Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today

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Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
march/april2019
                     THE MAGAZINE FOR TOYOTA DEALERSHIPS

Introducing the 2020 Corolla Hybrid
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
march/april2019
2        Special Delivery
         When six-year-old Holden Monson decided he
                                                                      7     Together We Win
                                                                            When Samuel Mireles was diagnosed with cancer,
         wanted a Toyota birthday party, Steve Landers                      he knew he faced an uphill battle. He didn’t know
         Toyota of Northwest Arkansas delivered. But the                    his Toyota family would be there to support him
         best surprise arrived months later: a new 2019                     every step of the way.
         RAV4 for Holden’s mother.

                                                                     9      Making Wishes Come True
3        Dealer Doings
         Toyota of Lompoc employees help feed the
                                                                            A boy battling terminal lung disease and cancer
                                                                            needed a buddy. He found one in Right Toyota’s
         homeless; Valley Toyota Dealers Association                        Marketing Director.
         partners with a Phoenix nonprofit to help
         underserved people in the community;
         Heyward Allen Toyota shares a local athlete’s
                                                                    11      New Car Alert: 2020 Corolla
                                                                            Hybrid & Prius AWD-e (pictured above)
         inspiring mobility message and Serra Toyota of                     Ready for a hybrid Corolla? How about an all-
         Birmingham employees make a big donation to                        wheel drive Prius?
         their local Boys & Girls Club chapter.

E D I T O R I A L        S T A F F                toyotatoday.com
                                                  Published six times per year for Toyota dealers and dealership personnel
Sr. Manager       Scott DeYager
                                                  by the Corporate Communications Division of Toyota Motor North America.
Manager           Lisa Yamada                     Copyright ©2019 by Toyota Motor North America. Contents may be reprinted
                                                  with permission. All rights reserved.
Editor            Kristen Orsborn                 Address magazine inquiries to:
                                                  Kristen Orsborn
Writers           Dan Miller                      TEL: 469.344.8427 EMAIL: toyota_today@toyota.com
                  Dan Nied                        For customer inquiries, please contact
                                                  the Toyota Customer Experience Center:
Design            AkinsParker
                                                  TEL: 800.331.4331

                                                  For product and company information:
                                                  WEB: toyota.com TEL: 800.GO.TOYOTA
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
SPECIAL DELIVERY
After celebrating their son’s sixth
birthday at a Toyota dealership,
parents receive the ultimate gift
by   Kristen Orsborn

A few months back, we told you the story of
Toyota superfan Holden Monson.
     The little boy was about to turn six and faced an
existential question: How did he want to celebrate?
     Turns out, he wanted to party at a Toyota
dealership. Seriously.
     Steve Landers Toyota of Northwest Arkansas
made it happen. Employees kept the showroom open
on a Sunday for the party, letting kids climb in the
back of a Tacoma and play games like “pin the tire
on the Toyota.”                                           HAPPY BIRTHDAY, INDEED
     Toyota’s marketing team sent boxes of swag —         The Monson family (from left, Tierney, Ashley, Holden and
                                                          Travis) pose in front of their brand-new 2019 RAV4 at
shirts, stickers and hats.                                Steve Landers Toyota of Northwest Arkansas.
     But the best gift arrived just last week: a brand-
new RAV4 for the Monson family.
     Monson’s mother loves the RAV4. She drove
one for years, but traded it in so her husband could
buy a new Tacoma for work. When Ed Laukes,
group vice president of Toyota Division marketing,
heard the story, he decided to give the Monsons a
birthday gift they’d never forget: a 2019 RAV4.
     “This wasn’t just about the birthday party,”
Laukes said. “This is about a family’s trust. This is
about the fact that we make great cars and trucks,
and families trust us. They know we’re going to
provide them with something high quality, reliable
and safe.”
     The family received the vehicle alongside family,
friends, Toyota executives and dealership employees.
     “When they told Travis we were getting it,
I thought he was joking,” says Ashley Monson,
Holden’s mother. “I’ve been in shock ever since then.”
     Holden turns seven soon. How will the family
top the Toyota birthday experience?
     “No idea,” Travis Monson says. “This party was
                                                          TOYOTA DRIVER-IN-TRAINING
unforgettable, and we’ll always be grateful to Toyota
                                                          Holden can’t quite reach the pedals yet, but he loves
for what they’ve done. We are customers for life.”        his family’s new 2019 RAV4. Holden celebrated his sixth
                                                          birthday at Steve Landers Toyota of Northwest Arkansas,
                                                          where he spends weekends with his father, Travis,
march/april2019                                           exploring Toyota vehicles.
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
DEALER DOINGS:

Toyota of Lompoc
Salesperson’s Initiative Leads to Ongoing Relationship with Local
Homeless Shelter
by   Dan Miller

Sometimes, being a force for good in your local
community can be as simple as paying attention.
Maria Sanguino can certainly attest to that.
      The salesperson at Toyota of Lompoc was driving
to the central California dealership about a year ago
when she noticed several homeless people, then
wondered if there was something her colleagues
could do to help.
      “She talked to me and that’s when we learned
about the Bridge House Emergency Shelter here in
town,” says General Manager Nathan Zarate. “We
went there and talked with their people. That’s how
it started.”

     “When you operate in a small
      town like this, giving back is
      so important,” says Zarate.
      Out of that meeting, Toyota of Lompoc made a
commitment to prepare bagged lunches and deliver
them to the shelter. Three times over the past year,
the dealership has purchased the ingredients and
employees have volunteered their time to prepare
more than 100 meals comprised of sandwiches,
chips, carrots, fruit, a granola bar and a juice box.
      This outreach typifies Toyota of Lompoc’s
straightforward engagement with the community
in which it does business. Here’s another: Over the
past two Thanksgivings, the dealership has donated
hundreds of turkeys to the Lompoc Food Pantry for
people in need. That tradition began when Zarate        CATALYSTS OF CARE
read in the local newspaper that the pantry had just    Sales consultants Maria Sanguino and
19 turkeys in its freezer less than a week before       Joaquin Contreras set the wheels in motion
                                                        that led Toyota of Lompoc to prepare and
Thanksgiving in 2017.                                   deliver bagged lunches to the local Bridge
      “When you operate in a small town like this,      House Emergency Shelter.
giving back is so important,” says Zarate. “If we see
a need, we don’t hesitate to raise our hands. And
people are so grateful. That’s what this organization
is all about. It really doesn’t have to be any more
complicated than that.”

3                                                                                              toyotatoday
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
DEALER DOINGS:

Valley Toyota Dealers Association
Phoenix Group Donates Three Vehicles to Nonprofit That Helps Homeless
by   Kerry Curry

                                                                                         ELAINE’S WHEELS
                                                                                         Valley Toyota
                                                                                         Dealers Association
                                                                                         donated two vans
                                                                                         and a Prius to the
                                                                                         nonprofit, Elaine,
                                                                                         which provides
                                                                                         health services
                                                                                         transportation to
                                                                                         homeless people.

Brian McCafferty met Vivienne Gellert, founder of        to the nonprofit. Later, a Prius was also added.
the nonprofit Elaine, last year through homeless              The Valley TDA represents 10 dealers in the
advocate Mike McQuaid.                                   Greater Phoenix area: AutoNation Toyota Tempe,
      McCafferty, dealer principal of Avondale Toyota,   Avondale, Bell Road, Big Two, Camelback, Earnhardt,
was impressed by Gellert’s plans for a nonprofit         Larry H. Miller, Right, Riverview and Toyota of Surprise.
focusing on health navigation and transportation              Gellert said she became aware of the need for
for Phoenix’s homeless population. The nonprofit is      healthcare navigation and transportation serving
named in memory of Elaine Herzberg, a homeless           those experiencing homelessness while working in
woman killed after being struck by a vehicle in Tempe,   an inner-city hospital emergency room as a pre-med
Arizona, last year.                                      student. She graduated in 2017 with a bachelor’s in
      “Vivienne had a solution for improving the         pre-medicine from Arizona State University.
continuity of healthcare for individuals experiencing         Elaine launched on Feb. 4, with seed funding
homelessness,” McCafferty said. “She is a delightful     from the Herzberg family. In its first 2.5 weeks, the
young woman who is articulate and motivated.”            nonprofit has made 32 transports involving 14 patients,
      McCafferty said Gellert’s age — she’s just 23 —    including six hospital pickups and six prescription
didn’t surprise him.                                     pickups. Elaine also arranged five shelter beds for
      “What I love about young people is that a lot of   their clients and met with clients to help schedule 18
time young people see the problem more clearly and       follow-up healthcare appointments.
without judgment,” he said. “In youth, there’s that           “I’m so appreciative of these vehicles,” Gellert
authenticity and compassion that gets eroded by          said. “It makes this whole vision possible. The first
people in their working prime.”                          client who got a ride looked at the driver and said,
      Within about 30 minutes of meeting Gellert,        ‘I really feel like a rock star.’ It was so cool.”
McCafferty said he knew he wanted Valley Toyota               To learn more about Elaine, check out
Dealers Association to donate two new vans               elaineaz.org

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Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
DEALER DOINGS:

Heyward Allen Toyota
Gold Medal-Winning Paralympian Coaches Dealership Associates on Change
and Challenges
by   Kristen Orsborn

Heyward Allen Toyota General Manager Chuck Easters                 Easters knew Wallace’s story of transformation
was looking for a way to inspire his dealer associates.        and change could be motivational for his associates.
      He found it sitting right in front of him — at church.       “Jarryd has seen so much change in his life,”
      “I was sitting there with my wife,” Easters said.        Easters said. “It would be easy to let the circumstances
“And directly in front of me is a young man and his            of change affect him negatively. However, Jarryd
wife, and they’re both wearing Team Toyota jackets.            decided to embrace change, adapt to it and he’s

And I thought, ‘I need to meet them.’”                         experienced tremendous personal growth. Change is
                                                               inevitable, but personal growth is optional. Sometimes
      Easters introduced himself, and learned the
                                                               we all need to be reminded of that.”
young man was Jarryd Wallace, a Toyota-sponsored
                                                                   Last winter, Easters invited Wallace to the
Team USA Paralympian.
                                                               dealership to coach his employees on transformative
      Wallace was a high school state champion in
                                                               change, and how to successfully navigate it in business.
track and field. In 2010, while he was a junior at
                                                                   “We practice kaizen in our dealership,” Easters
the University of Georgia, Wallace started feeling
                                                               said. “Change is at the core of what we do, and
pain in his right shin. Doctors diagnosed him with
                                                               it’s critical that our sales staff and finance team
Compartment Syndrome. After surgery complications,             recognize that kaizen culture and power of change.
Wallace made the difficult decision to have his right          Hearing Jarryd talk about how he embraced change
leg amputated below the knee.                                  to get back in the game — that had a huge impact
      Wallace was determined to return to running, and         on our employees. I think they came away with a
just 12 weeks after his amputation, he was fitted with         better understanding of how to adjust and come out
a running blade prosthetic. He went on to compete in           on top.”
two Paralympic games.

                                                                    GOLD MEDAL ADVICE
                                                                    Team Toyota Paralympian Jarryd Wallace visited
                                                                    Heyward Allen Toyota employees last year. He
                                                                    shared his inspirational story of transformative
                                                                    change — from state track and field champion
                                                                    to gold medal-winning Paralympian.

5                                                                                                              toyotatoday
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
DEALER DOINGS:

Serra Toyota
Birmingham Dealership Pledges $50,000 to Boys & Girls Clubs,
and a Whole Lot More
by   Dan Miller

        ALL IN
        Serra Toyota employees, including Owner Steve Serra (center), present one of five $10,000 checks to Boys &
        Girls Clubs of Central Alabama President and CEO Leisa Smith (to Serra’s right). The Birmingham dealership has
        pledged $50,000 to the organization over five years.

Big checks, both in terms of their physical size and              recently, Serra Toyota employees have volunteered at
the amount they’re worth, have a way of attracting                charity golf tournaments sponsored by the organization,
attention. And that was certainly the case recently               assisted with its homework helpline and served as
when Serra Toyota pledged to donate $50,000                       judges for its Youth of the Year award program.
over five years to the Boys & Girls Clubs of Central                   But that’s not all. The dealership has also had a
Alabama — a sizable sum that will double to                       philanthropic impact on such organizations as Ronald
$100,000 thanks to the Toyota Dealer Match Program.               McDonald House Charities, Alabama’s Make-A-Wish
      But, truth be told, the Birmingham dealership’s             Foundation and the local high schools’ new vehicle
support of kids in need goes well beyond money.                   giveaway to lucky students with perfect attendance.
      “We’ve been committed to helping our                             Clearly, there’s a lot more to Serra Toyota’s
surrounding community for more than 30 years,” says               outreach than just a flashy big check.
owner Steve Serra. “That’s included working closely                    “We’re honored to have the opportunity to help
with the Boys & Girls Clubs of Central Alabama on                 our neighbors,” says Serra. “Groups that provide a
several projects and campaigns.”                                  safe place for kids and work to ensure they have a
      For example, back in the 1990s, Serra co-chaired            brighter future are near and dear to our hearts. Rest
an effort that raised $3.5 million to build the John              assured, we’ll continue to look for ways to do our
Williamson Boys & Girls Club in Birmingham. More                  small part.”

march/april2019                                                                                                            6
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
IN IT TOGETHER
                                                                     When Samuel Mireles (left) was diagnosed with
                                                                     leukemia, he worried he would lose his job. But
                                                                     colleagues like Executive Director Norma Floyd
                                                                     supported Mireles through his recovery and welcomed
                                                                     him back to work.

Together
We Win
Out of nowhere, Sammy Mireles was diagnosed with leukemia. But the Toyota of Del Rio
general sales manager soon discovered he was far from alone in the fight for his life.
by   Dan Miller

L ast August, Sammy Mireles’ hairstylist noticed           Within three days, Mireles’ organs started to
two unusual bumps on the back of his head. Little     bounce back. But his long-term survival depended
did he know then the life-threatening — yet           on a stem cell transplant from a donor who was a
ultimately life-affirming — events that were to       perfect match. At first, it looked like his brother
follow at Toyota of Del Rio.
                                                      Sergio, who was living in Thailand, would fit the
     “The day after that haircut, I went to see the
                                                      bill. So he dropped everything, jumped on a plane
doctor,” says Mireles, Toyota of Del Rio’s general
sales manager. “He sent me to the hospital in San     and raced to the hospital. But it turned out Sergio
Antonio. My white blood cell count was very low.      wasn’t a suitable match.
My kidneys and liver were failing. I had leukemia.         Fortunately, Mireles’ son — just 15 at the time —
A day after that, I started chemotherapy.”            was.

7                                                                                                toyotatoday
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
“Every day after the transplant was a struggle,”   brought along blueprints of Toyota of Del Rio’s new
says Mireles. “The fact that I had a man like Nick      dealership that was under construction during that
Khoury on my side is a huge reason why I am still       time, showing Mireles where his office would be “to
here today. I truly believe that.”                      get him thinking about the future.”
     Khoury is the owner of Toyota of Del Rio. But           Meanwhile, family members set up a Facebook
for Mireles, he’s far more than that.                   page under the banner of “Team Sam vs Leukemia.”
     “I met Mr. Khoury when I was selling furniture     The pair uploaded videos that chronicled his progress,
at a store in town,” he says. “I told him I wanted to   then promoted the site via Twitter, Instagram and
sell cars. Eventually, he gave me a chance and helped   Snapchat with #togetherwewin. Much to their
keep me on the right path.”                             surprise, the social media postings attracted an
     Khoury admits that, over that 10-year
                                                        enthusiastic following among people in the local
apprenticeship, he has pushed Mireles hard. That
                                                        community as well as those from around the world.
tough-love approach didn’t change when his protégé
                                                             The dealership also joined in, adding the hashtag
went down for the count.
                                                        to its license plate holders and delivery vehicle wraps.
     “I remember making that first call to him and
                                                             Through it all, a grateful Mireles — now back on
thinking that if he was feeling sorry for himself,
                                                        the job — remained on the payroll and covered by
then I was going to have to snap him out of it,” says
Khoury. “I told Sammy, ‘If you’re going to talk like    the dealership’s healthcare plan, even though he was
this, I’m going to hang up the phone.’ I think that’s   completely out of commission for nine months.
when he realized there was a fight to be fought.”            “Customers would say to us, ‘Thank you for
     Mireles soon discovered he was far from            standing behind Sammy,’ says Khoury. “But we didn’t
alone in this battle. Several dealership colleagues     do it for accolades. We did it because it was the right
routinely made the 2.5-hour drive to the hospital       thing to do, for him and his family.”
in San Antonio to visit with him. Khoury also                “Quite literally, I am here today because of what
came by, taking care of Mireles’ two younger            that man did for me,” says Mireles of his mentor. “I
children so Mireles and his wife Renee could            can’t tell you how happy I am to be able to tell this
focus on his treatment. At other times, Khoury          story.”

                                                              CIRCLES OF SUPPORT
                                                              To the left, Sam Mireles is surrounded (left to right) by his son
                                                              Savian, wife Renee, daughter Aleksa and son Sergio. Above,
                                                              the Mireles family is joined on a high school football field in
                                                              Laredo, Texas, by members of the school’s cheer and dance
                                                              team. Though Sergio played in the game, that didn’t stop the
                                                              opposing school’s students from rallying around Mireles.

march/april2019                                                                                                        8
Introducing the 2020 Corolla Hybrid - THE MAGAZINE FOR TOYOTA DEALERSHIPS march/april2019 - Toyota Today
FOREVER FRIENDS
Jane D’Amelio is Davies’ “wish buddy.” She’s worked with her         A special friendship inspires a community
colleagues at Right Toyota to help make all of Davies’ dreams come
true. They’ve gone to movies, baseball games and now, NASCAR.        by   Jenny Lyon

                                                                     Spend a few minutes with Jane D’Amelio, and
                                                                     you’ll understand.
                                                                           She doesn’t just talk about giving back, she
                                                                     lives it. Her passion for service started in a Brighton,
                                                                     Massachusetts, housing project.
                                                                           “I was one of 10 kids, we didn’t have anything,”
                                                                     D’Amelio says. “I never even had my own bed.”
                                                                           Now, she is the marketing director at Right
                                                                     Toyota in Scottsdale, Arizona. Her team raises
                                                                     $10,000 a month for charity, all of it collected from
                                                                     the community they serve.
                                                                           “Sometimes I get overwhelmed, thinking about
                                                                     it,” says D’Amelio. “How did a little girl, who didn’t
                                                                     have the best upbringing make this happen?”

                                                                     A Simple Wish
                                                                          Lately, one of the brightest spots in D’Amelio’s
                                                                     life has been a little boy named Brendan.
                                                                          Brendan has been battling illness since he was
                                                                     just a few weeks old.
                                                                          He survived a heart transplant at 18 months,
                                                                     and now, at age 8, lives with terminal lung disease
                                                                     and cancer.

                                                                                                                 toyotatoday
Brendan and his two brothers are being raised        The Care That Counts
 by a single mom.                                              It’s hard for most of us to imagine going to the
      “These boys are very smart,” D’Amelio says. “But     doctor three times a week — or checking into the
 they haven’t spent a lot of time being basic children.”   hospital and not knowing when we’ll get out.
      D’Amelio met Brendan and his brothers                    For Brendan, it’s just life.
 through a program that helps families through                 Palliative care keeps him comfortable by
 the harsh reality of childhood cancer.                    managing his pain. It also involves the kind of
      She volunteered to be their “Wish Buddy,” and        psychological and spiritual support he’s found in
 that’s where the magic starts.                            D’Amelio.
      “I spend time with Brendan and his siblings              Right Toyota and the community of Scottsdale
 working on their wish list,” D’Amelio says. “It gets      have embraced “Team Brendan.”
 longer every week!”                                           It looks like 2019 will include go-kart racing,
      The crew has been to the movies, to dinners and      guitar lessons and tickets to WWE.
 baseball games, but recently, a simple request proved         “Lead by example is the complete opposite of the
 difficult.                                                way I was raised,” D’Amelio says. “I’ve learned it’s not
      D’Amelio couldn’t find a race track willing          about writing a check. You can give something. You
 to let Brendan get behind the wheel of a go-kart.         can give yourself and your time.”
 Then, she got an even better idea.
      “Brendan has a passion for three things:
 motorcycles, trucks and fast cars,” D’Amelio says.
“It took a few weeks of planning, but we were able                                                  A BOY AND HIS HERO
 to get Brendan to a NASCAR race.”                                                                  Brendan Davies
                                                                                                    poses with Toyota
                                                                                                    Motorsports driver
Making Magic                                                                                        Todd Gilliland at ISM
     This was Brendan’s biggest wish yet.                                                           Raceway in Phoenix,
                                                                                                    Arizona. Gilliland
     First up: a police escort to ISM Raceway in                                                    drives the No. 4 Toyota
Phoenix.                                                                                            Tundra for Kyle Busch
                                                                                                    Motorsports.
     “The boys thought they were going straight to
the NASCAR race, but we pulled up and there were a
dozen motorcycle officers,” D’Amelio says. “Brendan
got to sit on a motorcycle, beep every horn and blow
every whistle.”
     And it didn’t stop there.
     A convoy of 75 lifted Toyota Tundras from a
local Tundra club also joined the escort.
     Each one had an American flag flying off                    WATCH THEM GO

the back.                                                        Davies, who’s battling
                                                                 terminal lung disease
     “Did I mention they shut down the freeway                   and cancer, watches
to transport the boys? Because, that happened!”                  NASCAR at ISM
                                                                 Raceway in Phoenix,
D’Amelio says.
                                                                 Arizona. When D’Amelio,
     The group arrived to a VIP welcome, then it                 marketing director at
was off to the Toyota Suite for all the hot and spicy            Right Toyota, learned
                                                                 about the local boy’s
food they could eat (Brendan’s favorite).                        wish to see a NASCAR
     For D’Amelio, this was about more than a race.              race, she worked
                                                                 with Toyota to make it
It was about living in the moment and making                     happen.
memories that last.
     “I don’t want all the boys’ memories to be
trapped in the hospital,” D’Amelio says.

march/april2019                                                                                                  10
New Car Alert:
2020 Corolla Hybrid
For the first time in its more than half-century history, the Corolla will be offered as
a hybrid in the United States
by   Dan Miller

The rollout of the all-new 2020 Corolla was already a    •   This conversion was a natural. The 2020 Corolla’s
compelling product story. But at the Los Angeles Auto        Toyota New Global Architecture platform was
Show last year, Toyota added an electrifying epilogue:       designed from the start to accommodate a
the unveiling of the first-ever Corolla Hybrid.              gas/electric drivetrain and battery. Its Hyper-
                                                             Prime Nickel battery pack is smaller and lighter
                                                             than the one used in the previous iteration of
Where does it fit in our lineup?                             Toyota’s hybrid powertrain so it fits comfortably
    By adapting the Toyota Hybrid Synergy Drive              under the rear seat rather than compromising
that powers the fourth-generation Prius, Corolla             trunk space. The new location also lowers the
Hybrid becomes the most fuel-efficient version of the        vehicle’s center of gravity, a boon to agility.
venerable sedan that debuted more than 50 years ago.     •   Its acceleration just might take you by surprise,
                                                             especially when in SPORT drive mode.
How does it drive?                                       •   Contributing to this sedan’s sporty feel is
                                                             Sequential Shiftmatic, with manual transmission-
   Efficient, as expected. But also spirited.
                                                             like shifts that can be controlled with steering
Here’s why:
                                                             wheel paddles.
• First, the fuel frugal part: Corolla Hybrid is         •   Stopping power is also in ample supply, thanks to
   projected to achieve EPA estimate of 50 mpg               regenerative braking operating in concert with a
   in combined city and highway driving.                     conventional hydraulic braking system.

11                                                                                                 toyotatoday
BORN TO RUN … AND RUN
                                                           Corolla Hybrid is projected to achieve an EPA estimated
                                                           50 mpg in combined city and highway driving.

But, how does it look?                                     Tell me something I don’t know.
     These first photos are just a start. A bunch more         The latest iteration of Toyota’s hybrid
will be available closer to launch. But, for now, here’s   powertrain isn’t just about fuel economy. Case
a few details to keep you going:                           in point: When starting from a standing stop, its
• On the outside, note the special 15-inch                 electric motor provides a subtle power boost. That
     aluminum alloy wheels with low-rolling                reduces the strain on the gas engine, kicking the
     resistance tires.                                     Corolla’s lateral acceleration up a notch.
• On the inside, Corolla Hybrid gets a full array
     of standard multimedia offerings, including
     Entune 3.0 Audio with Wi-Fi Connect, Amazon
     Alexa® and Apple CarPlay® compatibility.

Who’s going to buy them?
     People who value electrifying design as well
as electrified power that delivers exceptional fuel
efficiency.

When does it go on sale?
    This spring.

march/april2019
New Car Alert:
2019 Prius AWD-e
The iconic Prius hybrid gets a fully electronic AWD system that automatically kicks in
when needed
by   Dan Miller

Say hello to the newest member of Toyota’s family       •   The key innovation is a fully electronic on-
of iconic hybrids: the 2019 Prius AWD-e, introduced         demand AWD system. When sensors detect
at the Los Angeles Auto Show last December.                 that the front-drive wheels are slipping, an
                                                            independent electric motor automatically
Where does it fit in our lineup?                            powers up the rear wheels to help improve
     It extends the fourth-generation Prius lineup,         traction. No need for a center differential
with the benefits of all-wheel drive being offered on       or front-to-rear driveshaft.
the LE and XLE grades. Toyota anticipates this new
                                                        •   The system draws on a more compact nickel
version could end up accounting for 25 percent of
                                                            metal hydride battery that fits under the rear
Prius sales.
                                                            seat area without affecting the Prius’ cavernous
                                                            65.5 cubic feet of cargo area (with rear seatbacks
How does it drive?
    No surprise here: It gets great gas mileage.            lowered) — more than some small SUVs.
But it also gives you a boost when you need it.
• It’s billed as America’s most fuel-efficient all-     But, how does it look?
    wheel-drive passenger car, based on projected           That’s easy: Just like the refreshed 2019 Prius,
    EPA fuel-economy estimates of 48 mpg in             with its newly refined front and rear exterior styling
    the city, 41 mpg on the highway and 45 mpg          and interior tweaks. That being said, you should
    combined.                                           know that:

13                                                                                                  toyotatoday
•   The Prius AWD-e debuts a new two-tone
    15-inch alloy wheel and two new colors:
    Supersonic Red and Electric Storm Blue.
•   Also, though the LE is well equipped, the
    XLE ups the amenity ante with such items
    as SofTex-trimmed front seats, 8-way power
    adjustable driver’s seat, Smart Key System,
    Toyota Safety Connect and available Adaptive
    Front Lighting System.
•   Both grades, of course, come standard with
    the latest version of Toyota Safety Sense-P,
    a comprehensive bundle of active safety
    technologies.

Who’s going to buy them?
    Environmentally and budget-conscious people
who live in climates that present challenging driving
conditions. Think rain, snow, mud and other elements.

When does it go on sale?
    It’s available now.

Tell me something I don’t know.
    SofTex synthetic leather, standard on the XLE,
features surface temperature-regulating properties.
In plain English: The seats feel warmer in cold
weather and cooler in hot weather. Nice.

march/april2019                                         14
WHAT IF YOU
   FOUND A
GREEN LIGHT
            WORTH
           STOPPING
          FOR?

   Introducing the all-new RAV4 Limited. With cutting-edge
       technology and revolutionized style, it’s capable of
    handling anything on your to-do list, or your bucket list.
                                             Let’s Go Places.

                Prototype shown with options. ©2019 Toyota Motor Sales, U.S.A., Inc.
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