The Lego Movie & Dannon Account Specific Sweepstakes Official Rules

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The Lego Movie & Dannon Account Specific
       Sweepstakes Official Rules
             Dannon’s The Lego Movie Experience Sweepstakes
                                           Official Rules 2014

 1.     NO PURCHASE NECESSARY TO PARTICIPATE OR WIN A PRIZE. A PURCHASE
 WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID ANYWHERE OUTSIDE OF
 THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA (“U.S.”), AND WHEREVER
 PROHIBITED OR RESTRICTED BY LAW.

 BY ENTERING THE SWEEPSTAKES, YOU AGREE TO THESE OFFICIAL RULES, WHICH
 ARE A CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT
 LIMITATION, THIS CONTRACT INCLUDES INDEMNITIES TO THE RELEASED PARTIES
 FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES.

 2.      Eligibility/Participation: Dannon’s The Lego Movie Experience Sweepstakes (the
 “Sweepstakes”) is open only to legal U.S. residents currently residing in one (1) of the fifty (50)
 United States or the District of Columbia, who are eighteen (18) years of age or older, or the age of
 majority in their jurisdiction of residence, whichever is greater, as of the date of their participation
 and entry. Franchisees and employees, directors and officers of The Dannon Company, Inc.
 (“Sponsor”), CausePlay Group, LLC (“Administrator”), Warner Bros. Entertainment Inc., The Lego
 Group, Vibes, Inc (“Texting Partner”) and any of their respective affiliates, franchisees, parents,
 subsidiary companies, and advertising and promotion agencies (collectively, the “Released
 Parties”), and members of the immediate families (spouses, parents, children, and siblings and their
 respective spouses, regardless of where they reside), and/or those living in the same household, of
 any of the foregoing are not eligible. Void where prohibited, or otherwise restricted by law.
 Sweepstakes is subject to all applicable federal, state and local laws. By participating in the
 Sweepstakes, you agree that: (1) you have read and understand the Official Rules; (2) you meet the
 Sweepstakes eligibility requirements as explained in the Official Rules; (3) you accept and agree to
 be bound by these Official Rules, to Sponsor's Conditions of Use, Legal Notices and Privacy Policy
 as published at 	
  www.cause-play.com/dannonsthelegomoviesweepstakes; (4) you unconditionally
 accept and agree to comply with and abide by the decisions of Sponsor and Administrator, whose
 decisions shall be final and binding in all respects; and (5) you agree to release, discharge,
 indemnify, and hold harmless each of the Released Parties and their respective agents, employees,
 officers, directors, successors and assigns, against any and all claims, injury or damage arising out
 of or relating to participation in this Sweepstakes and/or the use or misuse or redemption of a prize,
 and for any claims based on publicity rights, defamation, invasion of privacy, copyright
 infringement, trademark infringement, or any other intellectual property related cause of action.
3.     Sweepstakes Period: The Sweepstakes begins at 10:00:00 am Pacific Time (“PT”) on
1/14/14 and ends at 12:59:59 pm PT on 2/14/14 (the “Sweepstakes Period”).

4.      How To Enter:

There are two (2) ways to enter this Sweepstakes: via Mobile Device through Text or via U.S. Mail.

Mobile (Text): During the Sweepstakes Period, eligible participants will be entered in the
Sweepstakes when they text the word DANNON to 89532 and consent to receive text messages and
participate in a texting campaign sponsored by Administrator, to participate in and enter this
Sweepstakes. You May Be Charged A Fee for Message Transmission And Delivery By Your
Cellular Network Carrier. All texting privacy information about the use of data and information can
be found here http://www.vibes.com/privacy. All legal information about “Texting Partner” can be
found by clicking on this link or pasting it to your browser. http://www.vibes.com/legal.
Participation in this Sweepstakes by mobile phone and text message means that you understand that
you may receive additional text messages from Sponsor relating to this Sweepstakes, including
notifying you if you are a potential winner in this Sweepstakes, which will be subject to the charges
pursuant to your carrier’s rate plan. If you need any help or have any questions relating to the SMS
text messaging entry method of this Sweepstakes, you may send a text “HELP” TO 89532.

Entry must be received by dates/times stated in the Weekly Entry Chart below in order to be eligible
for a particular Weekly Drawing and each subsequent Weekly Drawing. Limit one (1) entry per
person or mobile number, regardless of method of entry. Subsequent entries submitted by the same
person or mobile phone will be void. Entries received for a particular Weekly Drawing will be
eligible for subsequent Weekly Drawings. Message and data rates may apply. Other charges may
apply. Check your wireless plan for details.

By U. S. Mail: To enter the Sweepstakes by U. S. Mail, hand print your name, address, city, state,
ZIP code, date of birth, email address and daytime telephone number on a 3” X 5” card, and mail it,
in an envelope with postage affixed, to: Dannon’s The Lego Movie Experience Sweepstakes, 1601
Sepulveda Blvd. #752, Manhattan Beach, CA 90266. Mail-in entries must be postmarked and
received by dates stated in the Weekly Entry Chart below in order to be eligible for a Weekly
Drawing. Entrants may enter only by using one of the entry methods described in these Official
Rules. Entries that have been generated by a script, macro, bot or any other automated means, and
entries made on an entrant’s behalf by any other individuals or any other entity, including but not
limited to commercial sweepstakes/subscription notification and/or entering services, will be
deemed void and disqualified.

Sponsor need not inform you if you have earned an entry or not. Multiple participants are not
permitted to share the same mobile phone number. Incomplete entries, entries generated by script,
macro or other automated means, entries that do not fully comply with these Official Rules, or
entries which subvert the entry process, in the sole discretion of Sponsor, will not be eligible. Proof
of submission of text does not constitute proof of delivery or entry during the Sweepstakes Period.
Entries received from any person, regardless of mobile phone number used, in excess of the above
stated limitation will be void. All entries must be received during an applicable Entry Period to be
eligible. If an entrant submits their entry via SMS from a wireless phone, the entrant’s wireless
service provider may charge the entrant for each text message sent. Entrants should consult their
wireless service provider regarding its pricing plans. Message and data rates may apply. The
computer clock of the Administrator hosting the Sweepstakes is the official timekeeping device. All
Entries become the property of Sponsor and will not be returned, and Sponsor will not verify receipt
of Entries. Texting to the above short code constitutes your consent to these Official Rules.
Entry Period Chart

       Date/Time                         Prize           Quantity        ARV

    1/14/13 – 2/14/13             One (1) Grand Prize    4 in total,     $450
                                   Winner per Entry         1 Per
Each Entry Period subject               Period             Entry           X
    to retailer timing.                                   Period
                                   -Family Four Pack                    4 Prize
                                 for Warner Bros. VIP                  Packages
 Entry Period #1: January             Studio Tour
        15th – 22nd               -Four (4) Tickets to                 Total
 Entry Period #2: January        see The Lego Movie in                 Value:
        22nd – 29th                  a local theatre                   $1,800
 Entry Period #3: January         -One Autographed
    30th- February 9th             The Lego Movie
                                  Poster (signed by a
Entry Period #4: February           cast member)
        7th – 14th

    1/14/13 – 2/14/13                One (1) of 15           15          $750
                                   autographed The
Each entry period subject         Lego Movie Posters
   to retailer timing              (signed by a cast
 Entry Period #1: January              member)
        15th – 22nd
 Entry Period #2: January
        22nd – 29th
 Entry Period #3: January
    30th- February 9th
Entry Period #4: February
        7th – 14th

    1/14/13 – 2/14/13              One (1) The Lego          $1           TBD
                                   Movie Wallpaper                      based on
                                                                       number of
                                                                         entries
6.     Random Prize Drawings/Prizes/Approximate Retail Value (“ARV”): On or about three (3)
days after each Entry Period ends, Administrator, an independent judging agency, shall perform a random
prize drawing from among all eligible entries received throughout the applicable Entry Period, in order to
select prize (“Prize”) winners, per Entry Period.

Once confirmed, as detailed below, each Prize winner will receive;

Grand Prize

One (1) Grand Prize Winner per entry period – Total of four (4) entry periods

-Family Four (4) Pack for Warner Bros. VIP Studio Tour

-Four Tickets to see The Lego Movie in a local theatre

-One Autographed The Lego Movie Poster (signed by a cast member)

1st Prize

-Fifteen (15) autographed The Lego Movie Posters

Participation Prize

All participants who enter will receive a custom The Lego Movie wallpaper/screensaver.

All prizes are awarded “as is” and without warranty of any kind, express or implied (including, without
limitation, any implied warranty of merchantability or fitness for a particular purpose). Prize winners
will be solely responsible for all federal, state and/or local taxes and for any other fees or costs associated
with the prizes they receive, regardless of whether they, in whole or in part, are used. Guests of the
Warner Bros. studio tour must be eight (8) years of age or older. All expenses not specifically mentioned
herein, are not included as part of the Grand Prize package including, but not limited to, transportation to
and from the Warner Bros. studio tour. Poster autographs subject to cast availability.

Once confirmed, as detailed below, each Prize winner will receive a text or phone call notification to
claim their respective prize. To claim the prize via a mobile device, simply follow the instructions as
texted and a representative will call to fulfill redemption. For all mail-in winners, a representative will
call to fulfill redemption. The ARV of each Prize is located in the Entry Period Chart above. The total
ARV for all Prizes is Two Thousand Five Hundred and Fifty dollars ($2,550) plus a TBD number of
wallpaper/screensaver participation prizes valued at $1.00 per entry.

In the event there are not enough eligible Entries into a Prize Drawing to award the applicable Prize,
Sponsor retains the right not to award such Prize(s). The decisions of Administrator and Sponsor are final
and binding on all matters relating to this Sweepstakes. Odds of winning a Prize are dependent upon the
total number of eligible Entries received during the applicable Entry Period. There is a limit of one (1)
Prize per person, throughout the entire Sweepstakes Period. In no event will Sponsor be responsible for
awarding more than the stated number of Prizes herein. Prize conditions may be added or modified by
companies providing those portions of the Prize. The Prize restrictions/conditions stated herein are not
all-inclusive. No transfer, substitution or cash equivalent for any Prize in whole or in part will be
permitted, except at Sponsor's sole discretion due to prize unavailability for any reason, and only then for
a prize of greater or equal value determined by Sponsor shall be allowed.

7.     Prize Winner Notification/Verification: All potential Prize winners must comply with these
Official Rules as published in order to be confirmed as an official winner and accept a Prize. Sponsor
and/or Administrator will not accept any screen shots or other proof of time of text in lieu of their
verification process, and all decisions of Sponsor/Administrator are final and binding. On or about one
(1) day after each Prize Drawing, Sponsor or Administrator will notify the potential Prize winner via a
direct message from short code 89532 to the potential Prize winners’ mobile account used to enter the
Sweepstakes (note: in order to receive such direct message, you must (a) have a working mobile phone
number from where the initial entry text was executed or (b) have a current mailing address as indicated
on the manual entry). Upon notification or notification attempt, the potential Prize winners will be
required to respond to such message to the email address provided, accepting the Prize and providing
their physical and/or email address (as requested), for prize delivery purposes, within three (3) calendar
days of such notification or notification attempt, or the Prize will be forfeited, and an alternate potential
Prize winner will be selected and notified. Sponsor will attempt to contact the potential Prize winner(s)
two (2) times during the three (3) calendar day period. If in any instance, notification attempt(s) for a
potential Prize winner fail for any reason, or if a potential Prize winner is found to have not complied
with these Official Rules, such Prize will be forfeited and an alternate potential Prize winner will be
selected from among remaining eligible Entries for the applicable Prize Drawing, if any. Acceptance of a
Prize constitutes permission for the Sponsor and its designees to use the name, information, actual or
simulated likenesses, biographical information, city, state, opinions, and prize information of Prize
winner(s) in connection with the Sweepstakes and the exploitation thereof (including, without limitation,
for advertising and promotional purposes), in perpetuity, throughout the universe, in all media, without
additional compensation, unless prohibited by law. Further, winners shall indemnify the Released Parties
from any claims, damages, liabilities and expenses (including reasonable legal fees) arising from breach
of these Official Rules. In the event of a dispute as to any Prize winner, the authorized account holder of
the email address used to register through our Texting Partner will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet access
provider, online service provider or other organization responsible for assigning email addresses for the
domain associated with the submitted address.

8.     General Terms/Limitation of Liability: Noncompliance with any of these Official Rules may
result in disqualification. Sponsor assumes no responsibility for late, lost, jumbled, incorrect, or
inaccurate texts, whether caused by any of the equipment or programming associated with or utilized in
this Sweepstakes or by any human error. Sponsor is not responsible for any problems or technical
malfunction(s) of any telephone network or lines, computer online systems, servers or other services,
providers, computer equipment, software, failure of any e-mail, technical problems or traffic congestion
on the Internet or at any website, including, without limitation, any injury or damage to participant's or
any other person's computer related to or resulting from participation in this Sweepstakes. Sponsor is not
responsible for any typographical or other error(s) in administration of the Sweepstakes, or in the
selection/announcement of the prize winners. If, for any reason, the Sweepstakes is not capable of
running as planned, including, without limitation, infection by mobile administration complications,
computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes
beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity
or proper conduct of this Sweepstakes, the Sponsor reserves the right in its sole discretion to cancel,
terminate, modify or suspend the Sweepstakes. Should the Sweepstakes be terminated prior to the stated
expiration date, notice will be posted where Sponsor deems fit and the Prizes will be awarded via random
drawing from among all eligible Entries received up until and or after (if applicable) the time of
modification, cancellation or termination, or in a manner that is fair and equitable as determined by
Sponsor. All interpretations of these Official Rules and decisions by Sponsor are final. No software-
generated, robotic, programmed, script, macro or other automated texts are permitted. Sponsor reserves
the right in their sole discretion to disqualify any individual they suspect or find: (i) to have used a
software-generated, robotic, programmed, script, macro or other automated texts; (ii) to have tampered
with the participation process or the operation of this Sweepstakes; (iii) to be acting in violation of these
Official Rules; (iv) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy,
abuse, threaten or harass any other person; or (v) to have provided inaccurate information on any legal
documents submitted in connection with this Sweepstakes. CAUTION: ANY ATTEMPT BY ANY
INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION OR
UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF
CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR
RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE
FULLEST EXTENT PERMITTED BY LAW. Participants agree that the Released Parties, (a) shall not
be responsible or liable for, and hereby release, discharge, indemnify, and hold harmless the Released
Parties from, any claims, losses, damages or injuries of any kind (including death) resulting, in whole or
in part, directly or indirectly, from participation in the Sweepstakes or any Sweepstakes-related activity,
or from acceptance, receipt, possession and/or use/misuse or inability to use a prize, and (b) have not
made any warranty, representation or guarantee, express or implied, in fact or in law, with respect to a
prize, including, without limitation, to such prize’s quality or fitness for a particular purpose. The
Released Parties shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience
or irregularity that may be caused or contributed to (1) by any wrongful, negligent or unauthorized act or
omission on the part of any of their agents, servants, employees or independent contractors; (2) by any
wrongful, negligent or unauthorized act or omission on the part of any other person or entity not an
employee of the Released Parties; or (3) by any other cause, condition or event whatsoever beyond the
control of the Released Parties. Failure of Sponsor to enforce any provision herein shall not be deemed a
waiver of such. UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO
OBTAIN AWARDS FOR, AND PARTICIPANTS HEREBY WAIVE ALL RIGHTS TO CLAIM,
PUNITIVE, INCIDENTAL, CONSEQUENTIAL, OR ANY OTHER DAMAGES WHATSOEVER. IN
NO EVENT SHALL SPONSOR BE LIABLE TO ANY PARTICIPANT OR WINNER FOR
DAMAGES THAT EXCEED THE VALUE OF THE PRIZE TO BE AWARDED TO THE
INDIVIDUAL ENTRANT IN THIS SWEEPSTAKES. In the event that a court, or other tribunal of
competent jurisdiction, shall hold any of the provisions of these Official Rules to be illegal, invalid, or
unenforceable, such provisions shall be limited or eliminated to the minimum extent necessary so that
these Official Rules shall otherwise remain in full force and effect.

9.     Governing Law/Venue: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE
CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF CALIFORNIA, AND
THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN LOS ANGELES, CALIFORNIA. IF
THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT
DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING
ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES,
INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES
OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION
OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE
EXPERIENCED AND LICENSED TO PRACTICE LAW IN CALIFORNIA. ALL PROCEEDINGS
BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN THE COUNTY OF
CALIFORNIA. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES,
AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE,
EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEYS’
FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS
AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS
AGREE THAT ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT
OF OR CONNECTED WITH THIS SWEEPSTAKES SHALL BE RESOLVED INDIVIDUALLY,
WITHOUT RESORT TO ANY FORM OF CLASS ACTION

10.    Request for the Name of Winners and/or Official Rules: For a list of the names of the
winners, available after the Sweepstakes Period has ended, and/or Official Rules, send a self-addressed
stamped envelope, to be received by 12:59:59 pm PT on 2/014/14, to: DANNON’S THE LEGO MOVIE
EXPERIENCE Sweepstakes c/o CausePlay, LLC, 1601 Sepulveda Blvd. #752, Manhattan Beach, CA
90266. Vermont residents may omit return postage if requesting a set of Official Rules.

11.    Sponsor: The Dannon Company Inc., 100 Hillside Ave #3, White Plains, NY

Warner Bros. Entertainment Inc., The Lego Group, and each of their respective parents, affiliates and
subsidiaries are not responsible for the promotion, administration or execution of this Sweepstakes.
// End of Official Rules //
© 2013 Warner Bros. Ent. All Rights Reserved.
LEGO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The
LEGO Group. © 2013 The LEGO Group. Used with permission. All rights reserved.

	
  
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