Perlindungan Tenang - Bank Negara Malaysia

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Perlindungan Tenang

Applicable to:
1. Licensed insurers
2. Licensed takaful operators

 Issued on: 1 December 2020               BNM/RH/ED 029-19
Perlindungan Tenang

This exposure draft sets out the proposed requirements and guidance in providing
microinsurance/microtakaful products under Perlindungan Tenang. The proposals
in this exposure draft seek to accommodate further development of insurance and
takaful products that respond to the needs of the unserved or underserved
segments as well as promote innovative, sustainable and inclusive insurance and
takaful business models.

Bank Negara Malaysia invites written feedback on the proposals in this exposure
draft, including suggestions on areas to be clarified and alternative proposals that
the Bank should consider. The written feedback should be supported with clear
rationales, accompanying evidences or appropriate illustrations to facilitate an
effective review of this exposure draft.

Responses must be submitted by 15 January 2021 to:

Pengarah,
Jabatan Pembangunan Insurans
Bank Negara Malaysia
Jalan Dato' Onn
50480 Kuala Lumpur
Email: tenang@bnm.gov.my

Electronic submission is encouraged. Submissions received may be made public
unless confidentiality is specifically requested for the whole or part of the
submission.

In the course of preparing your feedback, you may direct any queries to the following
officers at 03-26988044-

For insurance related queries:
       (i) Muhammad Ilman bin Ismail (ext. 7530);
       (ii) Nurul Najiha binti Md Razin (ext. 8377);
       (iii) Liung Miao Shan (ext. 8264); or
       (iv) Tang Khai Sheng (ext. 7603).

For takaful related queries:
       (i) Wafiuddin bin Ahmad (ext. 7621); or
       (ii) Suhana Alia binti Sidek (ext. 8665).

Issued on: 1 December 2020
Perlindungan Tenang

                                           TABLE OF CONTENTS

PART A OVERVIEW ............................................................................................... 1
1             Introduction................................................................................................ 1
2             Applicability ............................................................................................... 2
3             Legal provisions ........................................................................................ 2
4             Effective date............................................................................................. 3
5             Interpretation ............................................................................................. 3
6             Related legal instruments and policy documents ...................................... 4
7             Policy documents superseded................................................................... 4
PART B        POLICY REQUIREMENTS ....................................................................... 5
8             Product principles and features ................................................................. 5
9             Riders and endorsements ......................................................................... 6
10            Combined products ................................................................................... 7
11            Remuneration for Perlindungan Tenang products ..................................... 9
12            Distribution of Perlindungan Tenang products......................................... 10
13            Product approval ..................................................................................... 15
14            Monitoring and reporting.......................................................................... 16
PART C        APPENDICES ......................................................................................... 17
Appendix 1: Product development process .............................................................. 17
Appendix 2: Information Checklist for Application to Participate in Perlindungan
         Tenang Initiative ...................................................................................... 19
Appendix 3: Product documentation for Perlindungan Tenang applications ............ 21

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PART A            OVERVIEW

1         Introduction

1.1      The Perlindungan Tenang initiative was launched1 by Bank Negara Malaysia
         (the Bank) in 2017 in collaboration with the industry, with the objective of
         expanding insurance and takaful solutions targeted at the unserved and
         underserved segment, particularly the bottom 40% of households (B40), which
         are affordable and accessible, provides good protection value, easy to
         understand and administratively simple to purchase and to make claims.

1.2      Since the launch, the progress on Perlindungan Tenang has been encouraging,
         with a total of 13 licensed insurers and licensed takaful operators (individually
         or collectively referred as licensed person or licensed persons as the case may
         be) offering microinsurance and microtakaful products through various
         distribution channels which have provided protection coverage to nearly 75
         thousand people as at end-2019. The experience over the last several years
         has also provided valuable insights into the development of commercially viable
         and sustainable microinsurance and microtakaful market in Malaysia.

1.3      Recognising the progress and the opportunities for further development, the
         Bank is reviewing the Perlindungan Tenang framework to drive greater
         innovation and diversity in products offerings to better cater to the needs of the
         unserved and underserved segments (including Small and Medium
         Enterprises), as well as enhance the fit-for-purpose framework under
         Perlindungan Tenang to address supply-side challenges. This is in addition to
         the other initiatives that have and will be rolled out on the demand side with the
         objectives to better understand the needs of the target segments and prevailing
         coverage gaps, as well as enhancing communication strategies and financial
         literacy levels on the importance of protection coverage.

1.4      This Exposure Draft provides for enhancement to the existing framework aimed
         at achieving the following:
         (a)     Promoting greater and more meaningful microinsurance/microtakaful
                 take-up through more robust requirement on product development and
                 enabling product combination;
         (b)     Promoting wider distribution channels to address challenges associated
                 with high distribution costs through greater operational flexibility; and
         (c)     Strengthening consumer protection to safeguard consumer interests.

1.5      With the proposed enhancements, the Bank hopes that the overall vision for
         Perlindungan Tenang which is to enable the unserved and underserved
         segments to access affordable and basic insurance and takaful products that
         meet their needs could be further achieved in support of the financial inclusion

1   In 2016, the Bank published the Microinsurance and Microtakaful Discussion Paper which had invited
    interested licensed persons to submit product proposals to apply for proportionate regulatory
    treatment for microinsurance/microtakaful products.

    Issued on: 1 December 2020
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        agenda. It is also envisioned that the “Perlindungan Tenang” brand evolves to
        become a household name in the unserved and underserved segments that
        consumers trust when looking for protection in the future. To make the vision a
        reality, the Bank encourages licensed persons to consider the product
        development process adopted by other microinsurance and microtakaful
        providers across the globe as per Appendix 1 and welcomes constructive
        feedback to achieve the intended objectives.

Envisaged growth of the microinsurance and microtakaful market in Malaysia

                                           OBJECTIVE
      Unserved and underserved households and SMEs can access and afford insurance and
                    takaful products that meet their financial protection needs

                DEMAND SIDE                                        SUPPLY SIDE
    Unserved and underserved households and          Industry offers commercially sustainable,
       SMEs demand insurance and takaful              needs-driven products that compete on
          products on their own accord                                 quality

              Critical success factors                        Critical success factors
     Unserved and underserved households           Providers have a long-term growth
      and SME have a positive experience and         perspective on the microinsurance and
      develop confidence in insurance and            microtakaful market and hence invest in
      takaful                                        pilots, innovation and service improvement
     Unserved and underserved households           Regulatory environment is proportionate to
      and SME recognise the importance of            the nature, complexity and risk of
      financial protection and how insurance and     microinsurance and microtakaful
      takaful meet their financial protection
      needs

2        Applicability

2.1       This policy document is applicable to licensed person as defined in paragraph
          5.2.

3        Legal provisions

3.1       The requirements in this policy document are issued pursuant to sections 47,
          123, 143 and 266 of the Financial Services Act 2013 (FSA) and sections 57,
          135, 155 and 277 of the Islamic Financial Services Act 2013 (IFSA).

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4     Effective date

4.1    This policy document comes into effect on [date of publication of final policy
       document].

5     Interpretation

5.1    The terms and expressions used in this policy document shall have the same
       meanings assigned to them in the FSA and IFSA, as the case may be, unless
       otherwise defined in this policy document.

5.2    For the purpose of this policy document –

       “S” denotes a standard, an obligation, a requirement, specification, direction,
       condition and any interpretative, supplemental and transitional provisions that
       must be complied with. Non-compliance may result in enforcement action;

        “G” denotes guidance which may consist of statements or information intended
       to promote common understanding and advice or recommendations that are
       encouraged to be adopted;

      “financial institution” means a person carrying on a financial business
      regulated under the laws enforced by the Bank;

       “financial products” refer to financial products developed, offered or
       marketed, by a financial institution or for and on behalf of another person by a
       financial institution;

       “free look period” means a required period of time in which a
       policyholder/participant may examine a newly issued individual
       policy/certificate and surrender it in exchange for a full refund of premium
       minus any claims made;

      “grace period” means an additional period of time after the due date of
      premium/takaful contribution during which payment may be made without
      penalty while keeping the policy/certificate in force;

       “industry” means the insurance and takaful industry;

       “licensed person” refers to a licensed insurer under the FSA and a licensed
       takaful operator under the IFSA;

       “Perlindungan Tenang product” refers to an insurance or takaful product
       participating in the Perlindungan Tenang initiative that has been approved by
       the Bank to meet the requirements set out in this policy document; and

       “Perlindungan Tenang partner” refers to an entity appointed by a licensed
       person to distribute Perlindungan Tenang products, which is not an insurance
       and takaful agents.

Issued on: 1 December 2020
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6      Related legal instruments and policy documents

6.1     This policy document must be read together with other relevant policy
        documents, guidelines or circulars that have been issued by Bank Negara
        Malaysia (the Bank), in particular –
        (a) ‘Guidelines on Proper Advice Practices for Life Insurance/Family
             Takaful Business’;
        (b) ‘Risk Management in Technology (RMiT);
        (c) ‘Outsourcing’;
        (d) ‘Internet Insurance (Consolidated)’;
        (e) ‘Internet Takaful’;
        (f)  ‘Product Transparency and Disclosure’;
        (g) ‘Introduction of New Products by Insurers and Takaful Operators’;
        (h) ‘Schedules 8 and 10 of the Financial Services Act 2013’;
        (i)  ‘Anti-Money Laundering, Countering Financing of Terrorism and
             Targeted Financial Sanctions for Financial Institutions (AML/CFT and
             TFS for FIs)’;
        (j)  ‘Medical and Health Insurance Business’;
        (k) ‘Medical and Health Takaful Business’;
        (l)  ‘Direct Distribution Channels for Pure Protection Products’;
        (m) ‘Agent Banking’ and ‘Specifications Relating to the Policy Document on
             Agent Banking’;
        (n) ‘Management of Customer Information and Permitted Disclosures’;
        (o) ‘Fair Treatment of Financial Consumers’; and
        (p) ‘Prohibited Business Conduct’.

7      Policy documents superseded

7.1     This policy document supersedes the specification letter on Introduction of
        Insurance and Takaful Products Targeted at Underserved Segments issued
        by the Bank on 9 November 2017.

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    PART B           POLICY REQUIREMENTS

    8         Product principles and features

S   8.1       Licensed persons must ensure that Perlindungan Tenang products, including any
              riders or endorsements, adhere to the following principles2 –

               Affordable               Amount of premium/takaful contribution is affordable for
                                         the target group.
               Accessible               Distribution channel is accessible to and approachable
                                         for the target group.
                                        Product may have minimal exclusions.
               Good value               Protection provided corresponds to the key needs of the
                                         target group3.
                                        Proportion of premium/takaful contribution allocated to
                                         insurance/takaful benefit is at least 50%.
               Easy to                  Product features are self-explanatory such that no
               understand                advice and only simple disclosure are needed.
                                        Benefits, terms and conditions are straightforward.
                                        Content, language, mode and timing of disclosure and
                                         marketing are suitable for consumers with only a basic
                                         understanding of insurance or takaful.
               Easy to buy,             All processes from purchase to claims minimise
               nominate and              administrative burden for consumers.
               claim                    Claims process is designed to minimise the time
                                         between the risk event occurring and pay-out.

S       8.2   Licensed persons shall include in Perlindungan Tenang products, the following
              features but not limited to:

                 All product lines             Maximum term of coverage of 1 year
                                               Minimum 15-day free-look period
                                               30 days grace period
                                               Guaranteed      acceptance        or    on-the-spot
                                                acceptance or rejection of risk
                                               Provides a lump-sum payment
                                               Claims to be paid out within five working days from
                                                receipt of complete documentation
                 Life insurance or             No savings or investment or surrender benefit
                 family takaful only

    2 For examples of the application of these principles, refer to FSPSR 2017 box article – Expanding
      Insurance and Takaful Solutions for the Underserved Segment
    3 Please refer to Item 2 in Appendix 2 for the justification criteria

        Issued on: 1 December 2020
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              Question 1:
                 Do the above principles and features sufficiently address or support
                    your company’s potential new or innovative solutions e.g. value-
                    added services? Please elaborate on any challenges you may face
                    in complying with them and share examples of principles/features
                    that you propose to be considered, and why.
                 Is your company interested to offer a life/family takaful product with
                    a savings/investment element under Perlindungan Tenang e.g.
                    education or endowment products? Please share how your company
                    envisions such a product, and how it would be able to meet the 5
                    principles in paragraph 8.1.

S   8.3     Before launching any Perlindungan Tenang product that fulfils the above
            principles and features, licensed persons are required to submit an application to
            the Bank for approval as set out in paragraph 13.

    9      Riders and endorsements

S   9.1    In the event that a rider (for life insurance/family takaful product) or an
           endorsement (for general insurance/takaful product) is attached to a
           Perlindungan Tenang product, licensed persons shall only consider the rider or
           endorsement as Perlindungan Tenang product, if it meets the following
           requirements:
           (a)    the rider or endorsement meets the principles and features of
                  Perlindungan Tenang products set out under paragraph 8. In particular,
                  the rider(s)/endorsement(s) must provide basic cover, easy to
                  understand, complements the base Perlindungan Tenang product and
                  corresponds to the key needs of the target segment; and
           (b)    the rider or endorsement is attached on an opt-in basis to the base
                  Perlindungan Tenang product, whereby surrendering the base
                  Perlindungan Tenang policy/certificate will also terminate all related riders
                  or endorsements in effect.

S   9.2    Licensed persons shall ensure that clear and adequate disclosure is made to
           consumers on the option of adding the rider or endorsement, the coverage
           provided under the optional rider or endorsement, the amount of additional
           premium or takaful contribution that needs to be paid and the sum assured
           provided under the optional rider or endorsement.

           Question 2:
              Does your company envision any other possible additions to a
                 Perlindungan Tenang product, apart from riders/endorsements?

     Issued on: 1 December 2020
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    10     Combined products

G   10.1   To facilitate meaningful take-up of Perlindungan Tenang products, the Bank is
           open to consider applications from licensed persons to offer a combination of
           Perlindungan Tenang product(s) with other financial products offered by financial
           institutions (“combined product”).

S   10.2   Licensed persons shall sell the combined product with an opt-out feature to give
           consumers the option to withdraw from purchasing or discontinue purchase of
           Perlindungan Tenang products at both point of sale and during the free-look
           period, while continuing with other components of the combined product.

S   10.3   Licensed persons shall consider the following in structuring a combined product:
           (a)   the overall benefit or value add of the combined products in managing
                 risks of consumers when products are combined vis-a-vis being offered
                 individually;
           (b)   mechanisms are in place to facilitate consumer awareness and to allow
                 consumers to provide feedback to the licensed persons on the combined
                 product; and
           (c)   the ability of the combined products to reach scale and drive process
                 efficiency.

S   10.4 When financial institutions (including licensed persons) are involved in offering a
         combined product, the following requirements must be met:
          (a)   the licensed person shall carry out appropriate due diligence on the
                financial institution(s) before establishing a business relationship for the
                purpose of offering the combined product;
          (b)   the licensed person shall enter into a contractual agreement with the
                financial institution(s) involved which must clearly specify the rights,
                responsibilities and expectations of all parties, including but not limited to
                the following:
                (i)    policy or takaful certificates and claims servicing, collection and
                       transmission of premium or takaful contribution, complaints handling
                       and disputes settlement, including specific time frames or
                       turnaround time;
               (ii)    underwriting of the Perlindungan Tenang product(s) (if any) shall be
                       carried out by the respective licensed person(s);
              (iii)    profit, cost-sharing of expenses or any other form of remuneration
                       to be earned by parties involved; and
              (iv)     exit plan upon termination of the non-Perlindungan Tenang
                       component of the combined product.
          (c)   to ensure seamless consumer experience and effective administration,
                the licensed person must identify a lead financial institution which would
                act as the main contact point for the consumer or Perlindungan Tenang
                partner;
          (d)   the licensed person shall ensure that financial institutions involved shall
                not be absolved of their responsibility and obligations in accordance with
                the terms and conditions of their respective financial products; and

     Issued on: 1 December 2020
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              (e)   where Perlindungan Tenang partner is distributing the combined product,
                    the licensed person must ensure that the Perlindungan Tenang partner
                    meets the necessary regulatory requirements, qualification criteria and
                    other necessary requirements for distributing the primary financial
                    product.

S   10.5     The licensed person shall ensure that the lead financial institution collecting the
             premium or takaful contribution attributable to the Perlindungan Tenang
             product(s) either directly or through any of the assigned distribution partners
             transmit such amount to the respective licensed person.

S   10.6     In the event of any claim in regard to Perlindungan Tenang product(s), the
             licensed person shall put in place a mechanism for the lead financial institution
             to forward the claim to the respective licensed person(s) and offer assistance for
             the expeditious disposal of claim.

S   10.7     In offering combined products, licensed person(s) must observe the following
             requirements:
              (a)   identify and disclose the name(s) of the licensed person(s) that underwrite
                    Perlindungan Tenang products to the consumer in the marketing materials
                    and policy or takaful certificate;
              (b)   identify and disclose separately the premium or takaful contribution
                    components of Perlindungan Tenang product(s) to the consumers at
                    point-of-sale and post-sale stages, as well as in all marketing materials
                    (e.g. brochure, sales literature, policy document);
              (c)   notify consumers about the purchase of a Perlindungan Tenang product
                    within 5 working days from the date of the product purchase, including
                    policy or takaful certificate coverage, exclusions, waiting period (if any),
                    claims procedure and free-look period through 100%4 welcome calls for
                    first-time consumers (excluding renewals) of the combined product;
              (d)   offer a free-look period on the Perlindungan Tenang product(s) of 30 days
                    from the date of the product purchase; and
              (e)   ensure the withdrawal or discontinuation process is made easy,
                    immediate and convenient for consumers.

G   10.8 The Bank reserves the right to require licensed persons to review or permanently
         or temporarily withdraw the combined product at any time, should the Bank be
         concerned over the effectiveness of the consumer safeguards.

    4 100% welcome calls refer to to the welcome calls successfully conducted (where customers pick up
    the call)”.

        Issued on: 1 December 2020
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            Question 3:
               Is the requirement to only allow Perlindungan Tenang product(s) to
                  be combined with other financial products too restrictive? If yes,
                  please provide examples of possible combinations with non-
                  financial products/services your company have in mind.
               In relation to paragraph 10.3, what are the factors that would
                  necessitate/justify for a Perlindungan Tenang product to be
                  combined with other financial products?
               Please share any potential example of a combined product your
                  company has in mind and what would be the potential challenges in
                  applying the requirements and safeguards mentioned under
                  paragraphs 10 above e.g. conducting 100% welcome calls to first-
                  time consumers of the combined product?

     11     Remuneration for Perlindungan Tenang products

G   11.1 Limits on commission and agency-related expenses as specified in the following
         policy documents, do not apply in respect of agents distributing Perlindungan
         Tenang products and Perlindungan Tenang partners (collectively referred to as
         “Perlindungan Tenang distributors” in this part:
          (a)    Guidelines to Control Operating Costs of General Insurance Business
                 issued by the Bank on 1 July 2009;
          (b)    Operating Costs Controls for Life Insurance and Family Takaful Business
                 issued by the Bank on 24 December 2019;
          (c)    Guidelines on Bancassurance issued by the Bank on 27 April 2009; and
          (d)    Guidelines on Bancatakaful issued by the Bank on 27 April 2009.

G   11.2 Licensed persons are provided the flexibility to ascertain the structure and amount
         of remuneration for the Perlindungan Tenang distributors.

G   11.3 The licensed person should ensure that the remuneration structure minimises
         erosion of protection value and aims to achieve the following:
          (a)    minimise the Perlindungan Tenang distributor’s bias towards promoting
                 Perlindungan Tenang products with higher premiums or takaful
                 contributions but do not meet the consumer's needs; and
          (b)    incentivise Perlindungan Tenang distributors to provide better quality and
                 consistency in service delivery to support consumers’ needs and maintain
                 high level of persistency.

G   11.4 Examples of remuneration structures that licensed persons may consider are as
         follows:
          (a)     a fee that is not linked to the premium or takaful contribution amount;
          (b)     absolute fee amount per service rendered, such as per policy or takaful
                  certificate issuance or per claims paid out; and
          (c)     a climbing fee structure that is linked to policy or takaful certificate
                  renewals.

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     12     Distribution of Perlindungan Tenang products

G   12.1 For the purposes of distributing Perlindungan Tenang products, licensed persons
         may appoint entities under a new category of intermediaries termed as
         “Perlindungan Tenang partners”. This is in addition to the existing insurance or
         takaful agents registered with the respective industry associations i.e. the
         General Insurance Association of Malaysia (PIAM), Life Insurance Association of
         Malaysia (LIAM) and Malaysian Takaful Association (MTA).

G   12.2 For the purposes of distributing Perlindungan Tenang products, insurance or
         takaful agents will not be subject to the limit on the number of licensed insurers
         and licensed takaful operators that an insurance or takaful agent is allowed to
         represent under the respective industry associations’ requirements.

    Appointment of Perlindungan Tenang partners

S   12.3 Subject to paragraphs 12.6 and 12.7, if licensed persons decide to appoint
         Perlindungan Tenang partners, such Perlindungan Tenang partners must be
         appointed from any of the following types of entities:
          (a)    a sole proprietorship, partnership or company established in Malaysia;
          (b)    an agent bank appointed pursuant to the Policy Document on Agent
                 Banking issued by the Bank on 30 April 2015;
          (c)    a society, including co-operatives or non-governmental organisation,
                 established in Malaysia; or
          (d)    a statutory body, a public authority or instrumentality or agency of the
                 Federal Government or a State Government such as hospitals, clinics,
                 zakat institutions, religious organisations and district offices.

S   12.4 Licensed persons shall register and maintain an updated list of appointed
         Perlindungan Tenang partners with the respective industry associations for
         monitoring purposes. However, Perlindungan Tenang partners will be excluded
         from all applicable definitions of insurance or takaful agents in the intercompany
         agreements or guidelines of the respective industry associations and will not be
         subjected to the requirements specified in the corresponding rules such as:
           (a)   qualifications, written examinations, training and Continuing Professional
                 Development;
           (b)   minimum requirements for persistency, maintenance of contract and
                 promotion; and
           (c)   the number of licensed persons the agent is allowed to represent.

    Selection of Perlindungan Tenang partners

S   12.5 Licensed persons shall establish internal selection criteria to ensure that
         appointed Perlindungan Tenang partners are sufficiently capable and reliable to
         discharge assigned responsibilities competently.

S   12.6 In appointing Perlindungan Tenang partners, licensed persons shall ensure that
         due diligence on the selected entity has been conducted. At minimum, the
         appointed entity must be an established entity which:

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               (a)    is approved, registered with or licensed by the relevant authorities, other
                      than entities in paragraph 12.3(d);
               (b)    the entity shall not be on any publicly available blacklist or watchlist issued
                      by domestic authorities; and
               (c)    has permanent business premises and an established core business or
                      function.

S   12.7 Licensed person shall ensure that staff or members of a Perlindungan Tenang
         partner who are directly engaged in or responsible for distributing Perlindungan
         Tenang products meet the following requirements:
          (a)   Malaysian citizen of at least 18 years old;
          (b)   have attended a training program that is developed and provided by the
                 licensed person as stipulated in paragraph 12.8. For avoidance of doubt,
                 the individual staff or member is not required to undertake the PCEIA,
                 TBE and CEILLI5 examinations.
          (c)   shall not be an undischarged bankrupt. He/she must not have been
                 involved in criminal acts or acts of dishonesty. This must be confirmed by
                 licensed persons before his or her appointment. The licensed person
                 must ensure that any agreements or arrangements between the licensed
                 person and the Perlindungan Tenang partner provide sufficient ground
                 for the licensed person to terminate the appointment of the Perlindungan
                 Tenang partner in the event of any non-disclosure or inaccurate
                 disclosure on past conduct by staff or members of the Perlindungan
                 Tenang partner.

S   12.8 Licensed persons shall develop and conduct training to ensure that the staff or
         members of their Perlindungan Tenang partners are sufficiently competent to
         discharge their responsibilities at a reasonable standard of service quality. The
         training must encompass, at minimum:
           (a)   product features, including additional features i.e. rider or endorsement
                 and combined products, if any;
           (b)   standard operating procedure for product distribution, servicing and
                 claims;
           (c)   code of ethics and conduct;
           (d)   protection of consumer information;
           (e)   fraud detection mechanisms including identification of counterfeit money
                 and anti-money laundering and combating of financing terrorism
                 (AML/CFT) procedures; and
           (f)   basic concepts and principles of microinsurance or microtakaful.

S   12.9 Licensed persons are required to provide adequate and self-explanatory
         marketing and educational materials to appointed Perlindungan Tenang partners
         on, among others:
          (a)   product features;
          (b)   claim and nomination procedures;

     5
      PCEIA: Pre-contract Examinations for Insurance Agents; TBE: Takaful Basic Examination; CEILLI:
     Certificate Examination in Investment-Linked Life Insurance

         Issued on: 1 December 2020
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            (c)    contact details of the consumer service centre (preferably a toll-free line
                   at the minimum); and
            (d)    rights and responsibilities of consumers.

    Role and responsibilities of Perlindungan Tenang partners

G   12.10 Provided that any assigned responsibilities commensurate with their capacity,
          Perlindungan Tenang partners may:
           (a)    assist with product distribution, premium or takaful contribution collection,
                  collecting consumer and nominee’s details, claims submission and claims
                  payout; and
           (b)    describe the product features and relevant processes including premium
                  or takaful contribution payment, policy or takaful certificate renewal and
                  claims procedures in accordance with the marketing and educational
                  materials provided by the licensed person. However, further queries will
                  need to be routed to the licensed person.

G   12.11 For avoidance of doubt, the agreements entered into between licensed persons
          and their Perlindungan Tenang partners and activities carried on by Perlindungan
          Tenang partners in relation to Perlindungan Tenang products are not considered
          as outsourcing arrangements.

S   12.12 Licensed persons shall ensure the appointed Perlindungan Tenang partners do
          not carry on the following:
           (a)    analysing the financial planning needs of a person relating to an
                  insurance product; and
           (b)    recommending an appropriate insurance product to a person.

S   12.13 Where agent banks are appointed as Perlindungan Tenang partners, licensed
          persons shall ensure that agent banks do not:
           (a)   market and provide explanations regarding the product beyond the
                 marketing materials provided by licensed persons;
           (b)   facilitate manual claim or nomination application; and
           (c)   receive physical documents from consumers.

S   12.14 Licensed persons shall ensure that all transactions by their Perlindungan Tenang
          partners are conducted via online on a real-time basis.

S   12.15 Licensed persons are required to ensure internal policies, procedures, systems
          and controls are available to support Perlindungan Tenang partners at all stages,
          consistent with the Risk Management in Technology Policy Document issued by
          the Bank on 19 June 2020. In establishing systems and infrastructure to support
          Perlindungan Tenang partners, licensed persons shall ensure the systems
          comply with the following:
           (a)    able to support on-line real-time processing;
           (b)    able to provide a secured network including end-to-end encryption; and
           (c)    robust in managing infrastructure capacity to support the Perlindungan
                  Tenang partner’s role, responsibilities and services.

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Perlindungan Tenang                                                            13 of 24

S   12.16 Licensed persons shall put in place adequate safeguards for consumer
          protection. At minimum, licensed persons must prominently display the contact
          details of their customer service centre (preferably a toll-free line at the minimum)
          at the business premise of the Perlindungan Tenang partners and marketing
          materials.

S   12.17 For appointments of agent banks as Perlindungan Tenang partners, the licensed
          person must enter into a contractual agreement with the financial institution(s)
          which had appointed the agent bank for effective oversight over the affairs and
          conduct of the appointed Perlindungan Tenang partner.

S   12.18 Licensed persons shall review the appointment of Perlindungan Tenang partners
          or terminate any arrangements with their Perlindungan Tenang partners at any
          time, whether permanently or temporarily, if there is any concern over the
          conduct of the Perlindungan Tenang partners including their staff or members,
          and its impact to consumers has been brought to the attention of the licensed
          person.

    Oversight and governance of Perlindungan Tenang partners

S   12.19 Licensed persons shall be responsible and accountable for the oversight of, and
          management of risks arising from the conduct of their Perlindungan Tenang
          partners including their staff or members.

S   12.20 In ensuring effective oversight of Perlindungan Tenang partners, a licensed
          person shall:
          (a)    enter into a contractual agreement with their Perlindungan Tenang
                 partners that specifies the rights, responsibilities and expectations of the
                 licensed person and its Perlindungan Tenang partners. The licensed
                 person must ensure that the contract does not contain any clause that
                 would prevent the licensed person from modifying or terminating the
                 contract if required;
          (b)    establish measures to enable consumers to identify and verify the identity
                 of their Perlindungan Tenang partner. At minimum, licensed persons
                 must:
                   (i) issue a formal identification document to their Perlindungan Tenang
                        partners, such as an authority card or certificate, that Perlindungan
                        Tenang partners will be required to clearly display to the consumer;
                        and
                   (ii) publish and update the list and details of authorised appointed
                        Perlindungan Tenang partners (e.g. name, address, the period of the
                        appointment) on their website or other channels that allows the
                        consumers to verify the identity of the Perlindungan Tenang partner;
                        and
          (c)    develop and implement effective and efficient procedures to monitor and
                 control the conduct of their Perlindungan Tenang partners. This includes
                 the maintenance of a proper record of all arrangements as well as
                 conduct and performance tracking.

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Perlindungan Tenang                                                        14 of 24

S   12.21 Licensed person shall establish measures to ensure customer’s information is
          protected. Licensed person and Perlindungan Tenang partners are not allowed
          to share customers’ information with third parties without the prior consent of
          customers.

S   12.22 The Board of Directors (BOD) of the licensed person must establish and approve
          the overall framework governing the appointment of Perlindungan Tenang
          partners including:
          (a)    policies relating to the selection, management, monitoring, operations,
                 compliance, conduct and service quality of a Perlindungan Tenang
                 partner;
          (b)    consumer protection measures, including awareness and education
                 strategies;
          (c)    infrastructure to support Perlindungan Tenang partners including system
                 and technology requirements;
          (d)    controls and monitoring to ensure compliance with relevant legislation
                 and regulatory requirements; and
          (e)    Business Continuity Plan (BCP) and contingency arrangements to ensure
                 continuity of insurance and takaful services in the event of a disruption.

           Question 4:
              Would licensed persons be interested to partner with entities other than
                 those listed in paragraph 12.3? Please state the type of entities
                 accompanied by reason(s) for such interest.

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Perlindungan Tenang                                                                             15 of 24

    13        Product approval

S   13.1        Before launching any Perlindungan Tenang product that fulfils the principles and
                features as specified under paragraph 8, licensed persons are required to
                submit an application6 for the Bank’s approval. The written application shall be
                directed to:

                Pengarah
                Jabatan Penyeliaan Insurans dan Takaful
                Bank Negara Malaysia
                Jalan Dato' Onn
                50480 Kuala Lumpur.

S   13.2        Licensed persons shall ensure that the products that adhere to the principles
                and features as set out in paragraph 8, and are approved by the Bank, carry a
                designated “Perlindungan Tenang” logo to enable the public to recognise these
                products. The logo shall be displayed on the disclosure and marketing material
                of the approved product. After the Bank has approved the application submitted
                pursuant to paragraph 13.1, Licensed persons shall obtain the logo from the
                respective industry associations, namely, the Life Insurance Association of
                Malaysia, Persatuan Insurans Am Malaysia and Malaysian Takaful Association
                which are entrusted for the management and administration of the logo.

S   13.3        Licensed person shall submit proposals for combined products, riders or
                endorsements and the appointment of Perlindungan Tenang partners together
                with the Perlindungan Tenang product application, for the Bank's assessment
                and approval pursuant to paragraph 13.1.

S   13.4        Licensed persons must seek the Bank’s approval by submitting an application if
                any revision is to be made to the original Perlindungan Tenang product such as
                changes to pricing, distribution and material operational processes. Such
                application to the Bank must be made through an addendum which shall include
                a comparison of the original and revised wordings of the affected area(s) and a
                history of all previous related revisions.

S   13.5        For the purpose of the submission under paragraph 13.4, licensed persons must
                include a description of the impact, if any, on the product’s adherence to the
                Perlindungan Tenang principles and requirements as set out in paragraphs 8.1
                and 8.2.

S   13.6        For products that are currently being sold, please also provide together with
                the product application as specified in paragraph 13.1, the following
                information to date:
                (a)     Number policies sold
                (b)     Number of people covered (if group policy or takaful certificate); and
                (c)     Data on claims experience e.g. claims paid, claims ratio and no. of
                        claims.
    6   Please refer to Appendix 2 for the Information Checklist for application to participate under
        Perlindungan Tenang together with Appendix 3 for general insurance and takaful product.

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Perlindungan Tenang                                                                     16 of 24

    14        Monitoring and reporting

S   14.1 In monitoring the effectiveness and progress of Perlindungan Tenang products,
         licensed persons shall maintain a report of the performance of all Perlindungan
         Tenang products on a quarterly basis.

S   14.2 A licensed person shall ensure that the report referred to in paragraph 14.1 is
         maintained in accordance with the reporting template7 attached with this policy
         document, which generally comprises information on the following:
              (i) In-force and new policies or takaful certificates;
              (ii) Persons covered (group policies);
              (iii) Premium or takaful contribution amount;
              (iv) Sum assured;
              (v) Claims information;
              (vi) Consumer satisfaction; and
              (vii) Combined product (where applicable).

S       14.3 A licensed person shall submit the report as stipulated in paragraph 14.2 digitally
             to the Pengarah, Jabatan Perkhidmatan Data dan Statistik, Bank Negara
             Malaysia on a quarterly basis within 21 days after the end of each quarter.

S       14.4 A licensed person shall also submit any additional information as specified in the
             reporting template to be submitted annually, together with the fourth quarter
             submission, as specified in paragraph 14.3.

G       14.5 A licensed person may continually monitor and undertake process enhancements
             to improve consumer’s experience including buying, nomination, post-sales
             servicing and claims of Perlindungan Tenang products.

G       14.6 If the claims ratio for a combined product or a rider/endorsement does not meet
             the expected level, the Bank may require the licensed person, to undertake
             necessary actions to ensure the Perlindungan Tenang product continue to meet
             the needs of the target segment.

               Question 5:
                  What would be the potential challenges, if any, to comply with the
                     reporting requirements in paragraph 14.1 to 14.4 above?

    7   Please refer to the attachment to this Exposure Draft - Perlindungan Tenang Reporting Template

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Perlindungan Tenang                                                                       17 of 24

PART C           APPENDICES

Appendix 1: Product development process

Microinsurance Product Development Process
  i.  Globally, the microinsurance product development process is designed with a
      primary focus on the consumers’ perspective, to ensure that appropriate products
      are distributed to the targeted market segment in an effective manner and is
      meaningful for the end consumer. The process is also continuous, as products
      are monitored for potential improvements.

    ii.   The following are suggested steps for new product development8 that may be
          considered or adopted by licensed persons:
          (a)    Institutional assessment: Thorough understanding of the commitment
                 to be made before embarking on product development;
          (b)    Market research: Understanding the market is e.g. demand, supply,
                 delivery channels, regulations and education level of potential clients;
          (c)    Prototype design and testing: Designing prototype to evaluate the
                 market’s response to the product and to educate the public about its value
                 before full roll-out;
          (d)    Partnerships: Evaluating and selecting the right partner which will affect
                 the quality and success of the product;
          (e)    Product design: Every product needs to meet Perlindungan Tenang
                 principles;
          (f)    Pilot testing: Products may be tested on a small scale to address
                 problems earlier than after a product is fully implemented;
          (g)    Roll-out: Once a product has been shown to be feasible and successful
                 on a small scale, it can be made available to a wider audience; and
          (h)    Continuous assessment: Even after a successful roll-out, products must
                 be continually monitored and undertake enhancements to continue
                 improvement of the products.

Examples of potential risk events to be covered and other value-added services
  1) Medical and Health
         Basic coverage to defray potential public hospital expenses, such as for
            certain types of medical devices or equipment or travelling expenses.
         Global example: CARE Foundation in India sent community health
            workers (CHW) to villages to offer primary and preventive care
            consultations alongside outpatient health insurance9. After screening
            patients, they used mobile to consult doctors remotely to determine the
            appropriate action.
  2) Agriculture

8   Microinsurance product development for microfinance providers – Michael J. McCord, 2012
9   Brief No. 2 on Creating client value: Ten blueprints for microinsurance providers, ILO, 2014

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Perlindungan Tenang                                                                      18 of 24

             In Malaysia, the agriculture sector recorded the highest percentage of job
              losses compared to other sectors following the Covid-19 outbreak
              (21.9%). 33% and 21.1% workers from Fishing and Agriculture &
              plantations sub-sectors respectively had lost their jobs10. This shows that
              this segment, which typically live on uncertain income flow, could be
              particularly vulnerable to shocks.
           Global example: Weather Risk Management Services (WRMS) in India
              provides weather forecasts and alerts, as well as crop prices to clients via
              mobile as part of its crop insurance package11. WRMS learnt that farmers
              preferred receiving weather alerts as they were able to respond by
              adapting their irrigation techniques to save crops. This in turn reduced the
              number of claims and damaged crops.
     3) Small and Medium Enterprises (SME)12
           The majority of Malaysian SMEs are microenterprises (77%), and these
              businesses are concentrated in the services sector13. Based on the SME
              Finance Survey conducted by the Bank in 2018, 54% of SMEs have
              insurance/takaful products, with only 38% of microenterprises having
              insurance/takaful. From the survey, demand for all risk covers, fire and
              burglary are among the highest.14
           Global examples:
                   i. MicroEnsure provides multi-risk insurance services and products to
                      its consumers in many African markets. The exact cover provided
                      is worked out together with its partner microfinance institution, but
                      a typical product includes the following benefits:
                          o Credit health – Hospitalization for any medical reason of
                             owner and up to five employees;
                          o Death of owner;
                          o Permanent disability of owner or up to five employees;
                          o Catastrophic business loss (fire/allied perils); and
                          o Death of any of up to five employees;
                  ii. Pacifico offers several products to small businesses in Peru:
                          o Multi-risk business insurance product which covers fire,
                             earthquake, civil unrest, natural disaster, robbery, cash in
                             premises and transit, electronic and mobile devices, and
                             breakdown of machinery. It is a voluntary product with free
                             hotlines for medical and legal advice, as well as free
                             transport to hospitals.

10   Report of Special Survey on Effects of Covid-19 on Economy and Individual (Round 1), Department
     of Statistics Malaysia
11   Brief No. 2 on Creating Client Value: Ten Blueprints for Microinsurance Providers, ILO, 2014
12   Insurance for Small Businesses, ILO and Impact Insurance, 2016
13   Economic Census, Department of Statistics Malaysia, 2016
14   Understanding Financing through the Lens of Small and Medium Enterprises (SMEs), Financial
     Stability and Payment Systems Report, 2018

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Perlindungan Tenang                                                                       19 of 24

Appendix 2: Information Checklist for Application to Participate in Perlindungan
Tenang Initiative

Documents                                                                                  Tick if
                                                                                         appended
1.   Product documentation and overview
       (a) For life insurance and family takaful or medical and health insurance and
            takaful, all information specified under Paragraph 13.4 of the policy
            document on Introduction of New Products by Insurers and Takaful
            Operators issued on 15 May 2015. Projected business volume shall be
            for a minimum projection period of three years. For group policies or
            certificates, please provide the target number of insured or covered
            persons.
       (b) For general insurance and takaful, all information is specified under
            Appendix 3.
2.   An explanation of how the proposal has been designed to meet the profile and
     needs of the target group, including justifications on how the product meets the
     Perlindungan Tenang criteria listed in paragraph 8.1. To demonstrate this, the
     licensed person should provide the following:
        (a) Key features/benefits of the product;
        (b) The relevant target segment, and the risks it seeks to address, including:
            (i) Characteristics of the target segment, e.g. age range, gender, life
                  stages, socio-economic characteristics, geographical location and
                  any other defining characteristics
            (ii) Impact of the risk events
            (iii) Existing coping mechanisms and their effectiveness (if available)
        (c) Comparison with existing products/services currently available in the
            market to address the risks, and highlight any modifications or
            advantages of the product to be introduced;
        (d) Market research in support of the above assessments, for example:
            (i) Market study/analysis
            (ii) Questionnaire or surveys
            (iii) Focus Group Discussions
            (iv) Pilot tests
            (v) Reference to official publications such as Department of Statistics
                  Malaysia’s reports
        (e) Key Performance Indicator(s) to achieve on a yearly basis for continuous
             assessment on the relevancy of the product.
3.   A clear explanation of any departure from existing regulatory requirements
     sought (if any), including:
        (a) justification as to why it is necessary
        (b) how the regulatory flexibility required will benefit the consumer
        (c) an assessment of arising risks
        (d) how these risks will be managed
4.   A clear map of operational processes, including expected timelines and the
     consumer journey
        (a) Marketing and disclosure
        (b) Purchase or enrolment
        (c) Mode and frequency of premium/ takaful contribution payment
        (d) Nomination, including how consumers will be reminded to nominate
        (e) Enquiries, including how to access critical documents such as policy or
            takaful certificate, claim form and nomination form
        (f) Cancellation
        (g) Claims notification, submission and settlement, including claims
            documentation and how claims will be paid out
        (h) Renewals
        (i) Up-selling or offering of add-ons, if any

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5.   If involving a new distribution channel, including the appointment of
     Perlindungan Tenang partner:
        (a) clear description of the role and responsibilities of the distribution
              channel
        (b) structure and amount of remuneration
        (c) procedures to ensure oversight of and management of risks arising from
              the proposed distribution model such as operational including IT-related
              risks, conduct, AML/CFT or other risks
        (d) plans to ensure capacity and competence of the distribution channel to
              carry out its responsibilities
        (e) when appointing the same Perlindungan Tenang partner, the value of
              such arrangements
6.   Applications for any other concurrent regulatory approvals needed under other
     existing policy documents (e.g. Introduction of New Products by Insurers and
     Takaful Operators, Guidelines on Internet Insurance, Guidelines on Takaful
     Operational Framework, or any other policy documents issued by the Bank to
     the Bank’s regulatees particularly for combined products or appointment of
     Perlindungan Tenang partners to distribute the products). Please state the full
     list of approvals sought in the application letter.

     Question 6:
        What would be the potential challenges, if any, to comply with the
           justification criteria set out under item 2 above?

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Perlindungan Tenang                                                             21 of 24

Appendix 3: Product documentation for Perlindungan Tenang applications

A. General information

1.   Product description
     Summary of the product i.e. type and purpose of cover, benefits and premiums or
     takaful contributions for all plan options.

2.   Marketing name(s)

3.   Target product launch date

4.   Distribution channel(s) and target market(s)
     (a) Provide details of the distribution channel(s) which will be used to market the
         product, including any specific sales strategy and partner names such as
         bancassurance/Perlindungan Tenang partners.
     (b) Provide details on the target market and the risk(s) the product seeks to
         address similar to Appendix 2 Item 2(b).

5.   Projected business volume
     (a) Specify the target or projected business volume for a minimum projection
         period of three years, in terms of monetary value (RM) and number of policies
         or takaful certificates. For group policies or certificates, please provide target
         number of insured or covered persons.
     (b) The target or projected business volume can be presented at more granular
         levels by distribution channels, age bands or consumer segments, if there is
         such a differentiation.

B. Detailed product description

6.   Nature of contract and product benefits
     (a) Duration of contract
     (b) Specific underwriting considerations and/or underwriting questions for this
         product
     (c) Benefits available under this product:
             i. Describe the benefits provided in relation to the contingencies covered
                  by the product.
             ii. State the minimum or maximum sum insured or covered.
             iii. Indicate the cessation of any particular benefits at a predetermined date,
                  or at policy or takaful certificate anniversary.
     (d) Benefit schedule if applicable, giving full details on each benefit payable
          including any limits.
     (e) Rebate, surplus sharing or other non-claim payouts or benefits
     (f) Available options and guarantees.

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Perlindungan Tenang                                                          22 of 24

            i. Describe any options and guarantees available under the product.
     (g) Key exclusions or limitations
            i. Describe all major exclusions or limitations in terms of coverage for this
               product.
     (h) Applicable excesses.

7.   Premium or takaful contribution and charges
     (a) Table of premium or takaful contribution rates.
     (b) Describe the premium or takaful contribution term, frequency and any
         contingent or reinstatement premiums or takaful contribution that is applicable.
     (c) Provide details on fees or charges including the basis, conditions and purpose
         of the imposed fees or charges.

8.   Smoothing of premium or takaful contribution rates
     (a) If premium or takaful contribution rates are smoothened, provide a comparison
         of the premium or takaful contribution rates with and without smoothing.
     (b) Explain the financial impact of the smoothing on the total expected portfolio.

9.   Endorsements available for this product
     Specify the endorsements currently available for this product subject to the
     requirement in 9.1.

C. Pricing basis

10. Technical basis
     (a) Describe in detail the methodology used to price the product. Where
          combinations of pricing approaches are used, provide the methodology and
          rationale for each pricing approach.
     (b) State the underlying assumptions of this product.
     (c) Provide the rating differentials and parameters used:
         i. If Generalised Linear Models (GLM) are used, provide the relativity factors
              and the base price of the GLM;
        ii. If a formula method is used for pricing, provide and explain the formula.
     (d) Provide the expense assumption used to price this product.
     (e) Describe the commission structure for this product and its rationale.
     (f) Describe the basis for profit loading, if any.
     (g) Describe the basis for any additional contingency buffer, such as to
          compensate for the lack of data for new features or insured/covered perils.
     (h) State the basis and methodology used for the valuation of reserves for the
          product.
     (i) State the basis and methodology used to determine the capital required for
          the product.

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Perlindungan Tenang                                                          23 of 24

11. Reinsurance or retakaful arrangement
    Describe the reinsurance or retakaful arrangement for the product, including the
    form of reinsurance or retakaful, the retention level and name of the reinsurer(s)
    or retakaful operator(s) as well as their financial rating(s).

12. Departure from technical basis
    Justify any departure of pricing from the premium or takaful contribution rates
    obtained if the technical basis under paragraph 10 is adopted in its entirety.

D. Documents for marketing and contractual uses

13. Policy documentation, disclosure and marketing material
     (a) sample proposal form
     (b) sample nomination form
     (c) sample policy or takaful certificate documents
     (d) policy or takaful certificate
     (e) policy or takaful certificate schedule
     (f) sample sales materials
     (g) sample marketing brochure
     (h) sample telemarketing script
     (i) sample flyers
     (j) policy or takaful certificate information statement
     (k) product disclosure sheet

E. Additional supporting information

 The information below does not have to be submitted together with the application.
 However, a licensed person must maintain proper internal documentation of the
 information below and be able to provide it to the Bank upon request.

14. Financial impact analysis
    (a) Provide the results of financial projection for a minimum projection period of
        one year, including:
           i. business volume in terms of monetary value and number of policies;
           ii. projected profitability using relevant profitability measures such as
                profit margin, return on equity etc.; and
           iii. projected capital requirement and impact to capital position, including
                capital required, capital available and capital adequacy ratio (CAR).

            The results shall be provided with and without the quantitative impact of
            the departures described under paragraph 12.

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Perlindungan Tenang                                                                  24 of 24

     (b) Provide quantification results of sensitivity test and break-even analysis for key
         risk factors, including:
             i. results and comments on the sensitivity tests on the profit margins for
                  the overall portfolio and the key model points by varying the
                  assumptions of key rating factors. The comments must take into account
                  the validity of the sensitivity tests, plausibility of occurrence, non-linearity
                  of risks, correlations, etc;
             ii. explanation on the appropriateness of stress levels applied; and
             iii. results and comment on the stress level of the key risk factors which
                  lead to the break-even point of the projected profit margin.

15. Product risk management
    (a) Provide details of the risk management for the product including:
          i. description of the product’s key inherent risks from the perspectives of
               both the licensed person and consumers;
          ii. systems and/or processes in place to manage the risks identified and
               the effectiveness of the measures; and
          iii. consistency of the product with enterprise risk and capital management,
               including:
               (A) consistency of the product with internal risk appetite, risk limits and
                   capital limits;
               (B) any capital support provided for the product and the measures of
                   when the capital will be recouped; and
               (C) any product specific risk limits, thresholds or triggers for re-pricing
                   or ceasing new business.

     (b) For new products distributed through internet, wireless or other electronic
         channels, provide a brief description on the IT infrastructure and risks
         management for IT-related risks. This includes:
           i. assessment of the IT-related risks and measures put in place to mitigate
                the risks;
           ii. description on application security and application architecture
                diagram;
           iii. IT and network security infrastructure arrangements; and
           iv. network diagram (where applicable) depicting external linkages and
                control checkpoint.

 Issued on: 1 December 2020
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