2015 UCI BMX SUPERCROSS WORLD CUP BID GUIDE
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UCI BMX SUPERCROSS WORLD CUP BID GUIDE 2015
IT’S ALL FOR THE
FANS
BMX BICYCLE MOTOCROSS Bicycle motocross (BMX) started in the late 1960s in California, around the same time that motocross became a popular sport in the USA. In April 1981, the International BMX Federation was founded, and the first world championships were held in 1982. Thus, since January 1993 BMX has been fully integrated into the Union Cycliste Internationale (UCI). The main BMX areas in the world are the U.S.A., Europe and Australia, while South America has been growing rapidly over the past years. Over 2,200 competitors from 38 countries participated in the 2013 UCI BMX World Championships that was held in Auckland, New Zealand. BMX made a successful debut at the 2008 Summer Olympic Games in Beijing, China and made an explosive return at the 2012 Olympic Games in London. Millions of TV-viewers watched the exciting BMX action over 3 days, which was held in front of a sold out crowd in the Olympic park.
UCI
UNION CYCLISTE INTERNATIONALE
The International Cycling Union (UCI) is cycling’s
International Federation recognized by the International
Olympic Committee (IOC). The UCI was founded in
Paris in 1900. The UCI administers and promotes the
development of the eight disciplines of cycling all
around the world (road, track, mountain bike, BMX,
para-cycling, cyclo-cross, trials and indoor cycling).
The UCI has entrusted GSX to deliver all the UCI BMX
World Cup events and by contract, has transferred
to GSX all rights related to the event. For more
information about the UCI,
please visit www.uci.ch.
GSX GLOBAL SX EVENT INC.
As of January 1, 2011, the UCI BMX Supercross World Cup is managed by Global SX Events Inc. Global SX Events has
acquired all management, marketing and TV rights related to the UCI BMX Supercross World Cup.
Global SX Events Inc. (GSX Events) is the premier promoter of professional BMX events internationally. The GSX team
represents the leading edge of BMX event organization and has been instrumental in developing the BMX Supercross
World Cup series. GSX Events Inc. is headquartered in Gahanna, Ohio, USA. www.gsxevents.com
GSX Events subsidiary company, EliteTrax Inc, led by Tom Ritzenthaler will deliver all BMX Supercross World Cup tracks
to assure top notch quality. EliteTrax is globally recognized delivering BMX tracks of the highest standard, and is the
preferred construction company of the UCI.
www.elitetraxinc.com
201 5
UCI BMX SUPERCROSS WORLD CUP
The UCI BMX Supercross World Cup is the premier BMX
racing series in the world, with a live global TV coverage
enjoyed by thousands of fans.
The BMX Supercross World Cup is the most exciting and
spectacular BMX and cycling events produced, featuring
5 events per year around the world, with the very best
male and female BMX riders fighting for a prize purse of
over US $120,000.
Apart from the UCI BMX World Championships, the
BMX Supercross World Cup is the only BMX racing
series featuring the Olympic format and is the main
qualification events for the Olympic Games.
5 EVENTS ON FOUR CONTINENTS
1 3
4
2
HIGH PROFILE MALE RIDERS
Maris Strombergs, 29 (Latvia)
RIDERS
Joris Daudet, 23 (France) ATHLETES & PARTICIPANTS
Liam Phillips, 27 (Great Britain)
An average of 250 participants from 30 countries attend
Jelle Van Gorkom, 22 (Netherlands) each of the BMX Supercross World Cups. With more than
200 competitors and an average 3,000 people attending
Sam Willoughby, 23 (Australia) a BMX Supercross World Cup, an economic impact of
approximately US $500,000 to the local economy can
Connor Fields, 22 (USA)
be expected.
Using previous World Cups as a guide, the expected average
length of stay for out of country and out of province visitors
is a minimum of 5 days. During their stay, each visitor will
spend, on average, $200 per day.
HIGH PROFILE FEMALE RIDERS
Mariana Pajon, 22 (Colombia)
Caroline Buchanan, 24 (Australia)
Shanaze Reade, 25 (Great Britain) 5 X 200 = $1,000
Alise Post, 22 (USA)
Laura Smulders, 19 (Netherlands)
PER VISITOR
Valentino Manon, 23 (France)
EUROPE AMERICAS INFLIGHT MEDIA
Eurosport (Pan Europe), TV2 FOX Sports Network (USA), ESPN To date the airlines KLM, Thai
(Norway), NOS (Netherlands), (Brazil), FOX Sports Latam (Pan airlines and Garuda Indonesia.
Sky Sports (UK), EXQI Sports South America), Rush HD (Pan
(Belgium), L’Equipe online America), DeportTV (Argentina) MAGAZINE/NEWS
(France), Nova Sports (Greece), DISTRIBUTION
LTV, Extreme Channel ASIA Transworld Sport, Sports News
(Pan-Europe) Eurosport Asia (Pan Asia), TV (SNTV) distribute to 350
EDGESport (Pan Asia) worldwide news broadcasters
AFRICA (incl BBC, ESPN, Canal Plus).
Eurosport (Pan Africa)
TV BMX SX ON TV
The 2013 UCI BMX Supercross World Cup was distributed by IMG Media and broadcasted in 70 territories over 15
broadcasters. Depending of what type of broadcaster and interest, GSX produced a live webcast (total of 4 hours per
event), a 26 minute magazine lifestyle show (available 10 days after event) and a special 1-hour magazine show for FOX
SPORTS NET in USA.
The Global audience reach is estimated to 4.24 million TV viewers, with a live audience of 0.5 million TV viewers. All
events were webcasted live on bmxlive.tv with an average of 45,000 individual viewers per event. The intention is to
increase the distribution for 2014 and beyond, where GSX will work closely with the appropriate distribution agencies
to tap into its potential audience of 648 million viewers.
EVENT SPECTATORS IN 2013 ROUND 1 (Manchester, UK) was attended by more than 4,000 spectators over 2 days ROUND 2 (Santiago Del Estero, Argentina) was attended by more than 6,000 spectators over 2 days ROUND 3 (Papendal, Netherlands) was attended by more than 5,000 spectators over 2 days ROUND 4 (Chula Vista, CA USA) was attended by more than 2,500 spectators over 2 days DEMOGRAPHICS • Young males and females from 12 to 24 years old. • Financially able to purchase partners goods and services. • They are independent/leader personality type. • They are active participants of action sports • They live in the Europe, Australia, and USA
GUARANTEED PLUG-AND-PLAY The UCI BMX Supercross is unique in the fact that it is a plug-and-play event for a local organizer. All sporting aspects are managed by the experienced core staff of UCI and GSX. This gives the local organizer a greater opportunity to focus on the promotion of the event. UCI and GSX are bringing valuable core staff and equipment. A few examples: • All timing equipment and staff is provided by GSX and its appointed agency. • Branding implementation is done by GSX staff. • The complete TV production is done by Friday TV. • GSX is supplying an experienced DJ. • GSX is supplying an English-speaking race announcer. • GSX is supplying the media service and editorial rights free photos. • UCI is supplying a Technical Delegate and a number of International Commissaires. • GSX through EliteTrax Inc. is supplying the track builder and designer to build (one-off type track) maintain and finalize the track.
RIGHTS OF THE ORGANIZERS The UCI respectively through Global SX Events holds the marketing and sponsorship rights of the 2015 UCI BMX Supercross World Cup. However, the UCI and GSX grant the organizer an average of 50% of the visibility depending on the location. The marketing rights are described in appendix 2. Bigger Opportunity – Apart from sponsorships, the Organizer has the right to collect the following (but not limited) to: -All entry fees -Ticket sales -Expo sales TV & MEDIA RIGHTS GSX acquired the rights from UCI and is the owner of the worldwide broadcasting rights (including radio, TV, internet and any other multimedia broadcasts) of the 2015 UCI BMX Supercross World Cup. However, if the Organiser supplies the technical equipment for the TV production, GSX may grant the broadcasting rights within the host country to the Organiser (or host broadcaster).
2015
UCI BMX SUPERCROSS WORLD CUP CALENDAR
The 2015 UCI BMX Supercross World Cup will have a minimum of 5 legs during the
pre-scheduled dates below.
Start Date Start Date Event Country
27/3/2015 28/3/2015 UCI BMX Supercross World Cup Any country
17/4/2015 18/4/2015 UCI BMX Supercross World Cup Any country
8/5/2015 9/5/2015 UCI BMX Supercross World Cup Any Country
12/6/2015 13/6/2015 UCI BMX Supercross World Cup Netherlands
14/8/2015 15/8/2015 UCI BMX Supercross World Cup Any Country
4/9/2015 5/9/2015 UCI BMX Supercross World Cup Any Country
25/9/15 26/9/15 UCI BMX Supercross World Cup Any CountryGSX SERVICES
• UCI BMX Supercross general coordination
and management.
WE’VE GOT IT
• General press service of the series, including
the internet service (results, photos, social media).
• Worldwide promotion of the 2015 UCI BMX
COVERED
Supercross World Cup.
• Track building services through EliteTrax Inc.
• Timing and results handling system.
• A Medical Manager overseeing the medical
operation during the event.
UCI SERVICES
• 2015 UCI BMX Supercross World Cup label;
• 2015 UCI BMX Supercross World Cup Practical • Supply trophies for the final overall standing.
Organisation Guide;
• Payment of the Overall prize money as mentioned
• Complete live webcast Production (including a
in appendix 1.
post production 26 minutes show) with
world-wide distribution. • UCI Technical Delegate and an International
Commissaires panel (4 persons) managing the
sporting aspects of the events.
• Riders online registration system on www.uci.ch.ORGANISER BMX SUPERCROSS IS A
LIFESTYLE
RESPONSIBILITIES
The necessary infrastructure
and human resources for the
EVENT
organisation of the 2015 UCI
BMX Supercross World Cup
according to the terms and
conditions of the series (2015
UCI BMX Supercross Practical
Organisation Guide).
The organizer fee is €10.000.
Payment of the minimum event
prize money as mentioned in In addition to other mentioned UCI
appendix 1. responsibilities for the Organiser,
the model of the financial RESPONSIBILITIES
Human resources and necessary responsibilities in appendix 3 shall • Supply trophies for the
equipment for the track act as an outline for the provision final overall standing.
construction (2015 UCI BMX organisation budget.
• Payment of the Overall
Supercross World Cup Practical
prize money as mentioned
Organisation Guide).
in appendix 1.
Supply 150 room nights for • UCI Technical Delegate
GSX and UCI staff in hotel (near and an International
venue) during the event. Commissaires panel (4
persons).LET THE
A. SELECTION OF THE CANDIDATES FOR THE 2015 UCI BMX
SUPERCROSS WORLD CUP:
BIDDING BEGIN
A UCI technical delegate or GSX representative visit will be B. THE NATIONAL FEDERATIONS OR ORGANISERS/CANDIDATES
organised for every new site. The following elements will WILL HAVE TO SUPPLY THE FOLLOWING INFORMATION
be taken into consideration:
FOR EACH CANDIDATURE:
•Technical aspects of the site.
• A support letter of the National Federation.
•Geographical situation.
• An introduction letter describing the motivations of the
•Evaluation of the general competences for the candidature.
organisation of such an event.
• Organiser’s address.
• References and events already organised by the
Four (4) files have to be prepared in English and returned to organizer and on the venue/track (if it already exists).
the UCI before 1st May 2014 to the BMX Sports Coordinator • Requested dates (with reference to the period
to the following address: mentioned above).
Ms. Ellen Bollansee • Infrastructures available (track, grand stands, press
International Cycling Union (off road) room, meeting rooms, commissaires room, accreditation
registration center, official hotel etc.).
1860 Aigle
Switzerland • Team accommodation possibilities.
Mail to: ellen.bollansee@uci.ch • Provisional complete budget (incomes and expenses).
• Geographical situation (airport distance, freeway
In addition, a copy of the file shall also be sent to: access, big cities and accessibility to the site).
Global SX Events
• Map and profile of the venue and (if already exists) the
147 North High Street
track. Preferably in colour and in A4 form.
Gahanna, Ohio 43230 USA
• Do you plan more events than the UCI BMX Supercross
Mail to: johan.lindstrom@gsxevents.com
World Cup? If yes which other and when.UCI
SELECTION PROCEDURE
THE APPOINTED HOST ORGANIZERS WILL ONLY FILES ARRIVING
NOT BE CONFIRMED BEFORE:
• The UCI and GSX will evaluate the received bids,
which have signed the contract and will announce
BEFORE THE DEADLINE
WILL BE TAKEN INTO
the selected venues and organisations of the 2015
UCI BMX Supercross World Cup by letter and later on
followed by a press release.
• The signature of a contract, which will be sent to each
candidate and/or the hosting National Federation.
CONSIDERATION.APPENDIX 1
PRIZE MONEY GRID (SUBJECT TO CHANGE)
MEN ELITE 1ST WOMEN ELITE
Per round* Overall SEMI-FINAL* Per round* Overall
1st €2,866 €6,000 5th €150 €1,500 €4,000
2nd €1,666 €4,000 6th €133 €733 €2,500
3rd €1,000 €2,500 7th €100 €300 €1,379
4th €800 €1,500 8th €60 €267 €900
5th €666 €1,200 Total €433 €233 €800
6th €600 €1,000 €187 €700
7th €500 €800 2ND €167 €600
SEMI-FINAL*
8th €400 €600 €500
9th €550 5th €150 €275
10th €500 6th €133 €250
11th €450 7th €100 €225
12th €400 8th €60 €200
13th €350 Total €433 €175
14th €300 *Minimum event prize €120
money to be paid by
15th €250 the Organisers. €125
16th €200 €100
TOTAL €8,498 €20,600 APPENDIX 2 SEE SEPERATE DOCUMENT €3,587 €12,879APPENDIX 3 MODEL OF FINANCIAL RESPONSIBILITIES ADMINISTRATION, STAFF UCI/GSX ORGANIZING COM GSX Staff General management X UCI Staff 1 x Technical Delegate X UCI Commissaires 4 x commissaires X Official photographer X UCI Doping Control Officer X General Race Organisation Min 15 x persons X Implementation personnel X Timing staff X Track building staff min 1 x builder X Track building volunteers 4 x volunteers X Announcer 1 x GSX, 1 x OC X X Deejay 1 x GSX X Medical Manager Min 1 person X Local First Aid & medical staff X Catering - staff X Site visits X General administration X Calendar/rights fee X UCI online registration system X
APPENDIX 3 MODEL OF FINANCIAL RESPONSIBILITIES
EVENTS COSTS UCI/GSX ORGANIZING COM
Track material X
Heavy machinery rental X
Start Ramp scaffolding X
Start Ramp custom deck X
Start gate X
Timing equipment X
Video Screen X
Start/Finish/podium arch trussing X
Spectator grandstands X
Safety Air fence X
Track cover/plastic X
Barriers X
Toilet facilities X
Riders covered area start/finish X
Administration/timing X
Administration facility X
PA System X
Communication/radios X XAPPENDIX 3 MODEL OF FINANCIAL RESPONSIBILITIES TV/MEDIA/PROMOTION UCI/GSX ORGANIZING COM TV Production Live + post production X Onsite Communication X Accreditation system Rainbow pass system X Media/press facility X Banners/Back drops Start/finish/podium X Number plates X Information signs X Promotion Website, program, poster X MISCELLANEOUS UCI/GSX ORGANIZING COM Prize Money per event X Prize Money overall X Trophies per event X Trophies overall X Riders catering 200 rider x 3 days X Anti-doping facility X Anti-doping tests X
IT’S ALL ABOUT
BMX
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