ASIA-PACIFIC'S LEADING BUSINESS NETWORK AND ECOSYSTEM FOR HEALTH, FITNESS & WELLNESS
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S tate of APAC Industry
Presentation
Ross C ampbell
ASIA-PACIFIC’S LEADING BUSINESS F ounder & C E O
NETWORK AND ECOSYSTEM FOR F IT S ummit
HEALTH, 30 April 2021
FITNESS & WELLNESS
w w w . t h e f i twww.thefitsummit.com
sum m it.com The health, fitness and wellness network in Asia -P acific. / 1
ABOUT THE AUTHOR – ROSS CAMPBELL
01 C orporate E ntrepreneur – C o-F ounder and C E O , E nergy C ouncil – world’s largest business network
for oil, gas and energy. S uccessful exit post Asia expansion. C areer epiphany.
02 C o-F ounder and Managing D irector, The Jungle – a MMA and HIIT focused studio in Singapore’s
C B D (mixture of group exercise, PT and small group training).
03 Ambassador, lululemon – working with them on business engagement and community outreach in
S ingapore.
04 Founder and C E O , FIT S ummit – the business network for fitness, wellness, corporate wellness
and hospitality (mainly focused on Asia -P acific).
05 C o-F ounder and S ecretary, S ingapore Fitness Alliance (S FA) – a non-profit industry association
that represents S ingapore’s fitness and wellness industry.
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 2
THE BIG PICTURE
THE BIG PICTURE – GLOBAL MACRO THEMES
01 + signs of rebound recovery, with pent up demand and a more health conscious consumer, but speed &
scale of rebound is dependent upon a trilogy of government (promotion), consumer & industry confidence
02 Hybridisation = O mni-C hannel = Phygital – huge leaps in consumer education, awareness and
adoption of virtual, coupled with accelerated industry innovation and investment – but real RO I?
03 Growing positive investor sentiment in the long -term future of our industry – evident by recent share
price performance, acquisitions, and capital raises (PE , VC , strategics, public funds)
04 Huge drive towards greater collaboration, knowledge sharing, alliance creations, advocacy and
government lobbying – however to mixed effect and is for many a long -term play – role post C O VID ?
05 Brand culture/affinity and community engagement have never been more important for customer
retention and engagement, and inevitably soon for talent recruitment in a talent drained market
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 4
BIG BOX CLUBS
BIG BOX CLUBS – BIG LOSSES TO BIG WINS?
01 Postponement of short-term and mid-term bricks and mortar projects (recalibration of cost structures,
break-even projections, C B D sites and prioritization of capital deployment)
02 Focus on short-term survival, member retention post membership freeze, new revenue streams
and rebuilding cash reserves once reopened
03 Reconfiguration of large spaces to meet new operating environment – possible divestments, or,
sub-letting of excessive real estate
04 C onsiderable investment into digital and technology (member engagement, experience and
retention), as well as new holistic, omni-channel offerings – stay still and die
05 C onsiderable investment to streamline costs (expenditure, structures, processes, headcount) and
future proof business from future black swan events – requiring new mindsets and innovation
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 6
FRANCHISE
FRANCHISE – MARKET OUTLOOK & ANALYSIS
01 Most major franchise groups have now adopted and continue to invest in virtual (and thus hybrid)
offerings and platforms
02 In reopened markets – franchise sales and franchise member sales have been very encouraging.
Franchisor confidence also now greater than pre -C O VID
03 In closed/depressed markets – many franchisees are now in distress, landlord and rent
dependent, and emotionally and/or financially depleted. C ontinued closures and sales expected.
04 C omprehensive franchise support systems, structures and groups, have never been more
important to the franchisor and the franchisee – sounds obvious right??
05 Australia and Singapore continue to be staging points for international business expansion into
and across the APAC region – competition will ramp up in 2021 and again in 2022
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 8
FRANCHISE – GROWING APAC COMPETITIVE LANDSCAPE
Traditional Players APAC Players Expanding Int. Int. Players Expanding
ANYTIME FITNE S S 12RND/UB X GO F IT BARRY’S
F45 BARRE BO D Y JE TTS C LUB PILATE S
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O RANGE THE O RY BO D Y FIT TRAINING PLUS FITNE S S PLANE T FITNE S S
S NAP FITNE S S F IRE FITNE S S S PARTANS BO XING PURE GYM
UFC GYM F ITS TO P XTE ND BARRE TAP O UT
WO RLD GYM GE NE S IS ZAD I TRAINING TRIB 3
+ S tretchLab
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 9VIRTUAL FITNESS
THE RACE FOR VIRTUAL DOMINATION (HOME & AWAY)
01 The question is not, should I go virtual, but, how much do I need to invest, especially given my
member base and location (but what can we learn from US vs AUS /NZ) – content remains king!
02 Most manufacturers and solutions providers are building out new consumer and operator features
(LF, Technogym, Freemotion, Myzone, Merrithew, MYX) – content library depth?? Asian??
03 S treaming platforms (Uscreen,Intelivideo, S ALUT, Trainerize) emerge alongside growing ever
content platforms (Wexer, Les Mills O D , Forte, R Fitness, Wellness S olutions, Apple +, FoD , O be)
04 Mindbody, C lassP ass, Virtugym, Gympass and other large techcos now building out capability to
promote and host virtual fitness and wellness classes by operators and content providers
05 The race for at-home connected fitness has begun in APAC : Keep and FITURE in C N, Peloton to AUS in
H2 2021 / Vitruvian launching / KARA Fitness / E xpect Tonal, Mirror, Zwift, Hydrow & Tempo to move
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 11APPS, PLATFORMS, TECH
THE FUTURE OF APPS, PLATFORMS & TECHNOLOGY
01 We are in playing in an ecosystem of apps, platforms and technologies that span multiple mediums,
sectors, demographics and geographies
02 Wearables becoming holistic platforms complimented by hyper-personalized content – Whoop,
Apple Watch, Google (F itbit), Myzone, O ura, Polar, Garmin
03 Adoption and main stream use of digital health platforms and physical assessment technologies
(E volt, InB ody, Tanita, MyfiziQ, Prenetics)
04 Artificial Intelligence (AI) based platforms now gaining momentum and track record success –
Keepme, Aaptiv, Healthifyme, Freeletics, FitnessAI
05 Augmented Reality (AR) and Virtual Reality (VR) businesses being created but not yet scaled and
still experimental, i.e. HO LO F IT by FIT-VR, but still far away from mainstream adoption
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 13THE FUTURE OF APPS, PLATFORMS & TECHNOLOGY ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 14
APPS, PLATFORMS,
COMING TECH
TO YOU NOWLET’S LOOK AT THE CRYSTAL BALL
01 Mindfulness, mediation and mental wellbeing – an almost unlimited number of programmes,
technologies and offerings to be developed, especially in the b2b and employee wellbeing space
02 Rapid adoption and commercial usage of rest and recovery technologies (Therabody, Hyperice,
Hydromassage, C ryotech) and services to continue across health, sports, spa and fitness
03 The rebuilding of the boutique and independent market – decimated by the pandemic. Those that
have survived: some best-in-class and future proof, some walking dead – communities wins big
04 The recovery of the big box players to produce new product lines that access new markets (box in
box, small box and mid box formats), as well as virtual only and hybrid, holistic offerings
05 C ontinued investment, deal flow and divestments as new players from different industries enter
the wider market with capital, ambition, data scientists and new ideas
BIGGE S T WINNE RS = HE ALTH IND US TRY & FRANC HIS E S
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 16Ross Campbell
Founder and CE O
ross@thefitsummit.com
t: +65 8268 9834
Saraniya (Sara) Dhurga
Head, Events and Content
sara@thefitsummit.com
t: +65 9380 3864
Jolin Ma
Head, Partnerships
jolin@thefitsummit.com
t: +65 9170 7665
Daylin Limonte
Head, Marketing & Communications
day@thefitsummit.com
t: +65 8132 7534
PROUDLY WORKING Blair Campbell
Head, Industry Development
WITH YOU, FOR YOU (Fitness/Wellness/Hospitality)
blair@thefitsummit.com
t: +62 82145273519
L to R: Blair, Jolin, Sara, Daylin, Ross
ww w .thefitsum m it.com The health, fitness and wellness network in Asia -P acific. / 17You can also read
