2018 MENTAL AWARENESS FOUNDATION'S - WALK FOR AWARENESS 2018 SPONSORSHIP OPPORTUNITIES - walk for awareness 2018 ...
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2018
MENTAL AWARENESS FOUNDATION’S - WALK FOR AWARENESS 2018
SPONSORSHIP OPPORTUNITIES
WALK FOR AWARENESS
WHAT: The 8th Annual Walk for Awareness (WFA)
WHERE: Captain Burke Park, Kangaroo Point, under the
Story Bridge – 8km Riverloop Walk
WHEN: 7th October 2018
WHO: People of all ages and fitness levels - wheelchair,
pram, scooter and pet friendly.
2017: 2,300+ walkers
2018 AIM: 3,000+ walkers
WALK MAP 8 km Riverloop walk - uplifting scenery and beautiful Brisbane sights including the Kangaroo Point Cliffs, Good Will Bridge, Botanical Gardens and the Story Bridge.
AUDIENCE PROFILE • The Walk For Awareness Launches Brisbane based celebrations for Queensland Mental Health Week. • Gathers family, friends and colleagues who have been impacted by mental health and also people who are committed to raising awareness about mental health. • Ultimately helping remove the stigma surrounding all forms of mental illness, related health matters and suicide. • The event is for people of all ages and is wheelchair, pram and pet friendly. • The event connects community; Persons with lived experience of mental illness and suicide who want to connect and come together on the day.
AUDIENCE PROFILE Attendees: • Corporate teams who value good mental health in the workplace. • Socially responsible community members. • Fitness-oriented savvy persons. • Female skew: 18 - 29 years of age. • VIP attendees in past years have included the Queensland Minister for Health, Leader of the State Opposition and other Local, State and Federal Politicians; and the Commissioners of the Queensland Mental Health Commission, the Queensland Police Service and and Fire and Emergency Service.
WHY WALK FOR AWARENESS?
• The Walk For Awareness is the LARGEST walk of its kind in Australia.
• WFA is not your typical charity walk - the environment is upbeat, entertaining and unique.
• The walk is positive and creates a social movement that is aimed at the community coming together for the
increased awareness and the greater good.
• Most suicides and attempted suicides are preventable.
• Mental illness and suicide impacts everyone in some way.
• Mental illness is largely a 'silent illness' as often the symptoms are unseen.
• Remove the taboo and shame shrouding mental illness and suicide.
• Empower individuals with lived experience to seek help for themselves, including the workplace.
• Create a unique, safe, upbeat and entertaining event that connects people, and encourages conversation and action.
• Create an ongoing community of Walk for Awareness Warriors!
MENTAL HEALTH INSIGHTS
In 2015, there were 3,027 deaths by suicide.
8.3 deaths by suicide in Australia each day.
Suicide is approximately three times higher
in males.
For every suicide it is estimated that as
many as 30 people attempt. That’s 180
attempts per day.
That’s more than one new attempt in
Australia, every 10 minutes.
Mental Health is more topical than ever- in
recent years there have been a number of
celebrity passing’s - Robbin Williams,
Anthony Bourdain, Daniel Vickerman, Kate
Spade…
MENTAL AWARENESS FOUNDATION The ‘Walk for Awareness’ allows the Mental Awareness Foundation (MAF) to cast a spotlight on suicide prevention, depression & mental illness. The Foundation's objective is to raise awareness about mental illness and suicide prevention and funds that are donated to non-government community based mental health service providers which provide valuable support and assistance to individuals with lived experience, including crisis intervention. The WFA is the Foundation's signature community event and provides an informative and fun environment to enable conversations about topics that are traditionally stigmatised.
HOW OUR FUNDS HAVE HELPED? RAISED SUICIDE RATE SUPPORTERS $185,550 REDUCED BY 8% 5,250
FOUNDERS OF MAF & WFA
Brisbane brothers – Wesley and Tudor Vasile – lost two friends, Christian and David, to
suicide. Christian and David were in the prime of their lives, were wonderful friends
and loved by all. Their passing was unforeseen and heartbreakingly devastating for
everyone who knew them.
The Walk for Awareness (WFA) was designed to bring a group of people together to
discuss depression and suicide, and the conclusion of the group was that suicide was a
taboo subject . Approximately 100 family and friends participated in
the inaugural tribute walk in 2011 to honour Christian and David.
Wes and Tudor realised they wanted answers to the following questions and it is from
discussions within their friendship circle the MAF and WFA was created:
• Why had Christian and David dealt with their inner demons alone and not reached
out to family and friends for help?
• Why are the topics of mental illness and suicide shrouded in stigma and taboo?
• Why are people uncomfortable in talking about these topics, especially amongst
men and after the loss of a loved one?
The annual WFA brings people together in a friendly environment where the issues of
mental health could be discussed openly with friends, family and supportive strangers.
The Foundation believes that the matter surrounding mental illness and suicide The Vasile Brothers
prevention and bereavement need to be talked about - not shut away.MEDIA & PR- WALK FOR AWARENESS
Official 2018 charity partner of the NRMA Insurance Brisbane
+
Broncos
MAF is the 2018 Leaderboard Charity Partner for National 50:50
Charity Raffle - total of $26 500 raised
MAF video interview on 23 May 2018 with Darius Boyd, Captain of
the Broncos, re his mental health journey
Social media sharing stats re Facebook and Instagram on Walk Day
reach most popular and highest used hashtags
WFA is the official Brisbane launch event for Queensland Mental
Health Week
VIP support such as QMHC Commissioner, politicians, and more
Brand champions and celebrities
Opportunity for brand alignment and PR
Social media sharing
THE MAF CHANGE MAKER ARMY Excitement at the eventINFLUENCERS AT WALK FOR AWARENESS THE MAF CHANGE MAKER ARMY
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
OPTION 1 : Premium Partner
OPTION 2 : Activation PartnerPREMIUM PARTNER
Partnership inclusions Communications:
at the event:
• Brand association at WFA - corporate
website & logo on pre-release, website,
Corporate signage at the event venue
social, EDM and media coverage (usage
MC acknowledgement on the day
requires MAF pre-approval).
Team entry at WFA (up to 10)
2m x 4m marquee on the day for partner
Social:
corporate team
Opportunity to sample / set up activation • Shout-out via MAF & WFA social media
at the event venue / along walk route platforms
Supply and inclusion of exclusive partner • Alignment: Opportunity to use the MAF logo
collateral in MAF participant registration within your own collateral to strengthen
bags / packs (client supplied) brand association (usage to be pre-approved).
Logo Placement on the WFA 2018 SHIRT. • Content partnership opportunities on WFA
social media i.e. that promotes health &
wellbeing, healthyrecipes, mindfulness,
exercise info in the lead up to the walk
Total Investment:
• $7,500 (ONLY 3 AVAILABLE)ACTIVATION OPPORTUNITY ACTIVATION DETAILS: • Bump in: 3 PM, Saturday 6 October, 2018 • Displays, Sampling & Activation • Pre-event classes • Bump out: 12 PM, Sunday 7 October, 2018
ACTIVATION OPPORTUNITY
Create excitement and Social:
brand engagement with • Shout-out via MAF social media platforms
an activation at WFA!
Alignment:
Benefits:
Create meaningful brand interaction with • Opportunity to use the MAF logo within your
attendees own collateral to strengthen brand association
Corporate signage at the event venue and (usage to be pre-approved).
at booth space
MC acknowledgement on the day Communications:
Team entry at WFA (up to 3)
Opportunity to sample / set up activation • Brand Association at Walk for Awareness-
at the event venue / along walk route corporate website & logo on press release,
Supply and inclusion of exclusive partner website, social, EDM & media coverage
collateral in MAF participant registration
bags / packs (client supplied)
Total Investment:
• $2,200ACTIVATION OPPORTUNITY: HUG BOOTH
Sponsorship of the Hug Social:
Booth ‘Love your body • Shout-out via MAF social media platforms
from the inside’
Alignment:
Benefits:
Create meaningful brand interaction with • Opportunity to use the MAF logo within your
attendees own collateral to strengthen brand association
Corporate signage at the event venue and (usage to be pre-approved).
at booth space
MC acknowledgement on the day Communications:
Team entry at WFA (up to 3)
Opportunity to sample / set up activation • Brand Association at Walk for Awareness-
at the event venue / along walk route corporate website & logo on press release,
Supply and inclusion of exclusive partner website, social, EDM & media coverage
collateral in MAF participant registration
bags / packs (client supplied)
Total Investment:
• $3,500ACTIVATION OPPORTUNITY: TRIBUTE WALL
Sponsorship of the Tribute Social:
Wall ‘Give someone you • Shout-out via MAF social media platforms
love a call today’
Alignment:
Benefits:
Create meaningful brand interaction with • Opportunity to use the MAF logo within your
attendees own collateral to strengthen brand association
Corporate signage at the event venue and (usage to be pre-approved).
at booth space
MC acknowledgement on the day Communications:
Team entry at WFA (up to 3)
Opportunity to sample / set up activation • Brand Association at Walk for Awareness-
at the event venue / along walk route corporate website & logo on press release,
Supply and inclusion of exclusive partner website, social, EDM & media coverage
collateral in MAF participant registration
bags / packs (client supplied)
Total Investment:
• $3,500EVENT TIMELINE
THIS OCTOBER, JOIN US TO KICK OFF
MENTAL HEALTH WEEK, AND...
SHARE YOUR STORY BY THE STORY BRIDGE.
#TellYourStory #SaveThe8WalkThe8 #MAFwalk
• Registrations open: 1 July, 2018
• Walk Date: Sunday, 7 October
• High-res logo, social handles & URL required by:
30 August
• Activation concept agreed & finalised: 30 August
• Collateral delivery for registration packs: 17
September
• Signage due at event: 3 PM, Saturday, 7 October
• Bump in time: 3 PM, Saturday, 7 October
• Bump out: 1 PM, Sunday, 8 OctoberTHANK YOU
QUESTIONS?
CONTACT US!
TUDOR VASILE - SPONSORSHIPS / DIRECTOR:
0417 076 578
WESLEY VASILE - FOUNDER / DIRECTOR:
0402 453 163APPENDIX
TERMS & CONDITIONS
1
By your submission and our acceptance of your application for Any distributed materials, with errors falling on the part of the Sponsor,
sponsorship, both parties agree to the following: All sponsorships
are First-come, First-served. 5 will not be recalled. Any changes to event schedules, if needed, will be
communicated well in advance of event date to all Sponsors.
When you pay the sponsorship amount, you agree to the The Sponsor hereby agrees that The Mental Awareness Foundation
2 Cancellation Policy as written below, each in the manner as set forth
on the Sponsorship Contract. Full payment is due by the specified
deadline that has been communicated to you by The Mental 6
may use the Sponsor’s logo, name and company likeness within all
materials promoting, advertising ad marketing The Mental Awareness
Foundation’s Walk for Awareness. The Sponsor hereby agrees to
Awareness Foundation. release rights for all photography / photographs or Video / Videography
taken at the event to beautiful planning, marketing & PR to use for
The Mental Awareness Foundation reserves the right to change such future promotional purposes, on all media channels and platforms.
3
opportunities and descriptions and such changes will apply to you
even if you have agreed to become a sponsor prior to such changes. Cancellation Policy Refund and sponsorship cancellation requests must
If we make significant and material changes, we will provide you the
opportunity to change your sponsorship level and/or obtain a refund 7 be submitted in writing and received via email on or before 14 August
2018 by tudor@mentalawareness.org.au. Refund requests will be
of the sponsorship amount within ten days of such change. determined on a case-by-case basis.
Sponsors paying via credit card will incur an additional 2% Refund / Cancellation requests are determined applicable with request
4
transaction fee for Visa and Mastercard and 3% for American being received on or before 14 August, 2018. No refunds will be
Express. The Sponsor is responsible for providing accurate company
information, company description, logo and any intellectual property 8 granted and no refund/cancellation request received after 14 August,
2018 will be considered. Refund / Cancellation request will not be
/ marketing materials / verbiage to be used by The Mental Awareness honoured once sponsor has benefited or been included within any
Foundation for event marketing & promotion purposes. advertising materials. The Mental Awareness Foundation reserves the
right to deny refund / cancellation requests.You can also read
