Barcelona Activa The Local Economic Development Agency of the Barcelona City Council
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Barcelona Activa
The Local Economic Development Agency of the
Barcelona City Council
March 2019
Barcelona in figures 2019
89,3% de la força de treball
1.602.386
A thriving city with 1,628,936 inhabitants habitants
(Metro Area of 4.7 million) en el sector Serveis
The capital of Catalonia, generating 20% of Spain’s GDP and 25% of its exports
174,209 companies (95% of them SMEs and micro businesses)
1.1 million workers, 54% of which employed in knowledge intensive sectors
51% of the Catalan workforce holds a university degree
214,000 students at the nine Universities of the Barcelona area 54,1% dels treballadors/es
treballen en sectors
16.4 Million tourist overnight stays
intensius en coneixement
The world’s leading city hosting International meetings and congresses
Hosting the Mobile World Congress until 2023
200.000 estudiants
5th Best world city in terms of quality of life (State of the World cities UN-Habitat 2012)
universitaris a l’Àrea
9th City in attraction of foreign investment projects (KPMG Global Cities de Investment
Barcelona Monitor 2018)
17th World leading city in scientific output
An airport serving 50 million passengers (Europe’s 7th busiest) connected to 150 destinations
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Barcelona Activa
What is Barcelona Activa? Created in 1986, Barcelona Activa is the Local
Development Agency of the Barcelona City Council, being part of its Area of Economy,
Employment, Digital City and International Relations
Barcelona Activa’s Mission:
Boost economic policies and local development to promote an improvement in the quality of
life of the Barcelona citizens. This is achieved by promoting employment, entrepreneurship and
supporting businesses, taking into account the diversity of needs of the citizens in different parts of the
city’s territory, with a perspective of a plural economy (that includes social, solidary and cooperative
economy) and to promote citizens’ empowerment and territorial balance.
The objective of these policies is to achieve a fair model of economic development and the
creation, maintenance and equal distribution of employment.
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Barcelona Activa’s lines of activity
Strategies to Promote Employment
Training & Innovation
Entrepreneurship
Enterprise
Socioeconomic innovation
Territory an proximity
City Promotion
Tourism
bcn.cat/barcelonactiva 4
Barcelona Activa
Barcelona Activa’s network of Specialised Facilities
Convent de Sant Agustí
Barcelona Activa HQs Entrepreneurship Centre
Employment Centre
Glòries Building
Glòries Entrepreneurship Centre ESA BIC Incubator
Glòries Business Incubator
MediaTIC Building
Business Support Office Barcelona Activa
Cibernàrim IT training centre Technology Park
MediaTIC Business Incubator
Almogàvers Business Factory Porta 22
ABF Coworking Professional Development
ABF Business Incubator Centre
InnoBA - Canjaumandreu Ca n’Andalet
bcn.cat/barcelonactiva 5
Socioeconomic Innovation Centre Employment Centre
Barcelona Activa
Barcelona Activa, with a large presence at the neighbourhoods
bcn.cat/barcelonactiva 6
Fields of Activity
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Executive Direction of Strategies to promote Employment
1. Strategies to promote employment
Municipal priority: Promotion of quality employment for all to fight unemployment and
precarious employment.
Objective: Transform the unemployed person into an attractive candidate for companies,
increasing their employability and accompanying them towards insertion.
Activity, employment and unemplyment rates. 4th Citizens that used the employment services and
Quarter 2018. In % in population aged 16 to 64 programmes in 2018
Barcelona Catalonia Spain
Guidance for schools and universities 13,002
Activity rate 79% 78% 74.9%
Personalised professional guidance 17,885
3,735
Employment rate 70.9% 69.2% 64%
Employment training
Unemployment rate 10.3% 11.9% 14.6% Labour experience programmes 1,230
Source: Studies Department of the Management of Economic Policy
and Local Development of the Barcelona Citty Council based in Work in the neighbourhoods programme 2,383
Spain’s Active Population Survey
Other employment programmes 4,105
Persons that used the employment
24,961
services and programmes
Source: Barcelona Activa statistics
bcn.cat/treball 8
Executive Direction of Strategies to promote Employment
1. Strategies to promote employment
Planning instruments
1. Barcelona’s Employment Strategy 2016-2020 (BES): main employment strategy of the
Barcelona City Council, agreed with local social stakeholders. It defines four strategic lines
developed in 30 measures.
2. Pla d’Actuació per l’Ocupació 2018: annual plan foreseen at BES, that identifies the
measures (with concrete objectives and impact indicators) that concretes the BES strategic
lines.
bcn.cat/treball 9
Executive Direction of Strategies to promote Employment
1. Strategies to promote employment
Service charter
The service charter is structured in 4 large areas:
1. Employment guidance: information on the labor market, professional guidance, actions on
geographical mobility, initial attention, tutoring and accompaniment to insertion, craft tastings,
awareness raising and entrepreneurship actions.
2. Training and skills learning: technical-professional training; training in key, basic,
transversal skills; professional practices
3. Experience building and work programmes: work experience activities (such as
employment plans, work in neighborhoods, etc.).
4. Labour market and intermediation: entreprise-employment platform, sectorial job search
(market places), job search spaces, job search actions, intermediation, prospecting / visits to
companies, recruitment subsidies, customized recruitment actions for companies, new web
contents
bcn.cat/treball 10Executive Direction of Entrepreneurship, Enterprise and Innovation
2. Entrepreneurship
Coach entrepreneurs from the business idea to the setting up of the company and promote
entrepreneurial initiative to position Barcelona as a benchmark in the field of support to
entrepreneurship.
ONLINE TOOLS A mixed model of
support to
entrepreneurship
Feasibility assesment of
the business project
Generation and
assesment of TRAINING ACTIVITIES
The business idea
TECHNICAL ADVISORY
SERVICE
Start of business
activities
Tailor made programmes
bcn.cat/empreses 11Executive Direction of Entrepreneurship, Enterprise and Innovation
2. Entrepreneurship
1. Permanent and personalised entrepreneurial coaching.
2. Wide range of entrepreneurship training programmes, expert advisory servicesc and digital
tools.
3. Wide range of tailor made programmes for entrepreneursc (specific target groups and
sectors)
4. Four business incubators: European Space Agency BIC Incubator Barcelona, Glòries
Incubator, Almogàvers Incubator, MediaTIC Incubator.
5. Lidera . Networking and Support for Female Professionals and Entrepreneurs
13,780 entrepreneurs and 2,371 business projects coached in 2018
bcn.cat/empreses 12Executive Direction of Entrepreneurship, Enterprise and Innovation
3. Enterprise
Support the strengthening, growth and competitiveness of companies and third sector
entities with the objective of promoting the creation of wealth and quality employment in
the city of Barcelona.
Number of Number of entreprises in
employees the City of Barcelona
Number of entreprises 174,209
Medium and large entreprise > 50 1.1%
Small entreprise 10-50 3.9%
Microentreprise 1-10 38.6%
Sole traders 56.6%
Source: INE. National Statistics Index . Central Entreprises Directory (DIRCE) 2017.
In 2018 7,125 entreprises have used the entreprise services & programmes of Barcelona Activa
4, 324 in the personalised entreprise services
1,041 in programmes or in grupal actions
bcn.cat/empreses 13Executive Direction of Entrepreneurship, Enterprise and Innovation
3. Enterprise
1. Services for Barcelonian SMEs: BUSINNESS SUPPORT OFFICE
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bcn.cat/empresesExecutive Direction of Entrepreneurship, Enterprise and Innovation
3. Enterprise
2. Segmented and tailor made Programmes to fullfill the needs of entreprises
2.1 Programmes for competitiveness improvement (Retail, Industry, manufacture,
Creative industries...)
2.2 Barcelona Mentoring Programme
2.3 Axelera programme
2.4 Presence of local SMEs in Trade fairs hosted in Barcelona
2.5 Networking and Knowledge activities
2.6 Visits to companyies and coordination of business prosection
2.7 Subsidies:
- Subsidies for hiring citizens with difficulties to find a job
- Subsidies to promote the company’s survival
- Subsidies for new sole traders
bcn.cat/empreses 15Executive Direction of Entrepreneurship, Enterprise and Innovation
3. Enterprise
3. Facilities for Barcelonian SMEs
3.1. BSO – BUSSINESS
3.2. TECHNOLOGY PARK
SUPPORT OFFICE
ALL THE SERVICES FOR SMEs
UNDER THE SAME ROOF FIRST MUNICIPAL FACILITY FOR
INDUSTRIAL PROTOTYPING
Reference facility for Barcelonian SMEs More than 10,000 m2 of innovation &
that concentrates in the same space all Technology infrastructures for the
the value added services that the development of engeenering and
company needs for its development and industrial entreprises
competitiveness.
bcn.cat/empreses 16Executive Direction of Entrepreneurship, Enterprise and Innovation
4. Training & Innovation
To offer a range of training activities adapted to the needs of Barcelona Activa users, including
specific dissemination and technological training programs to improve the competences of the
citizens, professionals and companies of Barcelona.
Training contents Training formats
- Knowledge and entrepreneurial Short term training seminars
skills • Training itineraries and IT tailor made training
- Business management programmes for specific target groups
- IT training and dissemination • Specialised training activities
(Cibernàrium / Antennas) • A la carte training for external entities (adaptation of
- IT specialization (IT Academy) our standard training offer)
• Online training
bcn.cat/cibernarium 17Executive Direction of Entrepreneurship, Enterprise and Innovation
4. Training & Innovation
CIBERNÀRIUM CIBERNÀRIUM ANTENNAS
REFERENCE FACILITY FOR IT PROXIMITY IT TRAINING FOR ALL
TRAINING & DISSEMINATION CITIZENS
Wide range of IT training activities for IT training spaces located in Municipal
professionals, job seekers and SME libràries with a wide range training
workers activities on internet and other IT tools
bcn.cat/cibernarium 18Executive Direction of Entrepreneurship, Enterprise and Innovation
4. Training & Innovation
Promote, through specific programs and services, innovation as a key element for the
entrepreneurial ecosystem, the city's businesses and the improvement of internal processes of
Barcelona Activa.
Locally Internationally
- Contributing to the configuration of the •Positioning Barcelona as an innovative city
necessary conditions for the development of the worldwide.
Innovation Ecosystem •Promoting research and linking the city with
- Developing and promoting Innovation projects the best innovation practices globally.
necessary for the city. •Attracting projects and entities that solve
- Promoting and offering services for the challenges in the city.
implementation of innovation projects in
companies.
Acting as Barcelona Activa’s R&D Centre
- Deploying innovation models that promote efficiency in all internal processes
- Supporting the projects of the different departments that require an innovation component.
- Developing tools and processes for workers to adopt innovation as a key element in the
services of Barcelona Activa.
19Executive Direction of Proximity Socioeconomic Development
5. Socioeconomic innovation
Promotion and strengthening of economic initiatives in the field of Social Economy and
Solidarity and promotion of socio-economic innovation in the city.
From this area we want to spread other economic models and sensitize citizens and
organizations to contribute to the generation of changes in the practices of production,
distribution, consumption and savings.
The Social Economy and Solidarity is a plural field that
encompasses all those economic practices that have as
a characteristic feature a way to make an economy that
prioritises the satisfaction of the needs of people over the
generation of economic benefits. It also incorporates the
gender perspective and commitment to the community,
with a commitment to democratic management and a
positive impact on the environment.
We are talking about cooperativism of all kinds and size
(consumption, work, services, housing ...), the third
sector, the common collaborative economies, the
community economies, initiatives of social innovation,
collective social entrepreneurship, responsible consume,
etc.
20Executive Direction of Proximity Socioeconomic Development
5. Socioeconomic innovation
The services and programmes of the Ex. Direction of
Socioeconomic Innovation have been used by 4,580
persons in and 454 collective projects in 2018
21Executive Direction of Proximity Socioeconomic Development
5. Socioeconomic innovation
1.- Guidance and Training: Offer of different programmes, activities and actions of training,
guidance and advice for the Social Economy and Solidarity area.
1.1 Advisory and support services to projects, companies and associations in the field of
Social and Solidarity Economy.
1.2 Programs tailored to the promotion of social and collective entrepreneurship (
Comunificadora and Construim en femení les Altres Economies) and the strengthening
of companies in the field (Camí de la Solidesa).
1.3 Training and accompaniment activities for projects and companies of Workshops and
training pills for business management and training workshops and seminars for social
and collective entrepreneurship.
1.5 Stable training in Other Economies for socio-business initiatives, social projects and
technical persons (municipal staff, professional organizations, companies and citizens).
1.6 Projects to support and strengthen social-entrepreneurship initiatives of the Social
Economy and Solidarity.
22Executive Direction of Proximity Socioeconomic Development
5. Socioeconomic innovation
2. Territory and Community Action. Diagnosis, promotion and strengthening of Social Economy
and Solidarity initiatives in the city.
3. Socially Responsible Public Procurement: Promotion of public procurement socially and
environmentally responsible, encouraging the public procurement of companies in the field of
the Social Economy and Solidarity.
4. Actions for the impulse and the accompaniment of the Collaborative pro common economy
in Barcelona.
5. Actions for the impulse and guidance of the Communitary Economies in Barcelona.
23Executive Direction of Proximity Socioeconomic Development
5. Socioeconomic innovation
6. Vulnerable groups: promotion of cooperative socioeconomic projects as a model of
intervention aimed at collectives in situations of social and labor vulnerability.
7. Materials and practices for the dissemination and awareness of the Social Economy
and Solidarity in different environments (schools, municipal facilities ...)
8. La innoBAdora: incubation Community for Barcelonian for social economy projects
24Executive Direction of Proximity Socioeconomic Development
6. Territory and proximity
Barcelona Activa works to guarantee proximity local Development in the 10 districts and
73 neigbourhoods of the City.
This means promoting a nearby and ingrained economic activity in the Districts and / or Districts of
the city that has an economic, social and / or environmental impact in the context where it was born
or developed and that is led by citizens / actors / agents involved in the territory and that contributes
to territorial rebalancing.
How do we do it?
1. Promoting actions to promote the plural economy from territories or territories
2. Contributing to make Barcelona Activa’s services closer and more adaptable to citizens
3. Promote the overlapping of Barcelona Activa in the governance structures of the territories
4. Promote the coordination and alignment of actors / agents / services that operate in the territories
25Executive Direction of Proximity Socioeconomic Development
6. Territory and proximity
Instruments:
1. District Development Plans (PDE):
road map describing the development strategy
Socio-economic mindset of a district in the next 5
years.
2. Neighbourhood plans: Shock plan to reverse
unequalities in the 16 nighbourhoods more affected by
social problems and urban planning deficits.
3. Work at the neighbourhoods: Pemployment programme
Cofunded by the Catalan Employment Service to create
employment in neighbourhoods with citizens
at risk of social exclusion
Barcelona Activa services charter: per communicate,
adapt or create services/programmes at the neighbourhoods.
5. Other supraterritorial projects to boost
Social and econòmic of territories.
267. City Promotion
Mission: Promote Barcelona’s international economic relations in order to boost the local economy
and to attract activity that generates prosperity and quality employment
Goals:
- Promote Barcelona to attract productive foreign economic activity
- Improve the intercontinental connectivity of the Barcelona airport
- To retain the international economic community in Barcelona and to grow its economic activity
- Facilitate and accompany the installation of FDi projects and foreign businesses
Strategic markets Linking Barcelona with
• To promote: Europe, China and other emergint Markets • other cities
• For loyalty building: Europe, USA, Japan • other institutions and
• For prospection: Near East, Latin America, Mediterranean stakeholders
• For Brexit econòmic side effects: UK • the private sector
barcelona.cat/internationalwelcome 277. City Promotion
1. City Promotion in foreign countries
2. In-City Promotion
3. Investment projects guidance
4. Strategic Projects
4.1. City reputation. Barcelona Brand Project
4.2. Dynamization of the Design & Fashion sector
Figures 2018
25 actions of economic promotion in foreign countries
85 actions for the attraction and retention of international talent
167 International delegations received in 2018
86 Fdi projects coached, 22 of which have opened a branch in Barcelona
barcelona.cat/internationalwelcome 288. Tourism
Tourism has become a strategic sector in Barcelona, posing new challenges in urban
management. The Tourism Department works primarily on three axes, coordinating the policies
of the various departments of the Barcelona City Council that are related to it:
Tourism Strategic Plan Tourism and City Board Knowledge
The strategic guidelines are the governance of tourism and the commitment to the
sustainability of the Barcelona destination, as well as the improvement of the return of
tourist activity to the city.
298. Tourism
The Strategic Tourism Plan 2020 opens a new process of planning, reflection and shared
knowledge about the city's tourism activity and its effects. The result has allowed to define the set
of municipal actions to be deployed during the next years to manage tourist activity, while at the
same time satisfying visitors and citizens.
The Council for Tourism and City is an open and diverse citizen participation body created to
discuss the city model we want, improve the development of tourism activity and guide public
policies in this area.
Work is also being done to expand Knowledge about tourism activity, with updated statistics and
reports available to citizens and the sector.
The Tourism Directorate has also made a strategic commitment to strengthen the international
presence of Barcelona in those spaces for debate and decision on the governance of tourism.
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