TELLING YOUR STORY VICTORIAN VISITOR INFORMATION SERVICES - VTIC
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TELLING YOU R STORY 201 9 VICTORIAN VISITOR INFORMATION SERVICES SUM M I T Murrindindi Shire | 21-23 August 2019 Special thanks to our host partners:
SUMMIT HIGHLIGHTS
Simon Waller
Futurist and Founder,The Digital Champions Club
Simon doesn’t just talk about the future, he chooses to
live it. Simon has experimented with virtual organisations,
2019 VICTORIAN VISITOR 30 hour weeks, remote work, unlimited leave and flexible
INFORMATION SERVICES teams. Armed with his first-hand experiences, Simon helps
SUM M I T
others implement the future and successfully navigate the
risks, challenges and opportunities it brings.
Simon will explore with the audience what role will VICs
play in a world of increasingly cheap technology (and
even cheaper information)? And what exactly is the role
of humans when our technology knows our preferences
better than we do?
Dr James Adonis
Dr James Adonis is one of Australia’s most well-known
employee engagement and team leadership educators.
With rich practical experience as a leader in a variety
of industries, including the hotel sector, and still employed
in a leadership capacity responsible for more than 100
staff, James is frequently featured in the media as a thought
leader on all matters related to workplace relations.
TELLING Including his weekly business column with the Nine
group of online news publications, books and fortnightly
newsletters, James’ insights reach over 100 000 people
YOUR STO RY every month.
James’ PhD explored the ways in which leaders can engage
The Victorian Visitor Information employees during organisational crises and significant
Services (VIS) Summit is the yearly change. His presentation will deliver his insights on how
meeting place for all VIS personnel, to bring employees and volunteers along on the journey
economic development staff and of change, and keep them engaged throughout the process.
regional tourism bodies. Gain
inspiration from valuable professional
Liz Ward
CEO and Co-Founder,Tourism Tribe
development sessions, learn from best
practice case studies and exchange Liz is a committed advocate for innovation in marketing
ideas through ample opportunities and distribution and a recognised expert in strategy with
to learn from others. more than 20 years’ experience specialising in travel and
tourism.
This year’s Summit will be held at the multi- Liz is the CEO and co-founder of the innovative online
award winning business venue, Holmesglen learning community, Tourism Tribe, which launched in
at Eildon, hosted by the Murrindindi Shire. July 2015 and provides online coaching and support to
tourism operators across Australia and the world to
The beautiful surrounds of this area of make digital work better for them. Liz’s presentation will
Victoria will be the setting for delegates give you strategic insight and practical takeaway tips to
to discover the diverse visitor experiences masterfully attract and engage your ideal visitors through
available in the region; we’ll explore how digital storytelling and excellence in customer experience
to manage the change and disruption throughout the entire consumer journey.
affecting visitor servicing; and show you
how you can promote your tourism story Cumulus Studio
by engaging with your local community, Award-winning Architecture and Interior Design Practice
wider stakeholders and visitors to the Cumulus Studio recognise the power of design in shaping
region in a meaningful way. brand identity and tourism product development in the
landmark projects they have worked on.
For the complete package, delegates will
Directors Peter Walker and Keith Westbrook will be
benefit from the multi-choice workshops
joined by representatives from Y Water Discovery
and regional study tours showcasing the Centre and Greater Shepparton City Council to discuss
host region to gain product knowledge, the relationship between architecture and the visitor
share ideas, experiences and best practice. experience, managing multi-purpose developments on
environmentally and historically sensitive sites, and how
to bring the community along on the journey.
Thursday 22 August 2019 DAY ONE
Morning 9:00 Welcome to Murrindindi
9:20 Beyond Information – How Embracing our Humanity will Create
More Meaningful Tourism Experiences SUMMIT
Simon Waller – Founder, The Digital Champions Club PARTNERS
10:15 Trending Technologies and Opportunities for Destinations
CEO Liz Ward – CEO and Co-Founder, Tourism Tribe The 2019 Victorian
Visitor Information
11:00 Morning Tea Services Summit is
11:20 Department of Transport: Regional Information and Discovery Session brought to you by:
Kaye Tuddenham – Department of Transport
Presenting Partner
Gael Evans-Barr – Regional Roads Victoria
12:10 Visitor Servicing Toolkit
Paul Matthews – Visit Victoria
Paul Albone – Department of Jobs, Precincts and Regions
12:50 Lunch
Host Council
Afternoon 2:05 Regional Storytelling and Increasing Visitor Engagement through
Multi-purpose Buildings – Panel Discussion
Peter Walker – Cumulus Studio
Keith Westbrook – Cumulus Studio
Julie Blyth – Y Water Discovery Centre Host Venue
Maree Glasson – Greater Shepparton City Council
2:55 Afternoon Tea
3:20 Breakouts – Round 1
1. How to Virtually Hug your Visitors: The Principles of Passionate Visitor
Servicing (Despina Karatzias – Institute of Excellence) Program Partners
2. Parks Victoria: Digital Customer Experience – (Andrew James – Parks Victoria)
3. Visitor Servicing Toolkit Metrics Workshop (Dr Claire Ellis – Claire Ellis
Consulting)
4:10 Breakouts – Round 2 (Repeat of Round 1 Breakouts)
5:00 Close of Day One
Evening Time to get dressed in your finest greenery and enjoy the hospitality of the
Holmesglen at Eildon team for the Gala Dinner. What lies ahead? A night of fun, Principal Wine Partner
laughter and reinforcing your industry relationships, all under the banner of
‘It’s Not Easy Being Green’.
Friday 23 August 2019 DAY TWO Supporting Beverage Partners
Morning 9:10 Engaging Employees During Change
Dr James Adonis
10:00 Innovation Showcase
Hear from VIS across the State on how they are adapting to meet visitors’
needs
10:40 Morning Tea
11:00 Adapting to change: Stories from the first year of the new visitor Transport Partner
service model
Tanya Bonte and Anne Lacey – City of Melbourne
11:30 Reference Group Workshop
Your opportunity to formally join the Reference Group-led workshop
to express your ideas, concerns and areas for growth.
VTIC Corporate Partner
12:40 Close of Day One
1:15 Conference Concludes
Lunchtime We will snap a last minute pic of the group, grab a lunchbag to take away
and begin the journey back home.
STUDY
TO UR S
Wednesday 21 August, 9:30am - 4:30pm ACCOMMODATION
CHOOSE ONE OF THREE STUDY TOURS
Holmesglen at Eildon are proudly
Study Tour 1 – supporting the VIS Summit and providing
Eildon & Alexandra – History and Heritage Tour great accommodation rates on-site.
What better way to explore the magnificent To ensure the maximum number of persons
Lake Eildon than on board a luxury can be accommodated on site, rooms at
houseboat! Enjoy morning tea on the water Holmesglen at Eildon will be sold on a twin,
while you discover the history of the Eildon 3 and 4 share basis. Prices start at $90/night.
Dam and the fascinating story of hydro- Single rooms have been secured at two
electricity in the region. Disembark and head nearby properties, with transfers to/from
to the gorgeous township of Alexandra the venue included together with full buffet
for a trip to the historic Alexandra Timber & Tramway Museum and lunch breakfasts at Holmesglen at Eildon. Prices
in the old world charm of the Alexandra Hotel. Throw in a dash of nature start at $160/night.
with a visit to the stunning Snobs Creek Falls and your day is complete!
Please contact the team at Holmesglen
Study Tour 2 – at Eildon for all accommodation bookings on
Marysville & Surrounds – Art and Nature Tour 03 5774 2631 or eildon@holmesglen.edu.au.
Art and nature lovers can combine the best
of both worlds exploring the picturesque Your Investment:
Marysville region. We’ll visit MiRa (Marysville Fee includes your choice of one of three
Information and Regional Arts Centre) and full-day study tours, plenary keynotes,
enjoy morning tea and a tour of their latest workshops, welcome dinner and gala dinner.
exhibition followed by a wander through VTIC Member – Full Summit $525
the famous Bruno’s Art & Sculpture Garden.
Then it’s a trip up to the impressive Steavenson’s Falls, lunch at Vibe Hotel Non-VTIC Member – Full Summit $725
Marysville and a quick shopping fix in Marysville Village before we head back VTIC Member – One Day $290
down the mountain. For a final flourish of nature’s paintbrush we’ll travel past
Non-VTIC Member – One Day $350
the magnificent Cathedral Ranges and then on to Acheron to sample some
of Little River Wine’s finest drops amongst the sculptures at Rennies All prices include GST.
at Acheron.
Study Tour 3 – SUMMIT LOCATION
Say G’Day to Yea
Discover Yea’s best kept secret – the stunning The Summit, Welcome Dinner and Gala
Yea Wetlands. With a guided tour and a chance Dinner will be held at:
to get up close with an array of birds, animals Holmesglen at Eildon
and plants – budding photographers should 92 Moore Road, Eildon
bring their cameras! Enjoy morning tea (03) 5774 2631
at the award-winning Y Water Discovery
Centre followed by a tour of the historic
buildings in the township. Explore the Great Victorian Rail Trail and the
ENQUIRIES TO
Cheviot Tunnel and dine at the Yea Peppercorn Hotel (Victorian Tourism
Awards Silver Award winner) in the historic Kelly Dining room. We’ll finish
Grace Maynard
the afternoon high atop the ranges with a wine tasting at Sedona Estate.
Industry Development Coordinator
Tel: 03 8662 5387
Welcome Dinner 6:30 - 9:00pm E: info@vtic.com.au
All three study tours will arrive back at Holmesglen at Eildon for a country
style pot roast by the campfire including mulled wine, beers from Bonfire
Station Brewery and bubbles from Snobbs Creek Wines.
Be ready for departure from Main Reception by 6:30pm to main campfire
location. Please wear appropriate footwear and warm clothes. Beanies will be
provided. Alternative location available in the event of inclement weather.
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