International Media Trips 2021 - Schweiz Medienreisen
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MySwitzerland.com
International
Media Trips 2021.
Pilatus, Lucerne-Lake Lucerne Region, © Michael Sidofsky
Switzerland is welcoming you back.
We are pleased to introduce Switzerland
Tourism’s selection of international media trips
for 2021. Seven delightful programs offer
a diverse mix of breathtaking panoramic train
journeys, luxury escapades, women-powered
adventures, colorful autumn experiences,
and much more.
All programs are conducted in English and the
number of participants is limited to a maximum
of 10 journalists. Markets that work on the
corresponding segments are given priority, and
registrations are made on a “first-come, first-
served” basis.
Val d’Anniviers, Grimentz
We look forward to welcoming your journalists!
Market Services Team
Switzerland Tourism
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The Grand Tour of Switzerland is a suggested route that makes use of the existing
Swiss road network. Visitors follow the route at their own risk. Switzerland Tourism
and the Grand Tour of Switzerland association accept no liability for construction works, The Grand Tour is signposted
diversions, signage relating to special events or safety provisions along the route. in a clockwise direction.
International Media Trips 2021. 2
1. Top attractions of the Grand Train Tour of Switzerland.
The Grand Train Tour of Switzerland merges all pano- Where Interlaken/
ramic lines into one breathtaking route. Year-round, Jungfraujoch,
this train ride of 1,280 kilometres leads from the most Montreux,
Zermatt, Chur
charming Swiss cities to Alpine hotspots. World-famous
mountains as well as numerous top sights and land-
When 15–20 May, 2021
marks are waiting to be explored on this Top Attractions
Tour. Of course, the journey itself holds plenty of charm Highlights ■ Diversity of Switzerland’s most
spectacular panoramic trains
as well: enjoy unobstructed views of imposing glaciers, combined in one route
turquoise lakes and peacefully grazing cattle. ■ Jungfraujoch – Top of Europe,
including visit of the new V-Bahn
terminal in Grindelwald
■ Excursions to Zermatt and Gornergrat
Segment Attractions Tourer
2. My first 4,000-metre peak: a women-only mountaineering experience.
This five-day-long introduction into mountaineering Where Andermatt,
is a perfect chance for sporty, female journalists Zermatt
who want to get out of their comfort zone and conquer
their first 4,000-metre peak – the Breithorn. Female
mountain guide and experienced climber Caro North
When 1–5 June 2021
will provide a safe and competent introduction to
mountain climbing. Highlights ■ Introduction into mountaineering with
Mammut Pro Team athlete Caro North
■ First climbing experience at the Via
Ferrata Diavolo in Andermatt
■ Climb your first 4,000-metre peak
Breithorn – a once-in-a-lifetime
experience
■ Train ride on the famous Glacier
Express from Andermatt to Zermatt
Segment Outdoor Enthusiast (female travellers)
International Media Trips 2021. 3
3. Grand Tour Deluxe: experience the most luxurious road trip
in the Alps.
A truly extraordinary experience: The Grand Tour Deluxe Where Along the Grand Tour of Switzerland
combines fantastic touristic highlights along the Grand When Four different tour dates between end
Tour of Switzerland with a selection of exclusive Swiss of June and beginning of July 2021
Deluxe Hotels. Choose one out of four deluxe themed Highlights ■ Discover the Grand Tour of Switzerland
highlights on a road trip
routes:
■ Celebrate the excellence of the Swiss
hospitality in refined Swiss Deluxe Hotels
1 Art Museums and Boutique Cities: Segment Luxury Traveller, Attractions Tourer
Zurich, Lucerne, Lugano
2 Alpine Mountain Passes:
Zurich, Andermatt, Zermatt, Crans-Montana 1 2
3 UNESCO World Heritage Sites: 3 4
Zurich, Bad Ragaz, Arosa, St. Moritz, Ascona
4 Wellness, Spas & Water: 1 4
4 3
Zurich, Neuchâtel, Vevey, Interlaken,
Vitznau 3
4
Grand Tour of Switzerland 2
4 3
2
3
2 1
International Media Trips 2021. 4
4. Swiss urban swimming.
Switzerland is known for its beautiful nature. Not only Where Bern,
in the Alps, but also in the cities you can find green Locarno/
places, lakes, rivers and mountain views everywhere. Ascona
On this media trip, we visit the Mediterranean cities of
Locarno and Ascona in the south of Switzerland. The
When 09–13 August, 2021
second destination is the Swiss capital Bern, which is
the gateway to the mountains. Both cities are famous Highlights ■ Swim through the capital city of Switzer-
land with a view of the parliament
for urban swimming and have a special ambiance. building. The crystal-clear Aare river
is the perfect place to cool off and
recharge in the middle of the city
■ Visit the beautiful Maggia Valley just a
few kilometres from Locarno. Especially
the picturesque waterfall at Foroglio is
a must-see
■ Experience the Mediterranean feeling
under the palm trees in the south of
Switzerland and the relaxed lifestyle
of the capital while floating down
the Aare river
Segment City Breaker
5. Swiss Historic Hotels: strong women – yesterday and today.
The journey leads to historical hotels, all of which Where Bern Region,
have one thing in common: the role of strong women – Montreux,
yesterday and today. Further stories are told about Jura, Valais
women who have left their mark along the route and
in the regions visited. The trip takes place in the most
When 30 August–3 September 2021
diverse regions of Switzerland, from the small town
Highlights Get introduced to the remarkable
of the Swiss Plateau to the scenic Lavaux area on
■
female role in the history of Swiss hotels
Lake Geneva and the valleys of the Valais. ■ Visit hidden gems and small towns in
various regions of Switzerland
■ Stay in historical hotels
Segments Culture Traveller
International Media Trips 2021. 5
6. Mountain day trips: cities and peaks with the Swiss Travel Pass.
A visit to Switzerland without a mountain excursion? Where Lucerne, Rigi,
Unthinkable! A network of more than 1,000 cableways, Lausanne
cogwheel railways and funiculars renders most of the
summits, glaciers and natural paradises across Switzer-
land easily accessible to a wide public. The highlight When 1st half September 2021
of the tour: Europe’s oldest mountain railway, the Rigi
Highlights ■ Visit the beautifully situated cities of
Railways, celebrates its 150th anniversary this year. Lausanne and Lucerne
Be part of it and join the festivity! ■ Various mountain excursions
■ Celebrate 150 years of the Rigi Rail-
ways and learn more about their history
as trendsetter in the alpine tourism
■ Combine the two regions by travelling
aboard the MOB Golden Pass
Segments Nature Lover, Culture Traveller
7. Swiss golden autumn.
No other time of year has so much to offer and Where Graubünden,
makes it quite as easy to enjoy life with all our Ticino
senses. Hiking through yellow shining larch and
colorful chestnut forests, visiting famous Swiss
vineyards and tasting delicious wine are certainly
When 1st half October 2021
on this program. And, of course, typical Swiss
Highlights Enjoy golden larches in the famous
autumn dishes as well as beautiful views from
■
Engadin and beautiful chestnut trees
high above. in Ticino
■ Hike through the colorful Swiss
National Park
■ Taste celebrated Swiss wines and
eat delicious Swiss autumn dishes
Segments Nature Lover, Outdoor Enthusiast
International Media Trips 2021. 6
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