16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd

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16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd
16. – 19. January 2020
   Sport, Exhibition & Show –
   all under one roof!

                                stic
  o re th a n 7 4 ,000 enthusia
M                       you!
        visitors await

                                       www.partner-pferd.de
16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd
1                                                                                                 www.partner-pferd.de

Traditionally good start to the year
„The trade fair in Leipzig brings a specific audience from a good catchment area to us, and
we are here every year to present our horse feeds. This has also worked well this year“.
We‘ve enjoyed a fantastic response at the stand and are pleased with the number of cus-
tomers reached. Partner Pferd is traditionally a superb start to the year, and a must-visit.
Needless to say we‘ll be back next year.“
                      Henri Siehlow, Trade Fair and Event Leader St. Hippolyth Mühle Ebert GmbH
16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd
SHOW

    PARTNER PFERD: a unique blend of elite sport,
    adventure and major exhibition
    Leipzig looks forward to seeing you at the 23rd PARTNER PFERD
    from 16 to 19 January 2020!
                                                                                                     Entertaining Evening Programmes
    The combination of show, expo and sport is compelling:                                           >> Sparkassen Sports Gala
                                                                                                     >> Leipzig Equestrian Night
    » Exhibitors:              over 260
    » Number of visitors: 74,700 (2019)                                                                              EXPO
                                          2
    » Total area:              60,000 m

    PARTNER PFERD – one of the world‘s largest indoor events, with a unique blend of
    top-level international tournament sport with world cup qualifiers in jumping, driving
    and vaulting; a comprehensive exhibition; informative special shows and entertaining             60,000 m2 total exhibition area with:
    evening performances.                                                                            >> Sales exhibition
                                                                  Glass Hall                         >> Arena with show demonstrations
    The indoor concept                                            CHILDREN‘S
                                                                                                     >> Children‘s Adventure World
                                              Visitor                  KINDER
                                                                      ERLEBNIS
                                                                  ADVENTURE
                                              Entrance
    Take advantage of an                                                WELT
                                                                    WORLD                                                          SPORT
    impressive fair ground with
    functional halls and                              SHOW-
                                                     JUMPING               WARM-UP ACTION
    state-of-the-art infrastructure,                  COURSE                AREA    RING

    ideal for professional presentation                                                              The highlights include:
                                                   VIP  WARM-UP                  STABLES
    of your equestrian business.                 LOUNGE  AREA                                        ›› Sparkasse-Cup
                                                                                                     ›› Longines FEI Jumping World Cup™
                                                         Hall 1                  Hall 3     Hall 5   ›› FEI Driving World Cup™
                                                                                                     ›› FEI Vaulting World Cup™

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16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd
3                                                                                             www.partner-pferd.de

                                                                                               8832

             Sales figures confirm success
„This is our tenth time at Partner Pferd, and every year it plays an important role for us.
There is a definite and consistent demand for our Ascot brand products, which are very
popular with visitors. Our sales figures confirm this. We are very pleased with the results
and will be back in Leipzig in 2020.“
                                                Uwe Towet, Owner of Ascot Riding Equipment
16 19. January 2020 - Sport, Exhibition & Show - all under one roof! More than 74,000 enthusiastic - Partner Pferd
Please join us
    and be a part of this top-class event!

    The advantages of PARTNER PFERD:
    » Personal customer service
    » Attract new customers
    » Direct sales (B2C)
    » Present new products individually

    The top ratings* from our exhibitors at PARTNER PFERD speak for themselves:
    Objectives achieved 			                                        87 %
    Expectations met				84 %
    Will return 				                                               85 %
    Would recommend 			                                            90 %
    * Data relates to PARTNER PFERD 2019, source: Gelszus Messe-Marktforschung GmbH

    PARTNER PFERD is:
    » Pure equestrian sports
    » A place for equestrian sports fans to meet
    » The best-attended equestrian sports expo in Central Germany

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5                                                                                            www.partner-pferd.de

            Substantial market expansion
„Because equestrian sports have enormous potential for our company we looked into
Partner Pferd, last year and decided to take part. Our aim was to develop awareness
of our products and expand our market. We were rewarded with a great number
of enquiries and requests for quotes for our fences, stable constructions and floor
coverings made from recycled plastic. Following the trade fair, our field and office staff
will have their work cut out for them!“
                            Andreas Gietzen, Head of Domestic Sales, Hahn Kunststoffe GmbH
The TOP arguments for your trade fair participation:

    » The best-attended equestrian sports expo in Central Germany
      74,700 visitors attended PARTNER PFERD 2019

    » A diverse range of visitor target-groups thanks to the exciting
      combination of show, expo and sport

    » Successful sales pitches guarantee good turnover

    » Engaging special exhibitions draw in a wide audience

    Central German Catchment Area*
    Visitor origin:
    Saxony                                                                      54 %
    Saxony-Anhalt                                                               20 %
    Thuringia                                                                   11 %
    Brandenburg                                                                  7%

    Distance from home town:
    up to 100 km distance                                                       61 %
    more than 100 km distance                                                   39 %
    * Data relates to PARTNER PFERD 2019, source: Gelszus Messe-Marktforschung GmbH

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7                                                                                                www.partner-pferd.de

                                                          Keen interest
„As representatives of the Brandenburg equestrian sport area, we introduce a range
of businesses from our region and present the many opportunities for horseback
vacations in our federal state. We also host the Mecklenburg-Western Pomerania Tourism
Association and „Germany on Horseback“ at our stand. At Partner Pferd, we were thrilled
to experience such active interest and specific questions from visitors. Along with
children‘s horse holidays, there was also a great demand for both beginners‘ horse-riding
and carriage rides. The expo is a major event for the regions of Saxony, Saxony-Anhalt,
Thuringia and Brandenburg, and we are very happy to be involved.“
                           Zoe Hagen, Project Manager for Rural and Nature Tourism at pro agro
Horse-powered highlights that speak to your target group!*
    Active equestrian athletes						                                                  48 % of visitors
    Horse owners							50 % of visitors
    Interested in horses						                                                        40 % of visitors

    Conclusions of our visitor survey*
    ... want to shop at the event             					                                   87 % of visitors
    ... said that the visit was worth it					                                         91 % of visitors
    … will visit PARTNER PFERD again					                                             88 % of visitors
    … will recommend PARTNER PFERD to others				                                      93 % of visitors

    Age groups of visitors*
    under 18 years old						                                                          22 % of visitors
    between 18 and 30 years						                                                     34 % of visitors
    between 31 and 50 years						                                                     30 % of visitors
    between 51 and 70 years 						                                                    12 % of visitors
    over 70 years					                                                                 2 % of visitors

    * Data relates to PARTNER PFERD 2019, source: Gelszus Messe-Marktforschung GmbH

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9                                                                                               www.partner-pferd.de

               Development of our Strategy
„Our strategy here in Leipzig has continually evolved over the past three years. While
our initial goal was to establish Decathlon as a brand in equestrian sport, at Partner
Pferd we are simultaneously increasing customer loyalty and also improving our name
recognition. We consistently receive positive feedback for our products for beginners
and professionals in equestrian sports, and we can feel the enthusiasm of our visitors.
The chances of a return visit are good.“
                                                  Adrian Slawik, Project Manager at Decathlon
Make new contacts and deliver your sales pitch -
     use this platform and book your stand today!                                   Save the date!
                                                                                    ✗        Starting 1st June 2019
                                                                                             Exhibitor stand allocation
     Terms and Conditions                   Registration          Registration
                                                                                                           ur spot before2
                                            before 30/06/2019 from 01/07/2019           Our tip: secure yo
                                                                                                          save 10 EUR/m
                                            (Early-bird price)                          30 June 2019 and
                                                                                                                 price!
                                                                                             with our early-bird
     Row stand*                             83,00 EUR/m2          93,00 EUR/m2
     Corner stand*                          85,00 EUR/m2          95,00 EUR/m2
     Peninsula stand*                       89,00 EUR/m     2
                                                                  99,00 EUR/m2      ✗        From 13 January 2020
                                                                                             Stand construction
     Island stand*                          91,00 EUR/m     2
                                                                 101,00 EUR/m 2

                                                                                    ✗        16 to 19 January 2020
     Rental box* (3,00 x 3,00 m)                                  95,00 EUR                  PARTNER PFERD Trade Fair
     Rental box* (2,65 x 2,65 m)                                  70,00 EUR
     Initial bedding                                              20,00 EUR

     Marketing free                                               54,90 EUR
                                                                                  Powerfull partners supporting us:
     Waste disposal fee (stand)                                   19,00 EUR
                                                                                                 FEI: Fédération
     Disposal (box)                                               20,00 EUR                      Equestre Internationale

     *plus AUMA fee 0.60 EUR/m2, all prices excl. VAT
                                                                                                 Landesverband
                                                                                                 Pferdesport Sachsen e.V.

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We want your presentation to be a success!

           Peggy Schönbeck                   We look forward to welcoming you
           Project Director                  to the grand World Cup event at the
           Phon: +49 341 678-8861            Leipzig Trade Fair!
           Fax: +49 341 678-168861
           p.schoenbeck@leipziger-messe.de
                                             We would be happy to put
                                             together a personalised offer for you.
           Katrin Rippin                     Get in touch!
           Project Manager
           Phon: +49 341 678-8867
                                                            formation at
           Fax: +49 341 678-168867             Find more in             n/
                                                           r-pferd.de/e
           k.rippin@leipziger-messe.de        www.partne

           Jenny Risse
           Project Assistant
           Phon: +49 341 678-8868
           Fax: +49 341 678-168868
           j.risse@leipziger-messe.de
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