Mediapack 2021 - oberauer
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2021
Mediapack
valid from 2021-01-01
FACTS AND FIGURES
kress pro print kress.de online
“kress pro”, the magazine for media executives, reports on events, The online communication platform of the media industry kress.de
persons and key figures from the media and communications industry – provides latest information for decision-makers in the media and communi-
with best practice, cases, analyses, rankings and interviews. The readers cations industry. Relevant news are researched competently and updated
of “kress pro” are top decision-makers in media, marketing departments daily. Numerous other offers like the media manager network kressköpfe
and agencies. and the database with TV commercials complete the offer.
The “dossier” focus on a specific industry topic and appears as a printed
supplement of “kress pro”. In addition both papers are distributed online
and can be downloaded as an ePaper.
kress pro kress.de
File Delivery by E-Mail to Visits 359.438
produktion@oberauer.com Page Impressions 600.210
Technical formats Please send your PDF-file (min. 400 dpi, Unique Users 252.955
PDF/x-4 2008) in high resolution and all
Newsletter 30.000
fonts embedded
Colorprofile CoatedFOGRA39 oder CoatedFOGRA27 (ISO Booking Deadline Five days before publication by e-mail to
12647-2:2004). Other colour profiles (e.g. bettina.schmitzberger@oberauer.com
RGB, Pantone, HKS, etc.) will be converted Booking term One week, starting Sunday 12 p.m.
to CMYK, wich can lead to colour changes. File Delivery Three days before publication to
Colour Euroscale online@oberauer.com
Print Offset Technical formats Please send your files in GIF, JPG, PNG or
HTML5*.
Format 210 x 280 mm (B x H)
Animated banners can‘t be placed in the
Trim size 187 x 249 mm (B x H) newsletter
Bleed +3mm (all sides) Maximum file size HTML5: Polite 60 KB, max. 199 KB reload; GIF/
Binding Adhesive Bond (Depending on your adverti- JPG/PNG: max. 500 KB
sing design, include 4-6mm in the layout.) Cancellation due to ToS
Screen 80
* Requirements for HTML5:
Printrun 3.500
support.google.com/dfp_premium/answer/7046799?hl=de
Print circulation 3.310
valid from 2021-01-01
FACTS AND FIGURES
Demographic and geographic readership structure
agencies
(advertising/media/PR)
21 %
commerce/
costumer items 85 %
13 %
media
Rest of the world = 12,1 %
(print/TV/radio/
providers/
online)
others
51 %
12 %
3%
1,7 %
education / public
institution
1,2 %
Source: Rating on the base of distributions.
Online readership structure
New Visitor
Returning Visitor
16,01%
83,99%
Source: Google Analytics, september 2019
valid from 2021-01-01TERMS AND CONTACT
Issue Booking Copy Release Topics Ranking
deadline submission date
01/2021 2021-02-05 2021-02-09 2021-02-17 Further education The best employers
02/2021 2021-03-09 2021-03-11 2021-03-19 Leading media The best designer
03/2021 2021-04-07 2021-04-09 2021-04-19 Webinars & co The best editorial systems
04/2021 2021-05-05 2021-05-07 2021-05-17 Marketing The best digital agencies
05/2021 2021-06-10 2021-06-14 2021-06-22 Employer branding The most important consultants
06/2021 2021-07-07 2021-07-09 2021-07-19 Content marketing The largest specialist publishers
07/2021 2021-09-02 2021-09-06 2021-09-14 Press and digital distribution The best TV managers
08/2021 2021-10-07 2021-10-11 2021-10-19 Media Agencies The makers of tomorrow
09/2021 2021-11-04 2021-11-08 2021-11-16 Recruiting The best advertising papers
10/2021 2021-12-01 2021-12-03 2021-12-14 Audio Trends The best in the industry
Editor-in-Chief Markus Wiegand
phone: +49 7742/975 40 19
markus.wiegand@kresspro.de
Advertising Manager & Inés Herrera
media consultant Tel: +43 6225/27 00-31
ines.herrera@oberauer.com
Readerservice Readerservice
phone: +43 6225/27 00-42
vertrieb@oberauer.com
free servicehotline: 0800/2 700 222
valid from 2021-01-01ADVERT RATES
Formats single pages
full page type area Rates in €
(width x height) + bleed* (width x height)
1/1 Page inner section 210 mm x 280 mm 187 mm x 249 mm 3.950,00
1/1 Page 2. Coverpage 210 mm x 280 mm 4.230,00
1/1 Page 3. Coverpage 210 mm x 280 mm 4.230,00
1/1 Page 4. Coverpage 210 mm x 280 mm 4.425,00
1/2 Page horizontal 210 mm x 140 mm 187 mm x 124 mm 2.765,00
1/3 Page horizontal 210 mm x 94 mm 187 mm x 85 mm 2.275,00
1/3 Page vertical 70 mm x 280 mm 60 mm x 249 mm 2.275,00
1/4 Page horizontal 210 mm x 70 mm 187 mm x 62 mm 2.060,00
1/8 Page horizontal 210 mm x 35 mm 187 mm x 31 mm 1.930,00
Business cards for 6 issues 90 mm x 50 mm 1.775,00
* bleed: 3 mm on all sides All rates in Euro plus VAT
Crossmedia Combi
20% Discount on your
Advertising Manager &
media consultant
print ad, 1/1 Page
Inés Herrera
Tel: +43 6225/27 00-31
ines.herrera@oberauer.com valid from 2021-01-01 Booking on kress.de at least 2
continuous weeks.ADVERT FORMATS
1/1 Page (A)* 1/1 Page
210 x 280 mm 186 x 255 mm
1/3 horizontal (A)* 1/3 horizontal
210 x 94 mm 187 x 85 mm
1/2 horizontal
1/2 horizontal (A)*
187 x 124 mm
210 x 140 mm
1/3
1/3
vertical 1/4 horizontal (A)* 1/4 horizontal
vertical
(A)* 210 x 70 mm 187 x 62 mm
60 x
70 x
249 mm
280mm
1/8 horizontal (A)* 1/8 horizontal Business Cards
210 x 35 mm 186 x 32 mm 90 x 50 mm
(A)* bleed: 3 mm on all sides
valid from 2021-01-01kress.de
Mediapack 2021
valid from 2021-01-01kress.de Digital Ad formats Website Formats Size in Pixel Rates in €/week Topbanner 728 x 90, 468 x 60, 234 x 60 2.680,00 Content Ad Medium 300 x 250 and 180 x 150 2.490,00 Skyscraper Right 160 x 600 2.600,00 Skyscraper Right medium 120 x 600 2.400,00 Wallpaper 728 x 90 plus 120 x 600 or 160 x 600 4.970,00 Newsletter Ad Formats Formats Size in Pixel Rates in €/week Headbanner large 590 x 160 2.690,00 Headbanner medium 590 x 120 2.590,00 Headbanner small 590 x 90 2.490,00 Content Ad Fullsize 468 x 400 1.790,00 Rectangle 590 x 400 (max. height) 1.950,00 Stand Alone Newsletter single distribution 3.640,00 Stand Alone Newsletter (Advertising) An exclusive stand alone mailing with your content, pictures, links and optional space for advertisements. Your mailing will receive the full attention from about 30.000 subscribers. You will recieve the „kressexpress“ newsletter every working day. All rates in Euro plus VAT valid from 2021-01-01
kress.de Digital Ad formats Placements Website Website Topbanner Wallpaper Skyscraper Right/medium Formats Formats Formats 728 x 90, 468 x 60, 234 x 60 728 x 90 plus 120 x 600 or 160 x 600 120 x 600 or 160 x 600 Content Ad Medium Formats 300 x 250 and 180 x 150 All data in pixels valid from 2021-01-01
kress.de Digital Ad formats Placements Newsletter Newsletter All data in pixels valid from 2021-01-01
PUBLISHER‘S DATA
Publishing House MEDIENFACHVERLAG OBERAUER
Johann Oberauer GmbH
Fliederweg 4
5301 Eugendorf, Salzburg
Austria
Payment terms Remittance: 14 days net following receipt of invoice.
Turnover tax-ID-No.: ATU 349 15 900
Banking Volksbank Freilassing
IBAN: DE91 7109 0000 0100 2515 85
BIC: GENODEF1BGL
Online www.kress.de
Delivery address for Kunst- und Werbedruck GmbH & Co. KG
supplements Hinterm Schloss 11 | 32549 Bad Oeynhausen, Germany
Tel.: +49 5731/75 88-0
Print run average 3.500 copies
Subscription rates Annual subscription – 490,00 € (Issue + Dossier + E-Paper incl. VAT and shipping)
singel issue – 35,00 € (incl. VAT excl. shipping)
valid from 2021-01-01TERMS OF SERVICE
1. An “Ad placement order“ within the meaning of the Terms of Service refers to acon- 12.1. For types of damage other than those enumerated under fig. 12, sent. 3, which was
tract an advertiser or other interested party enters into for the purpose of bringing to caused by the Publisher, his legal representatives or company executives and resulting
the public’s awareness—by way of dissemination—one or several advertisements in a from only marginally negligent conduct, Publisher shall be held liable only for the vio-
printed publication. lation of duties crucial for the consummation of contract (cardinal duties). Liability of
2. The Terms of Service are applicable to all advertising orders accepted by Johann the Publisher in this instance is limited to typically foreseeable contractual damages.
Oberauer Ltd. (the “Publisher” hereafter). Diverging Terms of Service on the part of 12.2. In reference to the provisions of fig. 12.sent. 1 and 3, Publisher is liable for assistants
Principal are invalid, even though the Publisher may not expressly object to them. not acting as proxies or company executives only when the afore mentioned individuals
3. If in doubt, adverts must be released for publication within the calendar year follo- wilfully violate a contractually essential duty (cardinal duty). Again, Publisher’s liability
wing a contract’s signing. If the right of release of individual adverts is sanctioned, the is limited to typically foreseeable contractual damages.
publication order must be completed within the calendar year following publication 12.3. All else considered, liability of the Publisher—for whatever legal reason—is exclu-
of the first ad; with the proviso the first ad is being released and published within the ded. Exempted is any liability stemming from the product liability act and/or other
deadline listed in sentence no. 1. mandated legal fundamentals.
4. After contract signing, Principal is entitled to release within the agreed upon and/or 13. Sample proofs are provided only on specific request. Ensuing costs shall be borne
under fig. 2 named deadline additional ads exceeding the contract’s provisions within by Principal. Principal vouches for the correctness of the returned and revised sample
the current calendar year. proofs. Publisher will perform all corrections indicated on the sample proof within the
5. When an order cannot be completed for reasons beyond the Publishers control, Prin- set deadline.
cipal may not, irrespective of other legal duties, insist on previously agreed-upon (bulk) 14. If no specific instructions as to size were provided, the actual standard, printed
discounts but only on those discounts, which would have been granted predicated on height customary for the type of ad will be used as basis for billing.
an actual purchase.
15. In the event of late payments and deferrals, interest and late charges will become
6. We do not guarantee acceptance of advertisements and outside supplements for due. Principal reserves the right to cite mitigating circumstances in opposing the level
certain editions, or certain sections of the publication, unless Principal has expressly of charges. The Publisher may in case of deferred payment discontinue processing the
made his order contingent on such provision. In section-relevant ads, the Publisher gu- order until payment is received and demand cash upfront for the balance of adverts. If
arantees the ad’s insertion in the specific section without requiring express agreement. Principal’s credit worthiness is in doubt Publisher may, even during the contractually
7. Adverts bordering editorial content on at least 3 of their sides and stand removed assured runtime, block the publication of additional ads without regard to an originally
from other ads, and which for reasons of their design are not recognisable as ads, will be agreed payment arrangement and to make any advance payment contingent on settle-
designated “advertisement” by the Publisher. ment of earlier, still outstanding invoices.
8. Principal affirms that the content and appearance of his ads will not be in violation of 16. Accepted and hence legally binding orders are subject to the following cancellation
any law, ordinances or other official directives. deadlines and monetary charges:
9. Publisher reserves the right to reconsider and reject orders and individual releases Print:
due to content, providence or technical form in conformity with consistent, objectively 1 week prior booking deadline = 25% of total amount of order.
justifiable principles when sufficient grounds exist to assume their content to be in vi- From the booking deadline = 50% of total amount of order.
olation of the law or official directives or when their publication is unacceptable to the From copy submission = 75% of total amount of order.
Publisher, even though aforesaid orders or releases had earlier been legally appro ved. Online:
The same extends to orders placed with branch offices, agencies or representatives. 100% of the contract value has to be paid after receiving the booking confirmation
Orders for supplements shall be approved only following submission of a sample of the and two weeks prior to the ad starting date.
supplement. Supplements easily confused with being an integral part of the publication
17. On request, the Publisher will furnish a sample of the ad together with the invoice.
owing to their design and presentation or which contain ads by third party will be rejec-
Depending on order size and type, clippings, individual pages or entire magazines will
ted. The Principal shall be promptly notified of such rejection.
be made available. If an ad’s sample can no longer be found, a legally valid certification
10. Timely furnishing of an ad’s content together with proper printer files/templates by the Publisher concerning publication and dissemination of the ad will be furnished.
orthe supplements is the Principal’s responsibility. Publisher will immediately call for
18. Printer files will be returned to Principal upon request only. The obligation of safe
replacement of obviously corrupted or damaged files/templates or supplements. Pu-
keeping old files ceases three months following the expiration of contract.
blisher represents and warrants the quality of reproduction commensurate with the
publication’s specific section and the quality standards of the files/templates provided. 19. The city of Salzburg shall be place of performance. The city of Salzburg shall be legal
venue for any and all disputes and procedures that may arise from the adverti sing con-
11. Principal shall notify Publisher immediately of any shortcomings concerning the pu-
tract, including it´s effectiveness.
blished advertisement.
20. Changes and/or additions to the contract must be in writing to become valid. This
11.1. Unless stipulated otherwise, Publisher will warrant the print quality of all adver-
also pertains to a change in the aforesaid clause.
tising appearing in its publication and will republish at no cost the upgraded ad if its
effectiveness had been impaired or jeopardised owing to insufficient quality. 20.1. The eventuality of some provisions in the contract being redundant or unenforce-
able will not affect the balance of the contract and leave it undisturbed.
11.2. In case of a failed upgrade or improvement, Principal may demand a reduction in-
price or cancellation of the contract. The Principal may also demand damages inaccor-
dance with the below-referenced paragraph if the fault lies with the Publisher.
11.3. Additional warranty claims by Principal are excluded, unless compulsory liability
applies due to a failure of execution previously guaranteed or an artful hiding of the
shortcoming by the Publisher.
11.4. The warranty period extends over three months from the day of publication.
12. Publisher is liable for any damage wilfully caused by him, his legal representatives
orproxies up to no more than the monetary value of the order. Publisher also is liable for
any damage caused by him, legal representatives or company executives due to grossly
negligent conduct. The Publisher also is liable for threats to life, bodily harm and health
of others caused by him, his legal representatives and proxies.You can also read
