APPOINTMENT OF ENGAGEMENT DIRECTOR - MEDAIR Jobs
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APPOINTMENT OF ENGAGEMENT DIRECTOR
“For I was hungry and you gave me food, I was thirsty and you gave me drink, I
was a stranger and you welcomed me, I was naked and you clothed me, I was
sick and you visited me, I was in prison and you came to me.” Matthew 25:42
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INTRODUCTION
As a Christian faith-based NGO, Medair embodies the compassion of Jesus Christ as we
relieve human suffering in some of the world’s most remote and devastated places. Medair
is now entering an exciting new season of leadership and growth. To be the front-runner
agency we aspire to be, we need the creativity and innovation of an Engagement Director.
We believe the image of God lives in each person we serve.
Medair is seeking a leader who can transform and improve the way we communicate and
raise funds. We urgently need to mature our ability to raise awareness of the needs of our
world’s most vulnerable people, and we need to mature in how we raise private and
foundation funding on behalf of the people in need. For Medair to mature in this ministry
of connection, we need a gifted marketing, fundraising, and relationship development
leader.
The Engagement Director will explore and experiment with the best ways of using social
media, crowdfunding, apps, online communities, and other digital engagement tools to
serve our goal to build more connection with the lives of people in need. We have operated
with quiet integrity, but we now see our move to maturity requires us to find our voice,
share our distinctive approach, and encourage a greater number of people to partner with
our work around the world.
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CONTEXT OF THE APPOINTMENT
In the last 10 years Medair has almost tripled in size in terms of the number of people we
reach and the funding we have to do that, to over $80m in 2019. Private funding in Medair
has been steadily rising year on year. However, we are now looking for a transformation
in how we communicate and a step change in funding growth. We are also hungry to
mature our work, and bring effective innovations to reach our ambitious goals.
Our funding model has been imbalanced towards a very high proportion of institutional
funding (about 80% of our annual budget). While we are grateful for the trust of these
governments and inter-governmental agencies, we know that to be more independent,
agile, and innovative, we need deeper engagement with private funding partners.
We have developed a strategy around Medair’s unique concept of “People to People”,
engaging people (donors, prayer intercessors, humanitarians, staff and volunteers) to help
reach and serve people in need. The number of people in need in the world is growing, due
to more conflicts, longer-lasting crisis situations, increases in the number of natural
disasters, growing complexities, and reducing humanitarian space and access. As Medair
wants to help and serve more people in need, we now also need to increase the number of
people engaged in our mission, through giving, going and/or praying.
We see our “People to People” approach as tailored toward the relationship-oriented and
connection-seeking mindset of modern private donors. In order to strengthen our
approach and reach, we have combined the marketing and communication teams into this
new expanded engagement department. We have also focused our efforts on Medair’s
home market, being Switzerland. We have worked hard to raise our profile and exercise
our voice in Switzerland, but we have really just begun the joint task of raising the
awareness of our work and engaging partners to serve with us or join us by becoming
giving partners.
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ENGAGEMENT DIRECTOR - ROLE AND RESPONSIBILITIES
Working with the CEO, the team and fellow Executive Leadership Team members, we
are seeking a high-calibre marketing, fundraising, and relationship development
professional who will demonstrate organisational servant, visionary, and team
leadership. We are looking for a servant leader who will act strategically, boldly, and
innovatively to successfully drive and support their faith-based teams to achieve
ambitious results.
Position Overview and Purpose
The Engagement Director will lead Medair in engaging with 1 million people by
2023 and significantly increasing private funding.
She/he will provide clarity and a sense of purpose, ensure that everyone
understands the teams’ objectives, roles and contributions. Encourage a focused,
purposeful and open culture of feedback, learning and insight at all levels.
She/he will contribute to achieving Medair’s mission, vision and goals by elevating
the Medair brand, by growing and rejuvenating its communities of donors and
supporters (Christian communities, Foundations, Millennials and High Net Worth
Individuals), and by raising private funds.
She/he will also build and develop key donor multiplication networks, such as
Medair’s alumni, staff and current donor ambassador network.
She/he reports to the CEO and contributes to the organization’s growth by
directing Medair’s strategic, conceptual and operational marketing efforts.
The Engagement Director will lead, develop, nurture and empower the
Community-, Content- and Channel Management teams (3C), based both in
Ecublens and in Zurich.
The Engagement Director will direct these teams in developing, implementing and
monitoring go-to-market efforts, relationship marketing and fundraising
initiatives and provide the appropriate capabilities and capacities to do so.
Responsibilities
a) Growth Strategies
Generate market growth and ensure financial viability.
Create a competitive advantage and improve market position by defining KPIs, set
and track ambitious goals and targets in all areas.
Understand, and stay up-to-date with market, segment and donor dynamics and
trends.
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Continue implementing focus on growing global engagement and fundraising, with
a special focus on Switzerland.
Define strategic segments, develop a clear understanding about audience needs
and motivations ("Know your customer").
Formulate goals together with realistic targets, develop growth strategies and
models.
Provide CEO with regular reviews and progress reports on strategic priorities.
b) Product Development and Innovation
Lead innovation process to better reach and engage audiences and communities,
incl. new methods for donor acquisition.
Together with the International Programmes team, develop innovative new
programs, proposals and fundraising offerings in line with donor expectations
(impact) and ongoing changes.
Drive the use of cutting-edge technology to make Medair stand out from the crowd,
for example with the use of social media and videos, including MedairLives.
Steer the development of innovative fundraising concepts to engage donors for the
long-term and to attract substantial new gifts.
c) Marketing Communications (Content- and Channel Management)
Lead Medair’s Global Marketing Communications strategies and plans
Continuously build awareness for causes / crisis as a means of attracting
supporters and potential staff
Create Medair top-of-mind brand awareness / recognition to ensure interest and
consideration.
Direct the development of Medair go-to-market efforts - by target audience - and
define relevant content and tactics, channel strategies, digital/automated
marketing and social media.
Ensure the preparation and delivery of content / editorial calendars, media and
production schedules.
Engage in relevant public speaking opportunities to raise awareness and to
motivate audiences to engage with Medair’s mission and to secure support from
key philanthropic and donor audiences.
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d) Relationships and Fundraising (Customer Relationship Management)
Develop CRM strategies to engage communities, to grow and rejuvenate Medair’s
donor base, and to raise private funds.
Recruit and manage influencers, alumni/staff network, ambassadors and media,
maximize support for Medair mission.
Work effectively with the CEO and International Board of Trustees in maintaining
the “Medair Circle of Friends” so as to identify and unlock high net worth
opportunities with a focus on delivering against the long-term growth strategy.
Cultivate enduring relationships with current and prospective funders and
supporters, especially focused on regular giving.
e) Budget Management
Develop and manage budgets for the department in consultation with budget
holders in the teams and in collaboration with Affiliate Offices. Ensure that
budgets reflect Medair procedures, are well understood, and reviewed and adjusted
as necessary.
Establish a cost / revenue perspective per community to measure returns on
marketing investments. Develop regular reporting and analysis, including key
metrics reports, and conduct ad hoc financial analysis as required in coordination
with other departments.
Oversee the regular review of commitments and actual expenditures, adjust as
required and inform Finance and the Executive Leadership Team of any
significant variations.
With Finance support, present quarterly and annual private-funding reports to the
ELT and Board.
f) Organization Development, Leadership and Management
Strengthen the marketing/fundraising team and help them meet ambitions -
aligned with Medair mission, vision and values - enable and empower it to work
as one.
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Further develop a sense for marketing, fundraising and management excellence,
including continued improvements to competences, professionalism, efficiency and
productivity.
Ensure an understanding of key marketing concepts and the need to deliver
returns on marketing investments.
Guide the Community Management team in leading the development of integrated
marketing plans in close collaboration with the Content-, and Channel-
Management teams, supported by the Data & Analytics function. Promote and
drive creative and effective collaboration within the department and across the
organization.
Assess and define the scope of work across teams, manage the distribution of
workload. Help to keep teams focused and on track, ensure that all aspects of their
work are evaluated against clear objectives, and that deliverables meet
requirements, costs and schedules.
Coach and develop team members, assure that everyone has the necessary skills
and competencies to do and to grow in their job. Up-skill, develop technical and
methodological competencies of current and new members as required. Have
development plans in place and follow through on them.
SKILLS & COMPETENCIES
Education
MA / Graduate degree in marketing, fundraising or equivalent from a recognized
institution, preferably in a relevant sector and/or business management.
Additional marketing and leadership certifications are a plus.
Languages
Fluent in spoken and written English, French and/or German.
Behavioral
Outstanding leader of high performing senior teams with experience in leading
large-scale change.
Capable and experienced in relationship building and able to persuade well and
collaborate with influencers.
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Skilled at helping teams in assessing and defining priorities and areas of focus.
Innovator, curious and creative thinker, helping the organization with radical
changes and innovations in reaching target groups and income.
Excellent team building and empowerment skills and the ability to effectively
manage conflict.
Positive, flexible, servant hearted and solution-focused approach to work.
Able to manage own workload as well as, work with and support others, to deliver
to agreed objectives and targets.
Leadership
Confidence to be operationally decisive, with the experience of managing
substantial budgets and a geographically dispersed organisation.
Creative, dynamic, and optimistic ‘out of the box’ thinker who is enthusiastic about
new, innovative opportunities to strengthen our way of working.
As a member of the ELT, lead the development and maintenance of Medair’s
Christian faith.
Servant-hearted and visionary Christ-like leadership which creates a culture of
trust.
Active and mature devotion to Jesus that reflects His love for people.
Consistently to live and act from a place of prayer and discernment.
Able to nurture spiritual health in others, inspiring deeper faith.
Demonstrates humility and a serving attitude in empowering others, showing a
willingness to learn individually and as a team.
Technical
Strong management and leadership skills, able to empower and inspire staff at all
levels.
Demonstrable experience, good track record and capability in fundraising,
relationships and communications, crowd-funding and social media fundraising.
High level networking, communication and presentation skills – a natural
communicator, networker and strategist who builds firm internal and external
relationships.
Strong interpersonal skills, demonstrated ability to lead, to take decisions.
Process and task driven, with a strong focus on planning and strategy.
Ability to plan ahead, execute, monitor and review objectives.
Good time-management skills, able to define, focus and deliver on target.
Desire to learn and improve, quick to adjust to changes in and outside the
organization.
Competent with Office365, familiar with online tools (Jira, Trello, Box, etc.), social
media platforms and marketing tools (salesforce).
Excellent written and verbal communications skills.
Work Experience / Expertise
Minimum 10+ years management experience in marketing, fundraising or
equivalent. Experience in leading high performing teams in complex environments
and managing significant budgets. Overseas field experience an asset.
Experience in relationship management and fundraising across multiple channels
with a track record of securing major gifts, and in achieving ambitious targets.
Hands on experience with digital marketing instruments and tools.
Successfully generated return on marketing investments.
In-depth knowledge, understanding of big data / analytics.
Familiarity with the production and presentation of reports.
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ABOUT YOU
Medair just celebrated its 30th year of mission. You will find the international staff in
Medair to be a remarkable community of deep faith and highly professional humanitarian
service. Alongside our faithful and hard-working national staff in the field - our hands
and feet - we reached over 2.5 million people in need with vital humanitarian aid in 2019.
So why should you consider joining Medair’s team? Our staff frequently quote the
following as reasons they are motivated to work for Medair:
contribute to a greater purpose
help the world’s most vulnerable
mobilise people with resources and capacity to serve people in need
work in a professional humanitarian organisation
work in a Christian faith-based NGO that shares my values
work in an international team environment
be in an organisation small enough to consider itself a family which cares for each
other
and agile enough to respond rapidly to new emergencies.
If you are also motivated by these reasons, and by our season of strengthened leadership,
maturity, and change then perhaps serving with Medair is the answer to a prayer you
have been asking.
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HOW TO APPLY
The Engagement Director position is a permanent appointment based in Ecublens (near
Lausanne) and/or Zurich, Switzerland.
Medair’s working language is English, but speaking French, and/or German will
definitely be essential for this Swiss-based role. Applicants must be in good health and
available to travel overseas under basic conditions as needed.
Applications should be sent by email to recruit-ED@medair.org by February 28th, 2020.
The application should comprise:
A mandatory covering note of not more than two pages outlining your motivation
and relevant experience for the role. This covering letter should also include the
names of your three referees. Please Note – these referees will not be contacted
until late in the process and with your prior agreement. The names and details of
these referees will be held in strictest confidence.
A full CV, including educational and professional qualifications, a full employment
history showing the more significant positions, responsibilities held, and relevant
achievements.
First interviews will be held via Skype video for shortlisted candidates. Further
interviews will be held in Switzerland for the top three finalists.
The successful candidate will be expected to take up the Director post as soon as is
reasonably possible.
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