Introducing HEALTH & BEAUTY MAGAZINE FY20 MEDIA KIT - Medium Rare ...
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Introducing
HEALTH & BEAUTY MAGAZINE
FY20 MEDIA KIT
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.auThe time for health, beauty & wellness is now
THERE IS AN OPPORTUNITY TO HELP CUSTOMERS
WITH THEIR HEALTH AND BEAUTY NEEDS.
The health, beauty and wellness category is growing:
•M
ORE CUSTOMERS, MORE ENGAGED – the global wellness
market has grown exponentially to become a $3.7 trillion
industry* and with that, customers are seeking more information
and advice on the topic than ever before. Health, beauty
& wellness is a
•C
OLES HAS BECOME A HEALTH & BEAUTY DESTINATION – the
Coles health, beauty & wellness category is growing faster than $3.7 TRILLION
the total market in Australia.** industry*
Customers
are shopping
It's time for health, beauty & wellness content to take more frequently
centre stage:
at Coles for health
• A NEW OPPORTUNITY – in the era of self-diagnosis, customers and beauty^^
need information to help them navigate the health & beauty aisles.
By adapting the existing, successful Coles content model, health &
beauty content will now shine as a standalone publication.
• BUILT ON SUCCESS – Coles magazine has seen readership growth
of 22% YoY.*** The customer-centric content approach has inspired
4.2 million readers across Australia, making it the #1 read magazine
in the country.
*SXSW Carla Buzasi WGSN Anatomy of a Trend 2018 **Nielsen data to Sept 2018
***Roy Morgan Single Source (Australia) June 2018 ^^Coles data Q1 FY19
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 2Reach 500,000 Coles health & beauty shoppers
TO MEET CUSTOMER DEMAND, COLES HAS
LAUNCHED A NEW HEALTH & BEAUTY MAGAZINE.
500,000 FREE YOURS FREE AUTUMN 2019
COPIES PRINTED FOR COLES
EVERY QUARTER CUSTOMERS
STEP
IT UP
The easy
program that
DISTRIBUTED will get you
EXPERT TEAM running
WITHIN
DEDICATED TO
800+
SAY
G’DAY
shine
DELIVERING Aussie
brands
COLES INSIGHT-LED
making
waves
SUPERMARKETS
CONTENT
It’s time to
SLEEPING
BEAUTY
The products
that work best
while you rest
Coles health & beauty magazine has launched
with a customer-led content strategy designed to Ø Glow-boosting skincare
engage and inspire, whilst also driving customers Ø Finding your foundation match
into the Coles health & beauty aisles. Ø Your glossiest hair ever
Maia Bryant
Publisher, Coles health & beauty
CHB0219p001 1 7/3/19 2:23 pm
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 3Inspire Coles shoppers
COLES HEALTH & BEAUTY MAGAZINE
GIVES READERS:
•C
redible advice – expert-led information about
relevant health, beauty and wellbeing topics.
•E
asy solutions – how-tos and practical tips to
give readers the tools they need to integrate
health and beauty advice into their daily lives.
•A
n edit of the very best – a guide to the best
buys in the supermarket from bargain products
to hidden gems.
Coles health & beauty magazine is
committed to helping Australians
navigate the Coles health and
beauty aisles. Challenging
ourselves to help people live
better, healthier lives and
showing customers how to save
money through smarter choices
is at the heart of what we do.
Maia Bryant
Publisher, Coles health & beauty
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 4Inspiring features in every issue
A mix of aspirational and educational features target the diverse needs and interests of the Coles health & beauty customer.
GOOD TO KNOW BUDGET BUYS GETTING STARTED
A round-up of new trends, Instore health and beauty buys Breakdowns of trends that
brands and research across to discover that are effective and reveal how to integrate them
health, beauty and wellbeing. easy on the wallet. into your life.
FAST FIXES MY WEEK IN HEALTH SEASONAL SWAP
Easy solutions to common A roundup of new trends, brands What to shop and what to drop
seasonal problems or concerns. and research across health, from your wellbeing and beauty
beauty and wellbeing. routine this season.
LIFE UPGRADE BEAUTY IQ
Practical suggestions based
Expert guides to mastering
on new research or movements
beauty techniques with
that can bring positive
step-by-step instructions.
transformations to people's lives.
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 5Coles health & beauty advertising opportunities
Advertise your brand to our targeted, engaged readers to create visual impact, build brand awareness and drive sales
of your product at Coles.
Placement options include a full page brand ad, double page spread (DPS) or half page vertical. Speak to our
advertising team about guaranteeing right-hand positioning or securing a premium placement in our inside and
outside covers.
Refer to page 9 for advertising requirements and page 10-11 for material specifications.
19909663AA 2018-06-26T13:19:00+10:00
FULL PAGE
5007_20163864aa 2018-09-14T10:12:48+10:00
HALF PAGE
28387_NAW_BC_R 2018-07-04T14:54:04+10:00
What’s in store?
It’s only good inside.
Natural Body Wash &
Hand Wash collection THE ULTIMATE CARE
FOR DELICATE SKIN Your new fave
NO PALM OIL NO GMOS
BUTTER
N W
NO PARABENS NO HARSH DETERGENT Add rich and creamy flavour
to your cooking with
N COLOUR
NO NO PEGS, EDTA, SILICONES
Lurpak Danish Butter
Garlic 125g. It comes
NO SYNTHETIC FRAGRA
ANCE
FRAGRANCE NO PROPYLENE GLYCOL
in a handy-sized pack
Radiant skin
that’s easy for you
to cut into slices,
ready to enjoy on
chargrilled steaks
or chicken. The
all year round
butter makes a great
garlic bread shortcut
too – simply spread
over sliced crusty bread
and chargrill until toasted.
Huggies® Ultimate Nappies NEW Huggies® GentleTouch
• Our best care for skin Baby wipes
• Our softest & most breathable nappies • Designed to maintain baby’s natural
• Designed for bub’s delicate skin skin pH balance
• Available in size 1-5 • Contains 99% water & 1% essential
ingredients
onlygood.co.nz
• Ultra thick, for our most gentle clean
CHEESY DOES IT
New Coles Gluten Free Mozzarella Bites
with a Napoli Sauce Filling 200g (10 pack)
®Registered Trademark of Kimberly-Clark Worldwide, Inc ©KCCW. are a fuss-free way to satisfy comfort food
cravings. Heat the bite-sized vegetarian snacks
until golden, then enjoy the oozy cheese and
0229KCA_Huggies_Coles_Baby Ad_180x265mm_FA.indd 1 27/06/2018 11:28 AM
tomato centre and crunchy coating.
CHC73098-0618
The Beauty Collagen Range includes products with Verisol® Collagen, and
*
Beauty COLLAGEN BOOSTER (therapeutic good) with key antioxidants to help
fight free radical damage and help reduce the appearance of wrinkles & fine lines.
Use only as directed. Always read the label. Supplements can only be of benefit
if dietary intake is insufficient and should not replace a balanced diet.
There are a variety of exciting new supplier opportunities available – contact your advertising representative for more information.
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 6Coles health & beauty advertising opportunities
Premium advertising executions are specifically designed to increase awareness and trial of your products.
These executions require products to be approved by the magazine team for suitability.
GATEFOLD COUPONS TIP ONS
AD
Get your new product or range Coles magazine customer Add a product sample onto your
noticed with a premium, four-page research shows customers value brand ad and put your product
execution that customers cannot miss. coupons highly, and previous directly in the hands of engaged
executions show that they directly Coles Health & Beauty customers.
Gatefold executions are limited and drive purchases and trial of new
must be locked in 21 weeks before the products. Tip ons require an increased lead
in-store date. time in production and must be
The coupon must be part of a locked in 21 weeks before the
brand ad execution. in-store date.
Please speak to our advertising team for more information on the above executions.
All advertising executions are subject to Coles advertising guidelines (see page 10).
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 7Coles health & beauty advertising rates
ADVERTISING OPPORTUNITIES RATE
Full Page $17,500
Full Page with coupon $20,000
Full Page with tip-on sample Bespoke
Double Page Spread $33,900
Half Page Vertical $11,000
Inside Front Cover / Inside Back Cover
$20,500
(single page)
Outside Back Cover $24,000
Inside Front Cover Spread $43,750
Please note:
•P lease speak to our advertising team for information on coupon, tip-on and gatefold executions
• For guaranteed right-hand page positioning, an additional 10% load charge applies
•R ates are applicable to all bookings from 1 January to 30 June 2020 and exclude GST and material submission costs.
Please note that the digital submission cost is compulsory and our advertising team can advise on options
•L imited broken space opportunities are available in every issue. Please contact our advertising team for details
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 8Coles health & beauty material deadlines
GATEFOLD AND TIP ONS BRAND ADS MATERIAL SUBMITTED
ISSUE BOOKING DEADLINE BOOKING DEADLINE TO COLES FOR APPROVAL IN STORE DATE
Spring 2019 Tuesday, 7 May Thursday, 27 June Wednesday, 24 July Monday, 30 September
Summer 2020 Tuesday, 13 August Thursday, 3 October Wednesday, 30 October Monday, 6 January
Autumn 2020 Tuesday, 12 November Thursday, 19 December Wednesday, 29 January Monday, 6 April
Winter 2020 Tuesday, 11 February Thursday, 2 April Wednesday, 29 April Monday, 6 July
Spring 2020 Tuesday, 12 May Thursday, 2 July Wednesday, 29 July Monday, 5 October
Please note:
•T
he cancellation deadline is four weeks prior to the booking
deadline and a cancellation fee may apply
•R
efer to page 10-11 for our Coles health & beauty magazine
material specifications when submitting ads
•P
lease speak to our advertising team to receive timings for
gatefold, coupons and tip-on executions. Products in these
executions are subject to the magazine team's approval.
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 9Advertising requirements
All advertising within Coles health & beauty MATERIAL REQUIREMENTS
magazine is subject to the below terms and • Low res PDFs need to be approved
conditions. If you have any questions please by Coles before final submission.
contact our advertising team. Our advertising team will facilitate
this approval
AVAILABILITY • Once low res PDF has been approved
•A
dvertising space is limited and issues often by Coles, a booking ID number will be
close before the booking deadline; bookings provided for all ads to be uploaded digitally.
are only secured when booking confirmation See material specifications on pages 10-11.
is received from our Coles magazine There is a compulsory charge for uploading
advertising team material
•L
imited broken space is available in every
issue and position cannot be guaranteed. USE OF COLES ASSETS
Only half page verticals will be accepted •C
oles asset requirements (e.g. the ‘NEW
(no half page horizontals) at Coles’ or 'NEW only at Coles' roundels)
used on brand ads must be approved by
COLES REQUIREMENTS Coles prior to upload of final material.
•A
ll products advertised need to be nationally Roundels (provided by Coles) must have
ranged in over 85% of Coles supermarkets a diameter of 38mm on full page material
•C
onsumer promotions or offers cannot be and 28mm on half page verticals
included in Coles health & beauty magazine
advertising
•P
roduct price points cannot be included on
any advertising material
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 10Coles health & beauty magazine material
COLES APPROVAL PROOFS
A lowres PDF of your advertisement is required to be submitted For accurate colour reproduction, all advertising material must be AD SIZING
to jac@jgmedia.com.au or gillian@jgmedia.com.au to facilitate accompanied by a 3DAPv3 colour proof created from the supplied
Coles approval. file at 100%. Medium Rare Content Agency uses guidelines for ISO
12647-2 (3DAPv3), a standard for proofing and printing.
FULL PAGE
MATERIAL SUBMISSION
Trim - 275mm x 210mm wide
When your material has been approved by Coles, our advertising In order to verify that a proof is compliant with the 3DAPv3
*Type/design -
team will provide a booking ID number that you will need for material proofing requirements, each proof must be supplied with a 3DAPv3
255mm x 180mm wide
submission. Medium Rare Content Agency only accepts advertising endorsed control strip printed next to the advertisement.
Bleed - 285mm x 220mm wide
material via Quickcut/Adsend or SENDlite. Please note there is a
submission fee using these providers. For more information No responsibility will be taken for print colour reproduction when a
please contact: 3DAPv3 colour proof is not supplied. DOUBLE PAGE
Quickcut/Adsend (Adstream): SPREAD
Web: adsend.com.au For more information regarding 3DAPv3 proofing guidelines, visit To be supplied as
Tel: 1300 768 988 (Australia only tech support) 3dap.com.au two single
Email print@adstream.com.au full pages
NOTE: When uploading advertising material via Quickcut do not FILE FORMAT
include crop marks on the PDF file, as these will be automatically Medium Rare Content Agency uses 3DAPv3 separation profiles
generated. (3DAPv3PAPERTYPE-3_280_F45.icc), an Australian standard for HALF PAGE VERTICAL
proofing and printing. Trim - 275mm x 103mm wide
SENDlite: https://mediumrare.sendlite.net | Tel: +61 2 9818 1965 *Type/design
Files need to be created in PDF version 1.3 or 1.4. - 255mm x 90mm wide
When supplying advertising material it is essential that you supply Bleed - 285mm x 113mm wide
your complete booking number (including the 2 letters at the end) PDF files need to be supplied in CMYK format with all fonts
e.g. 12345678AB, and please ensure that the on sale date and embedded into the file. RGB or spot colour files will be rejected.
magazine name are entered.
PDF files need to be supplied as single page files, unless supplying
Left/right hand pages on double page spreads are to be noted at the gatefold PDF files.
end of the booking number, e.g. 12345678ABL / 12345678ABR.
The order of consecutive advertisements is to be noted in the
Coles health & beauty is a
material instructions.
saddle stitched publication.
Please contact production (adproduction@news.com.au) prior to
sending revised files to ensure that the correct material appears. CONTACT - Chrissy Fragkakis
Email: colesmagazine@mediumrarecontent.com
Tel: 02 8045 4920
DISCLAIMER While Medium Rare Content Agency is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as
intended, the responsibility is firmly with the client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising Magazine Production, Level 2, Loading Dock,
material is not supplied according to Medium Rare Content specifications. Medium Rare Content cannot accept requests to modify supplied advertising material. 61 Kippax Street, Surry Hills NSW 2010
Advertising material must be delivered on time so that quality checking procedures can take place. Advertising material will be archived for three issues and advertising
related correspondence i.e. - MI’s, emails confirming repeats etc will be archived for six months. Medium Rare Content reserves the right to refuse any advertising material.
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 11Coles health & beauty magazine material
IMAGES/COLOUR PAGE LAYOUT
Images are to be supplied in CMYK format. RGB, LAB or spot files All advertising material is to be supplied to the correct publication
will be rejected. trim size and needs to include 5mm bleed (where required). Crop,
bleed and registration marks plus page information are to appear
Images should be supplied at 100% scaling, 300dpi and using the on advertising material, offset by a minimum of 6mm.
correct 3DAPv3 separation profile; the 3DAPv3 profile will set the
correct CMYK separation and total ink limit (see File Format). For Ensure that all text and logos are supplied to the correct type/
more information regarding separation profiles, visit 3dap.com.au design area specifications (see Ad Sizing).
No embedded ICC profiles. When Exporting out of Indesign, No text or important page content should appear within 10mm
(Output) select for Profile Inclusion Policy: Don’t Include Profiles.
either side of the spine on double page spreads (total 20mm).
The total ink limit is 280%. Registration colour in the swatches
palette should never be used. All featured Coles roundels must run at 38mm in size
Solid black panels should be made up of rich black - 100% black
and 50% cyan.
White elements/type need to be set to knock-out.
DESIGN/TYPE
All type must be a minimum of 8pt and 12pt for reversed type.
Black type smaller than 24 points need to be made up of 100% black
only and set to overprint.
Black type larger than 24 points should be made up of rich black -
100% black and 50% cyan.
Extremely thin and fine type, particularly type with serifs, should
be avoided.
Due to the trim and binding variance, even distances from trim to
borders may vary during the print run. We recommended that
borders are made up of one colour, be a minimum thickness
of .08mm and sit no less than 10mm in from the trim.
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 12Coles health & beauty is published by
Medium Rare Content Agency Pty Ltd
For editorial or publishing enquiries
please contact:
Sophie Zielinski 02 8114 8975 or
colesmagazine@mediumrarecontent.com
Contact Coles Magazine Advertising Team National Sales Managers: Gillian Cornu on 0403 989 105 or at gillian@jgmedia.com.au | Jacques Cornu on 0410 316 868 or at jac@jgmedia.com.au 13You can also read
