ITA General Meeting MINUTES - August 14th, 2018 - Shop in Ivanhoe
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ITA General Meeting MINUTES – August 14th, 2018
Meeting Date: Tuesday August 14th @ 5:30pm
Location: Vasko
Special Invited Guests: Cr Peter Castaldo & Cr Craig Langdon (Banyule Council), Marshall Hughes (Passel)
Attendees: David Dzanovski, Shehan Waruseritane, Liz Boyden, Zack Silvestro, Donna Santilli, Helena Mikletic, Stavros Zikou, Circe
Zikou, Charlie Cheong, David Watt, Bryony Sanaghan, Saul Smith, Cr Peter Castaldo (left at 6:15pm)
Apologies: (Gordon Hope, Angelo Charitakis,)
Meeting open: 5:34pm
1. President’s Opening / Welcome / Apologies: Introductions from all in the room. David also advised there
was a function booked for the room and the meeting would have to finish no later that 6:50pm.
2. Guest Speakers: Marshall Hughes from Passel: Contact details 0419 134 461 or
email marshall.hughes@passel.com.au
Passel, is a crowdsourced delivery service where they get regular people to deliver on
their way home from the shops. They charge a flat rate of $15 + GST for guaranteed
delivery (15km Radius from your shop).
Marshall gave a short presentation at the end of the meeting. of how Passel works and how it can help your
customers. Some traders signed up on the spot.
3. Banyule Eco Dev Update –
Banyule Business running their annual Best Biz Awards from August 1st until 23
September. Banyule Council have distributed all relevant material to traders and like
always the ITA will be supporting this. Noticed posters in shop and relevant Social
Media posts from Traders. Feedback from Café Saffron who is upset with Voting
System change. Feedback given to Cr Peter Castaldo to consider other criteria – e.g.
Online reviews - Trip Advisor, Facebook Reviews and Google Reviews.
Shop to It Campaign: To achieve its aim of educating residents on the benefits of
spending locally, Council is creating an audio visual based marketing campaign to
profile the unique destination type businesses that make up the fabric and appeal of the
Banyule community. Businesses were identified to appear in the campaign based on a
number of criteria including, ‘hidden gem’, ‘strong history’ and ‘family story’. The
campaign also features the broader environment, such as parklands, art spaces and
leisure facilities.
The 12-part series of 1 and a half minute episodes will feature on Banyule City
Council’s social media pages and website and will be shown in the Council foyer at our Greensborough
Offices. Shop to It also have stylish bags around $5 per unit. SZ – to further investigate re prices / min
quantities / interest. Donna suggested Beedee bags.
Commences September 3rd. Ivanhoe Video features Pinkie and Creative Minds. Bags!
4. Special Rate Renewal Update – Council received 10 submissions in support of the scheme and 3
objections. Council Meeting August 6th. Council Speech attached. Thanks to Zack and Liz for attending the
Council Meeting and Zack for speaking. Both Cr Castaldo and Cr Langdon spoke in support of the Special
Rate and the ITA achievements. Cr Castaldo spoke about ‘fast tracking’ some potential bigger projects. Cr
Langdon spoke about wanting Council to review the ‘rate capping of the matched dollar’ in the near future.
He stated that Council should reward Traders Associations that choose to back themselves and raise extra
funding, by matching their contribution. Cr Peter Castaldo said council are looking at matching $ for $ if
Traders have been paying extra rate for more than 5 years. He is also keen to support lighting of street.
Cr Peter Castaldo thinks residents should know about 35% fee businesses pay to UberEats, and should be
encouraged to eat in house. He also discussed that council was working on a walking strategy. Another
idea he would like is a community noticeboard. Is this an opportunity? He discussed Waterdale road (near
old CBA). He said crossing the road feels unsafe as many cars come from different directions. One idea to
combat that is closing it off like a piazza. Finally, he discussed the Seddon St development. There will be
significant apartments and café/restaurant on lower level. At least 6 years away.
5. Marketing, Promos & Events:
Discover your own Backyard Partnership / Campaign – All of August, great video, photos, EDM x 2,
Social Media Posts (Non-Paid and Sponsored), Competition, Website Featured as Promo of the Month,
Suburb page, Display Advertising on their Website,
ITA New Website Update (v 3.0) – Went live with no fanfare on August 1st. Undertaking some live testing
and fine tuning. Look, feels and is a lot more content rich than previous edition (v 2.0). Standout features:
Search function, What’s Trending, Trending, Maling/VIP List sign up, Dynamic
ITA Gift Card Update – Arguably the most exciting promotion/campaign to date. In the process of
activating participating store terminals. Trader response has been phenomenal. Aim is to launch by the end
of September.
Halloween 2018 - Introduction of new ITA Event. Wednesday October 31st from 3pm to 5pm/5:30pm.
6. ITA Online Update:
ITA Website Item July 2018
Sessions 1546
Unique Users 1368
Pageviews 2773
Pages per session 1.79
Av Session duration 1:17
Notes
Most popular Pages July: Home – 13%, Ricardo Ferro – 6%, Shop – 5%, Morton’s Shoes – 3.9%
Belvederes Pet Supplies – 2.7%, Blossomwood – 2.3%, Online Stores – 2.1%, Services – 1.8%, Ivanhoe
Music – 1.7%, Gallery – 1.5%
The only trader featured above that has a website is ‘Ivanhoe Music’ and their website is a 1-page
Website with minimal info and ‘New Website Coming Soon’ announcement.
Social Media Post of the month!
7. Fast Money:
• Changes in Street: Pronto 205 is now Il Borgo - an authentic Italian Restaurant. Creative Minds is up for
lease with the business owners looking for another premises/home on the street. The Punton’s
Development (107 – 109 Upper Heidelberg Rd) is approaching completion with the 2 x new retail
tenants expected to move in hopefully by late August. The new retailers are an F45 Training
Gymnasium and Meredith Female Fashion.
• Relevant news articles:
https://www.news.com.au/finance/business/retail/appliances-online-founder-john-winning-reveals-one-of-his-
companys-biggest-ever-blunders/news-story/91fca97d5c0bf1414bd44c0fbae4adae
“The market is as big as ever and people love shopping. I don’t think retail is dead, it’s alive and
kicking. But if retailers are just putting stock on shelves and putting a price on it, they’ll cease to remain
relevant,” Mr Winning said.
“The internet has sped things up and allowed global brands like Amazon and eBay to enter the market.
“It has taken away the advantage that traditional retailers had, but the internet doesn’t kill retail, it kills
bad retailers.”
Amazon Prime - $4.99 p/m. $6.99 p/m after 31/01/2019 ($84 per year)
• Free two-day domestic delivery
• Free Standard International Delivery on eligible orders over $49
• Amazon Prime Video
• Prime Reading
• Twitch Prime
Ebay Plus - $49 Per year
eBay Plus is about getting the most out of shopping on eBay. Members get free delivery and free returns
on all eBay Plus listings, plus bonus flybuys points, exclusive deals and offers, as well as premium
customer service.
Coles Marketing: all 30 Coles Little Shop has arrived! We've made 30 mini collectables of your
favourite big brands. One FREE mini collectable is yours with every $30 you spend at Coles.
8. General Business: New Gas line – UHR – SZ to follow up and find out information David Dzanovski mentioned that his electricity was going to be disrupted. Asked group if anyone else received letter. Next General Meeting: Tuesday November 20th – AGM and Christmas Party Meeting Closed: 6:48pm Ivanhoe Traders Association Speech @ Banyule Council Meeting 06-08-2018 Good Evening Mayor, Deputy Mayor, Councillors and Council Officers, My name is Stavros Zikou and I form part of the Marketing and Centre Coordinator Team for the Ivanhoe Traders Association. I stand proudly here tonight to express what a dynamic and active Association the Ivanhoe Traders is and continues to be. In keeping with our Strategic Business Plan and Marketing Budgets, these are some of the key Ivanhoe Traders promotions and activities achieved via the scheme over the past 5 years;
• Creating and executing an extensive range of strategic marketing promotions and campaigns such as Major Events, Trader Shopping Events, Industry based Promotions (Dine in Ivanhoe, Fashion in Ivanhoe and Glamour in Ivanhoe), Competitions, Fashion Parades, Professional Development Seminars, New Christmas Decorations just to name a few • With the rise and rise of the Internet, developing an increased presence online via our email database, relevant social media networks and our state of the art new website which was just re-launched. Technology changes quickly and this is Ivanhoe’s third rendition of its website in 10 years which now pulls live information daily from our Members and Traders making us an industry leader. • Introduction and development of multiple shopping events with beneficial post event data demonstrating significant ROI into the Ivanhoe Shopping Centre economy • Continued lobbying of Council and other relevant authorities producing beneficial precinct outcomes • Building strategic partnerships with key organisations to best promote the Shopping Centre. The current example being for the entire month of August the Ivanhoe Traders have partnered with Destination Melbourne / Discover Your Own Backyard (DYOB) creating and executing a comprehensive marketing campaign to further put Ivanhoe on the Map and encouraging people to ‘Spend a Day out in Ivanhoe’. Unfortunately, David Dzanovski, President of the ITA, is a last minute apology due to working in his restaurant business so I will now hand you over to the Treasurer of the Ivanhoe Traders Association; Zack Silvestro from Coffee Plus, one of Ivanhoe’s favourite Coffee Hangouts. Many of these achievements have helped been made possible by Council’s generous NEAR matched dollar for dollar contribution. The Ivanhoe Traders, via the special rate, value the partnership between themselves and Council and are very grateful for Council’s contribution. The ITA is aware that Council resolved back in April 2012 to cap its contribution at 2011-2012 levels for all of the City of Banyule’s eleven special rate schemes, including the Ivanhoe Shopping Centre. The ITA believes the matched funding goes a long way to ensuring the Association and Shopping Precinct remains vibrant, relevant and competitive and therefore encourages Council to reconsider this cap in future budgets. The Association has requested the proposed 2018-2023 special rate scheme continues raising $120,000 per annum by the Traders to keep providing for a range of exciting initiatives that are currently being considered. These include; Exploration and development of contemporary capital works projects to give Ivanhoe an edge over other local shopping strips. Further targeted promotional and marketing campaigns to raise the profile of Ivanhoe and keep the Centre competitive in the short to medium term. In conclusion over the past months the traders’ committee have been active in the rate renewal process which included attending meetings and having opportunities for direct input into the new strategic business plan for the next 5 years. The business plan will act as an important document to assist the Traders Association to keep on growing and achieving targets to continually promote and enhance the centre especially in these current challenging retail economic times. The Ivanhoe Traders Association considers Ivanhoe as one of Melbourne’s premium strip shopping centres and values the special rate as an important factor in maintaining its excellence. Therefore, the Traders would like continue the good working relationship with Council in the years to come. Thank you.
You can also read
