MEDIAKIT 2019 - Bauer Media Advertising

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MEDIAKIT 2019 - Bauer Media Advertising
MEDIA KIT • 2019
MEDIAKIT 2019 - Bauer Media Advertising
beautyheaven.co.nz
beautyheaven, New Zealand’s
newest, biggest and most
comprehensive beauty review
database, launched in October
2018. beautyheaven combines
consumer - generated content
with high-quality beauty and
health journalism and the very
best news, tips and advice.

beautyheaven gives advertisers the
opportunity to natively integrate their
brands and new product launches with a
well-trusted review and rewards-based
New Zealand beauty website.

Overview
• Product Listings
• User-generated content
• Expert reviews (beauty editors)
• Video content creation
• Product trialling – trial teams
• Display advertising, social media and
  EDM newsletters
• Cross-promotion across Bauer media
                                                                                                                                              “
                                          beautyheaven is more than just a beauty website; it’s a go-to destination where you can find all the advice, news and insider
                                           knowledge you could ever need. It’s a community where like-minded (read: beauty-obsessed) individuals come together to
                                                   celebrate and share their love for all things make-up, skin care, hair, health, lifestyle, and so much more.
  networks                                                                                                                                                   Erin Berryman
                                                                                                                                                                      Editor
MEDIAKIT 2019 - Bauer Media Advertising
beautyheaven SITE PERFORMANCE
beautyheaven talks to a highly skewed
New Zealand female audience that is
interested in everything beauty – fitting
into two key segments:

• The pre-shop researcher Intelligent,
  solution-orientated, educated and savvy
• The beauty expert & influencer Loves
  beauty, passionate, social, vocal and
  influential

Our beautyheaven.co.nz audience reaches
the below demographic skew:
• 98% female
• 80% 18-54 years

Average monthly impressions: 93,904
Average monthly uniques: 66,181
EDM: 1,200+
Facebook: 1,300+
Instagram: 2,000
Beautyheaven members: 1,900+

All channels are exceeding
projections from site launch

Source: Nielsen CMI (Jan-Dec17). *Base: AP15+
Source: Google Analytics February 2018
MEDIAKIT 2019 - Bauer Media Advertising
INSIGHT
beautyheaven facilitates and
encourages real-life, real-time
conversations about beauty
between women. The following
insights have been taken from our
beautyheaven Australian users.
MEDIAKIT 2019 - Bauer Media Advertising
THE BEAUTY CONTRIBUTORS
  Offering a unique hubbed approach to beauty, key influencers and experts for your campaigns

                         MEGAN BEDFORD        TRACY DAVIS            AMY HOULIHAN     SARAH SIMPSON LUCY SLIGHT                  PHOEBE WATT
                         Beauty Editor,       Beauty Editor &        Beauty Editor,   Beauty Editor, Good   Features Director,   Deputy Editor/
                         Fashion Quarterly/   Lifestyle Assistant,   Woman’s Day      Health & Wellbeing    Home and             Beauty
                         AWW                  NZ Women’s                                                    Fashion titles       Editor, Next
                                              Weekly                 beautyheaven     beautyheaven
ERIN BERRYMAN            beautyheaven                                SPECIALTY:                             beautyheaven         beautyheaven
                                                                                      SPECIALTY:
Dedicated Editor to      SPECIALTY:           beautyheaven           CELEBRITY        SKINCARE              SPECIALTY:           SPECIALTY:
beautyheaven and         MAKE-UP &            SPECIALTY: 40+                                                BODY/HEALTH          HAIR
beautydirectory          FRAGRANCE
beautyheaven &
beautydirectory EDITOR
MEDIAKIT 2019 - Bauer Media Advertising
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             20,499                                                                                                                                                                                                                                                                                                                                                                                                        7,666
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             3,670
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             1,605
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              7,286                                                                                                                                                                     7,666
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        3,332
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           3,332
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                  78,569
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                                                                                                                                                                                                                                                                          12,598
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        20,657
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        33,286
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  20,657
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  14,512
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  34,603
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  12,827
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  33,286                                                                                                                                                                                      33,286
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          34,603
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           12,827
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         34,603
              READERSHIP   READERSHIP   READERSHIP     READERSHIP                                                                                                                                                                                             READERSHIP                                                                                                                                                                                                                                                                                                                                                                                                                                                          READERSHIP
        20,377
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             496,000      484  484
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  12,827
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  34,603                                                                                                                                                                                                    12,827
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             12,827
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                NEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              NEW   ZEALAND
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ZEALAND

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   NOVEMBER 2017 │ THE RIGHT SUPPLEMENTS FOR EVERY AGE │ WALKING FOR WEIGHT LOSS │ THE HEALTH BENEFITS OF FRIENDSHIPS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             NOVEMBER 2017 │ THE RIGHT SUPPLEMENTS FOR EVERY AGE │ WALKING FOR WEIGHT LOSS │ THE HEALTH BENEFITS OF FRIENDSHIPS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     WALK
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MEDIAKIT 2019 - Bauer Media Advertising
ANNUAL MEMBERSHIP & REVIEWS HUB
Essential for every beauty
and health brand across New          EDITORIAL SUPPORT
Zealand, the beautyheaven            Your products will be
Annual Membership ensures your       included in beautyheaven
products are in front of consumers   features throughout the
                                     year by keeping us up to
when they are doing their            date with new launches
pre-shop research in the             and events
comfort of their home, on
the go or in-store.

                                                                            COMPETITIONS
                                                                            Being able to enter your products
                                                                            in Best Beauty Sales articles,
                                                                            competitions and social media posts

                                                           PRODUCT LISTING
                                                           Consumer-friendly features such
                                                           as product description, star rating,
                                                           price, contact details and a buy-
                                                           now button that can be linked to
                                                           your eCommerce channel

                                                                                      BRAND MEMBERSHIPS
                                                                                      From $3,000 Annually.
                                                                                      Multiple brand discount packages
                                                                                      available upon negotiation.
MEDIAKIT 2019 - Bauer Media Advertising
BEAUTYHEAVEN SPONSORED CONTENT (WRITTEN)
beautyheaven sponsored content is created to suit the objectives of the campaign whilst also tailoring
to the themes favourable with the beautyheaven audience. This content can be written in an educational,
pictorial, before and after or how-to format.
PACKAGE INCLUSIONS:
• Concept, Writing and
  Editing of content
• Dedicated content hosting
  on beautyheaven
• Social Boosting inclusion
• On Site Drivers (Homepage)
• Newsletter Driver
• Social Drivers

All features are keyword
optimised for SEO and
permanently archived on
annual product listings for
ongoing reference during
pre-purchase research.

                                       INTEGRATED                               DISPLAY                            SOCIAL
                               ENGAGE EDUCATE & ENTERTAIN               BRAND AWARENESS & CTA             STIMULATE WORD OF MOUTH
                               • Video tutorials, interviews and    • High-impact 100% share-of voice      • Highly targeted sampling
                                        event coverage               homepage and targeted category        • Conversation stimulation
                               • Sponsored features and blogs,                   takeovers                 • Social media engagement
                                   “how-to”, tips and tricks             • Run-of-site banner ads                    • Events
                               • Consumer-generated content,       • Newsletter inclusion and dedicated
                                 promotions and competitions                       EDMs
                                     • Special issue hubs
MEDIAKIT 2019 - Bauer Media Advertising
SPONSORED CONTENT EXAMPLES
MEDIAKIT 2019 - Bauer Media Advertising
BEAUTYHEAVEN SPONSORED VIDEO
beautyheaven videos are created with the style and
voice of the brand in mind, whilst also taking into
consideration on site keyword searches and trends.

Each video is fully customised to suit the objectives
of the campaign whilst also tailoring to the themes
favourable with the beautyheaven audience.

PACKAGE INCLUSIONS:
• Video Production - Video concept, filming and editing (1-3 mins in
  length)
• Dedicated video hosting on beautyheaven & beautyheaven YouTube
• Social boosting inclusion
• On Site Drivers (Homepage)
• Newsletter Driver
• Social Driver
• Roadblocked display assets around content
• Social media edit – Facebook & Instagram
TRIAL TEAM REVIEW OPPORTUNITIES
  Leverage our network of real women to facilitate product reviews.

                     Expert trial team                           Member Trial Team package (written reviews) inclusions:
  • Four members of the beautyheaven team review the latest      • A selected number of beautyheaven influencers to trial your
       and greatest products they’ve discovered recently.           product and post long-form (150 word) reviews on product
• One of your products will be among the four featured, with a                                  listing
 review written about your nominated product on your listing.             • Trial Team summary / overview landing page
                • Social media and EDM drivers                          • On site editorial drivers and co-branded banners
 • On-going SEO benefits from permanently archived content         • On-going SEO benefits from permanently archived content
                                                                  • Post-trial survey of up to 10 questions, the results of which
                                                                               can be amplified via brand promotions
                                                                 • Star-rating dinkus to utilise across all assets for a 12-month
                                                                                           period e.g. POS
                                                                                   • Social media and EDM drivers
beautyheaven TRIAL TEAM EXAMPLE

                          Trial Teams generate
                          organic member comments
                          & purchase intent
beautyheaven TRIAL TEAM REVIEWS
TRIAL TEAM EXTENSION- PRINT ADVERTORIAL
Extend your beautyheaven                                                                                                            E ST É E L AU D E R X FAS H I O N Q UA RT E R LY

trial team into the most
relevant Bauer print title with      Double Wear                                                                                             A S T H E Y S AY
                                                                                                                                          Beautyheaven.co.nz

an advertorial.
                                                                                                                                          members share their

                                      or nothing
                                                                                                                                          Double Wear reviews:

This can showcase not only
                                                  Still haven’t found what you’re looking for?
                                                        Maybe it’s time to stop searching.

the trial team results through
                                                                                                                                         “My holy grail stay-all-

                                  T
                                           he endless new foundation              it on with a dense-bristle brush or a                  day foundation. I have
                                           launches every season can              damp sponge blender for a beautiful                  combination skin prone to

key reviews but also the trial
                                           sometimes feel like the                velvety-matte perfected finish, blending             hormonal breakouts, and
                                           reinvention of the wheel – with        away pigmentation and imperfections                    this has medium to full
                                  shiny new rims, but a wheel nonetheless.        as much as we need to without it ever                 buildable coverage that

team star rating badge.
                                  Beauty editors like to think of Estée           looking mask-like.                                      covers nicely without
                                  Lauder’s Double Wear Stay-in-Place                                                                       looking too caked.”
                                  Makeup SPF10 as a wheel. That’s                 C O N T R O L S O I L & S H I N E If your            B H M E M B E R N ATA L I E M A R T I N
                                  a not-very-sexy way of saying that it’s         skin has a tendency to get a ‘glow’
                                  such a cult product it’s become a sort          on whatever the weather or you have
                                  of control against which we judge all           trouble with makeup migrating by
                                  others. It’s also what we continually           midday, it’s a game-changer when you

An additional option is to
                                  reach for, what you’ll find in our makeup       find a foundation that keeps you looking
                                  bags and in our bathroom cabinets. Let          put together without having to touch it
                                  us consider the ways it ticks the boxes.        up every five minutes. Oil-free, it won't

utilise the beautyheaven
                                                                                  clog your over-productive pores either                     “The consistency is
                                  L A S T S F O R F O R E V E R A N D A DAY       – key when you’re dealing with blemishes.              creamy, and despite the
                                  ( W H E N ‘ F O R E V E R ’ M E A N S AT                                                              full coverage, doesn’t feel

trial team members with
                                  L E A S T 2 4 H O U R S ) While we’d never      C O M E S I N YO U R C O L O U R With 61              heavy. It lasted all day for
                                  recommend sleeping in your makeup, the          shades, the range is almost unmatched                   me; from work to social
                                  24-hour-staying-power premise is really         elsewhere. The variety of undertones                   events, it stays in place.

soundbites of their reviews,
                                  just shorthand for ‘Whatever type of busy       offered (warm, cool or neutral) means it               It also didn’t cause any
                                  you are, it’ll keep up’. It’ll stay on, won't   blends seamlessly and gets closer to                       breakouts, and I’ve
                                  change colour and won’t pill or fade. It’s      your skin’s natural luminosity.                            got sensitive skin.”
                                  also sweat and humidity resistant, so                                                                 B H M E M B E R S A M A N T H AT G 1

or use beautyheaven’s             excellent for hot summer days or as a
                                  workout foundation.
                                                                                  S T R A I G H T- U P C H I C Like a white shirt
                                                                                  or trench coat, you don't need to
                                                                                  reinvent anything when you’ve already

editorial talent.
                                  R E L I A B LY F U L L- C OV E R AG E B U T     nailed it. Instantly recognisable, Double
                                  DOESN'T FE E L CL AUSTROPHOBIC                  Wear has been in a similar bottle since it
                                  The fluid texture spreads easily and a          was launched more than 20 years ago
                                  little goes a long way, especially if you       and still holds its own in any carefully
                                  have the pump. We like to buff                  curated shelfie.                                     “It can be glammed up for
                                                                                                                                         an event or you can use
                                                                                                                                        for a fresh everyday look.
                                                                                                                                         It doesn’t cake up, and
                                                                                                                                          gives my skin bounce.
                                                                                                                                          And it doesn’t transfer
                                                                                                                                          onto anyone’s clothes
                                                                                                                                             when hugging!”
                                                                                                                                           B H M E M B E R AV N E E T 9 8

                                                                                                                    Estée Lauder
                                                                                                                    Double Wear
                                                                                                                    Stay-In-Place
                                                                                                                    Makeup
                                                                                                                    SPF10, $72

                                                                                                                                                                             FQ.CO.NZ   159
beautyheaven RATES
Display					ROS						Banner/Billboard/Mrec/HP/Mobile						$45.00
Content solutions 			 Sponsored Content				     Content supplied by client/repurposed from mag +
											                                     High res images + Logo +URL. (+ roadblocked display units)		                            $3,000.00
					Custom content				Content written by Editorial team +
											            high res image+ Logo + URL (+ roadblocked display units)		                                                       $4,000.00
					                           Branded video					 Video created by beautyheaven 		 		 $6,000.00
Competition page             																                                          $2,000.00
eDM					beautyheaven					Mrec									                                                  $300.00
											Mrec + Content inclusion						                                               $500.00
Trial Teams/Facebook/Instagram 																	 POA

                                                                                    * Ratecard only, discounted rate negotiated as part of a wider package
AD SPECS
Leaderboard				           728px (w)   x   90px (h)
Half Page/Double MREC		   300px (w)   x   600px (h)
MREC					                 300px (w)   x   250px (h)
Mobile Leaderboard			     320px (w)   x   50px (h)
HPTO Skins				            155px (w)   x   950px (h)

Max. file size				        150 KB or smaller

File Type Format				            JPEG, PNG, GIF, *SWF, HTML5, 3rd party

Deadline					                   1 week prior to live date

                              Leaderboard

                                                                         MREC

                                 Side Skins
CONTACT
For further information and advice
on advertising opportunities on
beautyheaven.co.nz, please contact

COURTNEY RAMSDALE
Commercial Brand Manager
cramsdale@bauermedia.co.nz

ERIN BERRYMAN
Editor of beautyheaven
eberryman@bauermedia.co.nz

MAILY PHAM
Marketing Manager for beautyheaven
mphalm@bauermedia.co.nz
THANK YOU
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