STRATEGIC PLAN 2019 2022 - To promote, manage and develop Australian Rules football and netball in the Goulburn Murray region through ...
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2019 - 2022 STRATEGIC PLAN To promote, manage and develop Australian Rules football and netball in the Goulburn Murray region through leadership, direction and governance
INTRODUCTION
The Commission has evolved significantly since it was established in November
2013. From humble beginnings the operations of the AFL Goulburn Murray Region
Administration Centre at Kialla Park Community Centre have been built to now
include the operations of six Leagues representing 217 football and 144 netball teams
and delivering 171 games of football and netball each week during the season.
Over the four year term of its first Strategic Plan the Commission also been put in place to assist clubs in managing player
have been very active in governance and strategic planning movements and restrict spiralling player payments. The
with a number of reviews and projects completed. These program started with the introduction of player points
projects are shaping football and netball in the region and have in 2016 and was followed with the Allowable Player
updated constitutions and bylaws, streamlined governance Payments Policy in 2017. This program will continue
and reshaped competition structures to increase pathway to evolve as its impact is felt across our Leagues.
connections and age appropriate playing conditions. The Commission has also been very active in the
The Junior Football Future Directions Project is another major community and this will only continue this new Strategic
project which has been active over the past 12 months and the Plan period. Partnerships with Sports Chaplaincy
outcomes from this initiative will have a significantly positive Australia and Everproof have provided support
effect on the junior football landscape in the years to come. and infrastructure for club volunteers around crisis
Strong development outcomes have also been achieved with management and child protection respectively. The
increases in coach education initiatives, school programs, Boot Bank recycles second hand boots for junior
multicultural and indigenous programs and the introduction footballers as well as raising funds for the GV Stars
of the Youth Development Academy providing point of and Zaidees Rainbow Foundation. Themed rounds
difference coaching and personal development. and a number of community collaborations have
also been delivered regarding important social
The last four years has seen phenomenal growth in female
responsibility issues such as family violence,
participation with Youth Girls participation soaring and the
mental health, gambling and social inclusion.
formation of the Northern Country Women’s League. The
Commission has also supported the establishment of the GV Whilst there have been terrific successes
Giants Masters team and the GV Stars Access All Abilities team. achieved this next Strategic Plan period presents
an important time for the region. Capitalizing
League Operations initiatives includes streamlining match day
on junior development and community
paperwork processes and a RAC Tribunal including a training program
programs whilst addressing issues facing a
for members, GVL Match Review Panel and increased consistency
number of clubs who struggle to fulfil their
in tribunal processes. Staff are also very active in assisting clubs
own player pathway is a challenge which the
with training provided on competition management systems,
Commission is looking forward to working
club administration support, increasing efficiencies and decision
with stakeholders on over the next four years.
making at delegates meetings and liaison on issues and compliance
requirements. The focus in all league operations activities are to Peter Foott
support club volunteers and to reduce operational workload. Chairman
The AFL Victoria Community Club Sustainability Program has July 2018
2 2019-2022 Strategic Plan AFL Goulburn Murray
SOCIAL RETURN
ON INVESTMENT
The social return on investment for an
average community football club indicates
VALUE OF A COMMUNITY
FOOTBALL CLUB
that for every $1 spent to run a club, there
is at least $4.40 return in social value in
terms of increased social connectedness,
wellbeing, and mental health status;
employment outcomes; personal
development; physical health; civic pride
and support of other community groups. RESEARCH BACKGROUND
The Centre for Sport and Social Impact (CSSI) at La Trobe
University was commissioned by AFL Victoria in 2016 to
determine the social value of a “typical” community football
club; specifically its social, health and community impact.
$1
INVESTMENT
$4.40RETURN
SOCIAL
OUTCOMES
The self-reported mental health of
people aged 18-24 associated with
a football club is substantially higher
reach 10 people in their community,
generating increased civic pride.
Football clubs are considered the
than the general population; given hub of a community, particularly in
Football clubs provide an environment
“
the higher incidence of mental health rural and regional areas, are a focal
where people are more socially
issues among young people, it could be point for community efforts in times
connected at every age group,
argued that ‘football clubs help those of crisis and celebration and are
compared to other Victorians, and are
at greatest risk of poor mental health’. considered by club and community
3 times more useful for developing
members as central to shaping the
We joined this club when we moved;
social networks than work, education
or other community groups. COMMUNITY identity of a township or area.
I didn’t know a single person in the Football club social networks provide OUTCOMES ECONOMIC
individuals, particularly those aged Football clubs are increasingly engaged
town. Now I can walk down the 15 to 24, with significantly increased with their communities, delivering OUTCOMES
street and know lots of people. chances of securing employment. a range of services such as school As highlighted under social outcomes,
HEALTH
holiday clinics and health awareness football clubs create direct employment
You can always be welcomed down at programs in schools, while supporting opportunities for their communities.
the football club – it doesn’t matter who OUTCOMES other community groups’ events and
fund raising efforts, supporting health
Football clubs are large consumers
within their own communities,
you are or what your background is. Football clubs are important and awareness and education campaigns and
supporting local businesses such
effective vehicles for delivering helping socially disadvantaged members
health and safety campaign as bakeries, cafes, hotels, butchers,
I know from my own experience that messages to young people.
of the community participate in football.
restaurants and local trades people.
I would not be in the career I am Individuals associated with a football
A football club’s reach is significant
The average community football
and extends beyond its players,
now if it was not for the contacts club have a greater level of self-reported coaches, administrators and volunteers;
club in Victoria makes an annual
economic contribution of $630,0001.
I made through football. wellbeing at every age group compared for every 1 player, football clubs
to a sample of the Victorian population.
1
Street Ryan Economic Contribution
Assessments of Australian Football 2019-2022 Strategic Plan AFL Goulburn Murray 3
THE AFL GOULBURN
MURRAY COMMISSION
PROVIDES GOVERNANCE
AND STRATEGY
DEVELOPMENT FOR
FOOTBALL AND NETBALL
ACROSS THE GOULBURN
MURRAY REGION
• Engage local people to make decisions
on the on the sport’s strategic
direction and future growth
• Minimise the cost of participation
by sharing resources and increasing
local revenue to reinvest back into
the game and broader community
• Provide operational and administrative
support to member leagues with
resources reporting locally
4 2019-2022 Strategic Plan AFL Goulburn Murray
8
LEAGUES
317
FOOTBALL TEAMS PARTICIPATION
77 368 SUMMARY
REGIONAL SNAPSHOT
NETBALL TEAMS
CLUBS
12
LOCAL
217
GAMES OF FOOTBALL
GOVERNMENT AND NETBALL EACH
AUTHORITIES WEEKEND
9,000+ 215
REGISTERED
830
ACCREDITED
VOLUNTEERS
UMPIRES COACHES
1,800+
4,400+ AUSKICKERS
11,800
NETBALLERS
COMMUNITY
8,000+
PROGRAM
PARTICIPANTS
FOOTBALLERS
24,390
SCHOOL VISITS
& CLINIC
PARTICIPANTS
2019-2022 Strategic Plan AFL Goulburn Murray 5
VISION For Australian Rules Football and Netball to be the
sports of choice in the Goulburn Murray region.
PLAY FAIR PLAY TO SUCCEED
VALUES Respect, integrity, honesty, empathy and a
great work ethic earns us the right to play.
We rise to every challenge and do what we
say we will do – we own the outcome.
We thrive on pushing the boundaries beyond what
PLAY AS ONE TEAM we have done before to achieve the extraordinary
for our people, fans, partners and the community.
We work as one team because we
PLAY WITH PASSION achieve better outcomes.
We love what we do. Passion, energy, fun We bring out the best in each other by embracing
and perseverance is at the heart of our our diverse range of ideas, skills and backgrounds
to achieve individual and shared success.
sport and is what drives how we work.
We celebrate our wins and always have each other’s back.
6 2019-2022 Strategic Plan AFL Goulburn Murray
2019-2022 STRATEGIC PLAN SUMMARY
FOR AUSTRALIAN RULES FOOTBALL AND NETBALL TO BE THE
SPORTS OF CHOICE IN THE GOULBURN MURRAY REGION
KEYS TO SUCCESS
Embedding diversity in everything we Ultimate collaboration with all football Easy accessibility and clear pathways to
do across gender, culture and ability. stakeholders working together to grow the game. participate and progress through the game.
FAN
PARTICIPATION COMMUNITY ENGAGEMENT DEVELOPMENT
Develop and Support pathways to To support leagues, their Develop stakeholder and community To build relationships with the
increase participation in order to clubs and schools to provide engagement initiatives that community to develop fans
facilitate the growth of Australian quality environments to add social value and support for all levels of the game
Rules Football & Netball motivate all stakeholders program accessibility, equality
and inclusive environments
PEOPLE
TALENT FACILITIES & CULTURE SUSTAINABILITY
To establish best practise To advocate for and collaborate To attract, develop and retain Ensure that AFL Goulburn Murray
programs to identify, attract and on facility development for the quality people and develop and its members have a responsible,
develop the best participants network of community football a high performance culture sound and sustainable business
leagues, their clubs and schools in line with our values model to enable long term growth
of football and netball in the region
PLAY TO PLAY WITH PLAY PLAY AS ONE
WIN PASSION FAIR TEAM
2019-2022 Strategic Plan AFL Goulburn Murray 7
PARTICIPATION
Develop and Support pathways to increase participation in order
to facilitate the growth of Australian Rules Football & Netball.
FOOTBALL UMPIRING
› Work with clubs to identify and maximise › Develop regional Umpire Strategy
their own playing pathway › Continue to promote and develop
› Maintain and Increase Participants the Umpire Diverse Academy
› Implement Female Football Strategy › Improve recruitment and retention
› Foster pathway opportunities and increase programs for umpires
multicultural participants into local clubs › Implement a full time umpire’s resource
› Promote AFL Vic. indigenous programs
SCHOOLS AND OTHER PROGRAMS
› Assist clubs in developing & implementing
junior development plans › Identify schools currently without football teams
› Grow and develop primary school competitions
NETBALL › Improve and increase the engagement
› Support Netball Vic Development programs and activity of school ambassadors
› Support growth of netball participation
AUSKICK
› Promote Auskick as integral first step
in junior football pathway
› Develop standalone centres for multicultural groups
› Continue to roll out and implement
Auskick programs and support
› Encourage club alignment to Auskick centres
8 2019-2022 Strategic Plan AFL Goulburn Murray
COMMUNITY
To support leagues, CLUBS GMCA
› Provide formal and informal training and support for › Implement new accreditation structure
their clubs and schools club volunteers to assist them manage their workload › Conduct a Governance review of GMCA
to provide quality › Develop club best practise resource for › Increase participation in the Coach
retention and recruitment of volunteers
environments to motivate Co-ordinator program
› Deliver AFL GM Coaching Strategy
all stakeholders. STAKEHOLDER & COMMUNITY OUTREACH
› Revamp and update Health Services Strategy SPORTS TRAINERS
› Evolve Themed rounds program › Develop annual sports trainers education program
LEAGUES
› Implement Sports Chaplaincy Australia
› Manage transition of PDFNL and MFL program in all Leagues
into the Region Administration Centre
› Grow AFL GM’s status as a community leader
› Establish a singular regional governance
model for junior leagues UMPIRING
› Establish female football pathway › Manage GVFUA transition to into
› Implement consistent junior rules Region Administration Centre
› Establish regional Area Agreement › Employ full time umpiring resource
› Implement Netball Coach of the Year Awards › Establish umpire MOU encompassing all leagues
2019-2022 Strategic Plan AFL Goulburn Murray 9
ENGAGEMENT
Develop stakeholder and community engagement
initiatives that add social value and support program
accessibility, equality and inclusive environments
RELATIONSHIP MANAGEMENT › Identify and nurture current and additional
› Continue to Facilitate and promote strong multicultural community ambassadors to
working relationships with leagues, clubs, umpire promote football in new communities
associations and Local Government Authorities › Leverage Richmond Next Generation Academy
› Produce a club help resource to assist in partnership to enhance relationships in
the reduction /elimination of umpire abuse multicultural and indigenous communities
and bad behaviour towards umpires
› Continue to develop functional and relevant
communication channels for stakeholders
› Maximise media usage and exposure for
initiatives, programs, clubs and Leagues
› Educate on, and promote, responsible
use of social media platforms
› Implement annual Communications
Matrix for all Leagues
› Establish Multicultural Reference Group
› Manage and continue to develop connection
with indigenous communities and stakeholders
› Establish a regional Reconciliation Action Plan
› Develop a cultural awareness “document” to
be shared amongst clubs and stakeholdersFAN
To build relationships with the community
to develop fans for all levels of the game DEVELOPMENT
› Grow AFL 9s social competition › Present and represent community football
› Multicultural Reference Group to lead fan netball clubs as positive social role models
development activities in appropriate communities › Present, encourage and promote football netball
› Leverage Richmond FC Next Generation Academy clubs and umpire associations as inclusive,
partnership for fan development programs family oriented and friendly environments
› Incorporate Netball Vic (Vixens) in › Promote and support club initiatives that present
fan engagement activities the game and member clubs in a positive manner
› Maximise participation for AFL › Promote and represent the role of football
player appearance program netball clubs in the community
› Development links with community › Encourage and promote success
programs and festivals stories in community football to media
and the broader community
› Leverage Goulburn Murray based AFL and AFLW
players as role models in our community
2019-2022 Strategic Plan AFL Goulburn Murray 11TALENT
To establish best practise programs to identify,
attract and develop the best participants
V/LINE CUP & YOUTH PLAYER PATHWAYS
DEVELOPMENT ACADEMY › Ensure all players receive opportunity
› Integrate Youth Development Academy and to access elite player pathways
V/Line into one program (players & coaches) Foster strong links between club,
› Promote interleague as key selection program interleague and talent programs
for Youth Development Academy and V/Line › Ensure netball junior interleague
› Focus VLine Cup and Youth opportunity is provided
Development Academy programs › Promote importance of
on point of difference coaching junior interleague
› Leverage Next Generation Academy partnership › Promote link between community
for coach education, player development, and TAC Cup programs for both
indigenous and multicultural access male and female players
UMPIRE & COACH PATHWAYS
› Promote V/Line and important umpire
talent identification programs
› Encourage coaching linkage and professional
development opportunity between
Academy, VLine and TAC Cup programs
12 2019-2022 Strategic Plan AFL Goulburn MurrayFACILITIES
To advocate for and collaborate on facility
development for the network of community
football leagues, their clubs and schools
PROJECT PLANNING POLICIES REGION ADMINISTRATION CENTRE
› Develop Regional Facility Strategy › Continue to drive the development
› Foster and maintain Relationships of Kialla Park Master Plans
with candidates and members of local, to serve the best interests of
state and federal governments football and the community
› Foster and maintain Relationships › Maintain and develop the AFL Goulburn
with staff and Councillors of Murray office facility to ensure it best
local councils and shires serves the needs of member Leagues
› Continue to monitor and implement GRANTS PROGRAMS
support and upgrades for club facilities
› Continue to promote availability of
› Establish a best practice document grants programs to assist member clubs
to assist clubs in facility upgrades
› Continue to support and represent
› Ensure facility upgrades and member clubs in grant application
development upgrades include process to funding bodies as necessary
appropriate facilities (where applicable)
› Establish event and facility management
policies for clubs hosting finals
2019-2022 Strategic Plan AFL Goulburn Murray 13PEOPLE
& CULTURE To attract, develop and retain quality people and develop
a high performance culture in line with our values
CLUB DEVELOPMENT PROGRAM STAFF DEVELOPMENT
› Develop a Club Development strategy CONSOLIDATE AFL GM OFFICE › Develop Staff Manual documenting RAC
› Deliver training programs for club volunteers as › Incorporate league history into office environment policies, procedures and practises
per identified need (e.g. SportsTG, MyNetball) › Promote the office as a ‘drop in’ › Develop a staff development plan to ensure staff are
› Deliver timely support and assistance to facility for club volunteers provided opportunity to grow and develop in their role
club volunteers on an ‘as needed’ basis › Adopt and implement AFL Policies as they › Benchmark staff salaries across other
› Deliver annual club information and education forum evolve (e.g. Child Safety, Drug & Alcohol, etc) Commissions to ensure parity and equality
14 2019-2022 Strategic Plan AFL Goulburn MurraySUSTAINABILITY
Ensure that AFL Goulburn Murray
and its members have a responsible,
sound and sustainable business
model to enable long term growth
of football and netball in the region
MONITOR BUSINESS PERFORMANCE BUILD COMMERCIAL OPPORTUNITIES COMMUNITY CLUB
› Manage growth against income › Grow business partnerships to grow SUSTAINABILITY PROGRAM (CCSP)
› Achieve continuous improvement and growth investment in the region › Ensure successful implementation of the Community
› Grow licence agreements to achieve Club Sustainability program across all affiliates
PLANNING economies of scale for club benefit › Implement education programs for club
› Continue to monitor and develop yearly action › Grow marketing and sponsorship opportunities stakeholders about the CCSP
plan and measure against Strategic Plan
FINANCE
BRANDING › Investigate funding from AFL Victoria and
› Strengthen AFL Goulburn Murray Netball Victoria for relevant programs
Brand as representative of football › Secure grants from non-football/
and netball clubs in the region netball grants programs
› Obtain and leverage financial returns from the › Ensure annual audit of business and
brand for reinvestment in programs and services league finances
› Leverage community partnerships for › Provide guidance and assistance for leagues
development and growth of community clubs and clubs to improve financial performance
› Engender club and community awareness
and respect for the brand
2019-2022 Strategic Plan AFL Goulburn Murray 15AFFILIATED LEAGUES
Kialla Park Community Centre
Reserve Street, Kialla VIC 3631
PO Box 1253, Shepparton VIC 3630
T: (03) 5823 9800 E: admin@aflgoulburnmurray.com.au
www.aflgoulburnmurray.com.au
AFLGoulburnMurray AFL_GM AFL_GM
M: 0403 555 707 E: steph@nexisdesign.com.au www.nexisdesign.com.au
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