KYALAMI GRAND PRIX CIRCUIT - 31 MAY - 2 JUNE 2019 SOUTH AFRICA'S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL - South Africa Bike ...
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31 MAY - 2 JUNE 2019
KYALAMI GRAND PRIX CIRCUIT
SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL
THANK YOU TO ALL OF OUR 2018 SPONSORS & PARTNERS
2018 FESTIVAL VIDEO
VISITOR NUMBERS
TOTAL VISITOR NUMBER 2018 19 625 MATSABENG
Total Circuit Test Rides 2,440 riders on the track It was an amazing event and i would
recommend it to my friends to attend
even for the none riders.
Total Adventure Ride Outs 187 riders on the off-road course
NEW FOR 2018 - RAMBO BLANKET RUN
Sunday Charity Ride Over 400 riders with over 1000
blankets collected
HILDAH
Visitor Cars on site 4,500 cars over 3 days I am truly impressed with all the activities I
got to see. The sound of bikes on Saturday
of the event awaken my adrenalin to want to
Complimentary & Competition tickets 91% redemption on tickets sent out own one
WESLI
The festival was well organised. The different events that took
MARCEL
place during the day were spaced out in an orderly fashion so
Best show currently out there, where else can you drive a
that it was possible to see each one of them. The festival was bike around a track for R120?
definitely worth while money spent.
2018 EXHIBITORS & FEATURES
19
Commercial
10
Joburg’s
10 22
Content &
20
Motorcycle Joburg’s
160
companies bringing
Sponsors top bands brands media partners food trucks
content & activations
33
Outdoor
48
Indoor
9
Kids Roof
exhibitors exhibitors partners
RUAN
Drove far for the event and was very impressed with the show and everthing on offer. Sad I could not enjoy the range of test ride
bikes available, due to me not booking any, the people were having a blast. But will ensure I am on a bike and on the track next
year. Was a really pleasant experience already have 4 people joining me next year. Keep up the great work.
2018 EVENT PARTNERS
VENUE Kyalami Grand Prix Circuit & Convention Centre
RACING SuperGP Champions Trophy and MotorSport South Africa
STUNTS Monster Energy, Old School Productions, Reconstructed, Julien Welsch, and Le Riche Brothers
PARTNERS AutoTrader.co.za, Bike SA Magazine, SuperBike Magazine, ZABikers.co.za, LW Mag, RideFast,
Dirt & Trail, Bike Talk, ENCA
PRINT MEDIA Bike SA, Superbike Magazine, Ride Fast Magazine, Dirt & Trail
ONLINETROPHY
MEDIA AutoTrader, ZA Bikers, LW Mag, Bike Talk, ESA Sports, Bikers Unite
BROADCAST MEDIA Discovery Channel, Mix FM, ENCA, Kasi Media, 94.7FM, The Bike Show, Kaya FM
COMMUNITY
TROPHY AMID, RAMBO, GEES and SA Biking Academy, TD Agencies, Desperados
ENTERTAINMENT & BARS Marshall Music, Battalion, Bikers Unite
CUSTOM & CLASSIC Rocomamas, Frank Sander, Two Stroke Smokers
TICKETING Quicket, Hyperli
TRAINING & SAFETY AlcoSafe, GEES Rider Development and Harley-Davidson
2018 FESTIVAL FEATURES
CIRCUIT TEST RIDES SUPER GP & NEW SUPER 600 RACING CLASSIC & CUSTOM BIKE CHAMPIONSHIP
Unique opportunity for full & learner licence holders The only motorcycle racing series in SA to be Custom judges flown in from Germany
to ride the circuit on the latest launch models from held at the new Kyalami Grand Prix Circuit exclusively for this competition and
each manufacturer under the control of marshals sponsored by Rocomamas
FLIGHT NIGHT RECONSTRUCTED AND PRO STREET FREESTYLER NEW LEARN TO RIDE GEES RIDER
Monster Energy exclusive night time stunt DEVELOPMENT
Back by popular demand, Pro-Streetbike Freestyle
show with local and international riders All non riders have the opportunity to try
champion Julien Welsch displayed a spectacle of epic
complete with music, lights & pyrotechnics out motorcyling in a safe and controlled
stunts, brought to you by Reconstructed.
environment.
2018 FESTIVAL FEATURES
EAT STREET LE RICHE BROTHERS MUSIC STAGE
The best variety of food trucks from around the The funtastic “brother duo” All day entertainment from
region with their unique and innovative offerings returned to wow-crowds with their the best local talent
hair-raising trial-bike show.
ADVENTURE RIDE OUT’S NEW RAMBO BLANKET RUN KIDS ACTION ON THE PIT ROOF
Opportunity to take new models off-road 400 RAMBO Blanket Run Riders joined us The opportunity to educate the youth on safe
for 2km course with trained instructors for 4 laps around the circuit on their own motorcycles motorcyling and have fun at the same time to grow
from iRide with 1000 blankets collected. the industry
MARKETING TIMELINE & CONTENT STRATEGY
SEPTEMBER 2017
Launch trade and digital campaign with sales and video presentations,
2018 exhibition pricing and an ALL NEW festival map OCTOBER 2017
Launch the
ALL NEW
festival website
and update
NOVEMBER 2017
social media
DECEMBER 2017 Announce the Rocomamas, Custom, Vintage, pages with new
Launch ALL NEW 2018 artwork
Classic and Retro Championship entry forms,
2018 sponsors
international & local judges
& media partners
JANUARY 2018
Launch new ticket types & prices – “First 2000 Adult tickets just R150”
and announce SuperGP & Super 600 racing
MARKETING TIMELINE & CONTENT STRATEGY
FEBRUARY 2018
Announce new plans for RAMBO Blanket Run & MARCH 2018
Sunday Charity, Announce Monster Energy Flight Launch Circuit
Night and riders Test Ride sales
and Adventure
Ride Out sales
APRIL 2018
Announce
exhibitors,
sponsors and MAY 2018
brands involved, Announce Plan Your Days, Festival Maps and Schedules, Food Trucks,
competitions and Motorcycle launches, exhibitor and manufacturer surprises, parking
special offers and details.
discountsDIGITAL PR SOCIAL ASSETS
2016 2017 2018
Website unique visits 54k 53k 47k
Website page views 343k 199k 149k
TruView, Adwords & display ad clicks 15 544 19 832 27 091
Newsletter subscribers 5461 8956 15 524
Facebook likes 3270 6600 9288
Instagram followers 443 1220 3256
Twitter (organic) 284 488 786
FRANK SANDER – CUSTOM MOTORCYCLE JUDGE AND JOURNALIST;
This is one of the only festivals in the world where visitors can ride this many different motorcycles around an international
racetrack all on one day!
AUTOTRADER - BRIDGETT VAN EERDEN;
“We are proud to be associated with SABF and look forward to making the next show even better.
As title sponsors of the festival we are proud to see how the festival is leading the way in reigniting the bike market is SA.”2018 MEDIA & ADVERTISING PARTNERS
TELEVISION
• Discovery Channel Africa – Spots in April and May
• The Bike Show – January to June
• ENCA - Ladies in Biking - May
• Ignition TV Petrol Heads - April & May
RADIO
• Mix FM – Spots, live reads, online, social and interviews during May
• 94.7 – Spots, live reads and online last two weeks of May, Zontes Givaway
• Kaya FM - one Drive Time and One Weekend
PRINT
• Bike SA, Superbike Magazine, Dirt & Trail, Ride Fast Magazine (full page adverts)
• Independent Motoring Supplement Editorial (Dec-May)
• DRIVEN Inflight & Indwe (Full page adverts, event listings and competition to win)
• Flyers to dealers, partners, exhibitors, Rocomamas, bike clubs and at Kyalami Festival, Kyalami Estate, Dainfern Estate
& Waterfall Estate
• Posters to Rocomamas, Yamaha and Honda dealers, Monster Energy fridges at petrol stations
• Driven Magazine full page and editorial
OUTDOOR
• Billboards & street poles in Johannesburg
TOTAL
ONLINE REACH
15.2
• AutoTrader, ZABikers, Bike Talk, AutoCentral, IOL.co.za, LW Mag, Lets Go
MILLIONMEDIA & PR REPORTING
January to July each year
R94,5 MILLION
2018 R15,2 MILLION
522
203
PRESS AT THE NUMBER OF PRESS TOTAL PR VALUE TOTAL PR
FESTIVAL CLIPPINGS CIRCULATION
58,8 MILLION
2017 R11,5 MILLION
459
166
PRESS AT THE NUMBER OF PRESS TOTAL PR VALUE TOTAL PR
FESTIVAL CLIPPINGS CIRCULATION
55,2 MILLION
2016 R3,1 MILLION
330
141
PRESS AT THE NUMBER OF PRESS TOTAL PR VALUE TOTAL PR
FESTIVAL CLIPPINGS CIRCULATIONEVENT OBJECTIVES FOR INDUSTRY & ECONOMY
NEW AUTOTRADER MOTORCYCLE INDUSTRY STAKEHOLDER SUMMIT MC - Marius Roberts
for 2018
120 Attendees from Industry & Community
The future of two-wheels
How the motorcycle industry can shape South Africa’s future
This B2B networking event openly debated the current issues facing the motorcycle industry in South Africa and how this
industry should be actually thriving offering independence and mobility to people who really need it! The focus was on
Safety, Education & the future bike shopper and what the industry needs to do to attract a new untapped audience.
2019 this will develop further with the aim to put accountable goals in place for market improvements
DELIVER a successful and sustainable annual motoring event for the South African national events calendar
the next generation of motorcyclists by educating and encouraging a new youthful market about the
GROW benefits of 2 wheels
EXPOSE motorcycling as an alternate and cost effective means of transport for SA Commuters
economic growth and sustainability in automotive/motorcycling sector, enhancing the downstream
DRIVE benefits of job creation and social upliftment,
PROVIDE
a high end catalytic event/platform for the motorcycling sector to engage their key stakeholders
annually
HOST the largest “must attend” tourism event on the continent of Africa for motorcycle and motoring
enthusiasts
FOSTER B2B and B2C relations, boosting trade and industry
HIGHLIGHT and raise the awareness of what positive impact 2 wheels can have for South Africa’s future including the
environment and the economyCORE & MORE AUDIENCE
CORE AUDIENCE
Larger
representation
37
AVERAGE AGE from other TOTAL SPEND AT
countries FESTIVAL
in 2018
R50 MILLION
68% Men 19 - 34 = 51% 77% from Gauteng 2018 average spend
R2589 per person
32% Women 35 - 49 = 29% 22% from outside
the province 2017 average spend
44% Of visitors 50 - 65+ = 20% R2353 per person
attended with at least 2% from outside
1 child SA Borders 2016 average spend
R2002 per person
Most popular purchases
= motorcycle gear &
gadgetsSURROUNDING THEIR VISIT
ARE THEY
HOW THEY ATTENDED NEW VISITORS WHEN DID THEY COME
COMING AGAIN?
29% as a pair
19% group of 4+
46% 19 625 93%
new audience visitors “Intend to visit
35% group of 3
year on year Saturday - 51% again next year”
17% attended alone 54%
attended the festival
Sunday - 46%
Friday - 34%
(More 2 days visitors in 2018)
in both 2016 & 2017
AUTOTRADER QUICKET SA BIKE FESTIVAL
NEWSLETTER
HOW DID THEY HEAR ABOUT US?
DISCOVERY CHANNEL
RADIO
BIKE MAGAZINES
KYALAMI THE BIKE SHOW IGNITION TVEXHIBITION OPPORTUNITIES THIS IS YOUR CHANCE TO BE A PART OF THE NEXT GENERATION OF MOTORCYCLING! 2019 rates remain the same as 2018. AMID Rates Contact a team member 60Sqm + (Space only) R780/sqm 16Sqm-59Sqm (Space only) R1150/sqm Minimum 9Sqm (Shell scheme, R1550/sqm power) Indoor Space (Pit roof) R789/sqm (Minimum 9sqm Gazebo) Prize Sponsorship From R5,000 Ticket Package Ownership From R30,000 Outdoor rates (Minimum 15sqm) R550 Conference and track facilities Contact a team member *PRICES ARE EXCLUSIVE OF VAT
CONTACT OUR TEAM
SHOW DIRECTOR
NICOLE MULLER e nicole.muller@clarionevents.com | t 071 894 4767
SALES & SPONSORSHIP CONSULTANT
PAUL CROFT
e paul.croft@clarionevents.com | t 076 796 1478
EXHIBITION SALES
TATYM GRADWELL e tatym.gradwell@spintelligent.com | t 021 001 8744
MARKETING
KAYLA FERNANDEZ
e kayla.fernandez@clarionevents.com | t 021 001 3802
31 MAY - 2 JUNE 2019
KYALAMI GRAND PRIX CIRCUIT
SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVALYou can also read
