Australia Day Council Northern Territory - Strategic Plan 2018-2021

Australia Day Council
Northern Territory
Strategic Plan 2018-2021

2

    13 million
    Australians
    participate in
    Australia Day
    each year

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Australia Day is a day
for all Australians
No matter where our personal
stories began. It’s a day to
reflect on what it means to
be Australian, to celebrate
contemporary Australia and
to acknowledge our history.

Who we are
The Australia Day Council Northern Territory is a community based
not-for-profit incorporated body. Established in 1986 we have been
working with Northern Territory communities for thirty years.
While closely aligned to the Northern Territory Government and National
Australia Day Council as well as Australia Day Councils in other states
and territories. We operate as an independent body responsible for our
own management, events and activities, finance and governance.

Why we are here
Our purpose
To work with and for the people of the Northern Territory to:
• Unite through reflection, celebration and inclusiveness,
• Foster and recognise excellence and service within our communities,
• Embrace cultural diversity and promote our national day with respect
  and integrity,
• Facilitate productive relationships across the Territory, and
• Ensure our sustainability.

4

    75% of Australians
    believe the day should
    be a time to recognise
    and celebrate the
    country’s cultural
    diversity

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We believe in
Our values
RESPECT
• Respect differences in people, their ideas and opinions
• Conduct our dealings with others with courtesy and sensitivity
• Perform duties diligently and conscientiously
• Respect confidentiality of information entrusted to us
• Be mindful to preserve and enhance the organisation’s reputation

DIVERSITY
• Embrace multiculturalism and diversity
• Create an inclusive environment for everyone
• Celebrate our unique differences
• Exercise best professional and ethical judgement without bias

INCLUSION
Create a work environment where everyone feels safe and included
• Be kind and polite in all forms of communication
• Go out of your way and across cultures to include people
• Speak plainly and avoid acronyms and jargon that not everyone may understand
• Create opportunities to share knowledge and experiences

A FAIR GO
• Be generous in both giving and receiving feedback
• Always speak and report with gratitude
• Be supportive both proactively and responsively
• Provide opportunities for all regardless or race, ethnicity, religion or gender
• Support an environment of equal employment opportunity, free of discrimination
  and harassment
• Not accept gifts or benefits which may directly or indirectly compromise
  or influence our behaviour in an official capacity

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    1/3 of the Northern
    Territory population
    is Aboriginal Peoples

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We aim to
Our mission
Inspire Territorians to recognise and celebrate the diversity, achievements
and lifestyle that makes Australia great.
We will do this by:
• Recognising great Australians
• Encouraging engagement across our communities
• Collaborating with like-minded organisations
• Building a sustainable organisation
• Inspiring a “feel good” factor towards Australia Day

Our strategic themes

          At its core Australia Day is a day driven
                 by community participation.

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    16,000 new Australians
    become citizens on
    Australia Day

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How will we achieve this
Our plan
COLLABORATION
Identify organisations that are strategically aligned with our organisations
and will benefit both parties by sharing and enhancing activities.
• Review current programs and structures and look for opportunities to engage
  new partnerships including government and private sector.
• Develop strategic partnerships or alignments both financial and in kind.
• Formulate MOU with existing event partners to ensure sustainability of events.

Build strong working relationships with our networks across the Territory and Australia
• Create two professional development opportunities a year that the network
  can benefit from.
• Participate in NADC meetings and actively engage other states and Territories
  to be involved with events and programs.
• Engage with communities to develop a platform to share stories.

ENGAGEMENT
Evolve Australia Day to ensure activities are inclusive and respectful of all Territorians
• Work closely with the Office of Aboriginal Affairs and other stakeholders to ensure
  Aboriginal peoples, cultural and history are acknowledged.
• Introduce elements of language into events.
• Seek out opportunities to engage with multicultural groups and people with disabilities.

Encourage and support Australia Day events across the Territory.
• Board members to attend Australia Day events outside of Darwin each year.
• Leverage the NT Government to hold a community grants program.
• Explore a strategy that supports volunteers and members.

• Develop a resource that provides event organisers with information that assists in
  delivering of a meaningful, respectful and inclusive Australia Day.

Share the Australia Day message throughout the year, not just on Australia Day.
• Stimulate discussion and debate through public forums.
• Ensure events are held across the Territory not just in Darwin.
• Be a leader to help the community articulate what Australia Day is and being Australian
  means.

RECOGNITION
Identify and celebrate great Territorians who contribute to our community.
• Ensure that our awards programs are relevant, sustainable and inclusive so we reach
  as many people as possible.
• Review awards guidelines and criteria to ensure they are inclusive and relevant.

• Develop an online nomination portal for Student Citizen and Citizen of the Year Awards.

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     1 in 4 Australians
     are born overseas

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Increase awareness of awards programs
• Develop a marketing strategy for Territory based awards, and work with NADC
  to ensure broad promotion of the Australian of the Year Awards.

Further engagement with Awards Alumni
• Establish an NT Ambassadors program.
• Develop a talent pool for sponsors and community initiatives.

SUSTAINABILITY
Ensure the operational effectiveness of the office.
• Review and update the constitution.
• Develop and implement good governance best practice policies and procedures.
• Seek out professional development opportunities for employees.
• Develop and distribute an annual report.

• Introduce governance training for Board members.

Maintain a diverse and engaged Board
• Develop a Board Charter as part of members’ induction.
• Set annual participation goals for Board Members.
• Board members to actively attend networking events throughout the year.

• Promote Board vacancies through a variety of platforms to ensure a diverse reach
  of the community.

Financial Independence
• Develop sponsorship agreements that exceed one year.
• Review current activities and expenditure to ensure their viability.
• Develop a corporate sponsorship program that allows untied funds.
• Secure a sponsor for OZ Sports.
• Make annual budget allowances to ensure revenue is set in reserves.

Annual review of strategy and charter.
• Ensure that goals remain relevant and deliverable.

FEEL GOOD
Ensure events and programs and reflect Australia Day Council NT values and purpose.
• Develop a communication and marketing plan.
• Hold events that showcase our goals and inspire attendees.
• Form an emotional connection with those that attend events.
• Evaluate events to ensure activities are relevant and meeting our goals.
• Continue to manage and enhance our foundation events the OZ RUN and Dinner.
• Develop a new sponsorship proposal for the OZ RUN.
• Ensure the OZ RUN continues to enhance its “fun” aspect and not become a sophisticated race.
• Ensure our overall calendar of events appeal to a cross section of the community.
• Where possible connect events with great Australians.