2016 Brings Big Outlet Changes - ICSC
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2016 Brings
Big Outlet Gloria Outlets
opens in Taiwan
Changes
Factory Outlet Center Ochtrup near Münster, Germany
Inside:
Planned Outlet Projects chart NEW: Outlet Perspectives
Outlet ownership changes Outlet growth in Germany
Resolution’s new partnership And much more…
M C A RT HU R GL E N N OV EN TA DI PI AV E PH ASE I V A new phase for one of Europe’s most exciting designer outlets. For leasing contact Patrizia Pinato at Patrizia.Pinato@mcarthurglen.com or +39 02 888 36864. M C ARTHURGLENGROUP.COM
Contents
Vol. 12 No. 1 Winter 2016
PAGE 6 PAGE 12 PAGE 16
STaFF Inside
IOJ/ICSC
1221 Avenue of the Americas
41st Floor
4 IOJ’s Planned Outlet Centers chart shows 30 new projects
New York, NY 10020-1099 in the pipeline
www.valueretailnews.com
ICSC EUROPE
6 Cover Story: McArthurGlen’s performance drives the
London, +44 20 7976 3100 developer’s growth in Germany and beyond
icsc.europe@icsc.org
Editor in Chief/Director 8 Ownership changes come quickly for outlet centers
Linda Humphers in Poland, the Czech Republic and Peru
1762 Emerald Dr.
Clearwater, FL 33756 10 Outlet Perspectives: IOJ’s new feature queries the industry on
+1 727 781 7557 ext. 3 burning questions. For this issue, outlet executives talk about who
lhumphers@icsc.org
spends more, tourists or locals.
Art Director/Ad Production
Randy Gdovin 12 Stable stays the course with new outlet centers in Germany
+1 727 781 7557 ext. 4
rgdovin@icsc.org 14 Silk Road, RDM keep up a steady outlet pace in China
Advertising
Sally Stephenson
16 The Outlet! Company and Gloria Hotel Group team up on
+1 847 835 1617 Gloria Outlets in Taiwan
sstephenson@icsc.org
Subscriptions/Customer Service
18 Nanjing East Outlets opens on a 77-acre site with plenty of
Natasha Reed, Editorial Assistant room for expansion and recreation
+1 646 728 3558
nreed@icsc.org 20 Global News: Construction starts on Noventa di Piave’s fourth
Contributing Writers/Editors
expansion; Fashion House Moscow will launch second phase in
Marie Driscoll November; Fashion House Bucharest, which opened in 2008,
added three new tenants in late 2015; holiday sales were joyful
2015/2016 ICSC Officers for Realm’s portfolio; Rioja wins approvals for Mill Green
Stephen D. Lebovitz,Chairman project; Millerchip promoted to new position at Realm;
Thomas McGee, President and CEO
Elizabeth I. Holland, Vice Chairman
Resolution Property enters a new retail partnership.
Robert F. Welantz, CRX, CSM, Past Chairman
Glen Hale, Treasurer Advertiser Index
Patricia Norins, Publisher Fashion House Group........................... BC McArthurGlen.......................................IFC
ICSC European Outlet Conference......... 13 Neinver.................................................... 5
ICSC RECon........................................... 23
International Outlet Journal is a publication for the
non-U.S. factory outlet industry. Copyright © 2016
Wi nt er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 3
Planned Centers
Europe: Planned Phase 1 Outlet Projects, 2016-2019*
name city country Developer/Operator GLA sf GLA m2 date
McArthurGlen Designer Ghent Belgium McArthurGlen Group 215,000 19,995 2019
Outlet Ghent
Prague Outlet Prague Czech Prague Outlet 334,000 31,000 2016
Republic
Billund Quality Outlets Billund Denmark Lalandia/REAM 129,600 12,000
Tallinn Outlet Tallinn Estonia Suda Maja/Rohleder Lumby 134,500 12,509
Zsar Outlet Village Vaalimaa Finland East Finland Real Estate 129,600 12,000 2017
Vaalimaa Luxury Outlet Vaalimaa Finland Gruppo Arcotecnica 115,344 10,680 2017
Outlet Village Helsinki Vantaa Finland Fortus and Glastad Farsund 108,000 10,000
Village d’Aquitaine Bordeaux France Bergerac Outlets SAS 161,500 15,020
Marques Avenue Colmar Colmar France Concepts & Distribution 193,800 18,023
Viaduc Village LaCavalerie France Stone Market 64,670 5,988
The Village, Villefontaine Lyon France Freeport Retail Ltd. 269,100 25,026 2016
McArthurGlen Designer Miramas France McArthurGlen Group 280,000 26,040 2017
Outlet Provence
Le Village des Alpes Nimes France Bergerac Estates Limited 215,278 20,021
(Bellegarde)
Leipzig Fashion Outlet Brehna Germany Stable International 172,200 16,015 2016
Designer Outlet Village Duisburg Germany Freeport Retail Ltd. 280,800 26,114 2017
McArthurGlen Designer Remscheid Germany McArthurGlen Group 286,200 26,500 2017
Outlet Köln (Köln)
Werl The Style Outlets Werl Germany NEINVER 182,992 17,018 2016
MO Fashion Outlet Budapest Hungary Rioja Developments 161,500 15,020
San Pellegrino Outlet Village San Pellegrino Italy Arcus Real Estate 139,900 13,011 2016
Torino Outlet Village Turin Italy Arcus Real Estate 209,900 19,521 2016
Centerfalls Designer Beirut Lebanon Sidcom 324,000 30,132 2016
Outlet Resort
Amsterdam The Style Outlets Amsterdam Netherlands NEINVER 204,520 19,020 2016
Zevenaar Fashion Outlets Zevenaar Netherlands Stable International 194,400 18,000 2018
Algarve The Style Outlets Faro Portugal NEINVER 252,960 23,525 2016
Fashion House Outlet Bucharest Romania FASHION HOUSE Group 189,000 17,500 2016
Centre Bucharest East
FASHION HOUSE Outlet St Petersburg Russia FASHION HOUSE Group 398,000 37,014 2017
Centre St. Petersburg
Viladecans The Style Outlets Barcelona Spain NEINVER 285,252 26,528 2016
Istanbul Fashion Outlet Istanbul Turkey ArcoRetail S.p.A. 559,700 52,052
McArthurGlen Designer Istanbul Turkey McArthurGlen Group 215,300 20,000 2018
Outlet Istanbul (Asia)
McArthurGlen Designer Istanbul Turkey McArthurGlen Group 215,300 20,000 2018
Outlet Istanbul (Europe)
30 planned centers 18 developers/operators 6,622,316 615,272
*11 are planning 2016 openings
Source: VRN/IOJ
4 I n t ernational Ou tle t Journal Winter 2016
Vicolungo The Style Outlets Experience, Profitability and Future A quality shopping experience based on location, architectural design, brand mix and services. The Style Outlets and FACTORY outlet centres offer choices that are functional and efficient while remaining attractive to shop operators and visitors. Marketing and leasing strategies that ensure successful results, increasing sales and foot traffic with a total of 42 million customers visiting our outlet centres in 2014. And all this upholding the principles of economic and environmental sustainability. 311,600 SQ.M. 1,450 SHOPS FRANCE GERMANY ITALY POLAND PORTUGAL SPAIN
Cover Story
MC adds FOC Ochtrup
to its German portfolio
Long a believer in the
outlet potential of
Germany, MCG adds
a 3rd center there as
plans for a 4th move
forward.
A new joint venture announced
in November gives McArthurGlen the
majority stake in Hütten Holding’s Fac-
tory Outlet Center Ochtrup near Münster
in the Rhine-Ruhr region of northwest-
ern Germany. MCG will operate the
18,000-m2 center, handling its day-to-day
management, marketing and leasing.
FOC Ochtrup was developed in
2004 by fashion and retail entrepreneur
Thomas Dankbar, the principal of
Hütten Holding. His vertical fashion
company Bianca has its factory in
Ochtrup, Already a successful center with
more than 2 million visitors annually,
Ochtrup Outlet is home to 65 tenants
including Nike, Adidas, Liebeskind,
Lacoste, Esprit, Bogner and Tom Taylor.
McArthurGlen Group, which currently
manages 22 centers in nine countries, al-
ready operates two designer outlets in Ger-
many: McArthurGlen Berlin and McAr-
thurGlen Neumünster, near Hamburg. The
group is also investing a further €150 mil-
At the center of Factory Outlet Center Ochtrup, which features neoclassic architecture, lion in what will become its fourth German
is the 123-year-old Gebrüder Laurenz textile building (top photo). outlet center, McArthurGlen Remscheid
FOC Ochtrup Brands
Adidas Bogner Fire + Ice Dornbusch Jacques Britt Maruti Quiksilver Speidel
Airfield Bugatti Eat Ants Kahla Mephisto Ravensburger Steiff
Alfi CECEBA Bodywear Ecco Kanz Mexx Redford Street One
Allrounder Cecil Edc by ESPRIT Kneipp Michael Kors Roxy Superfit
Ara Shoes Clarks Esprit Lacoste More & More Salamander Tom Tailor
Armani Comma Eterna Lambert Möve Samsonite Tom Tailor Denim
Australian Footwear Converse Fossil Lemmi Mustang Sanetta Tom Tailor Underwear
Bellybutton Crocs Gant Levi’s Nike Schiesser Vero Moda
Bench Daniel Hechter Garcia Liebeskind Berlin O’NEILL Footwear Schwarze Rose Watch Station
Benvenuto DC Gelco Lindt Only Seidensticker WMF
Betty Barclay Depot Geox Marc Aurel Otto Kern Sigikid Zodiac
Bianca Desigual Gin Tonic Marc by Marc Jacobs Patagonia Signum
BiBA Diesel Home Marc O’Polo Junior Pieces Silit
Björn Borg DKNY Hunkemöller Marc O’Polo Underwear Pierre Cardin Skägen
Blutsgeschwister Dockers Jack & Jones Marc Picard Puma Sons and Daughters
6 I n t ernational Ou tle t Journal Winter 2016
MCG performance drives
Portfolio’s GLA expansion
Within the next three years McArthurGlen plans the beginning of 2012 and the end of 2015 – an increase
to expand the GLA of its 22-center portfolio by 50 per- of nearly 30 percent.
cent, growing to almost 900,000 m2 at the end of 2019 l For 2015, McArthurGlen saw double-digit growth in
from 600,000 m2 today: both footfall and customer spend; tourism sales grew by
4 Seven new projects are under way or in planning, all due more than 40 percent.
to open by the end of 2019 in Ghent, Málaga, Normandie, l Tourism sales quadrupled between 2010 and 2014. Across
Provence, Remscheid and two in Istanbul. When complet- the portfolio, the average spend per international customer
ed, the projects will total more than 215,000 m2 of GLA. is more than six times the average spend of local customers,
4 Seven existing centers are expanding, delivering an ad- with China as the biggest international customer, account-
ditional 78,000 m2 worldwide. These expansions will be ing for more than a third of all tax-free sales. In 2015 tax-free
at McArthurGlen Designer Outlet Villages in Ashford, Eng- sales figures grew 25 percent over tax-free sales in 2014.
land; Naples, Venice and Milan, Italy; Parndorf, Austria; McArthurGlen, which secures more than 600 leases a
Roermond, The Netherlands; and Vancouver, Canada. year, added 50 new brands in 2015 to its tenant line-ups.
McArthurGlen’s performance factors: Some of the new brands include Coach, Cesare Paciotti,
l Portfolio turnover grew to around €3.5 billion between Frey Wille, J. Crew, Kiton, Ports 1961 and Thomas Sabo.
near Cologne, due to open in 2017.
Gary Bond, McArthurGlen’s Managing
Director of Development, told IOJ that
MCG has been pursuing this center for a
while. “We’ve known Thomas Dankbar for a
numbers of years,” he said, “and we are de-
lighted to be working with him on taking the
center to the next level. Thomas has incred-
ible contacts throughout Germany – we’re
looking forward to working closely with him
to secure permission to extend the center
by a further 8,000 square-meters. I hope this
will be the first of many new partnerships
across Europe.”
Ochtrup, 1½ hours north of Dusseldorf,
has a huge catchment -- 13 million in a
three-hour radius, Bond said, adding that
McArthurGlen has access to the brands
that German shoppers love. “Germany has
always been a prime target for us because of
its high wages and high spending – and it’s
still underserved by retail.”
Dankbar said that MCG’s track record
will be good for the center and the commu-
nity. “I am very proud of how Ochtrup has
developed since we first opened 11 years ago
with just 5,000 m2 of GLA,” he said. “It is
now time to take the center to the next level.
McArthurGlen’s skills, resources and ways
of working will bring huge benefits to the
center and to the local economy.”
Factory Outlet Center Ochtrup is a 30
minutes from Münster, features neo-
classical architecture and a brick and glass
design. At its center is an iconic 1893
listed building that used to belong to the McArthurGlen has acquired a majority stake in Factory Outlet Center Ochtrup,
Gebrüder Laurenz textile company. c which was opened in 2004 by Hütten Holdings.
Wi nt er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 7
Ownership Changes
Parque Arauco expands
outlet portfolio in Peru
Santiago, Chile-based Parque Arauco in
December 2015 acquired 100 percent ownership
of Strip Centers del Perú, giving it full control
of two planned projects and three existing cen-
ters, including the 80,730-sf InOutlet Faucett in
Lima. Parque Arauco had previously owned 51
percent of SCP and acquired the remaining 49
percent from prior investor Los Portales.
In January Parque Arauco held the grand
opening of InOutlet Premium in Lúrin, which
is in southern Peru on the Panamericana Sur
Highway. Brands tenanting the 91,800-sf center
include Nike, Adidas, Tommy Hilfiger, Kenneth
Cole, Calvin Klein, Dunkelvolk, and Marathon. Brands at Parque Arauco’s InOutlet Faucett in Lima, Peru include Billabong,
Calvin Klein Jeans, RipCurl, Tommy Hilfiger and Quiksilver.
Parque Arauco operates 8.8 million sf of retail
space in Peru, Columbia and Chile. The portfolio includes three Klein, Converse, Gant, Lindt, Puma, Triumph and Vanity Fair.
outlet centers in Chile and the two in Peru. Neinver will continue to manage Futura Park, which attracts
The 274,500-sf Arauco Premium Outlet Buenaventura in more than 1.5 million visitors annually.
Santiago, Chile opened in 2012. In 2014, the developer opened IRUS Fund portfolio comprises a total of 11 outlet
the 70,000-sf Arauco Premium Outlet San Pedro in San Pedro schemes, located throughout Spain, Portugal, Germany, Italy
de la Paz, Concepción, and the 75,500-sf Arauco Premium and Poland with a total GLA of 265,695 m2. and an appraised
Outlet Curauma in Valparaíso. The company opened its first value of € 1,146,900,000.
shopping center in Chile in 1982, entered Peru in 2005 and Neinver is under way on the 25,600-m2 Viladecans The
Colombia in 2008. Style Outlets near Barcelona, set to open this year; the 17,000-
m2 Werl The Style Outlets (between Dusseldorf and Han-
nover) and the 18,000-m2 Amsterdam The Style Outlets in the
LaSalle investment group buys Netherlands, set to open in 2017.
Futura Park Wroclaw
Wroclaw Futura Park in Poland has been sold by IRUS Freeport center sold to Austrian
European Retail Property Fund to LaSalle Investment Manage-
ment for €27 million. The transaction took place in November,
group; ROS will manage it
according to Neinver, which established the IRUS fund in 2007. In November the owners of Austria’s Fashion Outlet
The 20,200-m2 project coexists with Neinver’s 14,000-m2 Parndorf acquired Freeport Fashion Outlet in Hate, Czech
Factory Wroclaw, which has a tenant line-up that includes Republic, from VIA Group Portfolio. Freeport Retail opened
Guess, Chicco, O´Neill, Caramelo, Reebok, Samsonite, Miss the 242,200-sf center in 2003.
Sixty, BillaBong, Mango, Pepe Jeans, Polo Ralph Lauren, The site is at the Austria-Czech border 50 miles north of
Adidas, Diesel, Hugo Boss, Tommy Hilfiger, Lee, Dockers, Vienna and was formerly a duty-free zone. Tenants include
Rip Curl, Desigual, Levis, Nike, Gas, Benetton, Asics, Calvin Asics, Clarks, Esprit, Huber, Juicy Couture, Lego Wear,
O’Neill, Pearl Izumi, Ray Ban, Speedo, Tony Perotti,
Wellensteyn and Zwilling. The Parndorf center is 30
miles southeast of Vienna.
The purchaser, Fashion Outlet Parndorf Investment
Group, is a JV of APM Holding and BETHA Zwerenz
& Krause. An additional investor for this purchase is
the pension fund Versorgungswerk der Zahnärztekam-
mer Berlin & Babcock Pensionskasse VVaG.
The Parndorf group has retained ROS Retail Outlet
Shopping for management, marketing and leasing of the
Freeport center. The immediate plan is to upgrade the
tenancy, amenities and marketing of Freeport Fashion
Outlet. ROS now provides services for six outlet centers
– Fashion Outlet Parndorf (Austria), Freeport Outlet
(Czech Republic), Shopinn Brugnato Outlet Village
(Italy) and three in Germany, Designer Outlet Soltau,
Among the 70-plus outlet tenants at Freeport Fashion Outlet in the Czech City Outlet Bad Munstereifel and Fabrikverkaufe Geis-
Republic are Adidas, Asics, Benetton, Desigual, Geox, Guess and Lacoste. lingen, a 19-tenant center near Stuttgart. c
8 I n t ernational Ou tle t Journal Winter 2016
ICSC European Outlet
Conference
22 March 2016
Business Design Centre, London, United Kingdom
In Association with:
Save
The
ICSC Global Partners Date!
ICSC European Partners
FOR MORE INFORMATION, PLEASE VISIT WWW.ICSC.ORG/2016EOS OR CALL +44 20 7976 3100
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Outlet Perspectives
Who really spends
the most at outlets?
For the first Outlet Perspectives column, a new feature for IOJ, we traffic. The nationalities that buy the
asked five industry executives to describe the difference in spend at outlet most include Chinese and Russian visi-
tors, who continue to spend more than
centers between tourists and local shoppers. As you might guess, tourists –
average, and we have seen increased
especially internationals – tend to spend more than locals, at least on their one spending by visitors from Kuwait, Saudi
visit. However, our executives brought up a number of interesting side issues Arabia and, to a lesser extent, Switzer-
on this topic, such as how to define a tourist and the yearly value of shoppers land.
who spend less per visit but come to the center more often. Another surprising As shopping tourism keeps growing
aspect of the tourist/local equation turns out to be satisfaction levels – those (it could well see an 88 percent increase
who travel the furthest, well, read on to find out. by 2019, according to Euromonitor),
the retail sector’s strategy must focus
justify the trip, resulting in a higher on meeting the wants and needs of a
Colin Brooks spend but overall lower satisfaction as fast-growing segment of its customer
M a n agin g D irector, REAL M their original desires were not met. base. In fact, in 2014 alone, this type of
An analysis of traveler spent €217 million on brands
tourist shoppers Locals are loyal; worldwide, and therefore it is vital to
within the Realm tourists are fleeting work towards customizing offerings and
portfolio of outlet Local shoppers from the sub 30-min- generating synergies with public institu-
centres in the UK ute drive-time have an annualised tions and industry organizations.
reveals three key spend that is on average four times the
trends: value of tourists who originate from
the 90-minute-plus catchment. Longer
Ken Gunn
The further range shoppers are clearly less suscepti- Par tn er an d Di rec tor, FS P
people travel, Brooks ble to tactical advertising, which in turn The contribution
the greater their one-off spend influences many marketing decisions. made by tourists
Tourists adopt a mindset that helps The return on promotional investment to European outlet
them spend as they tend to be more is easier to establish with a local, loyal performance ranges
relaxed and open to impulse purchas- and more engaged shopper who spends from zero to 60 per-
ing. There is a novelty value, too, from less during the visit but more through- cent of sales. Where
seeing brands and products that are not out the year. an outlet centre
normally so readily available to them in sits on this range is
determined by many
their home town or country, and they
are inclined to take full advantage of
Carlos González factors, including Gunn
Managing Director, NEINVER the desirability of its brands, quality of
hard-to-find items.
Shopping tour- environment and architecture, proximity
The further people travel, the ism has become an to major tourist attractions, provision of
less satisfied they are often-decisive fac- relevant services (e.g., tourist informa-
The counter-intuitive relationship tor in consumers’ tion, tax refund and bureaux de change)
between greater spending and lower sat- travel experiences. and the ability of managers to provide
isfaction is an example of the sunk-cost Although Europe first-class customer service (in many
bias – a phenomenon which makes us lags behind Latin languages) and to work proactively and
behave and shop irrationally. The longer America, Japan and strategically with domestic and interna-
range outlet shopper may well have set emerging markets tional hospitality industry partners.
off with the intention of buying shoes, González in this area, we have It is easy to simply think of tourists as
luggage and cosmetics but they may detected an increase in foreign visitors brand-hungry Chinese or Russians but the
discover a shortage of product in their who come to outlet centers proactively, reality is much more diverse. While some
specific size or preferred brand. At this in search of fashion and accessories. centers serve the world’s major cities,
point the voice inside their head will Targeting both local and foreign there are also outlet centres serving large
say “I have travelled nearly two hours shoppers, certain centers in The Style domestic tourist markets (such as Clarks
to get here; there must be something I Outlets platform, including those in Village and Shopinn Brugnato) and others
can buy.” This response results in their Italy and Germany, find that tourists ac- that are daytrip magnets for large regional
being more purposeful in an effort to count for about 8 percent of their foot populations (such as Gunwharf Quays
10 I n te rnational Ou tle t Journ al Winter 2016and McArthurGlen Roermond). Whether they have travelled halfway Simon Rosenberg
Nearly half of tourism trips involve around the planet, or just around the Senior Retail Consultant, FSP
visiting friends and families, so even block, the best outlet centres work hard
cities with relatively few recognisable to create a sense of enjoyment in their Since the 1980s
attractions can still attract large num- positioning, seek to curate the perfect the evolution of the
bers of domestic tourists. When FSP day out experience and provide excep- outlet centre has been
undertook a visitor survey at a rural site tional customer service, which makes all one where the role of
in a relatively unheralded part of the visitors feel that they are valued guests. experiential tourism
UK, 75 percent of respondents who has begun to play an
integral part of the
had travelled for longer than 15 minutes
considered themselves to be on a day
Brendon O’Reilly industry’s focus and
out rather than a shopping trip. This
M anag i n g Di rec tor , growth. Traditionally
tourist or leisure mindset is one of the FASHI O N HO U S E Grou p the outlet centre role Rosenberg
key strengths that differentiates outlet Our experience was to clear high volumes of overstock
and full-price shopping venues, and it’s in Fashion House from mid-market brand names to do-
one of the strongest opportunities for Group is obviously mestic shoppers. Global brands would
further growth. based on our busi- scorn at the idea of having a large
The food and beverage offer at many ness focus on the exposure in such a potentially brand
outlet centres, particularly those in emerging markets damaging channel.
France and Germany, is weak and out of Central & East- Today’s 4th generation outlets (The Vil-
of step with the requirements of many ern Europe and lage format) have given shoppers a destina-
visitors. Tourists typically spend 25 Russia, which have tion that is fun, mixed-use, enticing and is
percent more on F&B than they do on many different in effect a destination for a family day out
O’Reilly
fashion, but F&B is less than 5 percent characteristics compared to the outlet and in some cases an evening activity, too.
of sales at most outlet centres on the sector in more developed territories. With larger catchments being drawn to
European continent. There are also op- Consumers in these markets, particu- such experiences, global brands are increas-
portunities for leisure, and indeed, many larly enthusiastic to acquire Western ingly enhancing their stores to attract those
outlet centers, such as Gunwharf Quays European and U.S. brands, use outlet shoppers in order to see growth and profit-
or Zweibrücken The Style Outlets, centers much more regularly, spend- ability in their own retail portfolios.
benefit from their adjacency to major ing less money per visit but making The international tourist is an impor-
leisure attractions. regular monthly visits, compared to tant catalyst for spreading loyalty and
International tourists can spend the norms of the more developed engagement back home. Once a custom-
nearly twice as much per visit as the economies. er has bought into the outlet equation of
average outlet visitor while domestic Therefore, what is really important for brands and values, she is more likely to
tourists spend around one and a half our business is the lifetime value of regu- seek out the brand in other distribution
times the average. While this sounds lar customers, which we see by looking channels around the world. It is a route
very attractive, it is worth remembering at their spend with us over a year rather to feeding brand loyalty via the medium
that the potential for repeat visits during than only looking at an average trans- of price, promotion and experience.
the year is limited. Over the course of action value per visit. And, of course, Such is the importance of the inter-
a year for example, FSP’s analysis of there’s more value in regular customers’ national tourist. More and more opera-
outlet shopper value shows that regular referrals and recommendations. tors seek to use translated POS material,
visitors from the inner catchment can What is the same in CEE/Russia as in targeted promotions, shuttle buses and
in fact spend more than three times the global outlet sector is that consum- link trips to ensure that whoever the
the average value of a tourist making a ers who travel from further away tend shoppers are and wherever they originate
single annual visit. to spend more per visit and stay longer. from, they will feel compelled to spend.
Seasonal patterns can also result in That is practically a universal truth, for New outlet developments are now
substantial swings from quiet to heav- sure. In our Fashion House Outlet Cen- primarily located close to major cities
ily congested periods, and for some tres, either in a resort such as Gdańsk or with strong motorway and/or rail links.
consumers, this can be a reason not to in the capital cities Warsaw, Bucharest We know that one key to success is
visit. It is therefore important to plan and Moscow, there is a distinct tourist making sure that tourists from any-
seasonal promotions carefully and to element to the customer base. Many are where can arrive at the outlet centre
seek to manage visits across the year. “shopping tourists” from neighbouring with seamless efficiency. c
In FSP’s experience, tourists represent countries with high prices or limited
For the Spring 2016 IOJ, Outlet Perspectives will
core business for some outlet centres, supplies of Western goods. ask brands, “What common denominators do you
but simply icing on the cake at others. But normally, a high-spending tourist see in the centers where your stores perform the
It is important for operators to recog- may well visit only one time, whereas best? How about commonalities in centers where
nise the unique tourist/resident value our enthusiastic local fashionista may your stores struggle?” If you would like to provide
opportunities that exist at every site come dozens of times, such that the your perspective on this question in 250 words or
and to adopt an appropriately balanced lifetime value of the local, regular shop- less, please send it to IOJ editor Linda Humphers at
per will always be greater. lhumphers@icsc.org by Tuesday, 1 March.
approach to attract visitors of all types.
Wint er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 11Center Opening
Stable stays the course
with FOCs in Germany
With the 2015 opening of
Fashion Outlet Montabaur,
Germany now supports 12
outlet centers totaling
almost 230,000 m2. Stable
will add another in April.
B y L IN DA HUM P H E RS
E d i to r i n C h i e f
When Stable International opened
Fashion Outlet Montabaur more than 85
percent occupied on July 31, 2015, the de-
veloper knew the center would perform well.
First, the scheme is right on the A3, between
Cologne and Frankfurt, where 165,000 cars
pass daily – the A3 is Germany’s second-most
frequently traveled motorway. And the center
is just two minutes from the bustling Inter
City Express rail station.
So when 52,000 people visited Fashion Out-
let Montabaur in its first three days, Stable was
even more confident that the center’s perfor-
mance would grow. Five months later, more
than 1.5 million shoppers had visited the center
and turnover is now 20 percent above forecast.
The center’s sleek and open architecture per-
fectly fits the outlet center of the future.
Montabaur is in the geographic center of
the two densely populated regions of Rhine-
The 14,000-m2 Fashion Outlets Montabaur has seen robust footfall since its Main and Rhine-Ruhr. With a population of
opening day on July 31, 2015.
17.5 million within 90 minutes, and an FOC-
Fashion Outlet Montabaur tenants relevant demand volume of €4.9 billion, there
Asics Desigual Levis S. Oliver is ample, and now proven, sales potential in
Bassetti Diesel Marc O Polo Salamander this market.
Benetton Dressler Marvelis Schneiders IOJ first reported on Fashion Outlet Mon-
Better Rich Esprit Melvin and Hamilton Society Shop tabaur in 2008, which shows the commitment
Betty Barclay Estella Michel Herbelin Stefanel required to develop an outlet center in most
Bruno Banani Fossil Möve Tom Tailor of Europe. Between economic downturns
Bugatti Gaastra Mustang Tommy Hilfiger for consumers, investors and brands, tough
Camel Active Garcia Nike Triumph approvals processes by concerned munici-
Carl Gross G-Star Neill Vingino palities, and tenant radius restrictions (now
Clarks Hunkemöller Odlo* WMF disallowed), the outlet business isn’t for the
Columbia* Juvia Olea faint-hearted.
Comma Kunert Pano *opening soon But now that Stable has opened the 14,000-
Converse La Place Rich and Royal m2 Fashion Outlets Montabaur, the company’s
second German project will open in April.
12 I n te rnational Ou tle t Journ al Winter 2016Fashion Outlet Leipzig, also on the
planning list since 2008, is already 90
percent leased. Phase 1 will be 11,000
m2 with space for 65 tenants, which will
be followed by a second phase of 8,000
m2 that will add another 50 shops.
The center’s site is within the triangle
of Leipzig, Halle and Dessau, near the
crossroads of the motorways A9 (from
Munich to Berlin) and A14 (from Dresden
to Hannover). The one-level center, which
will be enclosed to accommodate the
weather in the region, has been designed
in the style of a Victorian market hall.
In other news, Fashion Outlet Rosada,
which Stable manages, reported a 12
percent increase in sales for 2015 com-
pared to 2014. An 8,000-m2 expansion
and complete makeover of the common
areas will open there in May, bringing
the center to 24,396 m2 and more than
100 stores. Fashion Outlet Rosada is in
Roosendaal, the Netherlands, between The architecture of Stable International’s Fashion Outlets Montabaur shows the
Rotterdam and Antwerp. c clean, sweeping line of steel and glass of modern Germany.
Existing Outlet Centers in Germany
Center Developer/Operator GLA sf GLA m2 Opened
Montabaur Fashion Outlet Stable International Development BV 156,600 14,564 2015
McArthurGlen Designer Outlet Neumünster McArthurGlen Group 291,150 27,077 2012
Designer Outlet Soltau Resolution Property 145,000 13,485 2012
Factory Outlet Center Ochtrup McArthurGlen/Retail Development Group 183,000 17,019 2012
McArthurGlen Designer Outlet Berlin McArthurGlen Group 226,000 21,018 2009
Designer Outlets Wolfsburg Outlet Centres International 189,000 17,577 2007
Seemaxx Factory Outlet Center Hesta Immobilien GmbH 48,440 4,505 2006
Ochtum Park Mullmann & Grundstucksverwaltung 66,960 6,227 2006
Ingolstadt Village Value Retail PLC 221,000 20,553 2005
Wertheim Village Value Retail PLC 225,000 20,925 2003
Zweibrucken The Style Outlets NEINVER 226,000 21,018 2001
OutletCity Metzingen Holy AG 484,400 45,049 1995
12 centers 2,462,550 229,017
Source: VRN/IOJ
Wint er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 13Center Opening-Asia
Silk Road, RDM keep
steady pace in China
Silk Road, which opened
its third outlet center
in 2015, readies three
more for this year and
and two for 2017.
Chinese consumers who enjoy
dressing in Italian designer apparel and
accessories – at bargain prices – have
found a new Silk Road to these afford-
able luxuries in the spreading network of
Florentia Village Designer Outlet centers.
The joint-venture of Silk Road Holdings
and RDM Asia (which handles operations,
marketing and leasing) has opened three
Florentia Villages in the leading metro
areas of Beijing-Tianjin, Shanghai and the
most recent, in Guangzhou.
The JV has also broken ground on two
more centers with late 2016 opening dates
and has another pair for 2017. In addition
to those projects, as well as expansion to its
Beijing and Shanghai centers, the team also
plans a boutique-sized center of just 4,686
m2 set to open this fall in Hong Kong. The
two-level center will be near the Kowloon
Commerce Center in the Kwai Chung area.
By yearend 2017, the eight Florentia Vil-
lages will total nearly 385,000 m2. Silk Road
The 31,034-m2 Florentia Village Guangzhou, which opened September 24, 2015, is anticipates serving 30 million shoppers an-
Silk Road/RDM’s third outlet center in China since 2011.
nually in its eight outlet centers – the three
operating Florentia Villages drew 8 million
Silk Road’s Steady Pace in China visitors during 2015, with combined retail
sales of $700 million, according to RDM.
Florentia Village locations GLA sf GLA m2 Opening
The latest milestone was the Sept. 24
Beijing-Tianjin 538,200 50,053 2011 opening of 31,034-m2 Florentia Village
phase 2 86,100 8,007 2017
Guangzhou-Foshan. RDM plans to open
Shanghai 538,200 50,053 2015 a 16,517-m2 phase 2 by this May, to bring
phase 2 322,900 30,030 2017
total Guangzhou GLA to 47,551 m2.
Guangzhou-Foshan 333,700 31,034 2015 The center opened with about 75 signed
phase 2 177,600 16,517 2016
tenants, including 15 with store openings
Chengdu 538,200 50,053 2016 planned for year this year.
Wuhan 473,600 44,045 2016 The FV Guangzhou site, on Shugang
Hong Kong Elite 50,382 4,686 2016 Road by the Guangzhou West Express-
Chongqing 538,200 50,053 2017 way has a 90-minute catchment of at
Qingdao 538,200 50,053 2017 least 28 million people and is within a
8 Florentia Villages 4,135,282 384,581 20-minute drive of the city centers of
Source: RDM Asia Guangzhou and Foshan. FV Guangzhou
14 I n te rnational Ou tle t Journ al Winter 2016Florentia Village Guangzhou’s Venetian-style architecture goes hand in hand with the center’s “visit Italy without going to Italy”
marketing campaign.
provides free shuttle bus service every Guangzhou for their first outlet stores planned to offer both a traditional lion
30 to 40 minutes connecting to Guang- in southern China. dance and a Venetian Carnevale parade.
zhou South Railroad Station, a massive Florentia Village centers offer a ten- RDM Asia is a unit of Florence,
modern facility that accommodates ant mix tuned toward luxury brands, Italy-based Fingen Group, a diversified
four railways including high-speed train with iconic Italian designers from real estate, textiles, retail and financial
service, as well as subway service. Armani to Versace prominent among business that has a JV with McArthur-
The center features an underground them. Silk Road promotes the “Visit Glen for five outlet centers in Italy.
facility for a portion of its 2,500 parking Italy without going to Italy” theme, RDM’s partners in Silk Road Holdings
spaces, a concession to the April-to- amplified by extravagant Venetian-style include Hong Kong-based Gaw Capital,
September rainy season. architecture. For the Chinese New Year London-based TH Real Estate and
“Consumers have shown an equal celebration in February, FV Guangzhou New York-based Waitex. c
display of interest under dif-
ferent weather conditions. Florentia Village Guangzhou Tenants
the footfall has performed Adidas Fed KFC Puma
steadier than the expectation,” Aigle Fila Lacoste Sammy
Maurizio Lupi, managing direc- Anagram * Folli Follie Lancy * Samsonite
tor, RDM Asia, told IOJ. Armani Furla * Lee Sasa
In a centerwide promotion Bean Pole * Gant Levi’s Skechers
during the first two weeks, shop- Brooks Brothers Gap Lily Starbucks
pers who spent €420 in one day Calvin Klein Jeans G-Star Raw * Marisfrolg S.T. Dupont
received a €15 gift card, plus Calvin Klein Performance Guess MaxMara * Stella Luna
a scratch card with chances to Calvin Klein Underwear Häagen Dazs Michael Kors * Subway
Charriol* Hazzys/Camicissima Moussy Swarovski
win merchandise from Bottega
Clarks Hugo Boss* Navigare Teenie Weenie
Veneta, Celine, Prada and other
Coach Hush Puppies New Balance Test-Tube
tenants. Lupi said the U.S.-based
Columbia Sportswear Inniu Nike Timberland
brands Coach, Gap and Nike
Converse I.T. The North Face Todllon
were among the most popular
Crocs Jack & Jones Ochirly Tommy Hilfiger
stores during the opening period.
Daniel Hechter Jeep Only Under Armour*
Etro, Folli Follie, Inniu, IT, J. Venchi*
Ecco Jessica Episode* Philipp Plein*
Linderberg, Jorya, S.T. Dupont E. Land J. Lindeberg Pizza Hut Versace*
and Swarovski were among the Etro Jorya Ports * opening soon
global brands that chose FV
Wint er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 15Center Opening-Asia Gloria Outlets draws Taiwan’s value shoppers The Outlet! Company and Gloria Hotel Group team up to bring Western-style outlet retailing to Taiwan. The retail scene in greater Taipei, capital of the island nation of Tai- wan, has a new landmark: The 210,867-sf Gloria Outlets opened by Outlet! Company and Gloria Hotel Group on Dec. 18. The center features 90 retailers in a largely open racetrack layout, something of a novelty for Taiwanese shoppers. Plans call for three phases that will ultimately lead to a 590,000- sf center with more than 250 stores. The site is in Qingbu, a 45-minute drive southwest of central Taipei on Local Road 31 just south of the interchange with Airport Expressway (Highway 2). More than 9 million people reside within 40 miles of Glo- ria Outlets in the dense Taipei-Keelung-Taoyuan metropo- lis of northern Taiwan. A 2015 study by CBRE showed that Taipei is the world’s fourth most-sought market by global retailers, behind Tokyo, Singapore and Abu Dhabi. Gloria Outlets has 2,500 underground parking spaces, is directly connected to the existing high-speed rail network, and a platform at the center will connect to an under-construction rail link to the main airport, Taoyuan International. At the grand opening, many consumers arrived by high speed rail, which connects to the relatively small second floor that houses the 600-seat food court and a dozen retailers, including Nautica, Nike Factory Store, Tommy Hilfiger and Under Armour. Long lines formed at these stores and in front of other brands. Roots, a Canadian lifestyle brand popular in Taiwan, offered 90-percent discounts on many prod- ucts. Hugo Boss, Timberland, Tommy Hilfiger and Tumi were among retailers with price cuts of 50 percent to 70 percent. Swarovski shoppers signed up for chances to win a limited edition bracelet. Retailers taking part in a centerwide promotion for extra-savings coupons included Aigner, Armani, Polo Ralph Lauren and Roberto Cavalli. Gloria Outlets’ developers retained Architects Orange, Designed by architects from California, Gloria Outlets has the pastel the California-based firm that has designed outlet centers colors and open plan of outlet centers in the U.S. for Simon, including Desert Hills Premium Outlets main floor. The larger plaza provides common space for special in Los Angeles and Yeoju Premium Outlets in South events with fountains to tease the senses. Korea. Surfaces are generally pastel, sleek and smooth, The JV has already begun construction on a 140,470-sf phase accented with rough stone and marble textures. Two 2 with a planned opening by holiday 2016. Further plans call for a sunken plazas help illuminate the parking areas below the 237,900-sf phase 3 to open by holiday 2017. 16 I n te rnational Ou tle t Journ al Winter 2016
Gloria Outlets Tenants
0918 Loewe
2020 EYEhaus Michael Kors
Agatha Paris Moiselle
Agnes b. Mothercare
Aigner Mountain Hardwear
Alexandre de Paris Napapijri
Arena Nautica
Armani Outlet New Balance
Artifacts Nike Factory Store
Best Hot Pot Restaurant Nike Golf
Brooks Brothers Nishiki Ramen
Calvin Klein Underwear Nordic
Chloe Chen Orobianco
Coach Paul & Joe
Columbia Paul Frank
The Cosmetics Company Store Philips
Cotelac Police
Desigual Polo Ralph Lauren Factory
Diane Von Furstenberg Store
Dubu House Korean Cuisine Puma
Dunhill Ramen Sanji
Ecco River Woods
Eden Park Paris Roberto Cavalli
Esprit Roots
Fei Yue Ji Thai & Vietnamese Cuisine Roots Lodge Café
Folli Follie Salvatore Ferragamo
Funbox Samsonite
GMP Baby Sanmin
Gyu-Kaku Japanese Grill Sentosa Singaporean Cuisine
Han House Korean Cuisine Starbucks Coffee
Hanlin Tea Room Subway
Hao Pin Teppan Dishes Superdry
Harujuku Kitchen Swarovski
Hengdeli Swatch
Hugo Boss TGI Fridays
iCB Timberland
JEpoque Tin Café
J. Lindeberg Stockholm Tod’s
Jeep Tommy Hilfiger
Jimmy Choo Tough Jeansmith
Shoppers have easy access to Gloria Outlets, which is directly Jorya Outlet Triumph
connected to Taiwan’s high-speed rail network and will soon Joseph True Religion
link to the island’s main airport. Kenzo Trussardi
Gloria Hotel Group is based in Taipei, and The Outlet! Kipling Tsao Di Ting Traditional
Kuo Health Chinese Medicinal Cuisine Taiwanese Food
Company has offices in Taipei, Shanghai and Hong Kong.
La Bonta Italian Cuisine Tumi
The duo started a long-term development and management UGG Australia Outlet Store
Laetitia Puff & Dessert
partnership in 2009. For Gloria Outlets Taiwan they worked Les Enphants Plus Under Armour
with Cathay Life Insurance, the master plan developer for Les Nereides Woogo Smoothie
the 54-acre site where hotel, entertainment and office space LeSportsac Xian Chu Teppanyaki
will also be developed. Levi’s Zwilling J.A. Henckels
TOC’s top executives, Daniel Kelly, president, and Anjelica
Manalo, VP-finance and administration, were previously with side of the city opened in 2005
Simon (then Simon Chelsea Premium Outlets) in its Asian l Leeco Outlet Gongguan District in the university area of
outlet ventures. Rick Mao, VP leasing, has expertise in tenant Taipei opened in 2012
negotiation and management for luxury retail properties in the l The 500,000-sf E-DA Outlet Mall, in Kaohsiung, east of
Taipei market. TOC currently handles the leasing and manage- Taipei, is part of a complex that includes an amusement park,
ment of two outlet centers in mainland China: Mega Mills in entertainment venues, hotels, residences and schools.
Shanghai, open since January 2013, and Nanjing East Outlets, Direct competition is due for Gloria Outlets in the form of
which opened in October 2015 (see story on page 22). Mitsui Outlet Park Linkou in New Taipei City, close to Taoyuan
The greater Taipei region is home to at least three other International and less than 20 miles from Gloria Outlets.
outlet centers, although the layouts and shopping experi- Phase 1 of the planned 485,000-sf center is slated to open by
ence are quite different from the Gloria Outlets model. this spring. The project is a JV of Japan’s Mitsui-Fudosan and
l The multistory Leeco Outlet Neihu District on the east Taiwan-based Farglory Group. c
Wint er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 17Center Opening-Asia
Nanjing East Outlets
opens with fireworks
The center’s 77-acre site has plenty
of room for expansion and for family
recreation activities, including picnic
space, a Ferris wheel and a 9-hole
miniature golf course.
Nanjing East Outlets, a joint-venture of The
Outlet! Company and WB Outlet Developments, grand
opened in Zhenjiang City on Oct. 1, 2015. Although the
239,206-sf center soft-opened in February 2015, the
autumn event was timed to coincide with and celebrate
the National Holiday in China. Merriment was in the
air, with traditional drum shows, fireworks, flash mob
dances and a fashion show featuring wares from more
than 50 tenants including Adidas, Armani, Coach,
Ermenegildo Zegna, Gap, Nautica, Nike, Replay, Ted
Baker and Under Armour.
Shoppers tapped into cash coupons and gift-with-pur-
chase certificates through both in-store promotions and
centerwide lucky draws. The GM of the 4,736-sf Coach
store said the retailer achieved the highest opening-day
sales of any Coach outlet store in China.
The Nanjing center is at the junction of the S243
Highway and the G25 Expressway, about 30 miles south
The Outlet! Company and WB Outlet Developments worked to-
gether to develop Nanjing East Outlets; a second phase of 114,000 of downtown Nanjing, and it is served by shuttle bus and
sf will open in 2017. high speed rail. The 77-acre site has ample space for family
recreation, including a lakeside park with pedal boat rentals,
picnic grill space, children’s playground equipment and a
nine-hole miniature golf course topped off by a 165-ft
Ferris wheel. Eight food retailers are arrayed around the
central food court, which seats 500.
TOC’s partner, WB Outlet Developments, is a
Hong Kong-based consortium that was key in
the land acquisition for the site. Nanjing, the
capital of Jiangsu province, has a metro popu-
lation of 8.2 million.
Construction on a 114,100-sf phase 2 at
the center will start this year and open in
18 I n te rnational Ou tle t Journ al Winter 2016Nanjing East Outlets Tenants
361° Erdos Northland
Able Jeans Ermenegildo Zegna One Way
Adidas Etam Palladium
Aigle Fabi Patagonia
summer 2017. A 104,400-sf phase 3 has also been proposed. Aigner Ferre Milano Paul & Joe
Anne Fontaine Fila Peuterey
TOC’s first Chinese project, Mega Mills, opened in Shang- Arc’Teryx Folder Plory
hai in January 2013. The two-level, 575,000-sf center is a Armani Gap Ports
joint-venture with Shanghai Welead Investment Co., a unit of Beaume Gas Rebecca
the diversified Pearl River Investment Group. That center in- Braun Buffel Giovanni Valentino Replay
cludes a nine-screen cinema, a 600-seat food court, a selection BTR Hasbro Rothschild
of fast casual restaurants and more than 150 retailers, includ- CGX He Feng Ting Ramen Royalway
ing Balmain, Furla, Gucci, Michael Kors, Roberto Cavalli, Charriol Interesting Outdoor Salomon
Coach I.T. Samsonite
Shanghai Tang, Ted Baker and Versace.
Columbia Jack Wolfskin Satchi
In December 2016, TOC opened with Gloria Hotel Group Converse JB Martin Seiko
the 210,867-sf Gloria Outlets in Taiwan (see page 20 for further Crocs Jorya Starbucks
details). The Outlet! Company has not yet started a third main- Daniel Hechter Kailas Stella Luna
land China project, but is considering both the Wuhan and Delsey Kolping Swarovski
Zhuhai markets. The developer is also exploring the potential Devil Nut Levi’s Ted Baker
for outlet centers in Philippines and Thailand. c Diesel Mandarin Collar Teenie Weenie
Dkode Modesto Bertotto Test-tube
Ecco Mothercare Tru Trussardi
Edwin Nautica UGG
Eland Navigare Under Armour
Embry Form New Balance Yooki
Eminent Nike
The grand opening of Nanjin East Outlets was delayed to take
advantage of China’s National Holiday, a time of huge promo-
tions and merriment.
Wint er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 19Global Briefs
Resolution Property enters a new retail partnership
Resolution Property has formed
a joint venture with the Chinese invest-
ment group Fosun Property. Formed in
June 2015, the entity is called Resolution
Property Investment Management and
will act as Fosun’s exclusive investment
manager across Europe. Through the
RPIM joint venture, Fosun Property will
be the cornerstone investor in the forth-
coming Resolution Real Estate Fund V.
Resolution Property, which is approach-
ing its 15th year as a value-add investor
in the European retail property sector,
will target Western and Central European
markets, especially gateway locations in
the United Kingdom, Germany, France,
Netherlands, Belgium, Spain, Scandinavia,
Poland, Hungary and Czech Republic.
The company will build on its ex-
tensive track record and proven asset
management approach as a pioneering
value-added investor in European outlet
and shopping center assets. It will seek
opportunities to reposition existing as-
sets through reconfiguration, extension, Construction of the 8,000-m2 extension at Resolution Property’s Rosada Fashion Out-
let will open in May. The center is in Roosendaal, Netherlands.
redevelopment, rebranding and re-engi-
neering of the tenant line-up. a 370-m2 store. The center is now fully “The demand from top European
Meanwhile, Resolution is busy: let with 2015 sales up 12 percent and brands for strategically-located, high
l Construction of the 8,000-m2 exten- footfall up 7 percent. quality outlet centers remains strong,
sion at Rosada Fashion Outlet in Roos- l More than 40 percent of units in reflecting high footfall and healthy cus-
endaal, Netherlands, will open in May. the 12,000-m2 first phase of the newly tomer spending power in key regional
New tenants will include Cecil, Street acquired Honfleur Outlet Centre in markets,” said Michel Nangia, principal
One, Adidas, La Place, Van Gils, G-sus Normandy are in legal hands or ad- at Resolution Property.
and Gentiluomo. vanced negotiations. Phase 1 is due to Resolution Property, founded in 1998,
l At Designer Outlet Soltau, centrally open in Q2 2017. The development is a has an outlet portfolio that includes
located between Hamburg, Bremen and joint-venture with SHEMA, the French the aforementioned Rosada, Soltau and
Hanover in Germany, Puma has opened public/private partnership. Honfleur centers, as well as McArthur-
Glen Designer Outlet center in Troyes
and in Roubaix.
Holiday sales joyful
for Realm’s portfolio
The Realm portfolio of UK Outlet
Centres delivered particularly strong
year-end and New Year trading figures.
The 2015 totals for footfall were up by
5.1 percent and corresponding turnover
increased by 11.25 percent. While many
full price retailers suffered in the im-
mediate run up to Christmas, the Realm
portfolio saw turnover swell by 6.82
percent in December as a whole, with a
stellar 20.8 percent uplift between Box-
ing Day and New Year.
Resolution acquired the 13,500-m2 Designer Outlet Soltau in 2014; the three-year-old The categories of sports and outdoor
center is at the center of a triangle formed by Hamburg, Hannover and Bremen. wear, which have always been outlet
20 I n te rnational Ou tle t Journ al Winter 2016staples (there is a Nike in three out of
every four outlet centers in Europe),
are now very much in ascendancy as the
nation becomes more preoccupied with
health, fitness and wellbeing. Footwear
and apparel for running, gym and leisure
grew by 35 percent across the portfolio.
The eight UK centers operated by
REALM are:
l Clarks Village in Street
l Freeport Braintree
l Freeport Fleetwood
l Freeport Talke
l Junction 32 in Castleford
l Lakeside Village in Doncaster
l London Designer Outlet in Wembley
l Livingston Designer Outlet in Scotland Realm’s 140,000-sf Lakeside Village, which opened in Doncaster, England in 1996,
is one of Europe’s oldest outlet centers.
Construction starts on Noventa di Piave’s fourth expansion
McArthurGlen has begun con- outlet concepts in the center include designer outlet centers, including
struction a €50 million expansion of Armani, Bottega Veneta, Brioni, five in Italy.
its award-winning Noventa di Piave Burberry, Fendi, Ferragamo, Gucci, The is 40 km from Venice with no
outlet center near Venice. Polo Loro Piana, Marc Jacobs, Prada and direct outlet competition and with
Ralph Lauren was the first brand Versace. a population of nearly 5.5 million
to sign up for a major store in the Over the past three years, the cen- within a 90 minute radius. The
extension, which is due to open by ter has recorded a 59 percent increase 26,000-m2 center has 132 luxury
spring 2017. in visitor numbers and 69 percent in- and designer outlets, as well as
Opened in 2008, and with three crease in sales. A popular destination eight cafes and restaurants, The
expansions under its belt since for international travellers, long-haul newest expansion will add 6,000
then, McArthurGlen Noventa di tourist sales represent 25 per cent of m2 and 25 stores, as well as 1,000
Piave is one of Europe’s most the center’s total turnover. The stel- parking places, bringing the center’s
visited designer outlets, welcom- lar performance of the center is why total to 3,500 parking spots.
ing more than 3 million custom- Noventa di Piave is a major flagship Winner of the prestigious ICSC
ers annually. Brands operating in the McArthurGlen portfolio of 22 Europe’s ‘Best Established Shop-
ping Centre’ Award 2015,
the Noventa di Piave
designer outlet village
features McArthurGlen’s
signature architectural
style of luxury piaz-
zas, open walkways and
landscaped gardens – in
Noventa’s case inspired
by the elegant palazzos of
Venice and Treviso.
McArthurGlen is also ex-
panding four of its centers
this year:
n McArthurGlen Parndorf,
in Austria, 5,000 m2
n McArthurGlen Ashford,
in England, 9,290 m2
n McArthurGlen Serravale
in Italy, 12,500 m2
n McArthurGlen Roer-
McArthurGlen’s Designer Village Noventa di Piave near Venice is one of the developer’s top mond in the Netherlands,
performers with a 69 percent increase in sales in the last three years. 15,000 m2
Wint er 2 0 1 6 I nt e r nat io na l O u t l e t J o ur n a l 21Global Briefs
Fashion House Moscow will launch
second phase in November
Fashion House Group, the largest outlet developer in
the CEE and Russia, started construction in October 2015
on the second phase of its outlet center in Moscow. The
€11 million, 4,500-m2 expansion to Fashion House Moscow
will open on November 4 with 30 new brands, all in time
for this year’s holiday season. The center, a 39,000-m2 en-
closed mall – the first fully enclosed outlet center in Russia
– experienced more than 30 percent sales growth in 2015.
FH Moscow, which opened in June 2013, has become
a popular spot for wedding photos, according to CEO
Brendon O’Reilly. “Whole wedding parties just show
up,” he said. “They love the big fountain and the interior
concept that has a different city theme for each shop-
ping street. They can be photographed in ‘London’ or
‘Milan’ or ‘Paris’ right in Moscow.” As the Russian ruble tumbles, shoppers head to Fashion
Tenants in FH Moscow include Adidas, Reebok, Nike, House Moscow, leading the developer to begin construction on
Puma, Lacoste, Le Creuset, Tommy Hilfiger, Benetton, Sam- the project’s phase 2, which opens November 4.
sonite, Tom Tailor and Mango. The Red Carpet Alley, dedi- parel and equipment labels, including Nike, Adidas, Um-
cated to the high-end fashion stores, includes Blumarine, bro, Reebok, Champion, Converse, Ellese, Puma, Sergio
Baldessarini, Dirk Bikkembergs, Bea YukMui, P.A.R.O.S.H., Tacchini, Carrera, Karrimor and Slazenger
Doucal’s, Moreschi, Zanotti, Luca di Marco and Versace. Issimo Home, 78 m2, a manufacturer of premium
FHG, which is part of Liebrecht & wooD Group, a Europe- home and bath textiles, operates 200 stores in Turkey
an real estate development company established in 1991, and has retail partnerships in 15 countries.
is also working on Fashion House Outlet Centre St. Peters- R&R Boutique, 144 m2, a shoe manufacturer, will oper-
burg. The center’s site is 20 km south of St. Petersburg’s ate a multi-brand concept featuring its own creations, as
city center. The infrastructure, including road access, power well as international footwear brands.
and water system connections, traffic lights and bus stops, Tom Tailor decided to expand its current store in
has been completed. The €70 million, 20,260-m2 project is Fashion House Outlet Centre with an additional 173 m2,
scheduled to open in spring 2017 with 120 store units. which raised the total area of the store to 320 m2.
FHG has delivered and currently manages five Fashion In the past 12 months, 10 other new tenants joined
House Outlet Centres: three in Poland (in Gdansk, Sosnow- the 20,451-m2 Bucharest outlet center: Guess, Mustang
iec and Warsaw), one in Bucharest, Romania, and the cen- Jeans, Spanish Kids, Kiddie Rides, Format Lady, Faith by
ter one in Moscow for a total GLA of more than 86,000 m2. MD, Nissa, Napoleoni, TED’s, Lacoste & Gant. The center
Fashion House Bucharest, which opened in 2008, added is next to Bucharest’s ring road with direct access from
three new tenants in late 2015 – Sport Vision, R&R Bou- the A1 highway, 30 minutes from the city center. The
tique and Issimo Home – and an expanded Tom Tailor store. center has 2,150 parking places and 60 tenants, includ-
Sport Vision, 375 m2, is an international multi-brand ing Puma, Adidas, US Polo, Champion, Stefanel, Mango,
store operator that hosts more than 40 footwear, ap- Ecco, Camel Active, Lee Cooper, Nissa, Lacoste and Gant.
Mill Green Designer Village project in
Millerchip promoted to joined in 2000 after prior experience with
several law firms in Chester and London. Cannock Chase, Staffordshire, Eng-
new position at Realm Colin Brooks, managing director of land. Phase 1, with a planned opening
Realm, said, „We are delighted to have in 2018, would have 80 stores, with
UK outlet center operations and another 48 stores and a multi-story
recruited Giles; he brings a wealth of
management agency parking garage to be added in phase 2.
specialist legal and leasing experience to
Realm has appointed The ultimate buildout would encompass
the Realm business.”
Giles Millerchip head 255,730 sf.
of legal, a newly cre- The site is just off the major M6 Toll
ated position. Miller- Rioja wins approvals Road at Eastern Way (Route A460),
chip will be based in
the North West Of-
for Mill Green project about 15 miles northwest of central
Birmingham, and adjoins the Mill Green
fice of Realm, sited The joint venture of Rioja Nature Park. The nearest competitor is
in Alderley Edge. He Developments and U+I won district Genting Resorts World’s 50-store Out-
Millerchip was formerly head council planning committee approval lets at Resorts World Birmingham, about
of legal at McArthurGlen, which he on Dec. 5, 2015 for their €145 million 30 miles away, which opened Oct. 15. c
22 I n te rnational Ou tle t Journ al Winter 2016You can also read
