Making Conservation Happen First Friday Webinar Series - The Ocean Project
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Making Conservation Happen
First Friday Webinar Series
The webinar will begin shortly
➢ The link below contains recordings and PDF files with the slide of all
previous Making Conservation Happen Webinars, and additional
information on The Ocean Project’s Conservation Policy Engagement
Initiative Program
➢ A recording of this webinar and a PDF file with its slides will be posted
soon to the link.
TheOceanProject.org/policy
This webinar is funded by the
Gordon and Betty Moore Foundation
1
MAKING CONSERVATION HAPPEN
HOLLYWOOD HAS AWARD SEASON AND
ZOOS AND AQUARIUMS HAVE EVENT SEASON:
Party for The Planet & Making Everyday Earth Day &
World Oceans Day
This webinar is funded by the
Gordon and Betty Moore Foundation
TODAY’S AGENDA
Tom Adams, The Ocean Project
➢ Five Minutes Inside the Beltway
➢ Important Dates
Rob Vernon, AZA
➢ Party for the Planet
Katie Wood, Earth Day Network
➢ Earth Day 50 and Beyond
Jeff Demain, World Oceans Day
➢ World Oceans Day – Together We
Can
❑ Question Time and Closing
Remarks
Next Webinar on March 6, 2020 at 1:00 p.m. Eastern/10:00 a.m. Pacific. 3
The Ocean Project’s Visitor Engagement Tool Kit
Five Minutes Inside the Beltway
Tom Adams
Policy Advisor
The Ocean Project
Tadams@theoceanproject.org
www.TheOceanProject.org
4
Five Minutes Inside
the Beltway
■ State of the Union is Questionable Petty & Partisan
■ Impeachment and Iowa are Over…or are they? The “I’s” Don’t Have
It
■ Environmental Rollback Season
♦ National Environmental Policy Act (NEPA) Rollbacks & Repeals
♦ Endangered Species Act Changing Climate
♦ Clean Water Act
Going Fishing!
♦ Clean Air Act
♦ Resource Extraction on Public Lands & Offshore
■ House Legislating Climate Change into All
Appropriate Bills – From Infrastructure, to National
Security, to Homeland Security, to Wildlife and
Environmental Protect and Everything in Between
■ Upcoming Opportunity to Show Support for Forage
Fish Conservation Act
Important Days and Events
■ Feb. 24-25 – AAM Advocacy Day
■ April 4-9 – AZA Midyear Conference, Palm
Springs, CA
■ April 22 – Earth Day Turns 50
■ May 19 & 20 – AZA Lobby Day and
Congressional Reception
■ June 8 – World Oceans Day
■ June 9-12 – Capitol Hill Oceans Week (CHOW)
■ July 13-16 – Democratic Convention
(Milwaukee, WI)
■ August 24-27 – Republican Convention
(Charlottte, NC)
■ September 13-19 - AZA Annual Conference,
Columbus, OH
■ November 3 – Election Day
The Ocean Project’s Monthly “First Friday” Webinar Series – Next Webinar on March 6
6
The Ocean Project’s Visitor Engagement Tool Kit
Party for the Planet in 2020
Rob Vernon
Senior VP for
Communications & Marketing
Association of Zoos
and Aquariums
RVernon@aza.org
www.AZA.org
7
Party for the Planet: Spring into Action 2020 Overview
Party for The Planet • For more than 20 years AZA members have come together to collectively celebrate Earth Day and beyond with “Party for the Planet” • After declining participation the campaign was refreshed and refocused for 2019 as “Party for the Planet: Spring into Action”
2019 Springing into Action!
• Party for the Planet: Spring into Action is
a coordinated campaign from Earth Day to
World Oceans Day that leverages the reach and
resources of AZA-accredited zoos and aquariums
to provide inclusive family volunteer
opportunities that improve our planet.2019 Impact
• Over 120 AZA- accredited facilities
registered family-friendly volunteer events
from Earth Day to World Oceans Day
• 50 facilities received grants
• 6 “Signature Cities" participated in larger
scale events and activities2019 Impact
More than 140 events resulted in:
• 6,500 volunteers dedicating 16,000+ hours
• 115 miles of coastline
• 40,000+ native and pollinator-friendly seeds, plants,
and trees planted
• Nearly 350 acres of native habitat and pollinator
gardens establishedParty for the Planet 2020 AZA members will again “Spring into Action” from Earth Day to World Oceans Day with: • Inclusive, family-friendly volunteer events • Opportunities for collective action • Toolkits & resources from AZA and partner organizations to support events • Grant opportunity & video contest
2020 Theme & Focus
This year’s campaign will focus on expanding, improving, and
protecting healthy habitats. Inclusive, family-friendly volunteer
opportunities will remain a pillar of the program and should
include actions that align with this goal including:
• planting native and pollinator-friendly gardens;
• cleaning up and reducing plastic pollution in waterways and
coastlines;
• removing invasive species that may be threatening habitats
and the survival of native species.2020 Theme & Focus In addition to volunteer opportunities, AZA members plan to support visitors and their community in taking collective action to save species. These could include: • facilitating visitors contacting businesses to encourage them to adopt more sustainable practices or thanking those that have. • facilitating visitors contacting government officials in support of legislation that protects healthy habitats at the local, state, or federal level. • working with their community to identify a larger scale opportunity for action that would benefit species by protecting native habitats.
Toolkits Kits will also be refreshed this year to include helpful handouts and giveaways that support families continuing to take action to save species. All AZA members requesting activity kits will be required to submit a report about the reach and impact of their events.
Video Contest • AZA members will again have the opportunity to submit a 60 second video sharing the story and impact of their efforts to expand, improve, and protect healthy habitats. • Entries will be narrowed to a top ten and shared for public voting extending the opportunity to engage the public. • The winning organizations will get to designate the recipient of a conservation donation in their name.
Partnerships
Questions?
Rob Vernon – rvernon@aza.org
Amy Rutherford – arutherford@aza.org
Heidi Faris – hfaris@aza.orgEarth Day Turns 50 on April 22:
Earth Day is Everyday
Katie Wood
Conservation &
Biodiversity Manager
Earth Day Network
Wood@EarthDay.org
www.EarthDay.org
20EARTH DAY 2020 AT ZOOS AND AQUARIUMS
TEACH-INS AT ZOOS AND AQUARIUMS
• 1970 Built on thousands of Teach-Ins at
Universities
• Highlight issues like:
• Biodiversity loss
• Blue Carbon
• Plastic Pollution
• Local climate change impacts
https://www.earthday.org/campaign/global-teach-in/THE GREAT GLOBAL CLEANUP
• One of the largest coordinated
environmental volunteering events
• Host Cleanups at:
• Beaches
• Rivers
• Parks
• Community Areas
https://cleanup.earthday.org/EARTH CHALLENGE 2020
• Citizen Science Campaign
• Plastic Pollution Mode
• Addresses amount and kinds of plastic
pollution within a set area.
• Elucidates where litter is coming from.
• Air Quality Mode
• Addresses air quality within cities across
the world
• Insects populations, Water Quality, Local
Climate Impacts, and Food Sustainability to
follow
https://earthchallenge2020.earthday.org/CONSERVATION AND BIODIVERSITY
• 10 Species and Ecosystems across 2020
• North Atlantic Right Whale
• Axolotl
• Monarch Butterfly
• Leatherback Sea turtle
• Great Hammerhead
• Asian Elephant
• Giant Sequioa
• African Penguin
• Coral Reefs
• Amazon Rainforest
• Partnerships for each species
• Education materials about each species and its
phyla
https://www.earthday.org/campaign/conservation-and-biodiversity/EVENT REGISTRATION https://www.earthday.org/take-action-now/
CONSERVATION AND BIODIVERSITY PARTNERS
Italian Nature Photography
Anacostia Riverkeeper Association Reiman Gardens
Arizona-Sonora Desert Museum Jenkinson's Aquarium Ripley's Aquarium of Canada
AZA Lady Bird Johnson Wildflower Center Ripley's Aquarium of the Smokies
Bramble Park Zoo Lee Richardson Zoo Riverbanks Zoo and Garden
Brandywine Zoo Lehigh Valley Zoological Society Rolling Hills Zoo
Buffalo and Erie Botanical Gardens Lion Country Safari Santa Barbara Botanic Garden
Buttonwood Park Zoo Malama Maunalua Sarah P. Duke Gardens
Center for Community Action and Environmental
Justice Malaysian Nature Society St. Augustine Alligator Farm
Citizens' Environmental Coalition Educational Fund Marine Conservation Society TAU
Columbus Zoo Miller Park Zoo The Virginia Living Museum
Coral Restoration Foundation Minnesota Environmental Partnership Tracey Aviary
Cornell Botanical Gardens Mission Blue Trees Atlanta
Daniel Stowe Botanical Garden Natural Resources Council of Maine Tyler Arboretum
Delaware North New Mexico Wilderness Alliance Virginia Aquarium and Marine Science Center
Dixon Gallery and Gardens Norfolk Botanical Garden Whale and Dolphin Conservation
Dolphin Discovery Norfolk Botanical Garden West Michigan Environmental Action Council
Environmental Defenders of McHenry County North Carolina Botanical Garden West Virginia Botanic Garden at Tibbs Run Preserve
Florida Botanical Gardens Foundation, Inc Oakland Zoo Wynne Farm Ecological Preserve
Friends of Bombay Hook Inc Ocean Trust Zoo Atlanta
Groundwork Denver Planting Fields Foundation
HEAL Utah Potawatomi Zoo
Hitchcock Center for the Environment Prairie Rivers of Iowa
Idaho Botanical Garden Pueblo Zoo
Idaho Conservation League Racine Zoo
Reflection Riding Arboretum &
IFAW Nature Center
Become a Conservation Partner today!
https://action.earthday.org/conservation_and_
biodiversity_partnersWorld Oceans Day is June 8:
Together We Can
Jeff Demain
World Oceans Day Manager
JDemain@WorldOceansDay.org
www.WorldOceansDay.org
www.WorldOceansDay.org
28THANK YOU, PARTNERS!
And the 107 AZA members in 2019!
www.WorldOceansDay.orgTODAY’S ANNOUNCEMENTS
EARLY INSIGHT
Under embargo until 2/14
• Enhanced website being launched
• New logo being launched
• New Conservation Action Focus being launched
New resources for all of us
www.WorldOceansDay.orgENHANCED WEBSITE & LOGO
• Register your events
• Download resources
• Find connections and
how-to guides
• Resource for partners
• Brand Guideline issued
• Incorporated into new
Conservation Action Focus
campaign
The new platform for our partner Zoos & Aquariums
www.WorldOceansDay.org Note: Look and wording subject to finalizationWOD CONSERVATION ACTION FOCUS
• World Oceans Day focus on
MPAs – 30x30
• Partnerships with the 30x30
initiative are key, with petition
signing a main pillar –
electronic and postcards
• Amplified on social media
• Resources will be available
on the new website
This is a Together We Can CAF
www.WorldOceansDay.orgWORLD OCEANS DAY CAMPAIGN
• “You can help” + “Together we
can” + image = strong emotional
response
• Initial images will be AZA SAFE
animals.
• Image and name can be
extended to your focus
• Collaterals will be in digital and
print-ready formats
• Campaign guideline available
A campaign focused on action
www.WorldOceansDay.orgREWARDING ACTION
• A positive affirmation for action
• Action examples include signing
the petition, creating an event …
• Amplifies campaign on social
media
• Very interested in partnering with
you – need your ideas &
responses
A modern “I voted” for the ocean
www.WorldOceansDay.orgYOUTH ENGAGEMENT
• Continuous focus on what the WOD Youth Advisory
Council
research shows – Youth make a
25 Leaders
difference 22 Countries
• World Oceans Day will engage
youth in over 140 countries
d
• The campaign is designed to
engage and motivate youth at
Aquariums and Zoos
• Your involvement, support and
sponsorship makes this possible Contact: Baylee Ritter
britter@theoceanproject.org
Youth are key partners and leaders
www.WorldOceansDay.orgOUR PARTNERSHIP GOAL
• We have grown the AZA
member involvement for
World Oceans Day each year AZA MEMBER
ZOOS &
• It has made a big difference
to the ocean
AQUARIUMS
• And it doesn’t matter if you
are on the coast or inland
• Please join World Oceans
Day!
Our goal is 75% (107 173) AZA members in 2020!
www.WorldOceansDay.orgTHANK YOU! TOGETHER WE CAN! jdemain@WorldOceansDay.org www.WorldOceansDay.org
Speaker’s Contact Information
AZA EARTH DAY NETWORK
Rob Vernon Katie Wood
RVernon@aza.org Wood@EarthDay.org
Senior VP for Communications and Conservation & Biodiversity
Marketing Manager
WORLD OCEANS DAY THE OCEAN PROJECT
Jeff Demain Tom Adams
JDemain@WorldOceansDay.org Tadams@theoceanproject.org
World Oceans Day, Manager Policy Advisor
38Thank you!
This Webinar is funded by the
Gordon and Betty Moore
Foundation
This webinar has been recorded. To rewatch
it or share it with a friend or colleague, it is
posted at www.theoceanproject.org.
A PDF version of the slides also will be
available on our website.
If you have any follow up questions, need
information or advice on possible
engagement activities, please contact Tom
Adams at tadams@theoceanproject.org
Next Webinar on March 6, 2020.
The Ocean Project’s Visitor Engagement Tool KitYou can also read
