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K G FIRST AID • TH GF WAT E R F O W L S P E C I A L UPL AND ADVENTURES
THE HEALTH ISSUE • MYTHS •
•
F K TS • DILEMMA •
• ROAD TRIPS •
FOR WEEKEND UPL ANDERS
TOP 6 BIRD HUNTING
• DESTINATIONS •
• GEORGIA QUAIL •
FIND WILD COVE YS NOW! • RIVER READY • • RETRIEVING DRILLS • • DOG WHINING? • • THE QUAIL CAMP • • HIMALAYAN SNOWCOCK • • GROUSE GLORY •
G G G. G ST
RESURGENCE OF THE 16-GAUGE | VERSATILE UPLAND VESTS | TRAIN SMARTER, NOT HARDER TR AINING TO SAVE YOUR L AB TO HANDLE HONKERS HOW TO STOP IT— FAST! A MISSOURI HOMECOMING HUNTING THE RUBY MOUNTAINS THE CALL OF NEW ENGLAND
2021 MEDIA KIT
gundogmag.com
MEDIA KIT 2021 Mission Statement
For more than three and a half decades GUN DOG has reigned as North America’s premier sporting
dog publication as the only magazine devoted to all breeds of sporting dogs including pointers,
setters, retrievers, versatiles, and spaniels. No other magazine provides such comprehensive coverage
of these hard-driving performers, and no other magazine appeals to a wider demographic of upland
gamebird and waterfowl hunters.
These are people who spend a great amount of time—and money—living with, training, and hunting
over their dogs.To enhance this relationship, each issue of GUN DOG features the latest information
on canine medicine and nutrition, training articles showcasing the proven techniques and equipment
developed and utilized by professional trainers, and hunting stories emphasizing the dog’s role in
the field. GUN DOG focuses on the harcore upland hunter with indepth gear reviews, do-it-yourself
hunting guides, public land how-to, adventure stories, and more.
Your guide
to hunting
Mearns
quail in
southern
DOGS
Arizona.
STAMINA IN TH //////////////
W
BY TOM DOKKEN RIVER
Wild
B ’
B
BY TED GARTNER
THINKING ABOUT
A LATE-SEASON
WATERFOWL HUNT
ON SOME MOVING
WATER? HERE ARE
A FEW TIPS TO GET
YOUR RETRIEVER
© HOWARD COMMUNICATIONS
RIVER READY.
STEVE OEHLENSCHLAGER
BY JACE BAUSERMAN
DOUG STEINKE
74 GUN DOG MAGAZINE | September 2019 gundogmag.com gundogmag.com September 2019 | GUN DOG MAGAZINE 75
68 Au gu s t 2 0 2 0 | gu NDOgM Ag.COM GUNDOGMAG.C OM | AUGUst 2020 69 44 O c tO b er 2 0 2 0 | G UN DO G M AG.c O M G UN DO G M AG.C O M | O C tO b er 2 0 2 0 45
GUDP-190900-ARZ-RELEASE.indd 74-75 9/18/19 4:46 PM
MEDIA KIT A Voice in the Field
Whether it’s chasing roosters across the Dakotas, a rugged quest for chukars in the Mountain
West, a duck marsh at dawn, or a plantation quail hunt in the Deep South, GUN DOG is there. If it’s
a gamebird and it’s hunted with dogs, we cover it, and we do so with authority. GUN DOG writers
are lifelong hunters and trainers who do what they write about, and they bring many decades of
experience to their assignments. Our regular contributors include:
Bob West Jerry Thoms Phil Bourjaily Reid Bryant
Tom Dokken Jerry Cacchio Andrew McKean Nancy Anisfield
Dr. Ed Bailey Tony Peterson Ben Brettingen Jenny Wheatley
Ronnie Smith Brad Fitzpatrick Mark Chestnut Jack Hennessy
95
THE
Homecoming
DILEMMA
THE
DOG
FOOD
//////////////////////////////////////
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THE ROLLING HILLS WERE FULL OF MODEST
FARMSTEADS; EACH FAMILY HAD A BIRD DOG
AND A RUSTY SHOTGUN THAT WE USED ON
WEEKENDS IN THE FALL TO HUNT QUAIL.
z
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RETURN TO QUAIL COUNTRY
fififififififi
THE TO ER’S
TRAVELING
BIRD HUNTS
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?
DO YOU REALLY UNDERSTAND YOUR f f w I b . b k f c k k
B ck w Iw k k k w f f A x
DOG’S NUTRITIONAL REQUIREMENTS? g v c v w c c g M . O
bb c b gf I w b ck M 7 R N
BY MARK CHESNUT b x f x q q f f f é 8 N
W OULD you like to start a conten-
tious name-calling fight on social
media without even trying? All you really
thing when choosing a food.
“People want to focus on ingredients,
and look at the ingredient deck on a
need to do is state your opinion about bag of food,” Venator said. “Ingredients
what kind of food to feed your gun dog. are important, but more important
As Dr. Kurt Venator, chief veterinary than ingredients are what we call the
officer for Purina, put it, “Pet food has nutrients. So corn or corn-gluten meal,
almost become akin to religion and those types of things as ingredients
politics in some ways—and there’s can actually provide a lot of different
massive misinformation out there.” nutrients. When people think corn or
Venator, who is also a practicing vet- corn-gluten meal, they only think car-
erinarian with a Ph.D. in Zoology– bohydrates. They don’t realize that corn
Behavior and Physiology, was happy to provides other nutrients as well.”
share information with GUN DOG Venator said that it is important for
readers concerning myths and miscon- gun dog owners to recognize that ingre-
ceptions about dog food and nutrition. dients are selected for a pet food based
He believes that often, bird dog owners on decades of science, and on an
BUZZ HAYES
tend to focus too much on the wrong overall recipe.
54 Au gu s t 2 0 2 0 | gu NDOgM Ag.COM GUNDOGMAG.C OM | AUGUst 2020 55 48 N ov e m be r 2 0 2 0 | G U N D oG m AG. Com G U N D OG M AG. COM | N Ov e M be r 2 0 2 0 49 86 Septem b er 2 0 2 0 | G UN DO G m AG.C O m G UN DO G M AG.C O M | SepteM b er 2 0 2 0 87
MEDIA KIT In Every Issue
POINT, RETRIEVE, AND FLUSH
>F L U S H BY JERRY CACCHIO
PRO TIP: USE A CRATE
These three departments are devoted to each of the designated
A crate enables definable boundaries of place,
and eliminates the pup’s need to wonder where
he physically belongs in the home. Think of the
Puppy Principles crate as a security blanket, and don’t feel that crate
training will impact your relationship with your pup.
type of sporting dog—pointers, retrievers, and flushers. Primary
Giving a young dog a sense of place and clear
boundaries is the vital first way to delineate your
THREE CONSIDERATIONS TO MAKE YOUR roles, and to put the pup at ease. It must be clear
TRAINING EXPERIENCE EASY AND SUCCESSFUL. from the start that you, the owner, are in charge,
and that the pup must live within the boundaries
focus is on training and numerous references to training products
that you create and reinforce.
A NYONE who knows me well
will agree that I do not lack con-
fidence in my ability to train a flushing
I mean is that in large part, unless a
trainer is selecting, developing, and
eventually finishing his or her own dogs,
It is also typically the owner, and the
home environment the owner creates,
that imparts the general mindset and
including e-collars, beeper/locator collars, GPS tracking units,
dog to do the job it was intended to do, there is a pivotal portion of the young learning habits that steer a dog through
both in the hunting field and in com- flusher’s life over which the trainer has its training. It is those first weeks in the about rules and boundaries, and learns the breeding process, the genetics that branch of the bloodline, as this quali-
petition. Although I know I have the very little control. owner’s home that a pup gets clarity to approach the world with either a get passed along weed out the dogs fication implies that every dog contrib-
chops to get the most out of the dogs In my experience, it is an eventual calm, confident outlook, or alternatively that are less likely to perform. uting genetics to the pup will add
that I work with, or in some cases to owner who seeks out a breeder, chooses an anxious, uncertain one. The implica- My goal in this column is not to viability. If the pedigree is hard for you
training dummies, and bird launchers.
fix the problems that arise in a dog as the breeding, and therefore makes the >To get the most from tion in all of this is that although I have compare American and UK philosophies to decipher, reach out to some trainers
it develops, a trainer’s effectiveness is fundamental decision about the raw your flusher, pick a pup some tricks and experience training on puppies, or flushing dogs for that or trialers who can walk you through
generally bound by a few key factors genetic material that comprises a dog’s with a proven pedigree. dogs as they mature, I rarely get much matter. Rather, I would like to provide the designations, or do some online
that are out of his or her control. What ability to learn and perform as an adult. say in a dog’s puppy-hood, and for better tips that might help to ensure your research about the dogs or kennel names
or worse, that is where much of a dog’s puppy is set up for maximum success. that appear in the pedigree. The circles
future success is determined. A look at the UK model, though, high- of accomplished flushing dogs are pretty
Assuming you are planning to train
>T R A I N I N G & your
B Eown
H AVdog,I O
take
R these considerations
BY ED BAILEY
to heart, as they will certainly make
your experience with your dog easier A CALCULATED APPROACH TO
PICKING THE RAW MATERIAL THAT IS A
TRAINING & BEHAVIOR PROBLEMS
and more successful.
PICKING A PUP PUPPY WILL PAY BIG DIVIDENDS >If started early, a
clean retrieve to hand
Several years back, I had the good
fortune of working dogs on shooting
THROUGHOUT THE LIFE OF THE DOG. is very manageable.
estates in the UK. What struck me in
A Complete Retrieve
Dr. Ed Bailey, co-author of The Training and Care of the Versatile
the UK was the overall consistency in
the quality of the dogs. Across the lights a no-nonsense approach to gun small. If the pedigree is hard to research,
board, dogs were biddable, physically dogs that has resulted in some spec- or if little information surfaces about
PROPER DELIVERY well TOformed,HAND IS ESSENTIAL
and driven to work. As I FOR
tacular HUNTING
individual flushers AND
over the years, dogs in the bloodline, be cautious. rather than only carrying it.
got to know more trainers and handlers and I believe that this long track record The bottom line is to pick a pup with The most important thing to remem-
SIMPLE TO TRAIN—IF YOU START THE CORRECT WAY. ber about teaching retrieving is you
Hunting Dog, tackles reader questions on various field- and home-
over there, I began to see that the great of success deserves our attention. a proven pedigree. A calculated
bloodlines of the UK, both among When I meet folks who are interested approach to picking the raw material should start with teaching the last thing
spaniels and retrievers, had been in buying a flushing dog, I can’t stress that is a puppy will pay big dividendsfirst. The last thing of the retrieve
refined with a clear outcome in mind: enough that they remove as much throughout the life of the dog. sequence is to hold the object with
P ROBLEM: Your dog doesn’t
Sporting
retrieve all the waydogs
to hand.
dogs in theUsually
first,He
UK are this
undertraining
and those traits thatfor
problememotion
working arises from
one of theItmost
serve impor-
is vital
end.
as possible fromIt sets
is bringing
for the success
him up for failure when he
the equation.
of theindog,
a shot
thebird.ESTABLISHING
Puppy tug of BOUNDARIES
proper pressure until told to give it into
your hand.
related issues and recommends specific training techniques and
brings it so close and drops
theit work
and takes tantfor.
are selected aspects of retrieving:
Yes, the dogs the delivery
trainer, war happiness
and the future games areofanother
the thing
Aftertotheavoid
pup has been selected and All the retrieving lessons are on leash.
off hunting; or he bringsmaythe bird but
be mannerly toand
hand. So, how
personable in do owner,
you fixthat this for thebe
the pedigree same reason.
considered brought into the home, the training First,
has a six-foot leash and later a thirty-
turns away and parades around
the pub just
andoutat home,
problem?
but they are bred first. Choosing a sound Serious retrieve training
pedigree is should begin
already begun. Remember that aornew fifty-foot line. The initial lesson of
EMILY TUCKER
of reach so you have to chase
with hima down;
job in mind, and selected absolutely the closest when yourtodog
thing has all his
a guar- permanent
pup retrieving should be to have your dog
in your home has just left the family
MARK ATWATER
or he brings the bird halfway, stops the
without GETTING
andemotional STARTED antee that you willteeth.
attachments ever getA young
in a dog.dog,
It whenunitshedding
of dam and littermates, andsitit by is your left knee, then place your
products he has found useful. Everything from training equipment
chews it up into small pieces
thator we often see Your
swallows job is to breed-
in American evaluate your young
is vital dog.
that an FC,teeth, tends
or other to chew things—you
field-cham- your jobdon’t gloved
to replicate that structure in right hand, palm up, into his
it whole. ings. When this sort Does he haveenters
of integrity possessivepiontendencies?
designation, bewant him on
apparent starting
every outitschewing a
new environment. mouth as you command him to “fetch.”
The social order
Dropping it near enough to bend over Does he try to keep things away from dummy. Treat rewards can be used but If you need to use some persuasion to
24 march / ap ri l 2 0 2 0 | G U N D O G maG. c Om and pick it up yourself isn’t too bad you? Most pups are naturally possessive only after theGdog UNDO hasG M
put the retrieved
AG.CO M | M A rC h / Apr il 2 0 2 0 open
25 his mouth, squeeze his upper lips
unless the bird still has legs and runs so the first rule is never chase a pup object into your hand. Anticipating against his teeth with your left hand,
to dog crates and puppy housebreaking aids.
down the first corn row. But, if the when he has an object—no matter how the treat on the way to you when car- slipping your right hand in as soon as command him to give it into your hand. introducing distractions like people, other
retrieve has deteriorated to a buried or cute it is. Chase games are a pup’s favor- rying a retrieved item can easily become he opens. If his hold pressure is too Continue moving the object away dogs, and boisterous kids. His concentra-
eaten bird, it’s serious. ite fun thing and once started, never rolling the object and mouthing it great, close your right hand, pressing and lower until the dog has to stand up tion must be only on the object to be
his lips against his teeth and he will and walk a few steps to pick it up from retrieved and on you.
relax the pressure. If the hold is too the ground. Lead him back around your When you arrive at the point where
soft, press the back of your hand down- right side and behind you to sit at your your dog is concentrating totally on his
ward onto his lower teeth so he will left knee presenting you with the job, you can go to longer retrieves
reflexively close a bit tighter. retrieved object. Vary the time he must without the leash, introduce doubles
When he is holding your hand cor- hold it when sitting beside you before and retrieves from a drag track.You can
rectly, tell him to give and remove your telling him to give it to you, so he also start throwing objects by hand or
SHOTGUN REPORT
hand. Repeat it another time or two doesn’t know when the command is with a launcher, so he learns to mark
and then walk him around on leash coming. At this point, switch to a longer the fall.You will be giving the dog every
before repeating the exercise. Continue line so you can increase the retrieve opportunity to drop, bury, eat, or
repeating until he is taking your hand distance and always keep control, retrieve to hand. If you have done the
readily on the fetch command. leading him back and around you and basics well, it will always be the bird to
Next, you want him to reach for your sit with the object firmly in his mouth. your hand.
An in-depth, two-page illustrated review of a new model of shotgun, written
hand upon hearing fetch. Start with a But if you didn’t start the pup cor-
very short reach, gradually increasing PROGRESSION rectly and now at two years old he has
the distance he has to reach until he AND EVALUATION the habit of not returning birds to hand,
has to get up from the sit position to Always have the dog sit and you carry you will need both you and your dog
reach your hand. Then it is time to start the retrieving object out to the appropri- to go back to pretending he has just
by noted authorities like Brad Fitzpatrick, Phil Bourjaily, Steve Gash, John
changing from your hand to a bumper ate distance. Never toss the dummy at gotten his permanent teeth and start
and eventually to other things includ- this stage. Return to your dog and send at the very beginning.
ing dead, cold birds. Repeat the steps him to retrieve. Walking out teaches him
you did with your hand until he stands to use cues like your track to lead him •••
EMILY TUCKER
up to get it. Use this opportunity to to the object. This is teaching him to FOR SOLUTIONS to your dog’s
M. Taylor, and others. Includes a specifications chart and corresponding
walk him on leash carrying the bumper. think a bit and not just depend on you behavior and behavior related
After a short distance, stop and have to put the bird in clear sight or take him training problems, you can contact
him sit holding the bumper and there on a leash. Also, you can now start Ed Bailey at: edbailey@uoguelph.ca
34 n ov e mb e r 2 0 2 0 | G U nD o G m AG. C om G UNDO G M AG.CO M | NOv eM b er 2 0 2 0 35
>N E W G E A R B Y K A L I PA R M L E Y
information on the brand of ammo and loads used during testing. PROIS
PRADLANN
VESTED
➜ The Pradlann was created specifically for the female
form, so women upland hunters no longer have to settle for
ill-fitting vests. Prois made sure to pay special attention to
shoulder straps, chest strap, and hip
GUNS & GEAR
belt placement for comfort, while the
Interest adjustable-length tab in the back ac-
commodates a wide range of women
for optimal adjustability. A deep and
expandable game bag with lower
UPLAND VESTS MADE FOR side panels enables one-armed bird
This page showcases the newest products of our advertisers—guns, loads,
LONG DAYS AFIELD AND storage. Two deep storage pockets
on the back panel provide additional
HEAVY GAME BAGS. storage space for essential items.
Engineered with 420D nylon ripstop
for extreme durability.
e-collars and other training equipment, dog food, nutrition supplements,
$190 | proishunting.com
HUNT REDI
DEVIATE
hunting apparel, etc.
➜ The name Hunt Redi says it all—Reliable Equipment
Driving Inspiration. This young company uses cutting-
edge technology to create a modular vest made with
materials used on the battlefield that keep the vest
ultralight and durable. The Deviate is innovative and
enables you to customize it to your exact needs thanks
to the FirstSpear 6/12 Modular Platform that allows you
to connect any MOLLE/PALS accessories. A large game
pouch sits at the back, while an extra-padded belt
provides additional lumbar support to evenly distribute
PYKE GEAR
weight when your vest is loaded down. Attachments WINGMAN
FIELD TEST
such as pouches and hydration must be
➜ Made with 1,000D nylon, the Wingman from Pyke Gear is built
purchased separately, or three variations
to withstand everything from briars to cactus spines. The vest
of the Deviate are available with different
is made with a tech suede on the belt and shoulder harness for
accessories already included.
durability, while a micro-adjust strap system provides comfort for
$230 | huntredi.com all shapes and sizes. A ventilated game bag is made to easily fit
A column focusing on real-life testing of gear bird hunters depend on. From
three roosters or four grouse, while a
zippered accessory pouch and shell
FINAL RISE bag sit on the waist belt. An adjust-
able MOLLE system also sits on
➜ A vest designed by a hardcore wild chukar
the waist belt to customize the
hunter who understands that weight counts
bird vests, to boots, to GPS dog collars, ammunition, and more.
placement of accessories.
in an upland vest? Count us in! The bird vest
The vest is hydration-
from start-up, Final Rise, weighs in at just
bladder compatible, and
3.25 lbs. but doesn’t sacrifice key compo-
a water bottle holder and
nents you need in a vest. The Final Rise
bottle can be purchased
system includes a bird bag with zippered internal back panel
separately.
pouch and side storage compartments, no-slip shoulder
harnesses, two shell pockets with zippered compartments, $299 | pykegear.com
two water bottle holders, and two pop-top bottles.
$300 | finalrise.com
14 se p t e mb e r 2 0 2 0 | G U N D O G mAG. CO m G UNDO G M AG.CO M | septeM b er 2 0 2 0 15
MEDIA KIT In Every Issue
> F L U S H T O TA B L E B Y J E N N Y N G U Y E N - W H E AT L E Y
LEMON-PAPRIKA SMOKED QUAIL
W ITH small birds, I typically shy
away from methods that
➜ DIRECTIONS
1. With kitchen shears, remove the
FLUSH TO TABLE
require longer cooking times. Quail take SERVINGS: 4
backbone from each quail. Turn
little time to cook through, and being them breast-side up and flatten Prep Time: 8-24 hours
lean, they can dry out easily. Grilling with the palm of your hand to break Cooking Time: 1 hour
over direct, high heat was always my the wishbone, thus spatchcocking
go-to method—until now. I’ve discov- them. This preparation will allow INGREDIENTS:
ered the delights of smoked quail, and the quail to sit flat on the smoker
Upland bird hunting is more than a passion, it is a lifestyle
it’s the best I’ve cooked yet. - 8 whole quail, skin on
grates, and also help them cook
The little bit of smoke made all the - 2 lemons, cut in half
evenly.
difference in taste, and with the Greek
yogurt marinade, the entire bird stayed Greek Yogurt Marinade
2. In a bowl, combine marinade
moist and tender. I’ve used this method ingredients. Transfer spatchcocked - 8 oz. of plain Greek yogurt
to GUN DOG readers. Hunter and wild game food experts
for grilling chicken and rabbit before, birds to a Ziploc bag and pour in - 8 cloves of garlic, minced
so why not quail? The acidity helped the marinade. Massage the bag - 2 tsp of dried oregano,
to tenderize the birds, while the longer to evenly distribute the marinade, separated
marinating time allowed moisture and and then refrigerate for at least 8 - 1 tsp of dried basil
salt to penetrate. I’d marinate the quail hours but no longer than 24. Flip - Grated zest of 1 lemon
Jenny Wheatly and Jack Hennessy bring to readers easy and
for as long as 24 hours, but you can get the bag occasionally. Take the quail - Juice of 1 lemon
away with overnight. The results were out of the refrigerator 1 hour prior - 1 Tbsp of olive oil
well worth the wait. to cooking. - 1½ tsp of kosher salt, plus
Quail is a finger food, so keep plenty extra
of cold beer within reach of greasy 3. Preheat smoker to 275° Fahrenheit.
delicious recipes to prepare gamebirds from sharp-tailed
hands. Meanwhile, brush excess yogurt Basting Sauce
marinade off each quail and lay
- ¼ cup of olive oil
them on a cookie sheet or large
- ½ tsp of dried oregano
plate. Sprinkle a small amount
- ½ tsp of Hungarian paprika
of salt over the quail. In a small
- ½ tsp of dried basil
grouse to Canadian geese.
saucepan, combine the basting
- ¼ tsp of garlic powder
sauce ingredients and heat until
warm.
4. When your smoker is ready, brush
each quail with the basting sauce.
Lay the birds onto the smoker
along with 2 halved lemons, then
close the lid and smoke for 1 hour.
After the hour and before taking
SNAPSHOTS
the birds off the smoker, baste
them again with leftover sauce. > TA I L S G O N E B Y
Serve immediately with smoked
lemons on the side. BY LEE THOMAS KJOS
Everyone wants to see his or her dog in the magazine, and 20
>S N A P S H O T S
se p t e mb e r 2 0 2 0 | G U N D O G mAG. CO m
FROM OUR READERS
G UNDO G M AG.CO M | septeM b er 2 0 2 0 21
this department offers that chance. It’s a favorite with
readers because it’s comprised entirely of reader photos of
SEAN DELONAS
their dogs and puppies at home or in the field. The Day Tal Forgot to Die
S OMETIMES, a guy is lucky
enough to have a dog turn out in
spite of his own shortcomings. That’s
gave up on him a number of times.
When Tal hit three, we were on a
miserably tough spring snow goose hunt
Tal seemed up for it.
When those mallards did come back,
Troy and I were absolutely mashing
TAILS GONE BY
the defining story of my old boy Sackett. on the western Hudson Bay. A switch them at close distance. Storybook
My first dog from pup to elder, Sackett flipped on that hunt and it was like Tal greenhead hunt; every bird was feet
was an absolute powerhouse, and he suddenly grew up. He was relentless— down and fully committed. Despite
was so naturally gifted that there really deep snow and ice couldn’t stop him, high vegetation, Talon marked each
wasn’t much I could have done to screw and he made countless deep-water bird, breaking ice and fighting through
A perfect ending page to close a magazine devoted to dog
him up. Some purebreds are like that; retrieves. All focus. No whining. His thick cattails. And then, just like that,
all you gotta do is show it to ’em once “go” came out of nowhere, and on that Tal was gone. I heard him let out a
The amazing thing about Finn, my four-year-old golden retriever, is that no matter the situation—in a blind or in the and they get it. The real problem for day I saw Tal’s “old man” in him. long moan, and I instantly knew I had
lovers. This one-page column features bird dog enthusiasts
field—he always has his eyes on the prize. —Jeff Gerard, Kensington, CA me was his drive. I just lost him. I followed his
didn’t know how to handle broken path through the ice
it. His toughness became and found him floating
both the stuff of legend and AFTER 45 MINUTES OF ETERNITY, upside down, completely
telling heartwarming to hysterical stories about their
my Achilles heel. If he ever hypothermic. I picked his
showed any indication of HIS TAIL THUMPED. lifeless body up and got to
hypothermia, the younger THEN IT THUMPED AGAIN. shore knowing I’d killed him.
beloved dogs.
version of myself was too The truck was almost a
focused on my own ego to mile away. Troy stayed with
read the warning signs. See, Tal, and a farmer on an ATV
Sackett hardly stopped once got me to my rig. We loaded
turned on, and he never whined or I’ll freely admit in the hunt’s quiet Tal in the front seat and hauled ass to
complained. Naturally, I just thought times, watching Tal conjure up his dad’s a vet 17 miles away. The vet was ready
all duck dogs were tough like him. They drive choked me up some—it felt like when I jammed on the brakes. He gave
aren’t. Not even close. I was looking at a ghost. In hindsight, Tal a warm enema and I hosed him
The story of Talon (Tal, for short) is I was. gently with warm water. After 45
very different. He ended up teaching Years later, I was on a mess of ice-up minutes of eternity, his tail thumped.
me not just about being a dog owner, greenheads in way-out North Dakota Then it thumped again. Slowly, Tal’s
but also the value of patience, aware- with my nephew Troy. The slough was eyes opened.
ness, and compassion. Tal came from shoulder to shoulder, and our plan was I couldn’t believe what I was seeing—
the last siring of Sackett’s many breed- to wait the birds out. They’d soon leave he was alive! I completely lost it. Cats
ings, and I’ll be frank in saying this: I to feed in picked corn and then we’d have nine lives. Tal had two—and darned
selfishly wanted a carbon copy of slide in to backshoot ’em on their return. if we weren’t happy to see each
Sackett. You have no idea how much I We both knew two limits of five ice mal- other again.
Stella is a two-year-old Boykin spaniel. In this photo she Dozer is a nine-month old Labrador retriever who just missed that damn dog’s intensity. lards wouldn’t take long. Problem was,
is eager to practice bird hunting in the field! —Chris and got back from training. He loves going out bird hunting Whereas Sack was the handsome cover once we broke ice through the cattails •••
Nancy Bryan, Burlington, NC already! —Lauren M. dog, his son Tal never was much to look and reached the middle of the slough, DO YOU HAVE A BELOVED DOG TALE you
at. Tal was also slow to mature and never there wasn’t anywhere to get Tal out of want to share? E-mail Tails Gone By
seemed serious about anything. I nearly the water. Tough hunt, but like his dad, at: gundog@outdoorSG.com
PHOTO SUBMISSION GUIDELINES
96 o c to ber 2020 | GU ND oGM AG.c o M
• Please make sure your phone or camera is set on the highest quality jpeg available. • Submit no more than two
photos and include your dog’s name, age, breed and any additional interesting details, plus the town and state in
which you live. • Submission does not guarantee publication. We reserve the right to reject images that aren’t high
enough in quality. • Please send images to: gundogsnapshots@outdoorSG.com
12 NOVEMBER 2020 | GUNDOGMAG.COM
MEDIA KIT In Every Issue
While GUN DOG is all about the appreciation and practical use of
stylish, productive working dogs, to develop the story fully we also
highlight great hunting destinations—both public and private—across
North America, and the tools of the hunting trade.
Shotguns and ammo-related editorial are regularly featured with special SOUTHERN IDAHO
emphasis on delivering the latest and the greatest at the onset of the
key third quarter. Throughout the year, shotguns and ammo are also
covered in every issue in our “Shotgun Report” department, written by
SLAM
THE HIGH-PLAINS DESERT OF SOUTHERN IDAHO
IS A BIRD HUNTER’S PARADISE, BUT CONNECTING
WITH HUNS, CHUKAR, AND CALIFORNIA
top authorities of the shooting industry.
QUAIL OVER THE ROUGH TERRAIN IS A
DAUNTING CHALLENGE.
BY BRAD FITZPATRICK
46 S eptember 2020 | GUNDOGmAG. COm GUNDOGM AG.COM | SepteM ber 2 0 2 0 47
MY
&
FINDING
SOCKS
GEORGIA
BOBWHITE
>S H O T G U N R E P O R T
Browning Cynergy Feather
THE NEW, LIMITED EDITION CYNERGY FEATHER IS A
DIFFERENT BREED OF BIRD GUN THAT SUCCESSFULLY
B Y B R A D F I T Z PAT R I C K
under recoil. The Cynergy, by contrast,
introduced the world to Browning’s
Reverse Striker ignition system; a
mechanical trigger that allowed the
shooter to fire two shots in rapid suc-
cession without the risk of doubling.
The Cynergy looked different than
the Citori, but it also shot differently.
Eventually, shooters came to appreciate
the light, smooth-shooting Cynergy.
S P E C I F I C AT I O N S
ACTION
Over/Under
GAUGE
12
CHAMBER
3-in.
BARREL LENGTH
26 in., 28 in. (tested)
weight, superb stock design and low-
profile boxlock action, make the Cynergy
a very natural-pointing gun that’s great
for getting on birds in a hurry.
The mechanical triggers are also
excellent. Average pull weight for both
barrels is six pounds and the trigger is
lighter and crisper than other guns in
this class. The Cynergy Feather’s gold-
plated mechanical trigger is located
QUAIL
Over the years, the Cynergy has evolved. inside an oversized, rakish trigger guard.
The previous generation Cynergy WEIGHT
BLENDS TRADITIONAL STYLING AND MODERN FEATURES. Feather model came with the original ON THE RANGE
6 lbs., 12 oz.
fashion-forward recoil pad that cut Looks are subjective, but I’ve yet to
deeply into the stock. The new Cynergy OVERALL LENGTH meet a shooter who didn’t appreciate
L IKE many other upland hunters,
I grew up on the Browning brand.
My grandfather and father owned
is beautiful, but quite deep because the
barrels attach to hinges located at the
bottom of the action. That adds weight
ing’s over/unders and made some tra-
ditionalists cross.
Feather, which Browning introduced
for 2020 as a limited availability gun,
is equipped with an Inflex pad similar
45 in.
LOP
the Cynergy’s feel and handling. The
narrow receiver does lower the gun and
makes for effortless pointing.
Brownings, and when I was young and and increases the height of the receiver, THE DIFFERENCE to what you’ll find on the Citori and 141⁄4 in. Browning advertises a 60/40 POI
in search of my first real bird gun, I was so Browning’s engineers decided to The Monolock wasn’t the only differ- Citori 725. The new Cynergy Feather’s with this gun, and I found that to be
STOCK
only interested in firearms that bore switch to an innovative new Monolock ence between the Cynergy and Citori, Grade I/II black walnut stock looks accurate. The patterns I tested struck
the Buckmark logo. The first gun I ever hinge that has dual lumps that fit into and perhaps not even the most signifi- similar to what you’ll see on the brand’s Grade I/II Black Walnut dead-center out to 40 yards. I also had
THE RED HILLS OF THE SOUTH remember really longing for was a channels in the Monolock. This elimi- cant. The Citori utilizes an inertia trigger other over/under shotgun lines, but there RECEIVER FINISH a chance to test the Cynergy on some
HOLD WILD BIRDS AND OFFER BIRD Browning Citori.
Despite a name change and factory
nated the need for a hinge, lowered the
Cynergy’s profile to compete with
which harnesses recoil generated by
firing the first barrel to reset the firing
are differences.
For starters, the forearm is wider and
Nickel Alloy
clay targets. Using a Champion
thrower, I simulated the most common
HUNTING ENTHUSIASTS AN AMPLE relocation in the late twentieth century, boxlock shotguns from Beretta and other mechanism for the second barrel. The flatter than the Citori and the Cynergy BARREL FINISH presentations encountered in the field—
the modern Citori looks and operates European makers, and lightened the reasoning behind this is to prevent the is equipped with a subtle Schnabel fore- hard crossers, outgoing, and angled
OPPORTUNITY TO HUNT THROUGH much like the original John Browning- gun. It also changed the look of Brown- shooter from accidentally doubling end. The stock has a more traditional
Blue
shots. The Cynergy dusted targets at
MARK ATWATER
CHOKES
THE PINES. BY DURRELL L. SMITH designed Superposed that first drew look than that of the first generation every angle, and it comes quickly to
American hunters to stack barrel Cynergy Feather, but it’s extremely IC,M,F the shoulder.
shotguns. To many upland hunters, functional and comfortable. Due to the stock design, recoil pad,
SIGHTS
the Superposed/Citori was a blueprint The Cynergy Feather’s walnut stock and nice balance, this gun also handles
of how an over/under should look, contrasts nicely with the gun’s alumi- White Bead recoil well. With standard field and
and few suspected Browning would num alloy receiver with silver nitride MSRP target loads it’s not abusive. Even with
stray very far from the shotgun’s finish and engraved game scenes (a magnum upland loads it’s still manage-
$2,270
original recipe. pheasant on the left, a duck on the able, and with its matte finish and 3-inch
74 S ept emb e r 2020 | G U N D OG m AG. C Om GUNDOGMAG. COM | S epteM ber 2020 75
Then came 2004 when Browning right). Steel is used on the breech face WEBSITE chamber it wouldn’t make a bad duck
launched the Cynergy: an all-new over/ and hinge surfaces for added durability. browning.com gun. At the other extreme, with very
under shotgun that looked decidedly The Cynergy Feather is available in 12 light one-ounce target loads, the
different than the Citori family upon gauge only and two-barrel lengths (26 Cynergy is a very soft-shooting gun
which the brand had built its O/U or 28 inches). Cynergy Feather barrels suitable for just about anyone—even
empire. The most obvious change to features a ventilated top and mid rib, young or small-statured shooters.
the Cynergy was its avant-garde, racy a blued finish and comes with a 5/16 (though that may vary slightly gun-to- Whether you’re hunting chukar in
styling. The original Cynergy has a rib with a single white bead. gun because of wood density) and the steep canyon country, pheasant in
futuristic recoil pad that curved into a The reduced receiver profile and use 26-inch version weighs a couple ounces Midwest crop fields or breaking targets
cutout in the stock and was said to of aluminum alloy make the Cynergy less. Despite the reduced weight, the at the local clay course, the Cynergy
reduce recoil by about 20 percent. But Feather a lightweight field gun. The Cynergy isn’t whippy. Balance point is Feather will accommodate you. It may
the biggest change was the new gun’s version I tested with 28-inch barrels right at the front of the receiver. This loom slightly different, but change isn’t
low-profile action. The Citori’s receiver weighed in right around 6¾ pounds factor, combined with the gun’s light always bad.
32 November 2020 | GUNDo GmAG. Com GUNDOGM AG.C OM | NOveM ber 2 0 2 0 33
MEDIA KIT In Every Issue
PROGRESSIVE CONDITIONING: CRUCIAL SKILLS 4 PRINCIPLES FOR TRAINING
IT’S VITAL & YOUR DOG LOVES IT! YOUR PUPPY MUST MASTER THE VERSATILE HUNTING DOG
PIGEONS: CHEAP, EASY, ESSENTIAL | UNDERSTANDING E-COLLARS | BAD HABITS: STOP THEM NOW!
GUNDOGMAG.COM JUNE / JULY 2020 | VOLUME 39 | NUMBER 3
Recognizing that hardworking gun dogs are, in every sense, canine
athletes expected to perform at their peak for long hours under arduous
conditions, GUN DOG strives to provide readers with the most current
information on all aspects of health care, conditioning and nutrition.
These topics are regularly addressed and additional features on these
subjects by noted nutritionists, trainers, and veterinarians appear
throughout the year to ensure dogs are ready to put in the rigorous
days afield their owners expect of them.
A special extended product section on all top brands of dog food, joint
and dietary supplements, flea and tick control products and additional
first aid items is included in the August issue, corresponding to that
issue’s hunting season “kickoff” and safety themes.
MEDIA KIT Special Interest Issue
PUPPY ISSUE The “Puppy Spectacular” includes one of our most endearing and enduring features—a multi-page spread of
reader-submitted photos of their sporting dog puppies. Everyone hopes to see their puppy in the pages of the
magazine, and this has become an annual highlight. Also, editorial content is geared toward choosing and starting
March/April/May a pup, preliminary training, and selecting the right equipment to get the job done properly.
KIP | German
shorthaired pointer
| 4 months
GRANT | Labrador
retriever | 1 year
W
YOUNG BLOODS
➔ WE ALL
HAVE THAT
SPECIAL
BIRD DOG
IN OUR
LIFE.
Nova Scotia Duck Let's be honest: They're more than
Tolling retrievers
just hunting companions. They're
| 6 weeks
family. To all the young-blood
puppies in the world...we celebrate
you. Here are a few up-and-comers
owned by you, our readers. OLLY |
Cocker
spaniel |
11 months
54 Marc h / april 2 0 2 0 | GUNDOGMaG.c OM G U N D O G M AG. C O M | M Ar C h / A p r i l 2 0 2 0 55
MEDIA KIT Special Interest Issue
Upland Classic The September “Upland Classic” features our annual state-by-state quail and pheasant
forecast and travel-related articles to help readers plan their season in the uplands, plus
September reviews of must-have bird hunting gear.
• ROAD TRIPS • TOP 6 BIRD HUNTING • GEORGIA QUAIL • I LOVE NOTHING MORE
THAN FOLLOWING MY DOGS
FOR WEEKEND UPL ANDERS • DESTINATIONS • FIND WILD COVE YS NOW! THROUGH THE MIDWEST’S
TALL GRASS PRAIRIES. THIS
TRAVEL SYSTEM GIVES ME
RESURGENCE OF THE 16-GAUGE | VERSATILE UPLAND VESTS | TRAIN SMARTER, NOT HARDER THE MOST POSSIBLE TIME
IN THE FIELD...
THE BIRDS ARE
CALLING! THESE
MUST-HUNT
DESTINATIONS
ARE HOTSPOTS
DESTINATION: FOR MIXED-BAG
OPPORTUNITIES
THIS FALL.
The Uplands
U
BY TONY J. PETERSON
90 S e p t e m b e r 2 0 2 0 | G U N D O G m AG. C O m G U N D O G M AG. C O M | S e p t e Mb e r 2 0 2 0 91
>S H O T G U N R E P O R T B Y B R A D F I T Z PAT R I C K
60 S e p t e m b e r 2 0 2 0 | G U N D O G mAG. CO m G U N D O G M AG. C O M | S e p t e Mb e r 2 0 2 0 61
Ode to the 16-Gauge
AFTER TEETERING
ON THE EDGE OF O F all the hunting stories I’ve
heard in my life, a few stand out
clearly in my memory, and one of those
have seriously declined in our corner
of Ohio, and so have the number of
upland hunters carrying 16-gauge shot-
OBSOLESCENCE, THE involves a 16-gauge. My friend Chad guns. Why, I wondered, had the
16-GAUGE IS MAKING McKibben’s father, Bobby, recounted 16-gauge faded in popularity? Surely
SOMETHING OF A the story of coming home to his Ohio other hunters had stories like Bobby’s,
farm after work one day, grabbing his and surely there were still some well-
COMEBACK, AND Winchester Model 12 16-gauge, and oiled and well-worn 16-gauges with
THAT’S GOOD NEWS walking a fencerow behind his house. memories yet to be made.
FOR UPLAND HUNTERS. Shortly into the walk, Bobby jumped
a covey of quail, and with the speed SLOW FADE
and precision of a master pump-gun The 16-gauge enjoyed its peak popular-
shooter, took down a limit of birds in ity in the early to mid-20th century. It’s
a matter of seconds. Perhaps it was not at all surprising that the gauge was
Bobby’s vivid storytelling ability that so popular since the 16 is, at least on
made the tale so memorable—you could paper, a near-perfect bird gun. Its bore
practically feel the earth shudder as the diameter—.662"—is the same diameter
covey burst into flight when he as a lead ball weighing 1 oz. (16 of those
recounted it—but at that moment, I lead balls would weigh a pound, and
knew I had to own a 16-gauge. now you understand how shotgun
Perhaps that story also stuck in my gauges are determined). The 16-gauge
mind because it was a recollection of was practically made to shoot 1-oz.
time passed. Bobwhite quail numbers upland loads and can go heavier, and
34 s e p t e m b e r 2 0 2 0 | G U N D O G mAG. CO m G U N D O G M AG. C O M | s e p t e Mb e r 2 0 2 0 35
MEDIA KIT Special Interest Issue
Waterfowl Special For the hardcore duck and goose hunters of our readership, the “Waterfowl Special” October issue
emphasizes waterfowl hunting and retrievers with colorful and compelling stories straight from the
October marsh and special product sections on duck guns and loads, decoys, and calls.
WINCHESTER •
Buyer’s Guide 101 DELUXE FIELD MAPLE
The stunning 101 Deluxe Field Maple over/under,
released as a 2020 SHOT Show special, combines a
low-profile steel boxlock receiver with AAA grade
WAT E R F O W L S P E C I A L 2020 SHOTGUNS AND SHELLS
Wing-shooters and waterfowlers always look forward to the fall, but I believe we’re all more
anxious than ever to get back to the field this season to try to regain a sense of normalcy in a
maple stock with 18 LPI checkering. The receiver is
intricately engraved, and three Invector Plus choke
tubes come standard. This striking stack-barrel is
available in 12-gauge and weighs just under 7 lbs.
year that has been anything but normal. As we reach the end of 2020, a year plagued by bad $1,999 | winchesterguns.com
• RIVER READY • • RETRIEVING DRILLS • • DOG WHINING? • news, there’s something good to report: Manufacturers are offering up a whole new crop of
upland and waterfowl shotguns and loads that are ready to make this your best fall ever. Here’s
a preview of the best new guns and ammunition for gun dog enthusiasts.
TR AINING TO SAVE YOUR L AB TO HANDLE HONKERS HOW TO STOP IT— FAST! BY BRAD FITZPATRICK • BENELLI
ETHOS UPLAND
PERFORMANCE SHOP
Benelli’s Inertia-Driven Ethos receives Performance Shop
upgrades including an enlarged bolt handle and bolt
release, lengthened forcing cone, ported barrel, and a
total of eight choke tubes—five flush fit, and three Rad
Roberts Triple Threat chokes. Despite its light weight (the
12-gauge version weighs 6.6 lbs.; the 20-gauge 5.6 lbs.),
the Progressive Comfort system keeps recoil manageable.
AA-grade satin walnut stock and engraved nickel-plated
receiver give this gun a classy, timeless look.
$2,999 | benelliusa.com
•
BROWNING
CITORI WHITE LIGHTNING
Last year, the storied Citori White Lightning re-emerged from its
brief furlough with a stylish new engraving pattern, and this year the
company is adding 20, 28, and .410 offerings to the White Lightning
line. The “white” steel receiver features ornate yet modern engraving
and comes with a silver-nitride finish that contrasts beautifully with
the Grade III/IV walnut stock. All three gauges come with three
screw-in choke tubes and all weigh less than 7 lbs.
JOHN HAFNER
$2,670–$2,740 | browning.com
58 Oc tO b er 2020 | G UNDOG MAG. c OM GUNDOGM AG. COM | OCtOb e r 2 0 2 0 59
///////////////////////////////
///////////////////////////////
Eider THE
////////////////////////////////////////////////// GREAT SALT LAKE //////////////////////////////////////////////////
ENCORE EXPERIENCE
HUNTING THE TUNDRA
SWAN
{ PART TWO }
A waterfowler heads to
A FIRST-TIMER TAKES TO THE GULF OF
SHOTGUNS//SHELLS//CHOKES
Utah to notch his tag on
MAINE TO HUNT THE LARGEST DUCK IN a unique species most
THE NORTHERN HEMISPHERE WITH AN hunters only dream of.
UNFORGETTABLE GROUP OF HARDCORE BY DAVID DRAPER
SEA DUCK HUNTERS. BY KALI PARMLEY IMAGES BY TESS ROUSEY
DAVID STIMAC
66 O ctO b e r 2 0 2 0 | G U N D O G M AG. c O M G U N D O G M AG. CO M | O C tO b e r 2 0 2 0 67
54 GUN DOG MAGAZINE | October 2019 gundogmag.com gundogmag.com October 2019 | GUN DOG MAGAZINE 55
GUDP-191000-SWN-6-REL.indd 54-55 9/19/19 2:40 PMMEDIA KIT 2020 Digital Audience
GUN DOG online adds a valuable dimension to the brand by bringing visitors the most up-to-date news and
information on training, canine health and nutrition, breeds, annual gamebird forecasts, and favorite hunting
locales, plus engaging video content and shotgun ammunition and gear reviews.
60 K
Avg. Monthly Uniques
Average HHI 60+
Male (%) 75%
Annual Page Views
92%
1,272,718
Avg. Time Spent 2:45
A18-45 Pages Per SESSION 1.5
Traffic From Mobile/Tablet 69%
74 % Distribution
eNewsletter Subscribers
Social Media Followers
27,551
61,566
Source: Site Traffic and Gender skew based on Google Analytics data October 2019-September 2020. Age and Income demo-
graphics from Salesforce Audience Studio using audience profile data from Eyeota, October 2019. E-Newsletter Subscribers
from Exact Target for publications and What Counts for networks as of October 2020. Social Audience reflects Followers or
Likes for OSG Social content on Facebook, Twitter, Instagram, and YouTube (where appropriate) as of October 2020.MEDIA KIT 2020 Digital Audience
GUN DOG social media, including Facebook, Instragram, and Twitter, provides followers with instant access to all
things sporting dog related. Facebook and Twitter followers have their feeds filled with how-to articles and gear
guides from gundogmag.com, while Instagram users enjoy top of the line photography of sporting dogs and hunt-
ers in the field sharing a passion for the uplands.
27.4 K
Instagram Followers
27.2 K
Facebook FollowersMEDIA KIT 2021 Editorial Calendar
MARCH/APRIL/MAY 2021 JUNE/JULY/AUGUST 2021 SEPTEMBER 2021 OCTOBER 2021
Theme: Sporting Dog Puppies Theme: Summer Training/Health Theme: Upland Classic Theme: Waterfowl Special Issue
A guide to choosing, owning, and training Features on off-season training methods to An uplander’s guide to where to hunt for Features on duck and goose hunts from the
young sporting breeds. Experts in the field keep your dog at the top of its game, and the season. Features include state by state east to west coast.
share their knowledge for raising young bird safety tips including first aid in the field. pheasant and quail forecast, public land • Special product sections on upland and
dogs from start to finish. • Special product section on training tools: destinations, do-it-yourself guides, new gear waterfowl shotguns, loads and chokes,
• Special multi-page photo spread of e-collars, dummies, launchers, blank for the field, and more. camo, decoys, and calls.
readers’ puppy photos makes this one of pistols, drones, etc.
the year’s most popular issues. • Special product section on food,
supplements, meds, first aid, dog
kennels and crates.
AD CLOSE: November 24, 2020 AD CLOSE: March 4, 2021 AD CLOSE: May 14, 2021 AD CLOSE: July 2, 2021
ON SALE: February 2, 2021 ON SALE: May 4, 2021 ON SALE: July 20, 2021 ON SALE: September 7, 2021
NOVEMBER 2021 DECEMBER 2021/JANUARY 2022
Theme: Upland Adventures Theme: Late-Season Hunting
Features on duck and goose hunts from Maine Features on late-season safety for both dogs
to the Great Salt Lake. and humans, and late-season destinations.
• Special product sections on upland and • Holiday gift guide
waterfowl shotguns, loads and chokes,
camo, decoys, and calls.
AD CLOSE: August 9, 2021 AD CLOSE: September 14, 2021
ON SALE: October 12, 2021 ON SALE: November 16, 2021MEDIA KIT 2021 On Sale / Ad Close Dates
AD SPACE CLOSE/ NEWSSTAND
ISSUE THEME
MATERIALS DUE ON SALE
MARCH/APRIL/MAY 2021 Sporting Dog Puppies 11/24/20 2/2/21
JUNE/JULY/AUGUST 2021 Summer Training/Health & Safety 3/4/21 5/4/21
SEPTEMBER 2021 Uplander Classic 5/14/20 7/20/21
OCTOBER 2021 Waterfowl Special 7/2/21 9/7/21
NOVEMBER 2021 Upland Adventures 8/9/21 10/12/21
DECEMBER 2021-JANUARY/FEBRUARY 2022 Late-Season Hunting 9/14/21 11/16/21
THE NOBLE
POINTER
Loyal and hard-
charging, English
pointers are more
than running
machines.
BY DAVE CARTY
© BILL BUCKLEY
gundogmag.com September 2019 | GUN DOG MAGAZINE 63
GUDP-190900-F-EGP-RELEASE.indd 62-63 9/18/19 4:44 PM
© JERRY IMPREVENTOMEDIA KIT Meet the Readers
GUN DOG delivers a targeted audience of hard-core bird hunters whose passion is going afield with one or more well-trained dogs—it’s not
an exaggeration to say that readers/subscribers shoot birds to make their dogs happy, and our writers provide editorial content specifically
aimed at making readers better owners, trainers, and hunters. In return, readers have made GUN DOG the number one sporting dog
publication in North America.
GUN DOG READER FACTS LATE-SEASON ROOSTER HOTSPOTS | COLD WEATHER GEAR FOR YOUR BIRD DOG
TRAINING WOES: BE CONSISTENT! | DIE-HARDS: APPALACHIAN GROUSE HUNTERS
GUNDOGMAG.COM DECEMBER 2019 /JANUARY 2020 | VOLUME 39 | NUMBER 1
Travel an average of 130 miles on a typical hunting trip.
• 58% travel out of state to hunt upland birds annually.
• 80% took 2 or more upland bird hunting trips last year with an average of 6.57 trips.
• 48% travel out of state to hunt waterfowl birds annually.
• 60% took 2 or more waterfowl hunting trips last year with an average of 7.61 trips.
• Readers spend an average of 21 days hunting upland birds annually.
• 69% spend 10+ days hunting upland birds annually.
• Spend 4+ hours a week training their own dogs.
• 37% have also had their dogs professionally trained.
• Over 85% own e-collars. Print Audience 474,408
Circulation 43,128
• Own an average of 5.28 Shotguns. Average Household Income $138,450
• Spend an average of $222 on factory shotgun ammo annually. Average Net Worth $738,920
• Spend an average of $1,181 on Wingshooting Gear annually.
25% of Gun Dog readers have NW of $750k-$3MM
They’re also willing to put their money where their passion lies. Readers annually spend:
• $36 million on dog food
• $31 million on their dogs’ health care
• $13 million on training equipment
Source: Most recent Accelara subscriber study. AAM June 2020.MEDIA KIT General Advertising Rates
LATE-SEASON ROOSTER HOTSPOTS | COLD WEATHER GEAR FOR YOUR BIRD DOG
TRAINING WOES: BE CONSISTENT! | DIE-HARDS: APPALACHIAN GROUSE HUNTERS
GUNDOGMAG.COM DECEMBER 2019 /JANUARY 2020 | VOLUME 39 | NUMBER 1
Effective January 1, 2021
4-Color 1x 3x 6x 9x 12x
2-Page Spread $9,631.10 $8652.60 $8,177.60 $7,189.60 $7,189.60
Full Page $5,069 $4,554 $4,304 $4,060 $3,784
1/2 Page Horizontal 3,279 2,948 2,800 2,616 2,453
1/4 Page 2,275 2,055 1,923 1,800 1,709
Covers 1x 3x 6x 9x 12x THE HEALTH ISSUE •
K G
MYTHS •
• FIRST AID •
F K TS •
TH GF
DILEMMA •
Covers 4 $6,273 $5,625 $5,330 $5,029 $4,702 G G G. G ST
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Typical Advertising Sizes and Mechanical Specifications:
Magazine trim size is:
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Bleed: 9.25 x 11.125
Trim: 9 x 10.875
Safety: 8.5 x 10.375
1 2
Non-Bleed: 8 x 9.875
3. One-Half Horizontal
Bleed: 9.25 x 5.625
Trim: 9 x 5.375
Safety: 8.5 x 4.875
Non-Bleed: 8 x 4.8125
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or result in any claims against publisher. In consideration of that time.
the issue closing date.
the publication of an advertisement, the advertiser and the
9. The publisher will hold the advertiser and/or its advertising
3. Cancellations must be in writing, and none are considered agency, jointly and severally, will indemnify, defend and hold
agency jointly and severally liable for such monies as are due
accepted until confirmed in writing by the publisher. harmless KSE Sportsman Media, Inc. its affiliates officers,
and payable to the publisher. Please be advised that there
agents and employees against any and all losses and expenses
4. Cancellation of a space contract by the advertiser or its is no “sequential liability” to the publisher. Payment is due
(including legal fees) arising from or relating to (a) a breach
agency will result in the forfeiture of position protection and/ upon receipt of invoice. All payments must be in United States
or misrepresentation of the foregoing representations and
or the contract rate, if any. The rate on past and subsequent currency. Advertiser and/or its advertising agency are jointly
warranties, and/or (b) the publication or contents of the
insertions will be adjusted to conform to the actual space used and severally liable for all costs, fees and expenses (including
advertisement including, without limitation, claims or suits for
at current rates. attorney or collection agency fees) incurred in connection with
defamation, libel, misappropriation, privacy or publicity rights,
the collection of all monies due.
5. The publisher shall not be liable for any delay or failure to copyright or trademark infringement, plagiarism, and from
print, publish or circulate all or any portion of any issue in which any and all similar claims now known or hereafter devised or 10. The forwarding of an order is construed as an acceptance
an advertisement accepted by the publisher is contained if such created. of all the publisher’s rates and conditions in effect at that time.
failure is due to acts of God, strikes, work stoppages, accidents,
7. No conditions, printed or otherwise, appearing on the 11. This agreement shall be governed by and construed in
or other circumstances beyond the publisher’s control. The
contract, order, or copy instructions that conflict with the accordance with the laws of the State of Colorado without
liability of publisher, if any, for any act, error, or omission for
publisher’s policies or the terms and conditions stated herein will regard to conflict of laws provisions. Any action or proceeding
which it may be held responsible at law or in equity shall not
be binding on the publisher and to the extent inconsistent with arising out of or relating to this agreement or publisher’s
exceed the cost of the advertising space affected by the error. In
the terms herein, these terms and conditions shall govern and publication of the advertising shall be brought in the courts of
no event shall publisher be liable for any indirect, consequential,
supersede any such conditions. record in the State of Colorado.
punitive, special, or incidental damages, including, but not
limited to, lost income or profits.MEDIA KIT Magazine Requirements & Specs.
General Production Information: Advertising File Requirements:
Production Manager OSG requires that ads be submitted in PDF/X-1a format.
Gun Dog
Files must have:
6385 Flank Drive
Suite 800 All fonts embedded.
Harrisburg, PA 17112
Page geometry defined and consistent (trim, bleed, and media/
717-695-8089
art boxes).
Brittany.Kennedy@OutdoorSG.com
Correct color space for all elements (CMYK or grayscale).
Trim Size: 7¾-in. wide x 10½-in. high
Spot colors converted to CMYK.
Non-Bleed: ½-in. inside trim. Non-bleed ads should have all
elements within this measurement. Color and grayscale image resolution between 266 and 300 ppi
at 100% placement.
Bleed: 1/8-in. outside the trim. Elements that “bleed off”
trimmed page should extend at least 1/8-in. beyond trim. Bitmap image resolution between 600 and 1200 ppi.
Trim: The edge of the page. Total ink coverage should not exceed 300%.
Safety: ¼-in. inside of the trim edge on all four sides for a total
½-in. safety both vertically and horizontally. All image and text Advertising File Submission:
not intended to bleed should be within this measurement.
Outdoor Sportsman Group maintains an advertising materials
Please contact the production manager for specs, quantities, and
portal to support advertisers in the quick and easy electronic
delivery information for supplied inserts and cards.
delivery of digital ad files:
osg.sendmyad.com
Once at the home page you can sign up as a new user or sign
into your existing account. The ad portal will do a general check
for correct ad size, font embedding, and image resolution per
OSG’s general ad submission guidelines.
Proofs supplied by the advertiser for color guidance will be
forwarded to press.You can also read
