BA (Hons) Fashion: Media and Marketing - Undergraduate
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Undergraduate BA (Hons) Fashion: Media and Marketing
Why study at Winchester?
There are many reasons to study at the University Our graduates have a strong track record of
of Winchester – but the one to consider most finding employment after leaving the University.
is that you will become part of a safe and There is a dedicated Careers Service to provide
supportive community. advice and help you research career pathways and
employers. They also organise recruitment fairs
The University is located within walking distance and workshops on how to write CVs and perform
of the city centre of Winchester, which is only one well at interview.
hour away from London by train. The campus is
located in a beautiful wooded setting overlooking
the South Downs.
We have excellent facilities for learning and
teaching that are continually being updated to
enhance the student experience. There is a vibrant
Student Union, excellent sports facilities, a
modern library and IT facilities across the campus.
At the University of Winchester we aim to provide
campus or University Managed Accommodation
to all first year full-time undergraduates who hold
Winchester as their firm choice. In addition, we
also endeavour to provide students from non-EU
countries and students with disabilities a room
on campus, not just for their first year, but for the
duration of their course.
The culture of the University is informal and the
emphasis is on you unlocking your potential,
developing a clear sense of direction and
becoming the best you can be in your chosen
career.
2 www.winchester.ac.uk
BA (Hons) Fashion: Media and Marketing
Fashion: Media and Marketing at visiting professionals from industry.
Winchester offers a dynamic and Students are encouraged to undertake Fact File
exciting programme which has its internships at fashion-related events (for
fingertips on the pulse of business and example, London Fashion Week) and to
media in the rapidly changing global gain inspiration from visits to cultural Typical offer: 280-320 UCAS points*
fashion industry. institutions, exhibitions and museums (for Single Honours
example, Tate Modern, Design Museum
Our programme is targeted to students and Victoria and Albert Museum).
Students will be required to have at least
who are passionate about the world
a GCSE or equivalent qualification at
of fashion; interested in undertaking A key feature of the Fashion: Media
Grade C in both English and Mathematics.
leadership roles in fashion-related and Marketing programme is learning
employment; entrepreneurial, risk- for the workplace. Students have the If English is not your first language:
taking and ready to learn through facing opportunity to practise skills acquired Students are required to have achieved
challenges; and excited about studying in class, in external industry work a minimum of IELTS 6.0 (including 6.0
in writing) or a TOEFL score of 550
abroad and gaining skills and knowledge projects or volunteering opportunities
(paper-based) or 213 (computer-based)
within a cross-cultural environment. (Volunteering for Fashion Related
or an equivalent qualification. If you do
Activities). Considering the major
not have the necessary level of English
This programme draws on expertise from economic, social and cultural challenges
there are pre-sessional English language
staff across the University who are at facing the UK fashion industry in a global training programmes available at the
the forefront of their field in Humanities, market, students may choose to study University that may allow you to meet
Media and Business. Students gain a abroad (Internationalisation) for one your minimum entry requirements.
sound knowledge of dress history and semester and gain cross-cultural skills and Please see the University website for
sociological perspectives of fashion and knowledge. As an alternative, students details.
develop an understanding of fashion may wish to hone their entrepreneurial
retailing; retail space design; fashion and business skills (Entrepreneurship *Entry requirements correct at time of
merchandising; fashion production; module), ready for future employability print. For the most up-to-date entry
fashion trend forecasting; fashion as a self-employed creative practitioner in requirements please visit our website
advertising; PR; fashion journalism; the fashion and creative industries or at a at www.winchester.ac.uk
and digital media. To support this we strategic level in large organisations.
organise a rolling schedule of lectures
and workshops which include stimulating
www.winchester.ac.uk 1
BA (Hons) Fashion: Media and Marketing
Study options students’ understanding of fashion within their learning through formal and informal
The Fashion: Media and Marketing a global context and issues related to mechanisms. For example, students are
programme is offered only as a Single sustainability and responsibility in fashion. encouraged to make active use of the
Honours programme and is available Learning Network to establish module
full-time or part-time during the day. The Programme content chat rooms for further discussion. As
structure of the programme is modular Students receive around 12 hours of peer learning is a part of our learning and
with an approximately equal contribution contact time per week through lectures; teaching strategy, the programme has
from the three contributing discipline seminars; academic tutorials; guest self-help reading groups as well as theme-
areas. At Levels 4 and 5 students engage in speakers; visits; group work; discussions; related discussion groups; such groups are
fashion, digital media and business related debates; readings; and workshops. encouraged from the outset of the degree
taught modules. At Level 6 a range of The inter-disciplinary teaching team programme.
optional taught modules further broadens encourages students to take ownership of
Year 1 (Level 4) is foundational and
provides the basis for more specialised
study in Years 2 and 3 (Levels 5 and 6). Year
1 introduces students to the key theories,
concepts and perspectives within the topic
of Fashion: Media and Marketing. In Year
1, and within the modules Introduction to
Fashion 1 and 2, students are provided with
a fundamental background in dress history
and the sociological theories underpinning
fashion, together with basic concepts
in media studies and an introduction to
management and marketing. In Year 1,
students are also introduced to research
skills which develops further in Year 2.
Year 2 builds upon the foundation of
Year 1 with the objective to provide
further insight into specific topics related
2 www.winchester.ac.uk
BA (Hons) Fashion: Media and Marketing
to the fashion industry such as fashion These modules could be associated production; fashion show production;
promotion; fashion trend forecasting; with Global Marketing and Marketing trend forecasting; fashion PR; fashion
fashion journalism; entrepreneurial skills; Relationships or with Consuming and journalism; or digital fashion media.
and research skills and the research process Regulating Media and Contemporary
in fashion marketing. Culture. Additionally, the programme Additionally, the optional
provides external engagement Internationalisation component gives
Year 3 encourages students to work through a volunteering placement or students the opportunity to study abroad
in a more independent manner and consultancy so students may practise during one semester – students may
to consider their career options upon the skills acquired during the previous take advantage of their stay abroad to
graduation. A range of optional taught years. Volunteering placement and undertake their external engagement
modules is offered to further broaden consultancy can take place in fashion activities. Creativity and Innovation
students’ understanding of fashion. retailing; visual merchandising; fashion Management associated to Enterprise
Accelerator is proposed as an alternative
to Internationalisation and equips
students with the necessary skills to
develop their own business ideas. Finally,
students prepare a Research Portfolio
which has two distinctive components:
‘opportunity evaluation’ is research based
and helps students articulate where their
fashion career may develop and ‘personal
achievements’ is a means to draw together
the ideas, skills and reflections of the
student throughout their time on the
degree. Bringing these two components
together, students should emerge from
the degree with a real sense of their worth
and capabilities, what role they wish to
play in the world of fashion and what
opportunities lie within that role.
www.winchester.ac.uk 3
BA (Hons) Fashion: Media and Marketing
Modules • Creativity and Innovation Management
Year 1 (optional module)
• Introduction to Fashion 1: Cultural • Enterprise Accelerator (optional module)
History of Dress
• Introduction to Fashion 2: Sociological Learning and teaching
Perspectives Students are expected to manage their
• Fashion Industry Skills own learning and to make use of scholarly
• Researching Fashion 1 reviews and primary sources (for example,
• Manipulating Media refereed research articles and/or original
• Business Functions in Context materials, appropriate to the discipline).
• Marketing and Consumers
Assessment
Year 2 Students are assessed through essays;
• Visual Communication and Visual learning diaries; reflective journals; Dress Lecture: students inspecting Victorian
garments
Merchandising research proposals; group projects/reports;
• Colour In Fashion critical reflection; case study reports;
• Researching Fashion 2 reflective portfolios; practical reports; and
• Global Fashion Marketing oral (individual or group) presentations.
• Fashion Journalism Feedback to submitted work is prompt and
• Fashion Writing and Criticism constructive with clear guidelines as to
• Entrepreneurship how to improve work.
• New Media Marketing
Career opportunities
Year 3 Fashion: Media and Marketing students are
• Research Portfolio equipped to work in careers within fashion
• Internationalisation (optional module) business and management; retailing;
• Volunteering for Fashion Related merchandising; brand management;
Activities (optional module) marketing; research and forecasting;
• Consultancy in Fashion Business journalism; media; advertising; public
(optional module) relations; archiving; and teaching and
London Fashion Week internship
lecturing.
4 www.winchester.ac.uk
Student profile:
Mami Aoyagi
First year BA (Hons) Fashion: Media and
Marketing student from Japan
“I was interested in studying abroad in the UK
because I find English such a beautiful language.
Winchester offered a rewarding academic experience
and is a very safe city, so my parents were happy for
me to come here.
“I love the rural area surrounding the University, the
beautiful historic buildings in the city centre and the
fact the train only takes about an hour to London.
“Both lecturers and students on the Fashion: Media
and Marketing programme are really enthusiastic
and engaged. I love the course content and lecturers
make the programme exciting, which encourages me
to develop my understanding of the fashion world
and develop the transferable skills required within
creative industries.
“Originally, I was interested in fashion journalism;
however, this degree has developed my range of
skills and opened my eyes to other graduate career
options. The Researching Fashion module has taught
me how to research and analyse in more depth. My
dream is to become a fashion trend forecaster for
WGSN.
“As an international student, I’ve had the opportunity
to benefit from Study Skills – free academic support
to help develop my English, which I’ve found
especially helpful while writing essays.
“I am confident I can develop academically and hope
Courtesy: Savithri Bartlett
to begin my career in the UK. I am excited to see how
I progress over the next few years, from fresher to
graduate.”
www.winchester.ac.uk 5
BA (Hons) Fashion: Media and Marketing
Teaching team: Alex Shakespeare: teaches Fashion respond to the needs of the consumer of the
Dr Savithri Bartlett: lecturer in Cultural Journalism and how to write for specialist future. Her research interests are consumer
History of Dress and the Sociological consumer markets and edit magazines and behaviour, retail, fashion, lifestyle, luxury,
Perspectives of Fashion. She brings 15 years websites. She offers valuable insights on design, cultural and social trends.
of experience within haute couture to her how to make it as a journalist in a highly
teaching of new technologies and textiles competitive industry. She brings 16 years of Lorna Dallas Conte: an engaging lecturer,
in contemporary fashion. Research interests publishing experience specialising in fashion, she brings 20 years of work in the creative
include developing a research community health and travel for a variety of mainstream industries to the teaching of Fashion Industry
in which, under the guidance of academic titles including Hearst’s HarpersBazaar.co.uk Skills. In her workshops and seminars, she
staff, undergraduates take ownership and in the Middle East, Harper’s Bazaar incorporates industry standard activities and
for generating original research; they Arabia and VIVA Dubai. @AlexEditor. she masterminds the short term placement
additionally inherit the work of their student of final year students in industry.
predecessors. They are also encouraged to Sofia Dawe: teaches trend forecasting,
learn synchronically from their peers. visual communication and merchandising. Contact us
As a practitioner running her own trend Course Enquiries and Applications
Dr Steve Northam: teaches Business forecasting business, she looks at how brands Telephone: +44 (0) 1962 827234
Processes, New Media Marketing and Project from across a range of lifestyle industries Email: course.enquiries@winchester.ac.uk
Management from Undergraduate to Masters
level. Externally he runs his own investment
company operating more than 20 UK based
limited companies across multiple sectors
of business in media and publishing, events,
marketing and design. His academic research
interests are with Small and Medium Sized
Enterprise business with a core focus on
technology, insight and entrepreneurship.
Dr Charlotte Lystor: teaching areas include
marketing and marketing management. Main
research interest is in responsible marketing.
6 www.winchester.ac.uk
Courtesy: Savithri Bartlett for ‘Boudicca’ haute couture
© Fashion Scout
Explore the Winchester experience
Open Days are a great way to find out more Campus Tour instead by contacting the Student
about the course that you are interested in. It is Recruitment team.
also an opportunity to explore the campus and
meet tutors and current students to discover Student Recruitment
what studying at Winchester is all about. Telephone: +44 (0) 1962 827089
Email: opendays@winchester.ac.uk
To find out when the next Open Day is visit
www.winchester.ac.uk/opendays or contact the
Student Recruitment team.
At the event, academics from all of our
programmes will be around campus giving
sessions about your subject of interest. Each
of the sessions will include an overview of the
course, entry requirements, the application
process and an opportunity to ask any questions
you might have.
Student Union representatives will also be
available so you can find out more about
Winchester’s sports clubs, societies and
community involvement.
As part of the campus tour you will see the halls
of residence and the West Downs Student Village
and find out more about living in Winchester.
You will also be told about the student support
services and scholarships and bursaries that are
on offer.
If you miss any of the Open Days or are
www.winchester.ac.uk
unavailable to attend – you can arrange aFinding out more...
Course Enquiries and Applications
Telephone: +44 (0)1962 827234
Email: course.enquiries@winchester.ac.uk
The University of Winchester
Winchester
Hampshire S022 4NR
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