Advertising Kit 2021 - www.mumabroad.com
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Advertising Kit
2021
www.mumabroad.com
Facts About
& Figures MumAbroad
Website
15k+
unique visitors /month
30k+
monthly page views
MumAbroad was established in 2008 and fast became
one of Europe’s leading resources for English-speaking
families living in or relocating to key ‘international’
Where are
our users? regions and cities in Spain, Italy, France & Germany.
MumAbroad offers parents hundreds of hand-picked
21% Spain listings on education, healthcare, relocation, pregnancy,
family services and children`s activities.
20% UK
11% USA The site offers an extensive archive of articles and
8% Germany interviews on its blog and YouTube channel on a wide
variety of practical and valuable topics relating to
6% Italy
family life in Europe such as multilingualism, schooling,
integration, setting up a business, getting a mortgage,
employment law, culture shock, wellbeing, children’s
mental health issues, and much more.
Social
Media
MumAbroad has also become the go-to platform
15K+ for female entrepreneurs - its Women in Business
directories promote some amazing start-ups and its
Facebook
social media pages continue to attract a growing online
& Twitter followers
community looking to connect, share experiences,
1.1k+ ask advice and give recommendations with other like-
Instagram followers minded women living away from their native ‘home’.
Our reader profile
MORE THAN
HELLO!
The MumAbroad team
Carrie Frais Jane Mitchell
Founder & Business Associate Director
Development & Content Creator
Carrie Frais is a British broadcast journalist, Jane Mitchell has lived outside of the UK
copywriter and PR consultant who has been for almost 30 years and has a wealth of
living in Barcelona on a permanent basis since knowledge and experience as a mother,
2006. She has worked for some of the UK’s teacher, writer and designer living abroad.
leading broadcasters including the BBC, ITV She lived and worked in Cairo for eight years
and Sky News. She founded MumAbroad in before obtaining a PhD from SOAS, University
2008 and oversees the company’s business of London. Since 2003 she has been based
development, strategy and sales. Carrie is in Catalonia, where she lives with her three
also co-director of FiG Communications, one children in a village on the Maresme coast,
of the founding members of Bremain in Spain just north of Barcelona City. Jane became
and hosts a weekly radio show and podcast MumAbroad’s Associate Director in 2012 and
‘The Soundtrack to My Life’. Carrie recently co- specializes in writing creative content on all
authored and edited #LivingTheDream which aspects of family life and living abroad with a
examines the more challenging aspects of life special interest in women’s issues. Jane also
away from ‘home’. She lives with her family in recently contributed a chapter on Identity to
Cabrils, on the outskirts of Barcelona. the anthology #LivingTheDream.
Carlos Talaga Katie Thomas
Web Developer SEO Specialist
Joshua Parfitt
Guido del Solar
Community Manager
Web Designer
& Blogger
Julia Collins
David Nebot
Researcher, Blogger
Graphic Designer
& Content Creator
Where we operate
MumAbroad operates in 4 European countries: Spain, France, Italy and
Germany where there is a high presence of English-speaking expats
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High quality unique content
MumAbroad meets the growing demand from English-speaking parents living in
Europe for concise, credible, updated and trustworthy information across 6 key
categories, from birthing options to relocation services. What makes our site unique is
that every activity or service has been recommended by a local mum or dad (as parents
know, we tend to trust the advice of other parents).
Maternity Services Family Services
Baby & Toddler Healthcare
Activities Relocation
A platform for female entrepreneurs
MumAbroad gives female entrepreneurs a platform to showcase
their businesses and talents.
SPAIN - MIRIAM ESLAVA FRANCE - CHARLOTTE CHIEW
NATURALKIDS LITTLE TYKES THEATRE
ITALY - ELENA KLOPPENBURG GERMANY - MICHAELA HANSEN
ELENA K PHOTOGRAPHY GRANNY AUPAIR
Since its inception, MumAbroad has been championing female talent and businesses on its ‘Women in
Business’ pages. Many of our members have started their own companies after having children in a bid
to find a better home-work balance. The MumAbroad network is rapidly expanding thanks to its popular
facebook and instagram pages (more than 15,000 followers) and local business events, giving these
female entrepreneurs a platform to promote themselves and their businesses.
How you can
advertise with us
MumAbroad offers a range of different advertising packages starting from just
€25 for a basic listing. We can tailor-make packages so that your business is
given the best possible platform targeted to the perfect audience.
01 Content Advertising
Listings
Feature in one of our six Category pages
(Maternity, Healthcare, Baby & Toddler,
Activities, Relocation, Family Services) or
BASIC
Education pages in the region(s) where your
business or school operates.
Price: €25
If you are a therapist, coach or educational
PREMIUM
specialist, we can showcase your business in
one of our two brand new premium categories,
which are currently much in demand.
Price: €50
If you are a female entrepreneur we want to promote
your talents & skills! Become part of our Women in
IN BUSINESS
Business package which includes a basic listing, an
WOMEN
interview on our blog or YouTube channel, banner
advertising and promotion etc...
Price: €90Interviews on our YouTube channel and podcast ‘As live’ interviews on YouTube or via podcasts are fast becoming the most popular media to promote businesses. Have a chat with MumAbroad directors Jane Mitchell or Carrie Frais on our YouTube channel or podcast ‘The Soundtrack to My Life’ and enjoy the ‘storytelling’ aspect of your business and personal journey, connecting to our audience in an engaging, fun and informative way. Price: On request
Blog articles or QnA www.mumabroad.com/blog Write an article specifically geared at our readership for our blog or we can carry out a QnA with a representative of your business. Like listings, this benefits you as you remain onsite permanently. The posts are discoverable via Google searches and are shared via multiple social media channels. We can include your marketing materials and logo as well as links to relevant websites.
02 Banner Advertising
HOMEPAGE COUNTRY AND REGIONAL LANDING PAGES CATEGORY PAGES INTERNATIONAL SCHOOLS WOMEN IN BUSINESS Price: from €70
03 Newsletter
NEWSLETTER
Price: included as part of any of the above
advertising packages04 Social Media Advertising Our Facebook, Instagram and Twitter pages have a combined audience of over 15,000 followers, who view our pages to check out: our latest Women in Business, recommendations, YouTube & blog interviews, promotions, the latest news across our regions and topics related to life as an expat parent in Europe. Our international families pages are used as interactive forums on topics relevant to expat life such as multilingualism, integration, education, taxes, buying property, setting up a business and legal issues.
FACEBOOK
Price: included as part of any of the above
advertising packagesINSTAGRAM
Price: included as part of any of the above
advertising packagesWe’d love to
work with you!
If you would like to be
quoted for a bespoke
advertising package please
contact us directly:
E: info@mumabroad.com
T: +34 620586655
www.mumabroad.comYou can also read
