MEDIA KIT 2021 - Goldbach Group
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MEDIA KIT 2021
MEDIA KIT 2021
ES Magazine THE TEAM
Editor-In-Chief
Launched in 1987, the Evening Standard
Emily Sheffield
magazine celebrates the thriving culture,
art, fashion, beauty, food, film and theatre
Executive Editor
scenes in London.
Anna van Praagh
Published every Thursday and Friday
with the Evening Standard newspaper,
Acting Deputy Editor
ES Magazine is the barometer for what
Hamish MacBain
to buy, see and experience in the capital
each week, reaching a wide and affluent
Acting Assistant Editor
readership across the city.
Dipal Acharya
ES Magazine is first-to-market with
exclusive news and features, beating the
Head of Magazines:
weekend supplements and capturing the
Christina Irvine
attention of its reader when spirits are
lifted heading into the weekend.
Head of Fashion, Retail, Luxury
Rich with profile interviews, fashion shoots
and International
and dedicated culture, travel, food and
Maurice Mullen
beauty pages,
ES Magazine’s impact reaches far beyond
Head of Beauty and Lifestyle
London and it is regarded as a top-tier
Suzan Antonowicz
magazine for one of the world’s leading
capitals. Its stylish, full colour format
combined with engaging editorial makes it
an integral part of the London weekend.
Voted National Magazine of the year,
News Awards 2019
MEDIA KIT 2021
EDITORIAL ENVIRONMENTS CIRCULATION
ES Magazine provides advertisers with the FASHION
ES MAGAZINE 200,000
EDITION
opportunity to feature in a range of targeted editorial M AG A Z I N E O F T H E Y E A R
environments, from beauty to travel. Starring
CHRISTOPHER
KANE
Every week it covers:
SIMONE
ROCHA
PREEN
STEPHEN
SHORT SUITS, JONES
DISTRIBUTION IMPROVEMENTS:
POLKA DOTS
AND PINK THE JOY
STETSONS: OF SEX
THE SEASON Hot goes haute
DECODED
HIGH FASHION: Cutting-edge shoots
SHOP 172
• 200 trolleys
SPRING
POWER BUYS
using top photographers and
international models.
• ABC certificate GLOBAL TRAFFIC
• Thursday/Friday distribution
STANDARD.CO.UK
EY PARTIES: Insider party pictures
K
from the glamorous world of
London’s nightlife. OUR READERS 21M 58M
Unique Browsers Page Impressions
The ES Magazine reader is a dynamic Londoner Adobe Omniture, September 2020
OBUST FEATURES: From investigative
R balancing a busy career with an active social life.
pieces to social observation, ES Magazine Our readers are young, adventurous and have STANDARD.CO.UK/LIFESTYLE
is the only place to read about what makes cash to spend.
the metropolis tick.
READERSHIP 812K 2M
Unique Browsers page impressions
MUST-HAVES: Trend and shopping
pages for women and men. 614,000 Adobe Omniture, September 2020
KEY INFLUENCERS: Conversations 50% 50% 72% 38% ES MAGAZINE
with tastemakers, power players and
tomorrow’s talents.
MALE FEMALE ABC1 AB
85,000 168,000
Unique Browsers page impressions
59% 47 62% Adobe Omniture, September 2020
25-54 AVERAGE EMPLOYED
AGE FULL TIME
Sources: PAMCo 3 2020
RATECARD ES Magazine reaches 208,000 more readers per ES MAG SOCIAL FOOTPRINT
Whole page colour £20,000
Half-page £12,000
issue than Grazia, Hello! Fashion Monthly, Tatler
and Vanity Fair combined 104,000 11,400 28,400
Unique Delivery: 81% of ES Magazine readers do not INSTAGRAM FACEBOOK TWITTER
read any other quality Saturday/Sunday supplement
MEDIA KIT 2021 ADVERTISING OPPORTUNITIES For advertisers, ES Magazine presents a unique opportunity to reach an elusive audience of young, cutting-edge consumers with the money to back up their shopping habits, just when they’re in a receptive mood. For smart Londoners the weekend hasn’t started until they’ve picked up or downloaded their copy of ES Magazine. REACH MORE THAN 2.1 MILLION VISITORS All the beauty, fashion, features and must-haves are now available within the lifestyle channel (fashion, food & drink, travel, design, Homes & Property, health & fitness, and ES magazine) at standard.co.uk. This is the perfect environment to extend your brand to reach more than 1.5 million online visitors. (Source Adobe Omniture, November 2019)
MEDIA KIT 2021
ES MOBILE
PLATFORM
The opportunity:
• Brand new, dynamic environment engineered for the mobile web
• ES Mag content presented across scrollable article tiles opening
into a visual, story format
• Modelled on social stories and hosted on our platform
• Includes a premium In-read Story format modelled on Instagram
Stories experience and made up of multiple scenes, providing an
engaging mini-microsite style immersion
Why it works:
• ES magazine is London’s leading lifestyle bible
• Perfect for showcasing a shoppable gallery of gifts in a easily
scrollable format, on a highly effective, premium mobile platform
• Flexibility for a huge range of multi-medium creative such as
video, animations, gifs, or a gallery of display assets, or a clickable
shoppable range
• +236k social media followers
Editorial Reach: Source: Google Analytics (15 Oct- 15 Nov)
• otal unique users to the website (desktop & mobile): 69K
T
• Scene impressions (total impressions): 224K
• Interactions with events (unique events): 200K
• Story impressions: 73K
2-4 weeks partnership (min. 10 working days’ notice of live date)
MOBILE SOCIAL
In-read brand story Instagram post
Guaranteed 10,000 Facebook post
Scene Impressions Guaranteed 100,000 impressions
£10,000 gross
SPONSORED POSTS: £3K PRE-RECORDED VIDEO: £10K - £15K
MEDIA KIT 2021 x3 posts (1x FB, 1x TW, 1x Insta)
Using client’s assets, social copy
1x video, x3 social posts
(1x FB, 1x TW, 1x Insta)
written by ESI and social boosting included Not including talent or location
Social Packages
INSTAGRAM & SOCIAL TAKEOVERS: £15K
INFLUENCER MARKETING: £5K +
X Roadblock of ES Magazine Instagram
(min costs may vary depending on reach of influencer)
stories and page
x3 social posts (1x FB, 1x TW, 1x Insta, including
x3 Instagram posts
social influencer)
x3 Facebook posts
Social content includes content created in-house
x3 Twitter posts
by ESI Media
x1 Story Highlight
Talent not included
SOCIAL STORIES: £1K LIVE STREAMED VIDEO: £7K
3x stories created in-house by ESI Media 1x video, 2 x social posts (1x FB, 1x TW)
(on Instagram or Facebook; £1K for both Can also multistream to clients social
platforms together) channels at no additional cost
(Talent not included) (Talent not included)
SOCIAL GIFS OR CINEMAGRAPH: £4K TWITTER POLLS: £1K
1x asset, x3 social posts 1x Twitter poll Written in-house
(1x FB, 1x TW, 1x Insta) by ESI and social boosting included
Social boosting included
Created in-house by ESI Media
@eveningstandardmagazine TWITTER & INSTA STORY Q&A:
(TBC on price)
30 minute – 1 hour Q&A session
@ESMagOfficial
‘Client rights to content not included.
SOCIAL OPPORTUNITIES facebook.com/ESmagofficial Rights can be negotiated separately’
MEDIA KIT 2021 THE POWER OF COVER WRAPS Cover wraps create instant impact, which because of their size and position, reach beyond ES Magazine readers to non-reading London commuters. JO MALONE CASE STUDY On 24 May, ES Magazine featured a Jo Malone cover wrap with outstanding results. 1/3 of all London commuters noted the Jo Malone cover wrap. In addition, 24% of commuters saw the cover wrap, despite not reading it. The wrap reached 1.8m people in total.
ES Magazine publishes themed issues targeting Londoners as they make their life and style buying decisions. 2021 Specials List 14/15 JANUARY WELLNESS SPECIAL 11/12 FEBRUARY VALENTINES SPECIAL 18/19 FEBRUARY LFW EDITION 4/5 MARCH THEATRE FUND 11/12 MARCH MEN’S EDITION 18/19 MARCH TRAVEL SPECIAL 25/26 MARCH KIDS SPECIAL 8/9 APRIL HIGH STREET EDITION 22/23 APRIL SHOE & BAG SPECIAL 6/7 MAY BEAUTY SPECIAL 13/14 MAY WATCH & JEWELLERY SPECIAL 3/4 JUNE PRE-FALL FASHION 10/11 JUNE LFW MEN’S EDITION 24/25 JUNE FOOD SPECIAL 15/16 JULY SUMMER BEAUTY 26/27 AUGUST INTERIORS SPECIAL 16/17 SEPTEMBER LFW EDITION 23/24 SEPTEMBER PROGRESS EDITION 30/1 OCTOBER ART SPECIAL 7/8 OCTOBER GENTLEMAN’S EDITION 14/15 OCTOBER DESIGN SPECIAL 21/22 OCTOBER BEAUTY SPECIAL 28/29 OCTOBER WATCH & JEWELLERY SPECIAL 11/12 NOVEMBER LUXURY SPECIAL 25/26 NOVEMBER CHRISTMAS GIFT GUIDE 9/10 DECEMBER CHRISTMAS FOOD & DRINK
MEDIA KIT 2021
DIGITAL FILE SPECIFICATION FILE PREPARATION
HAPPY • All files transmitted to us should be in • PDF Files should have no border
BIRTHDAY Adobe Portable Document Format (PDF)
TO INSTA
M AG A Z I N E O F T H E Y E A R
How the • Ink weight should not exceed 300
’Gram slid
into our DMs • Files should be sent to the size of the media box
SKIN & • Reverse out white or coloured text should be
DRONE THIS
Beauty’s OLD • Files should be sent in with a transparent background no smaller than 10pt bold and should not be
mind-blowing
THING?
innovation
INSIDE the compressed
V&A’S secret
Plus: ARCHIVE • Files should be sent in the form of PDF 1.3 via one of
HOME TECH the options below, and must be PDF/X-1a compliant • Reverse out text should not be more than two
HEROES,
THE A-LIST’S NEW
FAVOURITE WINE
colours
& JEAN-PAUL • Colour: CMYK. Pantone with appropriate CMYK
GAULTIER’S
MY LONDON Mapping is accepted but not recommended • Fine Serif Type faces should not be used
• All fonts MUST be embedded, Type I or • Body text must be single colour or two colour
True Type only at most, and no less than 8pt in size and also not
POWER
compressed.
• Neither custom transfer functions nor custom halftones
PLAYER
are accepted
• Magazines 300dpi
Meet Hannah John-Kamen,
the star of our latest TV obsession • Monochrome Bitmaps should be at 900dpi and CCITT
Group 4 compressed.
TECHNICAL SPECIFICATIONS
ES MAGAZINE TYPE BLEED TRIM
Full Page 266 x 190 294 x 218 286 x 210
Double Page Spread 266 x 400 294 x 428 286 x 420
Half-Page Vertical 266 x 93 294 x 107 286 x 103
Half-Page Horizontal 133 x 190 147 x 218 143 x 210
Half-Page Double 133 x 400 147 x 428 143 x 420
MEDIA KIT 2021
TECHNICAL AD DELIVERY OPTIONS
10 things
I love about SPECIFICATIONS VIO ADEXPRESS
the lockdown
By Lynn Barber
M AG A Z I N E O F T H E Y E A R
Colour Image Profiles Details can be found at adexpress.co.uk
ISOCoated is to be used for Cover stock
ADFAST
ISOwebcoatedbb text sections
This delivery mechanism costs 50p per advert.
Total Ink Weight should not exceed 30000% Further details on this method can be found
THE GIFT Screen Ruling at adfast.co.uk.
OF BEAUTY
How your
surplus
Cover Section 150lpi
make-up can INTERNET DELIVERY
E
help others Body Section 133lpi
I
This is Associated Newspapers’ free preflight
B
Separation Angles
and delivery service and can be downloaded from:
B
Applied by Printers http://vcsp.vio.com/vcsp/download.html
DEA R RY
Dot shape
Applied by Printers ADSTREAM
All mono ads can be delivered via Quickcut.
Copy Deadlines
H
For further information either call
14 days preceding publication date +44(0) 207 691 5260 or go to quickcut.com
PLUS:
A THE BEST WAYS
IT H
NC E WROLL TO GIVE BACK,
Cancellation Deadlines
E ’ GIZZI ERSKINE
UDI K ’N
AN AUE ROCVIVOR In writing by 11am,
COOKS UP
A STORM and
T R SUR MS BANKS’ 56 working days preceding publication date
MY LONDON
CONTACT
PRODUCTION MANAGER
020 3615 0563 or adcopy@ukmetro.co.ukMEDIA KIT 2021
WEBSITE AD SPECIFICATIONS
AD TYPE AVAILABLE FORMATS MAX FILE SIZE NOTES
970x250 (expandable versions to Expandable, need a close button, click
GIF, Javascript tags,
extend no more than 250 pixels to open/close and sound off as default.
BELLYBAND PNG, HTML5 50k
downwards) Excluded from homepage
728x90 (expandable versions to extend GIF, Javascript tags
no more than 180 pixels downwards) Expandable, need a close button, click to
LEADERBOARD PNG, HTML5 50k
open/close and sound off as default
300x250 (expand Horizontally by GIF, Javascript tags
MPU 50k
300PX) 300x600 PNG, HTML5 Expandable, need a close button, click to
DOUBLE MPU Javascript (most often from open/close and sound off as default
a rich media provider)
Streamed Movies (best sizeS: 728x90, VARIOUS If streamed from third party Expandable, never on homepage and
300x250, 970x250) source it doesn't matter pending needs a close button, click to open/
length of movies. Sound should close and sound off as default. Clear
be off as default. Total max file Stop/Pause and Play button
size 1.2MB polite load size. Initial
load size 50 KBMEDIA KIT 2021
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