STRATEGIC PLAN 2016 2020 - Mayo Football League - Junior Soccer Portal
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Mayo
Football
League
STRATEGIC PLAN
2016 - 2020Chairman's Address and Introduction
It is with great pleasure I introduce and launch our five year strategic development plan for
the game in our County.
I hope you take can take the time to study carefully the contents of this document as it is
intended to provide a blueprint for the further development of our chosen sport.
I would like to take this opportunity to acknowledge and thank everyone who contributed, Our
Clubs, The Mayo Branch of the Irish Soccer Referee's society, Paul Byrne, (Our Regional
Development Officer), Leo Tierney,(Head Coach and co-ordinator of the MSL ETB), and
especially the members of the League Management Committee, Donal Benson, John Durkan,
Kieran Gallagher, Seamus Hughes, James Larkin, Martin Kielty, Tom McDaniel, Sean Molloy and
Gerry Sweeney, tremendous work has been done over the last number of months including
during the Christmas period and this document is a testament to their vision, passion, ability
and determination to change for the benefit of our game now and for future generations.
I encourage all players, coaches, managers, supporters and volunteers' involved in the game
in Mayo to actively engage with us as we embark on an exciting journey over the course of
the next five years, if we all can achieve a fraction of what is contained herein our sport will
be in a much better place in the year 2020 and by extension provide additional opportunities
for the enjoyment of our game for all involved.
Thank You
Padraig McHale
Acknowledgments
Invitations for submissions were sent to all Mayo clubs; the Mayo Schoolboys/Girls and
Youths League; The Mayo Referees Branch; The Mayo Women's Football League; Paul Byrne,
Regional Development Officer, FAI; Leo Tierney, MSL ETB; and the members of the Mayo
League Management Committee.
The Mayo Football League
would like to thank all
those who took time
to make contributions
to this document.
Mayo Football League Management Committee
Front from left: Donal Benson, Tom McDaniel, Padraig McHale, John Durkan, Gerry Sweeney
Back from left: Seán Molloy, Martin Kielty, James Larkin, Kieran Gallagher, Seamus Hughes
1 STRATEGIC PLAN 2016 - 2020Executive Summary
In the autumn of 2015, the members of the League Management Committee undertook a
comprehensive review of all the activities of the Mayo Football League. Following the review,
the League have decided on a wide range of actions, most will be implemented immediately
while others will be put in place over the course of the plan.
Previously, the Mayo Football League, like many other leagues was focused on promoting the
game by providing fixtures, maintaining discipline, implementing rules and developing
facilities at Milebush.
The MFL will now have a different focus. We are adopting a more modern, professional
approach by treating our clubs, players and supporters as clients and committing to
providing a top class experience for all stakeholders in the game.
The MFL has over 1,200 registered players. Our aim is to increase this figure and to retain
these players within the game for as long as possible. To achieve this we want to have clearly
defined seasons and fixtures, to have the best possible playing and changing facilities and
to reach their own potential by having suitably qualified coaches at all levels.
Meanwhile, we want to provide a pathway for our elite players and coaches to progress to the
top of the domestic game. The MFL believe that a Mayo Representative Team should play in
the SSE Airtricity U17 League by 2017, the U19 League by 2019 and shortly afterwards the
MFL will apply to join the First Division of SSE Airtricity League.
At club level, we will provide assistance for all clubs by holding annual coaching courses,
workshops for administrators and a mentoring system for clubs so that the time, energy and
investment is focused and able to provide the best possible playing surfaces, changing
facilities and club structures. We will also introduce a clearly defined three-tier licensing
system and provide assistance to clubs to meet the criteria laid down.
Promotion of the game will be prioritised by establishing a communications team within the
League and by implementing various measures to promote the game, assisting the media,
utilising social media and by bringing results and statistics to the public quicker and more
comprehensively than ever before.
The aim of the plan therefore, is to provide a better experience all round for everyone in the
game, from the administrator to the player and from the coaches to the supporters.
STRATEGIC PLAN 2016 - 2020
2Mission Statement
Our mission is to provide a first class experience for all our clubs, players and supporters in
a manner which will improve, develop and enhance the standard of our game, to assist and
encourage the development of both players and clubs and to celebrate the rich history of
Association Football in Mayo.
FIXTURES, COMPETITIONS & STRUCTURE OF THE LEAGUE
Action Aim/Outcome Responsibility Timeframe
Publication of annual Feedback from clubs have indicated that they LMC 2016
yearbook including would welcome the return of the fixtures
fixtures diary. diary. The yearbook would also feature award
winners and a club directory.
League entries to be Entries to the league be made during the first LMC 2016
taken no later than 1st week of February each year so that fixture
February. lists can be produced well in advance of
league start.
Rename divisions. Super League, Premier League, League 1 and LMC 2016
League 2
Start and end league This to maximise media coverage for each LMC 2016
divisions on separate division at both the start and conclusion of
weekends i.e. League the league.
One and League Two on
2nd weekend in March,
Premier League plus
Charity Shield on 3rd
weekend and Super
League on last weekend.
Introduction of “Next This is mainly to provide football for those LMC 2016
Generation League” U19 who may not be able to play in the junior
(including 3 overage League on a regular basis and keep them
players) during the 2016 playing football. Currently many players of
season commencing in this age are leaving the game. It also gives an
May and ending in opportunity to older players who may not
September (matches on otherwise be playing first team football.
Thursdays)
Enter a Mayo To build a basis for Mayo players to play at a All Mayo 2017
Representative Team in higher level. Football
the National U17 League Bodies.
for 2017 season
Enter a Mayo To continue building a basis for Mayo players LMC 2019
Representative Team in to play at a higher level
the National U19 League
for 2019 season
3 STRATEGIC PLAN 2016 - 2020FIXTURES, COMPETITIONS & STRUCTURE OF THE LEAGUE
Action Aim/Outcome Responsibility Timeframe
Mayo Football League to The Ultimate goal is to have a Mayo based LMC 2020
seek entry to the SSE team in the SSE Airtricity League, allowing a
Airtricity First Division for direct path for all Mayo players to play at the
2020 season highest standards.
Continue the promotion To enable players to continue playing LMC 2016-2020
of the Masters League football after Junior League and retain
ensuring a minimum of involvement with their club.
16 teams.
The further promotion of To provide football for Junior players on a LMC 2016-2020
the Mayo 7's Winter year round basis.
League, establishing a
minimum of 16 teams
Establish a competition The 2016, 2017 and 2018 competitions will LMC and 2016-2018
for Gaeltacht based clubs be held in Mayo and then staged on a rota Sub
(6 Mayo clubs are wholly basis in other counties. Clubs from outside Committee
or partly in the Gaeltacht) the county will be invited to take part. To
provide players with an opportunity to use
the Irish language.
International Matches The League will aim to host at least two LMC 2016-2020
international matches in Milebush Park
during the term of the plan.
Mayo International Cup Promotion of the Mayo International Cup LMC 2016
which has been successfully run since 2012.
Defined season of The aim is to keep the players interested and LMC 2016 to
League games. the games more meaningful in a shorter time 2020
frame. Start and finish staggered to attract
League One and League maximum media attention and to provide the
Two Early March - Late Super League Clubs with strong competition
September while competing in the FAI Junior and
Premier A Connacht Cups.
Mid-March to Early
October
Super League Late March
to Late October
Stage Connaught Gold Give all clubs a better chance to play at the LMC 2016
Cups Semi Finals at home of football in Mayo and increase media
Milebush Park coverage by clustering the games at a central
location.
Stage all four Divisional Increase media coverage by clustering the LMC 2016
Cup finals over two games. Increase the sense of occasion for the
weekends. weekend.
STRATEGIC PLAN 2016 - 2020
4FIXTURES, COMPETITIONS & STRUCTURE OF THE LEAGUE
Action Aim/Outcome Responsibility Timeframe
Continue Milebush The Milebush Mascots programme received LMC 2016
Mascots Programme for widespread positive feedback and created a
all finals special family atmosphere at the finals
Extend invitation to Provide an opportunity for clubs to have a LMC 2016
previous winning teams reunion and an opportunity to acknowledge
to be presented to the past achievements.
public at finals.
Development of a three To clearly define criteria and help all clubs LMC 2017
tier licensing system produce a development plan. To ensure that
outlining the criteria for the time, energy and investment spent by
entry to (A) Super clubs is focused on providing its members
League, (B) Premier with the best possible playing and changing
League and (C) League facilities.
One and League Two.
Prioritise a list of the
attainable goals to be
met by Clubs with focus
on quality of playing
surface and an adequate
but clean and safe
changing facilities,
taking into consideration
the current economic
climate.
Introduce a Western To provide an opportunity for the Mayo Super LMC 2017
Champions Cup to be League winners to play against the league
played at August champions from our neighbouring leagues
Weekend comprising the and provide a high quality pre-season
winners of the Mayo, competition for the other leagues. An
Galway, Roscommon and opportunity for the public to see the best 4
Sligo/Leitrim Leagues. teams in Connacht.
Host a weekend Invite 3 SSE Airtricity clubs to a tournament in LMC 2017
tournament involving Mayo, providing the Mayo public with a
Mayo team plus 3 SSE chance to see these teams and provide an
Airtricity teams prior to opportunity for our own players to play
the start of the season. against them
5 STRATEGIC PLAN 2016 - 2020CLUB DEVELOPMENT AND FACILITIES
Action Aim/Outcome Responsibility Timeframe
Development of a three tier To clearly define criteria and help LMC 2017
licensing system outlining the all clubs produce a development
criteria for entry to (A) Super plan. To ensure that the time,
League, (B) Premier League and energy and investment spent by
(C) League One and League Two. clubs is focused on providing its
members with the best possible
Prioritise a list of the attainable playing and changing facilities.
goals to be met by Clubs with
focus on quality of playing surface
and an adequate but clean and
safe changing facilities, taking
into consideration the current
economic climate.
In consultation with the clubs To help all clubs reach the LMC 2016-2020
help to set individual and realistic standards required by the league.
goals for clubs where we feel
improvements are required, in line
with our stated priorities, and
work with clubs to help achieve
these goals
Provide clubs with support in all To improve the knowledge base at LMC 2016-2020
aspects of club activities e.g. Committee/Management level
fundraising, financial structure, within clubs.
officer training and mentoring
through workshops or specific
training events.
Provide training and advice on To improve the knowledge base LMC 2016-2020
pitch maintenance. and achieve better playing
surfaces and avoid costly errors.
Establish a club mentoring To help clubs effectively manage LMC 2016-2020
service, whereby experienced their resources and develop.
individuals in the game could
provide advice and mentoring to
clubs.
Provide clubs with up to date To increase the number and quality LMC 2016-2020
information on available grants or of applications for funding to state
initiatives and assistance in the bodies from the league.
application process through
workshops or one-to-one
meetings.
Examine the possibility of To improve the overall facilities LMC 2016-2020
financially supporting a number of within the Mayo League and to
clubs to install floodlighting on help ease fixture congestion at the
the agreement that the facility is end of the season.
available for outstanding fixtures
as fixed by the league.
STRATEGIC PLAN 2016 - 2020
6MILEBUSH FACILITIES
Action Aim/Outcome Responsibility Timeframe
Installation of floodlighting on the To expand the usage times of the LMC 2017-2020
grass pitch at Milebush Park to grass pitch at Milebush and to
League of Ireland standard. facilitate our league representative
team playing pre-season friendly's
against LOI opposition and entry to
National League.
Construction of a covered To provide a comfortable and dry LMC 2017-2020
spectator area at the Astroturf facility for spectators at the
pitch at Milebush. Astroturf pitch.
Construct/Restructure an area To meet the training needs of our LMC 2017-2020
suitable for gym workouts/Indoor League Representative teams and
warm-ups. other users.
Provision of a medical room To meet the needs of LMC 2017-2020
physiotherapists and other
medical personnel.
Continuous improvement of To provide first class playing LMC 2016-2020
playing surface of the grass pitch surfaces for customers.
at Milebush and maintenance of
the Astroturf pitch.
Convert the rough ground behind To allow teams to warm up/train on LMC 2017-2020
the south goal into a grass warm- grass without damaging the main
up area or small sided pitch. pitch.
Construct/Purchase a cabin at the To help manage the facility more LMC 2017-2020
Astroturf pitch at Milebush for a efficiently.
groundskeeper.
Lockers in Changing Rooms To provide a neat and secure LMC 2016-2018
facility for players.
Examine technologies not To reduce the running costs of the LMC 2016-2020
currently employed that may Milebush Facility.
reduce our energy overheads. e g.
solar panels insulation etc, and
any grant schemes associated.
Construct a turnstile at the To manage gate receipts more LMC 2017
supporters' entrance to Milebush. efficiently on match days.
Invest in training in ground care To maximise the potential of LMC 2016-20217
schemes for DSP members. scheme members and to provide
them with added skills.
7 STRATEGIC PLAN 2016 - 2020COACHING AND PLAYER DEVELOPMENT
Action Aim/Outcome Responsibility Timeframe
Required minimum Coaching To develop players to the best of their LMC 2017-2020
qualifications (level to be ability.
decided) for all those working
with all players.
Provide advanced opportunities By encouraging more Mayo coaches LMC 2016
for coaches in Mayo following to progress along the FAI Coaching
the FAI Coaching Pathway Pathway, the quality of football can
be improved across the county.
Senior Intro Courses To be held annually in Mayo. LMC 2016
FAI Youth Cert Aim to be held in 2017 & another in 2020. LMC 2017
UEFA B Course Investigate the possibility of hosting LMC 2018
this in Mayo subject to demand.
Introduce a Schools Education Providing career opportunities for LMC 2017-2019
Programme with emphasis on those interested in working within the
transition year students. Locate football industry.
possible scholarship
opportunities for players.
Introduce a rule for 2017 Minimise the effect of any injury. LMC 2017
season that all teams must
have a qualified First Aider on
the bench.
Provide First Aid Courses Identify a provider and provide the LMC 2017
relative to the game. opportunity for all clubs to have at
least one First Aider per team.
Introduce Specific Player Run a 6 week course for each LMC 2016-2020
position camps. position.
Continue the goalkeeping To improve the standard of LMC 2016-2020
coaching sessions. goalkeeping.
Introduce a managers/coaches To improve the game at all levels and LMC 2017-2020
forum in 2017. to improve communications.
Introduce workshops for specific To enable the players to get a better LMC 2017-2020
areas of player wellbeing understanding of the toll playing
takes on them. Educate players on
Strength and conditioning. burnout, extend careers, avoid injury
Diet. and attain maximum enjoyment from
the game.
Warm-up & cool-down sessions
Invite guest coaching Explore the various methods of LMC 2016-2020
coaching available within the game.
Introduce a school of football Provide opportunities for individual LMC 2016
based in Milebush. players to improve their skills.
STRATEGIC PLAN 2016 - 2020
8PROMOTION & PUBLIC RELATIONS
Action Aim/Outcome Responsibility Timeframe
Establish a Assign specific responsibility for the promotion LMC Immediately
Communications of the game within the county. Establish a
Team. single point of contact for the media. Develop a
media strategy, both traditional and new.
One to One meetings Arrange meetings with all local media outlets. Executive and Immediate
with press. Identify what they need from us to help them communications and
provide more media coverage for the game in Mayo. team. ongoing
PRO Training Implement a mandatory training plan for club Communications 2016
PROs. Encourage all clubs to appoint competent Team/Clubs
and active PROs. PROs should then be able to
provide content for the local media, social
media and websites.
New interactive Build a website with the following capabilities: Communications 2016
website. Fixture Generation, Full Fixture list, results, Team,
tables, squad lists, Twitter and Facebook feeds, Registrar, DCU
multiple user levels i.e. administration,
registrar, club PROs, DCU, referees etc.
Audio, Video and Encourage the use of more videos and Communications 2016
Photos photographs. Encourage use of Clear Record for Team
broadcast on MWR.
Publish more photos on Facebook and the new
website from the Cup Finals at Milebush. Action
Photos as well as the Presentations.
Publish weekly Club Bring the latest club news to those who are not Communications 2016
notes in all papers on social media. Team, Club
PROs
Publish an annual Reintroduce the fixture booklet, containing LMC members, 2016
Yearbook and fixture fixtures, club directory, roll of honour etc. fixture secretary,
diary. Communications
team
Publish fixtures This is to achieve maximum publicity for each LMC 2016
earlier. Stagger their division.
publication.
Stagger start and end This is to achieve maximum publicity for each LMC 2016
of League. division at both the start and conclusion of the
league.
Rebranding the The normal season would be branded as the LMC 2016
leagues. Summer League and the 7s would be known as
the Mayo Winter League.
Season launch with Bring club captains and chairpersons to an LMC, 2016
Live Radio show official launch (announce Super League fixtures Communications
at this time). Photo opportunity in club kit for Team
media.
9 STRATEGIC PLAN 2016 - 2020FIXTURES, COMPETITIONS & STRUCTURE OF THE LEAGUE
Action Aim/Outcome Responsibility Timeframe
Up for the Cup Promote the Super Cup Final. This was trialled in LMC, 2016
special. 2015 and proved to be very successful. Communications
Team
U19 League / Next Use all available tools to heavily promote this Communications 2016
Generation League league. Work with Club PROs to provide photos Team
/ news.
Stagger Build up the prestige of the awards. Encourage LMC, 2016
announcement of MWR and other media to interview the winners. Communications
monthly awards. Team
Introduce a featured Encourage pride in each club by giving a county Communications 2016
Club of the Week. wide platform for each club to highlight their Team, Clubs
activities and plans. Provide help to each club
to achieve this.
Encourage the use of This will provide extra revenue for clubs and LMC/Clubs 2016
Mayo League Logo on promote their brand throughout their
club jerseys. communities.
Encourage clubs to
open virtual club
shops for
merchandising.
Keep stats up to date Helps keep an interest of players and creates LMC/DCU 2016
on the new website - debate within clubs. It's also something we
goal scorers, could encourage media to publish.
booking, suspensions
etc.
STRATEGIC PLAN 2016 - 2020
10REFEREES
Action Aim/Outcome Responsibility Timeframe
Host Referee's beginners 15 to 20 people to complete LMC-ISRS 2016-2020
course Beginners course annually
Provide referees with the Further improve Standard of LMC-ISRS 2016-2020
opportunity to participate in refereeing in the League. Help
the Referees school of referees progress.
excellence
Each club to have a minimum Ensure an adequate supply of LMC 2016-2020
of one qualified referee by referees for the future.
2020.
Seek the appointment of Increase in number of assessments, LMC-FAI 2016-2020
additional referee assessors. further improve referees through
feedback and training.
Clubs to appoint a referee A single point of contact to ensure LMC-ISRS 2016-2020
liaison officer to be responsible clear communication in areas such as
for any communication kit colours and other refereeing
between club and referees. matters.
Education Seminar on the Laws All in coaching roles should be up to LMC-ISRS 2017-2020
of the Game to be held prior to date with the laws of the game.
start of season.
Implementation and Review Mechanisms for the Plan
This Plan is a living document. It will be reviewed, assessed and adapted to ensure it
facilitates the League in reaching its potential over the next five years.
An annual review of each aspect of the plan will be conducted by the LMC each January. Clubs
will be invited to give their feedback and will be included in each review. A review in January
will give time to implement any necessary rule changes at the AGM.
A full review will take place in January 2018 which will take into account all developments
which may occur in the meantime.
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