A culturally ambitious nation - 2014 tO 2019 - Australia Council

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A culturally ambitious nation - 2014 tO 2019 - Australia Council
A
 culturally
ambitious
    nation
    S t r at e g i c
            P la n
        2014 to 2019
A culturally ambitious nation - 2014 tO 2019 - Australia Council
O u r C u lt u r e i s u n i q u e .
                                                 A
                                                           culturally ambitious nation
                                                           draws strength from these
I t is a culture that is deeply                            diversities. It utilises them
                                                 to expand the dimensions of our
shaped b y more than 7 0 , 0 0 0                 creativity. A culturally ambitious
                                                 nation acknowledges that music,
y ears of continued , unbroken                   books, theatre, film, paintings,
                                                 sculpture, dance and a myriad of
I ndigenous stor y telling .                     other art forms are central to our
                                                 lives. It cherishes its great artists from
I t reflects A ustralia ’ s two                  all regions, and across all practices.
centuries of settlement from                     We take great pride in our artists’
                                                 achievements – locally, regionally,
around the world . W e are a
                                                 nationally and internationally.
diverse communit y of identities ,               In a culturally ambitious nation
                                                 Australians demand opportunities to
faiths , individual differences                  gain access to and participate in the
                                                 arts, be it as consumers or creators.
and pursuits , y et we have man y
                                                 Creativity starts with childhood
shared values and our sense                      curiosity. It continues through our
                                                 lives. A culturally ambitious nation
of nation is strong .                            embraces the arts in everyday life –
                                                 at home, in kindergartens, schools
                                                 and universities, in shopping centres
                                                 and office blocks, at sporting venues,
                                                 in the media. We want to be a nation
                                                 where artistic enterprise and respect
                                                 for culture are entrenched.

                                                 In Australia, we expect and anticipate
                                                 that our artists will exercise our
                                                 freedom of expression and be fearless,
                                                 take risks, and develop and present
                                                 inspiring work across national and
                                                 international borders. A culturally
                                                 ambitious nation is confident
                                                 and constantly striving.

                                                 At the Australia Council, artists are
                                                 our heroes. In our culturally ambitious
                                                 nation, they take their places amongst
                                                 the nation’s heroes.

                                                 Rupert Myer AM
                                                 Chair
Front cover
Image 1: Expressions Dance Company,
Jack Ziesing in Natalie Weir’s When Time Stops
                                                 Tony Grybowski
Credit: Dylan Evans                              CEO
Image 2: Lena Nyadbi Dayiwul Lirlmim
on the rooftop of the Musée du quai Branly
A culturally ambitious nation - 2014 tO 2019 - Australia Council
Our purpose:
to Cham pi o n
and invest
in Austr alian
arts
The Council’s Strategic Plan articulates
our leadership role in building a
vibrant arts ecology by fostering
excellence and increasing national
and international engagement with
Australian art and artists.

We will continue to fund excellent art
across all art forms. We will adapt the
way we invest in the arts to increase
our impact and become more open
and reflective of evolving arts practice.
We will change our funding programs
so that artists can apply for the funding
they need, without having to fit their
practice into art form categories.
We will make longer term funding
available to arts organisations to give
them the security to plan ahead.
Our grants assessment will reflect
the goals set out in this plan and
rely on rigorous peer assessment.

The Council will embrace its role as
the national advocate for the arts.
Our enhanced research program will
contribute significantly to the evidence
base and each year we will prepare
the State of the Arts Report. We will
build stronger relationships with other
policy areas and stimulate an informed
national dialogue on Australian arts.

Image: Dark Palace by Frank Moorhouse
Credit: Australia Council
A culturally ambitious nation - 2014 tO 2019 - Australia Council
goal                                  Australian Arts are
one                                   w i t h o u t bo r d e r s

e x p l o r at i o n :                          Australia is known overseas                 As borders dissolve, dialogue,
                                                more for its tourism and job                collaboration and exchange between
enable artists to discover
                                                opportunities than for its arts             Australian artists and their international
and develop across borders
                                                and culture. We export far fewer            counterparts will be greater than ever
                                                                                            before. New audiences will experience
r e c i p r oc i t y :                          cultural goods and services than
                                                                                            Australian art. More people will engage
                                                we import. We want to shift this
strengthen collaboration                                                                    meaningfully with Australian arts here
                                                balance and enable Australian               and overseas.
and partnerships nationally
                                                arts to flourish overseas.
and internationally
                                                                                            We will focus on enabling Australian

                                                A
                                                        rt is an international              art to travel freely across borders:
s t i m u l at i o n :                                  language that transcends
captivate global                                        global borders. More than one       –– We will enable artists to discover
                                                in three Australian artists has engaged        and develop by supporting their
audiences with diverse
                                                in international work. Australian artists      mobility and building a worldwide
Australian work                                                                                network of arts partners for
                                                and arts organisations continue to
                                                increase their international activity          Australian artists.
e xpa n s i o n :                               over time. However, while some barriers     –– We will strengthen collaborations
grow the profile                                have been removed by new technology,           and partnerships by developing
of Australian arts                              vast distances and the high cost of            and delivering an international
                                                travel can still prevent artists and arts      development strategy.
                                                companies from touring or collaborating     –– We will captivate global audiences
                                                within and beyond Australia.                   by investing in strategic international
                                                                                               buyers programs to introduce
                                                In our region, the rapid growth of
                                                                                               Australian work to new markets.
                                                developing and newly industrialised
                                                nations means there are more artists        –– We will grow the profile of Australian
                                                influencing global narratives.                 arts by identifying and enabling
                                                This presents an economic and cultural         signature programs that showcase
                                                opportunity for our artists and arts           excellent Australian work to
                                                organisations to build connections             new audiences.
Image: 2013 Castlemaine State Festival Public   with our Asian neighbours.                  –– We will maximise the impact
Opening, Cornucopia, Creative Producer                                                         of National Regional Touring
Jude Anderson, Punctum                                                                         Programs to increase access
Credit: Michael Nix
                                                                                               across regional communities.
A culturally ambitious nation - 2014 tO 2019 - Australia Council
goal                                  A u s t r a l i a i s k n ow n fo r
t wo                                  i t s g r e at a r t a n d a r t i s t s

strength:                                   The arts can be seen as the                 Australian artists will be known for their
                                            research and development arm of             expression, daring and skill. They will
build the capacity of artists
                                            culture: artists are experimenting          create experiences that enrich lives,
to make excellent work
                                            with new ways to look at the                locally and globally. Arts organisations
                                                                                        will enable artists to achieve great art.
adventu re :                                human experience. It is through
                                            supporting experimentation and              We will focus on supporting
foster experimentation
                                            encouraging new and diverse                 great art and artists:
and risk-taking in all art forms
                                            artistic expressions, that public
                                            investment supports great art.              –– We will strengthen the capacity
excellence:                                 Over eight in ten Australians agree            of artists to make excellent work
support arts organisations                                                                 by identifying and fast tracking
                                            it is exciting to see new styles and
to lead in innovation,                                                                     the development of exceptional
                                            types of art, and a similar number             artists to become an internationally
collaboration and development               agree they are inspired by the                 acknowledged talent.
of original work                            skill of great artists.
                                                                                        –– We will foster experimentation

                                            I
                                                                                           and risk-taking in all art forms by
d i v e r s i t y:                            t is important that all artists should
                                                                                           stimulating artists and organisations to
                                              be able to express their art, no matter
fuel diverse practice from                                                                 experiment in their artistic practice.
                                              from where they come. Australia has
artists of many different                                                               –– We will continue to invest in
                                            the highest proportion of overseas-born
backgrounds                                 people amongst large OECD nations.             initiatives that drive innovation and
                                            However, only two-thirds of Australians        artistic vibrancy in arts organisations.
                                            agree that the arts currently reflect the   –– We will fuel diverse practice
                                            cultural diversity of Australia. We want       from artists of many backgrounds
                                            to change this by supporting a more            by investing in a Cultural
                                            diverse range of artists in our work.          Diversity Program.
                                                                                        –– We will create a more efficient
                                            A resilient stable infrastructure of arts
                                                                                           and flexible grants program to
                                            organisations offers career pathways
                                                                                           enable artists to express their
                                            for artists through small, medium and
                                                                                           artistic vision.
                                            major companies. We will continue to
                                            support the stability and flexibility of
Image: Australian Chamber Orchestra
                                            this infrastructure across all art forms.
Credit: Paul Henderson-Kelly
A culturally ambitious nation - 2014 tO 2019 - Australia Council
goal                                 the arts enrich
three                                d a i ly l i f e fo r a l l

abundance :                                Australians know that art can               Every Australian should be able to
                                           enrich us. Over eight in ten believe        experience the transformative power
infuse everyday life with
                                           the arts make for a richer and              of art, no matter where they live, what
arts and culture
                                           more meaningful life. Nine in ten           language they speak, or how much
                                                                                       they earn.
inclusion:                                 feel the arts are an important
                                           part of a child’s education.                We will focus on bringing art into
ensure more Australians

                                           P
                                                                                       our daily lives:
have access to and engage                         ublic engagement with
with the arts                                     the arts is high and has grown       –– We will infuse everyday life with
                                                  over the past few decades.              the arts by helping the arts to reach
n e w g e n e r at i o n :                 More people are creating art than ever         new audiences in unexpected
strengthen artistic experiences            before and attendance and reading              places, events and communities.
                                           have increased steadily. Research           –– We will ensure more Australians
by, with and for children and
                                           shows that this is good for Australia:         have access to the arts by partnering
young people
                                           artists make an important contribution         with states, territories and local
                                           to society, building our ability to            governments on targeted arts
leverage :                                 express ourselves and our identities,          development in regional and
increase public and private                our sense of wellbeing and happiness,          urban areas.
investment in the arts                     and enhancing our creativity.
                                                                                       –– We will strengthen artistic
                                           We will promote greater appreciation           experiences by, with and for children
                                           for the arts, and a deeper                     and young people by facilitating
                                           understanding of their value.                  collaboration between young people
                                                                                          and more established artists
                                           Attitudes towards the arts have evolved        to create new work.
                                           over the last fifteen years. Two in three   –– We see the opportunity to increase
                                           Australians now think that the arts are        public and private investment in
                                           affordable and relevant to them. We want       the arts. We will develop a strategy
                                           Australian audiences to have even greater      to leverage additional funding.
                                           access to the arts.

Image: Musica Viva Schools Program
Credit: Keith Saunders
A culturally ambitious nation - 2014 tO 2019 - Australia Council
goal                               Austr alian s ch eri sh
fo u r                             Abo r i g i n a l a n d To r r e s S t r a i t
                                   I s l a n d e r a r t s a n d c u lt u r e s

e n r i c h m e n t:                     Aboriginal and Torres Strait                  Aboriginal and Torres Strait Islander
                                         Islanders are the longest                     artists will be celebrated as heroes.
embed Aboriginal and
                                         continuous art and culture                    More Australians will have the chance
Torres Strait Islander arts and
                                         makers on earth. Most Aboriginal              to engage meaningfully with Indigenous
cultures into Australian arts                                                          arts and cultures.
                                         and Torres Strait Islanders are
brilliance:                              culturally active, with two in three          We will focus on supporting
                                         attending a cultural event each               Aboriginal and Torres Strait Islander
boost investment
                                         year. Research shows almost                   arts and cultures:
in artistic excellence
                                         all Aboriginal and Torres Strait
                                                                                       –– We will embed Aboriginal and
                                         Islanders want to participate more
belonging :                              in cultural activities, but there
                                                                                          Torres Strait Islander arts and cultures
increase Australians’ experience                                                          into Australian arts by creating
                                         is a real risk that culture will                 a brokerage service to support
of Aboriginal and Torres Strait          be lost as elders pass away.                     organisations to collaborate and
Islander arts and cultures

                                         A
                                                                                          program Indigenous created work.
                                                  ustralians agree indigenous
                                                  culture is an important part of      –– We will boost investment in artistic
j o u r n e y:                                                                            excellence by investing in the
                                                  Australian culture, and many say
support Aboriginal and                                                                    development of signature works
                                         it is not well represented; and as a result
Torres Strait Islander young             only a minority actually engages with            by Aboriginal and Torres Strait
people to practice and                   Indigenous arts in a regular way. Two in         Islander artists and organisations.
experience their culture                 three Australians have a strong or growing    –– We will increase Australians’
                                         interest in Indigenous arts, however, only       experience of Aboriginal and Torres
                                         two in five have actually engaged with           Strait Islander arts and cultures by
                                         Indigenous arts in the past year.                creating an Indigenous market and
                                                                                          audience development strategy.
                                         Aboriginal and Torres Strait Islander         –– We will support young Aboriginal
                                         arts and cultures are precious. More             and Torres Strait Islander people to
                                         Australians should be able to experience         practise and experience their culture
                                         them. Oodgeroo Noonuccal said “The               by supporting an intergenerational
                                         artist educates the public” – now is the         transfer of Indigenous arts and
                                         time for us to cherish Aboriginal and            culture knowledge.
                                         Torres Strait Islander arts and cultures.
Image: Djuki Mala Chooky Dancers
Credit: Sean Young
This Plan                                          –– Through our grants we fund a                          Boar d m em b ers
                                                      range of arts activities including the
This document sets out our vision for                 creation of new work, collaborations,                 Mr Rupert Myer AM, Chair
the arts in Australia. It also defines the            touring, productions, exhibitions,                    Ms Robyn Archer AO, Deputy Chair
goals and strategies that will guide our              performances, publishing, recording,                  Mr Tony Grybowski
work over the next five years.                        promotion, marketing and                              Mr Waleed Aly
It responds to our new legislation                    audience engagement.                                  Ms Lee-Ann Buckskin
and is informed by sector and                      –– We provide multi-year funding to                      Mr Adrian Collette AM
nationwide consultation.                              arts organisations across Australia                   Mr Khoa Do
                                                      that create and present work
                                                                                                            Professor Matthew Hindson AM
                                                      and service the arts and artists.
Abo u t U s                                        –– Through targeted programs and
                                                                                                            Ms Mary–Ellen King
                                                                                                            Ms Sophie Mitchell
The Australia Council for the Arts                    strategic initiatives we support
                                                                                                            Ms Samantha Mostyn
is the Australian Government’s                        the arts sector and lead change
                                                      where needed.                                         Mr Tim Orton
arts funding and advisory body.
The Australia Council was originally               –– We advocate for the arts sector
established as an independent                         and deliver original research
statutory authority through the                       and analysis to inform policy
Australia Council Act 1975. On 1 July                 and strengthen the arts industry.
2013, the Australia Council Act 2013
commenced, updating the functions
of the Australia Council. The Australia
Council is accountable to the Australian                                                                    F O R M O RE
Parliament and to the Government                                                                            IN F O RMATI O N :
through the Minister for the Arts.
                                                                                                            Australia Council for the Arts
                                                                                                            372 Elizabeth Street, Surry Hills NSW 2010
                                                                                                            PO Box 788, Strawberry Hills NSW 2012
Image 1: New Australian Pavilion, Venice                                                                    Phone: +61 2 9215 9000
Credit: Image courtesy of Denton Corker Marshall                                                            Toll-free: 1800 226 912
Image 2: Anita Hegh, Tom Usher, Lachlan Elliott
                                                                                                            Email: comms@australiacouncil.gov.au
and Nathaniel Dean in Sydney Theatre Company’s     This plan references Arts in Daily Life: Australian
The Secret River                                   Participation in the Arts, an Australia Council report
Credit: Heidrun Löhr                               released in May 2014.                                    a u s t r a l i a co u n c i l . g o v . a u
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