THEME COMPANION CONNECTING MINDS, CREATING THE FUTURE - Accenture
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THEME COMPANION CONNECTING MINDS, CREATING THE FUTURE
01. Theme
Expo 2020 Themes
Since the Great Exhibition of the Works of Industry of
All Nations held in London in 1851, World Expos have
connected people, enriched lives and supported the
path of human progress. They have educated people
from around the world and consistently showcased
advancement and innovation.
It is at a World Expo that Thomas Edison Landmarks have also been born in Expos.
presented his first photograph to the public In 1889 the Paris World Fair opened its doors
in 1878 in Paris. In 1901 in Buffalo, the first through the Eiffel Tower, which was built as the
x-ray machine was introduced as was entrance arch to the event and the first ever
the first television in 1939 in New York; Ferris-wheel was designed and constructed
the mobile phone in 1970 in Japan; and for the Chicago World Fair of 1893.
the touchscreen in 1982 in Tennessee.
Not to forget that in 1876 Heinz tomato
ketchup made its debut in a World Expo.
2 EXPO 2020
01. Theme
Expo 2020 Themes
Throughout history, Expos have had the
power to define and reframe the times
in which we live and this has been most
recently reflected in their unifying themes.
Today, Expos are no longer solely dedicated
to showcasing industrial progress, but have
also become discussion platforms aimed
at finding solutions to universal challenges
of our time, such as urbanism (Expo Shanghai
2010) or nutrition (Expo Milan 2015).
With its theme Connecting Minds, Creating
the Future Expo 2020 will bring global
focus on one of the most transformative
times for humanity; a time when our human
potential is completely transformed
by our physical and digital connections.
3 EXPO 2020
“Connected thinking is the
best hope for progress and for
successful and peaceful existence
in the generations to come.”
His Highness Sheikh Mohammed Bin Rashid Al Maktoum
4 EXPO 2020
02: Theme
Connecting Minds,
Creating the Future
In 2020, the United Arab Emirates will host the first ever World Expo
in the Arab World in the city of Dubai, a global cross-road that connects
people, resources and knowledge.
With its central theme Connecting and ideas move faster and further
Minds, Creating the Future, in the physical and digital space.
Expo 2020 celebrates the power And in this world, where we are
of collaboration and partnerships connected like never before, there
in the new world we live in. A world is unlimited potential to tap into
which is shaped and reshaped the innovative and creative
by ever expanding connections; contributions from everywhere,
an interdependent world where crossing geographies, institutional
the challenges that humanity faces boundaries, industry clusters,
have become far too complex to cultures, and disciplines.
be solved in isolation.
The principal message of
The maps of this world are no longer Connecting Minds, Creating the
limited to the territorial and political Future is optimistic and uplifting,
borders. They are defined by the highlighting how much humanity
intensity and the reach of our can accomplish when people work
connections as people, goods together to solve common challenges.
5 EXPO 2020
03. Subtheme
Opportunity, Mobility,
Sustainability
The three subthemes of Opportunity, Mobility and
Sustainability reflect the three pillars of the future.
They capture the hope and dreams of people,
organizations, and countries and give us shared
goals around which to connect to drive an inclusive
and sustainable future.
“Seeing the world through
the lens of connectivity
generates new visions of
how we organise ourselves
as a species.”
Parag Khanna – Connectography
6 EXPO 2020
03. Subtheme
Opportunity
Opportunity is about unlocking new
possibilities for people and communities
to become successful contributors
to the future.
7 EXPO 2020
03. Subtheme
Mobility
Mobility is about creating smarter and more
productive physical and virtual connections.
8 EXPO 2020
03. Subtheme
Sustainability
Sustainability is about living in balance
with the world we inhabit.
9 EXPO 2020
03. Subtheme
Expo 2020 Dubai will explore these
themes from three perspectives:
Innovation
What are the innovative ideas, solutions
and practices that are generated
by our connections?
Inclusion
How are we connecting to extend
and scale the benefits of innovation
to the greatest number of people
and communities?
Understanding
How can we leverage our connections
to build greater understanding and empathy
between people but also with our planet?
10 EXPO 202003. Subtheme
The world of the 21st century is one of great
potential where we can work together as never
before to share new ideas, technologies and
solutions. This potential can be successfully unlocked
when we understand the links between our quest
for opportunity, the essential need for mobility and
connectivity and the importance to act sustainably
for the future.
When we connect these three engines of progress
– Opportunity, Mobility and Sustainability - we can
have the best hope to harness the capabilities
of individuals and the choices we make to shape
a better future.
11 EXPO 202004. Opportunity
Unlocking Opportunity
Unlocking the potential within individuals
and communities to shape a better future.
Opportunity is the seed that enables people However, irrespective of these differences,
and communities to realise their potential opportunity exists where we promote
in a fast-changing world. Opportunity is at environments and resources that nurture
the core of human development and growth: human talent through education,
it transforms dreams and aspirations employment, good governance, access
of people into the realities of tomorrow. to financial resources, entrepreneurship
and the development of new industries.
Opportunity can take as many forms
as there are diversity of people and Central to the subtheme of Opportunity
contexts. It is in the “eye of the beholder” is the growth of human population. We live
as it is shaped by different geographies, in a time of remarkable demographic
histories, values and visions of the future. change. In approximately 50 years, population
has grown from 3 billion in 1960 to over
7 billion people today. Our world is not only
more connected but it is getting bigger. 12 EXPO 202004. Opportunity
While meeting the basic needs of shelter, With more than half of humanity already
food, safety and health is the foundation living in cities and 70% of the world population
of opportunity for more people, education projected to live in urban areas by 2030,
is a powerful accelerator. It empowers the cities of tomorrow will be sources
individuals to make a meaningful contribution of extraordinary potential. Urban centres
to society. Governance systems alongside will consolidate knowledge, experience
smarter use and distribution of financial and creative talent to enable new systems
and intellectual capital can unleash significant of prosperity and security for more people.
new opportunities, inspire new generations
of entrepreneurs and give way to new A bigger more connected world can be
industries that create and scale solutions a world of opportunity if we can work together
for more people. to fortify networks that generate new ideas,
inventions, and breakthroughs. A more
Opportunities and their enablers increasingly interconnected world means we can promote FACT
come together in our cities, which are a more balanced and inclusive development
responsible for 80 per cent of the world’s across the spectrum of human and social Altogether, nearly 2.5 billion people are expected
wealth today and are the true engines of contexts. And a smarter world means to join the global urban population by 2050 with
opportunity. Cities have historically been focal we can mobilize the flow of knowledge more the number of megacities doubling from 42 today
points of civilisation, nurturing humanity’s intelligently and in a timely way to make to almost 90 over the next 20 years. Forecasts
greatest intellectual, cultural and technological informed and sustainable decisions. suggest that over 90 per cent of the world’s long haul
advances, and driving commerce, creativity, air traffic will be between or through these hubs.
knowledge and social change.
13 EXPO 202004. Opportunity
Innovation A new era of technological revolution is unfolding. All around us new technologies are coming
together to solve complex problems in creative, previously unimaginable ways. Futurists
predict that, with our rate of progress doubling every decade, we can expect more advances
in science and technology between now and 2020 than in the entire 20th century. From
2020 to 2100, developments could in fact outpace the last 20,000 years of human progress.
and engineers will go beyond strict
disciplinary boundaries and open new
areas of application.
Developments such as 3-D printing, the
Internet of Things (IoT), human-machine
interfaces and new materials may allow
us to manufacture products, design biological
systems, improve our well-being and manage
our resources in game-changing ways.
The interaction of elements from the new Technological innovation will also transform
generation of technologies will give access and flows of capital between people
rise to new industries and new sources and across continents. From high-speed
of opportunity. By combining insights automated trading to digital currencies
from theoretical physics, communications and platforms such as blockchain,
and information science, nanotechnology, new forms of transactions and modes
biotechnology and neuroscience, researchers of payment are emerging.
14 EXPO 202004. Opportunity
Inclusion Economic free zones, creative districts, incubators for entrepreneurs as well as cities
themselves provide examples of environments of different scale where good governance
is at work to unlock opportunities.
Governance and institutional practices will schools, entrepreneurship, health and
be at the core of inclusive opportunities core services can emerge from stronger
for a growing population in a fast changing connections between the public and public
technological world. sectors but also through the work of social
entrepreneurs and impact investors.
Education systems will not only change
with new technologies - transforming how
we learn, what we learn, where we learn,
but they will be instrumental to ensure
access to a whole new world of employment.
With technology and robotics replacing
humans in established professions, education
systems will have to ensure that youth is
prepared to access the jobs of the future,
and that people can be a part of the new
economy through life-long learning.
With the SDGs as global guiding principles,
broader solutions to expand access to
15 EXPO 202004. Opportunity
Understanding As we pursue the rich possibilities offered by technology, we must also bear in mind that
it merely provides tools. It remains our responsibility to understand the cultural and ethical
implications of their adoption, to equip ourselves, and future generations, with the policies,
skills and understanding to embrace change in a sustainable way.
Alongside the understanding of opportunity the creative processes that take place
in the context of society, we can also look in our mind and truly celebrate the wonders
forward to new discoveries in the science of our shared humanity.
of the brain to expand our knowledge about
16 EXPO 202004. Opportunity 17 EXPO 2020
Questions for the Future
• Will there still be classrooms in 2050?
• Would you apply for a job as a data curator?
• What will money look like in the future?
• Will we crowdsource government policies
in the future?
17 EXPO 202004. Opportunity
Areas of focus
Education Employment New Industries Financial Capital Governance
Inspiring, training, Creating new jobs and Diversifying economies Creating new financial Creating environments
capacity building, and enabling people to adapt and developing innovative models, providing access and ecosystems that are
mentoring individuals and to new requirements in the industries and sectors. to finance, and achieving conducive to and promote
communities to reach workplace and changing greater financial inclusion innovation and opportunity.
their potential. economic environments. and efficiency.
18 EXPO 202005. Mobility
Transforming Mobility
From the legend of Icarus to our latest feats
of space exploration, human progress has been
symbolised by advances in transport and other
forms of mobility.
Pioneers from all ages and places have as new relationships, routes and
reached beyond the confines of the platforms facilitate the movement of
known world in search of opportunity. people, goods but also ideas.
These advances have played powerful roles
in driving further economic, technological, From the design of future cities to the
social and scientific progress. development of national and regional
infrastructure for travel and trade, new
Today, mobility has two major dimensions: policies, research and innovation efforts
physical and digital. are transforming how we move.
Physical movement of people and goods
is as old as the history of human social
development itself. It forms an invisible
layer that changes, shifts and expands
19 EXPO 202005. Mobility
Digital connectivity is mapping out new ways
in which mobility shapes our societies,
economies and environment. It is a realm
where intangibles become tangible, and
physical items are de-materialised. Digital
communications eliminates barriers between
material and immaterial, creating new ways
to access people, services and new experiences.
Mobility is about more than movement.
It is about creating the bridge to opportunity
as we scale the benefits of progress to more
people, faster.
FACT
Shipping is responsible for about 90 per cent
of global trade, while airfreight has grown 14-fold
in the past 40 years, compared to a threefold
growth of the world economy.
20 EXPO 202005. Mobility
Innovation Our logistics systems have become smarter specific locations. The technological changes
and more resilient. Real-time data from satellites will go hand to hand with innovations in business
and sensors allows for route optimisation and models around sharing economies while new
Safer, smarter and cleaner modes of transport effective responses to unforeseen disruptions. policies and regulations will emerge as new
will take us further and faster with decreasing modes of travel become the norm.
environmental impacts. Technologies Our remarkable networks of data, signals and
are already converging to provide less hardware continue to evolve, further reshaping
energy-hungry cars, trains and planes, ships information and communication technologies.
and other vessels as construction materials
become sturdier and lighter and alternative On the journey to 2020 and beyond, the Internet
power sources supplant the internal of Things will transform the cities and places
combustion engine. we inhabit, making them increasingly more
connected and smarter. Information will be
Advances in robotics and human-machine channelled through everyday objects, expanding
interfaces will enable those constrained our ability to communicate with each other and
by disabilities to walk and run, while smart to interact with the physical world in multilingual,
interactive technologies will augment multichannel and multidimensional ways. Global
sensory perceptions, enabling individuals communications technologies are creating
to explore familiar or new locations without a new virtual dimension for both physical objects
leaving their homes. and the services we traditionally sourced from
21 EXPO 202005. Mobility
Inclusion Mobility has the power to reach people and connect them to the workplace, to other
businesses, to schools, to hospitals and to vital goods such as foods and medicine.
Innovations in mobility can connect communities to communities, facilitating the sharing
of ideas and information.
As low-cost solutions linked to mobile
communications, nano-satellites or drones
become increasingly available, many
communities around the world will be able
to overcome physical barriers and leapfrog
towards new possibilities.
As we become increasingly reliant on
personal mobility, we need to design safe
and environmentally friendly solutions
for as many people as possible. Secure
and age-appropriate solutions and
transportation systems will respond to
the needs of different types of individuals
In addition, developments in communication
and demographics: from the young who
and information technologies, automotive
require reliable transportation linked to their
power engineering, and composite materials
education and development, to the elderly
will further unlock potential opportunities.
wishing to maintain their independence.
22 EXPO 202005. Mobility
Understanding Mobility has diverse, distinct and profound cultural meanings from the varying perspectives
of different individuals and societies.
For nomadic cultures, it is a way of life;
for millions of migrants fleeing hardship,
it reflects the hope for a better future;
for traders travelling routes of commerce,
mobility is a means to prosperity and
knowledge; and for many others seeking
new experiences, it expands their personal
and cultural horizons.
Building the connections that are enabled
by travel and digital communication helps
us remove our human divides and celebrate
people’s identity, culture and creative
contributions to the future.
23 EXPO 202005. Mobility
Questions for the Future
• Will your children have a driver licence?
• How many drone-related jobs can you think of?
• Who will design your driverless experience?
• How many places are there left to explore?
• What is next frontier for fuel?
24 EXPO 202005. Mobility
Areas of focus
Transportation Travel and Exploration Personal Mobility Logistics Digital Connectivity
Exploring the means, Reaching new frontiers Empowering people’s Developing smarter, more Blurring boundaries
modes and infrastructure through exploration, movement, overcoming efficient, and sustainable between the physical
of movement. knowledge, and the quest disability, and urban access. systems for moving and the virtual world
for opportunity. physical goods as well to create new ways
as critical resources. to access information,
services, and experiences.
25 EXPO 202006. Sustainability
Embracing Sustainability
Every generation is responsible for However, our extraordinary success as a
safeguarding the world for generations to species is now tipping the balance between
come. Sustainability calls for a commitment what humanity requires to shape its future,
to understand and nurture the bonds that and what the earth can naturally supply
connect people, society and habitats and and absorb.
to find new paths to prosperity that can lead
to a viable future. Humanity no longer influences only local
environments in limited ways. Our impact
Sustainability touches the environmental, on the earth’s dynamic systems can rival
economic and social dimensions of the the powers of nature. Humanity has become
places we inhabit and explores how we the predominant driver of change at the
connect to them in a way that protects planetary level, and a biophysical force
and enhances our most valuable planetary to reckon with, to the point that the term
resources. Antropocene (“the era of humans”) is now
defining the geological time we live in.
Access and management of natural
resources and ecosystems has been pivotal Whether built or natural, we must ensure
to our livelihoods and tightly linked that tomorrow’s habitats continue to thrive
to employment and economic growth. with life and opportunity: natural ecosystems
Our resources fuel our livelihoods with their complex interactions between
and without them we could not have soil, water, flora and fauna; and our cities –
the innovations in industry, health, large and small – as centres that generate
transportation and communications that the opportunities underpinning human
continue to improve the lives of millions. development. 26 EXPO 202006. Sustainability
FACT
At least 40 per cent of the world’s economy and
80 per cent of the needs of the poor are derived
from biological resources. (United Nations
Convention on Biological Diversity)
As we expand our understanding of our to a knowledge-based service economy; These vitally important opportunities
collective responsibility towards our living redesign the manufacturing, transportation transcend borders and require us to mobilise
planet and develop technologies, solutions and consumption of goods, and the disposal our complementary skills to find creative
and policies to mitigate or even rebalance of waste; imagine and implement new models solutions to urgent challenges. In light of the
our negative influences, we face exciting new for a circular, sustainable economy. forces now shaping our world, connecting
prospects. Approaching 2020, the future our minds to create a sustainable future
of our planet will increasingly be shaped Doing more with less is an important guiding has never been more important, calling for
by our design and engineering capabilities. principle that can empower us to create a collective engagement in which everyone
We have the potential to accelerate the shift more opportunity, facilitate greater mobility, has a key part to play.
away from a consumption-based paradigm and ensure sustainability.
27 EXPO 202006. Sustainability
Innovation Recognising that today, much of the impact of human activity arises from the way
we conceive, manufacture, distribute, consume, and dispose of goods, we will see major
innovations in designs, fabrications and processes.
At the centre of innovation for sustainability energy. Deeper insights into natural systems
there will be our cities and built habitats, will allow us to adopt ‘biomimicry’ and design
where collaboration across different artificial systems inspired by nature.
domains of innovation such as technology,
architecture, culture and biology, can Designing systems intended to be future-
create digitally smart, culturally rich and proof will encourage us to think about the
ecologically healthy cities flooded with clean lifecycle and durability of products: from
energy, healthy and sustainable food, and the raw materials, energy and water needed
harmonious interactions between natural and to make them, to ways in which they can
built spaces. be repaired, repurposed or recycled. Design
of closed-loop systems where waste
Working within the parameters of what our provides resources for production could
planet can naturally supply, we will manage become the norm rather than the exception.
the critical nexus of energy, water and food
more effectively and see new approaches
to agriculture and food production;
affordable and environmentally sound
means to desalinate water; far more efficient
and scalable sources of clean and renewable
28 EXPO 202006. Sustainability
Inclusion The survival of our communities depends on sustainable access to water, energy and food.
Moving towards 2050, population growth, rising consumption and environmental changes
will impact increasingly on our economies, societies and environments.
With more people contributing to the
global economy, we will require sustainable
approaches involving policy, technology
and business models leveraging the power
of renewable resources and the principles
of circular economy.
Alongside technological innovation,
we need economic and social solutions
to expand access to vital resources to more
people and communities around the world.
The Sustainable Development Goals, which
reflect a global sustainability consensus,
will be a powerful engine to mobilize and
inspire new partnerships and approaches
to inclusive and sustainable growth.
29 EXPO 202006. Sustainability
Understanding Understanding how we are impacting natural systems, and how we can best integrate their
workings with our needs and those of the planet is a critical part of the planning the future.
When it comes to sustainability, understanding and valuing the hidden connections that
weave together the fabric of life is paramount to preserving healthy ecosystems.
Creating resilient economic systems on the environment. Traditional techniques
requires us to evaluate the hidden social are adapted to local climates, cultures and
and environmental costs of the excessive materials, and extract the most with the least,
use and misallocation of scarce resources, responding to changing needs by using local
as well as overconsumption and waste. talent. Tradition can also inspire designs that
Only when we can calculate the costs enrich social relations, better integrating the
realistically, will we develop sustainable needs of the young and elderly in dynamic,
business models and marketing practices. resilient communities. This thinking spills over
our usage of technology and the longevity
At the same time, while technology will give of our digital systems.
us new tools to design a sustainable future,
learning from traditional practices is equally As we entrust the knowledge of our
important. As repositories of knowledge, civilisation to our computers and store it into
traditional cultures can help us achieve the virtual dimensions, we need to ensure
sustainability by designing for functionality that the information we value remains safe,
and durability without compromising accessible, usable and available for centuries
aesthetics, or creating excessive impact to come.
30 EXPO 202006. Sustainability
Questions for the Future
• How much can you learn from nature?
• What is the value of natural capital?
• Where in nature can you find the cure for cancer?
• Can you engineer climate?
• What will your future source of proteins be?
31 EXPO 202006. Sustainability
Areas of focus
Natural Ecosystems Sustainable Cities
and Biodiversity Resources and Built Habitats Climate Change Green Economy
Understanding, enhancing, Managing existing Designing sustainable Mitigating and managing Developing new principles
and protecting the earth’s resources effectively urban environments the effects of climate and metrics for sustainable
diverse ecosystems. and efficiently, while that support healthy change through economies.
discovering new ones. communities. innovations, policies,
and best practices.
32 EXPO 202007. Expo 2020 Dubai
Bringing the
Theme to Life
Expo 2020 Dubai aims to bring the theme to
life across its entire 250 hectare site, which is
designed to create impressive and memorable
experiences that will delight, educate, provoke,
and inspire visitors of all ages. The event will
showcase some of the most exciting topics
and developments around the world and
in the UAE, addressing key challenges and
exploring outstanding achievements.
33 EXPO 2020You can also read
