2020 Media Kit - St. Joseph Communications
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2 02 0 Med i a Ki t
Toronto is the cultural hub of the country.
It’s the engine and epicentre of Canada’s
tech and financial industries. It’s a
diverse metropolis where cultures and
creativity collide, sparking some of the
world’s most innovative architecture
and inspired cuisine.
The city is as complex and varied as
its residents. More than any other media
brand, Toronto Life understands all that
Toronto is. With indispensable reviews
and guides celebrating what makes
us great and unparalleled investigative
journalism calling out how we can
be better, Toronto Life sets the agenda.
Partnering with Toronto Life means
unfettered access to all the city has to offer
and essential insights into the people who
care about Toronto as much as you do.
1 2020 Media Kit
83 % TORONTOLIFE.COM
Circulation
About Our Audience
Imagine having a meaningful interaction
with every fifth person you pass on the
street. From a purely statistical perspective,
60,115
TOTAL AVERAGE CIRCULATION
(PER ISSUE)*
have a
university
degree or
higher
(17% higher than the
unique
visitors
1,173,392
GTA average)
that’s how many people Toronto Life PER MONTH (+16% vs. a year ago)
reaches every month. But it’s not just
how many, it’s who.
Consider this an introduction to our
95 %
of subscribers
1 in 2 readers
have a house-
TOTAL page
views
3,927,125
will read the hold income
readers. We think you’ll have a lot to same issue more of $100,000+
talk about. than once (33% higher than the
GTA average)
PER MONTH
readership
973,000 55%
have white-
web access
points
READY TO BUY
69% 24% 7%
collar+
TOTAL READERS NATIONALLY, 14+ occupations
Compared to the average GTA adult, UP 6.3% WITHIN GTA OVER 2019**
(24% higher than the mobile desktop tablet
Toronto Life readers are GTA average)
gender average age
44 %
54 46
more likely to have
% %
36
$1 million in investments
and savings
54%
more likely to buy female male
a full-size SUV within
12 months
Average House-
hold Income SOCIAL MEDIA
26% more likely to pay for
Luxury goods
$106,256
40%
more likely to dine at
high-quality restaurants (17% higher than the Sources: *Alliance for Audited Media, June 2019
332k+ 456k+ 181k+
3+ times per month GTA average) ** Vividata, Fall 2019 FOLLOWERS FOLLOWERS Likes
2 2020 Media Kit
About issues
We highlight the city’s challenges
The Stories We Tell that are too often ignored. Hospital
wait times, crime and affordable
Every day, Torontonians are bombarded housing—like Nicholas Hune-
by an impossible amount of news. And Brown’s harrowing investigation
into homelessness that shook
yet, people choose to read Toronto Life’s
up the city in 2019.
journalism. Toronto Life’s investigative
features educate, enlighten and, above all,
entertain. We get people thinking. And
then, we get thoughtful people talking:
About people
From a city that is as culturally, socially,
About life and economically diverse as Toronto,
From our annual listing of we find and tell true, personal
the best places to eat to stories that are intimate, dramatic
our indispensable guides to and compelling—like Steven Fry’s
schools, neighbourhoods, shocking account of opening a
and shops and services, cannabis shop and all the surprises
people trust our takes and he faced along the way.
look forward to our picks.
About power
Special Interest We stir debate by shining a light on
influential figures—like our in-depth
Publications look at the family feud between
business magnate Frank Stronach
Perfectly suited to reach specific readers, and his daughter, Belinda.
our SIPs in 2020 will celebrate the best of
Toronto’s interior design in Great Spaces and
food and drink in the 100 Best Restaurants.
3 2020 Media Kit
Here’s What to
Expect in 2020
Spring Summer Fall Winter
Just in time for warmer weather, our We kick off the season with an in-depth We tackle every Torontonian’s secret We close out the year by shining
Where to Eat issue ranks the city’s guide to making the most of summer in (or not so secret) obsession: real estate. a light on the city’s Most Influential
best new restaurants and profiles its the city with the best patios, day trips From the latest trends in luxury living people from the worlds of politics,
most creative chefs, highlighting the and family fun. Plus, the city’s best and affordable design to tips on culture, sports and business. It’s an
edible works of art they create. street food: hot dogs, dumplings, fried finding the right neighbourhood to influential issue that culminates in one
chicken and more. raise your family, our understanding of the city’s annual must-attend events.
Also in the spring
and coverage of Toronto’s housing
Guide to a greener city, the rise of Also in the summer
market is unparalleled. Also in the Winter
Middle Eastern food in Toronto, Toronto’s best cocktails, and the How to survive the winter, and our
a profile of the city’s new e-sports best-designed country homes. Also in the fall beloved gift guide.
franchise, and the latest in spa Private school guide, TIFF guide and a
and fitness trends. ranking of the city’s most stylish people.
4 2020 Media Kit
THIS CITY
A section about access: discover
Things You’ll Find what Torontonians make and
how they spend it, learn about
in Every Issue the hottest start-ups, and go
behind the scenes of Toronto
swankiest soirees and galas.
real estate
Whether you’re priced out
of the market or building your
perfect home on the Bridle
Path, real estate is what’s
on every Torontonian’s mind.
We profile buyers and sellers
and highlight the most
breathtaking spaces around
the city.
FOOD and DRINK
Find the hottest restaurants,
bars and food shops, then
argue over our rankings of the
city’s best. Why settle for a
mediocre doughnut or suffer
through forgettable pizza when
we can show you your next
favourite hangout.
culture
Our cure for FOMO: every issue
provides a cheat sheet on the
top cultural happenings in the
city that month. Find out what
to see, do, hear and read next.
5 2020 Media Kit
The Stories We Tell, With You What happens when you join the knowledge and passion you have for your brand with the skill and creativity of Toronto Life? The fastest- growing custom content lab in the country, for one thing. But what we’ll make together is up to you. Our content team will help craft your message to ensure it’s engaging to Toronto Life’s audience in print or online. Your sponsored custom content story will be seen by a wide audience as it’s amplified by high-profile homepage integration and category feed placement, through social media channels, and more. Services can include: marketing and content strategy, writing, editing, project management, design layout, original photography, and videography. 6 2020 Media Kit
Bring Your
Toronto to Life
Whether it’s sponsoring one of our
signature events, celebrating the city’s
best dressed or most influential, or an
event we plan for and with you, party-
ing with Toronto Life is always a good
decision. We know parties. After all,
we’ve been covering the city’s swankiest
soirees for more than 50 years.
Toronto Life ’s annual Toronto Life ’s annual Toronto Life ’s annual Toronto Life ’s annual
Best Restaurants event Garden Party event Best Dressed event Most Influential event
Date: April 20, 2020 Date: Mid-July 2020 Date: September 10, 2020 Date: November 2020
Ticketed Audience: 1,200–1,500 Ticketed Audience: 400 art, Invite Only Audience: 450+ VIPs Invite Only Audience: 350+ VIPs
food and drink lovers food and drink lovers and Influencers and Influencers
Toronto Life brings together the crowned The sixth annual Garden Party will take The Best Dressed event will once again Toronto Life ranks the 50 most influential
chefs and hottest restaurants in April’s place on the beautiful grounds of the kick off the fall party season, along people in the city in its most anticipated
sixth annual Best Restaurants event—an Toronto Botanical Garden, one of the with Toronto Life’s 10th annual list of issue of the year, and it all kicks off with
exciting, curated evening of exceptional city’s landscaping landmarks. Partygoers the city’s most stylish people. Held in an exclusive event. The list generates
food and drink. Ticket price is approx. can taste tempting treats made by the chic Shangri-La Hotel and adjoining massive buzz for the December issue,
$110 per person, with all food and drink Toronto’s top caterers and sip on Momofuku restaurant, the Best as does the annual red-carpet launch
included. The top restaurants chosen by summer cocktails, beer and wine while Dressed event occurs on the opening event, where the list is unveiled. The ninth
Toronto Life will serve up to 1,500 dishes, enjoying exclusive entertainment. night of TIFF and gathers honourees annual Most Influential event is set to
so each guest can sample their fill. Wine, Tickets are approx. $79. Private, guided of the magazine as well as celebrities, be the most exciting yet, with the city’s
cocktail and beer stations are located tours of the grounds will be available. socialites, media personalities, power players, media heavyweights
throughout the venue, as well as other influencers, and business leaders. and socialites already saving the date
event-enhancing activations. for this must-attend soiree!
7 2020 Media Kit
Mainbook and Special Interest Publication Rates
3x Rate 6x rate 12x rate
Mainbook Rates* 1x rate (38% off) (45% off) (55% off) PREMIUM RATES* 1x rate
Full Page $14,000 $8,680 $7,700 $6,300 Double Page Spread (upfront positioning) $21,000
2/3 Page (vertical) $9,332 $5,786 $5,133 $4,200 Outside Back Cover $17,500
1/2 Page (horizontal) $7,000 $4,340 $3,850 $3,150 Inside Front Cover (2-page spread) $26,250
1/3 Page (square or vertical) $4,667 $2,893 $2,567 $2,100 Inside Back Cover $15,400
1/4 Page square (special sections only) $3,500 $2,170 $1,925 $1,575 1 Page + Opposite 1/3 vertical (limited avail) $16,333
1/6 Page (vertical) $2,333 $1,447 $1,283 $1,050 * Net Rates. HST will be added
monthly publication ad close ad due on sale Special Interest ad close ad due on sale
Publication
January Nov. 8 Nov. 20 Dec. 22
Great Spaces 2020 Feb. 28 Mar. 17 Apr. 9
Febraury Dec. 11 Jan. 2 Jan. 23
100 Best Restaurants Sep. 25 Oct. 13 Nov. 5
March Jan. 17 Jan. 28 Feb. 20
April (Best Restaurants) Feb. 14 Feb. 25 Mar. 19
May (Real Estate feature) Mar. 20 Mar. 31 Apr. 23 RATES* Premium
June Apr. 17 Apr. 28 May 21 Full Page $10,500 Inside Back Cover $11,550
July May 22 Jun. 1 Jun. 25 2/3 Page (vertical) $6,999 Double Page Spread $15,750
August Jun. 19 Jun. 30 Jul. 23 1/2 Page (horizontal) $5,250 Outside Back Cover $13,125
September (TIFF & Beer Week) Jul. 17 Jul. 28 Aug. 20 1/3 Page (square or vertical) $3,500 Inside Front Cover $19,688
October (Real Estate Feature, Inside Front Cover
Aug. 21 Sep. 1 Sep. 24 $39,375
Cocktail Week, School Directory) Gatefold
November Sep. 18 Sep. 29 Oct. 22 Please note: Advertiser and Advertising Agency are jointly and severally liable for payment. The publisher will not release
advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc.
December (Most Influentials, Gift Guide) Oct. 16 Oct. 27 Nov. 19 Editorail schedule is subject to change
8 2020 Media Kit
Digital
homepage takeover
100% share of voice on homepage and most other
points of entry. Includes billboard (970 x 250),
double big box (300 x 600) and two exclusive clickable
wallpaper ad units (2000 x 900, desktop only).
Rate (flat) : $6,500 for 7 days, $2,950 for 3 days
display BILLBOARD
We offer premium advertising opportunities on
torontolife.com, including above-the-scroll, always-
LEADERBOARD
in-view, and in-stream placements.
• B ig Box (300 x 250) : $25 CPM
• Leaderboard (728 x 90) : $25 CPM IN STREAM BIG BOX DOUBLE
BIG BOX BIG BOX
• Double Big Box (300 x 600) : $35 CPM
• B illboard (970 x 250) : $35 CPM
• Video (>666 x 375) : $35 CPM
social
Embed your content in Toronto Life’s social feeds
on Instagram (332,000+ followers) and Facebook
(181,000+ likes).
Rate : $2,000 per post
@torontolife
9 2020 Media KitDEDICATED
E-BLASTS
Torontolife.com’s City Insider list is
Newsletters ($50 CPM) comprised of subscribers who have
opted in to receive communications
from Toronto Life’s partners.
The informer THE Dish THE GOODS Working with Toronto Life, brands
The weekly roundup of exclusive online The scoop on the latest restaurant and A look at the city’s fashion trends, can engage users through custom
stories, top things to do around the city food shop openings, coverage of the local new shop openings, designer designed e-blasts that offer 100%
and engaging features from the print food scene, and the latest print magazine collaborations, party coverage share of voice, delivered directly into
edition. Every Thursday. features and reviews. Every Tuesday. and more. Every Wednesday. the inboxes of Toronto Life’s users.
16k+ subscribers | Open rate 41% 15k+ subscribers | Open rate 43% 12k+ subscribers | Open rate 41% 10k+ subscribers | $100 CPM
The open rate
of a Toronto
Life
e-newslette
r is
well above th
e
industry ave
rage
of 22%
THE HUNT Best bets TWELVE THIRTY SIX: wine of the
The scoop on Toronto’s perpetually A curated collection of the week’s best Hot takes on the top stories of the day, weekend
crazy real estate market, including events, from must-see concerts to from across Toronto and beyond. Your weekly wine pick.
condos, houses and more. Every Friday. one-of-a-kind festivals. Every Monday. Every weekday. Every Friday.
8k+ subscribers | Open rate 51% 5k+ subscribers | Open rate 29% 7k+ subscribers | Open rate 50% 15k+ subscribers | Open rate 26%
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