Sotheby's International Realty Identity Standards Manual
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Sotheby’s International Realty® Identity Standards Manual Sotheby’s International Realty Affiliates LLC January 2011
Contents Section 1 3 Introduction Section 2 5 The Sotheby’s International Realty® Trademarks 6 Using The Sotheby’s International Realty® Name WithYour Business Name 6 Legal Disclaimers 8 Using The Sotheby’s International Realty® Name In Text 9 Uses On The Internet 13 Color Section 3 14 The Sotheby’s International Realty® Affiliate Logo Lock-up and NRT Logo 16 Your Affiliate Logo Lock-up 16 NRT Logo 17 Online Usage 18 Your Company’s Icon 19 Minimum Size And Clear Space For Affiliate Logo Lock-up 19 Minimum Size And Clear Space For NRT Logo 20 Misuse Of Affiliate Logo Lock-up 21 Misuse Of NRT Logo
CONTENTS Section 4 22 Signage 23 AffiliateYard Signs 24 Optional AffiliateYard Signs 25 NRT Yard Signs 25 Optional NRT Yard Signs 26 Riders 27 Approved Standard Riders 28 Affiliate Open House Signs 28 NRT Open House Signs 29 Commercial Panels 29 Development Signs 30 Building Signs 30 NRT Building Signs 31 Affiliate Building Signs Section 5 32 Stationery 33 Affiliate Letterhead 35 NRT Letterhead 36 Affiliate Envelope 37 NRT Envelope 38 Affiliate Business Cards 41 NRT Business Cards 43 Name Badges Section 6 44 Advertising 45 Affiliate Display And Classified Ads 46 NRT Display And Classified Ads Section 7 47 ApprovedVendors And Contact Information
1. I N T RO D U C T I O N WELCOME TO THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THIS IDENTITY STANDARDS MANUAL IS DESIGNED TO GUIDE YOU IN THE CORRECT AND CONSISTENT USE OF ONE OF OUR MOST VALUABLE ASSETS: THE COLLECTION OF BRANDED ELEMENTS THAT HELP DEFINE AND DIFFERENTIATE THE SOTHEBY’S INTERNATIONAL REALTY ® NETWORK. THIS IDENTITY MANUAL WILL HELP YOU UNDERSTAND HOW TO USE THE SOTHEBY’S INTERNATIONAL REALTY ® LOGO, AS WELL AS HOW TO APPLY THE BRAND ELEMENTS ACROSS A WIDE RANGE OF COMMUNICATION MATERIALS USED IN BRAND MARKETING. ADDITIONALLY, THE STANDARDS ENSURE THAT YOUR RELATIONSHIP WITH SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC WILL BE CLEARLY DELINEATED IN ALL COMMUNICATIONS.
1 . I N T RO D U C T I O N Whether you are placing an ad, hanging a sign, designing This Identity Manual is part of the Policy aWeb site, creating a brochure or handing out a and Procedures Manual business card, you have the opportunity to The standards on the following pages must be adhered communicate the distinctive qualities that define the to without variation. You are required to use our Sotheby’s International Realty® brand. The full approved vendors (see Section 7) for all your materials, measure of the brand will be built not only through including stationery, business cards, yard signs, etc. your interaction with customers, but incrementally, They are familiar with the standards for using the ad by ad, web page by web page, sign by sign. Each marks and will afford you optimum purchasing element of communication reinforces what the efficiencies. If a situation should arise that requires Sotheby’s International Realty® brand represents. any departure from the standards in this Identity As an established real estate professional, you already Manual, you must obtain our prior written approval. know the value of a strong brand in the crowded real In certain limited circumstances, your building’s estate brokerage industry. Success is based as much landlord, your city or a closed community may require on reputation as it is on the perception of your name. a deviation from this Identity Standards Manual (e.g. a The Sotheby’s International Realty® brand carries with change to the color of your building sign or the it a centuries-old tradition of quality and service that lettering of your Logo Lock-up appearing on the began with the venerable auction house, established building exterior in a landmark building). In these in 1744. Well-defined brands help shape the way rare instances, the deviation must be approved in customers think and feel about your business even advance by us. You must submit a copy of such local before they walk in the door or respond to an rules (or a letter from the landlord) before we approve advertisement. Though an existing brokerage name such modification. An accommodation of this type may be familiar to customers in a local or regional will never involve a change in your Logo Lock-up market, being affiliated with a global brand brings to design. your brokerage all the positive associations and brand equity that are part of the Sotheby’s International Changes to this Manual Realty® brand. In addition, your company benefits from all the marketing done by Sotheby’s International We may modify this Manual from time to time as we Realty Affiliates LLC, wherever the name appears. deem appropriate. All changes will be posted on our Members’ Web site The Sotheby’s International Realty® service marks, (http://members.sothebysrealty.com). trademarks and logotypes are licensed by Sotheby’s International Realty Licensee LLC, a subsidiary of NRT LLC (“NRT”) Realogy Corporation who, in turn, licenses these marks to Sotheby’s International Realty Affiliates NRT LLC a company owned by our corporate LLC. You are authorized to use the marks pursuant to parent, Realogy Corporation, owns and operates your franchise agreement with Sotheby’s Sotheby’s International Realty® offices through a International Realty Affiliates LLC. Each company company named Sotheby’s International Realty, Inc. granted permission to use the marks is required to We have noted in this Manual any instances where protect them by adhering to the standards and the identity standards for these offices differ from regulations set forth in this Identity Manual. those of our other independently owned and operated affiliates. International Master Franchisors and Franchisees If you are an international master franchisor or franchisee, the applicable identity standards may be different in some respects, as set forth in the International Addendum (available separately). Please refer to the International Addendum to assure compliance with the applicable identity standards for your country. 4
2. T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® TRADEMARKS OUR TRADEMARKS ARE AMONG OUR MOST IMPORTANT ASSETS. THEY REPRESENT OUR COMPANY AND OUR BRAND TO THE WORLD. AS SUCH, CORRECT AND CONSISTENT USE IS CRITICAL TO MAINTAINING THE PRESTIGIOUS REPUTATION ASSOCIATED WITH THE SOTHEBY’S INTERNATIONAL REALTY ® BRAND. THIS SECTION DESCRIBES THE CORRECT USE OF OUR TRADEMARKS. TAKE CARE TO FOLLOW THIS GUIDE CAREFULLY TO ENSURE PROPER USE IN ALL APPLICATIONS.
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S The Sotheby’s International Realty® name, with your Using The Sotheby’s trade name, should always be written out completely. International Realty® Name e.g. Smythe & Jones Sotheby’s International Realty. Proper use of the Sotheby’s International Realty® NRT Offices name is vital to our success as a brand. The name Offices owned and operated by NRT do business as “Sotheby’s” may never be used in place of the name Sotheby’s International Realty. Notwithstanding the “Sotheby International Realty®” as these are two general prohibition on the use of geographic areas separate brands . The name “Sotheby’s” refers to the to identify your office, NRT may add a geographic Sotheby’s auction house and may only be used in location plus the word “brokerage” as a suffix when direct reference to the Sotheby’s Auction House. appropriate, e.g., Sotheby’s International Realty Greenwich Brokerage. Using The Sotheby’s International Realty® Name Legal Disclaimers With Your Business Name Affiliates-Minimum Required Disclaimers When you become a Sotheby’s International Realty® Every piece of printed literature given directly to affiliate, your business will operate under a business consumers (i.e., brochures, postcards), excluding name or “DBA” (which stands for “doing business stationery, business cards, promotional as”) that combines your business name and the advertisements, listing ads and classified ads, must Sotheby’s International Realty® name. contain the following legal disclaimer, set in For example: approximately 6-point type using Gill Sans typeface: Smythe & Jones Sotheby’s International Realty Sotheby’s International Realty and the Sotheby’s You may not abbreviate the Sotheby’s International International Realty logo are registered (or unregistered) Realty® name. Your approved company name appears service marks used with permission. Each Office Is in your franchise agreement. It should provide clear Independently Owned And Operated. identity, and should never cause confusion with For stationery, business cards, promotional other offices or firms,or refer to a geographic area advertisements, listing ads, classified ads and all or imply a national scope. Also, you should not take signage, the following Minimum Required any actions or use any business name that denotes any Disclaimer must be used by all affiliates: brand segmentation of the marks or categorization based upon luxury, quality, preeminence or similar Each Office is Independently Owned and Operated. categorization. If a piece such as a flyer, door hanger or postcard is to For example, National Real Estate, Colorado Realty be distributed to consumers, precede the previously or United States Real Estate Associates would be mentioned legal disclaimers with: inappropriate and confusing when used as your If your property is listed with a real estate broker, please company name along with Sotheby’s International disregard. It is not our intention to solicit the offerings of Realty. other real estate brokers.We are happy to work with them Note: Exceptions to these restrictions may be and cooperate fully. made on a case by case basis, when a company, Every piece of broadcast communication, e.g. radio prior to affiliation, has used this type of name (other than 10 second advertisements),TV and has built considerable brand equity in its commercials and locally produced TV shows, used by local market. This does not apply to name affiliates must contain: changes and newly formed brokerages(start ups). When referring to your business name in text, (Your DBA Name) Sotheby’s International Realty. Each you should consult the specific guidelines provided Office Is Independently Owned And Operated. Sotheby’s in this Identity Manual. For example, when referring International Realty® is a registered trademark. to your business name in text, you should not use the registered trademark symbol (®). 6
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S NRT-Minimum Required Disclaimers Every piece of printed literature given directly to consumers (i.e., brochures, postcards), excluding stationery, business cards, promotional advertisements, listing ads and classified ads, must contain the following legal disclaimer, set in approximately 6-point type using Gill Sans typeface: Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. For all signage, the following Minimum Required Disclaimer must be used by NRT Offices: Operated by Sotheby’s International Realty, Inc. For stationery, business cards and promotional advertisements, the following Minimum Required Disclaimer must be used by NRT offices: Operated by Sotheby’s International Realty, Inc.. NRT offices should use the following for printed literature, promotional ads, and listing ads: Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If a piece such as a flyer, door hanger or postcard is to be distributed to consumers, precede the previously mentioned legal disclaimers with: If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers.We are happy to work with them and cooperate fully. NRT offices should use the following for every piece of broadcast communication e.g. radio (other than 10 second advertisements),TV commercials and locally produced TV shows used by affiliates must contain: Operated by Sotheby’s International Realty, Inc. Sotheby’s International Realty® is a registered trademark. 7
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S Incorrect uses of our name in text: The use of the Sotheby’s International Realty name ® Do not use “Sotheby’s” alone or logo is not permitted on checks or purchase e.g.We affiliated with Sotheby’s in 2010 orders without the appropriate Minimum Required Do not use the brand name as a noun Disclaimer. Also, remember that for all uses of e.g. Sotheby’s International Realty® has offices in the Sotheby’s International Realty® name or logo, you over 40 states. must comply with all of the guidelines set forth in this Identity Manual. Do not abbreviate Sotheby’s International Realty e.g. Smythe & Jones SIR Please refer to page 12 for Minimum Required Disclaimers on Internet usages. Do not use the ® symbol in your business name e.g. Smythe & Jones Sotheby’s International Realty® Using The Sotheby’s Do not abbreviate your business name e.g. SJ Sotheby’s International Realty International Realty® Name In Text When referencing sothebysrealty.com, it should always appear in lower case bold with no spaces, When referencing the Sotheby’s International Realty® and without any “www.” prefix, as demonstrated brand name separately from your business, the here: name must always be accompanied by the ® symbol. We invite you to visit sothebysrealty.com, where Alternatively, you may use the ® symbol on the first use on a piece and then italicize the brand name in we bring the luxury real estate market to your home. subsequent references.You may not refer to the NOTE: Failure to use a registered trademark in brand as “Sotheby’s” alone or attach “International the correct manner may lead to the loss of its Realty” to any other name. You should not status as a protected mark. Therefore, careful abbreviate the words “Sotheby’s International consideration must be taken to ensure that our Realty” or our corporate name Sotheby’s trademarks are used correctly in all International Realty Affiliates LLC. applications. When referring to Sotheby’s International Realty NRT Affiliates LLC or your business name in text, do not Note: Offices owned and operated by NRT should use the registered trademark symbol (®) next to Sotheby’s International Realty or italicize those always ensure that any use of the Sotheby’s International Realty® name as a noun is used in a context words. The Sotheby’s International Realty® name, with that clearly identifies the offices as being owned and your trade name, must be written out completely. operated by Sotheby’s International Realty, Inc. or Do not use the registered symbol when using NRT. Additional precautions should be taken in any your business name. i.e., Smythe & Jones Sotheby’s material or communication that includes a International Realty, or for NRT, Sotheby’s reference to the Sotheby’s International Realty® brand International Realty. or Sotheby’s International Realty Affiliates LLC. For example, in the proper context, NRT may write: Correct uses of our name in text: Sotheby’s International Realty has more than 75 sales Our tradition makes the Sotheby’s International associates in Beverly Hills. Realty® brand a quintessential real estate brand. Smythe & Jones Sotheby’s International Realty operates offices in Ridgewood, New Jersey. Sotheby’s International Realty Affiliates LLC maintains its international headquarters in Parsippany, New Jersey. 8
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S You will be provided with a proprietary Logo Lock-up Establishing Web Addresses consisting of the Sotheby’s International Realty® Logo When referring to the “address” of a Web site, we are and a unique type treatment for your business name. identifying its domain name. In order to connect a Existing logos or type treatment may not be used. particular domain name to your Web site, you must Please refer to Section 3 of this Identity Manual for first register that name, pay a registration fee, and details about the proper use of the Logo Lock-up. provide certain administrative and technical contact information. See http://www.internic.net/regist.html for a The Sotheby’s International Realty® Logo is the complete list of accredited registrars. If you are core element in the Sotheby’s International Realty® establishing a Web address for a company or office site, Affiliate Logo Lock-up. While it appears to be and intend to use the Sotheby’s International Realty® rendered in a commercially available typeface, it is brand name in that address, you must follow the a specially created illustration that should not be following guidelines: re-created. When you become a member of the Sotheby’s International Realty® network, you are You may ONLY have ONE authorized and legally obligated to adhere to the exact and correct approved registered domain name and web site use of our trademarks. linked to our public internet site. You must submit that web site address to Many common items such as stationery, yard signs and compliance@sothebysrealty.com BEFORE personal promotion literature can only be purchased registering it with an accredited registrar. with company-specific, imprinted information. When utilizing brochures or pre-printed presentation Your domain may ONLY contain your approved materials that do not have company-specific imprinted company name or an abbreviation of your information, you must use the die-cut business card approved company name (with or without holder for insertion of a business card (when available) Sotheby’s International Realty or an to ensure that your company name is displayed in the abbreviation of the brand), for example: materials. Depending on the item, the Minimum smythejones.com Required Disclaimers (ssee page 6) must always appear in upper and lower case Gill Sans type style each smythejonessir.com time your company name appears in conjunction with smythejonessothebysrealty.com the Sotheby’s International Realty® name or any mark. smythejones-sothebysrealty.com sjsir.com Uses On The Internet The abbreviations of the Sotheby’s International Realty® name set forth above are the only approved When creating a website for your company and offices, abbreviations. The dashes appearing in the examples you must follow our corporate name and trademark are not required. These permitted abbreviations are guidelines. Additionally, compliance with this identity acceptable in the context of a domain name only, NOT manual and the website compliance checklist is in the content of a Web site. All other references to required. the brand name must always spell out the Sotheby’s International Realty® name correctly, and must use the This section uses a fictional company in Parsippany, fully-approved company name (i.e., Smythe & Jones NJ (“Smythe & Jones Sotheby’s International Sotheby’s International Realty). Realty”), a fictional Sales Associate (Jane Smith) and a fictional Internet Service Provider (“ISProv”) to illustrate how all these guidelines apply on the Web. 9
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S You may NOT register any domain name under It is important to avoid confusion between Sotheby’s any circumstances that uses the name International Realty Affiliates LLC and its franchisees “Sotheby’s” alone. For example, these domain and sales associates, and to distinguish the Sotheby’s names are NOT acceptable: International Realty® brand from other real estate brands.This means that in your domain name, you smythejonessothebys.com should never separate the Sotheby’s International sjsothebys.com Realty® brand name from the rest of your address by You may NOT register any domain name that placing it between two dots or between two slashes. contains a geographic identifier, unless you are adding the geographic identifiers to an Unacceptable addresses might include: otherwise permitted domain name. For example, these domain names are NOT www.sothebysinternationalrealty.smythejones.com acceptable: www.smythejones.com/sothebysinternationalrealty sothebysrealtynewyork.com sirnewyork.com Information Accuracy You are solely responsible for the information and These examples are acceptable: other content that you choose to make available on your Web site, sothebysrealty.com or on any smythejonessirnewyork.com other Web site or online service. Accordingly, you sjsothebysrealtynewyork.com should carefully consider what information and smythejonesnewyork.com other content is permissible to be reproduced and displayed in accordance with applicable trademark, copyright, patent and other laws. In addition, you In addition to your approved domain name, you may must adhere to all restrictions (including Sotheby’s submit to our dedicated e-mail address, International Realty® system restrictions and applicable compliance@sothebysrealty.com, a list of local laws) governing the accuracy and presentation “defensive” domain names for approval that include of advertising and the promotion of your business variations and misspellings of your proposed domain on the Internet and through all other online services. name that will prevent third parties from registering them. You must bear the cost and expense of Refer to Section 3 for guidelines on the use of the registering and maintaining these sites. Sotheby’s International Realty® Affiliate Logo Lock-up on the Internet. Sales Associate Web Addresses Your sales associates, employees and representatives are not permitted to register any domain names that contain the words "Sotheby's", Sotheby's International Realty, or any image or language confusingly similar to these words or any abbreviation, acronym, phonetic variation or visual variation of the same. Note: You are responsible for ensuring that all domain names used by your sales associates comply with this Identity Standards Manual. Upon our request, you must promptly transfer, abandon or redirect any unauthorized registration at your expense. Avoiding Confusion 10
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S Brand Usage Guidelines Online Advertising In addition to following corporate guidelines in creating Any Web presence is considered online advertising. your Web address, you must also represent the This means that your content is subject to many Sotheby’s International Realty® brand correctly in the regulations and should be carefully considered before actual content of your site. All of the rules regarding being made public. the use of the Sotheby’s International Realty® name You are solely responsible for the information and should be applied to your Web site. other content that you make available anywhere on Mandatory Disclaimers the Web. This includes sothebysrealty.com and your own business Web site. Make sure you comply Office, company and individual Web sites must contain with the following: disclaimers on every page. Disclaimers are most often found at the bottom of the page. As discussed at length earlier in this section, your site must use the Sotheby’s International Realty® marks Each page of your Web site should include the following: correctly and consistently. Sotheby’s International Realty® is a registered trademark Make sure you have permission to reproduce and licensed to Sotheby’s International Realty Affiliates LLC. display content (as well as any artwork and graphic Each Office Is Independently Owned And Operated. images), in accordance with applicable trademark, NRT offices should use the copyright, patent and other laws. following disclaimer: Content should always compliment the overall look Sotheby’s International Realty® is a registered trademark and feel of the Sotheby’s International Realy® brand, licensed to Sotheby’s International Realty Affiliates LLC. using aesthetics presented on sothebysrealty.com as a Operated by Sotheby’s International Realty, Inc. guide. Follow all regulations governing the accuracy and presentation of advertising and the promotion of your business on the Web. This includes local laws and, for company and office sites, be sure to follow the restrictions of Sotheby’s International Realty Affiliates LLC. As a Sotheby’s International Realty® franchisee, you may request a link from sothebysrealty.com to your company or office Web site. Sotheby’s International Realty Affiliates LLC reserves the right to disapprove and deny access to any franchisee whose Web site contains content which violates this Identity Manual or otherwise threatens to damage the Sotheby’s International Realty® service mark. 11
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S Submittal for Approval websites are not allowed on brand magazines, brochures and stationery items. At the time you begin business as a Sotheby’s International Realty® office, your properties, Email Signatures offices, and sales associates will appear on Email is a primary form of communication for sothebysrealty.com. There will however not be any Sotheby’s International Realty® affiliates. Therefore, links from sothebysrealty.com to your local web consistent representation for our identity is site until you complete the compliance review important.The purpose of the email signature is to process as outlined below. provide easy access to contact information for 1. A compliance review checklist and html your customers, as well as important information templates are provided during the transition regarding confidentiality. Below a sample email process to assist in the compliance process. address which is aligned with our brand’s marketing * Both documents maybe found on direction has been provided. This should be used as a members.sothebysrealty.com guideline to determine a standard setup for your company. Establishing a consistent format is the best 2. Affiliate should review the compliance checklist way to ensure compliant email signatures are being and templates and make appropriate changes to used by staff and sales associates. their local web site A recommended email signature content and format 3. Once the checklist items are completed, a link is shown here: to the web site, and the contact information for any further communications should be emailed to Jonathan Smythe compliance@sothebysrealty.com. Sales Associate 4. The Sotheby’s International Realty® compliance Smythe & Jones Sotheby's International Realty team will review the site and provide feedback on 123 Street Address, Suite 1700 | Anytown ST 10000 any additional changes via email. t 212.555.1234 | f 212.555.4321 | c 917.555.1234 5. Once all the remaining changes are made, the jonathan.smythe@smythjonessir.com site should be resubmitted for final approval. smythejonessothebysrealty.com 6. Once final approval is given by the compliance Notice of confidentiality: This transmission contains team, the affiliate local web site will be linked information that may be confidential and that beginning the next business day. may also be proprietary; unless you are the intended recipient of the message (or authorized to receive it Please note any subsequent re-launch or major site for the intended recipient), you may not copy, forward, redesigns should be submit via the process noted or otherwise use it, or disclose its contents to above. anyone else. If you have received this transmission in error, please notify us immediately and delete it from your system. Sales Associate Web Addresses Sales associates web sites will not be linked to sothebysrealty.com. These sites do not need to be submitted to the Sotheby’s International Realty® compliance team, but should be reviewed by the managing broker. NOTE: The affiliate is responsible for ensuring that all sites associated with his or her office comply with legal and trademark regulations as well as our Identity Standards Manual. If these sites do not meet our branding and approval standards (set forth above), we reserve the rights to take appropriate corrective actions, which may include de- linking your approved company site from sothebysrealty.com. Sales Associate 12
2 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® T R A D E M A R K S Color Our materials incorporate the following distinctive colors as shown throughout the manual. You must follow the standards for color exactly when producing your own material. As shown below, there are two shades of gray. The darker shade, 431, is to be used for text only, and the lighter shade, 422, is to be used as an accent color in your marketing and promotional materials. Sotheby’s International Sotheby’s International Sotheby’s International Realty® Blue Realty® Accent Gray Realty® Text Gray PANTONE 289 PANTONE 422 PANTONE 431 CMYK: 100 64 0 60 CMYK: 0 0 0 34 CMYK: 11 0 0 65 RGB: 0 35 73 RGB: 173 173 173 RGB: 204 204 204 HEX: #002349 HEX: #999999 HEX: #666666 When creating PowerPoint presentations, we suggest using the following RGB breakdown as the background color. RGB: 0 35 73 Typography The only approved typefaces that may be used are Gill Sans, Edwardian Script, and Minion families of fonts. These are not the fonts for the Sotheby’s International Realty® Affiliate Logo Lock-up, which is a custom-designed illustration. These fonts should be used as supporting typefaces when creating ads, brochures and other printed materials. In lieu of the specific blue and gray colors indicated throughout this manual, you may use the PANTONE® colors listed, the standards for which are shown in the current edition of the PANTONE formula guide. The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. Pantone® is the property of Pantone, Inc. 13
3. T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P A N D N RT L L C A SPECIAL IMAGE REFERRED TO AS A LOGO LOCKUP HAS BEEN CREATED TO REPRESENT YOUR AFFILIATION WITH SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC. CONSISTENT PROPER USAGE IS IMPERATIVE TO MAINTAIN THE PRESTIGIOUS REPUTATION ASSOCIATED WITH THE SOTHEBY’S INTERNATIONAL REALTY ® BRAND AND TO CLEARLY CONVEY THE AFFILIATION WITH YOUR LOC AL BRAND. IN THIS SECTION, SPECIFIC GUIDELINES FOLLOW, WHICH EXPLAINS PROPER USAGE OF YOUR LOGO LOCKUP. ALWAYS REFER TO THESE GUIDELINES WHEN PREPARING ARTWORK FOR COMMUNICATION MATERIALS.
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P Logo Lock-Up Your Sotheby’s International Realty® Logo Lock-up 1 length unit 1 length unit will be either a 1-line, 2-line or 3-line version depending on the length of your DBA. Once this is 1 “S” determined, a Logo Lock-up will be created for 1 “S” unit Smythe unit you. You must always use this version of the Sotheby’s International Realty® Logo Lock-up in either its One-line Horizontal DBA Affiliate Logo Lock-up horizontal or vertical configuration. Your Affiliate Logo Lock-up will be a custom-designed illustration.You may never attempt to alter, 1 /2 “S” replicate or create your own version. unit 1 length unit Visually, a 50/50 size relationship must be maintained between the Sotheby’s International Realty® Logo and your company’s DBA. You must never alter this 1 “S” relationship. If your existing company logo contains unit an icon that has regional equity, it may be incorporated into your Sotheby’s International Realty® Affiliate Logo Lock-up in approved or accepted applications 1 length unit (see page 20). One-line Vertical DBA Affiliate Logo Lock-up 1-line DBA The length of the DBA must never be longer than the word “Sotheby’s” in the Sotheby’s International Realty® Logo. The cap-height of the letters in the DBA can never exceed the cap-height of the word “Sotheby’s” in the Sotheby’s International Realty® Logo. 1 length unit 1 length unit 2-line DBA The length of the DBA must never be longer than 1 height Smythe 1 height the word “Sotheby’s” in the Sotheby’s International Realty® Logo. The measurement from the top of the unit & Jones unit cap-height of the first word to the baseline of Two-line Horizontal DBA Affiliate Logo Lock-up the second must never exceed the height measured from the cap-height of the word “Sotheby’s” to the baseline of the words “International Realty” in the Sotheby’s International Realty® Logo. 1 /2 “S” unit Smythe 1 height unit 1 “S” & Jones unit 1 height unit Two-line Vertical DBA Affiliate Logo Lock-up 15
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P Your Affiliate Logo Lock-Up 3-line DBA 1 length unit 1 length unit The length of the DBA must never be longer than the word “Sotheby’s” in the Sotheby’s International 2.25 Smythe Realty® Logo.The measurement from the top of the “S” Jones & Jones unit cap-height in the first word to the baseline of the Properties last word can never exceed a measurement 2.25 times the height of the “S” in the Sotheby’s International Three-line Horizontal DBA Affiliate Logo Lock-up Realty® Logo. Regardless of the number of letters in the DBA, the 1 fonts are never stretched, manipulated or scaled /2 “S” unit 1 length unit disproportionately to establish the 50/50 relationship between the DBA and the Sotheby’s International Smythe 2.25 Realty® logo. The fonts are always used Jones & Jones “S” proportionately. Properties unit 1 “S” unit 1 length unit Three-line Vertical DBA Affiliate Logo Lock-up NRT LLC Logo NRT LLC Offices operated by NRT do business as Sotheby’s International Realty alone without the use of a DBA. Two-color Logo One-color Logo 16
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P Online Usage The Logo Lock-up must be used correctly and consistently in the online space to maintain the premium Smythe 40 pixels quality standards established by this Identity Manual. & Jones The Sotheby’s International Realty® Logo must remain Online Affiliate Logo Lock-up Minimum Size proportional for online applications. When presented online, the Sotheby’s International Realty® Logo should never be smaller than 40 pixels 40 pixels high from the endpoints of the center rule. In order to maintain the integrity of the Sotheby’s Online Minimum Size International Realty® Logo, a minimum amount of clear space should surround the logo on Web sites or other online usage. The minimum amount of clear space that should surround the logo should be greater than or equal to the dimension of the vertical Smythe lowercase “s” in the Sotheby’s International Realty® & Jones Logo. Online Surrounding Clear Space Online Surrounding Clear Space Smythe & Jones 17
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P Your Company’s Icon If there is equity in your current logo in your business Smythe 1unit market, you may incorporate an icon derivative & Jones of your current logo in the Sotheby’s International Realty® Affiliate Logo Lock-up. Use of any icon, and the size and elements contained in your 1unit icon, are subject to the prior approval of Sotheby’s International Realty Affiliates LLC, Vertical Two-line DBA Affiliate Logo Lock-up with Icon in our sole and absolute discretion. We may reject an icon for any reason, including our determination that the icon may reproduce 1 Smythe 1 unit unit poorly in print materials. & Jones Shown here is the general area that may be dedicated Horizontal Two-line DBA Affiliate Logo Lock-up with Icon to your approved icon and its relationship to the Sotheby’s International Realty® Logo. Please note that Logo Lock-Up Examples with DBA Differences your logo is included in the space attributed to your business name for purposes of maintaining the 50/50 size relationship. In the vertical 2-line Logo Lock-up, your company’s Smythe 1unit icon height cannot exceed the distance from the top of the capital “S” in “Sotheby’s” to the baseline of 1unit “International Realty,” must align horizontally with the imaginary line that runs through the mid-point of your DBA, and must maintain a distance of at least the cap-height of the “S” in “Sotheby’s” between 1 1 your DBA and the icon. unit Smythe unit In the horizontal Logo Lock-up, your company’s icon aligns horizontally with the imaginary line that runs through the mid-point of your DBA. The space between your icon and your DBA is equal to half the Smythe 1unit height of the capital “S” in the Sotheby’s International & Johnson Realty® Logo. Note: The 50/50 size relationship(see page 16) 1unit between your DBA, icon and the Sotheby’s International Realty name is always adhered to. This rule will drive the proportion of your name and icon given these two elements are viewed as one unit. Therefore longer names impact the icon by 1 Smythe 1 unit & Johnson unit decreasing the size. Conversely shorter DBAs can accommodate a larger icon. NRT Offices operated by NRT may not include an icon in Smythe, Jones 1unit combination with their logo. With our prior approval, & Johnson NRT may use icons separated from their logo in marketing materials. 1unit 1 Smythe, Jones 1 unit & Johnson unit 18
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P Minimum Size And Clear Space Smythe For Affiliate Logo Lock-up & Jones 1.0" The Affiliate Logo Lock-up must be clearly visible wherever it appears, therefore the logo should not appear in sizes smaller than one inch in height for Vertical 2-line DBA Affiliate Logo Lock-up Minimum Size the vertical Logo Lock-up and 1.25 inches in length for the horizontal Logo Lock-up. Smythe The Affiliate Logo Lock-up must never be obstructed & Jones from view by distracting graphics or images. Always maintain a minimum clear space around the logo as 1.25" exhibited here. Horizontal 2-line DBA Affiliate Logo Lock-up Minimum Size Smythe & Jones Vertical 2-line DBA Surrounding Clear Space Smythe & Jones Horizontal 2-line DBA Surrounding Clear Space Minimum Size And Clear Space For NRT Logo The Sotheby’s International Realty® Logo must be 1.0" clearly visible wherever it appears, therefore the Minimum Size Logo should not appear in sizes smaller than one inch in width. The Logo must never be obstructed from view by distracting graphics or images. Always maintain a minimum clear space around the Logo as exhibited here. Minimum Clear Space 19
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® A F F I L I AT E L O G O L O C K - U P Misuse Of Affiliate Logo Smythe & Jones Smythe Smythe & Jones & Jones Do not change the font for the DBA Do not use the DBA without the Do not delete the rule Sotheby’s International Realty® Logo Smythe Smythe & Jones & Jones & Jones Smythe Do not change the scale of the Do not add anything to the Logo Do not rotate the Logo Logo elements Smythe Smythe & Jones & Jones Smythe & Jones Do not rearrange the Logo elements Do not change the Logo color Do not scale the Logo disproportionately Smythe & Jones Do not reverse Logo elements separately 20
3 . T H E S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ® N RT L O G O Misuse Of NRT Logo Do not alter the font sizes Do not change the Logo colors Do not change the Logo color Do not switch the Logo components Do not add anything to the Logo Do not rotate the Logo Do not scale the Logo disproportionately 21
4. S I G N AG E MUCH OF THE SUCCESS OF OUR FRANCHISE SYSTEM LIES IN THE EFFORTS OF SOTHEBY’S INTERNATIONAL REALTY® AFFILIATES TO BE GOOD STEWARDS OF THE BRAND AND TO PRESENT THE SOTHEBY’S INTERNATIONAL REALTY MARKS AS REQUIRED UNDER THE FRANCHISE AGREEMENT. FIRST IMPRESSIONS ARE CRITICAL AND LESS IS ALWAYS MORE WITH OUR BRAND’S SIGNAGE. SIGNAGE REPRESENTS THE FIRST POINT OF CONTACT FOR MANY OF YOUR CUSTOMERS, THEREFORE THE DESIGN OF YOUR SIGNAGE AND ITS CONSISTENT REPRODUCTION IS ESSENTIAL. Signage must be ordered from a Sotheby’s International Realty® approved vendor. For a list of approved vendors, see Section 7.
4 . S I G N AG E Affiliate Yard Signs The standard affiliate yard sign consists of a square blue panel with white type and square corners. The size of the overall sign is 24" wide by 24" tall (an area of 4 square feet). Smythe The diagram shown here demonstrates the correct & Jones proportions and sizes for all yard sign design elements. The Minimum Required Disclaimer (see page 6) must appear on the yard sign as shown. DBA Logo Lock-up Phone Number 800.123.4567 smythejonessothebysrealty.com Font: Gill Sans Regular Each Office Is Independently Owned And Operated Web Address Two-line DBA Affiliate Logo Lock-up Font: Gill Sans Regular Disclaimer Font: Gill Sans Regular Smythe & Jones Guidelines • Team names and sales associate’s personal Web sites are not permitted on yard signs. 800.123.4567 smythejonessothebysrealty.com • Personal designations are not permitted on yard Each Office Is Independently Owned And Operated signs unless proper documentation is provided to support this request. Two-line DBA Affiliate Logo Lock-up with Icon • The “www” prefix is eliminated from all web addresses on sign panels. • Area codes are mandatory on all signage. • All yard signs that are produced through our preferred sign vendors are approved by the corporate marketing office. For ordinances or developments that require special signage, you will need to supply your sign provider with the proper documentation from the ordinance/development stating the specifications and requirements. Your sign provider and they will route the request to the corporate marketing office for their decision on an approval. 23
4 . S I G N AG E Optional Affiliate Yard Signs Optional yard signs have been developed incorporating agent names into the signage. The size of the overall sign is 24" wide by 30" tall (an area of 5 square feet) to allow for the addition of names.They allow for Smythe either one or two agent names and contact numbers, with and without icons. & Jones The Minimum Required Disclaimer (see page 6) must appear on the yard sign as shown. DBA Logo Lock-up Phone Numbers James Williamson Font: Gill Sans Regular Agent Names 523.456.7880 Font: Minion Web Address Font: Gill Sans Regular smythejonessir.com 800.123.4567 Each Office Is Independently Owned And Operated Disclaimer Font: Gill Sans Regular One Agent and Two-line DBA Affiliate Logo Lock-up Optional Affiliate Yard Signs DBA Logo Lock-up Phone Numbers Smythe Font: Gill Sans Regular & Jones Agent Names Font: Minion Web Address Font: Gill Sans Regular Disclaimer Font: Gill Sans Regular Dianne Eschman 800.954.5541 Neil Lyon 800.954.5505 smythejonessir.com 800.123.4567 Each Office Is Independently Owned And Operated. Two Agents and Two-line DBA Affiliate Logo Lock-up 24
4 . S I G N AG E NRT Yard Signs Phone Number Font: Gill Sans Regular Web Address Font: Gill Sans Regular Disclaimer Font: Gill Sans Regular 800.123.4567 sothebysrealty.com Owned And Operated By NRT LLC NRT Yard Sign Optional NRT Yard Signs Phone Numbers Font: Gill Sans Regular Agent Names Font: Minion Web Address Font: Gill Sans Regular Disclaimer Font: Gill Sans Regular James Williamson 523.456.7880 sothebysrealty.com 800.123.4567 Owned And Operated By NRT LLC NRT Optional One Agent Sign 25
4 . S I G N AG E Affiliate and NRT Riders 24.00" Message riders can be used on the top or bottom of 6.00" the yard sign. Copy for all one line riders is centered, both vertically and horizontally within the "allowable printable area" which is a 1.5" border from the edge, on all four sides of the rider. Copy for all two line riders follows the same specifications, except within a 1” border on all 4 sides.This allows for the message Smythe to maximize the allowable printable area to scale.The fonts are never allowed to be stretched, distorted or & Jones manipulated in any way. All riders are six inch- high panels. The standard rider is 24 inches wide. Twelve-inch and 36-inch riders are also available from our approved vendors. The rider width must match the yard sign width. Top-of-Sign Riders Top-of-sign riders are always Sotheby’s International Realty® blue with type reversing to white. These 800.123.4567 smythejonessothebysrealty.com should always refer to an action being taken on Each Office Is Independently Owned And Operated 24.00" behalf of the sale of the property. Standard signs are available for commonly used riders (i.e., Sold, Jonathan Smythe 6.00" Under Contract). 000.000.0000 Bottom-of-Sign Riders Both lines are Bottom-of-sign riders are always Sotheby’s International 128 point Realty® Blue with type reversing to white. These Gill Sans should always refer to an agent, phone number or feature of the house. Guidelines • Team names and sales associate’s personal Web sites are not permitted on riders. • Personal designations are not permitted on riders. • The “www” prefix is eliminated from all web addresses on riders. • Area codes are mandatory on all riders. • All riders that are produced through our preferred sign vendors are approved by the corporate marketing office. Note: To obtain a rider that is not on our approved list, you must consult with your sign provider and they will receive approval from the corporate marketing office. 26
4 . S I G N AG E Swimming Pool Approved Standard Riders Text:__To:__ Townhouse 24-Hour Recorded Information Under Contract (2 line rider due to length of text) View __ Acres Vineyard Acreage Waterfront Acres Waterview Antique Winery Arrow (pointing left or right) Bay View 24.00" Beach Access Beachfront 6.00" By Appointment Only Commercial Commercial Lot Condominium Top-of-Sign Rider – Single Word Cooperative Font: Gill Sans Bold | All uppercase fonts Cottage 24.00" EcoFriendly Exclusive 6.00" For Lease For Rent For Sale Top-of-Sign Rider – Multiple Words Guest House Font: Gill Sans Bold | All uppercase fonts Home Warranty Horse Property 24.00" Investment Lake Access 6.00" Land LEED/GREEN Lot For Sale Rider – One Line Mountain Home National Seashore Font: Gill Sans Bold | All uppercase fonts New Homes (in arrow) 24.00" New Price Oceanfront MOUNTAIN HOME 6.00" Open House (in arrow) Open Sunday Open Sunday # to # Rider – One Line (1 or 2 line rider, both approved) Font: Gill Sans Bold | All uppercase fonts Pond Front Pool 24.00" Pool/Spa Price Reduced Jonathan Smythe 6.00" PropertyAddress.com (Example: 42CottageLane.com) 000.000.0000 Renovated Bottom-of-Sign Both Rider –lines are Two Lines Sale Pending 128 point First Line Shown by Appointment Gill| Upper/lower Font: Gill Sans Regular Sans case fonts Single Family Sold Second Line Font: Gill Sans Regular | Upper/lower case fonts Sub-dividable Summer Rental 27
4 . S I G N AG E Affiliate Open House Signs The affiliate open house sign is similar to the standard yard sign. The diagram at right illustrates the correct design elements for the open house sign. Other pre-approved variations may be available through our Smythe approved vendors and with approval from the Coporate Marketing office. & Jones The Minimum Required Disclaimer (see page 6) must appear on the open house sign. The open house sign is also available as a rider (see page 31). DBA OPEN HOUSE Logo Lock-up E a c h O f f i c e I s I n d e p e n d e n t ly O w n e d A n d O p e r a t e d Open House Font: Gill Sans Bold 24 x 24 Affiliate Open House Sign Disclaimer Font: Gill Sans Regular NRT Open House Signs The Minimum Required Disclaimer (see page 7) must appear on the open house sign. The open house sign is also available as a rider (see page 31). Open House: Font: Gill Sans Bold Disclaimer: Font: Gill Sans Regular OPEN HOUSE Owned And Operated By NRT LLC 24 x 24 NRT Open House Sign 28
4 . S I G N AG E Commercial Signs 36” • We offer 36” x 36”, 48” x 36” and 48” x 48” panels. • Panels are printed on 8 mil Corx or Aluminum. • Approved Logo Lockup must be used. Smythe • Gil Sans Regular must be used for any text & Jones • Any deviations from approved sizes require corporate approval. 36” 800.123.4567 smythejonessothebysrealty.com Each Office Is Independently Owned And Operated Commercial Panel 36” x 36” Development Signs 36” • We offer a variety of templates which are available through our approved vendors. • Size specifications are determined per request and Smythe approved by corporate. & Jones 48” Jonathon Smythe 800.123.4567 sjsothebysrealty.com 000.000.000 Each Office Is Independently Owned And Operated Commercial Panel 36” x 48” 29
4 . S I G N AG E Required Disclaimer Building Signs The Minimum Required Disclaimer (see page 6) must Horizontal and vertical format signs have been designed appear on the building sign, in Gill Sans upper and to provide maximum flexibility for a variety of lower case in white as shown. application requirements. Your building or city may have specific requirements for the size, color or shape of your exterior sign. If you are not subject to a local restriction, your exterior sign must be Sotheby’s International Realty® blue with white lettering (see page 14). We recommend that you consult with one of our approved vendors to explore your options. Additionally our Exterior Guidelines Manual should be used to ensure this sign meets all compliance criteria in the event a local vendor is used. Please note – the use of a local signage vendor is approved for exterior signage only. All other signage must be ordered from an approved vendor as outlined in your franchise agreement. Specific measurements are not given because the size of the sign you will require will vary depending on your location, the size of your office and local zoning requirements. The designs are based ona grid system, which can be enlarged proportionallyto suit your specific needs. Any deviation from these Identity Standards due to local rules (as described on page 4) to the configuration of your exterior signage (e.g. an irregular shaped awning) must be approved in advance. Note: No slogans, telephone numbers, marks or other words may appear on the building sign. Any variations from these specifications must be submitted to Sotheby’s International Realty Affiliates LLC for approval. NRT Building Signs Building signs contain two pieces of information – the Sotheby’s International Realty® Logo and the Minimum Required Disclaimer. By using one of the preferred signs, you ensure the Logo is being correctly displayed. Owned And Operated By NRT LLC Horizontal: Long Format Owned And Operated By NRT LLC Square 30
4 . S I G N AG E Affiliate Building Signs Building signs must always contain two pieces of information – the approved Sotheby’s International Realty® affiliate Logo Lock-up and the Minimum Required Disclaimer. Smythe & Jones You must use the Logo Lock-up we provide to you which maintains a 50/50 visual relationship between the Sotheby’s International Realty® Logo and the affiliate name. E a c h O f f i c e I s I nd e p e nd e nt l y O w ne d And O p e r at e d Square Smythe & Jones E a c h O f f i c e I s I nd e p e nd e nt l y O w ne d And O p e r at e d Square with Icon Smythe & Jones E a c h O f f i c e I s I ndependent l y O w ned And O per at ed Horizontal: Long Format Smythe & Jones E a c h O f f i c e I s I ndependent l y O w ned And O per at ed Horizontal: Long Format with Icon 31
5. S TAT I O N E RY THE DESIGN OF OUR STATIONERY REFLECTS THE SOPHISTIC ATED IMAGE OF OUR BRAND. SPECIFIC PAPER AND PRINTING GUIDELINES ARE PROVIDED AND MUST BE FOLLOWED C AREFULLY TO ENSURE CONSISTENCY AND QUALITY REPRODUCTION. Approved vendors must be used for all stationery. See Section 7.
5 . S TAT I O N E RY Affiliate Letterhead 1.5" 2.75" Our letterhead design continues the sophistication .845" established for our stationery system. Smythe First Name Last Name Professional Title & Jones 2.5" 100 Street Name Town Name ST 00000 t 555.555.5555 Size f 555.555.5555 smythejonessothebysrealty.com 8.5" x 11" June 14, 2004 Paper Mr. John Smith Chairman & CFO Any Corporation 1234 Any Street Crane’s Crest, 100% Cotton Pearl White Wove, 28# Anytown, XX 12345 USA with a Sotheby’s International Realty® watermark. Salutation: The public rarely sees a letterhead without a typewritten message on it. When a letter is typed on the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style or format of the letter is an important part of the overall design of our company's stationery. Ink This is an example of one typewritten format on company stationery. As you can see, all the typewritten elements are “flush left” on the page. Everything aligns with the logotype at the top of the page and with the address line at the bottom of the page. This format is double-spaced Letterhead can only be printed in Sotheby’s between paragraphs but single-spaced within the paragraph. There are no paragraph indentations. The date and complimentary close are also aligned flush left with the paragraphs. International Realty® Blue and Text Gray with the This particular letter format presents a very clean and businesslike appearance. A consistent typewritten style as well as an error-free letter will communicate an image of our company as very organized, competent and professional. Sotheby’s International Realty® Logo printed in Complimentary close, Sotheby’s International Realty® Blue. Complete color specifications can be found on page 14. John Jones JJ/vc Design Exhibits are shown with and without an icon as well as with a multiple office letterhead layout option. The Minimum Required Disclaimer (see page 6) must be 0.25" Each Office Is Independently Owned And Operated positioned at the bottom of the letterhead, aligned left with the vertical rule, in 6.5 pt. Gill Sans, upper and Letterhead lower case. Symbols such as the Realtor symbol, are permitted at 1.25" 3" the bottom of the letterhead, .25" from the bottom and no taller than .25". .845" Smythe First Name Last Name Professional Title & Jones 2.5" 100 Street Name Town Name ST 00000 Typography t 555.555.5555 f 555.555.5555 smythejonessothebysrealty.com For typography specifications, see page 8. June 14, 2004 Team names and sales associate personal Web sites Mr. John Smith are not permitted on any stationery elements. Chairman & CFO Any Corporation 1234 Any Street Anytown, XX 12345 USA Salutation: The public rarely sees a letterhead without a typewritten message on it. When a letter is typed on the Corporate Letterhead, in a sense, the design of the letterhead is completed. The style or format of the letter is an important part of the overall design of our company's stationery. This is an example of one typewritten format on company stationery. As you can see, all the typewritten elements are “flush left” on the page. Everything aligns with the logotype at the top of the page and with the address line at the bottom of the page. This format is double-spaced between paragraphs but single-spaced within the paragraph. There are no paragraph indentations. The date and complimentary close are also aligned flush left with the paragraphs. This particular letter format presents a very clean and businesslike appearance. A consistent typewritten style as well as an error-free letter will communicate an image of our company as very organized, competent and professional. Complimentary close, John Jones JJ/vc Riverside • Allentown • Covington • Newland • Lambert • Scottsville 0.25" Each Office Is Independently Owned And Operated Multiple Office Letterhead 33
You can also read