BACHELOR OF COMMUNICATION (PROFESSIONAL COMMUNICATION) - SIM GE
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BACHELOR OF COMMUNICATION
(PROFESSIONAL
COMMUNICATION)
The programme is developed and awarded by RMIT University, Australia
Contents
01 02
Welcome Why Study at
Messages SIM GE?
03 Student Life
& Student
Learning
Centre
04 RMIT
University
05 Why Choose
SIM- RMIT?
06 Bachelor of
Communication
(Professional
Communication)
10 Application &
Admission
Welcome
Messages
‘‘ SIM Global
empowers
Education
is committed to deliver an
education that
you to
achieve your highest
aspirations. Join us in our
multicultural
environment and experience a
quality education that
will equip you with
‘‘
learning
knowledge and skills
for the future of work.
Professor Wei Kwok Kee
Provost
Singapore Institute of Management
‘‘
RMIT’s School of Media and
Communication nurtures
work-ready graduates by
creative
equipping them with
and leadership skills
through practice-led and project
based learning. It gives a
unique opportunity to engage
in professional training that
‘‘
prepares graduates for the ever-
changing global professional
communication industry.
Professor Lisa French
Dean, School of Media and
Communication
RMIT University
1
Why SIM GE
is the global education arm of the
Study at Singapore Institute of Management
(SIM Group) founded in 1964.
SIM GE? Our approach towards lifelong learning is to equip you
to be future-ready and to empower you to fulfil your
highest aspirations.
Annual enrolment
of about Over
16,000 students
40
countries
172,000
graduates
Through-Train
Pathway Bond-Free
Over 80 full-time and
part-time academic
Scholarship &
programmes through Bursary
over 10 university Scholarships are
partners. available to
Globally- students who excel
Recognised in academics,
sports or arts.
Degrees offered at SIM
have the same curricula &
academic standards
as those awarded
onshore.
Boost
Employability Global
Overall Employment Perspectives &
Rate (SIM) Insights
82.4%* Exposure to diverse
cultures and a
global network.
* Based on the SIM Graduate Employment Survey 2019/20 conducted by Media Research Consultants on the 2019 cohort of graduates
from the full-time Bachelor degree programmes, approximately 6 months after completing their studies. The overall employment rate
includes graduates in full time, part time and freelance employment.
Student
Life
Seize the
now
Make the most of
your time in SIM GE
A CAREER STUDENT CLUBS & OVERSEAS EXPERIENCE STUDENT CARE
HEAD START COMMUNITIES Gain international Boost your overall well-
Raise your employability Sharpen your leadership exposure through being through healthy
through career-readiness and social skills or pursue overseas academic living and wellness
initiatives like the Talent your passion with more exchange programmes, programmes or seek the
Development Programme, than 70 student councils study trips and workshops. guidance you need from
Career Chapters and and clubs available. our SIM peer mentors.
Mentorship Programme.
Student
Learning
Centre
A one-stop centre for
student academic support
PEER-ASSISTED WORKSHOP SERIES PROFESSIONAL SKILLS CONSULTATION
LEARNING (PAL) Attend complimentary Develop professional skills SERVICES
Benefit from a student- workshops on academic that are highly valued by Work with our advisors
to-student support writing, study skills and employers through well- to improve your skills in
network providing personal effectiveness structured training written and
academic assistance for to hone effective programmes. oral presentation.
selected modules. learning skills.
3
RMIT
University
Globally ranked Ranked 77th
among the in the world and
top 250 8for
th
in Australia
Graduate
universities Employability
(QS World University
Rankings 2020-21) (QS Graduate Employability
Rankings 2020)
International
5-Star
QS Ranking for
RMIT University is one of
Australia’s original
reputation for
excellence in
professional
and vocational
excellence in
higher education educational institutions education, applied
and innovative
founded in 1887, now enrols research
over 95,000 students each year.
A truly global university
with a physical presence in:
Melbourne
Vietnam
Barcelona
RMIT also offers programmes
throughout Asia and engages with
research and industry partners
globally.
Why Choose
SIM-RMIT?
Accreditation
Our Professional Communication programme is
fully accredited as an Australian undergraduate
university degree.
Outstanding Rankings
Ranked 44th in the world for Communication and Media
Studies and 4th in Australia (QS World University Rankings
by Subject 2020).
Effective Learning
A combination of face-to-face and online lectures,
case studies, business simulations and experiential
activities.
Excellent Support
Taught by RMIT academics and local lecturers, to the
highest quality standards.
Practical Curricula
Designed with industry inputs; integration of theory
with practice.
Alumni Success
Over 30 years of partnership between SIM and RMIT,
produced over 44,000 SIM-RMIT graduates who work
across a variety of sectors.
5
BACHELOR OF COMMUNICATION
(Professional
Communication)
The Bachelor of Communication (Professional Communication) is designed to provide you with professional
education that includes specialist study in advertising and public relations. It aims to develop your knowledge of
broader communication theories and issues to enhance your professional skills which can be placed within an
Asian Media and Culture context.
Objectives Duration and • MKTG1458 Applied Public
Students will be equipped with Intakes Relations Research: Insights to
Action
a broad range of skills through a • GRAP2693 Art Direction
combination of practical training Duration Intake • GRAP2694 Copywriting
in communication and media Category
(months) (Full-time) • COMM2444 Exploring Asian
that goes in-depth into selected Popular Culture
areas such as Professional and • COMM2490 Client Management
A 24 Jul
Contextual Studies. As a graduate • COMM2730 Influence and Impact
of this programme, you will be able B 18 Jan in Public Relations
to: • COMM2727 Professional
• Critically analyse and apply a C 8 Nov
Communication Studio
diverse and industry-related
knowledge and skills to the field Credit exemptions will be granted
to applicants who attain the Modules are fully taught by RMIT
of media and communication in lecturers, Singapore-based lecturers or
global context. relevant qualifications. Refer
co-taught by both RMIT and Singapore-
• Plan, produce and evaluate to website for the qualification
based lecturers.
innovative content, optimising categories.
uses of technology that meets the Refer to SIM GE website for
needs of diverse and international detailed programme structure and
module outlines.
stakeholders.
• Demonstrate creativity, critical Modules
thinking and initiative when • COMM2286 Mass Media in Asia
identifying and solving problems • COMM2282 Modern Asia
in diverse contexts within the • COMM2283 Foundations of Public
professional communication field. Relations
• Work with others in range of roles • MKTG1315 Introduction to
and contexts, demonstrating Advertising
cultural, environmental and • COMM2732 Making Media
social awareness and ethical and • COMM2440 General News
reflective practice. Reporting
• Identify, evaluate and critically • COMM2847 Professional
analyse cultural, historical and Communication Foundations
theoretical practices which • GRAP2504 Creative Advertising
contextualise your professional • COMM2846 Issues, Risk and Crisis
practice. Communication
• MKTG1462 Public Relations
Research Methods
• COMM2287 Asian Cinemas
• COMM2294 Communication
Strategy and Planning
• COMM2278 New Media, New Asia
• COMM2731 Interdisciplinary
Communication Project
Learning Programme Calendar
Approach Nov to Dec May to Jun
In this programme, students will Term Jul to Oct Jan to Apr
(Intensive) (Intensive)
experience a variety of learning
and teaching approaches in Classes Jul – Mid Oct Nov – Late Dec Jan – Mid Apr May - Late Jun
developing skills of a media and
communication professional. Break Mid to end Oct Late to end Dec Mid to end Apr Late to end Jun
Learning and teaching approaches
Result Release End Nov End Jan End May Mid Jul
may include lectures with
presentations, online components,
interactive lessons with case
studies, work-integrated learning,
self-managed learning activities Mode of Delivery Career Prospects
and other forms of learning Classroom learning comprising: Graduates will have the skills,
approaches which prepare • Activities industry-related knowledge and
students in professional practice. • Exercises confidence to work in journalism,
• Lab work public relations, newspaper and
• Lectures magazine editing, corporate
RMIT University provides an online • Online learning communication, marketing,
learning and information portal, • Self-study management, specialist writing,
myRMIT, accessible at • Group work communication research,
www.rmit.edu.au/students • Projects market and audience research
• Case studies and other areas related to the
myRMIT is an important and communication industries.
valuable communication tool for
all students and staff. Students can
Assessment Graduates may further their studies
in the Master of Advertising or the
• Individual / Group Assignments Master of Communication.
log in to myRMIT to:
• Projects
• access their student email
• Continuous assessment such as:
account
• access student information guide
– Essays Alumni
– Presentations Upon successful completion of
• access online module materials
– Literature reviews the Bachelor of Communication
via RMIT’s Learning Management
– Online publications (Professional Communication)
System
– Class participation degree, graduates will be eligible
• view online resources and
– Class test for membership of the RMIT
learning activities created by
lecturers University Alumni. For more
Assessment varies from module to information visit
• view results (via the Enrolment
module, and is not limited to the www.rmit.edu.au/alumni-and-giving
Online link)
list above.
• collaborate with RMIT University
lecturers and fellow students
Students are encouraged to access
myRMIT regularly to connect with
the University.
7
Admission English Language Criteria
Criteria • Minimum C or better in General
Paper at AS/H1 level; or
• Have successfully studied
• 3 GCE ‘A’ level passes; or Singapore Cambridge ‘A’ levels
minimum of 3 H2 level subjects at a Singaporean high school
with a pass or above; or for at least 2 years and met the
• An approved Polytechnic Diploma academic entry criteria of 3 A/H2
from any of the local polytechnics; level passes; or
or • Successful completion of a
• An approved Diploma or Advanced recognised approved Diploma
Diploma from Singapore Institute of qualification or higher, where
Management or other institutions; the language of instruction was
or English.
• An approved Degree from RMIT
For detailed information on the English
University or other institutions
Language requirements, please refer to
our website.
For detailed approved listing
of local qualifications by RMIT
University and information on the
requirements for international
Programme Fees
qualifications, please refer to the Category Fees
SIM GE website.
A S$44,940
The list and associated groupings B S$29,960
are periodically updated as new
diplomas are assessed and existing C S$14,980
diplomas are re-assessed or
when changes to the content of a Fees are inclusive of prevailing GST and
diploma occur. payable in instalments. The amount of
each instalment is dependent on the
number of credits undertaken for each
Other qualifications will be term. Fees do not include textbooks.
considered on a case-by-case basis Please refer to the SIM GE website for
by the university. the latest fees.
If applicants do not satisfy the
university minimum academic
entry requirement, they may be
able to satisfy the requirement
if they can produce evidence of
other equivalent qualifications or
combination of qualifications and
experience as assessed by RMIT
University on a case-by-case basis.Join the
SIM-RMIT Family
‘‘
The programme provided me with a
well-rounded outlook on the industry.
Guided by both local and non-local
lecturers, I was able to nurture both
local and international perspectives
Akmal Syazwan
Graduate
Visual Journalist
‘‘
on issues and landscapes. It has also
helped me to keep an open mind and
be experimental, which is definitely
an important trait for a creative in this
industry. (2020)
Mediacorp Pte Ltd
‘‘
The programme has enhanced my
writing and technical skills such as
critically reviewing on essays, filming
The programme has also sharpen my‘‘
and editing of video for our projects.
presentation skills and build up my
confidence in public speaking. (2020)
Nicole Kee
Graduate
Junior Copywriter
BBDO Singapore
9Application &
Admission APPLICATION FEES
An application fee is payable
for each application form that is
submitted. This fee (inclusive of the
prevailing GST) is non-refundable
and non-transferable. The fee will be
fully refunded only if the intake does
not commence. Unpaid applications
1
will not be processed.
Payment Mode: MasterCard/Visa
Visit www.simge.edu.sg/ credit cards or eNETS
admissions/how-to-apply
for the application process Local International
and list of required Application applicants applicants
supporting documents. Fees
S$96.30 S$481.50*
*This does not include all fees related to
Student’s Pass application.
Prepare copies of
supporting documents.
Complete your
application and payment
2 PRIVATE EDUCATION ACT
The Private Education Act was legislated
in December 2009 to regulate the
private education institutions (PEIs) in
of application fees.
Singapore. The regulatory regime, as
set-out under the Private Education Act
and its subsidiary legislation, comprises
the Enhanced Registration Framework
3
and the EduTrust Certification Scheme,
both administered by the Committee for
Private Education (CPE), a part of
Bring your original
documents to SIM HQ SkillsFuture Singapore (SSG).
for verification.
Singapore Institute of Management Pte
Ltd (SIM PL), in meeting the regulatory
requirements under the Private Education
Act, has put in place the following:
Check your email for your
application outcome.
4 • Adoption of the Standard PEI-Student
Contract template from CPE
• Allowing students a cooling-off period
of 7 working days after signing the
PEI-Student Contract
• Protection of students’ fees under the
Fee Protection Scheme
• Transparent refund, course transfer, leave
of absence and withdrawal policies
• Commitment in maintaining the
confidentiality of students’ data
For more information on the above
mentioned, visit www.simge.edu.sg/
admissions/edutrust and www.simge.
edu.sg/admissions/admin-matters.
Singapore Institute of Management Pte Ltd
461 Clementi Road, Singapore 599491
+65 6248 9746
study@sim.edu.sg
www.simge.edu.sg Photo Credits
Front cover, pages 1 and 4: Photos courtesy of RMIT University, Australia
Follow Us! This brochure contains key information, accurate as at time of print on 2 March 2021. For the
most updated and complete corporate and programme information, refer to our website
at www.simge.edu.sg.You can also read
