VITAL SUPPORT - Amazon AWS

Page created by Roland Barnes
 
CONTINUE READING
VITAL SUPPORT - Amazon AWS
VITAL SUPPORT
    FREQUENTLY ASKED QUESTIONS

1   Why VITAL SUPPORT?                                       This range has a distinctive mauve colour code. Within
    What are the diets classified in this territory?          this core pet health need, there are 3 indications with
                                                             slight mauve variations:
    The ROYAL CANIN® Vital Support territory offers
    tailored nutritional solutions to help support pets’
    Renal, Mobility and Cardiac function, and helping
    to support the pets vitality, which is a visible sign
    of the pets overall wellbeing.
                                                            3 SUB-RANGES

                                                            EARLY RENAL                  EARLY RENAL

                                                            RENAL                        RENAL

                                                            RENAL SPECIAL

                                                            RENAL SELECT
                                                                                          RENAL SPECIAL
    We have moved from a patchwork of colours that
                                                            MOBILITY
    made navigation harder, to a limited number of
    colours supporting the new Veterinary Health
                                                                                          RENAL SELECT
    Nutrition organisation, based in 6 core pet health
    needs: Urinary, Dermatology, Weight Management,
    Gastrointestinal Tract, Vital Support and Health                                     MOBILITY C2P+
    Management. This new colour code will help
    improve product recognition on shelf. To ensure
    better identification, a specific colour gradation
    was used to cluster different indications within a
    same health need.

                                                                                          CARDIAC
VITAL SUPPORT - Amazon AWS
2   Amongst all the RENAL diets, which diet should I               4   Why is the naming of RENAL WITH TUNA changing
    recommend first to my patients? What are the                        to RENAL WITH FISH?
    differences between all these diets?
                                                                       As part of our sustainability commitments, we want
    Knowing that pets affected by Chronic Kidney                       to make sure our ingredients come from
    Disease (CKD) are prone to anorexia and food                       sustainable sources and limit our impact on
    aversion, we aim to offer a complete range of                      seafood. We have therefore
    RENAL diets with high palatability and amongst all                 changed our fish source to
    a variety of different aromatic profiles and textures               Salmon. By using sustainably
    to suit each pets current and future individual                    sourced salmon, we are able
    preferences.                                                       to offer a similar nutritional
                                                                       profile and performance to
    There are some minor differences in energy density                 support kidney function, and
    from one diet to another but all RENAL diets are in                above all the same high
    the same range of values as they have been                         palatability to secure the
    formulated to support patients with CKD (stage 2 to                transition    and     continue
    4 =azotaemic CKD).                                                 supporting pets’ appetites.
                                   Each diet can be fed
                                   independently, or wet and
             SIBILITIE
          POS                      dry foods can be combined       5   Why does Early Renal have the S/O index claim, but
                                   for a total of 19 mixed             the Renal diets do not?
                           S
     19

                                   texture feeding options per
                                   species.                            The S/O index claim indicates that a diet promotes a
                                                                       urinary environment unfavourable to the
                                   Therefore, we have chosen           development of both struvite and calcium oxalate
          TO B                 D   not to recommend one or             crystals.
                 E CO M BINE       another diet but to leave the
                                   choice to the individual             The Feline EARLY RENAL diet has a similar RSS
                                   animals preference.                 level to our previous diet, SENIOR STAGE 2,
                                                                       therefore it has been awarded the S/O index.

                                                                       However, the increased sodium restriction in our
3   Why are we continuing the ingredient variety on                    RENAL range means it does not provide the same
    RENAL wet diets while we have discontinued on                      level of RSS and therefore the S/O index is not
    URINARY wet diets?                                                 claimed on this product.

    Everything we do is pet first. We work with ever
    evolving science to bring the most appropriate
    nutritional solution for each cat and dog suitable for
    the lifestage, size or condition.

    Producing products with a "flavour" claim (as a
    marketing claim without a specific benefit) is not
    part of the Royal Canin philosophy. Nevertheless
    there are particular cases where ingredient variety
    can answer specific needs.

    Pets with Chronic Kidney Disease are prone to
    anorexia and aversion phenomenon. The macro
    nutrient profile is a primary driver of longer-term
    food selection and intake in cats. We have combined
    this, with products that offer a range of different
    aromatic profiles, which allows the pet to change
    from one diet to another and continue to benefit from
    a nutritional solution, even when this preference is
    altered by the disease.

    This is why we have continued to offer a range of
    aroma choices within our wet diets.
VITAL SUPPORT - Amazon AWS
6   Why have SENIOR CONSULT STAGE 2 diets                         Add value to your consult and
    been delisted?                                                intervene earlier to provide your
                                                                  patient with the most suitable health
    Since 2017, our feline Senior Stage diets have been           care and nutrition where they are
    recommended for healthy, older cats with subtle               most likely to benefit.
    signs of ageing.
                                                                  We believe in health through
                          Everything we do is pet first.          nutrition and our comprehensive
                          This philosophy is core to all          and enhanced portfolio supports
                          product development whether             the specific needs of each cat.
                          it is sustainable ingredient            We recommend assessing the
                          sourcing, product texture and           health and nutritional requirements of all cats
                          aroma to nutrient analysis. We          currently being fed SENIOR CONSULT STAGE 2, in
                          work with ever evolving                 order to ensure the appropriate product from within
                                    science to bring the          our Senior or Vital Support range is recommended.
                                    most      appropriate
                                    nutritional solution
                                    for each cat and dog
                                    suitable     for    the   8   What will become of the SENIOR CONSULT
                                    lifestage, size or            STAGE 1 diets?
                                    condition. In line with       SENIOR CONSULT STAGE 1 diets are classified in
                                    our Vital Support             the HEALTH MANAGEMENT Territory.
                                    launch, we have taken
    this opportunity to review all our formulas.                  This territory will be launched in Q3 2021. The
                                                                  current diets will see brand new packaging, updated
    Feline EARLY RENAL has the closest nutritional                formulas and new claims from this date.
    profile to our previous product, SENIOR CONSULT
    STAGE 2. However, we have taken the opportunity to            These diets will remain our nutritional solutions for
    review the phosphorus level within the diet, and it           healthy ageing pets with benefits to support ageing
    has been adapted so it is now compliant with the              conditions.
    PARNut for Chronic Renal Insufficiency. It has
    therefore been re-positioned in the portfolio in order
    to complete our Renal offering.

                   SENIOR CONSULT STAGE 2 HIGH
                   CALORIE will be transitioned
                   similarly to “regular” SENIOR
                   CONSULT Stage 2, onto EARLY
                   RENAL.

                   This represents a 5% reduction in
                   calories. In a 3Kg thin cat, this
                   represents only a 2g difference in
                   their daily food ration.

    EARLY RENAL also offers additional healthy joint
    and ageing support through the inclusion of Green
    Lipped Mussel, L-tryptophan, phospholipids and a          9   What age is EARLY RENAL recommended from?
    synergistic antioxidant complex.
                                                                  The EARLY RENAL diet is recommended for adult
                                                                  dogs and cats that are diagnosed with early CKD
                                                                  (Stage 1) in accordance with IRIS guidelines.
7   What do we say to people who already feed SENIOR
    CONSULT STAGE 2 diets?                                        For cats detected at risk of developing CKD within
                                                                  12 months through the use of the Renal Detect tool,
    The delisting of VCN FELINE SENIOR CONSULT                    EARLY RENAL diets can be recommended from 7
    STAGE 2 is an opportunity to engage pet owners in             years old.
    a conversation about healthy ageing and educate
    them on what could be done to support patients
    through the ageing process.
VITAL SUPPORT - Amazon AWS
10   What are the differences between RENAL and                               12      What has changed with the dog wet pouches?
     RENAL SMALL DOGS? And between MOBILITY
     C2P+ and MOBILITY C2P+ SMALL DOGS?                                               Everything we do is pet first, this philosophy is core
                                                                                      to all product development whether it is sustainable
                                   Today, dogs under                                  ingredient sourcing, product texture and aroma to
                                   10kg represent half of                             nutrient analysis. We work with ever evolving science
                                   the dogs’ population.                              to bring the most appropriate nutritional solution for
                                                                                      each cat and dog suitable for the lifestage, size or
                                   That’s why, we are                                 condition. In line with our Vital Support launch, we
                                   launching two new                                  have taken this opportunity to review all our formulas,
                                   diets RENAL SMALL                                  our wet products included. This means you may
                                   DOGS and MOBILITY                                  notice some changes in the appearance or aroma of
                                   C2P+ SMALL DOGS                                    our wet food.
                                   with an adapted kibble
                                   size to suit the                                   The Canine Renal pouches are designed to provide one
                                   smaller jaw of dogs                                single serving of food. This pouch weight is aligned
                                   under 10kg.                                        within the Veterinary Health Nutrition wet diets.

                                   These small dog diets
     are formulated to support the specific requirements
     of small dogs, including an adapted blend of fibres,                     13      Are there any specific recommendations for
     whilst also offering the same nutritional benefits as                            product transition to the new diets for my clients?
     the standard diet.
                                                                                      A gradual transition is usually advised when starting
                                                                                      any new bag. We recommend having the same
                                                                                      approach for these changes to reduce the risk of
11   When should I recommend                                                          digestive upset. We advise to manage the transition
     CANINE RENAL + MOBILITY C2P+                                                     over a 5-7 day period.
     rather than the standard RENAL diet?

     Our multifunction diets are only recommended for
     patients who require support for
     multiple conditions.                                                                           Day 1-2            Day 3-4
     Therefore, our CANINE RENAL +
                                                                                                25%
     MOBILITY C2P+ diet is specifically                                                       New diet                50% 50%
                                                                                                         75%
     formulated to support dogs with                                                                     Previous
                                                                                                                     New diet Previous
                                                                                                                              diet
     CKD (stage 2-4, +/- proteinuria),                                                                   diet
     who also require support for
     healthy joint function.

     If they do not require support for
     healthy joint function then we
                                                                                                    Day 5-6            Day 7
     would recommend they are fed                                                                        25%
     one of the standard Renal diets.                                                                    Previous
                                                                                                75%      diet             100%
                                                                                              New diet                    New diet

                                                    © ROYAL CANIN® SAS 2020. All rights reserved.
VITAL SUPPORT - Amazon AWS VITAL SUPPORT - Amazon AWS VITAL SUPPORT - Amazon AWS VITAL SUPPORT - Amazon AWS VITAL SUPPORT - Amazon AWS VITAL SUPPORT - Amazon AWS
You can also read