SET 2018 Migração Digital - Gustavo Marra - Eutelsat
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SET 2018 Migração Digital Gustavo Marra - Eutelsat
ABOUT EUTELSAT: A KEY PLAYER IN THE SPACE BUSINESS
PIONEER IN SPACE
40 YEARS
OF EXPERIENCE
38 SATELLITES
FOR GLOBAL COVERAGE
SOLID INVESTMENT
PROGRAMME
5 SATELLITES
TO LAUNCH
2
A DIGITAL ENTREPRENEUR
Remplacer par l’image 6,880 1,300 1 billion
de l’équipe devant TV channels High Definition TV viewers
E65WA? Ou par une du
SCC?
1,000 46
Industry experts Nationalities
Revenues
$1.65 billion
3
* As of 30 June 2018
SERVICES DRIVING DIGITAL GROWTH
CORE BUSINESS
64% CONNECTIVITY
VIDEO
12% 7%
FIXED
FIXED DATA BROADBAND
12% 5%
MOBILE
GOVERNMENT CONNECTIVITY
SERVICES
Situation at 30 June 2017 5
VIDEO: SHAPING A NEW ERA FOR BROADCASTING
60 TV platforms
6,880
CHANNELS
40% Free-to-Air channels
1,300 HD channels
BANDWIDTH
FOR NEW accelerating take-up 20%
of channels
IMAGE
FORMATS
14 Ultra HD channels
on 6 orbital positions
Working with clients
on new products and services
ANYTIME, ANYWHERE, ON ANY DEVICE
hh
6
FRANSAT OPERATION
7
FRANSAT MARKET
FRANSAT started in 2009 on 5°W (previously the French analog TV
position)
Ensuring universal TV coverage through satellite complement
Installed base : 2 M TV HH
30%
White DTT areas
% of population outside of
terrestrial coverage
8
FRANSAT FERMIUM & PAY PACKAGES
Pay TV packages
9
EUTELSAT CAN ASSIST IN INTEGRATING INNOVATIVE SOLUTIONS
INTO FREE-TO-VIEW UX, SUCH AS INTERACTIVE HBBTV FEATURES
Used in Fransat offer, HbbTV (for Hybrid Broadcast Broadband TV) allows
enhanced interactive features using IP network for user requests (requires
1Mbps or more), in addition to broadcast network (satellite) for regular
reception.
Main portal features
EPG TV channels portal REPLAY & VOD Radios Portal Third party services
Companion applications on iOS & Android tablets and smartphones
10
“VIA EUTELSAT” CERTIFIED TERMINALS
External STB
50 compliant models : mono or dual tuner, PVR Ready, multiroom, …
New range of hybrid connected STB (HbbTV)
CAM Modules
For TV with integrated sat tuner
Connectable id TV
4K compatible
Collective gateways
20 compliant models
Redistribution Satellite>COFDM or Satellite>IPTV
11FRANSAT ULTRA HD COMPATIBLE RECEIVERS
Key end-user benefits
1. Only 1 remote control (no more external
STB)
2. UHD compliant
3. Fransat Connect compliant (HbbTV)
Range of TV set with integrated sat tuner
12WHERE TO FIND FRANSAT ?
RECEIVERS
6000 traditional & specialised stores
CE RETAIL
NETWORKS Large retail networks
(8000 stores)
With support DIY
5000 installateurs dishpointer.com/ Appli Fransat
INSTALLATION assistance
13EUTELSAT EXPERTISE FOR DTH DISTRIBUTION BUSINESS
14FREE-TO-VIEW AND DTT CAN BE SMART ALTERNATIVES TO
TRADITIONAL DTH PAY-TV BOUQUETS
Launching a new DTH offer can be challenging in highly competitive markets
where the high-end pay-TV segment is already preempted and/or limited
However, value can still be brought through cheaper offers addressing 2 types of
customer segments:
Primary
Customer segment Country profile Content Economic model Eutelsat case studies
Delivery mode
Free-to-view
Households in Regional and (purchase of STB
Developed & national FTA without subscription but
white zones, Fransat (France)
Developing channels Satellite with registration if
unable to receive TivuSat (Italy)
countries (in particular in the allowed by regulation +
terrestrial signal context of DTT transition) potential optional
subscriptions)
Households Quality DTT
international (addressing already Subscription
unable to existing antenna
Developing and pay-TV (would convert into Startimes (Africa)
afford high-end installed base ; may
countries channels FTV if subscription is Easy TV (Africa)
pay-TV be combined with
stopped)
(as standard local FTA satellite to reach
subscriptions offer is scarce) 100% coverage)
15EUTELSAT’S FRANSAT IS A SUCCESSFUL FREE-TO-VIEW SERVICE
Signal Subscriber
Content & services Terminal Conditional access management
transmission (installed base : 2M HH)
Negotiation with Capacity booking on Potential terminals : STB, Sub-licensing of CAS Personalized SMS for
broadcasters Eutelsat satellites Cam modules for TV sets, technology technical and
Pay-tv commission Encoding, modulation collective gateways Setting of right access commercial
payment (if pay-TV Uplink / downlink rules and offers management of
options) Technical and Encryption subscribers /
Monitoring registered users
Support for design functional specs Delivery of customized
and deployment of Certification process smartcards Including online shop
HbbTV applications module
Software maintenance Secured online tool for
and portal (catch-up, by satellite rights management Customer support
VoD, EPG, etc.) through call center
Services management
Deals with TV-sets
manufacturers
Installers selection &
training
Distribution
agreements with
manufacturers
(hotline, sales force,
etc.)
16FREE-TO-VIEW LINE-UPS CAN BE BUILT UPON FTA NATIONAL AND
REGIONAL CONTENT, ENRICHED WITH PAY-TV CHANNELS
FTA National & Other free International Optional
pay-tv
regional + satellite + Radios + channels +
DTT channels channels (ex: news or public bouquets (ex:
foreign channels) cinema, sport, etc.)
Core offer available without subscription : Additional content :
• Customer benefit : provides standard FTA national and regional channels that • Customer benefit : premium content for free on
may be impossible to receive through terrestrial networks in white zones. through affordable options
• Broadcaster benefit : • Broadcaster benefit :
o National channels (potentially through must-carry / must-deliver o International channels (available for free
regulation) : or within paying option) : new audience
Reach over 100% of the territory, including terrestrial white zones, o Pay-TV channels : additional revenues
including for regional
Broadcasting rights management between countries through
simulcrypt
o Regional channels : expand the reach from regional to national
17DEVELOPING COUNTRIES USE CASES FOR DHT+DTT
Startimes GoTV (Multichoice) Canal (DTT) – Easy TV
# Subs 3.3 M (including FTA users) 3 M (incl FTA users) Starting (ex in Congo)
DTT Portfolio Nyota : 2.5 $ (10 channels) Lite : 1.5 $ (17 channels) Unique offer : 10 $ (30 channels)
range National + religious + limited int (news) National + religious + int (news)
Basic : 6 $ (37 channels) Local channels + religious + int news +
Value : 5 $ (28 channels)
thematic (kids, music, adult) + original
+ Regional + few int. thematic including + Regional + few int. thematic programming (cinema & sports)
Chinese movies and sports
Plus * : 9 $ (43 channels) * STB + DTT antenna : One off 25 $
Classic * : 10 $ (57 channels)
Example of offers + some int. channels (Fox, Disney, etc)
+ some int. channels (Fox, Discovery, Viacom,
etc) & int sports (Euronews)
Unique : 15 $ (76 channels) * Antenna installation + STB : One off 20 $
+ limited premium content : movies & sports
Convert Pay-TV to FTA * : One off 33 $
(corresponding to STB price)
ARPU (incl FTA 6$ 6.5 $ 10 $
users)
Major countries Kenya, Nigeria, Tanzania, Uganda and is Ghana, Kenya, Nigeria, South Africa, Uganda, DRC, Congo Pointe Noire expanding to the rest
(more 100 k DTT expanding in other English speaking countries Zambia expanding in Anglophone Africa of francophone Africa
subs/users) and in Francophone Africa
Satellite capacity DTT tower feeding in C band using both DTT tower feeding in C band (Intelsat 904 – DTT tower feeding in C Band : Eutelsat E8WB
Eutelsat 8WB and E10A 60°E) (C band)
DTH offer StarTimes has recently launched a DTH Eutelsat 36°E for Anglophone Africa & Intelsat SES 4, 22°W
(StarSat) at SES 5, 5°E for South Africa
DTH can be used as a complement to DTT to reach 100% coverage and target higher-end customers
Source: Digital TV, 2016NEW TECHNOLOGIES FOR SAT DISTRIBUTION: SMARTBEAM
19OBRIGADO!!
gustavo.marra@eutelsat.com
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