COMPANY PELOTON SET-UP GUIDE - Pelotonia
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COMPANY PELOTON SET-UP GUIDE
INTRODUCTION
Pelotonia’s incredible growth over the
Contact:
past 10 years is directly attributed to the Olivia Rozsits
Ride Community Coordinator
hundreds of corporate and community orozsits@pelotonia.org
groups who have made it their collective 614-484-5212
mission to raise above and beyond for cancer research,
together. In 2018, over 160 companies hosted Pelotons,
which acted as their organization’s rallying point for
employee connectivity, wellness and social responsibility.
A group of business leaders responsible for driving their
company’s investment in Pelotonia put together the
following video to discuss the benefits they’ve seen to
their company culture at https://vimeo.com/212904597
—check it out!
The information in the following pages covers the basics
of building a strong foundation for your Peloton and
gaining support internally.
COMPANY PELOTON SE T-UP GUIDE 2
WHAT’S A PELOTON? Organizing a team—which we call a Peloton—is a way for a group of friends, family and colleagues to create their own identity within the Pelotonia community. By harnessing the collective power of their unique skills and networks, members of a Peloton are empowered to raise more for cancer research, together. A Peloton must consist There are no fundraising Each Peloton must select Each Peloton receives their of at least 5 participants. requirements placed on the a Captain to activate own profile page on our These 5 participants can company when hosting a the Peloton, approve website to brand with logos, be any combination of Peloton, nor is the Peloton member requests, manage photos and messaging to Riders, Virtual Riders and and/or company responsible communication efforts highlight the company’s Volunteers. Please see for their members’ and act as the liaison from support. fundraising commitments fundraising commitments. Pelotonia to their members. See example below: on page 8. COMPANY PELOTON SE T-UP GUIDE 3
SET TING UP YOUR PELOTON
To start the Peloton, 5 members will need to register at Pelotonia.org/register.
Once these members are registered, the member you designate as the
Peloton Captain will email the 6-digit participant ID#s of your members and
your desired Peloton name to Olivia Rozsits at orozsits@pelotonia.org. From
here, we will activate your Peloton page on our website. After this, additional
members can join throughout the year by requesting to join the Peloton, or
your Captain manually adding them in.
L AY THE FRAMEWORK
Every Peloton is working toward the same goal, but each one gets there in
their own, unique way. Before you begin promoting your Peloton we encourage
you to outline what it means to be a member of this special effort. Please keep
in mind that it’s not required that a company provides any support to their
Peloton members, but the options listed below have proven to be great rallying
points for our most successful Pelotons.
SE T OFFICE GUIDEL INES CONSIDER PAY ING THE RIDER REGISTR AT ION FEE
Determine if your colleagues are permitted to meet during All Riders pay a registration fee to help cover the cost of the
work hours to organize Peloton efforts and/or solicit food, drink, event support and swag they receive during Ride
colleagues for donations. Please communicate accordingly to Weekend. Fees are set by the following dates:
ensure the Peloton is a positive enhancement to your culture!
2/21/19–6/10/19: $100
SE T MEMBER GUIDEL INES 6/11/19–7/10/19: $150
7/11/19–8/2/19: $200
Determine if you’ll allow non-employees to join your Peloton.
Generally, all Pelotons allow friends and family to join, but Your company can elect to cover any amount or percentage of
some may limit or remove the non-associates’ ability to this fee to incentivize recruitment. It’s up to you to determine
receive fundraising perks. how long this discount is active.
CONSIDER CRE AT ING A PELOTON JERSE Y Pelotonia provides your company a unique link for your
Riders to access the discount, then invoices the company in
This is a great way to highlight your company’s support to the Fall for discounts used.
the audience of 15,000+ participants and supporters who
attend Pelotonia weekend, as well as those who will see your To set this up this discount link, please contact Olivia Rozsits
Riders training throughout their community year-round. at orozsits@pelotonia.org.
Custom jerseys typically cost anywhere from $35–$55 based
on quantity and quality. A list of Pelotonia’s recommended
providers can be found at https://pelotonia.org/wp-content/
uploads/2019/03/PEL19_Jersey_Vendor_Guide.pdf.
COMPANY PELOTON SE T-UP GUIDE 4
L AY THE FRAMEWORK (continued)
CONSIDER OFFERING FUNDR A ISING SUPPORT Core functionality of fund sharing:
Electing to donate toward your members’ fundraising is one The fund sharing period will occur between 9/30/19–
of most generous ways to incentivize participation. However 10/13/19. During this time, there are two ways to share
you decide to support, we encourage you to set a policy that funds. First, a Peloton’s general funds may be shared
incentivizes your Peloton members to personally seek out among individual Peloton Riders who still need additional
grassroots donations from their networks. A few models we funds to reach their fundraising commitment. Second,
have seen work successfully: an individual Peloton member’s funds in excess of
their fundraising commitment may be distributed to a
Donate a set amount to all members; we recommend no Peloton Rider who still needs additional funds to reach
more than $300. their fundraising commitment. Therefore, this could be
Volunteer who has no commitment, or a Virtual Rider
Donate a set amount once Riders reach different or Rider who raised more than they were committed to
milestones in their fundraising. Example: Once they raise raise. Please remember that a High Roller cannot share
50%, donate $50 / raise 100%, donate $100 / raise $500 funds below $5,000, nor can they receive funds to get to
over commitment, donate $250. their $5,000 commitment. Similarly, Virtual Riders cannot
share funds below $100, nor can they receive funds to get
Donate $50 to Peloton members who recruit a new Rider to his/her $100 commitment.
to the Peloton.
Policy best practices:
Pro tip: Wait until the end of the fundraising period to
process the company’s contributions to individual Riders. Set a maximum percentage of a total fundraising
This will encourage Riders to continue working toward commitment a Rider can receive. We recommend no more
their full fundraising commitment on their own, rather than 1/3 to ensure you’re spending your time recruiting,
than stopping their fundraising efforts once they see their stewarding and training Riders who are truly all-in on
minimum commitment has been fulfilled. furthering Pelotonia’s mission.
Set a participation requirement to earn Peloton funds.
SE T A FUND SHARING POL ICY Some Pelotons who host numerous fundraisers
throughout the year make a list of actionable items their
The fundraising commitments are meant to challenge Riders can do to support these events. Riders must
participants, but at the same time, we know that they are complete a set number of these items per event if they
100% achievable. Fund sharing was created to help Pelotons want to receive funds earned.
fundraise together, then share earned funds appropriately.
We encourage you to use it for this purpose and set a policy Require any Riders who need shared funds to personally
for the amount of shared funds a Rider can receive, so that ask the Captain—do not automatically share funds to all
no one can take advantage of the funds your members are Riders who are short of their commitment! We hear from
working so hard to raise. dozens of Riders every year who intended to personally
contribute the remainder of their commitment, but they
were never charged because funds were shared to their
account without their request.
COMPANY PELOTON SE T-UP GUIDE 5GAINING SUPPORT INTERNALLY
SCHEDULE A K ICK-OFF E VENT AT YOUR OFFICE COORDINATE A FUNDR A ISER
The best assistance we can provide in getting the Peloton up Company fundraisers are a great way to engage all of your
and running is to host a recruitment kick-off at your office. associates, regardless of if they’re officially participating as
We recommend scheduling this anytime between late March– a Rider, Virtual Rider or Volunteer. Check out the Fundraising
mid May to allow for ample time to register and fundraise. Toolkit for recommended steps to take when planning your
next fundraising event.
A typical kick-off lasts around 45 minutes, but we can easily
condense our remarks if you determine a better opportunity For fundraising ideas, we suggest you start with checking out
to feature Pelotonia within a company-wide meeting. the Fundraising Toolkit at https://pelotonia.org/wp-content/
uploads/2019/02/PEL19_Fundraising_Toolkit.pdf. This is a
Advertise the session at least 3 weeks in advance, and note helpful guide for any individual or company and provides
that we’ll cover: examples of fundraisers that range from easy to pull off, all
the way to elaborate events.
Why Pelotonia is so much more than a bike ride
Planning out specific fundraisers is not integral to getting
3 forms of participation—there’s something for anyone your Peloton started, but can be helpful to consider when
interested in joining the community setting goals for the year ahead!
The impact and breakthroughs funded by our $184 Million
raised SPONSORS
Fundraising & training tips, tricks and resources available Seeking out sponsors for your Peloton is a terrific way to
leverage support and yield even greater fundraising impact.
Ride Weekend details, logistics, perks Asking local businesses, vendors, and partners your
company works with to sponsor your team’s efforts will
Free Pelotonia swag giveaways! allow you to support costs like team jerseys, fundraiser set-
up costs, and food for team-building events. Offer to insert
Pro tip: Providing food at these sessions always helps to their logo on the back of your jersey as recognition of their
increase attendance! contribution. Be sure to thank your sponsors and share your
team’s annual impact!
COMPANY PELOTON SE T-UP GUIDE 6PELOTONIA INFORMATIONAL MATERIALS
Pelotonia is a ride, a community, a movement and cancer’s worst enemy. Since
Pelotonia’s identity can’t be defined in just one way, we have selected a few
resources that will help you understand and communicate the key aspects.
These resources are great for answering common questions, recruiting
Peloton members and educating potential donors.
FOR INFORMAT ION ON FOR INFORMAT ION FOR RECRUI T ING
PELOTONI A’S IMPACT ON ON THE RIDE: PELOTON MEMBERS:
CANCER RESE ARCH:
Pelotonia Impact page Routes Pelotonia FAQ page
Each of our ten routes explained and
turn-by-turn directions
Survivor Video Ride Weekend Video
A Rider’s life saved through Pelotonia A glimpse into Pelotonia Ride Weekend
funding Safety
Learn about rules of the road in our
Ride Safety Initiative (RSI)
Your Impact video series
Pelotonia-funded researchers
sharing how your fundraising is at Training Tips
work in their labs Nutrition, injury prevention and
training plans
2018 Pelotonia Investment Report
COMPANY PELOTON SE T-UP GUIDE 7ABOUT PELOTONIA Founded in 2008, Pelotonia was established with the objective to fund life- saving cancer research. Focused on a community of passionate fundraisers and centered around a three-day experience of cycling, entertainment, and volunteerism, the Pelotonia community has raised more than $184 million. Thanks to its generous funding partners, Pelotonia can direct 100% of every donation to cancer research at The Ohio State University Comprehensive Cancer Center-James Cancer Hospital and Solove Research Institute. Pelotonia is an extraordinary experience for everyone who participates, but it’s so much more than just an event. The Pelotonia community is all about people coming together and making great things happen. It is about hope for those battling cancer and about making tangible progress toward eradicating this disease for future generations. Together, we are making meaningful impact. Last year, 8470 Riders from 38 states and 13 countries participated along with 3,072 Virtual Riders and 3,028 Volunteers. This community of participants and donors have funded 479 Student Fellowships, 87 Senior Scientists, 134 Idea Grants, and 3 Statewide Initiatives. Every project and investment is intended to save lives! For more information about the groundbreaking advances funded by Pelotonia, check out http://pelotonia.org/impact/ PART ICIPANT ROUTES & FUNDR A ISING COMMI TMENTS Single Day Rides 2-Day Rides with housing 2-Day Rides without housing PARTICIPATION COMMITMENT PARTICIPATION COMMITMENT PARTICIPATION COMMITMENT 25 $1,250 135 $2,500 25+35 $1,750 35 $1,500 155 $2,500 45+35 $2,000 45 $1,500 180 $2,500 55+35 $2,250 55 $1,750 200 $3,000 75+35 $2,500 75 $2,000 100+35 $2,500 100 $2,000 Other: High Roller — $5,000 Virtual Rider — $100 Volunteer — $0 COMPANY PELOTON SE T-UP GUIDE 8
2018 CORPORATE PELOTONS
Thanks to our 2018 Corporate Pelotons
who worked together to raise over
$27.4 Million!
Abbott Nutrition Capital Property Deloitte HER Realtors MAST Global Sequent
Solutions
Abercrombie and DesignGroup Hexion Inc. McGraw-Hill Simonton Windows
Fitch Capital University Education
DHL Supply Chain Hilti Smoot Construction
Accenture CapTech Consulting MKSK
Diamond Hill Capital HMB Squire Patton
AEP Cardinal Health Management Nationwide
Honda Marysville Boggs
Air Force One CASTO Dispatch Media Nationwide
Honda Motor State Auto
Group Children’s Hospital
Alliance Data Century 21 Company
Navigator Steiner + Associates
Excellence Realty Domino’s Pizza
American Eagle Huntington Bank
Management Summit Financial
Mortgage Certified Oil Donatos Pizza ICC (Information Partners Strategies, Inc.
Chemical Abstracts Drive Capital Control Company)
American Signature NBBJ
Service Technical Rubber
Furniture Dublin Wind Ice Miller
NFM Lending Company
Anderson Concrete/ Chute Gerdeman Symphony IGS Energy
Northwoods TEKsystems
Buckeye Ready-Mix Coldwell Banker Enterprise Holdings Integrated Services
King Thompson OCLC Peloton The Charles
archall Ernst & Young LLP for Behavioral
Colliers Health OhioLINK Penzone Family of
Arthur Krenzel Lett EXPRESS Salons
International in Ohio JLL/Big Red Orange Barrel
Insurance
Extra Step Rooster Media The Ohio State
Columbia Gas of
Ascena Retail Group Assurance
Ohio JPMorgan Chase OrthoNeuro University
AT&T Fahlgren Mortine & Co.
Columbus Aesthetic Owens Corning The Schumacher
Atrium Buying & Plastic Surgery First Merchants Justice Group
Corporation Bank Pearson
Columbus Blue Kappa Kappa Thompson Hine
Aver Inc. Jackets Franklin Porter Wright
Gamma
International PwC TS Tech Americas
AWH Columbus Brewing Kenyon College
Company Freshii Quantum Health Value City Funiture
BakerHostetler Kinetic Food Truck
Columbus Crew SC FST Logistics Raizlabs Victoria’s Secret
Bath & Body Works KPMG
Continental Office G&J Pepsi-Cola RevLocal Vorys
Battelle Kroger
Coughlin GBQ Partners Rockbridge Capital Washington Prime
Beecher Hill Automotive L Brands
Germain Root Insurance Group
Bellwether CoverMyMeds La Senza
Gilbane Building Ruscilli WBNS
Enterprise Lancaster Pollard
CrossChx Company Construction
BIG LOTS WD Partners
Lane Bryant
CRT Realtors GO: Fitness Safelite
Blackberry Farm White Castle
Lifestyle
Cutler Real Estate Grange Insurance Schneider Downs
BMW Financial Communities Whiting-Turner
Danis Building Hall Financial Schooley Caldwell
Services M/I Homes, Inc WireTap
Construction Advisors Associates
Bricker & Eckler Company M+A Architects Worthington
Hamilton Parker Schottenstein
Burgie MediaFusion Dawson Company Mac Tools Property Group Industries
Cannuka Dayton Freight Heartland Bank MAGNANNI ScottsMiracle-Gro zulily
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