2022 M EDIA KIT - MINNEAPOLIS, MINNESOTA HENNEPIN COUNTY - AAA Minneapolis
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MINNEAPOLIS, MINNESOTA HENNEPIN COUNT Y 2 0 2 2 M E DI A K I T
LIVE | PLAY | AAA
The Brand Align YOUR
As a federation of affiliated motor clubs serving more than 61 million members in North
brand with
America, AAA is one of the most trusted brands in the world. the AAA
AAA leverages the strength of this national organization to serve local AAA members brand, the
with relevant advice and valuable benefits.
most trusted
Our members have confidence in the AAA brand and depend on the club for assur-
ance, enjoyment and valuable savings. AAA’s core values are unwavering: Integrity, authority.
Advocacy, Diversity, Social Responsibility and Service. AAA always does what is
right for its members and serves as their most trusted advisor while they enjoy the Live Play AAA helps members
freedom of mobility, the exhiliration of adventure, and the use of their automobiles. navigate the world around them
through content designed to
inspire smart travel and safe living.
They’ll trust
YOU
When you’re
with US.
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Distribution
Live Play AAA is the official member magazine of AAA Minneapolis, a
not-for-profit member-based organization founded in 1902. Live Play AAA
is published four times annually and is distributed to all AAA Minneapolis
households in Hennepin County, Minnesota.
Live Play AAA delivers content about local, domestic and international travel,
AAA Minneapolis, driver safety, finance and insurance, technology, member
benefits and more. Live Play AAA content is also available on AAA.com.
Live Play AAA delivers a circulation of 123,000 and provides unparalleled
access to 208,000 members who live in Hennepin County.
AAA is There,
Wherever Life
Takes You.
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The Most Targeted Audience…
AFFLUENT SWEET SPOT LOYAL
73% income 70% are 46% have
is $50,000+/yr homeowners been readers of
Live | Play | AAA for
10 or more years
50% income is 79% are
$100,000+/yr 45+ years old
75% have been
members for 5 or
more years
Member Demographics
More than 50% of all AAA members use Live Play AAA
when planning a domestic or foreign trip.
ACTIVITIES: CANADIAN PROVINCES QUICK FACTS INTERNATIONAL PLACES
LAST 12 MONTHS VISITED 94% took trips VISITED
51% visited historic sites (LAST 3 YEARS) 74.4% Personal (LAST 3 YEARS)
36% visited national parks 28.5% Canadian Provinces 24.6% Business 32% Europe
35% went to the beach 13.6% Ontario 16.3% Business/Personal 29% Caribbean
27% visited theme parks 4.9% Pacific Provinces $2,300 - average amount 29% Mexico
19% visited art galleries 4.2% Atlantic Coast Provinces spent on trip 12% Hawaii
12% played golf 4.2% Heartland Provinces 78% took weekend trips 11% Alaska
10% visited the spa 2.0% Quebec 88% traveled by car 11% Asia
AAA members travel more, stay longer and spend more. PAGE 4
LIVE | PLAY | AAA
Editorial Calendar Advertising Rates
Rates effective with the Spring 2022 Issue. All rates are net.
ISSUE TRAVEL LOCAL GETAWAY DEADLINES Circulation (Each Issue) 123,000
FEATURE FEATURE
SPRING Hawai’i Minnesota Music Holland, MI RESERVE: 1/4 1x 2x 4x
MATERIALS: 1/7 2-Page Spread $9,525 $8,575 $7,620
SUMMER Croatia Wisconsin Dells Portland RESERVE: 4/5 Full Page $4,995 $4,495 $3,995
MATERIALS: 4/8
2/3 Page $3,475 $3,125 $2,780
FALL Australia/ Minnesota Carolinas RESERVE: 7/1
1/2 Page $2,995 $2,695 $2,395
New Zealand Museums MATERIALS: 7/7
1/3 Page $1,985 $1,785 $1,590
WINTER South Africa Gift Guide St. Augustine, FL RESERVE: 10/3
1/6 Page $995 $895 $795
MATERIALS: 10/6
PREMIUM POSITIONS
Inside Front $5,745 $5,170 $4,595
Inside Back $5,245 $4,720 $4,195
TO RESERVE YOUR SPACE, CONTACT US
Back Cover $5,995 $5,395 $4,795
SCOTT RORVIG, Account Executive
srorvig@greenspring.com, 612-371-5806 Available upon request: Reprints, Inserts, Business Reply Cards,
Gatefolds, Cover Wraps and Polybag.
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Specifications and Material Closings MECHANICAL
REQUIREMENTS
PRINTING PROCESS: Web Offset,
printed at 150 line screen
CLOSE DATES BINDING METHOD: Saddle Stitch
TRIM SIZE: 8” x 10.5”
2 PAGE SPREAD Trim Size = 16 x 10.5
We require all ads to be submitted
Bleed Size = 16.25 x 10.75 SPRING FALL in a digital format.
FULL
PAGE Ads submitted incorrectly,
RESERVE SPACE BY RESERVE SPACE BY including incorrectly sized ads,
FULL PAGE Trim Size = 8 x 10.5
Jan. 4, 2022 July 1, 2022 will incur additional production
Bleed Size = 8.25 x 10.75 charges to correct the files.
MATERIALS DUE BY MATERIALS DUE BY
Live Area = 7 x 9.625 • All ads should include a hard
Jan. 7,2022 July 7, 2022 copy of the ad. If color accuracy
1/3 2/3
2/3 PAGE 4.625 x 9.625
In home by Feb. 15, 2022 In home by Aug. 16, 2022 is important, any four color ads
VERT
VERT should include a matchprint or
equivalent digital color proof. If
1/2 HORIZONTAL 7 x 4.75 SUMMER WINTER you can’t provide a digital color
proof, we can supply one for a
RESERVE SPACE BY RESERVE SPACE BY $10 charge.
1/3 SQUARE 4.625 x 4.75
1/6
VERT
1/3
SQUARE
April 5, 2022 Oct. 3, 2022 • All ads must include hi-res files
MATERIALS DUE BY MATERIALS DUE BY (300 dpi placed at 100%), any
1/3 VERTICAL 2.25 x 9.625 graphics or logos (.tiff, .eps or
1/2
HORIZ
April 8, 2022 Oct. 7 2022 .ai), and all fonts used in the ad.
In home by May 17, 2022 In home by Nov. 16, 2022 Please remember to “collect for
1/6 PAGE 2.25 x 4.75
output” or “package” prior to
submitting.
• We print in process color.
All Pantone colors must be
SUBMITTING ADS converted to CMYK (process).
CONTACT Please remember to convert
Upload Site: www.greenspring.com/uploads Flash Drive or CD: (Mac Formatted) all hi-res images from RGB to
Files should be: All disks should be labeled with the following: Ly Nguyen: CMYK. We are not responsible
• Compressed • Name of Advertiser Ad Traffic Manager for color accuracy in files that
• Not contain \ / : * ? “ < > | in the file name • Publication and issue the ad is to run in lnguyen@greenspring.com must be converted to CMYK
• Limit file name to advertiser_abbreviated issue • Contact name and phone number 612-371-5882 upon arrival.
• Return address if disk is to be returned
Email: ads@greenspring.com • Limit file name to advertiser_abbreviated issue Please contact Ly with • We accept InDesign, Illustrator,
Include the following with all compressed files sent via email: questions regarding Photoshop or hi-res PDFs.
• Name of Advertiser Courier or US Mail: deadlines, extensions, We do not accept Pagemaker,
• Publication and issue the ad is to run in Greenspring Media ad specs, and technical Quark, Microsoft Publisher, Word
• Contact name and phone number 9401 James Ave. S., Suite 152 questions about these or PowerPoint files. We may
• Limit file name to advertiser_abbreviated issue Bloomington, MN 55431 advertising requirements. be able to convert other PC file
ATTENTION: Traffic Manager formats for a fee. Please call to
verify. We do not accept film.
AAA members travel more, stay longer and spend more. PAGE 6
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Greenspring Media forges long-term relationships with our clients by offering them a
superior value proposition: high-quality products that build their brands and a process
built around their needs—all wrapped up in the most responsive and reliable personal
service experience you could ever expect in a business relationship.
For over 55 years, Greenspring Media has been creating and executing custom publishing
programs to reach your markets and help attract millions of visitors to travel throughout
MINNESOTA’S TIKTOK REVOLUTION / DOWNTOWN MINNEAPOLIS HOLDS ON
our great state. As part of Hour Media—one of the country’s preeminent publishers of
city regional magazines— Greenspring Media’s quality, pricing and command of customer
MIN N ESOTA MONTHLY
The Spirit of Minnesota
service is unsurpassed with our printing partners. We print almost 17.5 million magazines
a year, more than 120 titles, and more than 30,000 pages for eleven different business
M A R /A P R 2 0 2 1
DE TOURS & DISCOVERIES
DETOURS & units.
Discoveries Plot Unique Trips Statewide With 20 Rare Finds
Waterfalls, History, One-of-a-Kind Eats & More
Our portfolio includes our flagship publications Minnesota Monthly and Midwest Home,
both leaders in their respective fields. Minnesota Monthly is truly the foremost travel
M I N N E S O TA M O N T H LY. C O M
SECRET SPOT
$4.99 | MAR/APR 2021
Find Wolf Creek Falls
amid verdant forest at
Banning State Park
authority, devoting countless editorial pages to travel in and throughout Minnesota. Our
COMEBACK SEASON GEORGE FLOYD OUR CARBON
28 RESTAURANTS
ROAD TRIP
special travel sections—some of which are done in conjunction with Explore Minnesota
NEUTRAL FUTURE
MIN N ESOTA MONTHLY
MIN N ESOTA MONTHLY
FOR CSAs SQUARE
while others are sponsored by long-term clients—are eagerly anticipated by our readers
The Spirit of Minnesota The Spirit of Minnesota
on an annual basis. There is no greater travel and entertainment authority actively
J U LY/A U G 2 0 2 1
M AY/J U N E 2 0 2 1
OUTDOOR ADVENTURES
SUMMER TO DO
covering Minnesota and the Twin Cities market in print or online.
OUTDOOR
ADVENTURES
Scenic destinations to hike, bike,
paddle, and relax this summer
ROCK SOLID
Cuyuna Country
State Recreation
In addition to Live Play AAA, our Custom Publishing Division also produces several magazines
M I N N E S O TA M O N T H LY. C O M
across a variety of travel and tourism markets—many of which we own and others that we
Area in Ironton
$4.99 | MAY/JUNE 2021
$4.99 | JULY/AUG 2021
produce for an impressive roster of clients—several of whom have been with us for decades.
SPECIAL A
DVERTISI NG SECTIO
N
N
DVERTISI NG SECTIO
SPECIAL A
DESTINATI ONS
YOUR ULTIMATE
GUIDE TO TRAVEL Alexandria
Retreat to peaceful
Alexandria to take
in the serene beauty
of autumn. With
excellent selection an
of numerous parks
and trails, there’s
no running out
scenery. Canoe, of
bike, or hike your SPECIAL ADVERTISING SECTION
through the crisp way DINING | SHOPPING | A R T S & C U LT U R E | R E C R E AT ION | H E R I TAG E
technicolor forests,
autumn weather
and R E LO C AT I O N G U I D E | 2 02 1 - 2 02 2 2021-22 BIKING GUIDE
experience
enjoy food or shop-
ping in the quaint
MINNES TA
downtown, and
TWIN CITIES LIVING
ROCHESTER
up fresh seasonal pick
produce three times
week at the Alexandria a
BLOOMINGTON
Farmers Market.
Families can enjoy
the wagon rides,
maze, and other fall corn
festivities at Country
Blossom Farm. Adults
Creek Winery, 22
will love the Carlos MINNESOTA
Northmen, and
LIVING
per Trail Breweries. Cop-
For the anglers out Y O U R C O M P L E T E G U I D E T O M I N N E S O T A’ S R O C H E S T E R
there, the area is
lakes to scour for
home to more than
the perfect fishing
350 20 2 1 VI SI TOR S G U I D E
explore:
With all these activities spot.
RELOCATION GUIDE 2021-2022
to choose from,
there’s something
for everyone
Alexandria. explorealex.c this fall in
om GOOD EATS
DAWN 'TIL DARK
Northfield
ADVENTURE
Northfield is the IN EVERY SEASON
perfect destination
learn, have fun, for those looking
and be with nature. to TIPS AND TRICKS
found at Nerstrand Natural beauty can
Big Woods State be TO GET AROUND
College Arboretum. Park and the Carleton
The Defeat of Jesse
Labor Day weekend
provides history,
James Days over
entertainment, carnival
+ more!
rides, food, and more.
Autumn
Kids and adults alike
4
the area’s storied can learn about
past while making
fun, exciting memories.
Published by Greenspring Media
Explore Saint Olaf
and Carleton’s campuses
of the many opportunities or check out some
Excursions
to
education and architecture learn more about the history of
lovely town. Stroll that laid the foundation
downtown to see for this
Fair and Riverfront the Riverwalk Market
Fine Arts Festival
and enjoy a sophisticated (September 11-12)
and scenic autumn
beautiful foliage,northfieldchamber.
VIDED
adventure.
For family activities, com
and more, these Sauk Centre
K CENTRE PRO
outdoor excursions, fall
20
the most exciting
destinations offer beyond. A perfect fusion
of art and nature,
Wisconsin, and
4
Sauk Centre is a
travel in Minnesota, destination for those
in search of a cultured, premier
B B A L Z E R S AU
minnesotamonthly.com/new-resident
Explore the professional refined trip.
murals on a solo
join in on a guided walking tour or
tour to see how the
been transformed. historic buildings
A drive down Highway have
ORTHFIELD DE
comes to a conclusion 28 as the summer
surrounds one in
September 18, Art uplifting color. On
on the Ave. is a paradise
lovers alike. Walk for artists and art
down Sinclair Lewis
AMES FEIST N
Avenue basking in
NEIGHBORHOODS
Lake creativity of the
View of Caribou
BE
near North artists on display. the
VA L E N KO / A D O
Painters, photographers
we love
and Bigsby Lake and poets can draw
Shore of Lake Superior inspiration from ,
lovers have a chance the scenery and
art
ALEXANDRIA J
to purchase new
architecture and art and admire the
30 | murals. visitsaukcent
P H O T O I G O R KO
SEPT/OCT 2021
| MINNESOTAMONT
HLY.COM
re.org
| SEPT/OCT 2021 | 29
HLY.COM
MINNESOTAMONT
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L I V E , P L AY , W O R K & E X P L O R E
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AAA members travel more, stay longer and spend more. PAGE 7
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Hour Media: Sister Publications
In addition to the hyper-local expertise you gain from working with us, Greenspring
Media is uniquely positioned to offer a vast network of sister shelter publications also
owned by our privately held parent company, Hour Media.
SISTER SHELTER PUBLICATIONS SISTER TRAVEL PUBLICATIONS
2 0 2 1
M I C H I G A N
WINE COUNTRY WINE & TOURING GUIDE
Destination: WINE
SAVOR A TASTE OF MICHIGAN’S BEST
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