You're a Shining Star: Welcome to the 2020-2021 Girl Scout Membership Year August 25, 2020

You’re a Shining Star:
Welcome to the 2020-2021
Girl Scout Membership Year
August 25, 2020

• Molly T. Fuller
               • Treat Yourself Fall Product
You’re a         Program Training
Shining Star   • Retail Shop Showcase
               • MyGS
               • New & Exciting Programming
               • Prize Drawings

CEO Remarks
Molly T. Fuller

• Aug. 25
  You’re a Shining Star: Welcome to the 2020-2021 Membership
  Year
• Sept. 1
  Stars are Born in the Girl Scout Leadership Experience
• Sept. 15
  A Constellation of Opportunities
• Sept. 22
  Our North Star: Outdoor Progression
• Sept. 29
  Aim for the Stars with STEM

Membership Year
2019-2020
• 10,239 girls with
  4,900 adults
• Early-bird campaign
  6% ahead of last year

Girl Scouts at Home:
•   Patch programming
•   Live Facebook events
•   Five weeks of daily activities
•   Salamander’s Summer
    Adventures

Upcoming:
• Virtual and in-person
  recruitment
• Service unit team support
  and position training
• Expansive programming

Diversity, equity
 and inclusion
 are at the core
 of Girl Scouts.

Treat Yourself
2020 Fall Product
Program Training

Thank You
• We appreciate your time, energy and efforts.
• You make the Product Program a success!
• You help girls learn and develop skills that last a
  lifetime.
• We are excited to kick off this new Girl Scout year with
  you and look forward to bravely sharing our strengths.

Bravely be you!

                You are directly impacting the future of girls by

                             Helping girls earning funds to       Providing girls the
 Facilitating the largest
                            support girl-led adventures and   opportunity to share their
girl-led entrepreneurial
                             service opportunities locally,   skills to make the world a
  program in the world
                                nationally and globally               better place

 You are providing girls with life-changing experiences by trusting
                           your strengths

Three-toed pygmy sloth
                         Found living on Isla Escudo de
                         Veraguas off the coast of
                         Panama
                         It is the smallest of the three-
                         toed sloths and was only
                         recognized as a species in 2001
                         Habitat destruction is the largest
                         threat to the species
                         Sloths can swim
                         A unique species of green algae
                         is found on the fur and is
                         considered symbiotic, providing
                         camouflage without harming
                         their health
                         Population

Girl Rewards and Patches

Girl Rewards and Patches

In-person Nut
and Candy Items
     Delicious selection
     High quality
     Excellent value
     Great variety
     Vintage uniform tin
     Perfect for gifts
     Care to Share
                            16

Personalized Patches
 • Girls choose an adventure
   for their avatar: kayak
   with swimming sloths or
   relax on a hammock with a
   sloth and her baby
 • Earned by sending 15+
   emails and combined sales
   of $275
 • Patches are shipped
   directly to girls
 • Leaders receive patch
   with $1,000 combined
   sales

Simplified troop proceeds

                        Magazines,
                         Nuts and
                        Chocolates

     12 PERCENT OF TOTAL
          COST OF ITEM
        (15 PERCENT FOR
     OLDER GIRL OPT-OUT
             TROOPS)

Two ways to participate

In-Person Nut/Chocolate Items

Online Nut/Chocolate
Items and Magazines

Volunteer level access
Enabling the girl experience

Welcome to your campaign

                  o Volunteers receive
                    email invitation to
                    M2OS before the start of
                    the Treat Yourself Fall
                    Product Program
                  o Click link embedded in
                    email to setup password
                  o After login, volunteers
                    can return to council’s
                    M2OS landing page

The Parent/Guardian
Email Blast has a 72%
                        Get started
   open rate - the
 EASIEST way to get         • Watch troop training video
    your girls to
 participate online!        • Create your troop leader
                              avatar
                            • Within M2OS, launch
                              parent/guardian email
                              blasts announcing troop
                              participation in the Treat
                              Yourself Fall Product
                              Program
                            • Manage nut card orders
                              (after girl entry for any
                              girls who didn’t enter their
                              own paper orders)
                            • View reports

Parent/guardian email blast

o   Troop leaders can launch
    an email directly to parents
    with a link and instructions
    on how to participate
o   Parent email addresses will
    be uploaded by council
o   Volunteers can edit or
    enter any missing
    parent/guardian emails

Troop campaign
headquarters

All program management
tools in one site

It’s easy to contact
specific participants,
troops and supporters
  • Troop to Girl:
    Announcement,
    Registered but not
    Launched, Thank You        Messaging Through M2OS
  • Service Unit to Troop:
    Everyone, Only those not
    Logged In, Only those
    Logged in

Entering In-Person Items

                    To enter in-person
                    nut order card items:
                    •   Select the Girl Scout’s name to
                        edit her orders
                    •   Click “+Add Girl Scout” to add
                        orders for any girls missing
                        from the list
                    •   Message girls directly with
                        questions about items entered

Girl Rewards
• Rewards are automatically
  calculated for girls
• To view rewards, choose
  the Rewards link from the
  Troop Dashboard
• If girls didn’t make choices,
  volunteers can make
  reward selections for them
• Detailed reports of earned
  rewards available under
  Reports link or through the
  Delivery Tickets link

Troop Banking and Payments

                 View troop financial information
                 at a glance including:
                     Gross sales
                     Total paid online by customers
                     Total proceeds earned
                     Balance due council
                     Girl payments (if entered
                      by troop)

Reports

• Click the Reports link from
  the Troop Dashboard to
  view total sales or sales by
  product category
• Click a girl name to view
  the specific details of
  individual girls
• Link on dashboard Troop
  Summary/Amount Due
  Report

Me2® Volunteer Patch

  Troop Leader                 Service Unit Product
  Earned by achieving $1,000   Program Manager
  in total Troop sales         Earned for $1 in total Service
                               Unit sales

Girl Online Experience

 Create a virtual likeness!
 Creating avatars makes participating fun and
 gets results with patented Girl Scout platform

Getting started
 Girlslog in as a first-time
  participant or as a
  returning user from last
  year
 Spanish  experience
  available

Registering an Account

    o ZIP code validation
      ensuring girl in
      correct council

                                                        o Troop number selection
                                                          or “I don’t know/see my
                                                          Troop#/Group#”
                                                        o Participant can edit
                                                          nickname
                            o Participant information   o Answer questions about
                              and secure password         girl goals and what Girl
                              setup                       Scouting means to her

Create Avatar and Record Voice
        Avatar
                 • Girl designs her own
                   likeness with more than
                   3 billion avatar feature
                   combinations
                 • New feature choices
                   for fall 2020

Personalized Campaign
   Girls can upload a photo or a video that can be
    shared on their online storefront
   Girls who upload photos and/or videos sell
    more to reach their goals                         Send 15 emails and sell

Promoting Her Campaign
•   Girls share their online storefront link with
    family and friends by sending emails or sharing
    on social media
•   27% of online sales come from social media
•   Girls also have business cards preprinted with
    their storefront code
•   Take a picture of the business card and text
    family and friends
•   Easier for returning girls with customer email
    addresses saved year after year
•   Option to include last name so friends and
    family know who is sending the email
•   Simplicity of one-click renewals for customers
    previously purchasing magazines

Personalized Patch Shipping
• Girl chooses name,
  nickname or initials for
  her patch
• Girl makes selection
  between two patch
  backgrounds
• Opportunity to provide
  mailing address after login
• Personalized patches ship
  directly to girls as earned
  throughout the program

Girl’s Campaign Headquarters
   Navigation tools for all aspects of the
    program
   Emails/Social Media
   Printable business cards with girl’s online
    store code
   Manage paper orders (nut card sales entry)
   Rewards earned and actions need to
    receive rewards
   Reports

Avatar’s Room
• Girls can earn virtual rewards for their
  avatars by completing actions within M2OS
• Girls revisit their room an average of four
  times during the program
• View virtual rewards earned and
  troop photo

2020-21 Fall and Cookie Patch
• 2020-21 Fall Product and Girl Scout
  Cookie Crossover Patch
• As Girl Scouts, girls work to create
  change and to become dynamic leaders
• To earn this crossover patch, girls must:
   • Participate in the 2020 Fall Product
     Program by creating an avatar and
     sending 15+ emails
   • Sell 275+ packages of cookies during
     the 2021 Cookie Program

Customer Emails
           Family and friends receive emails
           with links to shop for magazines
           and nuts/chocolates and can hear
           the special message recorded by
           their favorite Girl Scout

Online Storefronts
                          Magazine
                     selections include
                     all Time Inc. titles,
                       Reader’s Digest
                      and subscription
                         kits for kids

Online Nuts/Chocolate
o   Customers have the
    option to choose girl
    delivered or direct ship
o   Customers pay for all
    products online at the
    time of checkout

Entering Items
 Entering In-Person Nut
 Order Card Items
 •   Parents/girls enter the total
     of each item using the nut
     order card into the M2OS
     system prior to the end of
     the program
 •   Nut order card totals will be
     tabulated and added to all
     online sales totals in
     reports
 •   All in-person nut orders
     must be entered into M2OS
     system to be processed

Reports
          o   Reports broken out by
              sales categories
          o   View all girl delivered
              items sold online by
              customer to see which
              products to deliver
          o   Report emailed to
              parents at end of
              program

What’s Next?
•   Remind troops to log in to M2OS, watch training video and
    create their avatar
•   Encourage troops to send the Parent/Guardian launch
    email to participants
•   Girls set up their own campaign on M2OS, so troop leaders
    don’t need to
•   Money collected online and items automatically added for
    the girls
•   Girls simply deliver the items

Important Dates
• Treat Yourself Fall Product Program begins Sept. 12
• In-person girl order taking, and girl delivered online order
  taking ends Oct. 6
• Last day for parents to enter paper orders in M2OS is Oct. 6
• Last day for troops to enter orders in M2OS for girls is Oct. 7
• Service unit nut deliveries are Oct. 22-30
• Online orders for direct ship nuts and magazines end Nov. 12
• ACH occurs Nov. 12

Customer Care
                    o   M2’s Customer Care
                        team is cross-trained to
                        handle tech support,
                        volunteer/participant
                        and customer inquiries
                    o   100% customer
                        satisfaction guarantee

    gshelper@comgirlscouts.org

Additional support
for GSCV volunteers
at the start of
a new Girl Scout
membership year

New Cadette, Senior
& Ambassador Uniform

New Apparel:

My GS

My GS   • Troop Renewal
        • Dots on map
        • Final review

New program
events and
activities

Sneak Peek
at the
New Badges

• Entrepreneur
• STEM Career Exploration
• Automotive Engineer
• Civics

Current Realities
COVID-19 has given us
an opportunity
to reimagine how
best to engage girls.

Quick Response in April
 Launch Of Patch Programs: 1,125+         Facebook Opportunities: 8,000+
                                          individual views
          Girl Power Can’t Be
             Quarantined                  Step-by-Step With Salamander
          2020 Lockdown                   Virtual Campfires
                                          Stories From Juliette's Garden

Virtual Summer: 600+ girls
Salamander’s Summer Adventures
Almond’s Adventures for Cadettes
Senior and Ambassador Leadership Series

What Comes Next?

Engaging girls:
• Online
• Self guided
• In person

Online offerings

• Large-Scale Virtual Events
• Virtual Patch Program Activities
• Senior and Ambassador Life Skills Series
• Highest Awards Training
• Step-by-Step With Salamander

Self Guided
  Moments in the Movement:
   Girl Scouts in
   Motion subscription boxes
  Badge Video Library

In Person

• Small scale in-person programming at
  Camp Pamunkey Ridge
• All recommended safety precautions
  followed
• Reduced numbers
• Focus on outdoor activities

How do we sign up?

Program events and activities
will be open for registration
starting Sept. 9 on COMAR

Digital publication coming this
week in S'more News and on
our website; print version
coming soon

Be sure to register for the four remaining
segments of our Five-Star Leadership Circle:
• Sept. 1
  Stars are Born in the Girl Scout Leadership Experience
• Sept. 15
  A Constellation of Opportunities
• Sept. 22
  Our North Star: Outdoor Progression
• Sept. 29
  Aim for the Stars with STEM

Thank You
  • We appreciate your time, energy and efforts.
  • You make the Treat Yourself Fall Product Program
    a success!
  • You help girls learn and develop skills that last a
    lifetime.

Prize Drawings

One lucky participant will win a troop
meeting led by our program
department just for your troop

One lucky participant will win a $175
gift card to Great Wolf Lodge

www.comgirlscouts.org
gshelper@comgirlscouts.org
804-746-0590