Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?

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Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
Cleanmarine® Krill Oil
What is Krill Oil and how does it compare to Fish Oil?

          Omega 3 for the whole family

                 FOR PROFESSIONAL USE ONLY
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
What are krill?

• Krill (Euphausia Superba) are a shrimp-
like marine invertebrate organism.

• They     feed      on     phytoplankton,
microscopic, single-celled plants that drift
near the ocean’s surface.

• Did you know? Krill are the most
  abundant living organism on the planet
  by biomass: 400 million metric tonnes
  (human biomass: 250 million metric
  tonnes).
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
Cleanmarine® Krill Oil
Proven Sustainability
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
Cleanmarine®
Krill Oil is
harvested
in the pristine
Antarctic Ocean,
the cleanest of
all the world’s
oceans.
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
Who are CCAMLR?
Our fishery is tightly controlled by CCAMLR.

CCAMLR (Commission for the Conservation of Antarctic
Marine Living Resources) was established by
international convention in 1982 with the objective of
conserving Antarctic marine life.

CCAMLR practises an ecosystem-based management
approach – this does not exclude harvesting as long as
such harvesting is carried out in a sustainable manner
and takes account of the effects of fishing on other
components of the ecosystem.

Only one area of the Antarctic is designated for Krill
fishing – Area 48 and we work closely with scientists and
wildlife groups like the WWF to minimise the
environmental impact of fishing for Krill and to monitor
the number of krill in the area so that the fishery remains
sustainable.
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
Who belongs to CCAMLR?
CCAMLR (Commission for the Conservation of Antarctic
Marine Living Resources)

A link to the member states who hold themselves bound by the
convention http://www.ccamlr.org/en/organisation/members
- note this includes China and Japan.

A link to the states that have acceded to the Convention,
again binding themselves to CCAMLR’s authority
http://www.ccamlr.org/en/organisation/acceding-states
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
MSC Certification
Cleanmarine® Krill Oil was the first Omega 3 Oil in
Europe to be awarded MSC Certification.

The MSC (Marine Stewardship Council) has two standards, for
sustainable fishing and seafood traceability. Fisheries and
seafood businesses voluntarily seek certification against the
relevant standards, which meet the world's best practice
guidelines for certification and eco-labeling.

MSC chain of custody standard for seafood traceability. When
seafood is sold with the MSC eco-label every business in the
supply chain must have undertaken a detailed traceability
audit against the MSC Chain of Custody standard. This ensures
that only seafood from a certified sustainable fishery is sold with
the MSC label.

Third party certification. Assessments against both MSC
standards are carried out by independently accredited
certifiers. For more information go to http://www.msc.org or
www.fishfight.net
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
MSC Certification
Cleanmarine® Krill Oil was the first Omega 3 Oil in
Europe to be awarded MSC Certification.

We are the only krill fishery that has received the seal of
approval from the MSC recognising the sustainability of our
fishing practices: (The MSC is recognised by the WWF as the
world’s leading certification body)

• In 2012, only 0.26% of the estimated biomass of krill in Area 48
  were fished. The current sustainable catch quota is 9%.

• Worldwide, fisheries are only allowed to harvest 1% of krill
  biomass available, only harvested 0.0375% annually.

• Our fishing is 100% traceable – you can find out exactly
  where your box of krill was sourced.

• There is a zero by-catch from our eco-harvesting technology,
  safeguarding other species that are often caught in
  traditional fishing
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
MSC Certification Ranked #1

In an independent study by Accenture the world’s largest management consultant firm,
Marine stewardship Council (MSC) is the highest ranking eco label in the ADP report.

Ref: http://wwf.panda.org/?186062%2FSeafood-ecolabels-under-the-spotlight-in-new-WWF-report
.
Cleanmarine Krill Oil - Omega 3 for the whole family - What is Krill Oil and how does it compare to Fish Oil?
Monitored Biomass Supply
Ensures Sustainability
Krill Oil - Minimal Processing
 & Maximum Purity

Eco Harvesting: processing of fresh raw material directly on-board, ensures freshness & stability -
plus no by-catch or killing of protected or at risk species.
Krill Oil - Faster Absorption
      & No Fishy Repeat
Krill Oil
Faster Absorption
Cleanmarine® Krill Oil contains Omega 3 fatty
acids in the form of phospholipids - the type of
fat our cell membranes are made from. This
makes them more easily absorbed by the body
than the triglyceride form of Omega 3 fatty
acids found in fish oils.

It has been shown in scientific studies* that
Krill Oil provides 28% better DHA uptake and
20% better EPA uptake than fish oil.
Krill Oil
   No fishy repeat!
• Omega-3 fatty acids are better
  protected against spoilage and
  oxidation when delivered as
  phospholipids.

• Delivery as phospholipids also prevents
  a fishy aftertaste and reflux which is
  common with fish oils.

• The naturally occurring antioxidant
  Astaxanthin means that Krill Oil doesn’t
  spoil easily.
Krill Oil vs. Fish Oil
Krill Oil vs. Fish Oil
Krill Oil:                                        Fish oils:
 •   Krill comes in a phospholipid form of a      •   Fish comes in a triglyceride form of a
     fatty acid.                                      fatty acid

 •   Not dependant on bile for digestion          •   Needs to be emulsified by bile salts and
                                                      broken down by lipase to form ffa’s
 •   Spontaneously forms micelles
                                                  •   Bile salts then form micelles around the
                                                      ffa’s and assist in their absorption
 •   Phospholipids can be absorbed
     without digestion in their intact form       •   Considerable triglyceride transport
                                                      involved
 •   Simpler digestion process in the small
     intestine and enhanced intestinal            •   Possible fishy aftertaste and reflux
     absorption

 •   No fishy repeats

 •   Naturally contains Astaxanthin – krill oil
     doesn’t spoil easily
Krill Oil vs. Fish Oil

 *No treatment for PCB’s or Heavy metals is required for Cleanmarine® Krill Oil.
Krill Oil vs. Fish Oil
Sustainably harvested                              Fish oils from no specific origin:
Cleanmarine® Krill Oil:                            •   “As many as 90% of all the ocean’s large
                                                       fish have been fished out.” WWF.
 •   Only 0.0375% of the world’s Krill is
     harvested annually.                           •   “An international group of ecologists and
                                                       economists warned that the world will run
 •   This harvest does not reach the                   out of seafood by 2048.” Washington Post.
     precautionary limit of 1% of total
     biomass available.                            •   “According to the UNFAO about 70% of
                                                       our global fisheries are now being fished
                                                       close to, already at, or beyond their
 •   Strictly controlled by CCAMLR and                 capability.” Bruce Sundquist.
     their scientific staff.
                                                   •   MSC are an international organisation
 •   Highly specialized harvesting means               responsible for licensing fisheries all over
     that a surge in future fishing is unlikely,       the world. If a fish oil is “sustainable” it can
                                                       seek a licence.
     protecting Krill.

  Fully traceable and                             => Ask your supplier for PROOF that their
                                                      fish oils have been sourced from a
   environmentally sustainable.                       legal & sustainable source!
  MSC approved.
Cleanmarine® Krill Oil Health
        Benefits
   & Research Findings
Heart Health
Higher levels of HDL ("Good") cholesterol reduce the risk of
heart disease and a recent study* has shown that
Supplementation with Cleanmarine® Krill Oil can increase
this "Good" cholesterol by 14% compared with just 3%
using fish oils.

Furthermore, a reduction in triglycerides in the blood is also
known to reduce the risks of heart disease and once
again a study* has shown that supplementing with
Cleanmarine® Krill Oil reduced triglycerides by 13% as
opposed to 1% using fish oil.

  Ref: Ulven SM, Kirkhus B, Lamglait A, Basu S, Elind E, Haider T, berge K, Vik H and Pedersen JI Uptake
  and effects of krill oil supplement on serum lipids in healthy volunteers Lipids November 2010
Comparison of the Effects of Krill Oil vs Fish
Oil on Blood Lipids After 90 Days

                            1g krill oil         3g fish oil (18%   Follow up + 90days
                                                 EPA, 12% DHA       500mg krill oil

   Total cholesterol        -13%                 -6%                -19%

   LDL                      -32%                 -5%                -44%

   HDL                      44%                  4%                 33%

   Triglycerides            -11%                 -3%                -25%

   Ref: Bunea et al Alt Med Rev 9 (2004) 420-8
Cleanmarine®
 Brain Function
It is widely recognized that the fatty acid DHA is an
important building block in the brain and that fat is the
most important essential nutrient in a young infant's diet.

As DHA from Cleanmarine® Krill Oil absorbs better into
the body this is a superior source of fatty acids for brain
development.
Krill Oil - Faster Uptake
Cleanmarine®
 Vision
Cleanmarine® Krill Oil supplies easily absorbed EPA and DHA as
well as a powerful anti-oxidant Astaxanthin: DHA is known for
its support of vision and can help in reducing sight
degeneration.

Astaxanthin provides an anti-oxidant shield against retinal
damage from UV light. Astaxanthin is shown to reduce
inflammation in eye muscles and improve blood flow to the
eyes, especially in the capillary vessels that supply blood to the
retina.

As an antioxidant, astaxanthin protects against     free radical
damage and oxidative stress. Because it is          fat soluble,
astaxanthin has a special affinity for cell         membranes,
particularly the double cell membrane found in      eye muscle.
Supplement Facts
                                      Serving Size:             1 Capsule
                                      Servings per container:   60

                                                    Amount per serving       %RDA*
                                      Energy                    16.2kJ/3.9kcal **
                                      Fat                       0.4g         **
                                      of which:
                                      Phospholipids (Omega 3 rich)
                                                                200mg       **
                                      Omega 3                   110mg       **
                                      of which:
                                      EPA                       60mg        **
                                      DHA                       27.5mg      **
                                      Omega 6                   10mg        **
                                      Omega 9                   40mg        **

                                      Vitamin A                 20µg        3%
Recommended Dosage:                   Vitamin E                 10µg        0%
•   1 capsule daily for maintenance   Astaxanthin               40 µg       **
    purposes.
•   2 capsules daily for treatment.
                                                    *RDA        ** RDA Not Established
Supplement Facts
                                      Serving Size:              2 Capsules
                                      Servings per container:    30

                                                    Amount per serving       %RDA*
                                      Energy                    12.9kJ/3.1kcal **
                                      Fat                       0.3g         **
                                      of which:
                                      Phospholipids (Omega 3 rich)
                                                                160mg         **
                                      Omega 3                   88mg          **
                                      of which:
                                      EPA                       48mg          **
                                      DHA                       22mg          **
                                      Omega 6                   8mg           **
                                      Omega 9                   32mg          **

                                      Vitamin A                  16µg         2%
Recommended Dosage:                   Vitamin E                  8µg          0%
•   Under 10 Years: 1 capsule daily   Astaxanthin                32µg         **
•   Over 10 Years: 2 capsules daily

                                                    *RDA        ** RDA Not Established
Supplement Facts
                                          Serving Size:             2 Capsules
                                          Servings per container:   30

                                                       Amount per serving       %RDA*
                                          Energy                   29.0kJ/7.1kcal **
                                          Fat                      0.8g         **
                                          of which:
                                          Phospholipids (Omega 3 rich)
                                                                    316mg        **
                                          Omega 3                   156mg        **
                                          of which:
                                          EPA                       84mg         **
                                          DHA                       39mg         **
                                          Omega 6                   18mg         **
                                          Omega 9                   72mg         **

Per 2 capsules:                           Vitamin A                 28µg         4%
•   Isoflavones        40mg (GMO Free)    Vitamin E                 16µg         0%
•   MCT’s              200mg (GMO Free)
                                          Thiamine (B1)             2.8mg        200%
•   Rosemary Extract   100mg
                                          Riboflavin (B2)           3.2mg        200%
                                          Pyridoxine (B6)           4mg          200%
Recommended Dosage:                       Astaxanthin               56 µg        **
• 2 capsules daily
                                                            *RDA      ** RDA Not Established
Key Ingredients:
Rosemary Oil scientifically known as Rosmarinus officinalis Linn - a
native of the Mediterranean coastlines. It contains two important
ingredients, caffeic acid and rosemarinic acid, both of these acids are
potent antioxidant and anti-inflammatory agents.

MCT’s (Medium Chain Triglycerides) have between 6 and 10
carbons. Unlike most of the fatty acids in Western diets which are long
chain with 12 or more carbons. Due to MCT’s shorter length they are
metabolized faster and are more water soluble. Because of this they
don’t require bile to break down. They enter the blood stream faster
and are taken directly to the liver, where they are used as an immediate
source of energy. Since MCT’s are a fat and not a carb, they don’t
stimulate insulin.

B Vitamins help the body convert food (carbohydrates) into fuel
(glucose), which is used to produce energy. B complex vitamins are
needed for healthy skin, hair, eyes, and liver. They also help the nervous
system function properly, and are needed for good brain function.
Key Ingredients:
Isoflavones are a class of phytoestrogens, plant-derived
compounds with estrogenic activity. Soybeans and soy products
are the richest sources of isoflavones in the human diet. Soy
may support better menstrual health by favourably altering
oestrogen levels and oestrogen metabolism.

Consuming soy protein 20‐60 grams providing 34‐76 mg of
isoflavones daily seems to modestly decrease the frequency
and severity of hot flushes in some menopausal women. Most
evidence suggests that soy protein can increase bone mineral
density (BMD), or slow BMD loss in peri‐ and postmenopausal
women.
Ref: http://www.ajcn.org/content/60/3/333.short Biological effects of a diet of soy protein rich in
isoflavones on the menstrual cycle of premenopausal women. A Cassidy, S Bingham, and K D Setchell
Ref: http://www.ajcn.org/content/68/6/1375S.short Soy protein and isoflavones: their effects on blood
lipids and bone density in postmenopausal women. S M Potter, J A Baum, H Teng, R J Stillman, N F Shay,
and J W Erdman Jr. Ref: Washburn et al 1999; Potter et al 1998
Ref: http://www.nutraingredients.com/Research/Meta-analysis-supports-soy-isoflavones-efficacy-against-
hot-flashes
Effectiveness of Equal Doses of Krill Oil & Fish Oil in PMS
                      2g krill oil vs.                  2g fish oil vs.                  effect of krill
                      baseline                          baseline                         vs. fish oil

                      %improvement       significance   % improvement     significance

     breast           42                 ***            15                ns             x2.8
     tenderness

     overwhelmed      41                 ***            4                 ns             x10.25

     stress           40                 ***            11                *              x3.6

     irritable        46                 ***            10                ns             x4.6

     depression       39                 ***            12                ns             x3.25

     joint pain       63                 ***            23                ns             x2.7

     weight gain      29                 ***            15                *              x1.9

     abdominal pain   34                 ***            20                ***            x1.7

     swelling         37                 ***            24                ***            x1.5

     bloating         21                 ***            8                 ns             x2.6

     Ref: Sampalis et al. Altern Med Rev 8 (2003) 171-9
Thank You

Marianna Sulic DipNT mBANT
   Nutritional Therapist

   Savant Distribution
  www.svant-health.com
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