2021 Show Profile PASSION - Expo East
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Show Profile
2021
Education & Events September 22-25, 2021
Spark Your
Trade Show September 23-25, 2021
Philadelphia, PA USA
PASSION
in Philadelphia
expoeast.com
By Informa Markets
About the
PCC
The Pennsylvania Convention Center is located in the
center of Philadelphia’s historic downtown. The facility
spans more than six blocks, is easily accessible, and has
more than 10,000 hotel rooms within a 10-minute walk.
Dramatic impact
of an open floorplan
The expanded Pennsylvania Convention Center is one
of the country’s premier meeting facilities. The facility
offers more than 679,000-square feet of exhibit hall
space with seven halls and 82 meeting rooms—plus
the largest ballroom in the Northeast.
LEED-Certified
The Convention Center takes pride in its environmental
commitments: earning a LEED Gold certification thanks
to initiatives around air quality, waste minimization,
energy efficiency and water conservation in the
expanded area.
Exhibitor Work Rules
Under the expert management of SMG, the PCC gives
exhibitors freedom to set up your own booth without
limitation to booth size (as long as there is not an EAC
contracted for the booth set-up/dismantle) and works
collaboratively with its four partner trade unions to offer
a customer-friendly show floor.
“ One of America’s Greatest Eating Cities.”
What makes up Philly’s diverse dining scene? Street food, sidewalk seating, bars with great food, craft pizza spots,
vegetarian and vegan eateries and the storied Reading Terminal Market. And, of course, cheesesteaks!
expoeast.com
SPARK Your
PASSION
“ We, at Kimberton Whole Foods, were thrilled to hear that Expo East is
moving to Philadelphia in 2021. With the Philadelphia Convention Center
only a 1-hour drive from most of our stores, more of our team members
will be able to attend and gain first-hand experience with new products
and new product trends. My hope is that by attending Expo East, our staff
will bring back a heightened awareness and appreciation for the health
and nutritional products we provide to our customers and our communities.”
Terry Brett CEO
Kimberton Whole Foods
“ As a Pennsylvania native, I’m excited and proud that Natural Products Expo
East has chosen Philadelphia for its next home. Philly is a city with diverse
culture, rich history, and amazing food. I’ve saved the date and I’m looking
forward to connecting with all the brands that come to represent the
natural and organic products industry.”
Louis Castriota OWNER
Leg Up Farmers Market
Natural Products Expo East has proven itself to be the best place to reach
natural, organic, and healthy lifestyle buyers on the East Coast. This is your chance
to get one-on-one time with retailers, distributors, health practitioners and food
service professionals. Be there to tell your story and network with the industry!
• Establish industry presence • Expand domestic distribution
• See existing customers • Generate new leads
• Increase brand awareness • Introduce new products
TOP REASONS
Attendees Come to Expo East
• Learn about new products/services
• Stay up to date with industry trends
• Meet with specific companies and see specific products
• Network with peers expoeast.com
TOP BUYERS
Who Come to Expo East 2019 Attendee Profile
ALLEGIANCE / FOODTOWN and Show Data
DEAN’S NATURAL FOOD MARKET
FRESH DIRECT
FRESH THYME MARKET
GROCERY OUTLET
HARRIS TEETER
H-E-B GROCERY
JIMBO’S NATURALLY
KROGER
LASSENS NATURAL FOODS AND VITAMINS
MOM’S ORGANIC MARKET
MOTHER EARTH NATURAL FOODS
NATURAL GROCERS
NUTRITION SMART
SPROUTS FARMERS MARKET
SUNFLOWER NATURAL FOODS MARKET
TARGET
THE FRESH MARKET
WALMART
WHOLE FOODS
TOP ATTENDEE
Categories
Importer, Exporter, Retail Buyers, Broker, Distributor
Independent/Co-op/Natural Products Store
Health Practitioner
E-tailer
Chain Natural Products Store
Gourmet Specialty Products Gift Products Store
Natural Foods Restaurant, Food Service
Drug Store/Pharmacy
expoeast.com
SPARK Your
BOOTH
PRICING
Book your booth Regular Rates OTA Member Rates
(Organic Pavillion Only)
today and plan Islands $80.46/sq. ft.
Islands $75.76/sq. ft.
Peninsulas $77.10/sq. ft.
Peninsulas $72.41/sq. ft.
on joining us next Corners
Inline
10x10 / 9x10 / 8x10 / 7x10 $6,975.00
September in 10x15 / 8x15 $9,937.50
10x20 / 8x20 $10,920.00
Corners
10x20 / 8x20 $12,900.00
Philadelphia, PA! Inlines
10x10 / 8x10 $6,510.00
10x20 / 8x20 $11,970.00
5x10 $3,350.00
Island
10x10 / 9x10 / 8x10 / 7x10 $5,925.00
20x20 $30,304.00
10x15 / 8x15 $8,875.50
Island and Peninsula booths
20x30 $45,456.00
have a higher height variance 10x20 / 8x20 $11,850.00
and may use a hanging sign.
Not ready to be in person?
Join us virtually with a
Natural Products Expo Virtual Booth!
With a Natural Products Expo Virtual booth, you’ll have the ability to showcase your brand
throughout 2021, including during two Spark Change virtual events, Expo West Virtual
week, and during the virtual extension of Natural Products Expo East.
A virtual booth will give you access to the following features:
• S
howcase your new or leading products or • S
elf-fulfill sample requests or add-on one of
services, including all pertinent information that New Hope Network’s sampling opportunities.
buyers need to make informed decisions, while • E
asily highlight key points of differentiation
also allowing you to highlight your innovation through hosting of content and multiple branding
and points of differentiation. opportunities within your Virtual Booth.
• S
taff your Virtual Booth in a live manner during • V
irtual Booths will be searchable in a simple,
events; the platform will also be accessible to easy-to-navigate way that allows for exploration
buyers and attendees throughout the entire via multiple means.
year and will notify you of any attendee
meeting requests.
Learn more at npevirtual.com/virtual-booths expoeast.com
Not only is our show hybrid,
but so are our ways for
you to boost your exposure
In-person in Philadelphia we’ve got opportunities like…
Hosted Buyers Bag
Sampling Stations Lightboxes
Welcome Inserts
We also have opportunities to target our virtual audience
Paid Social Media Campaigns
Coffee Break Digital Advertising
@ NatProdEXPO
We have a plethora of options to
accomplish your goals at Expo East 2021.
expoeast.com Check them out here!
Or try our most exciting
NEW opportunity
Contactless Sampling
As one of many ways we continue to facilitate connection for the natural
products community, we have created the Natural Products Expo Virtual
Contactless Sampling Program.
This simple and streamlined program gives manufacturers like you the opportunity
to send your product to 100 top members of the press or 100 top retailers
specifically interested in your product category (and yes, we can ship frozen and
refrigerated products too!).
Participants will receive their
curated sample box days before
the corresponding event. In
addition to your product sample,
recipients will be walked through
the contents of the box and how
to engage with the participating
companies via a product guide
The deadline for
compiled by New Hope Network Natural Products Expo East
and company-provided collateral. Virtual Week is August 13, 2021.
Learn More: Talk to your Account Manager
Retailer Sampling Box today to get started.
Press Sampling Box
Pricing starts at $2,750.
expoeast.com
Expo East 2021
Pennsylvania
Convention Center Ballroom:
- Registration
- Harvest Festival
Overlook to
Grand Hall
Organic
Park
Organic
A
Food Truck Natural & Specialty HALL Grand Hall:
Park B - Workouts
Hot Products HALL - Sampling Stations
Lifestyle C - Show Office
HALL - Sales Office
Supplements
ALL D
Le
- Showcases
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- Sheraton Philadelphia Downtown Meeting
Rooms - Downtown Marriott Philadelphia
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- Loews Philadelphia Hotel
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- Registration Stree
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- Press Room
- Education
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- SEPTA Jefferson Station
- Public Transit Station
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September 22-25, 2021
Philadelphia, PA
Show Floor Hours:
Main Show Floor: T
hursday - Friday 10am - 6pm,
Saturday 10am - 4pm
expoeast.com
Contact Your
Account Manager
Account Managers (Sales)
Michelle Garske Lisa OBryan
Senior Director, Strategic & International Account Manager
Business United States: CA (ZIP Codes 93000 - 99000),
Africa, Australia, Canada, Europe, India, HI, IL, KS
Latin America, Middle East, New Zealand, lobryan@newhope.com
South America
mgarske@newhope.com
Gina Spampinato Sam Owen
Lead Account Manager Account Manager
United States: CT, NY, OH, PA United States: AK, AZ, CA (ZIP Codes 90000-
gina@newhope.com 91999), LA, OK, OR, TX, UT
sam.owen@newhope.com
Jiani Lai Zachary Watson
Account Manager Account Manager
Asia United States: CA (ZIP codes 92000-92999),
jiani.lai@informa.com CO, NE, NM, NV, WY
zwatson@newhope.com
Cathy LaClair Tara Burkley
Account Manager Senior Director, Strategy & Insights
United States: IA, ID, MA, ME, MI, MN, MT, ND, United States: WA
NH, NJ, RI, SD, VT, WI, WV tburkley@newhope.com
claclair@newhope.com
KB Nau Elliot Howell
Account Manager Vice President, Sales
United States: AL, AR, DC, DE, FL, GA, IN, KY, ehowell@newhope.com
MD, MO, MS, NC, SC, TN, VA
knau@newhope.com
Client Service Specialists (Logistics)
Rob Bush Sam Ewig
Client Service Specialist Client Service Specialist
International: Africa, Asia, Australia, United States: AK, AZ, CA (90001-92899) CO,
Canada, Europe, Latin America, Middle ID, LA, MT, OK, OR, TX, UT
East, New Zealand, South America; sam.ewig@informa.com
United States: CA (ZIP codes 93001-99000)
rob.bush@informa.com
Jill Ramar
Client Service Specialist
United States: AL, AR, CT, DC, DE, FL, GA, HI,
IA, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO,
MS, NC, ND, NE, NJ, NM, NV, NY, OH, PA, RI,
SC, SD, TN, VA, VT, WA, WI, WV, WY
jill.ramar@informa.com
expoeast.com
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