2018 TCS NEW YORK CITY MARATHON EXPO PRESENTED BY NEW BALANCE EXHIBITOR OPPORTUNITIES

2018 TCS NEW YORK CITY MARATHON EXPO
           PRESENTED BY NEW BALANCE

             EXHIBITOR OPPORTUNITIES

The TCS New York City
                  Marathon Expo Presented by
                  New Balance is the nation’s
                    largest pre-race running
                        event of its kind.

                 New York Road Runners takes
                   over the main showroom of

EVENT OVERVIEW
                 the Jacob K. Javits Convention
                  Center to create this running
                  and athletic experience hub.

                      For 2018, NYRR will be
                 expanding programming, events
                   and show-floor opportunities
                      for partners looking to
                   access and engage with over
                  100,000 marathoners, running
                     enthusiasts, and guests.

Expo Dates and Times:
                Thursday, November 1 | 10:00 a.m. – 8:00 p.m.
                Friday, November 2 | 10:00 a.m. – 8:00 p.m.
                Saturday, November 3 | 9:00 a.m. – 5:00 p.m.

                Race Date:

EVENT DETAILS
                Sunday, November 4

                Location:
                Jacob K. Javits Convention Center
                11th Avenue at West 35th Street

                Audience:
                An anticipated 100,000+ people—
                race participants, fitness enthusiasts, runners,
                locals, and tourists—will visit this free event

The TCS New York City Marathon
has grown from a Central Park race
with 55 finishers to the world’s
largest marathon.

One of the six Abbott World
Marathon Majors, our event sees
more than 50,000 finishers from
every state in America and over 100
countries around the globe!

All runners must come to our event
to pick up their race materials, which
creates a forced flow of over 50,000
runners. The remaining visitors are
family, friends, and others with an
interest in health and fitness.

This is your chance to promote,
sample, and sell to an engaged
audience of runners.

2OI7 RUNNER STATS
Second-Largest Field          Finisher Demographics
of All Time                    39% International

50,773
                               37% NYC Metro Area
                               24% U.S. (Non-NYC Metro Area)

Total Finishers

Gender Split
 58% Men |        42% Women                                    79% of runners
                                                               made a purchase
                              139 Countries                    Median spend of
                              Represented                      $86 per runner

VIRTUAL GOODY BAG
• Customizable digital placements allow
  partners to promote/offer an item of
  value with an image, text, and a hyperlink

• New digital touchpoint reaches
  approximately 70,000 people (all
  marathon participants and volunteers)

• Interactive microsite features brands over
  a 4-week period

• Promotion includes three dedicated email
  communications

• Site receives 64% engagement rate

NEW OPPORTUNITIES
Incremental opportunities offer enhanced exposure.
Please inquire for details on pricing and availability.

Welcome Area Visibility | Opportunity for brand promotion and product
display in the Crystal Palace as attendees are entering the event

Photo Opportunities Sponsorship | Sponsorship of an NYRR photo element
along with brand ambassador presence

Lounge Space Sponsorship | Brand activation in the lounge area

VIP Bib Pickup Sponsorship | Sponsorship of a dedicated room where VIP
runners collect their race materials

Digital/Website Integration Opportunities | Brand alignment with member
communications and sponsored website content

TYPES OF ACTIVATION
   Retail        Data        Brand
   Sales      Capture   Engagement

Photo        Product     Service
Activation   Sampling    Demonstration

PAST EXHIBITORS

Audible | Fitletic | Garmin | GU Energy | Hoka One One | iHeartMedia | JackRabbit |
Krave Jerky | KT Tape | Lifeway Foods | Living Juice | Macy’s | NormaTec Recovery |
   Nuun | Paragon Sports | Sahale Snacks | Saucony | Skechers | TasteNY | Timex
                                                                      ...and more!

2OI8 PRICING

• Footprints at the TCS New York City Marathon Expo
  Presented by New Balance are $60 per square foot and   All booths come inclusive of carpet, one (1) skirted 6' table, two (2)
  available in increments of 10' x 10'.*                 chairs, one (1) waste bin, 3' side drapes, and one (1) 8' back drape.
• One (1) 10' x 10' booth costs $6,000.
• A corner location costs an additional $1,000.          *This cost does not include operational expenses incurred through
• Enhanced packages with additional assets and custom    exhibitor services, such as electricity, internet, and drayage.
  configurations are available.

Please reach out to set
up a time to discuss our
event, and how we can
help create a successful
  activation together.

sponsorship@nyrr.org