HSMA Deutschland e.V Restarting 2021 - Corporate Travel Outlook - CONFIDENTIAL & RESTRICTED
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CONFIDENTIAL & RESTRICTED HSMA Deutschland e.V Restarting 2021 Corporate Travel Outlook Christiane Schmidt Amadeus IT Group 15 April 2021
CONFIDENTIAL & RESTRICTED
Amadeus in a few words: Our customers
480+ airlines 128 airport 129 ground +1.6M unique
operators handlers hotels
travel agencies,
online travel agencies,
tour operators and
corporations
worldwide
90+ rail 69 mobility 32 insurance 21 cruise
© Amadeus IT Group and its affiliates and subsidiaries
operators providers provider and
groups ferry
lines
2
CONFIDENTIAL & RESTRICTED
Hotel Distribution
Management & Marketing
Property Management System Distribution Channels
Business Intelligence Insight Central Reservation System (CRS)
Sales & Event Management Business Group Distribution
Service Optimization Intelligence Digital Media
Payment Processing GDS Optimization
Websites
Guest Management
CONFIDENTIAL & RESTRICTED
Amadeus & TravelClick: together this is a Hospitality operating
blueprint arranged to follow the guest journey
© Amadeus IT Group and its affiliates and subsidiaries
4
CONFIDENTIAL & RESTRICTED Christiane Schmidt Director of Sales 8 Years with Amadeus Hospitality / TravelClick Christiane started in the Hotel industry as an apprentice in Garmisch-Partenkirchen, then studied Hotel Management in Heidelberg and Florida and has worked in various roles within the industry for Starwood Hotels in Boston, New York City and Washington DC before moving to Berlin as Regional Director Sales & Marketing for Westin Hotels. In 2013 she took on the role as Director of Sales for Germany & Switzerland at TravelClick, now Amadeus Hospitality and used her hotel experience to support clients, advise them on relevant technology and consult on strategies.
CONFIDENTIAL & RESTRICTED Agenda (15 Minutes) 01 Market Insights Germany 02 The Future of Travel – Trend Developments 03 Takeaways for the Hospitality Industry
CONFIDENTIAL & RESTRICTED Agenda 01 Market Insights Germany and worldwide
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Q1 segmentation YoY | Worldwide
Q1 2021 Q1 2020 Q1 2019
3% 4% 4%
20% 18%
27%
26% 25%
30%
19% 20%
13% 9% 8%
8%
4% 3%
4% 19%
15% 21%
Discount Group Sold Negotiated Discount Group Sold Negotiated Discount Group Sold Negotiated
Other Qualified Retail Other Qualified Retail Other Qualified Retail
Wholesale Wholesale Wholesale
Amadeus’ Demand360® data as of April 12th
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Q1 segmentation YoY | Germany
1% Q1 2021 Q1 2020 Q1 2019
3% 3%
27% 22% 28% 27%
30%
30%
2%
4%
2% 13%
17% 8%
9% 20%
22% 4%
15%
15%
Discount Group Sold Negotiated Discount Group Sold Negotiated Discount Group Sold Negotiated
Other Qualified Retail Other Qualified Retail Other Qualified Retail
Wholesale Wholesale Wholesale
Amadeus’ Demand360® data as of April 12th
CONFIDENTIAL & RESTRICTED
2021 Monthly segmentation | Worldwide
Negotiated business is consistently growing in 2021
50%
Group Sold Unsold Block Discount Negotiated Qualified Retail Wholesale Other
45% 44%
40%
35%
35% 13% 33%
31%
30%
11% 8%
25% 9%
7%
20%
5% 4% 16%
15% 5% 13%
3% 11%
12%
10%
9%
1% 8% 9% 9%
10% 1%
8% 3% 6%
5% 4%
0%
Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
Amadeus’ Demand360® data as of April 12thCONFIDENTIAL & RESTRICTED
2021 Monthly segmentation | Germany
Among limitations, Corporate is also picking up in Germany
20% Group Sold Unsold Block Discount Negotiated Qualified Retail Wholesale Other
18%
16%
14%
14%
12%
10% 10% 10%
10%
9% 9% 9%
8% 8% 0% 8%
8% 7% 3%
1% 7%
3% 2%
6% 0%
2% 2% 2%
1%
4% 1%
1% 2%
3%
2% 2%
2%
0%
Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21
Amadeus’ Demand360® data as of April 12thCONFIDENTIAL & RESTRICTED Amadeus’ Demand360® data as of April 12th
CONFIDENTIAL & RESTRICTED Amadeus’ Demand360® data as of April 12th
CONFIDENTIAL & RESTRICTED Amadeus’ Demand360® data as of April 12th
CONFIDENTIAL & RESTRICTED Agenda 02 The Future of Travel – Trend Developments
CONFIDENTIAL & RESTRICTED
2020 – The Big Shift
A Year of significant global disruption in the travel industry
HOTELS
INTERNATIONAL
ARRIVALS
Change (%) 2020, by region *
Sources: Amadeus Demand360® data / * UNWTOCONFIDENTIAL & RESTRICTED
Recovery Trends
The industry is globally driven by the leisure segment
_ Leisure travelers are booking more accommodations than
S E G M E N TAT I O N _ business travelers
_ Leisure is primary travel reason for 64% of Europeans *
LEAD TIME _ The majority of bookings are made 0-7 days prior to travel
_ Globally, travelers are booking more on Direct than OTA channels, likely
CHANNEL MIX _ drive by leisure segment
_ 75% of Europeans with short-term travel plans will book online *
Sources: Amadeus Demand360® data and MIDT data , Amadeus DestinationX Traveler Survey/* European Travel Commission MONITORING SENTIMENT FOR
DOMESTIC AND INTRA EUROPEAN TRAVEL Wave 4 and 5 2021CONFIDENTIAL & RESTRICTED
Recovery Trends
Distribution switching to Direct and Mobile
_ Globally, travelers are booking more on Direct and OTA channels, likely
CHANNEL MIX _ driven by leisure segment
_ 75% of Europeans with short-term travel plans will book online *
German Online Travel Market German Supplier-Direct Online Bookings
(€B and % share) (€B and % share)
Sources: Phocuswright travel market report 2020-2024CONFIDENTIAL & RESTRICTED
Traveler planning sentiment is favorable
They are eager to explore the world as soon as
travel restrictions are lifted
WILLINGNESS
TO TRAV EL 54% _ of Europeans plan to travel in the next six months,
a 7% increase compared to November 2020
57% _ of travelers surveyed worldwide expect to be traveling
within 2 months of the pandemic being contained *
VA C C I N E
I M PA C T
81% _ believe that they will be more likely to travel once they
are vaccinated. *
Sources: European Travel Commission MONITORING SENTIMENT FOR DOMESTIC AND INTRA EUROPEAN TRAVEL 2/2021 / *IATACONFIDENTIAL & RESTRICTED
The evolving traveler journey
Go Local
INCREASED
SEARCH FOR _Shifting Destinations
LOCAL _Stay on top of local search trends by focusing on regional opportunities
EXPERIENCES
near me search trend
120
100
80
60
40
20
0
27.03.2016 27.03.2017 27.03.2018 27.03.2019 27.03.2020
Source: BAT Tourismusanalyze / google trends ‘near me’CONFIDENTIAL & RESTRICTED
The evolving traveler journey
Reviewing recent trends, hoteliers must prepare
for key shifts in the traveler's journey
CLEANLINESS _ Top factor influencing choice of
a hotel
_ Booking flexibility shifting from perk to
FLEXIBILITY
expectation
D I G I TA L N O M A D S _ Flexcation/Workcation – travellers untie
from traditional schedule constraints
_ The new traveler searching for hotels
delivering work-life balancing services – high
demand for serviced apartmentsCONFIDENTIAL & RESTRICTED
The evolving traveler journey
Reviewing recent trends, hoteliers must prepare
for key shifts in the traveler's journey
_ Acceleration of the contactless services
C O N TA C T L E S S _ By August 2020, 50% of Germans used
contactless payments *
_ 80% would download app allowing check-
in, check-out and get all hotel information**
_ 48 % more likely to go to hotel
restaurant with ordering via an app. **
P E R S O N A L I Z AT I O N _ Personalization at the core of loyalty
_ 79% of consumers say that they are
more loyal to brands with higher levels
of personalization ***
Source: * bitkom.org / ** HotelManagement.net survey / *** Formation Brand Loyalty 2020CONFIDENTIAL & RESTRICTED Agenda 03 Takeaways for the Hospitality Industry
CONFIDENTIAL & RESTRICTED
Domestic Market Flexibility
Capture increasing demand from guests within Promote relaxed cancellation fees, rate
driving distance who are traveling but do not guarantees, and rebooking policies. A
want to fly (or can’t fly). must to get guests to book.
Direct channels
Digitalization & Tech
Flexcation/Workation
Guests want to know more about the
Infrastructure Cater for a new traveler segment
destination and hygiene standards. Your tech ecosystem must allow you looking for hotels with work-friendly
Driving demand to your direct channels. to service your customers' private space and business amenities
. with in-destination pleasures.
expectations and the market trends.
Use IA powered systems to target
customers and the right time
with the right offer
and content. Personalized Experience
Leisure first
Know your guests and preferences.
Emphasize on the leisure market Drive targeted communications to
ready to travel. them based on what you know.
No one is expecting business travel to ADR
begin recovering until late this year. Don’t sacrifice your ADR.
Include/offer expected ancillary services in the packageCONFIDENTIAL & RESTRICTED
Thank You
SHAPING THE FUTURE
O F T R AV E LCONFIDENTIAL & RESTRICTED
Amadeus in a few words
In world’s top 10 19,000+ 5.5 bn revenues Euro Stoxx 50
_ We are the leading technology Software companies employees made up in 2019 Entry in 2018
company dedicated to the global Forbes 2019 global of 150 nationalities Recognition as
travel industry rankings one of the largest/
best performing
_ We are present in 190+ countries public companies
and employ more than 19,000 in Europe
people worldwide
_ Our solutions enrich travel for
billions of people every year
© Amadeus IT Group and its affiliates and subsidiaries
_ We work together with our
customers, partners and other 8th consecutive year
players in the industry to included in the DJSI
improve business performance Recognized as world leader in the
and shape the future of travel Software & Services industry sector
in the Dow Jones Sustainability
Index in 2019
33CONFIDENTIAL & RESTRICTED
Strategic
A history of shaping the future of travel TravelClick
acquisition; Philippine Airlines
Partnership
Microsoft
with
Euro Stoxx 50 migration; to drive future
NewMarket inclusion; ICM acquisition; innovation in
2016 Red Hat travel
Acquisition; Southwest dual IATA NDC Air Canada roll-
Cloud Innovator
Contract Airlines certification as out
of the Year;
with Ryanair completes an aggregator 2021
Acquisition
Amadeus Strategic transition to and IT provider 2019
1 million of Navitaire
Amadeus diversifies into IT technology to serve a wider Amadeus Altéa
bookings Partnership solutions partnership with group of airlines 2018
becomes made in with BA
world leader for airports, IHG
a single and Qantas 2017
in number hospitality
day to launch and rail 2016
of travel for the Amadeus
2014
agency first time Altéa – our core
locations Airline IT offering 2010
First
booking 1998
is made 1995 2000
through
© Amadeus IT Group and its affiliates and subsidiaries
Amadeus
Amadeus'
is founded
systems
by Air France,
Iberia,
Lufthansa 1992
and SAS
1987
34CONFIDENTIAL & RESTRICTED
Our commitment to innovation & Our robust global operations
€7.5 50+ 20 average net
billion technology bookings per second
invested in R&D sites
since 2004 across the
world, from
Bengaluru to
Boston to Nice
© Amadeus IT Group and its affiliates and subsidiaries
On-going research:
_ Cloud-based architecture
_ Security Scalable technology World’s largest data
_ Massive data built on open systems and a processing center
_ Real-time analytics service-oriented dedicated to the travel
_ Mobile architecture industry 35CONFIDENTIAL & RESTRICTED
Hotel Chain Corporate Update
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