Town of Monument Colorado 2021 Community Survey - April 20th to April 28th, 2021
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April 20th to April 28th, 2021 Town of Monument Colorado 2021 Community Survey
2 Survey Objectives Ø The objectives of this community survey were to measure and understand Monument resident thoughts and opinions of town services, programs, budget priorities, and quality of life aspects. Ø This survey established opinion benchmarks of the performance of town services and amenities.
Methodology
Ø Magellan Strategies are pleased to present the results
of an online community survey of 846 adult residents in
Monument, Colorado.
Ø The interviews were conducted from April 20th to 28th,
2021. Survey data collection utilized MMS Text messaging
and the Town’s email list.
Ø The overall survey responses have a margin of error of
+/- 3.17% at the 95% confidence interval. Population
subgroups will have a higher margin of error than the
overall sample.
Ø The survey results were weighted to be representative
of the demographics of the adult population of
Monument based upon the July 2019 U.S. Census Bureau
estimates.
3
Town of Monument Issue
Priorities & Resident Mood
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 4
Please describe the top issues, priorities, or problems that you
think the Town of Monument should be addressing the most.
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021
5
Please describe the top issues, priorities, or problems that you think the Town of
Monument should be addressing the most.
Major Themes Urban redevelopment and retail diversification. The
I like getting the monthly updates on what the town historic downtown is plagued by stores that appeal
is doing in terms of development. Could use a little Growth and Development Not Paying Own
to an older demographic with store hours that do
more information about projects the town is Way, Maintaining a Small-Town Feel
not cater to working adults, like retail stores with 9-
working on and community engagement, but think Diverse Shopping and Dining Options 5 hrs and closed on the weekends. There are a lot
the town is doing a great job. -Female, 40-49, 1-5 of young working families with kids moving into the
Year Resident Water Quality
area that would love more additions with flexible
Improving Town Parks, New School hours like the recent addition of an ice-cream shop
and the taproom. Also, the area has many
Growth and how to have proper infrastructure and roads so traffic flows freely. Support dilapidated homes and properties that would be
more Mom-and-Pop business instead of the chain businesses. More off-road family friendly very much benefited from modernization. – Male,
bike trails. Need to have controlled growth and a good master plan. WATER so we will 40-49, 1-5 Year Resident
always have enough and not run out with all the development
. -Female, 55-64, 16-20 Year Resident
Would like to see more open area like a park with tennis,
I would like greater attention be paid to the type of businesses expanding into the areas pickle ball, dog runs, baseball diamonds, before it's covered
around Jackson Creek Blvd. Specifically, I would like to see more incorporation of green with all businesses. Larkspur has a great park for such a small
space in all residential planning. For example, places like Sanctuary Pointe have done a community. – Male, 75+, 1-5 Year Resident
tremendous job of including parks, paths and other spaces. Consider requiring builders
to include such trails etc, in their master plans. And then hold them accountable to
building them Also, there seems to be an unhealthy prioritization given to landowners 1. Water Quality 2. Ensuring the new building approvals and
and builders as compared to citizens when approving plans. Remember the values of zoning variances result in more than enough funds going to
keeping a small-town feel, not building out the area to look like every other stretch of I- town needs (police, etc.) – Male, 50-54, 1-5 Year Resident
25 going south. -Male, 40-49, 6-10 Year Resident
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 6
Do you think the
Town of Millennial Men 25-39 51% 23% 26%
Monument is Lived in Town 1-5 Years 49% 24% 27%
headed in the
right direction? All Men 48% 31% 21%
Triview Resident 43% 36% 21%
Town Resident 31% 37% 32%
All Residents
Boomer Women 55-74 31% 35% 34%
27%
38% All Women 28% 40% 32%
35% Lived in Town 10+ Years 26% 48% 26%
Yes No No Opinion
Yes No No Opinion
7
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021
Please describe the reasons why you think Monument
is headed in the right direction.
As much as people want to cling to the small- Major Themes I think that we are a wonderful community and as I
town feel of Monument, change and growth are witnessed in the board meeting last week, some
inevitable. Thinking ahead and planning for Good Job Keeping Small-Town Feel members of the board seem to want what is best for
businesses and more affordable housing options Balance of Growth vs. Character is Good the area versus the pockets of big corporations.
will help the town continue to prosper. – Female, 40-49, Less 1 Year Resident
-Female, 40-49, 6-10 Year Resident A Community That Cares & Friendly
Monument is a nice small town that seems very relaxed,
I like our small town feel and the amount of people that live here, but I am concerned that friendly, and overall a calm getaway from the Colorado Springs
we are growing very rapidly and will lose that feel. I am hopeful that the town of madness. – Male, 25-29, 20+ Year Resident
Monument is trying preserve some of this. - Female, 40-49, 11-15 Year Resident
The Monument and Palmer Lake libraries are wonderful! The
The improved police visibility which has occurred since the hiring of the new Police Chief, downtown area has very nice flowers. I so enjoy driving
the increase in the police department budget to attract and keep quality personnel and through the lit-up trees on my way to work in the evening.
police on bicycles in the community are all positive things. The attention given to There are a lot of new homes being built, so people must want
revitalizing historic downtown Monument and keeping up the park are all positive. The to live here. There are new businesses opening and I don't see
efforts to attract more business to help Monument grow, provide more quality jobs and as many closing. – Female, 40-49, 11-15 Year Resident
create a better tax base is all good for Monument. – Female, 75+, 6-10 Year Resident
It's growing quickly and that can't be stopped but I think the
The community is wonderful, and the leadership seems very invested in the betterment of town is doing a decent job with the growth explosion. I
our town. The "small town" feel is important and being well-promoted and maintained by LOVE the flowers at the parks, common areas. Keep that up
our community. - Female, 55-64, 1-1 Year Resident please!!! – Female, 55-64, 20+ Year Resident
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 8
Please describe the reasons why you think Monument is
NOT headed in the right direction.
Major Themes I think the town is over building which is a direct
We need to incorporate community parks into the
cause to increase crime rates; along with the
master plan and not sell out to developers.
Town is Growing Too Fast & increase in drug treatment facilities. The town does
Monument is becoming a strip mall, which is not
Overdevelopment not need to build more multi-family
good for homeowners, property values or buildings/apartments next to the YMCA. The town
community building. - Female, 40-49, 1-1 Year Town is Losing Small Town Feel
Needs to maintain its open spaces, as well as its
Resident
Population Growth Causing Increased water resources for the future. Reduce taxes as a
Crime recession is coming. – Male, 40-49, 6-10 Year
Resident
Monument is simply giving over to businesses. There is no requirements for uniformity
of architectural appearance, ease of travel, artistic attractiveness, in short monument's Too many housing developments. Monument should
planning is utterly inadequate at promoting a sense of community pride. it's all going to retain its small town feel by limiting high density housing
be tightly packed homes and sprawling strip malls. There is nothing that unites and useless businesses. The Pilot truck stop does nothing
downtown monument with the east side of I25 especially between 105 and Baptist rd. for the residents while allowing semi trucks to clog the
it's a real shame that the town has squandered this opportunity to create a real Baptist bridge. Stop looking for increases tax revenue at
community unity. - Male, 75+, 11-15 Year Resident the expense of clogged roads and start supporting the
resident’s best interests. – Male, 40-49, 11-15 Year
Resident
We are growing too fast and losing the small-town feel. We don't have enough
infrastructure to accommodate this growing population. Water cost are out of hand we
need another water source. We chose to live here to avoid the city now we are becoming No renewable water plan or purchases, no vision for how
one so sad. We may need more police to combat growing theft, drug, and vandalism. We to manage and influence new construction, no plans on
have too many redundant things between Palmer lake and Woodmoor and Momument. infrastructure expansion, focusing on minutiae instead of
It seems consolidation of towns could save time and money in the long run. substantive issues. – Male, 40-49, 6-10 Year Resident
– Female, 55-64, 16-20 Year Resident
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 9
Do you agree or disagree
with the following Lived in Town Less 1 Year 73% 6% 21%
statement?
“Monument residents Boomer Men 55-74 71% 23% 6%
receive a good value in
town services and Village Center 70% 24% 6%
programs considering
how much they pay in Boomer Women 55-74 66% 23% 11%
taxes.”
All Women 61% 26% 13%
All Residents
12% All Gen. X 40-54 57% 33% 10%
24%
64% Gen. X Women 40-54 50% 39% 12%
Strongly Agree 14%
Agree Disagree No Opinion
Somewhat Agree 50%
Agree Disagree No Opinion Strongly Disagree 9%
Somewhat Disagree 15%
10
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021Compared to other
cities and towns in All Residents
Colorado, how
would you rate the 5% 5%
Town of Monument
as a place to live?
90%
Much Better Place to Live 45%
Somewhat Better Place to Live 45% Total Better Place to Live
Much Worse Place to Live 1% Total Worse Place to Live
Somewhat Worse Place to Live 4% No Opinion
11
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 202187%
39%
A place to live.
48%
13%
Please indicate how 83%
you feel about the A place to raise a family.
42%
41%
following quality of 11%
life aspects for the
82%
A place where you feel safe and 39%
Town of Monument.
there is very little crime. 43%
18%
73%
34%
A place for outdoor recration.
39%
25%
Excellent & Good Excellent Good Fair & Poor
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 1268%
29%
A place to retire.
39%
24%
Please indicate how A place with a strong sense of 22%
66%
you feel about the community.
31%
44%
following quality of 32%
life aspects for the A place for dining and restaurant
options.
5%
27%
Town of Monument. 67%
30%
6%
A place to start a business.
24%
38%
Excellent & Good Excellent Good Fair & Poor
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 1327%
4%
Please indicate how A place to shop.
23%
you feel about the 71%
following quality of
life aspects for the 23%
Town of Monument. A place to work and find a job.
5%
18%
61%
Excellent & Good Excellent Good Fair & Poor
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 14Importance of Town
Services and Budget
Item Priorities
15Please indicate the importance of the following town services.
Roadway maintenance, resurfacing, snow plowing, street sweeping. 61% 32% 6%
Police, addressing crime, and public safety 57% 33% 9%
Public water treatment and water billing services. 52% 36% 9%
Residential and commercial permitting, land planning, and development. 50% 31% 13% 4%
Parks and planning and management. 47% 40% 12% 1%
Town community relations and community services. 24% 39% 33%
Services provided by Town Hall Staff such as elections, meeting
22% 41% 30% 4%
notifications, and business licensing.
Town events, gatherings, concerts, picnics, and holiday celebrations. 21% 36% 36% 6%
Extremely Imortant Very Important Somewhat Important Not Important at All
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 16Please indicate the importance of the following town services.
by Town and Metro District
Roadway maintenance, resurfacing, snow plowing, and street sweeping
72%
65%
58%
53%
40%
33% 29%
26%
8% 1% 3% 2%
4% 6%
Triview Lake of the Rockies Village Center Town
Extremely Important Very Important Somewhat Important Not Important At All No Opinion
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 17Please indicate the importance of the following town services.
by Town and Metro District
Parks and planning and management
54%
48% 49%
43%
38% 39% 36%
29% 32%
14%
1% 1%
8% 8%
Triview Lake of the Rockies Village Center Town
Extremely Important Very Important Somewhat Important Not Important At All No Opinion
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 18Please indicate the importance of the following town services.
by Town and Metro District
Public water treatment and water billing services.
67%
53% 53%
47%
37% 34%
29%
25%
18%
1% 2% 2% 2%
9% 8% 10% 1%
2%
Triview Lake of the Rockies Village Center Town
Extremely Important Very Important Somewhat Important Not Important At All No Opinion
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 19As you know, the Town of Monument each year makes budget decisions allocating taxpayer dollars toward
town services and programs. With that in mind, please rank the following budget items in the order of priority
that you would like to see. Ranking a budget item #1 indicates your top priority and ranking a budget item #8
indicates your least or last priority. (Budget Items ranked by percentage of respondents ranking item #1 or #2)
Among All Residents
Police, addressing crime, and public safety 49% 30% 19%
Roadway maintenance, resurfacing, snow plowing, street
39% 19% 20%
sweeping.
Residential and commercial permitting, land planning, and
29% 17% 12%
development.
Public water treatment and water billing services 25% 11% 14%
Renewable water acquisition 21% 11% 10%
Supporting the local economy, businesses, and jobs 18% 7% 11%
Maintenance and upkeep of town parks 12% 2% 10%
Town events, gatherings, concerts, picnics, and holiday
8% 4%4%
celebrations.
Ranked #1 or #2 Ranked #1 Ranked #2
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 20As you know, the Town of Monument each year makes budget decisions allocating taxpayer dollars toward
town services and programs. With that in mind, please rank the following budget items in the order of priority
that you would like to see. Ranking a budget item #1 indicates your top priority and ranking a budget item #8
indicates your least or last priority. (Budget Items ranked by percentage of respondents ranking item #1 or #2)
Among Triview Residents
Police, addressing crime, and public safety 52% 32% 20%
Residential and commercial permitting, land planning, and
37% 20% 17%
development.
Roadway maintenance, resurfacing, snow plowing, street
34% 18% 16%
sweeping.
Public water treatment and water billing services 26% 12% 14%
Renewable water acquisition 20% 9% 11%
Supporting the local economy, businesses, and jobs 14% 5% 9%
Maintenance and upkeep of town parks 12% 2% 10%
Town events, gatherings, concerts, picnics, and holiday
7% 2%5%
celebrations.
Ranked #1 or #2 Ranked #1 Ranked #2
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 21As you know, the Town of Monument each year makes budget decisions allocating taxpayer dollars toward
town services and programs. With that in mind, please rank the following budget items in the order of priority
that you would like to see. Ranking a budget item #1 indicates your top priority and ranking a budget item #8
indicates your least or last priority. (Budget Items ranked by percentage of respondents ranking item #1 or #2)
Among Lake of the Rockies Residents
Police, addressing crime, and public safety 48% 38% 10%
Public water treatment and water billing services 39% 23% 16%
Renewable water acquisition 31% 13% 18%
Roadway maintenance, resurfacing, snow plowing, street
23% 7% 16%
sweeping.
Residential and commercial permitting, land planning, and
22% 9% 13%
development.
Supporting the local economy, businesses, and jobs 21% 4% 17%
Town events, gatherings, concerts, picnics, and holiday
12% 7% 5%
celebrations.
Maintenance and upkeep of town parks 5% 5%
Ranked #1 or #2 Ranked #1 Ranked #2
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 22As you know, the Town of Monument each year makes budget decisions allocating taxpayer dollars toward
town services and programs. With that in mind, please rank the following budget items in the order of priority
that you would like to see. Ranking a budget item #1 indicates your top priority and ranking a budget item #8
indicates your least or last priority. (Budget Items ranked by percentage of respondents ranking item #1 or #2)
Among Village Center Residents
Police, addressing crime, and public safety 74% 28% 46%
Roadway maintenance, resurfacing, snow plowing, street
63% 47% 16%
sweeping.
Residential and commercial permitting, land planning, and
18% 6% 12%
development.
Public water treatment and water billing services 14% 5% 9%
Maintenance and upkeep of town parks 13% 2%11%
Renewable water acquisition 9% 6% 3%
Supporting the local economy, businesses, and jobs 6%4%2%
Town events, gatherings, concerts, picnics, and holiday 2% 1%
celebrations. 1%
Ranked #1 or #2 Ranked #1 Ranked #2
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 23As you know, the Town of Monument each year makes budget decisions allocating taxpayer dollars toward
town services and programs. With that in mind, please rank the following budget items in the order of priority
that you would like to see. Ranking a budget item #1 indicates your top priority and ranking a budget item #8
indicates your least or last priority. (Budget Items ranked by percentage of respondents ranking item #1 or #2)
Among Town Residents
Police, addressing crime, and public safety 44% 28% 16%
Roadway maintenance, resurfacing, snow plowing, street
40% 16% 24%
sweeping.
Supporting the local economy, businesses, and jobs 25% 11% 14%
Renewable water acquisition 24% 14% 10%
Public water treatment and water billing services 24% 9% 15%
Residential and commercial permitting, land planning, and
23% 16% 7%
development.
Maintenance and upkeep of town parks 13% 2% 11%
Town events, gatherings, concerts, picnics, and holiday 9% 5% 4%
celebrations.
Ranked #1 or #2 Ranked #1 Ranked #2
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 24Resident Opinion of
Town Operations and
Services
25The overall quality of services provided by the
town. 78% 12% 10%
The town notifying residents of events,
74% 18% 8%
Please indicate meetings, public forums, and activities.
your approval or
disapproval of the The town being welcoming and open to
resident input and listening to and learning 64% 22% 14%
following town about resident needs and concerns.
operations, job
performance and The town being open and transparent in
providing information about its operations 61% 28% 11%
services. and plans.
The town providing residents with adequate
access to town staff, trustees, and following
through when addressing grievences and 52% 21% 27%
concerns.
Approve Disapprove No OpinionResident Opinion of
Police and Public
Safety Issues
27The overall performance of the Monument
Police Department. 78% 7% 15%
The visibility and presence of patrol cars in
town. 78% 14% 8%
Police coverage and presence during the day. 72% 13% 15%
Please indicate your
approval or Police coverage and presence during the
night. 58% 17% 25%
disapproval of the
following regarding Enforement of traffic regulations. 55% 21% 24%
the Monument
Enforcement of municipal codes (dogs,
Police Department. reducing party noise). 36% 19% 45%
Police response times to call during the day. 32% 6% 62%
Police response times to call during the night 30% 6% 64%
Approve Disapprove No OpinionResident Opinion of
Town Planning
Department
29The overall performance of the
Monument Planning Department.
34% 38% 28%
Please indicate your
approval or Public notification, access, and
disapproval of the input on town development 36% 37% 27%
following regarding projects.
the Monument
Town Planning.
The department's construction
permit process.
23% 20% 57%
Approve Disapprove No OpinionResident Opinion of
Public Works Department
31Among All Residents
The maintenance and landscaping of
medians, streets and public areas. 74% 19% 7%
The overall performance of the Parks
Please indicate your Division. 71% 9% 20%
approval or
disapproval of the The maintenance and cleanliness of
following regarding parks on the West side of Monument
65% 10% 25%
the Parks Division. Lake (Lavelett, Limbach, Dirty Woman
Creek, Park Trail Park/New Park).
The maintenance of Monument Lake. 54% 16% 30%
Approve Disapprove No OpinionAmong Triview Residents
The maintenance and landscaping of
medians, streets and public areas. 77% 17%
6%
The overall performance of the Parks
Please indicate your Division. 69% 9% 22%
approval or
disapproval of the The maintenance and cleanliness of
following regarding parks on the West side of Monument
55% 8% 37%
the Parks Division. Lake (Lavelett, Limbach, Dirty Woman
Creek, Park Trail Park/New Park).
The maintenance of Monument Lake. 55% 9% 36%
Approve Disapprove No OpinionAmong Lake of the Rockies Residents
The overall performance of the
Parks Division.
95% 3%
2%
The maintenance and landscaping
Please indicate your of medians, streets and public 91% 9%
areas.
approval or
disapproval of the The maintenance and cleanliness
following regarding of parks on the West side of 5%
90%
the Parks Division. Monument Lake (Lavelett,
5%
Limbach, Dirty Woman Creek,…
The maintenance of Monument
Lake.
67% 33%
Approve Disapprove No OpinionAmong Village Center Residents
The overall performance of the
Parks Division.
57% 13% 30%
The maintenance and cleanliness
of parks on the West side of
Please indicate your Monument Lake (Lavelett,
53% 16% 31%
approval or Limbach, Dirty Woman Creek,…
disapproval of the
The maintenance and landscaping
following regarding of medians, streets and public 45% 49% 6%
the Parks Division. areas.
The maintenance of Monument
Lake.
20% 35% 45%
Approve Disapprove No OpinionAmong Town Residents
The overall performance of the
Parks Division.
73% 9% 18%
The maintenance and cleanliness
of parks on the West side of
Please indicate your Monument Lake (Lavelett,
74% 11% 15%
approval or Limbach, Dirty Woman Creek,…
disapproval of the
The maintenance and landscaping
following regarding of medians, streets and public 74% 17% 9%
the Parks Division. areas.
The maintenance of Monument
Lake.
56% 18% 26%
Approve Disapprove No OpinionAmong All Residents
Snowplowing, sanding services and
street sweeping services.
78% 20%
Please indicate your
approval or The regular, year-round
disapproval of the maintenance of town roadways 68% 28%
and streets.
following regarding
the Streets Division.
The overall condition of town
roadways and streets.
61% 37%
Approve Disapprove No OpinionAmong Triview Residents
Snowplowing, sanding services and
street sweeping services.
78% 20%
Please indicate your
approval or The regular, year-round
disapproval of the maintenance of town roadways 70% 24%
and streets.
following regarding
the Streets Division.
The overall condition of town
roadways and streets.
61% 36%
Approve Disapprove No OpinionAmong Lake of the Rockies Residents
Snowplowing, sanding services and
street sweeping services.
84% 16%
Please indicate your
approval or The regular, year-round
disapproval of the maintenance of town roadways 83% 17%
and streets.
following regarding
the Streets Division.
The overall condition of town
roadways and streets.
77% 23%
Approve Disapprove No OpinionAmong Village Center Residents
Snowplowing, sanding services and
street sweeping services.
66% 31%
Please indicate your
approval or The regular, year-round
disapproval of the maintenance of town roadways 57% 42%
and streets.
following regarding
the Streets Division.
The overall condition of town
roadways and streets.
36% 60%
Approve Disapprove No OpinionAmong Town Residents
Snowplowing, sanding services and
street sweeping services.
79% 18%
Please indicate your
approval or The regular, year-round
disapproval of the maintenance of town roadways 66% 30%
and streets.
following regarding
the Streets Division.
The overall condition of town
roadways and streets.
61% 36%
Approve Disapprove No OpinionAmong All Residents
The management of town water
quality, treatment and monitoring.
47% 23% 30%
Please indicate your The overall performance of of the
45% 21% 34%
Water Division.
approval or
disapproval of the
following regarding
the Water The management of water billing. 43% 23% 34%
Operations Division.
The management of water storage
locations, capacity, and areas 39% 16% 45%
served.
Approve Disapprove No OpinionAmong Triview Residents
The management of town water
quality, treatment and monitoring.
53% 19% 28%
Please indicate your The overall performance of of the
53% 20% 27%
Water Division.
approval or
disapproval of the
following regarding
the Water The management of water billing. 47% 23% 30%
Operations Division.
The management of water storage
locations, capacity, and areas 44% 14% 42%
served.
Approve Disapprove No OpinionAmong Lake of the Rockies Residents
The management of water billing. 65% 24% 11%
Please indicate your The overall performance of of the
63% 26% 11%
Water Division.
approval or
disapproval of the
following regarding The management of water storage
the Water locations, capacity, and areas 62% 18% 20%
Operations Division. served.
The management of town water
quality, treatment and monitoring.
59% 31% 10%
Approve Disapprove No OpinionAmong Village Center Residents
The management of town water
quality, treatment and monitoring.
44% 7% 49%
The management of water storage
Please indicate your locations, capacity, and areas 35% 15% 50%
approval or served.
disapproval of the
following regarding
The overall performance of of the
the Water Water Division.
24% 9% 67%
Operations Division.
The management of water billing. 22% 47% 31%
Approve Disapprove No OpinionAmong Town Residents
The management of town water
quality, treatment and monitoring.
39% 29% 32%
Please indicate your The overall performance of of the
39% 23% 38%
Water Division.
approval or
disapproval of the
following regarding
the Water The management of water billing. 38% 21% 41%
Operations Division.
The management of water storage
locations, capacity, and areas 31% 17% 52%
served.
Approve Disapprove No OpinionResident Opinion of Town
Hall Administration and
Communication
47The overall performance and
customer service provided by the 37% 8% 55%
Town Hall Staff.
Please indicate if you
approve or
disapprove of the
following services
provided by the Town Hall management of
Town Hall Staff. elections, business licensing, liquor
licensing, special event permits, 37% 7% 56%
and other services not related to
planning and water billing.
Approve Disapprove No OpinionAmong the following methods of communication,
which do you prefer to receive notifications and
information from the town? Select all apply.
34%
20%
16%
13% 11%
3% 1% 2%
Email Text Town Postcard/Direct Facebook Instagram Twitter Other
Newsletter Mail
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 49Very and Somewhat
How often do Often Combined: 17%
you visit the 2%3%
14%
town’s website? 25%
56%
Very Often Somewhat Often
Not Too Often Never or Not at All
No Opinion
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 50How would you Very and Somewhat
Easy Combined: 55%
rate the ease of
finding the 25% 12%
information you
are looking for? 16%
4% 43%
This question was asked to the 619
respondents who said they have visited
the town website, +/- 3.8% MoE.
Very Easy Somewhat Easy
Not Too Easy Not Easy at All
No Opinion
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 51How would you rate the overall How would you rate the ease
look and feel of the town of providing feedback on the
website? town website?
39%
51%
22% 24%
22%
10% 15%
5% 5% 7%
Excellent Good Fair Poor No Excellent Good Fair Poor No
Opinion Opinion
These questions were asked to the 619 respondents who said they have visited the town website, +/- 3.8% MoE.
52
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021The town's overall
communications with residents. 58% 23% 19%
Please indicate if you
approve or disapprove The town's emergency
of the following communicatons with residents. 45% 12% 43%
regarding town
communications.
Virtual interaction for town
meetings. 27% 14% 59%
Approve Disapprove No OpinionBalancing Residential
Growth With Parks
and Open Spaces
54Do you agree or disagree with
the following statement?
Town not Headed in Right Direction 12% 85% 3%
“The town of Monument has Lived in Town 6 to 10 Years 33% 65% 2%
done a good job of balancing
the growth of residential Generation X 40-54 37% 61% 2%
housing while preserving
Monument’s parks and open All Women 37% 56% 7%
spaces.”
Millennials 25-39 41% 50% 9%
All Residents Rent Home 46% 40% 14%
6% All Men 47% 47% 6%
42%
Boomer Men 55-74 54% 42% 4%
52%
Strongly Agree 11%
Agree Disagree No Opinion
Somewhat Agree 31%
Agree Disagree No Opinion Strongly Disagree 23%
Somewhat Disagree 29%
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 55Do you agree or disagree with
the following statement?
“The town of Monument has
done a good job of balancing
the growth of residential 66%
housing while preserving
Monument’s parks and open 53% 53%
spaces.” 51%
46%
41%
39%
32%
All Residents
6% 6% 2% 3% 8%
42% Triview Lake of the Village Center Town
52% Rockies
Strongly Agree 11%
Somewhat Agree 31% Total Agree Total Disagree No Opinion
Strongly Disagree 23%
Agree Disagree No Opinion
Somewhat Disagree 29%
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021 56Findings & Observations
Ø 90% of residents rate Monument as a better place to live
compared to other towns in Colorado, and 80% rate
Monument as an excellent or good place to live and raise
a family.
Ø 64% believe they receive a good value in town services
and programs considering the amount they pay in taxes
and 24% do not.
Ø The town services that are extremely important to
residents are roadway maintenance, snowplowing and
resurfacing (61%), police services and public safety
(57%), water quality and treatment (52%), planning and
residential development (50%) and parks management
(47%).
57
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021Findings & Observations
Ø Residents would like to see the town budget allocated
towards the following services in order of priority: police and
public safety, roadway maintenance, residential and
commercial development, water treatment and renewable
water acquisition, supporting the economy, town parks, and
events.
Ø 52% of residents disagree and 42% agree with the viewpoint
that the town has done a good job balancing residential
development while preserving Monument’s parks and open
spaces.
Ø Growth and residential development is overwhelmingly the
top issue that has many residents concerned Monument’s
quality of life is disappearing. Town leaders addressing these
fears and having a discussion with the community regarding
residential or commercial development would be wise.
58
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021Survey Demographics
Age Range
Child in
Gender Household Home
20% 18%
8% 15%
49% 51% 47%
53% 13% 11%
92% 10%
7% 6%
Female Male Yes No Rent Own 18-24 25-29 30-39 40-49 50-54 55-64 65-74 75+
Race Monument Residency
38%
82%
18%
11% 11% 11% 11%
10% 2% 1% 5%
White Hispanic Asian Black Other Less than a 1 to 5 6 to 10 11 to 15 16 to 20 More than
year 20
59
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021David Flaherty
Courtney Sievers
Ryan Winger
Magellan Strategies
1685 Boxelder Street, Ste. 300
Louisville, CO 80027
303-861-8585
www.MagellanStrategies.com
60
Town of Monument Colorado 2021 Community Survey, 846n +/- 3.2% MoE, April 2021You can also read
