EXHIBITOR INFORMATION - 2018 7 & 8 July 2018 Shed 10, Queens Wharf Auckland www.barbercraft.co.nz #barbercraftnz
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EXHIBITOR INFORMATION 2018 7 & 8 July 2018 Shed 10, Queens Wharf Auckland www.barbercraft.co.nz #barbercraftnz
BARBERCRAFT
THE ULTIMATE MEN’S STYLE AND GROOMING EVENT
BarberCraft celebrates this on-trend tradition by bringing together the legends of mens’ grooming and cutting-
edge brands, in a multi-day event of thrilling barber competitions and masculine style.
You have the chance to be part of the New Zealand barbering communities most significant event, giving you
access to Industry Professionals and the hard-to-reach on trend male audience.
CONNECT / MEET / REACH FEATURING
• Connect your brand with this growing industry and the • The Battle of the Barbers – the best from across
barbers and businesses that drive the sector NZ go head-to-head on stage
• Meet other business owners and mangers, and forge • The Expo – connecting barbers to brands from
long-lasting business relationships the world of men’s grooming
• Reach the on-trend male audience • Live demonstrations from recognised local and
international industry leaders.
THE EXPO
In the past six years, hundreds of new barbershops have opened in New Zealand, taking barbering from the fringes of the hair
and grooming world to becoming one of New Zealand’s fastest growing industries.
Launched in 2016, BarberCraft celebrates and encourages further development of the men’s grooming industry by bringing
together industry pros, apprentices and suppliers from across the country and connecting them directly with the discerning
public.
Don’t miss your chance to be part of the barbering community’s most significant event. BarberCraft 2018 will give you an
unparalleled access to this growing industry and showcase your brand to a stylish and previously hard-to-reach male audience.
EXPO SITE: KEY CONTACTS:
• Venue: Shed 10, 89 Quay St, Queens Wharf, Running into its third year, BarberCraft is an initiative of the Hair
Auckland Industry Training Organisation (HITO) and has been developed by
Verve – the Event Agency.
KEY TIMES:
• Expo: Saturday, 7 July 2018: 4.00 pm – 8.00 pm Partnership Development: Tereska Lepionka-Carroll
Sunday, 8 July 2018: 9.30 am – 5.00 pm Tereska@verve.co.nz
027 528 6379
• Pack in: Saturday, 7 July 2018: 12.00 pm – 3.30 pm
• Day 2 reset: Sunday, 8 July 2018: 8.30 am – 9.00 am Exhibition coordinator: Dayna Wohler
• Pack down: Sunday, 8 July 2018: 6.00 pm – 7.00 pm dayna@verve.co.nz
THE PROGRAMME
Saturday 7 July – Industry Day focus Sunday 8 July – Battle of the Barbers & public Expo
• 4pm – 10pm • 9:30am – 5pm
• Barbercraft is open to the public offering the latest
• With exclusive access to the Expo, special content and trends in men’s grooming and barbering, celebrating
demonstrations, this is an opportunity for active the modern NZ male. BarberCraft brings together
members of the Hair and Beauty industry to network anyone and everyone with an interest in men's
and be inspired in their profession. grooming, lifestyle and fashion.
• BarberCraft's "Battle of the Barbers" is the biggest
• Shop & Social hour – An unparalleled opportunity for
barbering competition in New Zealand. Seasoned
exhibitors to directly engage with one of the largest
professionals will battle to become known as NZ's
gathering of barbers and men’s haircare professionals
greatest barbers, while apprentices will be strutting
in NZ, offering discounted industry rates during
their stuff to show the industry their talents. Its slick,
BarberCraft’s ‘Power – hour’. faced past and showcases the resurgence of the craft.
• Forge connections that can generate brand affinity, • Leverage the opportunity to connect your brand to
increase quality consumer engagement and boost barbers and engage with the hard-to-reach, on trend
sales. male audience.EXHIBITOR OPTIONS
EXHIBITOR PACKAGE OPTIONS: EXHIBITOR BENEFITS :
• Exhibitors will be supplied with:
• Expo Booth $1,700 + gst • Dedicated exhibition booth at 3m x 2m.
• Black, velcro receptive panel walls on back and sides of booth
space.
• Expo Plus $6,200 + gst • 10 amp single phase power with a 4 way multi box
(Expo booth in high vis area + Partner status) • 2 x 150 watt spot lights
• 2 x exhibitor passes + 2 guest tickets to the event
• Discounted rate for additional tickets
• Expo Deluxe $ 9,500 + gst
• Listing on the BarberCraft website
(Double Expo booth in high vis area + Premium Partner status)
• 2 x blasts on BarberCraft Social Media, leading up to the event
Keep in mind:
• Custom Packages
• Exhibitor’s displays must fit within their allocated site.
Want something a little different to what’s on the menu?
We can whip up a special something just for you based on your • There are no fixing points on Shed 10’s walls - signage needs to be free
standing or incorporated into your booth build.
desired outcomes and budget.
• Exhibitors are responsible for branding and equipping their booth as
required.EXPOSURE
WHO WE ARE TALKING TO? BarberCraft is promoted to target audiences through a wide
range of media and communication channels:
BarberCraft carries a dual audience, an internal
audience of those already in or associated to the Follow the event: www.barbercraft.co.nz
barbering and men’s grooming industry, and an #barbercraftnz
external audience of the general public.
Social Media
• Facebook: www.facebook.com/barbercraftnz
Industry Target Audience: • Instagram: www.Instagram.com/barbercraftnz
• Prospective barbers • HITO: www.facebook.com/NZHITO
• Professional barbers
• Hairdressers
Electronic Direct Channels:
• BarberCraft e-news
Public Target Audiences:
• eForma (industry)
• The image conscious man
Print media – TBC
• The young urban male
• The W.A.G.s (Wives & Girlfriends) Media Partners – TBC
Online event listing - TBCSTAND OUT FROM THE CROWD Make an impact at BarberCraft this year and activate your brand. Brand activations are a fun way to engage with your audience and let them know in a memorable way who you are and why they should support your product or service. We can work with you to create your own identity at this years BarberCraft and be at the forefront of the Men’s grooming industry in New Zealand.
REGISTER YOUR EXPO BOOTH There is no event in New Zealand like BarberCraft. This highly anticipated, ‘must-attend’ event presents a fantastic opportunity to build brand awareness and get in front of your target audience this year. We encourage you to come on board early. Contact us today to secure your place within this premium men’s grooming event. Exhibitor registrations close 30 April, 2018. Partnership Development: Tereska Lepionka-Carroll Tereska@verve.co.nz + 64 27 528 6379 www.barbercraft.co.nz
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