WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER

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WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER
HighTouch

                             WhatsApp
                             automation
                             B2B SaaS

                             CONTACT-CENTER
                             & CHAT-BOT BUILDER

                             Dmitry Kozlov, Chief Marketing Of ce

                             Dmitry@hightouch.ai

www.hightouch.ai
                   fi
                        r
WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER
HighTouch

Highlights

                                    SaaS service to automate in-messengers communication

                                    Rapidly growing market segment

                                    We’ve already launched a product and have paid customers

                                    Exclusive partnership with TOP WhatsApp API providers

УПРОЩАЕМ КОММУНИКАЦИЮ С КЛИЕНТАМИ
WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER
HighTouch

The right time

Chat-bot market                                                                              But it contains a segment
is growing fast                                                                              growing ? times faster.
                                                                                             Segment of no-code
                                                                                             WhatsApp chat-bot
                                4,4   BLN IN 2021
                                                                                             builders.
                                30%   CAGR

                                             *   Global Chatbot Market businessinsider.com

EMPOWER CLIENT COMMUNICATIONS                                                                                    www.hightouch.ai
WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER
HighTouch

Why WhatsApp?

                                          FACEBOOK BOT API – 2016
 Official WhatsApp API released in 2019   WHATSAPP BOT API – LATE 2019

 But API price became affordable          250     EUR / MONTH

 only in 2021.                            40    EUR / MONTH

 Leading messenger-marketing
 platforms has not focused on
 WhatsApp (prior to Facebook)

EMPOWER CLIENT COMMUNICATIONS                                            www.hightouch.ai
WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER
HighTouch

Market

$35                  bln
15% CAGR

                                      $1.3
Contact-center
software market
                                                  bln
2024 г.
                                      Companies will spend
                                      for WhatsApp automation

$9             bln
                                      2021 г. *

30% CAGR

                                SAM
Chatbot market
worldwide
                                                                *
                                                                    4 500 000 active WhatsApp Business accounts

2024 г.
                                                                    (potential advertisers).
                                                                    Estimation based on active Facebook
                                                                    advertisers. (0.2% Facebook active users).

EMPOWER CLIENT COMMUNICATIONS                                                               www.hightouch.ai
WHATSAPP AUTOMATION B2B SAAS - CONTACT-CENTER & CHAT-BOT BUILDER DMITRY KOZLOV, CHIEF MARKETING OFFICER
HighTouch

Product

                                HighTouch – WhatsApp automation
                                platform for marketing, sales and support

EMPOWER CLIENT COMMUNICATIONS                                        www.hightouch.ai
HighTouch

Features

                                                                        PROVIDE OFFICIAL WHATSAPP BUSINESS API

                                                                        VISUAL CHAT-BOT BUILDER WITH
                                                                        PERSONALISED CONTENT & NLP

                                                                        BROADCASTS

                                                                        CONNECTORS TO OTHER MESSENGERS

                                                                        PAYMENT SYSTEM INTEGRATIONS

                                                                        CRM & HELPDESK INTEGRATION
OMNICHANNEL                      CONTACT-CENTER     INTEGRATIONS WITH
INBOX                                               BUSINESS COMMON
                             AND CHAT-BOT BUILDER
                                                    TOOLS

РЕШЕНИЯ ПО АВТОМАТИЗАЦИИ МЕССЕНДЖЕРОВ                                                                     www.hightouch.ai
HighTouch

Business model

SaaS                                Subscription cost

                                    from €50 to €170 per month.
                                    (depends on active dialogs per month).

                                    Up-Sell: from €10 to €50 for Template messages, additional
                                    services and extended support.

Enterprise                          Can be installed on client’s servers.

                                    from €6   000 to €65 000 per year.

УПРОЩАЕМ КОММУНИКАЦИЮ С КЛИЕНТАМИ                                                                www.hightouch.ai
HighTouch

Competitors

                                       Chat-bot builders                     Broadcasting    Website       Enterprise
                                                                             software        chats and     contact-centres
                                                                                             widgets
                                                           Chatfuel FlowXO
Marketing automation and sales
                                                           Manychat Engati
funnels in messengers                    HighTouch
                                                           Bothelp Landbot       +/-          no            no
                                                           Mobilemonkey        Mailchimp

                                                                               Smartsender

                                                                               Sendpulse

Full-featured WhatsApp support                                                               Intercom
                                                                                                           Twilio Infobip

(providing Business API, broadcasts,                                                                       Messagebird
                                         HighTouch
                                                            no                  no           Drift Jivo
                                                                                                           Crafttalk
HSM, WhatsApp WEB API)                                                                       Сarrotquest
                                                                                                           Chat2desk

EMPOWER CLIENT COMMUNICATIONS                                                                                          www.hightouch.ai
HighTouch

Traction

                                                                                                                                             PLAN

                                                    Official
                            MVP.                    WhatsApp                Two
                            Founder                                         co-founders        Partners                 Mass
Project Idea                                        API provider                               sales                    marketing                   Round A
                            sales                   status                  joined

2019 Q3                    2020 Q1                  2020 Q2                 2020 Q3            2021 Q1                  2021 Q1                     2021 Q3
SINGLE                      CHAT BOT SOLUTION FOR   RECEIVE OFFICIAL        CO-FOUNDER WITH    PARTNERED WITH           LAUNCH IN-HOUSE             2 000 PAID USERS
FOUNDER-DEVELOPER           CONFERENCES AND         WHATSAPP BUSINESS API   STRONG MARKETING   TOP-MARKET COMPANIES     CONTENT-MARKETING,
                            BUSINESS FORUMS         PROVIDER STATUS         SKILLS JOINED                               SEO AND PAID CHANNELS
                                                                                               YEAR CONTRACT WITH
                                                                                               BIGGEST RUSSIAN RETAIL   REFERRAL AND VIRAL
                                                                                               “МАГНИТ”                 MECHANICS

                                                                                               PILOT PROJECT WITH       USERS COMMUNITY
                                                                                               “RSHB BANK"

УПРОЩАЕМ КОММУНИКАЦИЮ С КЛИЕНТАМИ
HighTouch

Unfair Advantages                   We can directly sell WHATSAPP BUSINESS API

                                    Long-term contract with European Facebook 1’st line Partner to
                                    provide WhatsApp Business API with 2,5 times lower cost.

                                    TOP LATIN AMERICA & RUSSIAN WHATSAPP
                                    PROVIDER SELL OUR SOLUTION TO ITS CLIENTS

                                    We are signing contract to sell HighTouch in 21 country trough top-market
                                    WhatsApp API provider client base.

                                    LEADING LOCAL E-COMMERCE CRM IS SELLING OUR
                                    PRODUCT

                                    Leading E-commerce CRM is selling HighTouch for enterprise clients. They
                                    help us to sign contract with L’occitane.

УПРОЩАЕМ КОММУНИКАЦИЮ С КЛИЕНТАМИ                                                                               www.hightouch.ai
HighTouch

Founders

Kirill Gugaev                                             Dmitry Kozlov                                                    Elena Shteiman
Development                                               Marketing                                                        Client Service & Operations

Higload development and DataScience experience. Created   18 year entrepreneurship experience. Founded TOP-5               15 year of experience in anti-crisis project management. GR.
recommendation system for OLX company and AI-based        Russian digital agency (according to AKAR). Providing Digital-   Built and manage 100+ people teams. Worked with million+
anti-span and fraud detection systems for Yandex LLC      marketing services for biggest Russian and foreign               dollar budgets.
(Russian Google).                                         companies.

EMPOWER CLIENT COMMUNICATIONS                                                                                                                                       www.hightouch.ai
HighTouch

                                    Looking for investor for seed-round
                                    to launch product in Latin America
                                    and countries, where WhatsApp is #1

УПРОЩАЕМ КОММУНИКАЦИЮ С КЛИЕНТАМИ                                         www.hightouch.ai
HighTouch

                   Kirill Gugae
B2B SaaS           CEO

WhatsApp               @KIRILLGUGAEV     TELEGRAM

automation
                   +7 (916) 306-66-46
platform
                                           PHONE

Seed-round         kirill@hightouch.ai      EMAIL

                   www.hightouch.ai       WEBSITE

www.hightouch.ai
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