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Fall 2018 | V.100
NUNO
TELES
DIAGEO BEER CO.
Delivering Excellence Seasonals Rethinking Retail New Products Programs
LU C “ B O B O ” VA N M E C H E L E N O F C H I M AY | FA L L S E L E C T I O N S | DRAUGHT QUALITY
Letter toTHE TRADE
One Hundred Issues of Heady Times
Yikes… We Almost Missed It In This
ISSUE
F
IVE TIMES A YEAR ORIGLIO PUBLISHES HEADY TIMES. SO
much goes into creating the publication that the last thing we
pay attention to is the volume number found at the top of each
magazine’s cover. Our graphic artist – Karen Schmidt, who in case you Delivering the
haven’t noticed does a fantastic job, just changes it automatically. Thankfully, she Taste of Excellence��������������� 1
told us that this issue is number 100, which is kind of a big deal to us.
We scanned a copy of volume one – all four pages of it – and sent it to some Cover Story������������������������� 2
folks here at Origlio. (The front cover and a timeline showing how Heady Times has
changed are on pages 14 & 15.) Even we had to laugh, and not just at the simple Brewer Highlight����������������� 4
black & white graphics. The message of that first cover story written back in 1994,
“Crafted Beer Taking Off”, sounds a lot like the content we publish today… 5 Points Cases and Kegs������ 5
• Beer is an honorable beverage.
Stinger’s Waterfront������������� 6
• It pairs better with most foods than wine.
• There’s a beer for every palate, even wine drinkers. New Products��������������������� 7
• Women drink beer and it doesn’t have to be pink.
Seasonal Selections������������� 9
•P
rice, while a factor, isn’t as important as perceived value. The mental
calculation is more like, how much quality am I getting for my money?
Heady Times at 100��������� 14
•W
omen purchase beer for themselves and others, but they make selections
based on information like style, flavor, ABV and food pairings. Gee whiz! That
Available Year-Round
info is on our free, downloadable shelf talkers available at origlio.com.
Perfect for the Season������� 21
So after perusing this 100th edition of Heady Times, I can imagine a store clerk
or bartender having this conversation… Programs������������������������� 22
Retailer: Hello, Michael. (Or Michelle, a.k.a. the customer). What did you think
of the Allagash Ganache? Rethinking Retail�������������� 29
Customer: We cracked it open Tuesday night after the Phillies beat the Mets.
The chocolate and raspberry flavor was amazing. We usually shy away from Web ordering is now available to
anything made with Brettanomyces, but it was great. Now I’m thinking we all Origlio Beverage customers.
should try Allagash Brett IPA. What do you think? To place your beer order online,
contact your Origlio sales rep today!
Retailer: I think you’ll like it. It’s not too sour or funky. And you like IPAs, right?
This one has a touch of bitterness in the finish – and tropical fruit. It comes in a
4-pack. Want to try one now? To receive weekly emails
of upcoming releases from
Customer: Not right now. I’m driving. How about Shipyard Pumpkinhead Ale? Origlio Beverage, please send
It’s sessionable (4.5% ABV) and I’m thirstier than I thought! Oh, and before I go, your email address and the
remind me to get some cans of Sly Fox Oktoberfest. name of your account to
Retailer: You got it. Sly Fox does a great job with German-style beers. Did I tell socialmedia@origlio.com or
you that my neighbor serves Shipyard Pumpkinhead with a shot of spiced rum? text ORIGLIOBLAST to 22828.
The glass was rimmed with sugar and cinnamon.
Yadda, Yadda, Yadda. You get the idea.
That was my not-so-subtle way of showing you that all of us at Origlio Beverage work
hard to give you all the tools you need to close the deal, right at your fingertips. ®
By the way, these four beers are “Seasonal Selections” found on page 17.
Sincerely,
Heady Times is published five times a year, courtesy
of Origlio Beverage.
Dominic Origlio
President
DeliveringTHE TASTE OF EXCELLENCE
Find Out More About Origlio’s Employees
Adam Ford
Brand Development Manager
How long have you been with Origlio Beverage? 17+ years.
What positions have held in the company? Merchandiser, off-premise
sales rep, on-premise sales rep, district sales manager and currently
brand manager.
What does your current job entail? I work closely with my suppliers
(MillerCoors, 2SP, Stone Brewing & Sixpoint) as well as the sales team,
to develop plans for each brand. I manage a budget for each supplier
to make sure we are spending the right amount of money on the most
effective tools, from POS to billboards. And, in alignment with the sales
force, I forecast inventory for new products and manage existing product
What do you like to do when you’re not
to ensure the freshest beer is getting into the market.
working? I like to spend time with my family
What do you like most about your job? The people. I like that I get and friends. I really enjoy golfing, watching
to work with almost every department within Origlio – from operations, my kids grow up and being active outdoors.
to finance, to sales – as well as with our supplier partners. It gives me
If you could be anywhere drinking any
different opportunities and challenges every day to help me learn and
beer, where would you be and what beer
grow in this position.
would be in your hand? I’d be somewhere
What does it take to be a top-notch Brand Manager? You need to outdoors, with a great view, surrounded by
be extremely organized, capable of planning ahead and able to work close friends and family, with an ice-cold
closely with all departments within the organization. Coors Banquet in hand.
Dennis Yankanich
Warehouseman
How long have you been with Origlio Beverage? 38 years. I’ve had
43 years with Local 830, but my last 38 have been the best. That said,
I’m really looking forward to my upcoming retirement.
What positions have held in the company? Delivery helper, delivery
service representative and currently, warehouseman.
What does your current job entail? I take care of many things within
the warehouse, including order picking, loading outbound trucks and
unloading inbound trucks.
What do you like most about your job? I really appreciate the established
culture at Origlio Beverage. The camaraderie is unmatched. If you could be anywhere drinking any
beer, where would you be and what beer
What do you like to do when you’re not working? I love to travel.
would be in your hand? I would be in the
What are you looking forward to most about retirement? Spending Bahamas, watching the sun set, drinking
more time with my family. a Corona.
www.origlio.com HeadyTimes v.100 1
CoverSTORY
Under New Management
Nuno Teles Takes the Reins for Guinness & Smirnoff Ice in the USA
W
HEN IT WAS ANNOUNCED IN And with the upcoming August opening of
February that Nuno Teles, former the new Guinness Open Gate Brewery and
Chief Marketing Officer at Heineken Barrel House in Maryland, Diageo has the
USA, had been tapped to be Diageo Beer Co. perfect opportunity to showcase beers like
USA’s next president, the industry consensus Guinness Blonde and experimental brews
was that the new hire was a homerun. With to American drinkers, who have a reputation
fourteen years of international experience for trying new and bold beers. “The U.S.
in Portugal, the Netherlands, Brazil and is certainly one of the most dynamic and
America, Teles brings a unique skillset to exciting beer markets in the world right now,
a portfolio that has already seen net sales and our whole operation in Maryland is
grow at a considerable clip. In his arsenal geared toward innovation,” explains Teles.
Nuno Teles holding iconic Guinness Gilroy poster are two of the industry’s most trusted brands “Since we have three brewhouses on site
(Guinness and Smirnoff Ice), authentic stories about quality and heritage in Maryland, we really have the liberty to
and consistent programming in both the on and off-premise. try out some interesting stuff, especially
through barrel-aged brewing.”
Heady Times sat down with Teles for an exclusive interview to learn more
about what he sees on the horizon and how he plans to build upon his
brands’ momentum.
“I
’m joining Diageo Beer Co. at an incredible time,” says Teles, who
spent more than a decade working his way up Heineken’s ranks. “Over
the past four years, Diageo has grown considerably, with Diageo Beer
Co. USA net sales growing 4.4% in [the first half of 2018].” But with
all this success, Teles maintains that to continue this growth, his team
“must focus on building momentum in a sustainable way.”
Of course, challenges persist. Especially in today’s
beer market, as we’re seeing more breweries Visitors to the new Guinness Open Gate Brewery and Barrel House
pop up every day. Whereas other brands might can sample experimental brews
see this as a threat, Teles sees opportunity.
“Consumers are looking for great-tasting beer This distinction is important to Teles and
with provenance, heritage and storytelling. Diageo, as they have no plans to brew
Guinness has stood the test of time, as they’ve their world-famous stouts at the Maryland
been brewing great beers for 259 years.” The data location. “All the Guinness stouts that
supports Teles’ claim. While many on-premise Americans have come to
accounts are in the grip of “rotation nation” fever, love will still be brewed
Guinness Draught remains one of the strongest tap handles in the in Dublin.” The new
business, with lasting power and consistency that other brands would, brewery will be home
quite frankly, kill for. to Guinness Blonde, as
well as “some pretty
“The way we view it is, brands don’t stick around for more than two
exciting releases that
centuries without being loved,” says Teles. “We’ve found that people like
you wouldn’t necessarily
to feel connected to the beer they’re drinking. So, when they’re reaching
expect from Guinness.”
for a pint of Guinness, they’re not just getting a beer, they’re also
Guinness Blonde itself
reminded of the roots, heritage and history that come along with it.”
has been an important initiative for Teles
It’s true that when people think of Guinness, most and his team. Whereas some American
think of Guinness Draught. But what even the most drinkers might be unenthusiastic about
ardent beer fan might not know, is that Guinness stouts, and associate Guinness solely with
Draught, as we know it today, was not available until those dark, roasty styles, Guinness Blonde
1959. In the years before Guinness Draught caught creates a new opportunity. With Guinness
fire, the brewers made their name creating many Blonde, retailers can now play off the
different porters and stouts. Innovative craft brewing reliability of the Guinness brand name,
has always been in Guinness’ DNA and Teles believes and sell an American lager style that is
that tapping back into the company’s creative roots is much more recognizable and accessible to
Guinness’ world-famous stouts are
brewed in Ireland one of the ways Diageo stays ahead of the game. beer drinkers on this side of the pond.
2 HeadyTimes v.100 www.origlio.com
CoverSTORY
What’s New for Diageo?
With some of the most familiar and
recognizable brands in the industry, Diageo
continues to push the envelope with new
products. Here are just a few of their new and
innovative offerings.
Smirnoff Raspberry Rosé
Spiked Sparkling Seltzer
“We are a leader in hard seltzer and
Smirnoff Flavored Malt Beverages, the segment is absolutely on fire,” says
another cornerstone of Diageo’s portfolio, Nuno Teles. On developing their new
are continuing to dominate a category Raspberry Rosé Spiked Sparkling Seltzer,
that increasingly has a long, bright future. Teles says, “We know from experience
“Smirnoff Ice was one of the originators that people look for flavorful drinks, so
of the [FMB] category and is still growing for the seltzer segment, we will continue
volume and share, as it’s currently the #2 to bring on-trend and innovative flavors.”
FMB brand,” says Teles. Diageo’s strategy
with Smirnoff FMBs remains the same,
bring value to consumers with quality
liquids and a brand they trust. That simple
yet hyper-focused game plan has won
the hearts (and stomachs) of many new Guinness Gilroy Cans
customers. “As we launch new products,
we’ve seen our consumer base expand Guinness’ beloved Gilroy cans will
and become more diverse, which is return this fall. This year’s 14.9 oz
exciting. We’ve evolved to a more even cans, adorned with a celebration of
split between male and female drinkers, Guinness’ rich history, will feature
and with seltzers, we’re attracting new ostrich artwork from the 1930s.
consumers who may be focused on
being mindful of things like calories
and carbs.”
This year Teles and his team launched a
new brand: Smirnoff Ice Smash. With
flavors like Lemon+Lime, Peach+Mango
Harp Redesign
and Screwdriver, these 23.5 oz. cans are
familiar flavor combos dialed up (8% ABV) Diageo’s traditional pale
to wind up for a party or wind down at the lager is getting a brand-new
end of the day. “With such high demand look! The new graphics and
for higher-ABV, single serve cans, we think tasting notes featured on the
Smash has fantastic potential,” says Teles. package are sure to engage
“The can format opens up a new occasion and attract new consumers.
for consumers looking for convenience.”
With renowned brands like Guinness and
Smirnoff, consistent programming and
authentic stories about quality and heritage,
Teles is set to deliver on Diageo Beer Co.’s
high ambitions. “We’re a leader,” says
Teles. “For us, the secret to success is
to continue to do what we’ve done since
1759, which is to make great products and
share our story.”
www.origlio.com HeadyTimes v.100 3
BrewerHIGHLIGHT
Luc “Bobo” Van Mechelen
Chimay’s Soulful Suds Still Matter
B
REWED BY TRAPPIST MONKS SINCE 1862 AT THE
Abbey of Scourmont in Belgium, Chimay’s four ales
(which routinely appear on Best World-Class Beer
lists) have preserved the monastic brewing tradition,
inspired American craft brewers and fueled a myriad of
charitable works. With so much history and community
support riding on Chimay sales, you could almost say that
Luc “Bobo” Van Mechelen, Chimay’s American Brand
Ambassador, is doing God’s work on behalf of the monks.
Here’s the abbreviated gospel of Chimay
according to Van Mechelen.
1. T rappist monks (there are only 11 Trappist monasteries
in the world today) originally brewed beer to get them
through the Lenten fast. Now the beer is brewed to
sustain the monastery and fund charitable programs.
2. The monks’ dedication to quality and local farmers,
who supply the brewers with pesticide-free ingredients,
supports the local economy and preserves a way of life. Beer industry veteran Luc Van Mechelen begged the monks for years to put Chimay on
draught. “I had to explain to them that in America people look at the draught list before the
3. T he water used to brew Chimay comes exclusively from bottle list.”
the abbey’s own wells. And all the grains come from
the region.
4. A
lthough the hops used to make the beer today are from Germany,
What Exactly is
after WWII the monks purchased hops from the U.S. to thank Trappist Beer?
American soldiers, who liberated Belgium from Nazi occupation. The
decision to purchase German hops was made only after the cost of To be deemed an
importing American hops became prohibitive. authentic Trappist beer, the
three rules of the International
5. Less than 350,000 cases of Chimay are sold in the U.S. every year.
Trappist Association must
himay Première (Red) was the first beer brewed at the monastery
6. C be observed.
in 1862. It’s a dubbel (7% ABV) with a silky mouth feel and aromas
of malt, apricot and black currant. 1. The beer must be
7. C
himay Cinq Cents (500 in French) was named in honor of Prince brewed within the walls
Chimay’s title, which was 500 years-old when he received it. Also of a monastery by
called White, this honey-colored triple (8% ABV) has heavenly scents Trappist monks or under
of yeast and hops. their supervision.
8. C
himay Grand Réserve (Blue), first brewed as a Christmas beer, has
port-like aromas of dark fruit, nutmeg and black pepper. Your taste 2. T he brewery is of secondary
buds are treated to sensations of plum and malt with firm bitterness. importance to the
The flavors change and improve over time, so age it for 5, 10, even monastery. It cannot be a
20 years, if you can resist the temptation to drink it sooner. profit-making venture.
9. C
himay Dorée (French for gold) was named for the gold capsule on
its bottle. Originally brewed for the monks’ own consumption, Dorée
3. The income covers living
wasn’t released for sale until 2013. At just 4.8%, it’s an easy-drinking expenses of the monks and
ale made with coriander and orange peel. maintenance of the building
10. C
himay Trappist ales continue to inspire American craft brewers. and grounds, whatever
Taste the beers that helped launch the craft ale craze in the U.S. money remains is to be
and help the monks’ charitable endeavors, if you need a reason to donated to charity.
drink these great beers.
4 HeadyTimes v.100 www.origlio.com
Off-PremiseSPOTLIGHT
5 Points Cases and Kegs
From routine to remarkable… in just seven months.
W
HEN ARLEN KONG’S FAMILY PURCHASED BOB’S CASES AND
Kegs, renaming it 5 Points Cases and Kegs, the new name
wasn’t the only major change they made. What was once a
predictable “big box” store, offering customers full cases, has been
transformed into a store that boasts many more style and package
options. Maintaining a wide variety of full cases, for those loyal
customers who know exactly what they want, Arlen gave the other half
of 5 Points a complete overhaul, adding a new walk-in cooler, extensive
shelving and hundreds of single serve craft options. The result? A
versatile beer store that in many ways represents both the changing
dynamics of the beer industry and beer consumers alike.
Heady Times (HT): What has the transition from Bob’s Cases and
Kegs to 5 Points been like?
Arlen Kong (AK): We’ve only been owners for seven months, so this
transition happened extremely fast. The previous owner had it set up as
a run-of-the-mill beer store. Cases and kegs, literally. That was sorta it. It
was a great beer store in its own right, we just added some new twists.
We turned it around and added more crafts and six-packs, beer to-go Owner, Minnie Kong (left) with her son, manager Arlen Kong. The
and things like that, while keeping the essence of customer service that family invested in a new POS software system to manage inventory,
Bob’s was famous for. bringing 5 Points into the digital age.
HT: What was the very first thing you decided to change?
AK: We added a whole new POS (point of sale) software system. It was
analog when we first moved in. Entering the digital age with our new POS
system allows us to keep better track of inventory and helps keep the
beer fresh. After that, we ripped out all the old shelving, added a new
walk-in cooler and changed the layout of the store. We also took a big
risk with the large variety of beer we now sell.
HT: How do you educate your customers who might not be crafty
just yet?
AK: We keep our consumers up-to-speed with regular tastings. We try
to hold as many as possible, especially with today’s trending styles
such as mead and spiked seltzers. Everyone is unique, so individual
care is essential. We try to give our customers proper guidance and
use promotional tools, so they get the most for their money, while still
5 Points’ new shelving has dramatically improved their customers’
enjoying different slices of life! shopping experience.
HT: Do you take advantage of your own single serve selection?
AK: It’s the best part of the job! It’s fun for me because a lot of the beer
I bring into the store is the stuff that I personally like, or a new beer that
looks cool or something that’s exciting to me. I like all the crazy stuff.
You could call me a “hop head”, even though I’m not crazy about that
term. I also really like stouts and sours. I like it all.
408 Doylestown Pike, Montgomeryville • 215-855-9191
www.origlio.com HeadyTimes v.100 5
On-PremiseSPOTLIGHT
Stinger’s Waterfront
It’s always a great time on the water!
T
HERE AREN’T MANY PLACES IN THE ’BURBS THAT TRANSPORT
you to the beach, but Stinger’s Waterfront in Ridley Park comes
awfully close. This beautiful oasis, with views of the local marina,
offers guests an escape from the daily grind. The panoramic vista literally
brings the outdoors inside, where there’s plenty of great food and beer. Owners of Stinger’s Waterfront, Kevin Farrell (left) and Joe Mele
Stinger’s Waterfront is the brainchild of industry veterans Kevin
Farrell and Joe Mele, who also own Stinger’s Restaurant & Bar in
Secane.
Heady Times (HT): Was this place always here? It’s beautiful!
Kevin Farrell (KF): This building and the marina are owned by
Ridley Township, which recently revitalized the waterfront. Their
renovation plan envisioned a place like this, so we partnered with
them to make it happen. Just over a year ago, the old building was
torn down and rebuilt from the ground up. Joe and I worked with
the architects to create a space with large, floor-to-ceiling window
panels, which all open to give our guests the feeling of being
outside. No matter where you sit, whether at the bar, at a high-top
HT: For those who don’t know about this
table or dockside, patrons have unobstructed views of the water. We also
spot, how do you get the word out?
have a great event space, with a private balcony, that holds 80 guests.
KF: Our manager, Ryan is very active on
HT: It looks and feels like a resort. Who is responsible for
social media, posting about our chef’s
the décor?
specials, live music acts, new beers and
KF: A local designer, Tim Henry decorated the interior. He captured our events. In the past, we’ve run commercials
vision perfectly, creating a subtle, nautical theme, with soft, blue, gray on local television and had a digital
and off-white colors, tasteful nautical decor, wicker chairs, a beautiful billboard on I-95. We advertise more in the
stone bar and white-washed tile floors that look like hardwood. winter months, so people know we’re open
year‑round. But mostly, it’s word of mouth.
Joe Mele (JM): We didn’t want anything cheesy – no plastic fish or flip
flops on the wall. HT: Aside from the stunning aesthetic,
what keeps people coming back?
HT: What’s the crowd like here? Does it change from day to night?
KF: The service. This place is big, but it
KF: During the day, businessmen and women come in for lunch and we
feels personal. Joe and I are very hands on
see a ton of families. It’s a great place for kids – when they get antsy,
– there’s always an owner present at each
parents can take them down to the water to look at the boats and feed
location, checking on tables and making
the ducks. Live, acoustic music Thursday through Sunday and DJs on
sure all is running smoothly. We’re working
the weekends bring in a good bar crowd. Because of our location – right
while everyone else is playing, but we love
off I-95, close to the airport and the sports venues – we have a very
to see our customers having a good time.
versatile clientele.
HT: How has Origlio helped your business?
HT: Tell us about your beer lineup. What sells well?
KF: Origlio has made us feel like a partner,
JM: We have two bars, with 16 taps total, and an assortment of bottles
rather than just a customer – we both have
and cans. We sell a lot of seasonals and do well with local breweries
the same goal at the end of the day: to
like 2SP; we have a dedicated line for their beers. Telling our customers
sell beer.
that their beer is brewed 15 miles away is a great selling point. Allagash
White is also popular. And we sell a ton of IPAs, ciders and gose beer. JM: I think the Heady Times publication and
weekly email blasts are very helpful. It’s
HT: How would you describe your menu?
great to see which beers are coming out so
JM: The menu reflects the location, with seafood dishes and simple, light we can plan accordingly. I also rely on my
fare. Our chefs pride themselves on using the freshest ingredients. We’re Origlio sales rep and the brewery reps to
fanatical about freshness – both with the beer and the food. keep me informed.
StingersRestaurant.com/waterfront • 401 South Swarthmore Ave., Ridley Park • 484-540-7868
6 HeadyTimes v.100 www.origlio.com
NewPRODUCTS
Victoria 32 oz. Bottles Samuel Adams
Victoria 32 oz. bottles launched in just a New England IPA 12 oz. Cans
handful of states in 2017 and quickly vaulted In addition to 16 oz. cans and draught,
to the No. 4 national, new single serve in SKU New England IPA will soon be available
volume sales even with limited distribution. in 12 oz. cans (six and 12-packs)! New
That kind of early success is just one England IPAs are purposely unfiltered,
of many reasons they were launched providing a burst of fruited hop aroma and
nationally in March of 2018. a luscious mouth feel. Sam Adams’ version
Robust, Spanish language media – has a delightful, citrusy, hop flavor that isn’t
including a 32 oz.-specific TV spot, new overly bitter, with a clean, smooth finish
radio and social media/digital video – that will leave drinkers wanting another sip. ABV: 6.8%
unique POS, merchandising display and Availability: Year‑round, beginning in August
graphic templates have all been rolled out and are
available to help support the expansion of Victoria
32 oz. bottles in the greater Philadelphia area. Truly Spiked & Sparkling Rosé
Even before that type of comprehensive support was Truly Spiked & Sparkling is giving drinkers a
available, Victoria 32 oz. bottles were averaging four whole new way to rosé! With a hint of rosé
cases sold per account (and accelerating) in those initial flavor, the pink hue you know and love, and
states that received the package. Simply put, great less sugar than many rosé wines, Truly Rosé
opportunity exists with this package. Availability: Now, is sparkling, fun and available in a ready-for-
year‑round anything slim can. It’s meant to be enjoyed
all day long – from beach to bar – without
sacrificing refreshment, great taste or your
White Claw Hard Seltzer Mango wellness routine. ABV: 5% Package: 12 oz.
slim cans only Availability: Now, year‑round
White Claw Hard Seltzer’s newest flavor
features an exceptionally clean, fresh, ripe
mango aroma. The taste has a hint of
juicy, ripe mango paired with invigorating Sierra Nevada Hop Bullet
carbonation. The finish is crisp and clean.
ABV: 5% Package: 12 oz. cans only Previously available as a seasonal, Hop Bullet will
Availability: Year‑round, be available year‑round, beginning this fall, in cans
beginning in October and draught. Hops are the name of the game with a
double IPA, but Sierra Nevada knew they had to take
it one step further. With Hop Bullet, they used a new
technique, hitting the beer with a double-barreled
blast of Magnum hops and lupulin dust – pure,
concentrated hop flavor – directly
in the tank to emphasize the
Mike’s Hard 2/12 Can Variety intense pine and citrus flavors of
Pack Refresh classic West Coast hops. ABV: 8%
Packages: 12 oz. cans and
With summer in the draught Availability: Year‑round,
rearview mirror, Mike’s beginning in August
is taking the time to
re-design their Flavors
of America package,
which features
Lemonade, Black
Cherry, Strawberry and
Peach, to give it a more
consistent, less seasonal look. Mike’s Hard Lemonade
is the #1 FMB in the food channel, and Mike’s Variety
Pack cans are delivering profits at retail +36.7% in
dollar sales and +31.5% in volume sales CYTD through
June. Availability: Year‑round, beginning in September
www.origlio.com HeadyTimes v.100 7
NewPRODUCTS
Sly Fox Packaging Refresh Stone Ruination Double IPA 2.0
Sly Fox Brewing has been at the forefront Sans Filtre
of technology and innovation starting with Stone Ruination IPA was the
their bold decision to install a canning first, full-time brewed and
line in 2006, making them the first craft bottled West Coast Double IPA
brewery in the Mid-Atlantic region to on the planet. As craft beer
adopt cans. With an eye to the future has evolved over the years,
once again, the Pottstown-based brewery so too have techniques for
unveiled new branding for their entire maximizing hop flavors and
lineup of core brands and seasonal aromas. Stone has helped
beers, including a modern update on Ruination arrive at its newest
their playful “Sly Fox” logo. This bold, evolutionary form by bottling
new look accurately represents what it unfiltered (a.k.a sans filtre)
Sly Fox does best: telling the outdoor and bringing it to you in its most excellently raw form.
enthusiast’s tale through the lens of fresh This beer has always been unbridled. Now it’s unfiltered.
beer. The stylish “Y” in the word “Sly” ABV: 8.5% Packages: 12 oz. bottles and draught
depicts a bushy fox tail, emblematic of Availability: Year‑round, beginning in September
the red and gray foxes indigenous to the
wild backwoods of Pennsylvania, and the
words “Brewing Company” reinforce their Shiner Wicked Juicy IPA
reputation as one of the pioneering leaders of the craft
This juicy IPA is wicked in all the
beer movement.
right ways. It’s dry hopped, unfiltered
and bursting with tropical Citra hops
for a bright, juicy kick of citrusy
flavors. The result is a deliciously full-
bodied brew that’s just waiting to be
popped open. ABV: 5.7%
Package: 12 oz. cans only
Availability: Year‑round,
beginning in September
Woodchuck Bubbly Rosé
This bubbly, fruit-forward, blush cider
is made with a blend of red apples,
delivering a crisp, smooth finish.
ABV: 6.1% Package: 12 oz. cans only
Harp Lager Redesign Availability: Year‑round, beginning
Harp Lager has a new look! The new Harp six and in August
12-packs includes sharp, new graphics and prominent
tasting notes to engage and attract new consumers. Woodchuck
Availability: Year‑round, beginning in August Bubbly Pearsecco
Inspired by sparkling wine, this dry pear
cider is full of bubbles, with a clean, crisp
finish. ABV: 6.1% Package: 12 oz. cans
only Availability: Year‑round, beginning
in August
8 HeadyTimes v.100 www.origlio.comSeasonalSELECTIONS
Blue Moon
When Demand Exceeds Supply
Harvest Pumpkin Wheat
Many of our craft seasonal and specialty releases are
available in limited or extremely limited quantities. Nationally recognized as a seasonal
Breweries only produce a certain amount of their favorite, Harvest Pumpkin Wheat returns
specialty beers and Origlio does all they can to get as with the autumn flavors we’ve all grown
much product as possible. In addition, this publication to love. Crafted with real pumpkin and
is compiled months prior to the decision made by the harvest spices such as cinnamon,
brewery to allocate their products to the wholesaler. nutmeg, clove and allspice, this seasonal
Variations in production for some of these limited favorite delivers a taste any autumn zealot will enjoy.
release offerings will fluctuate, resulting in lower ABV: 5.7% Packages: 12 oz. bottles and draught
quantities than anticipated. Availability: Now!
If you are interested in something you see in this
publication and it is out of stock when you place your
Guinness 200th Anniversary
order, please contact your Origlio Sales Representative Export Stout
to discuss a similar option. It’s coming back! And it will be your last
Origlio also sends out an email blast weekly to inform chance to get your hands on this 200th
customers of seasonal offerings that are widely available Anniversary Stout! Smooth and robust,
to you, immediately. with a deep roasted character, this stout
is brewed with black patent malt and
If you are interested in receiving the weekly email blast, inspired by the first Guinness import to
please send your email address to socialmedia@origlio.com. America in 1817. ABV: 6% Package: 12 oz.
bottles only Availability: Late August
Redd’s
Black Cherry Ale Guinness Gilroy
Redd’s Black Cherry Ale is back and
Ostrich Cans
ripe for the picking. This fan favorite More Gilroy imaging is gracing Guinness cans
delivers a fruit-forward taste with to continue the celebration of Guinness as a
woody tones and finishes quickly, with brewer with rich history. Package: 14.9 oz.
a sweet-tart linger. Enjoy this season’s cans only Availability: August
limited pick while you can! ABV: 5%
Packages: 12 oz. bottles and 16 oz. Guinness Gilroy
cans Availability: September Toucan Bottles
Redd’s Wicked Sour Apple Guinness is bringing the
Gilroy imaging to 6-pack
This fall, Redd’s is putting a sour twist on bottles for consumers
everyone’s favorite seasonal flavor. Wicked to collect and enjoy!
Sour Apple is a fruity ale that delivers a mix of Package: 12 oz. bottles
juicy, sour apple and woody character, followed only Availability: August
by a sweet-tart linger. ABV: 8% Packages: 10
and 24 oz. cans Availability: September
Redd’s Pick More Pack Yuengling Oktoberfest
Yuengling Oktoberfest is an homage to
This season, Redd’s invites consumers to “Pick More”
the brewery’s German heritage and a
with their new 15-pack can variety. At the same price
true representation of the style. This
as their standard 12-pack, the Pick More Pack offers
medium-bodied beer serves up a slightly
even more refreshing beer for the perfect price. This
sweet, toasted character with a blend of
variety includes: Redd’s
Tettnang and Hallertau hops and mild,
Apple, Cranberry
herbal bitterness that pairs perfectly
and Black Cherry,
with traditional German cuisine. Visit
guaranteeing even more
Yuengling.com for Oktoberfest recipes!
flavor for everyone.
ABV: 5.4% Packages: 12 oz. bottles and
Availability: September
draught Availability: August
www.origlio.com HeadyTimes v.100 9SeasonalSELECTIONS
Samuel Adams Octoberfest Mike’s Hard
In 1810, the Oktoberfest tradition was born Tangerine Lemonade
when Munich celebrated the Crown Prince’s Mike’s Hard Tangerine Lemonade
wedding with a special beer and 16-day party. features a classic mix of tangerine,
Sam Adams’ take on the style blends hearty with clementine and mandarin notes,
malts for a deep, smooth flavor with notes and of course, lemonade. The taste
of caramel that’s perfect for the season, is refreshing, juicy and full of citrus
or whatever you’re celebrating. ABV: 5.3% flavor. The combination of fresh
Packages: 12 oz. bottles, 12 oz. cans and tangerines and lemonade tartness
draught Availability: August delivers a nice, clean finish with
just the right balance of sweetness
Samuel Adams Craft Variety and citrus. ABV: 5%
Craft drinkers want cans and Package: 11.2 oz.
Sam Adams delivers in their bottles only
fall can variety pack. The mix Availability: September
includes three styles that are
sure to satisfy: Sam ’76, a Mike’s HARDER
perfect union of lager and ale; Pineapple Punch
Red Lager, a hearty, malt-
Mike’s HARDER limited-edition Pineapple
forward style whose crimson
Punch has a beautiful pineapple and rum
color matches the foliage and
aroma with hints of coconut and nutmeg.
Dunkelweizen, a unique and flavorful,
The taste is smooth, with refreshing
hearty, amber wheat beer. Availability: August
pineapple and tropical rum, balanced by the
citrus of Mike’s classic lemon that you know
Samuel Adams Beers of Fall and love. HARDER Pineapple Punch finishes clean, with
Samuel Adams fall bottle variety has new, bright, tropical coconut notes. ABV: 8% Package: 16 oz. cans
clean packaging, which will increase visibility and is only Availability: October
consistent with core seasonal packaging. This mix
includes four exclusive beers and two brand new styles, Mike’s HARDER
which will appeal to a wide Prickly Pear
range of drinkers and seasonal
occasions. Included in this Mike’s HARDER limited-edition Prickly Pear
variety pack are: Boston is a beautiful, dark red color, typical of ripe
Lager, Octoberfest, Harvest prickly pears, with an aroma that combines
Pumpkin, Black Lager, prickly pear, bosc pear and citrus. The
Spruce Tip Lager and Coffee taste is authentic pears, and the finish is
Pale Ale. Availability: August light, refreshing and clean. You don’t want
to miss this one – get it before it’s gone!
ABV: 8% Package: 23.5 oz. cans only
Availability: October
Jack-O Traveler
An alluring wheat beer illuminated
by the tastes of fall, Jack-O Traveler Narragansett Fest Märzen Lager
strikes a perfect balance between
bright refreshment Based on the Bavarian-style beer that
and seasonal spice. Narragansett produced in the ’60s and
It’s made with real ’70s, this elegant, Oktoberfest-style Märzen
pumpkin for a is brewed with the highest quality German
delicious, dark- malts and hops. Weyermann’s Munich malt
hued, shandy-inspired beer. creates a rich, bready and toasty base, while
ABV: 4.4% Package: Draught noble Tettnang hops add a crisp, but subtle
only Availability: August and dry spiced finish. King Gambrinus would
be proud! ABV: 5.5% Packages: 16 oz.
cans and draught Availability: August
10 HeadyTimes v.100 www.origlio.comSeasonalSELECTIONS
Sierra Nevada Oktoberfest Sierra Nevada
This year, Sierra Nevada partnered with Narwhal Imperial Stout
Bavaria’s Weihenstephan, the world’s oldest Narwhal Imperial Stout is inspired by the mysterious
brewery, to create an American take on creature that thrives in the deepest fathoms of the
the classic German Oktoberfest. A malt frigid Arctic Ocean. Featuring incredible depth of malt
backbone is balanced by the subtle hop flavor, rich with notes of espresso, baker’s cocoa,
character in this crisp, clean and drinkable roasted grain and a light hint of smoke, Narwhal is
crowd-pleaser. Nothing captures the spirit a massive, malt-forward monster. Aggressive but
of celebration like a beer among friends. refined, with a velvety smooth body and decadent
ABV: 6% Packages: 12 oz. bottles and finish, Narwhal will age in the bottle for years to come.
draught Availability: August ABV: 10.2% Packages: 12 oz. bottles and draught
Availability: Limited quantities in August
Sierra Nevada Northern
Hemisphere Harvest Ale
Dogfish Head Punkin Ale
Northern Hemisphere is the beer that launched the
“wet hop” craze in America. Brewed with wet hops A full-bodied brown ale, Punkin
plucked straight from the fields in Yakima, WA and Ale is brewed with real
into Sierra Nevada’s brew kettles within 24 hours of pumpkin, brown sugar,
growing on the vine, Northern Hemisphere does not allspice, nutmeg and
take shortcuts. Because hops are incredibly perishable, cinnamon. ABV: 7%
using hops “wet,” or un-dried, preserves all the precious Packages: 12 oz.
oils and resins for a unique drinking experience. bottles and draught
ABV: 6.7% Packages: 12 oz. bottles and draught Availability: August
Availability: Limited quantities in August
Dogfish Head 120 Minute IPA
The holy grail for hopheads, 120 Minute IPA is
continually hopped with high-alpha hops throughout
the boil, dry hopped, then aged on a bed of dry
hops. Slightly hazy and deep orange in color,
this brew smells of sweet citrus, piney and floral
hops. It’s almost candy-like, with a hoppy flavor
Graphics for Northern Hemisphere Harvest
Ale were not available at the time of print and some hop resin character. Since its first
release in 2003, 120 Minute IPA has been a fan
Sierra Nevada Fall Pack favorite and is ranked by Business Insider as one
of the 17 most sought-after beers in America!
Fall is a season defined by change, so Sierra loaded ABV: 15-18% Packages: 12 oz. bottles and
this mixed 12-pack to cover whatever the weather draught Availability: Limited quantities in September
may bring. Highlighting a range of flavors including
the peppery spice of rye, citrusy hops and robust, Dogfish Head
roasted malt, consider these beers their version of fall
foliage. Included in the variety pack are: Ruthless Rye
Pennsylvania Tuxedo
IPA, Torpedo Extra IPA, Vienna Lager and Tumbler A spruce-infused pale ale, Pennsylvania Tuxedo
Autumn Brown Ale. Availability: August pays homage to the flannel-suited hunters
and gatherers from the deep backcountry of
Pennsylvania. A collaboration with outdoor clothing
company Woolrich, this off-centered ale is
brewed with fresh-picked spruce tips, including
some from the forests right outside the Woolrich
mills in north-central PA. Copper in color,
Pennsylvania Tuxedo has a balanced bitterness
and a dry, yet doughy malt backbone that gives
way to resinous conifer notes and a grassy,
citrusy kick. ABV: 8.5% Packages: 12 oz.
bottles and draught Availability: October
www.origlio.com HeadyTimes v.100 11SeasonalSELECTIONS
Harpoon Flannel Friday UFO Leaf Peepin’ Mix Pack
Flannel Friday returns – with a new look! This hoppy Fall is the perfect time
amber ale is Harpoon’s tribute to the quintessential to get outside! Go on a
season of change. A bright hop aroma from hike, climb that mountain,
late hop additions plays with its strong malt see the leaves change
backbone. Amber hued and medium-bodied, and make sure you take
with hints of citrus and pine, this ale is made this mix pack with you!
for the crisp days (and nights) of fall. Same This autumnal UFO can
great beer – new, fresh flannel! ABV: 5.7% mix includes: UFO White,
Packages: 12 oz. bottles, 12 oz. cans and Pineapple, Raspberry and
draught Availability: August Pumpkin. Happy leaf peepin’!
Availability: August
Harpoon Octoberfest
Harpoon Octoberfest is rich, flavorful and
malty, balanced by a gentle hop bitterness. In
keeping with tradition, it is a Märzen-style
beer, brewed with abundant quantities of Great Lakes Oktoberfest
Munich, chocolate and pale malts. Those
Great Lakes’ take on this classic German style is
malts provide a solid, full body and create
a celebration of maltiness – packed with rustic,
the beer’s deep color. Harpoon Octoberfest
autumnal flavors to put a little more oomph
is the perfect tribute to fall. ABV: 5.3%
into your oom-pah-pah. It’s über smooth,
Packages: 12 oz. bottles, 12 oz. cans and
with vibrant malt flavors and a festive flourish
draught Availability: August
of Noble hops (lederhosen not included).
ABV: 6.5% Packages: 12 oz. bottles and
Harpoon Tailgater Mix Pack draught Availability: August
Fall is loaded with football, concerts, foliage and more
football. These were the occasions Harpoon had in Great Lakes Moondog Ale
mind when they came up
Wild, floral hop scents shred their way
with the Tailgater Mix Pack.
through a tail waggin’, toe tappin’ blend
This year’s variety includes:
of crisp, sweet malts in this ESB (Extra
Harpoon IPA, Flannel
Special Bitter). Moondog Ale is a crushable
Friday, Octoberfest and
tribute to Cleveland, the rock ’n’ roll city.
House Golden. This mix
ABV: 5.5% Package: 16 oz. cans only
pairs perfectly with your next
Availability: September
tailgate! Availability: August
Great Lakes Nosferatu
Don’t be afraid of things that go hop in the
night! Rich, roasted malt flavors haunt the
UFO Pumpkin shadows of this Imperial red ale’s bitter teeth.
Some people say pumpkins are fruit. Nosferatu is ruby-red in color with a toasty
Others say pumpkins are vegetables. malt body lurking beneath a stunning hop
UFO says... they’re tasty! This fall-spiced bite. ABV: 8% Packages: 12 oz. bottles and
hefeweizen is brewed with draught Availability: September
pure pumpkin – a truly
delicious fruiveggie! Great Lakes
ABV: 5.9% Ohio City Oatmeal Stout
Packages: 12 oz.
Dark and roasty, yet light and smooth as
bottles, 12 oz.
a fresh coat of snow, this oatmeal stout
cans and draught
will kick your cabin fever and inspire you
Availability: August
to toss another log on the fire. ABV: 5.4%
Packages: 12 oz. bottles and draught
Availability: October
12 HeadyTimes v.100 www.origlio.comSeasonalSELECTIONS
Evil Genius Trick or Treat Firestone Walker
Trick or Treat is a full-bodied pumpkin porter brewed Luponic Distortion No. 10
with chocolate and spices. This is not your typical The lead hops in No. 10 include cultivars
pumpkin beer by any means. To create this beer, from the Pacific Northwest, Germany and
a rich, robust porter is brewed and spiced with Australia, providing distinct qualities of
cinnamon, clove and nutmeg. Then, Evil Genius mango creamsicle, peach ring and ruby
ups the ante to make it unique by adding grapefruit. ABV: 5.9% Packages: 12 oz.
chocolate, post fermentation. Trick or Treat is a cans and draught Availability: Now!
spicy, rich and decadent seasonal delight with
all the comfort and warmth needed to survive Firestone Walker
the chilly and ever-lengthening autumn nights.
ABV: 7.8% Packages: 12 oz. bottles and draught
Leo v. Ursus Doublus
Availability: August Inspired by their iconic Double Jack,
Firestone Walker Doublus is a next-
Evil Genius #askingforafriend generation double IPA that incorporates
massive dry hopping for amplified
#askingforafriend is brewed with
aromatics and bold flavors. The result is
2-row barley and malted wheat,
an intense yet supremely balanced beer
fermented with Evil Genius’ house
that doubles down on a dearly departed
ale yeast and hopped generously
Firestone Walker classic. ABV: 9.5%
with Mosaic, Citra and Simcoe.
Packages: 16 oz. cans and draught
ABV: 7% Packages: 12 oz. bottles
Availability: October
and draught Availability: August
Evil Genius
I’ll Have What She’s Having Dinkel Acker
I’ll Have What She’s Having is an Imperial Oktoberfest Märzen
stout made with chocolate and hazelnut. Amber in color, this beer has a strong, dense,
This strong, dark beer is something only Evil white head with great retention. You will detect
Genius could come up with – a rich, creamy, pleasant aromas of caramel and honey with
over-the-top stout with layered flavors a good balance of malt and fruity notes.
of roasted barley, molasses, chocolate, Oktoberfest Märzen has a rich, textured
caramel and hazelnut. Not too heavy on the palate with an underlying sweetness, true to
palate, and with a surprisingly dry finish, tradition. Brewed according to the German
this sturdy yet drinkable stout is perfect Purity Law, this beer is extremely smooth and
for the chilly months ahead. ABV: 9.4% easy to drink – a great beer for celebrating.
Packages: 12 oz. bottles and draught ABV: 5.7% Packages: 11.2 oz. bottles and
Availability: September draught Availability: August
21st Amendment A Terrible Idea
Shiner Oktoberfest
This hazy IPA features strong hop flavors
coupled with juicy notes of peach, With new packaging this year,
orange, mango and pineapple. ABV: 6.8% Shiner’s classic and festive
Packages: 12 oz. cans and draught Märzen-style ale uses traditional
Availability: August German malts for a rich
flavor and a dry, moderately
21st Amendment hoppy finish. ABV: 5.7%
Package: 12 oz. bottles only
Tasty IPA Availability: August
Tasty IPA features bright, fresh flavors of
hops, tropical stone fruits, pine and a hint
of spiciness. ABV: 6.8% Packages: 12 oz.
cans and draught Availability: September
www.origlio.com HeadyTimes v.100 13Timeline
Y
OU’VE HEARD THE OLD SONG “99 BOTTLES OF analogy, You Can’t Tell the Players
Beer on the Wall”, well we realized that we have 99 without a Scorecard and that’s why we created
issues of Heady Times in our archives. In your hands Heady Times for you, our valued customers.
is number 100, a milestone that sent us looking back at Over the course of almost 25 years, the publication has
this publication’s very humble origins. evolved, but its mission remains the same, and that is to
give you the information – and great stories – you need to
In the early 1990s, the American beer scene began to
maximize sales.
change. And Origlio Beverage was determined to change
right along with it. The company began curating an In honor of our 100th issue, we’ve created a timeline to
extensive portfolio of the most sought-after imports, local chronicle how Origlio Beverage and Heady Times have
& domestic crafts and FMBs. But to use an old baseball changed since the magazine’s 1994 inaugural edition.
1994 2000 2001 2002 2005 2008
Heady Times’ 1st Origlio moves to Origlio first to use Origlio distributes Lew Bryson pens Draught Lines
issue debuts the state-of-the-art TwinLode Racking Yuengling in first-ever “Beer magazine hits the
return of Ortlieb’s facility in Northeast Philadelphia area Guy” column shelves, exploring
beer. “Crafted Philadelphia the beer scene in
Beers Taking Off!” Early Delivery the Delaware Valley
sets the tone for All electric forklifts Discount (EDD)
future editions reduce propane begins Dogfish Head,
exhaust Allagash, Stone
and other award-
winning crafts
join the lineup on
the heels of the
Kunda Beverage
acquisition
2009
Origlio Beverage
named Wholesaler
of the Year by
the Brewers
Association
The first issue of Heady Times, only four pages long, forecasted the Available both online and in printed hard copy, Draught Lines is
craft beer boom. dedicated to the total beer experience. This complimentary magazine
is a great read for your customers. Ask your Origlio sales rep for
extra copies.
14 HeadyTimes v.100 www.origlio.comTimeline
Spring 2009 Winter 2011 Spring 2014
2011
Times’ first-ever
2014
Dock Street is Heady Full color sell
sheets available
2016
Pennsylvania law
allows sale of
2017
FinTech, a
paperless way to
2018
Heady Times’ 100th issue
“Brewer Highlight” at Origlio.com 6-packs, 12-packs pay for beer orders highlights the success of
and single serve becomes an option
Origlio is the first Guinness & Smirnoff
2012
for all accounts
area wholesaler Origlio sales force
to provide window becomes Cicerone Free, downloadable
PA permits Sunday perforated signage certified (level one) shelf talkers available
beer sales at Origlio.com
Origlio goes live on
social media
2015 Origlio DSRs
drive 2 million
Sales reps use miles without
The new, innovative iPads to take any reportable
Origlio.com debuts orders in real time accidents
to its customers
Develops a keg
rack system for
safe keg deliveries
2013
Origlio acquires All
Star Distributing in
Reading, PA
Steve Hawk takes
over as Beer Guy,
Lew Bryson moves
Shelf talkers, available at origlio.com, “stop the shopper” with info that lets them
over to Draught buy with confidence.
Lines magazine
www.origlio.com HeadyTimes v.100 15SeasonalSELECTIONS
Saranac 1888 Octoberfest Cape May City to Shore
Saranac Octoberfest is brewed with From the boil to the dry hop, the blend of hops
German hops – Perle and Saphir. in City to Shore hits all the right notes and tickles
This recipe has been with the Matt your taste buds. The sexy hops in this double IPA
family for four generations. When bring a wave of citrus, grapefruit and other exotic
FX Matt founded the company, fruits to your face. Not as dry as their usual hop-
he made it a point to only allow bombs, Cape May brewers leave a touch more
English to be spoken at the brewery. of the body behind to bring out the juicier hop
In his honor, Saranac forgoes the profile. ABV: 7.8% Packages: 16 oz. cans and
traditional “Oktoberfest” spelling. draught Availability: August
ABV: 5.4% Packages: 12 oz. bottles and draught
Availability: August Cape May Mop Water
CMBC’s Chief Mop Man mandated a beer brewed
Saranac Pumpkin Ale with cinnamon, nutmeg, ginger, allspice and a
This pumpkin ale is made with s-load of real vanilla. Combining these spices with
real pumpkin from a sustainable the flavors of German malts creates a brown ale
farm. Along with 3000 pounds perfect for cool autumn evenings and bitter winter
of pumpkin, Saranac also uses nights. ABV: 7.3% Packages: 12 oz. cans and
cinnamon, allspice, cloves and draught Availability: August
ginger to spice and flavor this
beauty. It doesn’t get more Unibroue Ale Gâteau Forêt-
authentic than that. ABV: 5.3% Packages: 12 oz.
bottles and draught Availability: August
Noire (Black Forest Cake Ale)
To celebrate Unibroue’s 25th anniversary,
Saranac German Roots Brewermaster Jerry Vietz unleashed his creativity
Variety Pack to dream up a sumptuous specialty brew with
this idea in mind: “You can’t have an anniversary
This year’s German Roots Variety Pack without a cake”. Ale Gâteau Forêt-Noire is
includes four different beer styles pleasantly reminiscent of the classic Black Forest
inspired by the brewery’s German cake. Its roasted malt aroma and dark chocolate
heritage: 1888 Octoberfest, a flavors are the perfect complement to the delicate,
traditional German lager made with fruity accents and slightly tart finish. There’s always
German Perle and Saphir hops; Black a good excuse to celebrate something and this is
Forest, a German-style Schwarzbier the perfect, dark, specialty ale to get your celebrations
named for the original homeland of going. You’re in for a real treat with Black Forest Cake Ale
Saranac’s founder, who emigrated and the icing on top is you won’t even have to give in to
from the Black Forest region; 1888 your sweet tooth. ABV: 10.5% Packages: 12 oz. bottles
Pils, a hoppy take on an American pilsner and Das and draught Availability: October
Boot, a German-style Vienna lager brewed with Vienna
and Munich malts for a toasty, nutty, smooth flavor.
Availability: August Jack’s Fireside Hard Cider
Subtly spiced with cinnamon, ginger,
2SP DelcoFest cloves and vanilla, this hard cider is well
balanced with sweet and tart apples. When
From the Aston house of 2SP, the temperature drops, Fireside is sure
DelcoFest is a clean and crisp to warm both body and soul. ABV: 5%
Märzen-style lager, with a Packages: 12 oz. cans and draught
full range of roasty, toasty, Availability: October
caramel flavors. ABV: 6.5%
Packages: 16 oz. cans and
draught Availability: September Straub Oktoberfest
Deep amber in color, Straub Oktoberfest is rich,
Graphics for the newly designed smooth and malty, with mild hop bitterness on
DelcoFest cans were not available
the finish. ABV: 5.7% Packages: 12 oz. bottles
at the time of print
and draught Availability: August
16 HeadyTimes v.100 www.origlio.comSeasonalSELECTIONS
Allagash Brett IPA Hacker-Pschorr
During transport overseas, early IPAs were Original Oktoberfest
stored in wooden barrels. In these barrels Joseph Pschorr captured the spirit of the
– beer experts suppose – some ales were first Oktoberfest with a rich, full-bodied
naturally inoculated with Brettanomyces, amber lager that has come to be imitated
a form of wild yeast. Brett IPA plays around the world. Hacker-Pschorr Original
off this piece of brewing lore by pairing Oktoberfest has a nose of black currants
Brettanomyces (a yeast that exhibits itself as and earth, with a malt-driven flavor, expertly
ripe fruit rather than strong funk or sourness) balanced by Hallertau hops. ABV: 5.8%
with multiple varieties of fruit-forward hops. Packages: 11.2 oz. bottles and draught
Aromas of citrus, pineapple and passion fruit Availability: August
meld into tropical flavors that pair nicely with
the beer’s lightly hopped body. Maris Otter, Munich
malts and raw wheat balance the floral barrage of Paulaner Oktoberfest-Marzen
Bravo, Cascade, Amarillo, Centennial, Citra and Galaxy Served at the Original Oktoberfest 200 years
hops. By finishing with a mix of pleasant bitterness ago, this amber Oktoberfest lager is available
and tropical fruit, Brett IPA ushers brewing history into year‑round in draught due to its popularity, but
the present. ABV: 7.1% Packages: 12 oz. bottles and bottles are available in the fall, the ultimate time
draught Availability: September to enjoy it. This authentic Oktoberfest is full-
bodied with a rich malt flavor and dark toffee
Allagash Ganache notes, revealed by an underlying fruitiness and
Ganache is the liquid equivalent of biting into masterful hop balance. It will instantly turn your
raspberry-filled, dark chocolate cake. Aromas four walls into an Oktoberfest tent! ABV: 5.8%
suggesting mixed berry and roasty cocoa meld Packages: 11.2 oz. bottles and
with flavor notes of tart raspberry, cherry and draught Availability: Draught
subtle coffee. Even without the addition of available year‑round, bottles
chocolate, Ganache gains its cocoa notes from in August
a robust grain bill featuring Special B, caramel
malt, raw wheat, oats, Allagash’s 2-row base Paulaner
malt, midnight wheat and black malt. This Oktoberfest Wiesn
dark burgundy-colored beer is fermented in
stainless steel tanks with both house yeast Brewed only once a year in
and Brettanomyces claussenii before being anticipation of the big festival,
aged on fresh, local raspberries. ABV: 7.5% Paulaner Oktoberfest Wiesn
Packages: 375 ml bottles and draught is the pinnacle of German
Availability: Limited quantities in October brewing. Deep golden in color,
this full-bodied seasonal is
wonderfully mellow with a
balanced, harmonious taste
Shipyard Pumpkinhead Ale
and a pleasant hop aroma.
A seasonal favorite, Pumpkinhead Ale is a ABV: 6% Packages: 11.2 oz.
crisp and refreshing wheat ale with delightful bottles and draught
aromatics and a subtle, spiced flavor. Try it Availability: August
with a shot of spiced rum or in a pint glass
rimmed with sugar and cinnamon. ABV: 4.5%
Packages: 12 oz. bottles and draught Sly Fox Oktoberfest
Availability: August
Ein prosit! This seasonal gem is best enjoyed
under a humongous tent, while you and
thousands of your closest friends sing
enthusiastically. Or anywhere, really. It’s all
about the gemütlichkeit, baby! ABV: 6.1%
Packages: 12 oz. cans and draught
Availability: August
www.origlio.com HeadyTimes v.100 17You can also read
