Partner Sponsorship Opportunities - United States
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Partner
Sponsorship
Opportunities
United States
Contents
What is Cisco Connect? ................................................................................3
Why Sponsor? ...............................................................................................4
Who Attends? ................................................................................................5
Event Cities & Tier…….................................................................................... 6
Event Schedule……………………………………… .........................................................7
Sponsorship Opportunities.……........................................................................9
Previous Sponsors…..…….. .............................................................................12
Contact Us....................................................................................................13
Appendix & Tier I Layouts…………………………………………………………………………………….14
United States
Cisco Connect defines regional customer education events in strategic markets, bringing the
latest in Cisco technology directly to our customers where they live, work and play.
Customers and prospects representing Cisco’s Commercial, Enterprise and Public Sector
segments are all invited to participate at Cisco Connect events, free of charge. These are the
largest tech events outside of Cisco Live. Attendees represent a wide range of industries and
job levels.
Cisco Connect events offer exclusive access to:
• Insights from Cisco’s leadership on our strategic direction and partnerships
• Educational content on the technologies our customers already use, and the
technologies they will rely on in the future
• The latest and greatest products and solutions Cisco is introducing to assist attendees
with their jobs and drive business outcomes
Unlike other technology events, Cisco Connect is specifically geared towards Cisco customers
and partners, and open to those who view Cisco as a trusted advisor.
Why Sponsor?
Value
There are many industry events in which you can participate, but here is what makes Cisco Connect
different, and why our Partners come back year after year to participate. Cisco Connect events bring
together the audience that you want to meet – technology innovators and decision makers. Becoming
a sponsor offers you a unique opportunity to interact with an influential community. Cisco Connect is
the perfect platform to gain customer leads and introduce your solution offerings.
Year-Round Customer Face Time
Continue conversations from Cisco Live and other large industry events by seeing local customers
face-to-face at Cisco Connect events. Dedicated networking opportunities are built into each event,
guaranteeing your company quality networking time with local technical leaders.
Customer Attendance Growth Year Over Year
Each year, Cisco Connect events get bigger and better. We’re thrilled our events have grown in
popularity. Cisco is committed to keeping the conversations going after the event, so customers are
continuously engaged in our solutions.
Required for Partner Participation
Because these events are customer facing, a sponsorship is required for your company to participate
at Cisco Connect events. We no longer accommodate partner participation at our events without
sponsorship. As a Cisco partner, at a minimum you will be required to purchase a $75 non-
transferrable pass to attend if your company would like to participate without a full sponsorship...
United States
FY19 At a Glance
Service Provider
4%
Education Buyer 3%
Data Center Buyer 8%
Security Buyer 8%
Collab Buyer 5%
CIO Buyer 1%
Public Sector
LoB Buyer 3%
23%
Dev Ops Buyer
5% Commercial
56%
Network Buyer
Enterprise
45%
17%
IT Buyer
22%
Customer Buying Persona Customer Attendance by Segment
3K3K 9K
1K Sponsor Booths Cisco Attendees 49 Locations Customer Attendees
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
City Tiers & Customer Target Attendance
Tier I Tier II
City, State Target Attendance City, State Target Attendance
Atlanta, GA 280 Charlotte, NC 150
Boston, MA 430 Cincinnati, OH 200
Chicago, IL 400 Detroit, MI 220
Denver, CO 475 Dallas, TX 140
Houston, TX 260 Kansas City, KS 180
King of Prussia, PA 240
Los Angeles, CA 270
Milwaukee, WI 175
Minneapolis, MN 420 Nashville, TN 110
New York, NY 205 Oklahoma City, OK 120
Salt Lake City, UT 450 Omaha, NE 225
Orlando, FL 270
Washington, D.C 310
Phoenix, AZ 310
Pittsburgh, PA 135
Raleigh, NC 220
San Jose, CA 200
Seattle, WA 170
St. Louis, MO 170
Virginia Beach, VA 110
Customer attendance estimates; Cisco makes no warranties regarding the number of persons who will attend the Event
2020 Spring Cities Date City, State Location Tier 3/3/2020 Raleigh, NC Raleigh Convention Center 2 3/5/2020 Virginia Beach, VA Virginia Beach Convention Center 2 3/12/2020 Charlotte, NC The Westin Charlotte 2 3/19/2020 Los Angeles, CA Westin Long Beach 1 3/24/2020 Omaha, NE Embassy Suites 2 3/26/2020 Detroit. MI Diamond Center 2 4/1/2020 Seattle, WA Grand Hyatt Seattle 2 4/9/2020 Pittsburgh, PA Doubletree Cranberry 2 4/16/2020 Houston, TX NRG Center 1 4/29/2020 Cincinnati, OH Sharonville Convention Center 2 5/6/2020 Salt Lake City, UT Mountain American Expo Center 1 5/13/2020 Tulsa, OK River Spirit Casino 2 5/20/2020 Milwaukee, WI Wisconsin Center 2
2020 Fall Cities – Coming Soon Date City, State Location Tier 9/30/2020 Washington D.C Walter E Washington Convention Center 1 10/08/2020 New England, MA Gillette Stadium 1 10/21/2020 Chicago, IL Donald E Stephens Convention Center 1 10/22/2020 Phoenix, AZ Westin Kierland 2 11/10/2020 Kansas City, KS Westin Kansas City at Crown Center 2 11/17/2020 New York, NY Javits Center 1 12/01/2020 Saint Paul, MN Saint Paul RiverCenter 1 12/08/2020 Denver, CO Colorado Convention Center 1 TBD/2020 Atlanta. GA 1 TBD/2020 Irving/Dallas, TX 2 TBD/2020 Philadelphia, PA 2 TBD/2020 Nashville, TN 2 TBD/2020 Florida 2 TBD/2020 San Jose, CA 2 TBD/2020 St. Louis, MO 2
Tabletop Sponsorship Package
Tier I Location Tier II Location
Exhibitor Passes 10* 7*
Additional passes can be purchased. We also offer discounted bundle with sponsorship
Exhibit Table
6 ft table, Including Wi-Fi, Electric & Power Strip
Logo on Sponsor Challenge
Mobile App Listing
List of Pre-Registered & Attended Customers*
Per Cisco Privacy, customer lists will contain only name, title and company .
LeadCapture License
Application only; bring your own device
Non-transferrable license for one user
Single Event $3,500
Single Event $4,000
2+ Events $3,300
*2+ event pricing is granted when 2 or more events are contracted. Cities MUST be on the same contract to receive discount.
*Local Sales Tax will be included on final invoice.
United StatesAdditional Sponsorship Opportunities
Option* Tier I Tier II
10 x 20 Booth (LIMIT 4 Per City)
Pipe and drape, table options per location, power, WiFi, 3 Lead License Additional AV can be ordered directly. Floorplans, as they come available, $7,500
are provide in Appendix Section, subject to change.
10 x 10 Booth (LIMIT 6 Per City)
Pipe and drape, table options per location, power, WiFi, 2 Lead License Additional AV can be ordered direct. Floorplans, as they come available, are $6,000
provide in Appendix Section, subject to change.
Gaming Zone
Games included: Connect Four & SkeePutt. Partner logo on game pieces. Includes signage, Lead License, cocktail table with chair.
$5,000
Tote Bags
Co-Branded single color tote bags. Cisco will purchased and ship to event given at least 3 weeks notice of event.
$4,000 $3,000
Lanyards
Co-branded single color lanyards for all attendees. Cisco will purchase and ship to event given at least 3 weeks notice of event.
$3,000 $2,500
DJ/MC
Branded DJ Booth. 4x’s shout out
$3,000
Charging Station (LIMIT 2 Per City) $2,000
One table with 6 or more chairs and charging dock. Partner logo on charging device. 3 weeks notice needed
Room Drop
Ship your own Collateral/giveaway to be placed in general session seating or Track Room. Cisco can support at market price and with 3 week notice
$1,500 $1,000
30 Second Video (LIMIT 4 Per City)
Success Story/Promotional Video on event monitors. Cisco must approve video. Rotation will include Cisco videos and event details.
$1,500
Happy Hour Advertising
Recognition on invite, confirmation email, reminder emails. **Does NOT include cost of food and beverage, or venue rental. Partner provides hot $1,000 $750
appetizers and drinks.
Early Bird Table Reservation
You will have early access to select your table location in the selected city. You will be placed on a list in numerical order from when the contract is $500 $400
signed for the service.
Single Exhibitor Pass (Non-Transferrable)
Sold as standalone, all partners must purchase a pass or sponsor to attend Cisco Connect.
$75 $75
*You do NOT need to purchase a “tabletop” sponsorship package to purchase these additional sponsorship opportunities.
Exception of Early BirdCo-Brandable Options
Additional Information
Logistics
Sign me up! What are my next steps?
Sponsor playbooks are provided
Please email Melissa Kuster (mekuster@cisco.com) to begin the sponsorship contracting approximately one month before each
process. Once a contract has been signed, Cisco Accounts Receivable (AR) will send out an event and contain all the details and
logistics you’ll need as an event sponsor.
invoice for payment up to ten days after the event date. If you’re sponsoring multiple events,
Be sure to share this information with
you’ll receive multiple invoices – one invoice per event. your company representatives who will
be at the event.
Can I share or split a sponsorship with another partner?
No. Sponsorships cannot be shared among partners. Each participating sponsor must have
Payments
their own sponsorship agreement and space.
Cisco AR only accepts check or wire/EFT
payment. Applicable taxes will be applied
Lead Scanning License to your invoice
Please note this is application only, you will need to provide your own device. We suggest
assigning one device that can be shared with multiple reps in the event of an absence. iPods Reminder! You may use Partner Plus
funds to pay for your Cisco Connect
and iPhones are a viable device however iPod Mini’s are not supported. Scanning customers
event sponsorship!
badges with this application will allow to retrieve lead details.
Can I attend without sponsoring the event? Taxes
No. Cisco Connect events are customer facing; partners who would like to attend must Taxes will be included in your final
sponsor or purchase a non-transferrable partner pass for $75/pp. Stand alone Partner invoice based on local city tax.
passes do not include any of the benefits of a full sponsorship. Please provide a copy of your W9 with
your signed contract.
United States2019 Sponsors
United States
Contact
For more information about sponsoring Cisco
Connect United States, please contact:
Melissa Kuster, Marketing Manager
email: mekuster@cisco.com
Phone: 636-735-2715
Americas Headquarters Europe Headquarters
Cisco Systems, Inc. Cisco Systems International BV
San Jose, CA Amsterdam, The Netherlands
Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.
©2019 Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at cisco.com/go/trademarks.
Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1005R)Appendix
Cisco Connect Global Event Leads
Contact Email Address Contact Email Address
United States Melissa Kuster mekuster@cisco.com ASEAN Peter Lye plye@cisco.com
Canada Mark Milton mamilton@cisco.com Japan Taeko Miyazono tkuroiwa@cisco.com
Greater China,
EMEAR Joanne Sackett josacket@cisco.com Hong Kong, Lian Chang Hou liahou@cisco.com
Taiwan
Nesrene O'Connell neoconne@cisco.com
ANZ Taiwan Pamela Wang pawang@cisco.com
Lisa Richardson lisricha@cisco.com
APJC Lai Yun Ho laiho@cisco.com India Ritika Jeremiah ritika@cisco.com
Korea Sun-Joo Choi sunjchoi@cisco.com Latin America Odette Latapi olatapi@cisco.comLos Angeles Layout – March 19
Houston Layout – April 16
Salt Lake City Layout – May 6
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