                                                 24                                                                                                                                    25
KEESING
MEDIA
GROUP
                                                           2017                                                         Thanks to a number of transactions,
                                                                                                                        the company almost doubled in size
                                                                                                                        compared to 2016, measured in annual
                                                                                                                                                                        Evolution of balance sheet
                                                                                                                                                                        structure

                                                                     results
                                                                                                                        turnover.                                       These transactions caused the balance
                                                                                                                                                                        sheet structure of Mediahuis to evolve very
                                                                                                                        The Dutch newspaper De Limburger, the           strongly.
Keesing Media Group, in which Mediahuis holds                                                                           audiovisual participations, newspaper           In this way, total assets of 401 million
30%, is the largest publisher of puzzle magazines                                                                       printers and a few smaller brands and           euros at the end of 2016 grew to 929
in Europe. The company offers a wide range of                                                                           activities owned by Corelio and Concentra       million euros at the end of 2017.
puzzle magazines in many languages and countries                                                                        have become part of Mediahuis since 31
including the Netherlands, France, Belgium,                                                                             May. This was the last and logical step in      The intangible fixed assets grew with
Denmark, Germany, Spain, Italy, Sweden, Norway,                                                                         the integration process that had started in     the addition of strong brands such as De
Hungary and the United Kingdom. In addition to                                                                          2013.                                           Telegraaf, Noordhollands Dagblad and
publishing its own puzzle books and apps, Keesing                                                                                                                       De Limburger. The tangible fixed assets
works closely with other publishers to provide them                                                                     The successful completion of the public         increased by the contribution of printing
with creative and fun content.                                                                                          bid on the listed Dutch media group             sites and office buildings in Amsterdam,
                                                                                                                        TMG immediately became the largest              Paal-Beringen and Groot-Bijgaarden. A
Keesing’s portfolio consists of multiple major                                                                          transaction. After an intensive trajectory of   deferred tax asset of 22 million euros was
puzzle brands. Recently the company took an                                 REVENUE (in € MIO.)                         almost 12 months, Mediahuis became the          included as per the end of 2017 due to
interest in the American brainapps developer                                                                            controlling shareholder of TMG at the end       significant losses carried forward at TMG.
Elevate Labs.                                              900                                                          of June. Mediahuis bought out the other
                                                                                                                        large TMG shareholders in the autumn.           The item assets held for sale comprises
DENKSPORT®                                                 800
                                                                                                               797
                                                                                                                        As from January 2018 Mediahuis owns             the participation in De Vijver Media and a
Denksport is the oldest puzzle brand of Keesing in                                                                      99.4% of the TMG shares. The share was          part of the real estate in the Netherlands.
The Netherlands and Flanders.                              700                                                          delisted from Euronext Amsterdam and the
                                                                                                    642                 procedure to squeeze out the remaining          The group’s working capital increased
SPORT CÉRÉBRAL®                                            600                                                          shareholders was started.                       in line with the growth of the portfolio of
Among puzzlers in France, Sport Cérébral is known                                                                                                                       brands and activities.
as the brand to play.                                      500                                                          These steps were taken without impacting
                                                                              433        431                            the group’s financial solidity. In this way,    In 2017, the net financial debt rose from 76
MEGASTAR®                                                  400                                                          the Dutch family group VP Exploitatie,          million euros to 111 million euros, while the
Megastar puzzle magazines are made for puzzlers                                                                         the historic reference shareholder of           group’s equity grew from 53 million euros
in France, Spain, Italy and Germany.                       300     287                                                  TMG, contributed its TMG shares to the          to 282 million euros.
                                                                                                                        Mediahuis capital and Mediahuis sold two
TANKESPORT®                                                200                                                          non-core assets from the TMG portfolio:         The group was financed by its four main
In Denmark, Norway and Sweden the puzzle                                                                                                                                banks: expensive financing constructions
magazines from Tankesport are sold for all ages            100                                                          • Keesing Media Groep, 100% of which            were replaced by a clearly structured
and difficulty levels.                                                                                                    was owned by TMG, 70% of which was            financing package at competitive terms
                                                           0                                                              sold to Ergon Capital.                        and conditions.
                                                                                                                        • The minority stake in Talpa Radio, the
                                                                 Reported   Reported   Reported   Reported   Forecast     largest radio group in the Netherlands,
                                                                  2014       2015       2016       2017       2018        was sold to the principal shareholder.

                                                      26                                                                              27
CONSOLIDATED STATEMENT OF PROFIT OR LOSS (IN € MIO.)                                                                                2017                    2016        2015     CONSOLIDATED STATEMENT OF FINANCIAL POSITION (IN € MIO.)                                                                           30/12/2017             31/12/2016              31/12/2015         1/01/2015

      Revenue                                                                                                                           641,54                 430,56       433,18     Non-current assets                                                                                                                        705,87                 334,02                 341,67          201,60
                                                                                                                                                                                        Intangible assets                                                                                                                        532,16                 323,13                 330,51          195,37
      Operating cost                                                                                                                                                                    Tangible assets                                                                                                                           85,50                   8,05                   8,38            3,68
        Cost of goods sold and raw materials                                                                                            (56,13)                 (15,68)     (19,82)     Equity accounted investments                                                                                                              45,78                   0,33                   0,26            1,10
                                                                                                                                                                                        Other investments                                                                                                                         15,22                   0,60                   0,27            0,68
        Cost of services and expenses                                                                                                  (317,94)               (246,98)     (251,59)
                                                                                                                                                                                        Other non-current assets                                                                                                                   0,30                   0,09                   0,14            0,11
        Pay-roll cost                                                                                                                  (188,94)               (107,87)     (105,94)
                                                                                                                                                                                        Receivables                                                                                                                                5,01                   1,35                   1,58            0,13
        Other operational costs                                                                                                           (2,14)                 (0,40)      (1,40)     Deferred tax assets                                                                                                                       21,90                   0,48                   0,52            0,54
                                                                                                                                      (565,14)               (370,93)      (378,74)
                                                                                                                                                                                       Current assets                                                                                                                            191,08                   66,85                     72,67       49,23
      REBITDA                                                                                                                             76,40                  59,62       54,44      Inventories                                                                                                                                4,24                    0,00                      0,00        0,00
                                                                                                                                                                                        Trade receivables                                                                                                                         79,45                   45,98                     47,76       43,91
        Non recurring cost                                                                                                              (15,89)                  (2,40)      (1,25)     Current tax receivable                                                                                                                     7,79                    0,00                      0,00        0,00
                                                                                                                                                                                        Cash and cash equivalents                                                                                                                 84,33                   15,07                     16,45        4,35
      EBITDA                                                                                                                              60,51                  57,23       53,19
                                                                                                                                                                                        Other current assets                                                                                                                      15,27                    5,80                      8,46        0,97
        Depreciation, amortization and impairments                                                                                      (38,57)                 (22,89)     (24,73)
                                                                                                                                                                                       Assets held for sale                                                                                                                        32,29                   0,00                      0,36        0,00
      Operating profit                                                                                                                    21,94                  34,33       28,46
                                                                                                                                                                                       TOTAL ASSETS                                                                                                                              929,24                 400,88                 414,70          250,83
        Investment income                                                                                                                   0,23                   0,33      (0,23)
                                                                                                                                                                                       Equity attributable to the owners of the company                                                                                          281,70                   52,54                     35,24       21,06
        Interest and other finance income                                                                                                   0,19                   0,07        0,12
                                                                                                                                                                                       Non controlling interest                                                                                                                    15,21
        Interest and other finance expense                                                                                                (9,95)                 (7,26)      (7,84)
        Share in the profit of equity accounted investments                                                                                 0,37                   0,07      (0,01)    Non-current liabilities                                                                                                                   335,13                 168,32                 192,17           96,44
                                                                                                                                                                                        Provisions                                                                                                                                41,18                   7,12                   6,85            8,47
      Profit before income tax - continued operations                                                                                     12,78                  27,54       20,51      Subordinated loans                                                                                                                        52,88                  45,55                  45,55           45,55
                                                                                                                                                                                        Other loans and borrowings                                                                                                               167,61                  66,09                  89,40           13,37
        Income tax expense                                                                                                                  2,41                 (9,42)      (7,44)     Derivative financial instruments                                                                                                           0,41                   0,29                   0,21
      Profit - continued operations                                                                                                       15,19                  18,12       13,06      Deferred tax liabilities                                                                                                                  73,06                  49,27                  50,16           29,05

                                                                                                                                                                                       Current liabilities                                                                                                                       297,19                 180,01                 187,30          133,33
        Result discontinued operations                                                                                                      1,00                   0,00        0,00
                                                                                                                                                                                        Loans and borrowings                                                                                                                      27,81                  25,22                  33,49           19,94
      PROFIT FOR THE PERIOD                                                                                                               16,19                  18,12       13,06      Derivative financial instruments                                                                                                           0,03                   0,06                   0,04            0,00
                                                                                                                                                                                        Trade payables                                                                                                                            65,80                  49,54                  48,25           38,21
        Attributable to :
                                                                                                                                                                                        Deferred revenue                                                                                                                         100,81                  60,51                  66,35           42,84
           The owners of the company                                                                                                      14,95                  18,12       13,06
                                                                                                                                                                                        Current tax liability                                                                                                                     14,64                  11,28                   7,81            0,06
           Non-controlling interests                                                                                                        1,24                   0,00        0,00     Accrued pay-roll expenses                                                                                                                 48,49                  20,15                  19,48           21,49
                                                                                                                                                                                        Other current liabilities                                                                                                                 28,59                  11,74                  10,15            4,06
                                                                                                                                                                                        Provisions                                                                                                                                11,02                   1,52                   1,72            6,73

                                                                                                                                                                                       TOTAL LIABILITIES                                                                                                                         929,24                 400,88                 414,70          250,83
                                                                                                                                                                                       Solvency ratio                                                                                                                             30,3%                   13,1%                   8,5%           8,4%
                                                                                                                                                                                       Net financial debt (excluding subordinated loans)                                                                                         111,09                   76,24                 106,43          28,96
                                                                                                                                                                                       Net financial debt / REBITDA                                                                                                                1,45                    1,28                   1,96

Figures in millions of euros.                                                                                                                                                         Figures in millions of euros.
Mediahuis is for the first time drawing up consolidated accounts as per 30 December 2017, subject to the application of IFRS.                                                         Mediahuis is for the first time drawing up consolidated accounts as per 30 December 2017, subject to the application of IFRS.
The annual accounts are drawn up with an extended financial year running from 1 January 2016 to 30 December 2017, inclusive, and the comparative financial year is 2015.              The opening balance and conversion date to IFRS is 1 January 2015.
For the sake of readability, the pro forma income statements of 2017 and 2016 are displayed separately.                                                                               The annual accounts are drawn up with an extended financial year running from 1 January 2016 to 30 December 2017, inclusive, and the comparative financial year is 2015 (31 December 2015).

                                                                                                           28                                                                                                                                                                                        29
Mediahuis              Mediahuis
Board of Directors     Management Committee
Chairman               Chief Executive Officer
                                                                                                             ANTWERP       PAAL-BERINGEN
Thomas Leysen          Gert Ysebaert

Vice-chairman          Chief Operating Officer                                                                                 HASSELT
Robert Ceuppens        Paul Verwilt                                                                                BRUSSELS

                                                        AMSTERDAM
Directors              Chief Financial Officer
Jan Baert              Kristiaan De Beukelaer
Arian Buurman
Bruno de Cartier
Patrick Hermans
Peter Hinssen
Jan Suykens
Guus van Puijenbroek
Philippe Vandeurzen
Philippe Vlerick
                                                                                   SITTARD

                                                      THE NETHERLANDS                             BELGIUM

                                                           1.935                                     1.365
                                                           STAFF MEMBERS                              STAFF MEMBERS
                                                           (FTE)                                     (FTE)

                                                           MEDIAHUIS NEWSPAPERS                       MEDIAHUIS NEWSPAPERS

                                                           8.270.000                                 3.558.940
                                                           READERS EACH MONTH                         READERS EACH MONTH
                                                           6 OUT OF 10 DUTCH PEOPLE (13+)            7 OUT OF 10 FLEMISH PEOPLE (12+)

                                                           MEDIAHUIS NEWS SITES AND APPS             MEDIAHUIS NEWS SITES AND APPS

                                                           7.068.000                                 3.138.053
                                                           UNIQUE VISITORS EACH MONTH                UNIQUE VISITORS EACH MONTH
                                                           1 OUT OF 2 DUTCH PEOPLE (13+)             6 OUT OF 10 FLEMISH PEOPLE (12+)

                                                 30                                          31
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