PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
PROMOTION TOOLS
CATALOGUE & ORDER FORM
PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
This document is interactive. On page 41 you will find the Promotion Tools Order form.
                                              Please make your selection, complete the form and return it to promotion@myESR.org.
                                              Detailed technical specifications to be supplied after submission of completed booking
                                              form and booking confirmation.

                                              CONTENT

                                              U1 SUBWAY STATION
                                              No. 01    Subway Station Branding – Kaisermühlen/VIC                                                                     3

                                              ACV
                                              No. 02    ACV Walkway – Branding Staircase                                                                              5
                                              No. 03    ACV Walkway – Digital Displays                                                                                7
                                              No. 04    ACV Entrance – Banners Covering Entrance Glass Vestibule                                                      9
                                              No. 05    ACV Entrance – Entrance/Exit Pillars                                                                         11
                                              No. 06    ACV Entrance – Back-lit Banners                                                                              13
                                              No. 07    ACV Entrance to Lower Level – Branding Escalator                                                             15

                                              EXHIBITION
         DON’T WAIT                           No. 08 Banners Entrance EXPO X2
                                              No. 09 Staircase EXPO
                                                                                                                                                                     17
                                                                                                                                                                     19

        TILL ECR 2020                         No. 10 Banners EXPO X4                                                                                                 21

                                              DIGITAL
                                              No. 11    ECR Online (Live Streaming & On Demand)                                                                      23
                                              No. 12    ECR 2020 App – Sponsorship                                                                                   25
Now is the time to reach out to your target   No. 13    Facebook Status Update                                                                                       27
 groups and get your company out there!       No. 14    Homepage & Website Banners                                                                                   29
                                              No. 15    Mailing Banners                                                                                              31
                                              No. 16    ESR Blog Advertorial                                                                                         33
          Explore our offers on
  myESR.org/congress/exhibitors/              BRANDING
      advertising-promotion                   No. 17    Floor prints                                                                                                 35

                                              PRINT
                                              No. 18    ECR Today – Daily Congress Newspaper                                                                         37
                                              No. 19    ECR Today Banner                                                                                             39

                                              PROMOTION TOOL ORDER FORM                                                                                              41

                                                                              Exhibition & Corporate Retailing GmbH, Karlsgasse 17, 3430 Tulln, Austria | VAT No.:ATU73952118   2
PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
01   U1 SUBWAY STATION
     SUBWAY STATION BRANDING - KAISERMÜHLEN/VIC   LOCATION

                                                                                        KB16
                                                          LIFT
                                                                       EXIT
                                                                                               KB14
                                                                       Schüttaustraße

                                                                                    KB15

                                                                                Direction Oberlaa

                                                                                                                         Direction Leopoldau

                                                                              KB2
                                                                                    KB4

                                                                 KB1
                                                                                               KB3
                                                                        EXIT
                                                          LIFT
                                                                        Donau-City-Str.                   Direction Leopoldau - coming from Stephansplatz

                                                                          KB0
                                                                                                          Direction Oberlaa - going towards Stephansplatz

                                                  ADVERTISING RATE
                                                  Subway Station Branding Kaisermühlen/VIC – total of 85 m2                                                                              €40,000
                                                  production costs included

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
02             ACV - WALKWAY
               BRANDING STAIRCASE                  LOCATION

MEASUREMENTS                                       ADVERTISING RATE
                                                   Branding Staircase - Total of 21 steps                                                                                             €12,000
STAIRCASE TOP - 4,52 x 1,44 m
                                                   production costs included

                                                   PLEASE NOTE: The design of the banner must be consistent with the corporate identity of ECR 2020.
                                                   The use of photographs will not be permitted (only logo and text).

STAIRCASE BOTTOM - 2 areas of each 2,25 x 1,08 m

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
03             ACV - WALKWAY
               DIGITAL DISPLAYS                                                            LOCATION

                                                                                           ADVERTISING RATE
                                                                                           Total of 6 Displays (front & back)                                                                                            €32,400
                                                                                           production costs included

MEASUREMENTS
DIGITAL DISPLAYS - measurements in cm (width × height)

                                                         SUPPORTED FORMATS

                                                         Flash Animations    .swf

                                                         Images              .png / .jpg

                                                         Videos              .mp4
         FRONT                       BACK
      118 x 175 cm               118 x 175 cm

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
01
04             INDOOR
               ACV – ENTRANCE
               WALKWAYCOVERING
               BANNERS – ENTRANCE
                               ENTRANCE
                                  (TO BE CONFIRMED)
                                          GLASS VESTIBULE                             LOCATION

MEASUREMENTS
FRONT ENTRANCE/EXIT - measurements in cm (width × height)
                                                                                      ADVERTISING RATE
                                                                                      Exterior Branding (Front + Side Entrances)                                                                                         SOLD
                                                            TOP:		230 cm × 117 cm
                     TOP                                                              Interior Branding (Front Exit + Side Exits)                                                                                        SOLD
                                                            LEFT:		235 cm × 376 cm
                                                                                      production costs included
                                                            RIGHT:		235 cm × 376 cm
                                                                                      PLEASE NOTE: The design of the banner must be consistent with the corporate identity of ECR 2020.
       LEFT                       RIGHT                                               The use of photographs will not be permitted (only logo and text).

SIDE ENTRANCE - measurements in cm (width × height)

                                                            TOP:		424 cm × 119 cm
         TOP
                                                            LEFT:		116 cm × 254 cm
                                                            RIGHT:		116 cm × 254 cm

LEFT           RIGHT

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
05              ACV – ENTRANCE
                ENTRANCE/EXIT PILLARS                          LOCATION

                                                               ADVERTISING RATE
Entrance view                                                  Entrance pillars (including screen)                                                                                                    €9,800
                                                               Exit pillars                                                                                                                           €9,400
MEASUREMENTS                                                   production costs included

PILLARS - measurements in cm (width × height)                  PLEASE NOTE: The design of the banner must be consistent with the corporate identity of ECR 2020.
                                                               The use of photographs will not be permitted (only logo and text).

                                      1              2
                                 105 x 230 cm   105 x 230 cm

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
06             ACV – ENTRANCE
               BACK - LIT BANNERS                          LOCATION

                                                           ADVERTISING RATE
                                                           Banner 1 - left side                                                                                                               €18,900
                                                           Banner 2 - right side                                                                                                              €18,900
MEASUREMENTS                                               production costs included

BANNER 1 & 2 - measurements in cm (width × height)         PLEASE NOTE: The design of the banner must be consistent with the corporate identity of ECR 2020.
                                                           The use of photographs will not be permitted (only logo and text).

                                           BANNER
                                          1,455 x 315 cm

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
07             ACV – ENTRANCE TO LOWER LEVEL
               BRANDING ESCALATOR                                                LOCATION

                                                                                 ADVERTISING RATE
                                                                                 Entrance Level to Lower Level left side*                                                                                     €17,000
                                                                                 Entrance Level to Lower Level right side*                                                                                    €17,000
MEASUREMENTS                                                                     *including projector
                                                                                  production costs included
ENTRANCE LEVEL to LOWER LEVEL - measurements inside view in m (width × height)

                                        12 x 0,55 m

ENTRANCE LEVEL to LOWER LEVEL - measurements top view in m (width × height)

                                        12 x 0,20 m

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PROMOTION TOOLS CATALOGUE & ORDER FORM - European Society of ...
08         EXHIBITION
           BANNERS ENTRANCE EXPO X2                       LOCATION

               190 cm

                                                                                                                                                                    EXPO X1

                         420 cm                                                                                     EXPO X2

                                                                              EXPO X3

                                                          ADVERTISING RATE
                                                          Banner 1 & 2 (package)                                                                                                     SOLD
                                                          production costs included

MEASUREMENTS

                        190 cm    VISIBLE AREA   160 cm

                        160 cm    VISIBLE AREA   190 cm

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09             EXHIBITION
               STAIRCASE EXPO                             LOCATION

                                                                                  EXPO X4                                                EXPO X5

                                                          ADVERTISING RATE
                                                          Staircase Expo X4                                                                                                               SOLD
                                                          Staircase Expo X3 to X4                                                                                                             €8,200
                                                          production costs included

MEASUREMENTS
STAIRCASE EXPO X4 - measurements (width × height)

                                          250 x 15 cm

STAIRCASE EXPO X3 to X4 - measurements (width × height)

                                          150 x 14 cm

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10            EXHIBITION
              BANNERS EXPO X4                                    LOCATION

                                                                                                   2
                                                                                                                        3
                                                                                                          1
                                                                                                   4
                                                                                         EXPO X4                                                EXPO X5

Banner 1                               Banner 2

                                                                 ADVERTISING RATE
                                                                 Banner 1                                                                                                                        SOLD
                                                                 Banner 2                                                                                                                        €12,650
                                                                 Banner 3                                                                                                                        €13,300
Banner 3                               Banner 4
                                                                 Banner 4                                                                                                                        €13,300
                                                                 production costs included
MEASUREMENTS
BANNER MEASUREMENTS (width × height)

Banner 1                                          245 x 490 cm
Banner 2                                          490 x 245 cm
Banner 3                                          565 x 350 cm
Banner 4                                          480 x 245 cm

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11   DIGITAL
     ECR ONLINE (LIVE-STREAMING & ON DEMAND)

                       Needless to say, our hugely popular streaming service,      ADVERTISING RATE
                       ECR Online, is back again for ECR 2020.
                                                                                   ECR ONLINE – exclusive option (Live Streaming & On Demand)                                                               SOLD
                       As always, our main goal with this project is to improve
                       quality and service and to deliver top-level education to
                       all of our viewers.

                       Please get in contact with us to work out a concept to
                       promote your company via this widely viewed platform.

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12                  DIGITAL
                    ECR 2020 APP - SPONSORSHIP

                                                                                                                                  PUSH NOTIFICATION

                                                                                                                   ADVERTISING RATE
INCLUDED IN THE GENERAL APP SPONSORING PACKAGE ARE:
                                                                                                                   ECR 2020 APP – Premium Sponsoring                                                                                            SOLD

• Splash Screen                                             • Banner Ads
  A full-screen ad with the sponsor‘s logo and the ECR        Rotating banner ads appear at the top of the
  design appears when the app is launched or                  screen and serve as a cost-effective way to
  refreshed, for excellent brand visibility.                  create brand awareness. (max. two banners per
                                                              sponsor / rotating every four seconds)
• Push Notifications
  A maximum of 12 short messages will be sent               • Sponsor Report
  directly to attendees‘ mobile devices, which can be         After the congress you will be supplied with all
  scheduled in advance.                                       relevant app metrics.

• Sponsor Listings & Exhibitors                             • Sponsor Logo and Affiliation in App Promotion
  Inside the exhibitor list, the sponsor’s in-app profile     Your company will be associated with the app
  appears with enhanced info, collateral, booth location      (“kindly provided by ...”) in several mailings to
  (incl. pin on map) and photos about the sponsor.            our database, in our social media channels, in the
                                                              Industry Programme and on our website.
• Map Pins
  Pins help users find sessions, expo halls, sponsor
  booths, and other landmarks. The sponsor is
  highlighted along with other pins on the map.

• S
   urveys & Interactive Polling
  Opportunity to survey or poll attendees.

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13                  DIGITAL
                    FACEBOOK STATUS UPDATE

With our Facebook Status Update we’ll provide you the reach (up to 166,500 fans within our
community) and the opportunity to be featured (text, link, picture or video) on one of the most
active and liked imaging related pages worldwide.

 A FACEBOOK STATUS UPDATE PARTNERSHIP INCLUDES:

 • Comprehensive support from our Social Media team                                               ADVERTISING RATE
 • Scheduling recommendations, text optimisation                                                  Before and after ECR 2020 / per update                                                                                            €700
   and monitoring
 • Creative solutions and a range of multimedia                                                   During ECR 2020 / per update                                                                                                     €1,000
   expertise (sur-charge)

     Please note:

 • Pure advertising content will not be considered
 • All content on the ESR Facebook page needs
   to conform to the ESR‘s standards of quality
   Surveys & Interactive Polling
 • Facebook updates should offer something
   to the myESR community; e.g. an interesting video,
   a chance to win something, a special offer redeem-
   able onsite, etc.

Please contact our Social Media team at socialmedia@myESR.org
to discuss the possibilities!

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14                DIGITAL
                  HOMEPAGE & WEBSITE BANNERS

on myESR.org
Flying Carpet Advert                                          Animated Overlay on 3 journal pages*

                                                              The ESR currently offers a total of 3 Society Journals, which are European Radiology, European Radiology
                                                              Experimental and Insights Into Imaging with individual webpages that offer detailed information for authors,
                                                              readers and reviewers.

                                                              european-radiology.org
                                                              i3-journal.org
                                                              er-x.org

                                                              ADVERTISING RATE
                                                              Optional Add-on                                                                                                           €1,000/month
                                                              *only available as an Add-on to the purchase of an Animated Overlay on myESR.org
ADVERTISING RATE                                               Specifications: To be supplied on demand

July - December, 2019                          €3,500/month
January, 2020                                  €3,850/month
February, 2020
March, 2020
                                               €4,200/month
                                               €4,200/month
                                                              on blog.myESR.org
Specifications: To be supplied on demand

Animated Overlay

ADVERTISING RATE
                                                              ADVERTISING RATE
July - December, 2019                          €8,000/month
                                                              ESR Blog Banner (non-exclusive / rotating / 2 slots available)                                                            €2,000/month
January, 2020                                  €8,800/month
                                                              Specifications: To be supplied on demand
February, 2020                                      SOLD
March, 2020                                        SOLD
Specifications: To be supplied on demand

29                                                                                                   Exhibition & Corporate Retailing GmbH, Karlsgasse 17, 3430 Tulln, Austria | VAT No.:ATU73952118   30
15                   DIGITAL
                     MAILING BANNERS

ESR News Mailing Banner                                            ESR @Work Mailing Banner

• Approx. 90,000 recipients                                        • Approx. 3,300 recipients
• Monthly newsletter sent to ESR members                           • Bi-monthly newsletter sent to ESR stakeholders*
• Opening rate approx. 35% (total of 31,500 recipients)            • Opening rate approx. 40% (total of 1,320 recipients)

                                                                     * international radiology organisations, department heads, opinion leaders, institutional ESR members

                                                                   ADVERTISING RATE
                                                                   July - November, 2019                                                                                                                  €1,000
                                                                   December, 2019                                                                                                                         €2,000
                                                                   January, 2020                                                                                                                          €2,500
                                                                   February, 2020                                                                                                                         €2,900
                                                                   Specifications: to be supplied on demand
                                                                   No discounts applicable

     ADVERTISING RATE                                              GET READY FOR ECR 2020
     July - November, 2019                                €1,500   Mailing Banner
     December, 2019                                       €2,500
     January, 2020                                        €3,250
                                                                   • Approx. 205,000 recipients
     February, 2020                                       €3,500
                                                                   • Get Ready Mailing sent to the entire ESR database consisting of (non-)ESR members
     Specifications: to be supplied on demand
                                                                   • Opening rate approx. 24% (total of 45,000 recipients)
     No discounts applicable

                                                                   ADVERTISING RATE
                                                                   ECR 2020       (1-5 Days before ECR)                (non-exclusive / 2 Slots available)                                                €4,500
                                                                   Specifications: to be supplied on demand
                                                                   No discounts applicable

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16                 DIGITAL
                   ESR BLOG ADVERTORIAL

                                                                                                                      ADVERTISING RATE
                                                                                                                      ESR Blog (blog.myESR.org)*                                                                                                         €4,500
                                                                                                                      Advertorial on www.blog.myESR.org*                                                                                                 €3,500
                                                                                                                      Optional Add-on: promotion of blog post in ESR News Mailing                                                                        €1,250
An ESR Blog Partnership could be the perfect opportunity to present your newest project, your
latest discovery or your company. Many types of content can be hosted on our blog, from classic                       *includes the promotion of the blog post or advertorial on our myESR Facebook & Twitter pages
advertorials and interviews, to more creative content like videos and competitions.

Rules and specifications:

• Content with a good link to radiology and suitability for our blog’s target group (will be reviewed by our Social
  Media team)
• Character limit of 7,500 characters (including spaces)
• Submission of proof-read texts in English (excessive editing of grammar/semantics will be subject to additional
  charges)
• For video submissions, please host them on a platform such as YouTube or Vimeo and make sure that it will be kept
  online for at least 2 years and that any form of geo-blocking is deactivated
• Please make sure that you have all the necessary rights for texts, images and videos and are permitted to pass
  these on to our team. The ESR requires full allowance to use all submitted materials for an unlimited amount
  of time
• The ESR reserves the right to take down blog-posts if major parts of its content are not available anymore within
  the two year period

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17             BRANDING
               FLOOR PRINTS

      Measurements: 0.40 m × 0.60 m   Measurements: 0.40 m × 0.40 m                                Measurements: 1 m in diameter

ADVERTISING RATE                                                      ADVERTISING RATE
                                      Arrows          Rectangles                                                                                                                                        Circles
Package of 5 floor prints              €700                 €475      Package of 3 floor prints                                                                                                         €1,800
Package of 10 floor print             €1,400                €950      Package of 5 floor prints                                                                                                         €3,000
Package of 15 floor prints            €2,100               €1,425     Package of 7 floor prints                                                                                                         €4,100
Package of 20 floor prints            €2,800               €1,900     Package of 10 floor prints                                                                                                        €5,900

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18             PRINT
               ECR TODAY – DAILY CONGRESS NEWSPAPER

                                                                MEASUREMENTS

                                                                FULL PAGE or INSIDE COVER                                       HALF PAGE
                                                                printed in CMYK, no spot colours                                printed in CMYK, no spot colours

                                                                         260 x 405 mm

                                                                                                                                                 260 x 195 mm

                                                                QUARTER PAGE
                                                                printed in CMYK, no spot colours

Inside cover page                  Half page
1 day                     €9,600   1 day               €4,600
2 days                   €14,350   2 days              €6,850
3 days                   €19,200   3 days              €9,100
4 days                   €23,900   4 days             €11,400
5 days                   €28,700   5 days             €13,700

Full Page                          Quarter Page
1 day                     €8,700   1 day               €2,300
2 days                   €13,050   2 days              €3,450
3 days                   €17,400   3 days              €4,600
4 days                   €21,750   4 days              €5,700            260 x 100 mm
5 days                   €26,100   5 days              €6,850

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19                PRINT
                  ECR TODAY – BANNER

      14     CLINICAL CORNER                                                                                            ECR TODAY | THURSDAY, FEBRUARY 28, 2019                                                                 MEASUREMENTS

     BY KATHARINA MIEDZINSKA

     Experts to provide insights into

                                                                                                                                                                               IN

                                                                                                                                                                                                      L
                                                                                                                                                                                  E                       O

                                                                                                                                                                                                  A
                                                                                                                                                                                                              NC           IC

                                                                                                                                                                                T
                                                                                                                                                                                      RV              N
                                                                                                                                                                                           E N TI O                OLO G

                                                                                                                                                                                                                                Example left page

     percutaneous biopsy procedures
     Image-guided percutaneous biopsy (PB) plays a crucial role in the management of cancer                                                                                                                                       Space for add-on
     patients.                                                                                                                                                                                                                      48,8 x 25 mm
                                                                                                                                                                                                                                  no bleed required
        Percutaneous biopsy procedures,                                                                                                                              to the procedure, that all material
     which include both fine needle                                                                                                                                  needed to handle specific compli-
     aspiration biopsy (FNA) and core                                                                                                                                cations is available in the room,
     needle biopsy (CNB), are often                                                                                                                                  and knowing which number to call
     necessary to get confirmation of a                                                                                                                              in case of major complications is
     diagnosis of malignancy, without                                                                                                                                just as important as being aware                                                               Actual banner format:
     which a treatment plan cannot be                                                                                                                                of standard procedures covering
     established, as well as to charac-                                                                                                                              complication management. Last
                                                                                                                                                                     but not least, knowledge about
                                                                                                                                                                                                                                                                        260 x 40 mm
     terise locoregional spread, possible
     lymph node involvement, and dis-
     tant metastases.
                                                                                                                                                                     potential complications and proper
                                                                                                                                                                     patient monitoring are the keys to
                                                                                                                                                                                                                                                                      no bleed required
        In oncological patients who are                                                                                                                              identifying complications early and
     undergoing treatment, repeated                                                                                                                                  to reacting accordingly, as you can
     biopsies can be necessary to eval-                                                                                                                              only ever realise what you know
     uate the response to therapy, to                                                                                                                                and expect,” he concluded.
     characterise residual disease or to                                                                                                                                However, Seidensticker is not the
     confirm recurrent cancer. In the                                                                                                                                only person providing guidance
     past few years, different techniques                                                                                                                            during the course. Other radiolo-
     have been developed that allow                                                                                                                                  gists will share their suggestions
     appropriate tissue samples to be                                                                                                                                as well, including Dr. Peter Popovic,
     obtained from different parts of the                                                                                                                            from the clinical radiology institute
     body, to establish a firm pathologi-                                                                                                                            at the University Medical Center                           Example right page
     cal diagnosis, as well as various nee-                                                                                                                          Ljubljana, Slovenia, who will famil-
     dles and devices for the respective      Patient with left renal mass suspicious for renal cell cancer (A, planning CT w/o contrast, mass indicated by red      iarise ECR delegates with indica-
     applications.                            arrow); medically inoperable. Coagulopathy due to liver cirrhosis. Biopsy in prone position, 18G needle, coaxial       tions for percutaneous biopsy and
        PB can be performed using a           system (B). Small haematoma posterior to the left kidney followed by rotation of the patient in supine position in     pre-treatment evaluation.
     variety of imaging modalities for        order to improve compression (C). CT control five minutes later (C) showed an increase of the haematoma, vitals           Furthermore, Dr. Laura Croc-
     guidance, including US, CT, MR, and      normal, minor pain (D), leading to decision to perform CT with contrast agent (E) which shows active bleeding (red     etti, from the division of diagnos-
     fluoro-CT. Improvements in needle        arrow). Immediate angiography with coiling of the needle track (not shown) controlled the bleeding; vitals             tic imaging and intervention, Pisa
     designs, the development of new          normal, minor pain. (F) shows regular follow-up CT w/o contrast four hours after angio displaying just a small         University School of Medicine,                                                                                                                                             Space for add-on
     biopsy techniques, and continuous        haematoma, illustrating the beneficial effect of rapid complication management. Patient was discharged the next        Italy, will discuss how to guide pro-
     advances within the field of image-      day. (Provided by Prof. Max Seidensticker, University Hospital Munich, Germany)                                        cedures and the pros and cons of                                                                                                                                             48,8 x 25 mm
     guided technology have contrib-
     uted to improving the procedure. It
                                                                                                                                                                     different imaging modalities for
                                                                                                                                                                     guidance, while Dr. Paulo Manuel                                                                                                                                           no bleed required
     is generally a safe method with high     disciplinary team: “The radiologist     individual risk is fundamentally        complications. “Not all of them are    Vilares Morgado from the Hospi-
     performance that can be used for         performing PB needs to be a part of     important when checking patients        avoidable,” he said, suggesting that   tal S. João Alameda Prof. H. Mon-
     cancer diagnosis and treatment; the      the multidisciplinary tumour board      in the immediate post-procedure         when it comes to the handling of       teiro in Porto, Portugal, will pursue
     efficacy and safety results of percu-    (MDTB) deciding on the individual-      and making decisions regarding          complications, a part of the answer    the question of how to carry out a
     taneous needle biopsy depend on          ised management of each patient,        the appropriate post-procedure fol-     lies in “being optimally prepared      procedure, focusing especially on
     the technique, choice of indication,
     and patient monitoring.
                                              which is essential to facilitate
                                              decision-making, accelerate and
                                                                                      low-up,” he said. “Regardless of the
                                                                                      specific imaging after a biopsy, mon-
                                                                                                                              for everything” and not forgetting
                                                                                                                              the “obvious”. “Making sure, prior
                                                                                                                                                                     needles and the handling of biopsy
                                                                                                                                                                     specimens.
                                                                                                                                                                                                                                                                    Actual banner format:
        “Despite some concerns related
     to its safety and yield, PB allows
                                              improve processes, extend treat-
                                              ment options offering cross-speci-
                                                                                      itoring of vital signs periprocedural
                                                                                      and immediately after a procedure
                                                                                                                                                                                                                                                                        260 x 40 mm
     the detailed analysis of heteroge-
     neous tumours, which paves the
                                              ality knowledge, and to sequence
                                              therapies after the identification
                                                                                      is mandatory, especially after biop-
                                                                                      sies of parenchymal and well vascu-
                                                                                                                               Special Focus Session                                                                                                                  no bleed required
     way to a personalised therapeu-          of all available options. Within the    larised structures,” he added.           Thursday, February 28, 08:30–10:00, Room F2
     tic approach. This is particularly       MDTB, radiologists should progress         Seidensticker: “It is important       SF 5b Basic interventional radiology for non-
     relevant, for example, in cases in       from skilful technicians performing     to always bear in mind that early        interventionalists: let’s start with biopsy!
     which post-therapeutic imaging,          procedures to clinical consultants      identified complications are easier
     such as PET/CT, shows a non-uni-         who treat patients and participate      to handle than late ones, as in cases       » Chairperson’s introduction
     form pattern of response, making         actively in continuity of care and      of late complications important               J.I. Bilbao; Pamplona/ES
     it necessary to gain more informa-       the follow-up process,” he said.        time might be lost and you usually          » How to decide indications and pre-treatment evaluation
     tion about the different parts of a         The latter will also be the key      have to handle an unstable patient            P. Popovic; Ljubljana/SI
     tumour,” said Prof. José Bilbao, from    topic of the presentation by Prof.      in addition to the treatment of the         » How to guide your procedure
     the department of radiology, Clínica     Max Seidensticker, from the depart-     complication.”                                L. Crocetti; Pisa/IT
     Universidad de Navarra, Pamplona,        ment of radiology at the Univer-           During his presentation, Seiden-
                                                                                                                                  » How to do your procedure
     Spain, who will chair this special       sity Hospital in Munich, Germany,       sticker plans not only to discuss
                                                                                                                                    P. Vilares Morgado; Porto/PT
     focus session today.                     although his talk will refer in par-    how to check patients in the imme-
        He also pointed out the impor-        ticular to follow-up of patients in     diate post-procedure and how to             » How to follow-up on your patients
     tance of a close interdisciplinary       the immediate post-procedure. “To       handle the follow-up process, but             M. Seidensticker; Munich/DE
     collaboration and the important          know the specific risks of biopsies     also to provide an insight into the         » Panel discussion: Deciding to biopsy within a multidisciplinary
     role of radiologists within an inter-    and to be aware of the patient’s        management of post-procedure                  board

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39                                                                                                                                                                                                                                                         Exhibition & Corporate Retailing GmbH, Karlsgasse 17, 3430 Tulln, Austria | VAT No.:ATU73952118            40
PROMOTION TOOLS ORDER FORM                                                                                              No. Category    Promotion Tool
                                                                                                                                        Optional Add-on: Animated Overlay 3 journal pages
                                                                                                                                                                                                    Booking Deadline             Data Submission           Price
                                                                                                                                                                                                                                                          € 1,000
This document is interactive, please review your selections and adjust them if needed.                                                  ESR Blog Banner                                                                                                   € 2,000
After selecting all your desired promotion tools, and completing the payment details on page 44, please                 15   Digital    Mailing Banners
save & send this document to promotion@myESR.org.                                                                                       ESR News Mailing Banner – July-Nov., 2019                                                                         € 1,500
We will create an official offer for your, based on your selections.                                                                    ESR News Mailing Banner – December, 2019                                                                          € 2,500
                                                                                                                                        ESR News Mailing Banner – January, 2020                                                                           € 3,250
     PLEASE INSERT YOUR COMPANY NAME                                                                                                    ESR News Mailing Banner – February, 2020                                                                          € 3,500
                                                                                                                                        ESR @Work Mailing Banner – July-Nov., 2019                                                                        € 1,000
                                                                                                                                        ESR @Work Mailing Banner – December, 2019                                                                         € 2,000
                                                                                                                                        ESR @Work Mailing Banner – January, 2020                                                                          € 2,500
No. Category              Promotion Tool                                Booking Deadline   Data Submission     Price                    ESR @Work Mailing Banner – February, 2020                                                                         € 2,900
                                                                                                                                        Get Ready Mailing Banner – 1-5 Days before ECR                                                                    € 4,500
01    U1 Subway Station   Subway Station Branding – Kaisermühlen/VIC        Dec 21, 2019      Jan 17, 2020
                                                                                                                        16   Digital    ESR Blog Advertorial                           4 weeks in advance 3 weeks in advance
                          Total of 85 m²                                                                     € 40,000
                                                                                                                                        ESR Blog (blog.myESR.org)                                                                                         € 4,500
02    ACV - Walkway       Branding Staircase                                Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Advertorial on www.blog.myESR.org                                                                                 € 3,500
                          Total of 21 steps                                                                  € 12,000
                                                                                                                                        Optional Add-on: promotion of blog post in ESR                                                                    € 1,250
03    ACV - Walkway       Digital Displays                                  Dec 21, 2019      Jan 17, 2020
                                                                                                                                        News Mailing
                          Total of 6 Displays (front & back)                                                 € 32,400
                                                                                                                        17   Branding   Floor Prints                                         Dec 21, 2019       Jan 17, 2020
04    ACV – Entrance      Banners Covering Entrance Glass Vestibule         Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Arrows – Package of 5 floor prints                                                                                  € 700
                          Exterior Branding (Front + Side Entrances)                                          SOLD
                                                                                                                                        Arrows – Package of 10 floor prints                                                                               € 1,400
                          Interior Branding (Front Exit + Side Exits)                                         SOLD
                                                                                                                                        Arrows – Package of 15 floor prints                                                                               € 2,100
 05 ACV – Entrance        Entrance/Exit Pillars                             Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Arrows – Package of 20 floor prints                                                                               € 2,800
                          Entrance pillars (including screen)                                                 € 9,800
                                                                                                                                        Rectangles – Package of 5 floor prints                                                                              € 475
                          Exit pillars                                                                        € 9,400
                                                                                                                                        Rectangles – Package of 10 floor prints                                                                             € 950
06    ACV – Entrance      Back-lit Banners                                  Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Rectangles – Package of 15 floor prints                                                                           € 1,425
                          Banner 1 – left side                                                               € 18,900
                                                                                                                                        Rectangles – Package of 20 floor prints                                                                           € 1,900
                          Banner 2 – right side                                                              € 18,900
                                                                                                                                        Circles – Package of 3 floor prints                                                                               € 1,800
07    ACV – Entrance to   Branding Escalator                                Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Circles – Package of 5 floor prints                                                                               € 3,000
      Lower Level
                                                                                                                                        Circles – Package of 7 floor prints                                                                               € 4,100
                          Entrance Level to Lower Level left side                                            € 17,000
                                                                                                                                        Circles – Package of 10 floor prints                                                                              € 5,900
                          Entrance Level to Lower Level right side                                           € 17,000
                                                                                                                        18   Print      ECR Today – Daily Congress Newspaper                               Dec 21, 2019               Jan 17, 2020
08    Exhibition          Banners Entrance EXPO X2                          Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Inside cover page – 1 day                                                                                         € 9,600
                          Banner 1 & 2 (package)                                                              SOLD
                                                                                                                                        Inside cover page – 2 days                                                                                       € 14,350
09    Exhibition          Staircase EXPO                                    Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Inside cover page – 3 days                                                                                       € 19,200
                          Staircase Expo X4                                                                   SOLD
                                                                                                                                        Inside cover page – 4 days                                                                                       € 23,900
                          Staircase Expo X3 to X4                                                            € 8,200
                                                                                                                                        Inside cover page – 5 days                                                                                       € 28,700
10    Exhibition          Banners EXPO X4                                   Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Full page – 1 day                                                                                                 € 8,700
                          Banner 1                                                                             SOLD
                                                                                                                                        Full page – 2 days                                                                                               € 13,050
                          Banner 2                                                                           € 12,650
                                                                                                                                        Full page – 3 days                                                                                               € 17,400
                          Banner 3                                                                           € 13,300
                                                                                                                                        Full page – 4 days                                                                                               € 21,750
                          Banner 4                                                                           € 13,300
                                                                                                                                        Full page – 5 days                                                                                               € 26,100
11    Digital             ECR Online (Live-Streaming & On Demand)           Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Half page – 1 day                                                                                                 € 4,600
                          Exclusive option                                                                    SOLD
                                                                                                                                        Half page – 2 days                                                                                                € 6,850
12    Digital             ECR 2020 App – Sponsorship                        Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Half page – 3 days                                                                                                € 9,100
                          Premium Sponsoring                                                                  SOLD
                                                                                                                                        Half page – 4 days                                                                                               € 11,400
13    Digital             Facebook Status Update                            Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Half page – 5 days                                                                                               € 13,700
                          Before and after ECR 2020 / per update                                                € 700
                                                                                                                                        Quarter page – 1 day                                                                                              € 2,300
                          During ECR 2020 / per update                                                        € 1,000
                                                                                                                                        Quarter page – 2 days                                                                                             € 3,450
14    Digital             Homepage & Website Banners                        Dec 21, 2019      Jan 17, 2020
                                                                                                                                        Quarter page – 3 days                                                                                             € 4,600
                          Flying Carpet Advert – July-December, 2019                                          € 3,500
                                                                                                                                        Quarter page – 4 days                                                                                             € 5,700
                          Flying Carpet Advert – January, 2020                                                € 3,850
                                                                                                                                        Quarter page – 5 days                                                                                             € 6,850
                          Flying Carpet Advert – February, 2020                                               € 4,200
                                                                                                                        19   Print      ECR Today Banner                                          3 weeks in advance 2 weeks in advance
                          Flying Carpet Advert – March, 2020                                                  € 4,200
                                                                                                                                        ECR Today Banner – 1 day                                                                                            € 800
                          Animated Overlay – July-December, 2019                                              € 8,000
                                                                                                                                        ECR Today Banner – 2 days                                                                                         € 1,200
                          Animated Overlay – January, 2020                                                    € 8,800
                                                                                                                                        ECR Today Banner – 3 days                                                                                         € 1,600
                          Animated Overlay – February, 2020                                                    SOLD
                                                                                                                                        ECR Today Banner – 4 days                                                                                         € 2,000
                          Animated Overlay – March, 2020                                                       SOLD
                                                                                                                                        ECR Today Banner – 5 days                                                                                         € 2,400

41                                                                                                                                                     Exhibition & Corporate Retailing GmbH, Karlsgasse 17, 3430 Tulln, Austria | VAT No.:ATU73952118       42
GENERAL INFORMATION
CONDITIONS OF PURCHASE

BOOKING DETAILS                                     TERMS OF CANCELLATION                               Company

Promotion Tools may be booked by companies          Cancellations will be accepted in writing only.
in the imaging industry. Detailed technical                                                             Contact person

specifications to be supplied after submission      If notice of cancellation is received within four
of completed booking form and booking               weeks after the confirmation, the Exhibition &      Address
confirmation.                                       Corporate Retailing GmbH is entitled to charge
                                                    10% of the regular Advertising Rate for compen-     Postcode                                        City                                                               Country
All individual orders (also for spaces not inclu-   sation.
ded in this catalogue) must be placed via ECR’s                                                         Phone                                                                                      Fax
Industry Relations Team                             If notice of cancellation is received between
(promotion@myESR.org).                              December 20, 2019 and January 17, 2020              E-mail
                                                    50% of the fee will be refunded.
PAYMENT DETAILS                                                                                         INVOICE ADDRESS
Upon booking confirmation, the entire adverti-      If notice of cancellation is received after
sing rate is due within 4 weeks (2 weeks for        January 17, 2020 no refund will be given.
provision of invoice details, 2 weeks for the                                                           Company

actual full payment).
                                                                                                        For the attention of

For bookings and payments effected after the
indicated dates, the Exhibition & Corporate                                                             Address

Retailing GmbH is entitled to charge a surchar-
ge amounting to 15% of the regular fee.                                                                 Postcode                                        City                                                               Country

                                                                                                        VAT number (if available)                                                                  PO number (if necessary)
                                                                                                        Please note: if you do not have an EU-registered VAT-number, please supply us
                                                                                                        with a proof of Tax-registration (issued in the current year) together with the
                                                                                                        completed order form. Otherwise the ExCR will be entiteld to charge VAT (20%).                   I NEED AN OFFICIAL OFFER FROM THE ESR OFFICE TO CREATE A PO.

                                                                                                        With my signature I certify that I understand and agree with the terms and the conditions (page 45).

                                                                                                        Place, Date                                                                       Name of the official representative

                                                                                                            BANK TRANSFER
                                                                                                            We will make the payment via
                                                                                                            bank transfer after receiving the invoice.

                                                                                                            IBAN:                          AT45 2011 1839 9839 2700
                                                                                                            BIC:                           GIBAATWWXXX
                                                                                                            Bank:                          Die Erste Bank

                                                                                                                                                                                          Company stamp and signature of the official representative

                                                                                                        Please return this form to the ESR Office via e-mail (promotion@myESR.org)

43                                                                                                                                                                 Exhibition & Corporate Retailing GmbH, Karlsgasse 17, 3430 Tulln, Austria | VAT No.:ATU73952118       44
Allgemeine Geschäftsbedingungen (AGB)                                                 General Terms and Conditions (GTC)
der Exhibition & Corporate Retailing GmbH                                             of Exhibition & Corporate Retailing GmbH
(ExCR)                                                                                (ExCR)CoverageConclusion of contract
1.     Geltung                                                                        1.     Coverage
1.1.   Die AGB regeln die allgemeinen Bedingungen, zu denen ExCR mit                  1.1.   The GTC regulate the general terms and conditions under which ExCR enters
       Kunden Verträge abschließt.                                                           into contracts with customers.
1.2.   Die AGB gelten für alle, auch zukünftigen Geschäfte zwischen ExCR und          1.2.   The GTC shall cover all, including future contracts between ExCR and
       dem Kunden.                                                                           customer.
1.3.   Allgemeine Geschäftsbedingungen des Kunden werden                              1.3.   Customer’s general terms and conditions are rejected explicitly and shall not
       ausdrücklich abgelehnt und sind auch keiner schlüssigen Annahme                       be subject to conclusive acceptance by ExCR, including but not limited to
       durch ExCR, etwa durch Erbringung der Leistung, zugänglich.                           acceptance by performance of services.

2.   Vertragsabschluss                                                                2.   Conclusion of contract
2.1. A
      ngebote von ExCR sind freibleibend und können bis zur Erteilung der            2.1. Offers by ExCR are not binding and are subject to amendment and alterations
     Auftragsbestätigung durch ExCR von ExCR geändert werden.                              by ExCR until an acceptance of order is issued by ExCR.
2.2. Aufträge
             des Kunden haben schriftlich, per Fax oder per e-mail zu erfolgen.     2.2. Orders of customers have to be issued in writing, by fax or by e-mail.
     Mündlich oder telefonisch erteilte Aufträge bedürfen einer entsprechenden             Oral orders or orders made on the telephone require a respective confirmation
     Bestätigung durch den Kunden.                                                         by customer.
2.3. A
      ufträge des Kunden gelten erst mit Bestätigung durch ExCR als angenom-         2.3. Customer’s orders are subject to confirmation of acceptance by ExCR.
     men. Die Annahme kann ausschließlich schriftlich, durch Fax, e-mail oder              Such acceptance can be issued in writing, by fax or by ExCR’s e-mail or
     durch Erfüllung des Auftrages durch ExCR angenommen werden.                           by actual performance of customer’s order.

3.   Zahlungen                                                                        3.   Payments
3.1. ExCR ist berechtigt, vom Kunden Vorauszahlung zu verlangen.                      3.1. ExCR is entitled to request advance payment from customers.
3.2. R echnungen von ExCR sind binnen 14 Tagen ab Rechnungsdatum zur                 3.2. ExCR’s invoices shall become due for payment within 14 days after the date
      Zahlung fällig.                                                                      of invoice.
3.3. Im Falle des Verzugs schuldet der Kunde unternehmerische Verzugszinsen          3.3. In case of delayed payment, customer shall be subject to default interest
      gemäß § 352 UGB, mindestens jedoch in der Höhe von 12% p.a.                          applicable between business undertakings according to Section 352 of the
3.4. G erät der Kunde in Zahlungsverzug, ist ExCR berechtigt, entweder eine               Austrian Commercial Code (Unternehmensgesetzbuch; UGB), at least,
      Nachfrist von 7 Tagen zu setzen und bei deren Verstreichen den Rücktritt             however, in the amount of 12% per annum.
      vom Vertrag zu erklären oder unter Setzung einer Nachfrist von 7 Tagen          3.4. In case of customer’s delay with payment, ExCR is entitled either to set a
      den Rücktritt vom Vertrag zu erklären, der mit Verstreichen der Nachfrist            grace period of 7 days and to declare withdrawal from contract in case no
      wirksam wird.                                                                        payment has been effected until then or to declare cancellation of contract by
                                                                                           setting a grace period of 7 days in which case the contract shall be rescinded
4.     Gewährleistung und Haftung                                                          in case no payment has been effected by then.
4.1.   ExCR erbringt seinen Leistungen mit der Sorgfalt eines ordentlichen
       Unternehmers.                                                                  4.   Warranty and Liability
4.2.   Beauftragt der Kunde ExCR mit der Erbringung von Werbeleistungen, ist          4.1. ExCR shall render its services with the care of a diligent businessman.
       für den Inhalt der Werbung ausschließlich der Kunde verantwortlich. ExCR       4.2. In case of ExCR rendering advertising services, customer shall be responsible
       trifft keine Verpflichtung zur Überprüfung der vom Kunden bereitgestellten          for the content of the advertising. ExCR is under no obligation to examine ad-
       Werbeinhalte. Im Falle der Inanspruchnahme von ExCR wegen rechtswidriger            vertising content provided by customer. In case of ExCR being held liable due
       Werbeinhalte des Kunden hat der Kunde ExCR schad- und klaglos zu halten.            to unlawful content of customer’s advertising, customer shall indemnify ExCR.
4.3.   Mängel in der Leistung von ExCR sind binnen 14 Tagen ab deren Erkennbarkeit    4.3. Defaults in the services of ExCR are to be notified to ExCR within 14 days
       schriftlich, per Telefax oder e-mail unter Angabe des Mangels gegenüber             after recognisability of the default in writing, by fax describing the default,
       ExCR anzuzeigen, widrigenfalls der Kunde Ansprüche auf Gewährleistung und           otherwise the customer shall not be entitled to make any claims under
       Schadenersatz sowie aus einem Irrtum über die Mangelfreiheit der Leistung           warranty, liability or some misapprehension with regard to the services being
       nicht mehr geltend machen kann.                                                     free from default.
4.4.   Ansprüche des Kunden aus einer Mangelhaftigkeit der Leistung von ExCR          4.4. Any claims resulting from the default of services rendered by ExCR shall
       verjähren nach 6 Monaten. Die Beweislast der Mangelhaftigkeit einer Leistung        become time-barred after a period of 6 months. The default of any services
       von ExCR trifft uneingeschränkt den Kunden.                                         rendered by ExCR always has to be proven by the customer.
4.5.    ie Haftung von ExCR für leicht fahrlässig herbeigeführte Schäden ist
       D                                                                              4.5. ExCR shall not be liable for any damages caused by negligence.
       ausgeschlossen.
                                                                                      5.     Set-off
5.     Aufrechnung                                                                           Customer shall not be entitled to set-off with claims against those of ExCR
       Die Aufrechnung mit Forderungen des Kunden gegen Forderungen von ExCR                 unless such claims were explicitly accepted by ExCR or finally assessed
       ist ausgeschlossen, sofern die Forderung des Kunden von ExCR nicht aus-               by a court of law.
       drücklich anerkannt oder rechtskräftig gerichtlich festgestellt wurde.
                                                                                      6.   Miscellaneous
6.   Sonstiges                                                                        6.1. Any amendment of a contract including the waiver to written form has to be
6.1. Änderungen von Vereinbarungen einschließlich des Abgehens vom Form-                   effected in writing, by fax or e-mail in order to become valid.
     gebot der Schriftlichkeit haben für ihre Wirksamkeit schriftlich, per Fax        6.2. Place of venue and place of performance shall be Vienna.
     oder per e-mail zu erfolgen.                                                     6.3. All contracts and agreement entered into with ExCR shall be governed
6.2. Gerichtsstand und Erfüllungsort ist Wien.                                             by Austrian law.
6.3. Sämtliche Verträge mit ExCR unterliegen österreichischem Recht.                  6.4. The German version of the GTC are valid, the English version is for translation
6.4. Es gilt die deutsche Fassung der AGB, die englische Fassung dient                     purpose only.
     ausschließlich Übersetzungszwecken.

Coordination
Exhibition & Corporate Retailing GmbH
Karlsgasse 17, 3430 Tulln, Austria
Phone: (+ 43 1) 533 40 64-0
E-mail: promotion@myESR.org
www.myESR.org

Managing Editor: Deirdre Lagomatis
Layout: Nikolaus Schmidt
Photo Credits: Unless otherwise indicated
all pictures © ESR – European Society of Radiology
and Sebastian Kreuzberger, Schiffer, Britta Radike and cPoint.

 45
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