SPARK A CHAIN REACTION - Happy New Seminar Year! - FALL 2020
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FALL 2020 SPARK A CHAIN REACTION Happy New Seminar Year! GLOSS LIKE A BOSS New Unlimited™ Lip Gloss
applause
contributors
Editor-In-Chief
Marijana Klapcic
Executive Editor
Michelle Haurilak
Creative Designer
Lizzie Cuevas
Contributing Writers
Nadine Patel
Sandy Panesar
Melanie Cummings
French Version
Roméo Miguim
Carmela Manganiello
Casa Traduction
FALL
2020
BUILD
08 Gloss like a Boss
10 Shimmer and Wow with Dazzling Duos
12 Standout Smoky Eye
GROW
20 Spark a Chain Reaction
21 Reap the MK Total Rewards
24 Social Media for You
REFLECT
28 Go-Give® Award
29 MKACF Update
31 Happy Anniversary!
LIVE
33 I Story
35 My Reason Why
EDITOR’S
let ter
Enthusiasm.
When anyone asked Mary Kay Ash which she preferred, enthusiasm or technique, her
answer was always enthusiasm.
She said, “Enthusiasm is the motivating power to success. The person who is enthusiastic
exercises a magnetic influence over those with whom he or she comes in contact. To become
enthusiastic, act enthusiastic. It could easily revolutionize your life.“
It gave me a chuckle when I read her explain it as “contagious as measles and as powerful
as dynamite.”
And from that concept, this year’s Spark A Chain Reaction Seminar theme was born. Every
connection you make, big or small, is a link to the chain of your goals and dreams. It’s
about taking that first step. And there’s never a better time than a fresh, new Seminar year.
Fresh energy, fresh momentum, fresh determined attitude that expects nothing less than the
success. When you approach your business like this, you’ll see incredible changes. So get
started by channeling your energy into product sales and team-building, and fuel your fire
for the rest of the year!
Speaking of fresh and new, when the Covid-19 pandemic hit, it forced us – you and corporate
– to look at things differently. Business has definitely not been as usual, but it also taught us
that change was ok. In fact, change was GOOD. Things we’ve been “talking” about trying
or “wanting” to do became a reality.
One of those “things” was Applause® magazine. I had seen the US’s Digital Showcase app
and was amazed. I instantly thought: “We need this for our Applause® magazine. I love a
printed piece as much as anyone, but when I saw the capabilities of this app and how
it could bring a publication to life, I was mesmerized. As I spoke to our creative team,
education team, sales development team, and so on, we saw all of the possibilities for you –
the sales force. The ones out in the field working their businesses.
Whether it’s on phone or tablet, Apple or Android, you can take your favourite magazine
wherever you go…in the palm of your hand. But more than that, it’s going to be fully
interactive with video integration, pop-ups, swipe throughs, live links, and so much more.
And this isn’t like the eCatalog. It’s built for mobile! It’s built for touchscreen. Best of all,
Applause® is just the first step. We’re going to fill this digital library with so many more of your
go-to resources and publications.
Mary Kay Digital Showcase CA, Applause® magazine’s new home, will be live in mid-August.
And don’t be discouraged or overwhelmed if you’re not a digital diva! It’s easy to use and
we’ll have a video to show you all the fun features!
For now, dive into everything you need for the fall quarter – products, promotions, PR and
promising stories. Enjoy!
Editor-In-Chief
3 applause FALL 2020
most
IMPORTANT
THINGS
SPARK SUCCESS!
You have the ability to spark blazes of success with every step
you take on your Mary Kay journey, and that’s what this year’s
Spark a Chain Reaction Seminar theme focuses on. Read more in the
GROW section!
#GLOWUP TIME
Mary Kay Unlimited™ Lip Gloss is breaking old lip gloss
stereotypes to help you shine! Get the scoop in the BUILD section.
CONNECT!
Instagram stories. Facebook groups. Filming lives. We’ve taken the
guesswork out of it and are launching educational toolkits for you
on September 1!
PRODUCT PR
Did you know Mary Kay Canada partners with some of the
country’s leading beauty influencers? These are major bragging
rights! Check them out on page 16 – don’t forget to follow and share
with your customers!
BE A #BEAUTYBFF
You’re already a pro at delivering VIPink service and beauty
advice, now we’ll show you the 6 Most Important Things to help
you sell…lip gloss!
BE DAZZLED
Does Mary Kay know how to lavish like royalty? You bet! Set your
sights on one of this year’s Seminar jewellery pieces and prepare to
feel like the queen you are! InTouch™ for this
year’s selections. Stay tuned to coming soon!
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august '20 september '20 october '20
calendar
October is Breast Cancer
01 07 Awareness month.
Preferred Customer Program –
Holiday enrolment begins.
Labour Day. Corporate office
closed.
01
Preferred Customer Program -
Order window opens for Holiday
03
Civic Holiday. Corporate office
05 PCP gift with purchase premiums.
Received deadline for Independent
closed. Beauty Consultant Commitment
Form to begin Independent Sales
Director-in-Qualification on
03
05
Holiday 2020 promotion begins.
September 1.
Check out www.marykay.ca and
your Personal Web Site to see
Received deadline for what’s new!
Independent Beauty Consultant
Commitment Form to begin 10
Independent Sales Director-in-
Qualification on August 1.
Beaut-e-News®* arrives in your
customers’ inbox! 05
Received deadline for Independent
09 13
Beauty Consultant Commitment
Form to begin Independent Sales
Director-in-Qualification on
Preferred Customer Program – Happy Anniversary! Celebrate October 1.
Order window opens for Fall PCP Mary Kay Canada’s 42st
gift with purchase premiums. anniversary today.
14 12
Preferred Customer Program
15 Thanksgiving. Corporate office
closed.
Preferred Customer Program
The Look mailed to customers and
– Enrolment for the Winter
Independent Beauty Consultants.
15
2020/2021 Preferred Customer
Program begins.
16 Preferred Customer Program –
28
Enrolment deadline for the Winter
Fall 2020 promotion begins. 2020/2021 issue of The Look.
Check out www.marykay.ca and Beaut-e-News®* arrives in your
Preferred Customer Program
your Personal Web Site to see customers’ inbox!
The Holiday Brochure
what’s new!
mailed to customers and
31
Independent Beauty Consultants.
20 30 Last day of the month!
Beaut-e-News®* arrives in your Orders must be received by
customers’ inbox! Last day of the month! midnight Eastern Daylight Time to
Orders must be received by count toward October production.
midnight Eastern Daylight Time
31 to count toward September
production.
*Must be a Mary Kay® Personal Web
Site subscriber, and customers must opt
Last day of the month! Last opportunity to become a in to receive Beaut-e-News® through
myMK at marykay.ca
Orders must be received by Star Consultant for Quarter1
midnight Eastern Daylight Time to and be eligible for gorgeous
count toward August production. prize selections when you place
Preferred Customer Program – a minimum $1,800 wholesale
Holiday 2020 enrolment deadline Section 1 order between July 1
for the Holiday Brochure. and September 30, 2020.
.
Check Mary Kay
InTouch®® on the
first of each month
to find out our
featured product!
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nding:
treonline
Make Connections
From online parties to unit meetings to product
how-tos, these Mary Kay Independent Beauty
Consultants got the 411 on connecting with
their customers.
Digital Business Basics
Mary Kay has always been focused on building
relationships and meeting the needs of your
customers. That’s why we’ve shared some
ideas on how you can provide that Golden
Rule Customer Service your customers enjoy,
virtually! Visit the Digital Business Basics Hub on
InTouch™ for more!
Spark a Chain Reaction
The Yearlong Theme for 2020-2021 is Spark a
Chain Reaction! And it’s centred on the concept
that every effort connects to the next link in a
journey toward success. Add some pep to your
step, and start the new Seminar year off right
with the Spark a Chain Reaction Fall
Consistency Challenge!
Social Media for YOU
The power of social media can elevate your
business, and we’ve got the tools to help you
Social Cue
succeed online! From going Live on Facebook, to
creating the perfectly appealing flatlay post for
Instagram, right up to social media best practices
– we’re delivering it all straight to your inbox
each month via Social Cue!
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build
PAGE 8
THIS IS
full-spectrum BUILD
colour PAGE 12 | STANDOUT SMOKY EYE
The moment you’ve been
waiting for
PAGE 18 | LIP GLOSS #MKBEAUTYBFF
Tips for success
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PRODUCT PROMOTION build
Gloss like
a boss
Break into full-spectrum colour this fall with NEW Mary Kay®
Unlimited™ Lip Gloss in shades for every skin tone.
NEW! Mary Kay® Unlimited™ Lip Gloss, $18
A new generation of ultra-silky lip gloss is here! Mary Kay®
Unlimited™ Lip Gloss is your non-sticky, non-tacky, always-perfectly-
shiny solution for bold and beautiful lips!
Available in 3 flattering finishes in 14 stunning shades for every
occasion and skin tone:
Finishes:
• Cream: A classic gloss finish with no shimmer, just pure shine.
• Pearl: A subtle luminescent finish.
• Shimmer: A playful sparkling finish.
Shades:
Cream Pearl Shimmer
Iconic Pink Unique Nude Tawny Chocolate Pink Berry Evening Soft Fancy Sheer Beach Copper
Red Fusion Mauve Blush Nude Nude Ballerina Delight Berry Nude Nancy Illusion Bronze Aura
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PRODUCT PROMOTION build
Features:
• Patent-pending high-shine and high-moisturizing technology.
• Immediately moisturizes and leaves lips looking healthy.
• Lightweight formula that glides on with zero drag as it enhances lips with a continuous layer
of colour and pure, elegant shine.
• Applicator’s unique reservoir picks up and distributes the perfect amount of product with
every silky swipe.
• Stunning shades for every occasion and skin tone.
How is Mary Kay® Unlimited™ Lip Gloss different from NouriShine Plus® Lip Gloss?
This all-new formula is made using today’s advanced technology. It comes in a modernized
package with a brand-new applicator and a range of up-to-date shades. From the non-sticky,
lightweight feel to the perfect amount of shine, everything about this will let you gloss like a boss.
A handy NouriShine Plus® Lip Gloss shade conversion chart will be available on the Fall Product
Hub on InTouch™.
Conversion Chart
IF YOU LIKE… YOU WILL LOVE…
NouriShine Plus® Unlimited™
Café au Lait Nude Blush (Cream) or Unique Mauve (Cream)
Pink Luster Pink Ballerina (Pearl)
Pink Parfait Soft Nude (Pearl) or Nude Blush (Cream)
Pink Wink Berry Delight (Pearl)
Shock Tart Pink Fusion (Cream)
Sparkle Berry Berry Delight (Pearl)
Berry Dazzle Berry Delight (Pearl)
Sun Blossoms Fancy Nancy (Shimmer) SAMPLES!
Let her try before she buys with helpful
Section 2 samplers.
Fancy Nancy Fancy Nancy (Shimmer)
• Unlimited™ Lip Gloss samplers, $2per
Rock ‘n’ Red Iconic Red (Cream) strip of 8 without applicator All 14
shades
Beach Bronze Beach Bronze (Shimmer)
• Deluxe Mini Unlimited Lip Gloss Set, $5
Package of 5 shades which include: Berry
Golden Beach Bronze* (Shimmer) or Sheer Illusion (Shimmer) Delight, Tawny Nude, Fancy Nancy,
Unique Mauve, Iconic Red.
Rich Spice Copper Aura (Shimmer) or Chocolate Nude (Cream) PCP Exclusive
Silver Moon Sheer Illusion* (Shimmer)
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PRODUCT PROMOTION build
SHIMMER
&WOW
with
Dazzling
Duos
Turn up the volume on colour this
season! Perfect shade pairings in rich
pigments and easy-to-apply forms give
a whole new meaning to “insta-glam.”
Limited-Edition Mary Kay® Foil Eye
Shadow Duo, $20
• Two metallic eye shadow duos
with a reflective, full-on foil finish.
• Each duo contains two striking
shades that pair together perfectly.
• Super sparkle meets sophistication
with every application.
• Intense pigment plus extreme
luster to create the ultimate eye
looks.
• Light powder formula features a
cream-like finish.
BEAUTY EXTRA! Base eye lids with
Eye Primer prior to applying Foil Eye
Shadow Duo for a long-lasting, metallic
look.
10 applause FALL 2020PRODUCT PROMOTION build
Limited-Edition Mary Kay®
Cream Blush Duo Stick, $20 each
• Two cream cheek combos in stick
form.
• Stick features a soft highlight
shade paired with a pop of colour
for a flattering flush.
• Creamy texture translates to a
powdery, velvet finish.
• Worry-free formula features
hydrating ingredients that won’t
leave skin oily.
BEAUTY EXTRA! Create naturally
blushing cheeks with the matte side,
and then add dimension with the
shimmery side. Effortlessly blend
across cheeks for a seamless,
non-creasing finish.
11 applause FALL 2020PRODUCT PROMOTION build
Standout
Smoky Eye
GET THIS SEASON’S BEAUTY MOMENTS BOX
FOR JUST $84!
A SUGGESTED RETAIL VALUE OF $107
Smoky Gold The Smoky Eye has become a staple, go-to eye look –
and it’s not going anywhere! This stunning look is so
diverse, you can truly make it your own in just a few
easy-to-learn steps!
Your Standout Smoky Eye* Beauty Moment includes:
• The Luxe Beauty Box
• Petite Palette™
• All-Over Eye Shadow Brush
• Eye Crease Brush
• Eye Smudger Brush
• Eye Liner in MK Black
• Standout Smoky Eye Beauty Guide
Gold Burnished Shiny • 4 Chromafusion™ Eye Shadows in either
Rustic
Status Bronze Penny the Smoky Gold Palette or Smoky Silver Palette
Smoky Gold:
Gold Status, Burnished Bronze, Shiny Penny
and Rustic.
Smoky Silver Smoky Silver:
Smoky Quartz, Granite, Onyx
and Cashmere Haze.
Smoky
Granite Onyx Cashmere
Quartz
Haze
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Be a Standout!
FOLLOW THESE SIMPLE STEPS TO ACHIEVE A STUNNING
SMOKY GOLD OR SMOKY SILVER LOOK!
Apply highlight shade Apply two coats of your favourite
(Gold Status/ Smoky Quartz) Mary Kay® mascara to complete the eye look.
on the brow bones and to the inner corner
of the eyes with the Eye Smudger Brush.
Define the brows with
Mary Kay® Precision Brow Liner.
For an even bolder brow,
Sweep a base shade (Shiny Penny/ Granite) apply Mary Kay® Volumizing Brow Tint.
on the lids with the All-Over Eye Shadow Brush,
and apply along the lower lashlines with the
Eye Smudger Brush.
Finish the look with
Mary Kay® Gel Semi-Matte Lipstick
Apply the second base shade to (Burnished or Unlimited™ Lip Gloss.
Bronze/ Cashmere Haze) to the creases with the
Eye Crease Brush.
BEAUTY EXTRA! For even longer wear, base
your eye lids with Mary Kay® Eye Primer.
Resources at your fingertips! All the resources
you need to hold a successful Standout Smoky
Eye party are available in the Beauty Moments
Hub on InTouch™.
You’ll find:
Layer an enhanced shade (Rustic / Onyx)
along the lashlines with the Eye Smudger Brush • Standout Smoky Eye Beauty Guide
to create depth. Draw Eye Liner in MK Black • Flyer / Invitation
along the top and bottom lashline • How to get the perfect Standout Smoky Eye
and smudge edges with Eye Smudger Brush Video
to soften. • Digital Micro-Guide & Scripts
• Reach Out & Follow Up Scripts
• Social Assets
• Smoky Eye Chart
13 applause FALL 2020PCP build
ROLL OUT HOW DOES IT WORK?
THE RED
Offer your customer a free gift when they purchase
$50 or more in Mary Kay® product during any
product promotion. The FREE gift of choice is
CARPET
available only to PCP participants. This is a great
way of making your customers feel extra special
h e for their purchase! Choose from a selection of
ot
r s t ll be items on the One Page Order Sheet in Section 2.
o me you’ rol d
s t d E n e Pick one or multiples of what you
r cu , an oo! ferr think your customers will like
u t t e )
t yo men star e Pr (PCP
ea a t a t h e best! If you prefer, you can offer
Tr tre like s in am elux arly
S M
P r r d your customer an item from
VI ated me rog of nd
e
o P s a your own inventory. The choice
tre cust ers k
er uct s.
r p d is yours!
u om e o es
yo ust rn th e pr acc
C ea fre ng
to les, deri
mp or
sa
You must purchase your gift-with-purchase Remember! You must purchase your gift-with-purchase premiums
HOLIDAY DATES
WINTER DATES
premiums from Section 2 between from Section 2 between November 9, 2020 and February 8, 2021.
October 1, and November 8, 2020.
September 15, 2020: Winter 2020/2021 enrolment opens. Enrol
August 1, 2020: Holiday 2020 enrolment
opens. Enrol customer names only; gift- customer names only; gift-with-purchase premiums purchased
with-purchase premiums purchased later. later.
August 31, 2020: Last day to enrol your October 15, 2020: Last day to enrol your customers to receive The
customers to receive the Holiday brochure. Look. Orders must be submitted by midnight Eastern
Orders must be submitted by midnight Daylight Time.
Eastern Daylight Time.
November 9, 2020: Order window opens to purchase gift-with-
September 28, 2020: Customer and purchase premiums. Gifts must be purchased from Section 2.
Independent Beauty Consultant versions of
No minimums, no maximums. May be combined with a regular
the Holiday brochure mail.
product order.
October 1, 2020: Order window opens to
purchase gift-with-purchase premiums. November 13, 2020: Customer and Independent Beauty Consultant
Gifts must be purchased from Section 2. No versions of The Look mails.
minimums, no maximums. May be combined
with a regular product order. February 8, 2021: Last day to purchase gift-with-purchase
premiums.
November 8, 2020: Last day to purchase gift-
with-purchase premiums. *Please allow a minimum of 7-10 business days for delivery of the Winter Look Book.
*Please allow a minimum of 7-10 business days for
delivery of the Holiday Brochure.
For more information, visit InTouch™ > Business Tools > Preferred
Customer Program.
14 applause FALL 2020PCP build
Gifts Galore!
DELUXE MINI
SATIN HANDS® DELUXE MINI
PAMPERING SET IN UNLIMITEDTM
FRAGRANCE-FREE LIP GLOSS SET
$5.00 EACH $5.00 EACH
DELUXE MINI
TIMEWISE
REPLENISHING
SERUM+C®
$4.00 EACH
WHITE TEA &
CITRUS DELUXE
MINI SATIN HANDS
PAMPERING SET
$5.00 EACH
DELUXE MINI TIMEWISE®
MICRODERMABRASION
PLUS SET $5.00 EACH
DELUXE MINI WHITE TEA
& CITRUS SATIN BODY®
INDULGENT SHEA WASH
$1.75 EACH
DELUXE MINI OIL-
FREE EYE MAKEUP
REMOVER DELUXE MINI WHITE TEA
$5.00 EACH & CITRUS SATIN BODY®
REVITALIZING
SHEA SCRUB
$1.75 EACH
DELUXE MINI WHITE TEA
& CITRUS SATIN BODY®
SILKENING
SHEA LOTION
$1.75 EACH
DELUXE MINI LASH
LOVE® MASCARA LOVE THE BEAT
$3.00 EACH BLUETOOTH SPEAKER
$8.00
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BEAUTY MAVENS
We’re collaborating with some of Canada’s top beauty influencers to spread the word about Mary Kay.
We now just how amazing our products are - that, combined with these gals’ clout and loyal fan base means we’re
reaching thousands of potential brand lovers!.
Talk about some major bragging rights with your customers!
@karina_waldron @osobbeauty
“Mary Kay’s TimeWise® 3D Foundation blends “I love the TimeWise® Matte 3D Foundation,
out really nicely and smooth on the skin. It gives mostly because it’s so long lasting. I never have
me great coverage, feels lightweight and gives me my makeup on for more than 4-5 hours because I
a healthy looking finish!” crease like crazy. But I had this foundation on for
8 hours without any creasing!”
@taniamotuzas @gabpgalante
“I’ve been spending a lot of time outdoors so “The new Naturally line by @marykaycanada is
of course SPF has been an important part of derived from at least 90% natural ingredients, in
my routine. I’ve been using and loving this accordance with the COSMOS standard (sweet
@marykaycanada CC Cream with SPF 15. These almond oil, olive, + sesame oils), and
come in 5 shades and work with a wide range I’m hooked!”
of skin tones. It gives the perfect amount of
coverage for summer, is lightweight and leaves
me with a dewy complexion”
Get social with @marykaycanada and tag us in your posts!
Don’t forget to use the hashtag #marykaycanada for a chance to be featured!
16 applause FALL 2020IN THE KNOW build
IN THE KNOW...
Truthfully Representing Mary Kay® Products
Accurate Claims and Benefits About Mary Kay® Products
Did you know that Mary Kay makes it easy for you to share accurate claims and benefits about its products?
That’s right! Just check out the information the Company publishes on Product Central on Mary Kay
InTouch®, your Mary Kay® Personal Website, or marykay.ca. When you quote claims from official Company
resources, you can be confident that each specific claim has been supported and verified by our Technical
teams and other Company teams.
When sharing the positive benefits of using Mary Kay® products, it is important to share the exact claim or
benefits described in the Company’s publications. Even slight variations from the verified claims are not
supported and could be considered misleading or deceptive by federal regulatory agencies.
While we admire your love, excitement and enthusiasm about specific Mary Kay® products, it is important
to avoid making any unverified claims about your own personal experiences or results. If you want to share
your opinions and own personal experience with Mary Kay® products, you are welcome to do so if they are
truthful and do not exaggerate the results or benefits you experienced.
Before and after photos claiming results other than those indicated on the product labelling or approved
by the Company may not be used for any purpose. If you wish to use your own before and after photos, you
should ensure that your representations are accurate, truthful, and not misleading and that appropriate
permissions are provided.
When discussing Mary Kay® products, you should never suggest that a product treats or can cure a medical
or skin condition.
You should never repeat or forward claims about Mary Kay® products that did not come directly from
official Mary Kay publications and always avoid comparing Mary Kay® products or your results with specific,
competitive products.
Product Claim Examples:
DO NOT DO
“Fragrance-Free Satin Hands® Hand Cream cured my “Mary Kay Satin Hands® is my favourite moisturizer.”
eczema.”
“I’ve tried ABC Cosmetics Microdermabrasion System, “Mary Kay TimeWise® Microdermabrasion makes my
and the TimeWise® Microdermabrasion Set is ten times skin feel great! I’ve really noticed a difference!”
more effective.”
“After just one use of the TimeWise Miracle Set 3D®, my “I love the TimeWise Miracle Set 3D®, my skin has never
fine lines and wrinkles disappeared.” looked better!”
“TimeWise Miracle Set 3D® erased my fine lines and “I feel like the TimeWise Miracle Set 3D® has really made
wrinkles.” a difference in helping with my fine lines and wrinkles.”
17 applause FALL 2020#MKBEAUTYBFF build
6
1
NEW, UNLIMITED FORMULA
• Mary Kay Unlimited™ Lip Gloss has all the glossy goodness
without any of the downsides. It’s non-sticky, non-tacky gloss
that glides on effortlessly with zero drag and an instant dose of
moisture.
• Featuring patent-pending high-shine and high-moisturization
technology, this gloss contains ingredients designed to condition
2
lips. It immediately moisturizes and leaves lips looking healthy.
ON-TREND SHADES & FINISHES
• Mary Kay Unlimited™ Lip Gloss is available in 14 on-trend shades
and three modern finishes: cream, pearl and shimmer. The
shades and finishes were designed to work beautifully on every
skin tone.
MOST 3
SLEEK, UPDATED PACKAGING & PERFECT-EVERY-TIME APPLICATOR
• This sleek and slender new packaging gives this gloss a
IMPORTANT sophisticated feel, and it packs away easily for shade changes
or reapplication.
• The ultra-soft applicator’s unique reservoir picks up and
THINGS distributes the perfect amount of product with every silky swipe
for continuous colour and elegant shine.
TO HELP YOU SELL…
The New Mary Kay
4
GLOSS FOR ALL (EVEN LIP GLOSS DOUBTERS)
• Gloss lovers will rejoice in this new ultra-silky formula, but you’ll
also be able to convince your customers who think gloss isn’t for
them to try this unlimited experience. Encourage her to try for
Unlimited™ Lip Gloss herself or to read through the testimonials and reviews on social
media.
M
ary Kay Independent Beauty
Consultants are really the key to
distinguishing our brand from
others.
5
GREAT “HOOK” FOR NEW CUSTOMERS, GIFT-GIVING AND MORE
• This gloss is an effortless addition to every woman’s beauty
routine. Reach out to new customers with this easy-to-love
formula or suggest to your current customers for upcoming gift-
giving occasions.
6
Of course, women love our innovative,
sophisticated products, but the TOOLS FOR PARTIES AND MORE
personalized service, product know-how • Download the Mary Kay Unlimited™ Lip Gloss social media posts
and professionalism you provide are what from InTouch™ so you can easily promote this gloss #GlowUp
truly set us apart! with friends and customers.
• If your customer needs help choosing the perfect shade and
With the launch of a brand-new product, finish, send her a link to the Mary Kay Unlimited™ Lip Gloss page
we thought we’d prep you with these six tips on your personal website. She can compare similar shades and
to help set you up for selling success! different finishes plus watch videos and more.
18 applause FALL 2020grow
PAGE 20
SPARK A
chain reaction
GROW
PAGE 21 | CALLING ALL STARS
The rewards are endless
PAGE 26 | LEARN AND GROW
Introducing new Link & Learn™
coursesSPARK A CHAIN REACTION grow
Now’s Your
Chance to
This Seminar year, encourage the inner courage,
enthusiasm, and momentum you need to take your
Mary Kay business to new heights! Unleash whatever
it takes to fuel that fire for your most successful year
yet, and the moment you put your mind to it, you’re going
to create sparks of inspiration and determination!
With your courage and willingness to achieve, you can lead by
example – helping others look to you as a trailblazer and wanting to
expand their business too! It’s your fiery passion for your business that
will help spark a chain reaction amongst others.
With this theme for the new Seminar year comes the Spark A Chain Reaction
Fall Consistency Challenge. Independent Beauty Consultants and Independent
Sales Directors who achieve the Spark A Chain Reaction Consistency Challenge each
month, by placing a minimum cumulative $1,200 suggested retail ($600 cumulative
discounted wholesale) Section 1 order each month, July through December 2020, will
receive a special Spark A Chain Reaction Fall Consistency Challenge Necklace by R.J.
Graziano. In addition, Independent Sales Directors who personally achieve the Spark A Chain
Reaction Consistency challenge AND have 3 or more unit members who achieve the challenge
too, will also receive an invitation to the Party at Leadership 2021.
Make this your year and get ready to rock the beautiful rewards that come with your success!
You don’t want to miss out on what’s in store for you!
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MK TOTAL REWARDS -
STAR CONSULTANT
Exciting rewards and customizable experiences are
at your fingertips with MK Total Rewards! Inspire
to reach for the stars through the Star Consultant
Program and get access to the hottest events and ex-
clusive designer items! Mary Kay Ash always wanted
to reward you, the sales force, with prizes to help
motivate you to reach your potential! You’re always
just one goal away from rewarding experiences and
amazing gifts!
21 applause FALL 2020STAR CONSULTANT PROGRAM grow
Steps to become
a Star Consultant
Step 1
Build Your Customer Base!
Spread the word about your
business in your social groups
Step 2
– your reading club or yoga Place Your Orders!
class (how about both?)! With The word is out, and you’re now
hard work and consistency, it’s a popular Independent Beauty
easy to ace! Consultant! Start placing those orders
to service ALL your customers!
Keep that $600 goal in mind!
Step 3
Cheer on Your BFF!
Who doesn’t want to work with a best
friend? Now that yours is on board, get
her acquainted with best practices,
and amazing products. Encourage her
to build her customer base and place
cumulative orders to $600 for the month!
You do the same, and now you’re at
$1,200 in cumulative orders!
Step 4
t u l a t i o n s !
Network Your way to Success!
It’s month 3 and your business is
growing! You are continuing to build
Congra
your customer base and are networking
the business. Remember, when you Earning Star Consultant Status!
have three months of $600 orders, you Congratulations! You’re 3 months
will have a total of $1,800 in cumulative into your business and already a Star
orders for the quarter! Consultant! Now keep the momentum
going and set an example for your
peers – spark a chain reaction!
Disclaimer: This example is just one of THE many ways you can become a Star Consultant.
=2,400
MK Total
You can always personalize your journey based on how you like to conduct your business.” Rewards Points 22 applause FALL 2020STAR CONSULTANT PROGRAM grow
Sure-Fire Ways to
Achieve this Year’s
All-Star Consistency
Challenge!
Mary Kay once said that in order to reach your potential, “you need an
intelligent plan of action with challenging, but always realistic, goals.”
When you have a goal in mind, you’re bound to stay on track and see it
to the finish line – plus, it’s good practice to (successfully) end what you
started, right?
Setting goals will also help you stay consistent in your Mary Kay business
– having something to strive for all the time helps your work ethic
improve! So, keeping consistency and goals in mind, we’re throwing
another consistency challenge your way – get ready to set those goals!
Here’s the challenge: Independent Beauty
Consultants and Independent Sales Directors who
achieve Star Consultant status all four quarters,
and meet the total year-end minimums, will
receive special rewards at the end of the Seminar
year – one of these prizes is the coveted Ted Baker
Bobble Wallet!
This challenge, of course, requires consistency – consistently placing a
minimum order of $600 wholesale Section 1 order(s) each month! So, how
do you do it, month-after-month, and achieve your goals? Here are three
ways to keep your business consistent:
Throw a set number of virtual parties a month: you’re bound to get
1
amazing traction, and face-to-face interaction with your customers
never gets old! You can show confidence through your pitch and sell
your belief in your favourite skincare and makeup products directly
to your customers!
Get yourself an accountability partner: it can be anyone from your
sister sales force or your personal circle of friends and family! But,
2
share your goals with them at the beginning of each month and ask
them to help you drive your ambition home! They can help keep you
on track. The advantage of having your accountability partner be
someone from the Mary Kay sales force is that they’ll share similar
goals to you!
3
Break your end goal down into activities: you want to place a
minimum of $600 wholesale Section 1 orders in this month, right?
So, what actions will get you there? Virtual parties and new recruits?
You’ve got it - let’s add those to your plan for the month!
Take advantage of some of the invaluable resources and education at
your fingertips by using the Link and LearnTM site to assist you in reaching
your goals!
Now you know how to get consistent in your Mary Kay business – you’re
just three steps away from being a consistent All-Star and enjoying the
perks of it all!
Don’t forget to visit InTouchTM for full details on the challenge!
23 applause FALL 2020SOCIAL MEDIA grow
CON N E CT !
Stay close... would hinder your business. And, hey, we’re in no way saying that social
even from a distance! media takes the place of having that in-person interaction, but we also
can’t deny the impact and growth we’ve seen in the Canadian Mary Kay
E
ven before the Covid-19 pandemic independent sales force. A renewed passion has been ignited and you –
forced us to social distance, it seemed and we – are CONNECTED more than ever before!
like everyone was using text and
social media to connect with people – Let’s have a look at three reasons why social media is a valuable tool for
sometimes even from the other side of the your business.
room!
EXPANDS YOUR REACH With social media, you’re no longer confined to
In fact, there are about 25 million social your town, city, or even province. You can reach thousands of people in
media users in Canada*, and that number an instant. Beauty Consultants in the smallest towns can build a business
is growing daily. So, if social media is and save on the cost and time of travelling.
where people are spending their time, why
wouldn’t you use social media to reach out STRENGTHENS RELATIONSHIPS As a business owner, it’s important to
to potential prospects – and stay connected maintain connections and relationships. Social media provides you with
to existing customers and team members? a way to nurture your relationships on a more consistent basis. You can
keep in touch with your team members and customers with social media
Yes, Mary Kay is all about building personal through messages of encouragement or tips on best practices – a simple
connections face-to-face, but what if this like, comment or well wishes can go a long way in letting people know
forced social distancing has shown us you are thinking of them and invested in their success.
there’s just a different way to do it? YOU’VE
proven it! BUILD YOUR BRAND Your brand—who you are, what you stand for, your
interests, etc.—can attract like-minded people to you and suddenly
So many of you that thought sitting behind your prospect list builds itself. People will find you through their similar
a computer instead of going out and having interests or ideals that are portrayed in your brand. You’ll attract fans,
face-to-face — conversations with people followers, and friends and be able to build rapport with them.
Digital 2020: Canada – We Are Social/Hootsuite
* 24 applause FALL 2020SOCIAL MEDIA grow
But HOW? We get it. This all sounds amazing,
but also overwhelming. That’s why we’re
building an InTouch™ Hub with the resources
you need to excel at social media for your
business! This hub called Social Media for HER -
will launch in September 1, but in the meantime,
here’s a glimpse into what you can expect.
How to use Facebook to sell & build Improve Your Performance with Instagram
relationships Insights
Complete breakdown of Facebook, all of its How to view insights
features and how they serve different roles Where to view insights on your posts, stories
for your business and followers
All About Instagram Stories & Highlights Building Your Facebook Group
The Basics Overview
Instagram stories & highlights Three types of Facebook groups
Stickers Getting started
Polls & Questions Tips to grow your group
Emoji slider Tips to manage your groups
Managing your group members
Roles & Responsibilities
Engage with Your Instagram Followers
Reply to comments
Tips for writing captions How to Use Giphy
Using hashtags intentionally & strategically What is giphy?
Increase followers and exposure checklist How to use gifs
Best practices
25 applause FALL 2020LINK AND LEARN grow
HARNESS THE
POWER OF ™ Help grow your business, build confidence and
LINK & LEARN
develop new skills with Link & Learn™, an exciting,
innovative way to learn steps to success on your
own time. And best of all, each course only takes 3-5
minutes to complete!
Invaluable Resources at Your Fingertips
Easily accessible through Mary Kay InTouch®, Link
& Learn™ truly puts the world of Mary Kay in your
hands. It offers online courses designed to:
• Deliver the knowledge you need with
fundamental curriculums on Selling Skills,
Business Skills, Product Knowledge and
Understanding the Mary Kay Way.
• Teach the ins and outs of business development,
customer management, customer service and
more!
Courses found in each Learning Plan are tailored
specifically for your career path level, offering the
most relevant education for YOU!
Start Learning with Newly Launched Courses!
• Setting and Tracking Goals – Mary Kay Ash
believed in setting goals and working hard to
achieve them. Once a goal is set, you’ll learn how
to break down the skills and habits you need
to successfully achieve it. This course will help
you fine-tune and reinforce concepts that you
currently practice!
• Socially Connected: Market your Mary Kay
Business – Social media is the perfect place to
stay connected and be discovered! In this course,
you’ll discover the six most important things to
market your business on social media.
• Focus on Skin Care First – Learn all the benefits
and order of application of our skincare
regimens such as, TimeWise® Miracle Set 3D™,
TimeWise Repair® Volu-Firm®, Botanical Effects®
and Clear Proof® Acne System.
At its core, Link & Learn™ is designed to help you
hit the ground running as you start your Mary Kay
business and provide you continual support as a
Mary Kay entrepreneur!
“I encourage you to experiment, to grow, learn, and keep pace with
what’s going ... I know you’ll find the results to be well worth the effort.”
– Mary Kay Ash
26 applause FALL 2020reflect
PAGE 29 | HEARTFELT GIFTS
MARY KAY ASH
charitable
foundation REFLECT
PAGE 28 | GO-GIVE®
The nominees are in
PAGE 31 | HAPPY ANNIVERSARY
Cheers to youGO-GIVE® AWARD reflect
GOGIVE
QUARTER FOUR GO-GIVE® AWARD NOMINEE
®
G E N E VI È VE BO U TH I LLI E R , STARTED MARY KAY DEBUTED AS AN INDEPENDENT SALES DIRECTOR
I N D E PE N D E NT SA LE S DI R EC TO R OCTOBER 2012 JULY 2013
PERSONAL UNIT NAME
I always thought that life gets it right! Les Divines
I started my Mary Kay business at a I wanted the women in my unit to feel the pride of being ‘Divine’. I am
lucky to work with women who are extremely kind. There is lots of love in
time in my life where I felt totally lost. my unit and I think that’s the reason for its success. The women support
I was looking for a new challenge and and encourage each other; they stand together and work according to the
Golden Rule. I am proud of them! They are my little ‘pink family’ as I like to
wanted to totally change my career call them.
choice. Having trained as a graphic
designer, my knowledge about skin GOALS
care was limited. But everything can It’s important for me to lead by example. I decided to let go of things that I
cannot control and that the best way to cast a vision for my unit is for them
be learned! I quickly got the vision of to see a leader in action, with a clear vision and a very positive attitude.
the quality of life that the business We are aiming to be amongst the Top 10 in Canada and reach $600,000 in
production, all while having FUN.
could bring me. Luckily, I am stubborn!
I also have a two-pronged personal objective. First, I wanted to finish
I decided to listen to only one person, my Court of Sharing by the end of December 2019 and I completed it on
myself! I invested myself like any December 26! Second, I wanted to finish the year in the Top 5 for the Court
of Sharing. I want to show my unit that it’s OK to dream big.
business owner would. You always
Starting my business in 2012 was the best gift I gave myself and my mission
reap what you sow! is to ensure that as many women as possible take advantage of this
opportunity. If it’s good for me, it’s good for them too.
I can now share my lifestyle with my ENRICHING LIVES
cheerleader at home (my soul mate). He “Geneviève is always willing to share her knowledge with her unit members to
help them towards their goal – the success of their business. Geneviève went out
listens to me, encourages me, supports of her way during the coronavirus confinement by developing a new business
me and is interested in what I do. I model by video conference. She takes it as an honour to motivate and help her
unit succeed. She is very grateful and proud of her ‘Divines’, as she likes to call
consider myself lucky to have him by us.” – Manon Vallée, Independent Beauty Consultant
my side. I would like to thank him for all “Geneviève Bouthillier is not my Sales Director, but she teaches us as if she were.
that he does for me around the house She has lots of new ideas to help us. She is very active and full of energy. She
deserves it!!!” – Micole Racicot, Independent Beauty Consultant
and take him with me to Scotland for
the Top Directors Trip. At the time of
ON BEING NOMINATED
writing this, I am working on it!
I feel privileged to have learned about my nomination at the same time
as my colleagues and friends at the Quebec webinar with Lynda. I was
comfortably sitting in front of my computer in my sunny backyard when
Lynda said my name. My immediate reaction was to quickly stand up and
call my husband to come outside. I wanted to make sure I really had heard
my name. The neighbours must have wondered what was going on at my
place! I was so happy I started crying. I could have not imagined a greater
proof of love than this nomination. We often think that things like this only
happen to others. I am full of gratitude.
Remember that you can now vote for Seminar 2021’s Q1 nominee on IntouchTM!
28 applause FALL 2020MKACF reflect
From Our Hearts
to Your Hands
T
here has been no better time to rally
together and showcase support for one
another than now. With Covid-19 becoming
a global pandemic, the Mary Kay Ash Charitable
Foundation (MKACF) wanted to help relieve
some of the burden that this virus brought on
many shelters across the nation. We saw this as
an opportunity to give back in a different way.
The MKACF provided hand sanitizers and a $2,000
donation each to 49 shelters across Canada, in
a small effort to lend a helping hand. We were
thrilled to see the heartwarming response that
we received and thought you would be too!
Here’s what some of the shelters had to say:
“Haven’s Way got a very special delivery last week
from @marykaycanada and the Mary Kay Ash Baby, it’s About to get Cold Outside!
Charitable Foundation! They pivoted their business
efforts to quickly produce hand sanitizers to be Believe it or not, the holiday season is just around the corner! Soon
distributed. Plus, we are thrilled to be one of almost enough you’ll be gathered with your loved ones, basking in the joy
50 agencies across Canada to receive their monetary of giving (and receiving, of course!). This year, the Mary Kay Ash
donation of $2,000. We extend our most heartfelt Charitable Foundation has a special holiday treat for you to take
appreciation for helping us to protect the girls we advantage of!
serve.”
– Safe Haven Foundation If you’re looking to up the ante on coziness during the holidays, then
our exclusive throw is just what you need to get comfortable! This
“An incredibly huge thank you to @marykaycanada beautiful and plush Sherpa Wrapped in Love blanket is the perfect
for their generous donation of hand sanitizers and addition to any snowy night in. By purchasing one of these throw
$2000 towards the WIN house COVID Relief Fund! blankets, you are giving back to a great cause – helping women and
We truly could not offer the services and support we children that have been affected by domestic violence and women
do without the generosity and love of the community. living with cancer. We appreciate your support!
Whether you have donated $5 or $500,000, hosting
third party events, sharing our social media posts, or
creating discussions around domestic violence; your
support helps us empower women and children
fleeing domestic violenceTHE BUZZ reflect
MARY KAY MEMORY –
FROM THE ARCHIVES
Staying connected to our founder – and that she certainly had no intention of doing such
and her legacy – is key to developing a a thing.
connection with the Company, its core
values, and the mission. She then quietly pointed out that she would never make a
decision like that without seeking their input. As she had
Here’s a cute story that shows Mary anticipated, the prank was well received — at least after the
Kay Ash’s great sense of humour. It truckers got the image of themselves in the pink jumpsuits out
comes from the archives of More Than of their minds.
a Pink Cadillac, 2003.
The fact that she took the time to play a practical joke on the
Mary Kay used humour to make her point fleet managers and drivers meant a great deal to them and
while still making others feel important. gave them something personal to associate with her as their
Humour not only relieves whatever chief executive. It underscored the fact that she valued them.
tension or anxiety may be in the air, it also
helps communicate the idea of equality — And the story lives on … even until this day.
the team focus — to others.
On one occasion, Mary Kay spoke with a
group of employees, including a number
of men who drove trucks for Mary Kay Inc.
She announced, poker-faced, that senior
management had decided that all truck
drivers would begin wearing new pink
jumpsuits with the Mary Kay Inc. logo on
the back.
As one can imagine, the drivers had an
immediate and overwhelmingly negative
response! “We’ll be laughed out of every
truck stop from here to Los Angeles if you
do that,” they protested. “How could you
do that to us?”
At that point she could no longer keep a
straight face.
Through her laughter, she admitted that
no such action had ever been considered
30 applause FALL 2020ANNIVERSARY RECO reflect
Happy Anniversary!
MAY
25th anniversary Edete Morton Frances Walsh
Joanne Allen Nikki Pointon Lorraine Wilush
Debbie Backstrom Monique Therrien
Sheila Christensen Shelley Tischler 35th anniversary
Mary Connolly Heidi McGuigan
Larisa Day 30th anniversary Maureen Ann Scott
Joanne De Cloe Maureen Adamkewicz
Thelma Dowdall Karen Colvin
Angela Heaton Marthe Harvey
Wendy Lerch Zofia Lantagne
Sherri Mallov Wanda Mccarthy
Lana Mclaughlin Millie Parsons
Daun Mcwatt Jeanette Peltier
JUNE
25th anniversary Mylene Kilgour Tina Isbister
Monica Bauer Steph McDonald Pat Moorhouse
Claudette Bourdeau Sylvana Oliver Rosemarie Sitch
Dianne Bowman Marlene Quinton Sylvie Grondin
Novlette Choy Cathy Robertson
Donatella Ciampi Carole Scannell 35th anniversary
Lynn Duda Linda Schrader Kathy Bellamy
Lynda Faucher Lorelei Stefanson Lark C Feather
Donna Gatzke Francine Côté
Jessie Grant Isabelle Senay
Lorelei Stefanson
40th anniversary
Debbie Hahn Marilyn Bodie
Linda Heffernan Michele Royal
Dora Horsman 30th anniversary Louiselle Duchesne
Hilda Johnson Beverley Barkman
Surekha Kanzig Ann Gould
JULY
25th anniversary 30th anniversary 40th anniversary
Debbie Conrad Georgie Anderson Kathy Handzuik
Marion Dryden Maria D’Angelica Wendy Waswick
Dana Fitzpatrick Brenda Mears
Catherine Gauthier Lila Reynolds
Linda Hood Catherine Smith
Malinda Hovey
Doris Livingstone 35th anniversary
Barbara Lord Debbie Laffin
Laurel Milburn
Velma Richards-McKinnon
Lucie Desgagnés
31 applause FALL 2020live
PAGE 33 | I STORY
SHINE BRIGHT LIKE A
pink
diamond LIVE
PAGE 35 | MY REASON WHYI STORY live
SHINY BRIGHT LIKE A
pink diamond
By Melanie Cummings
Each stepping stone is a milestone to be celebrated, says Independent Sales Director Katy Goulet from
Sainte-Monique, QC.
Since signing an Independent Beauty Consultant agreement on October 18, 2016, she has kept a constant
eye on the prize. For Katy, this is the pink Cadillac. She was certain she would one day grip the steering
wheel of this trophy on wheels. More than 24,000 pink Cadillacs have hit the road in North America
over the past 50 years. Why not one more? With Katy’s name attached to it.
To reach that goal, she knew she’d need to take one measured step at a time. With a laser-like focus and
unwavering dedication, it took Katy four years and the use of five career cars to get there. She managed
her personal feat this quarter.
“I am extremely proud,” Katy said of her team’s year-end achievement. “The Pink Diamonds were
determined to earn the use of our Cadillac and we did it.”
She counts this as her proudest Mary Kay accomplishment, so far. And that’s saying something, considering
Katy’s long list of achievements. “People criticize and judge a lot, but when they see that we are a Cadillac
Unit, their heads turn when we go by and that’s a fantastic feeling.” Not one to sit on her laurels, Katy and
the Pink Diamonds are setting their sights on reaching yet another team milestone — reaching $1 million
in sales.
“You always need to aim higher,” said Katy. She and the Pink Diamonds managed the Circle of Achievement
this time around, finishing with $500,000. “It’s so extraordinary.”
33 applause FALL 2020I STORY live
Stellar Success
Katy’s MK resume is an impressive read. She debuted
as an Independent Sales Director one year after
starting. Her motivation then — to get the products at
a discount and to allow her friends and family to do
the same — is drastically altered. She worked hard
to reach Sales Director status because “I knew that I
could make a difference in my life and the lives of
others.” What started as a thrifty material goal has
quickly become a philanthropic business pursuit.
Within Katy’s first 8.5 months she ranked #18 in Court
of Sales across Canada. Fast forward to today when
she has earned the Top Director Trip to Scotland.
Her staggering list of career highlights also includes
reaching Double Star Achiever, Triple Star Director
and Destination Red Achiever.
It’s safe to say Katy has finally found her calling.
Before Mary Kay she worked as a care attendant
for 16 years, a beauty consultant in a pharmacy, an
administrative assistant, a consultant selling meat
contracts and, for a spell, she ran her father’s family
farm.
From this seemingly meandering path she has
learned valuable skills in providing support and
stellar customer service. Ever the optimist with
a sunny outlook on life, it’s been Katy’s lifelong
personal mantra to smile at every person she meets
“because that can be the only smile they will receive
all day.” Saying ‘Thank You’ as often as she can for
the smallest of gestures is another habit she has
developed and constantly encourages others to
adopt.
A Mission of Love
The fact that Katy can make a good living while giving her colleagues the
opportunity to succeed in their own way is the miracle of Mary Kay, she
says. Katy is proof that in this industry, great things are accomplished when
others are given help. When disappointment and rejection come into play —
admittedly few people can avoid a pitfall or two — Katy digs deep to focus
on the positive.
“Together, the Pink Diamonds and I will work for the million all the while
helping as many people as possible to succeed in their lives.”
Always one to give credit where credit is due, Katy bestows plenty on her
family. “They have always helped me a lot.” Her husband and partner of 20
years, Louis, “is always encouraging me not to let difficult obstacles stop me.”
And Katy is inspired as much as she admires her two children: daughter
Chloé, age 18 and son Raphaël, 16.
The future is bright for Katy and the Pink Diamonds. “I see living my future in
abundance and love while continuing my mission because a lot of people
deserve love.”
34 applause FALL 2020MY REASON WHY live
The Magic of Mary Kay
It’s a whirlwind about face from a not-so-great start. When plans
for a party in mid-March were dashed because the onset of the
pandemic shut down the city, Diana and her Mary Kay friend
Lauren Bellissimo held a virtual version instead. But Diana’s
heart wasn’t in it. “I wasn’t sure I was even interested in building
my business, I just went along with it all,” she said. “But then
something happened, and looking back it was quite magical.”
As a news broadcaster for a local radio station, the worldwide
coverage of the deadly virus had now hit close to home — and it
was Diana’s job to report the grim reality. Eight hours each day.
Five days a week.
She turned to Mary Kay as an escape. “I needed to get my mind
off it all.” So Diana tuned into a Facebook live event hosted
by unit Sales Director Robin Courneya-Roblin. “I was blown
away by the support, the sisterhood and the positivity of these
women who I didn’t even know,” said Diana. She was hooked on
the happy feelings these strangers elicited. Until that moment,
Diana was oblivious to how much she really needed the lift.
“From there, I made a commitment to myself to go all in, to jump
in with both feet, to get out of my own way and just see what
happens if I really worked at it and had fun in the process.”
This was a hard-won mindset for Diana to adopt. High anxiety
has at times, hijacked her life. In recent years she’s made it
her mission to be more transparent; to tell people it’s OK not
to be OK. She admits she too was guilty of using social media
to channel a rosy picture of a shiny, happy person who had it
all together, even when she didn’t. “Why do we do this,” Diana
asks rhetorically. “I think it’s important to remember that
especially in the age of social media, things aren’t always what
MYREASONWHY they seem.”
By Melanie Cummings
The Power in Empowerment
Photos of a Red Jacket, a pink Cadillac, a dream house, The sincerity of Mary Kay’s inherent sisterhood and culture
women celebrating and, of course, sought-after shoes are instantly appealed to Diana. More than the financial incentives
a daily dose of inspiration for Independent Future Sales the company offers, knowing she’ll spend each day talking with
Director from Hamilton, ON, Diana Weeks. women, lifting each other up and empowering one another is a
happy prospect.
This collage of images and a few uplifting quotes fill Diana’s
vision board and motivate her to face each day with gusto. Diana’s next vision board will include becoming an
Independent Sales Director and finding a way to integrate her
The board’s positive vibes are translating into great results 10-year career in broadcasting into her Mary Kay business.
for Diana. Despite the limitations imposed by the COVID-19 Perhaps a podcast? Or a lifestyle show? “I’m not exactly sure
pandemic, and ongoing challenges with anxiety, she is what it’s all going to look like yet, but I know I am on the right
thriving. path and the universe is leading me there.”
“Holding a picture in my head of what I wanted my dream She urges Independent Beauty Consultants to follow
life to look like kept me going. It’s what keeps me showing the simplest path possible to reach their goals too.
up even if some days I don’t feel like it.” “Don’t overcomplicate it and look at it like it’s a big,
scary effort. It’s much easier than you think.”
Within two months, instead of staring at the Red Jacket,
Diana was wearing it. Nine women joined her team in that Share the opportunity, Diana advises. “You never know
short time. Diana is submitting for Director-in-Qualification what a situation is going to look like until you try, so
in August. don’t put limits on yourself.”
35 applause FALL 2020You can also read
