PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE - Wiley Corporate Solutions
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2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE electronics automotive sustainability medical aerospace packaging building & construction AN OFFICIAL PUBLICATION OF THE
THE PLASTICS INDUSTRY’S LEADING SUITE OF MEDIA
FOR NEWS AND TECHNICAL INFORMATION
OUR AUDIENCE
Plastics Engineering informs plastic industry
professionals of news and in-depth reporting on state-
of-the-art and emerging technologies that impact the SEPTEMBER 2020
IN PRINT
R&D and processing of plastic products. The objective: The Automotive Issue
Smart surfaces, lightweight materials,
To help professionals make the best use of technologies and additive manufacturing are
just some of the innovations
reshaping the auto industry
to achieve their organizations’ objectives. 30,400
RECIPIENTS
The typical SPE member is engaged with 2.6 different Source: BPA
media offered by Plastics Engineering. These are led
by the print magazine (80%), our website (43%), and our
e-newsletter (39%).
Top reasons to advertise in the Plastics Engineering
suite of media products:
READERSHIP:
90% are leaders in decisions related to new plastics
ONLINE
35,000
technologies
UNIQUE VISITORS
ANNUALLY
84% use Plastics Engineering content after reading it
INFLUENCE:
30,400+ are decision makers in the plastics industry
KNOWLEDGE:
78% use Plastics Engineering media to learn about
emerging technologies
@PlasticsEngineering @Plastics_Mag
2 | 2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDEWE ARE THE PLASTICS INDUSTRY
ACTIVE MEMBERSHIP
4.4%
CANADA
8.0%
79.6% EUROPE
UNITED
STATES 5.7%
ASIA
.5%
MEXICO
1.8%
MIDDLE
EAST,
AFRICA
Coverage Worldwide The Plastics Processing Landscape
Primary Machinery...............................85.6%
With more than 22,500 global members from 84
Injection Molding .......................................52.5%
countries, the SPE - Inspiring Plastics Professionals Compounding ............................................35.2%
selects more vendors, products, and services than Extrusion ................................................51.4%
any other group in the plastics industry. Blown/castfilm............................................16.9%
Sheet .............................................................17.6%
Pipe/conduit/profile/tubing .....................20.4%
SPE Membership by Function
Coating, web..................................................4.2%
As an SPE member benefit, Plastics Engineering has the Coating, wire/cable....................................... 7.7%
distinct advantage of providing content about new and Foam processing.........................................11.6%
emerging technologies to the innovators of the plastics Reinforced composites..............................12.0%
industry. We develop enduring relationships with the big Thermoforming...........................................15.1%
names in plastics and find out about new advances first. In-house Tooling....................................38.0%
Mold making................................................ 21.1%
SPE Membership by Job Function Tool repair & maintenance.......................35.6%
Secondary Processing........................... 37.7%
Decorating/finishing/printing ...................27.1%
Commercial Bonding/welding.........................................27.5%
General/Corporate 17% Blow Molding .........................................25.7%
Management Extrusion blowmolding.............................16.2%
Research &
30% Development 4% Injection blowmolding...............................10.9%
Stretch blow molding ...................................7.0%
Consulting 6% Rotational molding.......................................6.0%
Reaction injectionmolding..........................4.6%
Compression transfer ..................................4.2%
Academia 14%
Calendaring....................................................3.2%
Operations
10% Other.......................................................19.4%
Engineer (Some recipients indicated more than one function, the number of
19% respondents may exceed 100%. The data is presented for statistical
and marketing purposesonly.)
Source: Publisher’s own data.
2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE | 3PLASTICS ENGINEERING
EDITORIAL
2021 Event Coverage and Closing Dates The following topics are covered in every issue:
January Ad Close Date: MACHINERY
| Technology in Plastics Issue 12/9/2020
EVENT PREVIEWS: Materials Due Date:
2021 SPE International 12/9/2020
•Plastics machinery, including injection/blow molding
Polyolefins Conference machines, extruders, and 3D printers
February Ad Close Date:
•Maintenance tips and advice
| Medical Plastics Issue 1/8/2021 •Industry leaders on machinery that will move the
EVENT PREVIEWS: Materials Due Date:
ANTEC 2021 1/8/2021 plastics industry into the coming decade
ADDITIVE MANUFACTURING
March Ad Close Date:
| Materials Issue 2/4/2021 •The latest in 3D printing for the medical,
LIVE ANTEC 2021 Digital Materials Due Date:
Coverage 2/4/2021
construction, industrial, and automotive sectors
•Updates on the latest composites for additive
April manufacturing
| Packaging Issue Ad Close Date: •Innovators of plastics using additive manufacturing
EVENT PREVIEWS: 3/19/2021 to revolutionize the industry
Auto EPCON Coverage Materials Due Date:
EVENT COVERAGE: 3/19/2021 DESIGN SOFTWARE
2021 SPE International
Polyolefins Conference •The best investments in CAD and CAM software
EVENT COVERAGE:
ANTEC 2021 •Insiders’ views on how software is changing the
plastics industry
May Ad Close Date:
| The ANTEC 2021 Issue 4/9/2021 •Plastic innovations developed using design software
EVENT COVERAGE: Materials Due Date:
ANTEC 2021 4/9/2021 RESINS AND COMPOSITES
•Explorations in thermoplastic polymer resins
June Ad Close Date:
| Green Issue 5/13/2021 •Spotlights on sustainability and recyclability
EVENT COVERAGE: Materials Due Date:
Auto EPCON 5/13/2021 ADDITIVES AND COLORANTS
•Additives that enhance and improve plastics’
July/August Ad Close Date:
| Thermoforming Issue 7/9/2021 properties and strength
EVENT PREVIEW: Materials DueDate:
SPE Thermoforming Conference 7/9/2021
•Brilliant, bright features on the colorants that
bring plastics to life
September Ad Close Date:
| Automotive Issue 8/11/2021
EVENT PREVIEW: Materials Due Date:
Automotive TPO 8/11/2021
October Ad Close Date:
| Building & Construction Issue 9/10/2021 @PlasticsEngineering
Materials DueDate:
9/10/2021
@Plastics_Mag
November/December Ad Close Date:
| Additives Issue 11/8/2021
EVENT COVERAGE: Materials DueDate:
SPE Thermoforming Conference 11/8/2021
Automotive TPO
4 | 2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDEBUILD YOUR BRAND WITH FOCUSED SOLUTIONS
PRINT ADVERTISING
Plastics Engineering magazine has a guaranteed reach of 30,400 Publish a two-or four-page
global industry leaders in more than 84 countries. We offer a special insert within the print
number of print advertising opportunities that allow you to target magazine. Contact us for
your audience throughout the year. information.
PLATINUM PROGRAM
2021 Display AdRates DISCOUNTS
Ad Size Price
Special discounts for
Full page color $8,400 advertising campaigns are
Half page color $6,326 available to SPE member
Double page spread $15,650
companies.
Frequency Rate Info
Frequency Discount
1-2x 0%
3-6x 3%
7-9x 6%
10-24x 9%
2021 Cover Ad Position Rates
Cover 2: 35%
Cover 3: 25%
Cover 4: 50%
All rates are NET per issue for all sizes
Final trim size: 8.125” x10.75”
Full Page Two-Page Two-Thirds Half Page Half Page
Live area: 7.625” x10.25”
Bleed Spread Bleed Page Horizontal Vertical AD FILE REQUIREMENTS
8.375”x11” 16.5”x11” 4.625”x11” 7.125”x4.75”
3.5”x9.75” Print: Please submit print ad
materials as Adobe PDF file at
300dpi
Bleed: No additional charge.
Short rate: All advertisers (display
Half Page One Third One Third One Third Quarter Quarter print and digital) will be short
Island Page Page Page Page Page rated 50% for unfulfilled insertions
Vertical Horizontal Square Horizontal Vertical
4.675”x7.125” contracted.
2.25” x9.75” 7.25 x2.375” 4.625”x 4.625” 7.125”x2.375” 3.5” x4.375”
2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE | 5ONLINE OPPORTUNITIES
www.PlasticsEngineering.org
The premier online resource for plastics industry Issue Alerts
professionals. Issue Alerts update subscribers about the current
• 3,400 unique visitors each month issue of Plastics Engineering.
• 7,800 monthly page views Circulation 8,600.
We offer a range of options to customize your
• 1.7 pages viewed pervisit
sponsorship:
Your banner advertisement will appear throughout • Single sponsor exclusivity
the entire site, or you can specify placement in any of
• Audience targeted by a single journal or a range of
the following categories: News, Blog, Product Focus,
journals in a subject category
and all the other pages on the website.
• Advance notice of content (themes) featured in
forthcoming e-news letter issues
Leaderboard • Highly selective campaigns with pricing based on
Size: 728 x90 pixels the volume of opted-in registrants
$5,200 (NET)
Sole sponsor / 30 days
$3,200 (NET)
Issue Alert Ad Specifications:
Shared sponsor /30 • Include your URL with ad creative file
days
• Acceptable file formats (non animated):
GIF, JPG and PNG
MPU Banner: • Maximum banner size: 200KB
Size: 300 x 250 pixels
$3,500 (NET) Custom Content Alerts
Sole sponsor /30
days Top and bottom
Our custom content alerts are delivered digitally
positions available to opt-in subscribers with a preview of upcoming
articles in a mobile friendly email. Multiple
positions are available in each issue.
• Delivered digitally to 8,600 opt-in subscribers
• Average open rates over 10%
Feature Box above the fold: $2,800 (NET)
Technical specifications Size: 300x250
Please provide the following materials: Accepted file formats: GIF, JPG andPNG
Creative for advertisement and target Non animated files Max file size: 200KB
URL Backup gif/jpeg file (if applicable) Feature Box below the fold: $2,000 (NET)
Maximum size for banner ad files: 200KB Size: 300x250
Rich media instructions: https://goo.gl/mQJHjV Accepted file formats: GIF, JPG and PNG
Non animated files Max file size: 200KB
6 | 2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDECONTENT MARKETING
Content Media for Supporting Webinars
Thought Leadership
Deliver your innovative position, improve your brand,
Position your brand as an industry leader and share and build credibility by sponsoring a webinar. Connect
market knowledge in these long-form content with your relevant audiences in an online learning
marketing tools. environment they depend on.
Incorporate these opportunities into your advertising We offer a wealth of opportunities to showcase your
and marketing program in order to drive traffic. brand, build thought leadership, deliver training, and
identify qualified customers. Our webinars include
live question-and-answer sessions before and after
Your message—on screens everywhere the main presentation. You gain invaluable data to aid
your post-event marketing strategy.
We have an extensive collection of research on
physical sciences on the Wiley Online Library, which
generates an average of 85 million page views from
over 19.5 million unique users each month. It provides We provide the following with
seamless delivery of 7.2 million articles from 1,600 each webinar:
journals, 21,000 books, and hundreds of reference • Renowned subject matter experts
works, laboratory protocols, and databases. We
• Comprehensive list of available topics
can develop a customized communications plan to
support your promotional and publication strategy. • A detailed presentation agenda
• Registration and attendance tracking
We can work in partnership with you to reach the
• Recording and hosting of the entire presentation
right people who every day are: exploring our
website; downloading our content; reading our print • Multimedia promotional campaigns
books, journals and supplements; and attending our • Development and production of campaign materials
webinars. • Schedule of email reminders
2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE | 7Essential Knowledge Briefings (EKB) Essential Knowledge Briefings (EKB) are short guides to the latest applications of plastics technology. Reviewed and updated annually by world leading experts, EKBs provide the plastic engineering community with the latest and most current information on research applications. Because these succinct guides provide in-depth information on niche topics, they often resonate with specialized audiences. And, they are mobile enabled for convenient access. Engage and Inform Promote your product and brand —sponsor an EKB for your product and engage the research community with invaluable product and branding opportunities. Print On-Demand We offer EKBs in print using quality paper stock and binding, with your brand identity prominently displayed. Contact us for more information. 8 | 2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE
MAKE AN IMPACT
INTEGRATED DISPLAY
AND DIGITAL PROGRAMS
Plastics Engineering now offers combination savings when you place
a printad in the magazine at the same time you place a banner ad on
www.plasticsengineering.org or our E-Newsletter.
2020 Combined Rates for Print and Banner Ad Placements
Per placement rate for print ad in Plastics Per placement rate for print ad in Plastics
Engineering, and banner ad on Engineering, and banner ad on the E-Newsletter.
www.plasticsengineering.org website
1x 3x Above the fold 1x
Full page and Banner $8,400 $6,500 Full page and Leaderboard/MPU $6,500
Two-third page and Banner $7,000 $4,075 Two-third page and Leaderboard/MPU $4,075
Half page Island and Banner $4,975 $3,600 Half page and Leaderboard/MPU $3,600
Half page and Banner $3,585 $2,450 One-third page and Leaderboard/MPU $2,450
One-third page and Banner $3,245 $2,200 Quarter page and Leaderboard/MPU $2,200
Quarter page and Banner $3,245 $2,200
Prices above are for leaderboard or MPU (square) banners
Below the fold 1x
Full page and MPU $3,000
Half page and MPU $2,000
Quarter page and MPU $1,500
2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDE | 9INTEGRATED ADVERTISING PROGRAMS
WILEY POLYMER SCIENCE
& TECHNOLOGY JOURNALS
The SPE partnership with Wiley allows you to expand your print impact by ‘bundling’ your ads
in Plastics Engineering with opportunities in other Wiley publications. Contact your Wiley
sales representative for additional information. Wiley journals in the Polymer Science &
Technology category have the following viewership:
Average Monthly impressions: 1,800,000
Average Monthly page views: 900,000
INDIVIDUAL JOURNALS
Polymer Engineering & Science 2021 CPM Rates:
A highly regarded journal that serves as a forum for Skyscraper..............................$75
authors of treatises on the cutting-edge of polymer Leaderboard........................$100
science and technology. CPM= cost per thousand
• Average monthly full-text downloads: 170,264
• Average monthly HTML downloads: 47,711
• Average monthly ePDF views: 22,000
Polymer Composites 2021 CPM Rates:
This scientific journal serves the fields of reinforced Skyscraper & MPU................$75
Leaderboard........................$100
plastics and polymer composites, including research,
CPM= cost per thousand
production, processing, and application.
• Average monthly full-text downloads: 161,526
• Average monthly HTML downloads: 61,630
• Average monthly ePDF views: 30,000
Journal of Vinyl & Additive Technology 2021 CPM Rates:
A peer-reviewed technical publication dedicated to new Skyscraper & MPU................$75
Leaderboard........................$100
and important work in the fields of polymer modifiers and
CPM= cost per thousand
additives, vinyl polymers and selected review papers.
• Average monthly full-text downloads: 18,548
• Average monthly HTML downloads: 5,104
10 | 2021 PLASTICS ENGINEERING PRINT & DIGITAL MEDIA GUIDEPlastics Engineering Wiley is a world leading publisher of
is published by John Wiley & Sons, Inc. academic, scientific and professional
on behalf of the information, and the world’s largest society
journal publisher. Wiley has a rich source
Society of Plastics Engineers (SPE).
of essential content, including a large
portfolio of peer-reviewed journals serving
CONTACT US the knowledge ecosystem in science and
engineering.
PRINT AND E-MEDIA MARKETING We develop unique, custom projects,
linked to our massive collection of scholarly
Susan Blessing publications on Wiley Online Library, a
global resource that includes over 4 million
Senior Account Manager, Sciences
articles from 1,500 journals. Through
P:201-723-3129 our extensive range of professional
E: sblessin@wiley.com publications, we support your marketing
and customer engagement strategies, and
Advertising appearing in Plastics maximize the impact of your brand.
Engineering is not to be taken as
an endorsement, expressed or
implied of the respective company’s
processes,products, or services
represented in the ad
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