2019 FRANCHISE BROCHURE - DELIVERING - Webflow
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FRANCHISE BROCHURE 2019 DELIVERING HAPPINESS
OUR STORY
A REASON TO SMILE
Proudly established in 2008 in UAE, Desert Chill is a premium ice cream
that proudly produces offers a unique, millennial and convenient
experience, bringing joy to thousands of people by its
• Flagship ice cream parlours, Kiosks, Exquisite Ice Cream Trucks,
Tri scoopers, Satellite Points of Sale, Catering to large public events,
intimate family gatherings, weddings, and various celebratory
parties.
Whether it is partnering with Schools or Corporate Offices, Desert Chill
promises to deliver an unbeatable experience that can be enjoyed and
loved by children, youngsters, adults and all the young at heart people.
Desert Chill has been committed to servicing UAE loyal customers
via daily rounds, delivering directly to their residents, and making
ourselves available at a wide range of events To date, our operation has
safely delivered an excess of 5 2 Million Ice Cream products and has
exponentially grown year after year.
In order to achieve such a feat, we continue to focus on four
fundamental pillars to success, Safety, Hygiene, Reliability, and
Customer Service, in addition to our introduction of flagship parlours,
kiosks and tri scoopers to cover not only UAE but to be GCC market
leader in premium Ice Cream
MULTIPLE BUSINESS FORMATS • 30 FLAVORS • MAXIMUM INDULGENCE
GENUINE
With over 30 flavours using the finest natural
ingredients, Desert Chill Ice Cream is a
breakthrough gourmet adventure inspired
by Arabian Sahari experience with its
AUTHENTIC
exquisite taste and crafted to deliver a joyful
customer experience Our fun-filled parlours,
kiosks, trucks and tri scoopers are enticing
MOMENTS
environments where customers of all ages
and nationalities can enjoy special moments
with family and friends the right formula for
happy indulgence or a regular sweet treat.
INNOVATION CREATIVITY From kids favourites to millennials original creations and scrumptious toppings, to regional specialities, homemade bakery items, and sauces, our business formats from flagships to ice cream trucks offer an endless array of delicious possibilities catering to walk-in guests, special events, entertainment centres and corporate/regional functions. We are relentlessly in search for the highest quality ingredients so that customers can rely on that chilling and exquisite taste, and we’re continuously developing new creations whether in our ice cream range, crepes, waffles, desserts milkshakes to truly reflect special moments and seasonal tastes. OUR MISSION STATEMENT “Desert Chill Ice Cream will be the Premier Traditional Ice Cream parlors, kiosks, Van and tri scooper Service in the GCC offering a variety of quality traditional, yet innovative products delivered with the highest standards of customer service and safety We will provide profits and growth to investors and stakeholders and will deliver those profits and generate growth responsibly.“
AN
We’re passionate about inspiring our customers to
experience a new texture of ice cream and desserts
at an inspiring level.
Desert Chill ice cream flavours feature premier
inclusions and colourful ingredients, as we
also offer an extended menu of crepes, waffles,
homemade bakeries, banana split, doughnut ice
cream, soft serve, push pops, milkshakes, waffle
cones and our unique roasted coffees.
INTENSE
ICE
Nothing beats the aroma of freshly baked crepes
at Desert Chill cream parlour, and we bake them in
our stores on a daily basis.
Our Franchise model focuses on genuine and
authentic tastes, using the best ingredients from
around the world for an authentic taste.
The quality of ingredients, combined with our
innovation and passion for ice cream, creates
this unique texture and intense, long-lasting
experience.
CREAM
EXPERIENCE
OUR BUSINESS MODELS
Exquisite moments in our ice cream scoops, a topping or flavour
away at our visually appealing parlours and vans.
With our unique and contemporary packaging, relaxing music, and
friendly colleagues ready with recommendations, we created a
a wonderful experience that suits everyone and at all ages.
Each business unit is scalable, from our flagships to vans, kiosks
and tri scoopers, ranging from 15 sqm for a kiosk and reaching 70
sqm for a flagship store Additionally, we provide caterings for
events as well as a satellite kitchen an easy to use online ordering
application for your ice cream adventures, wherever you are.
All of our units are equipped with state of the art ice cream freezers
for gelato, soft serve, sticks and push pops to form renowned kitchen
manufacturers, meeting the highest standards for insulation, cooling,
and heating.
• FLAGSHIP STORE • MOBILE KIOSK • PRE BOOKING
• FIXED KIOSK • MINI OFFICE CARTS • ONLINE ORDERING
• PRE PACKED &
• TRICYCLES
FMCG LINES
OUR MODELS FLAGSHIP MAIN CITIES • MAJOR MALLS • 1 FLAGSHIP PER CITY
OUR MODELS VAN KIOSK MOBILE KIOSKS • EVENTS • STRIP MALLS • ENTERTAINMENT • BIRTHDAYS AND • COMMUNITY MALLS CENTERS GATHERINGS • STREET MALLS • MOVIE THEATERS • BEACHES AND • KIDS CLUBS OUTDOORS
OUR MODELS MINI CARTS TRI SCOOPER • CORPORATE EVENTS • MINI ENTERTAINMENT AREAS • OFFICES • WATERFRONTS • OFFICE BUILDINGS • CORNICHE
OUR OTHER MODELS TALABAT • ONLINE ORDERING • SATELLITE KITCHEN DELIVERIES DESERT CHILL APP • EVENTS RESERVATIONS • PRE ASSIGNED BOOKINGS • PARTIES & EVENTS PRE PACKED AND FMCG LINE •MINI ENTERTAINMENT AREAS • WATERFRONTS • CORNICHE
OUR GOAL OUR GOAL is to provide a fun and creative platform for business that enables partners to both continue to capitalize on our first maneuver advantage across the region and wealth of experience and knowledge We want to deliver high quality products, with fantastic service, high standards of Health and Safety ( and ultimately provide FUN across International markets We will provide our Franchise Partners with: • The know how • HSE Excellence (HACCP) • Ops manuals systems • Extensive support • Launch training • Strong strategic partnership
AN AUTHENTIC TASTE
THAT CONNECTS YOU WITH YOUR CUSTOMERS
Desert Chill Ice Cream represents an authentic and dynamic taste in its
diversified products, providing your taste buds with the premium
experience, standing up to the customers demands.
Partnering with like minded franchisees to offer a winning level of
operational support and achievable ROI As part of our location finding
services, we balance your specific requirements with an eye for
leveraging high footfall areas.
Our customers depend on our consistency and quality, which is why
we provide extensive training across all areas of the business so that
you feel confident about your new franchise.
We also, offer BOT and ongoing administrative support, including
accounting and recruiting, as well as dedicated helpline
Plus, our advertising and engagement and activation program that will
generate all the echos you need in town to launch the perfect Desert
Chill Ice Cream brand with a maximum effect.ICE CREAM CATEGORIES
Desert Chill Ice Cream represents an authentic and dynamic taste in its
diversified products, providing your taste buds with the premium
experience, standing up to the customers demands Some of our
popular ice creams
Cakes Cookies Lotus Biscuits
Classic Flavors: Strawberry, Vanill,a Chocolate, Fruit Base Mango,
Caramel, Salted Caramel, Nuts, Toasted Pistachio
No Sugar Added Ice Cream: Chocolate Orange
Arabic/ Localized Flavors: Vimto
Kids Flavors: Bubble Gum, Cotton Candy, Pepsi, Frozen Yoghurt
Lotus Vanilla Salted Strawberry Mango Chocolate Chocolat
Caramel Orangee
Lemon Cotton Toasted Bubble Vimto
Sorbet Candy Pistachio GumOUR ICE CREAM FACTORY Located in the heart of Dubai, Desert Chill Ice Cream Factory is an exclusive manufacturing facility built to serve Desert Ice Cream A state of the art R&D and production Center uses several unique production and freezing processes, with the highest international food safety norms
DESERT CHILL TEAM At Desert Chill Ice Cream, customers will feel at home from the moment they walk into our units because our team is passionate about their ice cream experience Each team member shares a unique combination of knowledge and enthusiasm to ensure happiness is served with every scoop
DESERT CHILL COMMUNITY At Desert Chill Ice Cream, customers will feel at home from the moment they walk into our units because our team is passionate about their ice cream experience Each team member shares a unique combination of knowledge and enthusiasm to ensure happiness is served with every scoop
A PARTNERSHIP
Enjoy a level of consistency and quality that builds customer
confidence in the brand Provide a unique offering in the industry, full
of creativity and engagement.
Experience a complete support system that will ensure a successful
enterprise
OUR FRANCHISE SUPPORT
Trademark License to Retail Installation
License Operate Design Pack Pack
Signage Contractors Kitchen Equipment POS System
Guides Requirements Sourcing Support Support
Furniture Centralized Brand Marketing
List Sourcing Guidelines Guidelines
Operations Operational Recipes Media & Website
Manual Forms Guidelines
Training Financial Ongoing Operations
Program Model & Forms Support Assessment VisitsOUR STRENGTHS
• Our tried, tested, and proven • Our menu variety is unlimited
model can be tailored to almost with ice cream, sorbets, Moshi,
any environment ice cream puspops and sticks,
soft serve, hot and cold coffee,
• We go where the Customer toppings and sauces, milkshakes,
goes!” fruitshakes desserts, crepes,
waffles and ice brioches
• We offer responsive and flexible
services, ensuring achievable • We develop localized flavors per
revenue streams country/territory
• We are operating multiple • Making a new ice cream through
product lines to maximize the an NPD program takes about
profitability and fast ROI for our two weeks, so we can respond
partners from flagship stores to to any demographics changes
Ice Cream Vans modular kiosks, and customers’ demands very
mobile kiosks, tri scoopers, office quickly
carts, online applications, pre
packed and FMCG business lines • Partnership with World
Renowned Brands Desert
• We operate Delivery on Demand, Chill works with domestic and
Events Parties, recreational international suppliers in order
facilities, entertainment venues to ensure we deliver the highest
and celebrations of all types quality and most sought after
products This allows us to give
• Ability to easily mobilize in high our customers the satisfaction
foot fall areas and locations and variety while meeting
through our ice cream vans product demand In addition to
ensuring customer satisfaction
• We operate the largest Ice Cream it also allows Desert Chill to
Vans fleet in UAE across multiple contribute to the local economy
Emirates Some of the brands we deploy
include
• We manufacture ice cream and
sorbets with more than 30 flavors • Cadbury, Oreo Walls as well as
and kinds, in addition to pastry locally made Premium Gelato
items and Gourmet Scooped Ice Cream
• Ability to introduce our brand in
multiple dimensions from 10 to
70 sqmUAE GEOGRAPHIC FOOTPRINTS Following our successful 2008 launch in the UAE we now have 11 ice cream vans in prime locations and catering for multiple events, expecting to open more than 70 fixed and mobile locations in GCC to be launched by 2022
OUR EXPANSION •UAE •MOROCCO •SAUDI ARABIA •TUNISIA •QATAR •TURKEY •KUWAIT •BAHRAIN •LEBANON •INDIA
IN THE NEWS
DESERT CHILL
ICE CREAM VAN
LAUNCHES HOME
DELIVERY APP
DUBAI LADIES REVIEWS:
DESERT CHILL DELIVERY Desert Chill has launched a
delivery app making the ice
APP
cream van’s popular frozen treats
available to many more people.
Customers can now get them
As a child it was a highlight of the day delivered directly to their homes
following school and homework that you or businesses across much of the
would rush downstairs to your parents as UAE.
soon as you heard the familiar tones of
the Ice cream Van driving slowly around Until now, Desert Chill ice cream
the neighbourhood. That beautiful vans have only been only seen
nostalgia was re-kindled when I moved in gated communities or at food
to the Springs and the wonderful Desert festivals and special events.
Chill Ice Cream Van came around and Available for deliveries in Dubai,
every now and again as a treat I would Abu Dhabi, Al Ain and Ajman,
walk over to the corner and delight at the app allows customers...
their menu...IN THE NEWS DESERT CHILL – ICE CREAM VANS IN ABU DHABI. There is something really joyous in the sound of the ice cream trucks coming to your neighbourhood during the hot summer months. Imagine my excitement when I realised that they have ice cream trucks in Abu Dhabi too, thanks to a company called Desert Chill (also on Facebook). They are slightly different from the ice cream vans in the UK, as they don’t serve soft cones but they sell Algida ice creams (which is known as Wall’s in the UK). Think cornetto, magnum and so on. Yum. It took me a little while to work out how it all goes down, but they answered all my questions with incredible patience! So, basically: the Desert Chill company has a fleet of vans roaming around Abu Dhabi. If we fancy an ice cream, we email/call them and say: “Can one of your vans come to (example: my street) at (11am?) on (Saturday?). This is my name and phone number.” And they will tell you: “YES, we will have a van coming to see you at your preferred time and place!”...
THANK YOU Desert Chill Ice Cream T: 971 (0) 50 1142 492 Nathen Furlong E: Nathen.furlong@desertchill.ae Managing Partner Web: www.desertchill.ae
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