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BACK IN PLAY No. 191 - UEFA.com
No. 191

BACK IN PLAY
BACK IN PLAY No. 191 - UEFA.com
BACK IN PLAY No. 191 - UEFA.com
EDITORIAL

 Theodore Theodoridis
    UEFA General Secretary

A MOMENT TO SAVOUR,
A TIME TO REFLECT

A
          fter the unprecedented hiatus brought about by the COVID-19 pandemic, football is steadily coming
          back to life. This edition of UEFA Direct reports on the imminent return of our elite competitions,
          assessing the obstacles that the European football community has had to overcome together to
successfully rewrite UEFA’s competitions calendar – both for the 2019/20 and 2020/21 seasons.
   UEFA’s return to play, with matches set to kick off in August, represents a milestone moment and the
first chance to take stock of our journey to date through an extraordinary period.
   The COVID-19 pandemic’s outbreak in the spring brought European football to a standstill, and there
was understandable concern that UEFA would not be able to finish its 2019/20 club competition season.
Other major competitions, such as UEFA EURO 2020 and Women’s EURO 2021, were postponed for a year.
The outlook was uncertain, and the ramifications were difficult to predict.
   As our president underlines in his interview on pages 6–7, despite these challenges, UEFA maintained a
steadfast belief that better times would come. Now, following a great deal of hard work, cooperation and
compromise behind the scenes, we are ready to deliver a match schedule in August and beyond that will bring
the latest club competitions to completion, and set the 2020/21 competition campaign in motion. The moment
when ‘live’ UEFA action returns to the spotlight will doubtless be one to savour, offering hope and joy to
football lovers young and old.
   Our sport has taken a back seat in recent times as the world has learned to live with the impact – personal,
economic and otherwise – of COVID-19. Football has been missed during its absence – demonstrating clearly
how much the game means to those who care about it and providing telling proof of football’s enduring status
as part of the fabric of our society.
   Consequently, UEFA strongly feels that by ‘returning to play’ – albeit in circumstances that will still require
caution and great care for our matches to take place – we are contributing to raising the morale of millions
of people. It also shows how UEFA is adapting to the current reality to continue delivering on its core mission:
running competitions and protecting, promoting and developing European football.
   I for one am sure to experience a multitude of emotions when the first referee’s whistle is blown in August
– excitement, happiness, relief, anticipation. I am equally certain that those feelings will be shared and
understood by anyone that holds the beautiful game close to their heart…

                                                                                                     UEFA DIRECT • July/August 2020 – 03
BACK IN PLAY No. 191 - UEFA.com
CONTENTS

IN THIS
ISSUE
JULY/AUGUST 2020

Official publication of
the Union of European
Football Associations

Chief editor:
Emmanuel Deconche

Deputy chief editor:
Dominique Maurer

Chief writer:
Mark Chaplin

Subeditor:
Susan Angel

External contributors:
Sam Adams (pages 14-17)
Julien Hernandez (pages 22-25)
Simon Hart (pages 28-35, 42-43)
Graham Turner (pages 36-41)

Translations:
UEFA Language Services

Production:
Touchline
                                          Getty Images

Printing:
Artgraphic Cavin,
CH-1422 Grandson

Editorial deadline:
10 July 2020                                      8 Executive Committee
                                                  The Executive Committee gives the go-ahead for UEFA competitions to resume in August.
Cover photos:
UEFA

                                          14 Together for the Future of Football                            44 Social responsibility
                                                         Launched at the UEFA Congress in February              The latest UEFA Football and Social
                                                         2019, UEFA’s five-year strategy is more relevant       Responsibility Report puts the spotlight
                                                         than ever to tackle current and future                 on activities and projects that harness
                                                         challenges.                                            the power of football to tackle key social
                                                                                                                responsibility issues.
                neutral   01-20-758031
         Printed Matter   myclimate.org

                                          20 Club licensing system
                                                         A new interactive report explains how              48 News from member associations
                                                         the club licensing system is implemented
                                                         across Europe.
BACK IN PLAY No. 191 - UEFA.com
CONTENTS

                                                                             Konami

                                                                                                                               UEFA
                                                                                      6 Interview
22 eEURO 2020                                                                         Aleksander Čeferin talks about how
Italy win the inaugural efootball version of the EUROs.                               European football has responded to
                                                                                      the challenges of COVID-19.
                                                               Miguel Ruiz

                                                              28 The Technician
                                                              As football resumes across Europe, The Technician looks
                                                              at the challenges of getting players match-fit again.

                                                                                                   36
                                                                                                   Coaching
                                                                                                   Convention
                                                        MFA

                                                                                                   The fourth edition of the
                                                                                                   Coaching Convention is
26 Referees
                                                               Sportsfile

                                                                                                   launched, while the Jira
Like the players, referees trained at home during the                                              Panel celebrates its 25th
lockdown while waiting for football to return.                                                     anniversary.

                                                                                           UEFA DIRECT • July/August 2020 – 05
BACK IN PLAY No. 191 - UEFA.com
INTERVIEW

‘THERE’S BEEN A REAL
WILLINGNESS TO REACH
COMPROMISES’
UEFA president Aleksander Čeferin is playing a pivotal role in guiding European football and its
governing body through the COVID-19 crisis. In this interview with UEFA Direct, he talks about
UEFA’s leadership during these extraordinary times, and explains why the spirit of solidarity and
sacrifice shown by football’s various stakeholders offers a positive lesson for the future.

What has been your personal                                         of July, with UEFA then completing its         that they can use to offset the
experience of the COVID-19 crisis?                                  own 2019/20 club competition season in         consequences of financial losses caused
These recent months have obviously                                  August. The leagues agreed to this, and        by the COVID-19 situation. Moreover, the
been a period of great uncertainty for                              the solidarity of the clubs will be equally    associations can naturally rest assured that
everyone. As far as my family and myself                            important for the national team window         they will be able to count on our unfailing
are concerned, it’s brought us even                                 in September.                                  support in the future.
closer together…
                                                                    In what ways has responding to                 Did you always believe that UEFA’s
As UEFA president, you’ve lived                                     the challenges of the COVID-19                 2019/20 competitions would still
on the front line of football’s                                     pandemic brought Europe’s                      be played to a conclusion in 2020?
longest period of inactivity since                                  football community closer                      I believed it from the first moment.
the Second World War. How have                                      together?                                      You should always be optimistic, and if
you coped with the situation?                                       We’ve seen a great deal of unity and           something like this crisis happens, you
Well, you must remember that the Second                             solidarity between UEFA, national              must have a plan ready. At the present
World War didn’t actually stop football                             associations, clubs and leagues. That’s        time, we will be playing matches without
completely, unlike the COVID-19 crisis...                           been a quality which you can see in the        spectators until further notice. We will
from a professional point of view, there’s                          decisions taken. There’s been a real overall   not take any risks.
been a lot of pressure and a great deal of                          willingness to reach compromises.
hard work – but I’m happy and relieved                                                                             Do you feel that UEFA has taken
that football is returning across Europe.                           You’re in constant contact with                the right decisions at the right
                                                                    UEFA’s 55 member associations                  time over these months?
UEFA has rewritten its                                              across Europe. How is UEFA                     We, as a governing body, have had to bear
match calendar to ensure its                                        helping them respond to the                    in mind that we must take care of all of
compet­itions can ‘return to play’,                                 crisis?                                        football – not just UEFA’s competitions.
while minimising risks to the health                                The associations are all facing a variety of   Consequently, we’ve tried to lead the
and safety of everyone involved.                                    challenges. UEFA’s relationship with them      way in Europe, and I think we’ve done so
What did it take to do this?                                        is a crucial cornerstone of our activities     quite successfully. I think the decision to
Key stakeholders have had to sacrifice                              – they’ve always backed us in what we do,      postpone EURO 2020 to next year was a
something. UEFA has sacrificed part of                              and we always support them. So, we’ve          key moment, because it was taken at quite
its season to enable the completion of                              made an advance payment of €236.5m             an early stage. Everybody understood
ongoing domestic leagues by the end                                 from UEFA’s HatTrick programme funding*        that we did this to help the other

*Since 2004, UEFA’s HatTrick programme has channelled revenue from the European
Championships to national associations to support football development projects.
Despite the postponement of EURO 2020, UEFA will honour its fifth HatTrick funding
cycle, investing a total of €775.5 million in European football over the next four years.

06 – UEFA DIRECT • July/August 2020
BACK IN PLAY No. 191 - UEFA.com
INTERVIEW

       stakeholders and, once more, I must             What have you learned about                   communicating with each other
       underline the spirit of total unity and         the underlying strengths of                   every day, and we must continue to
       solidarity that was forthcoming.                European football in this period?             do so in the future. We might have
                                                       What lessons can be learned for               disagreements, of course, but as long as
       What steps can UEFA take to                     the future?                                   we communicate and are all ready to
       protect grassroots football across              I think it’s hard to say at this stage what   sacrifice something, then we’ll be on
       Europe from the economic impact                 UEFA will learn, and what the world will      the right path.
       of the COVID-19 crisis?                         learn. We’ll certainly all learn that we’re
       There’s been a major focus, of course, on       very fragile, and that a virus can actually   As a football fan, what do you
       the elite competitions. But it’s also clear     bring the world virtually to a standstill…    think you’ll feel when you next
       that grassroots football will always be a       and that means football as well. But          watch a UEFA match in a stadium?
       vital part of our mission. Given the medical    we’ll all come through this crisis, and I’m   I’m sure that it will be a great feeling…
       protocols and provisions that will be in        sure that we’ll emerge stronger and           like everyone, I would feel even better if
       place, it will be important first of all that   wiser than before.                            the fans were there. But I’m an optimistic
       no one takes any unnecessary risks.                The football community has shown           person, and my great hope is that
       And we must all be especially careful           not just unity and solidarity, but also       spectators will be able to return to our
       where children are concerned.                   friendship and respect. We’re                 matches as soon as possible.

       “The football community has
       shown not just unity and
       solidarity, but also friendship
       and respect.”
UEFA
BACK IN PLAY No. 191 - UEFA.com
EXECUTIVE COMMITTEE

AUGUST RETURN TO PLAY
FOR UEFA’S COMPETITIONS
The UEFA Executive Committee’s videoconference meeting on 17 June will be
remembered as one of the most momentous occasions in UEFA’s long and rich
history – coming as it did just two days after the organisation’s 66th birthday.

T
      he committee gave the go-ahead for     European football was compelled to take     was created to examine the health issues.
      UEFA’s various men’s and women’s       an unaccustomed back seat this spring,      Working together, Europe’s football
      competitions to resume in August,      owing to the worldwide escalation of        community aimed to answer a question
ending a hiatus that began in March when     the pandemic. With people’s health and      facing everyone in the game: how
the COVID-19 pandemic forced a halt to       safety paramount, UEFA put all of its       to complete the 2019/20 UEFA club
the European domestic and international      competitions on hold until further notice   competition season and finish domestic
football programme.                          in March, in compliance with national       competitions across Europe as soon
                                             measures and World Health Organization      as circumstances would permit football
Responding to new                            recommendations. “The unprecedented         to resume.
developments                                 circumstances indeed made it impossible        Finding the right response required
The Executive Committee’s green light        for any sport to take place,” said UEFA     an intense and challenging period of
came as national governments and             president Aleksander Čeferin. The only      ideas and proposals, discussions, online
authorities began easing the lockdown        possibility in an uncertain and somewhat    meetings and telephone calls, expert
conditions put in place to slow the spread   unreal atmosphere was to start preparing    analysis findings, exchanges of information
of COVID-19. By June, many European          for better days ahead.                      and data, and urgent consultations. The
domestic football competitions were                                                      solution subsequently approved by the
gradually coming out of hibernation after    Background: finding a solution              UEFA Executive Committee gives priority
the enforced period of inactivity, with      From mid-March, an ongoing working and      to European domestic competitions, by
league and cup matches getting under         regular consultation process involved       enabling them to be played first and
way again behind closed doors as a           UEFA, its 55 member associations and        completed by the end of July, before
protective and preventative measure.         other major stakeholders – notably, the     UEFA’s 2019/20 club competitions restart
The committee considered this as the         European Club Association (ECA), the        at the beginning of August.
right moment for UEFA’s competitions         European Leagues (EL) and the players’
to follow suit…                              union FIFPRO Europe. Working groups         Minimising risks,
                                             were set up to look at the calendar and     safeguarding value
Football’s wait:                             assess the economic, financial and          UEFA’s objective, especially with the
the preparation process                      regulatory impact of the COVID-19           revised club competition format put in
In the face of the COVID-19 crisis,          pandemic, and an expert medical panel       place, is to minimise risks by keeping the
BACK IN PLAY No. 191 - UEFA.com
Stadion Köln

                                                                                           Shutterstock

                                                                                                                                                Shutterstock
                                                    Estádio do Sport
                                                    Lisboa e Benfica

                                                                                                                                   Colovray – Nyon

highest level of control over matches,
limiting international travel and local
journeys, and ensuring a safe
accommodation environment; protecting
competition, clubs and players by
softening the match burden at the end

                                                                                           Shutterstock
of a long competitive summer of domestic
action; and safeguarding value by offering

                                                                                                                                                UEFA
                                                    Anoeta Stadium
the best possible format with only                  – San Sebastián
high-value matches, as well as to
compensate lost match broadcasting
opportunities.                                    Key Executive Committee decisions:
   The 2020/21 UEFA Champions League
and UEFA Europa League qualification              • 5–30 August: Completion of UEFA’s 2019/20 club competitions in single-leg
phases will be played as single legs instead        matches played in three countries: Portugal (UEFA Champions League),
of as home and away legs, thus cutting              Germany (UEFA Europa League) and Spain (UEFA Women’s Champions League);
down on travel, hotel reservations and            • 8 August – 1 October: 2020/21 UEFA Champions League and UEFA Europa
meetings, and lowering the risk of                  League qualifying phase;
exposure to the coronavirus.                      • 3 September – 18 November: UEFA Nations League group stage;
                                                  • 24 September: UEFA Super Cup match in Budapest;
The EURO factor                                   • 7–13 October: 2020/21 UEFA Women’s Champions League qualifying
A crucial catalyst for the club competition         round mini-tournaments;
solution was UEFA’s early decision in             • 8 October/12 November: European Qualifiers play-offs – semi-finals and
March to postpone its premium national              finals respectively;
team tournament, UEFA EURO 2020,                  • 20/22 October: Start of the respective 2020/21 UEFA Champions League
until summer 2021. “UEFA took a bold                and UEFA Europa League group stages;
decision when it decided to postpone              • 11/12 and 18/19 November: 2020/21 UEFA Women’s Champions League
EURO 2020,” the UEFA president                      round of 32;
explained. “But in doing so, we created           • 11 June – 11 July 2021: UEFA EURO 2020 to be staged in 12 host cities as
the space which has allowed domestic                scheduled across Europe.
club competitions across the continent
to resume, where possible, and play to            (Full details of the UEFA Return to Play calendar can be found on pages 12–13)
a conclusion.”

Neutral venues
Several factors drove the decision to bring    appropriate solutions; the need to choose                  local authorities; good stadium
the 2019/20 club competition campaign to       countries with a positive evolution in their               infrastructures; and the associations’
its conclusion at neutral venues. These        epidemiologic situation; full support from                 operational expertise.
included the limited time available to find    the countries’ football associations and                      The national associations of Portugal,
                                                                                                          Germany and Spain emerged as impressive
                                                                                                          and ideal candidates: they offered good
                                                                                                          venue concepts, government guarantees
                                                                                                          were forthcoming, and signed contracts
                                                                                                          have been provided for the venues.

                                                                                                          Club competitions: player
                                                                                                          registration and substitutes
                                                                                                          Teams may register three new players on
                                                                                                          their List A for the rest of the 2019/20
                                                                                                          season, provided they were already
                                                                                                          registered and eligible for the club since
                                                                                                          the last registration deadline, with List A
                                                                                                          still containing a maximum 25 players.
                                                                                                          Clubs may not register newly transferred
                                                                                                          players. Five substitutions will be allowed
                                                                                                          in the 2019/20 matches to comply with
                                                                                                          temporary Laws of the Game changes,
                                                                                                          while the number of substitutions for
                                                                                         UEFA

                                                                                                          2020/21 will remain at three.
BACK IN PLAY No. 191 - UEFA.com
Travel restrictions and social
                                                                                                       distancing recommendations
                                                                                                       mean that the Executive
                                                                                                       Committee has to meet by
UEFA

                                                                                                       videoconference for the
                                                                                                       time being.

       Matches behind closed doors                      men’s and women’s club and national            ahead,” the UEFA president added, “and
       UEFA has adopted a ‘wait and see’                team competitions and a further iteration      we want to enhance the momentum in
       approach to this crucial protective and          will be produced for youth and futsal          the women’s game, not lose it.”
       preventative issue. Given the constantly         competitions. It will be a living document
       evolving situation, the UEFA administration      which can also be adapted to local             Unity and solidarity
       agreed to continue to closely monitor the        legislation and requirements.                  Finally, as European football finds its
       situation – it was felt that more time and          Matchday operational guidelines             feet again, one particularly positive fact
       information was needed, and continued            are also being adapted, both at club           has emerged from the COVID-19 crisis –
       close consultation with local authorities        and national team level, so they are           the spirit of solidarity that has prevailed
       required, before any final decision could        more tailored to football’s new norms.         since March. Cooperation and
       be taken on admitting spectators to              UEFA’s main challenge is to implement          understanding have been the order of
       UEFA competition matches. On 9 July,             protocols and procedures that ensure its       the day as UEFA, the national associations
       the Executive Committee decided that             matches can take place with the same           and the various stakeholders have striven
       all matches would be played behind               level of safety across all 55 national         in tandem to steer football through
       closed doors until further notice.               associations.                                  extremely troubled times.
                                                                                                          UEFA has made its own solidarity mark
       Medical protocol: keeping                        EURO 2020: one year later                      in this period. It released €236.5m of
       everyone safe                                    While there was obvious disappointment         HatTrick assistance programme funding to
       The medical working group’s deliberations        at the postponement of UEFA EURO 2020,         help its 55 member associations meet the
       will culminate in an extensive UEFA              there is now considerable optimism about       challenges of COVID-19 in their respective
       medical protocol, aimed at ensuring the          next summer’s rescheduled tournament.          countries. In addition, with many clubs
       safety and health of everyone involved           Signed undertakings have been received         facing financial difficulties amid the crisis,
       in UEFA’s matches when they resume.              from all host associations, stadiums and       UEFA released club benefit payments for
       Testing will be carried out on players and       host cities, which means that the same 12      the clubs’ contribution to European
       technical/medical staff, referees and UEFA       venues as originally appointed will host the   national team competitions, with 676
       match officers, and will be conducted            51 matches: Amsterdam, Baku, Bilbao,           clubs from UEFA member associations
       alongside the application of other               Bucharest, Budapest, Copenhagen, Dublin,       receiving amounts ranging from €3,200
       measures of infection prevention, such as        Glasgow, London, Munich, Rome and              to €630,000 for their contribution to the
       social distancing, access to disinfection        Saint Petersburg.                              European Qualifiers and the UEFA Nations
       products, frequent and thorough hand                                                            League for the 2018–20 period.
       washing, and the wearing of personal             Youth and women’s football,                       Without this togetherness and
       protective equipment at the stadium.             futsal: remembering their                      teamwork on all sides, the task of
       Teams will have to adopt travel and              importance                                     maintaining football’s stability and plotting
       accommodation policies that protect their        An essential UEFA objective is to complete     a course through the crisis would
       members from risk of infection; stadium          its current youth and futsal competitions.     undoubtedly have been twice as daunting,
       requirements will include a zoning system        “We are firm believers in their importance     as the UEFA president acknowledged:
       to be implemented in order to prevent            and the significance of the overall growth     “The football community has worked
       uncontrolled or indirect contact issues,         and development of the game,” said the         together and shown tremendous unity
       and stadium attendance will be limited           UEFA president. The completion of              during this unprecedented crisis,” he
       to teams, officials and working staff.           the 2019/20 UEFA Women’s Champions             reflected. “I am convinced that we will
       The medical protocol, which is now being         League also transmits a strong signal.         come out of this crisis stronger and with
       finalised, will initially apply for the senior   “This competition has exciting times           closer links than ever before.”

       10 – UEFA DIRECT • July/August 2020
EXECUTIVE COMMITTEE

Emergency club
licensing measures

At its videoconference meeting,              New women’s youth
the Executive Committee approved             competition formats
temporary emergency measures as              Finally, the European Women’s Under-17
addenda to the UEFA Club Licensing and       and Under-19 Championships will have
Financial Fair Play Regulations, to offset   a new format from 2021/22 to help
the impact of COVID-19 on club finances.     further develop elite female youth
The measures provide flexibility, while      players. A league-style qualifying format
ensuring that clubs fulfil transfer and      will see teams divided on coefficient
salary obligations on time, and give clubs   rankings into two leagues, A and B, each
more time to quantify and account for        with groups of four teams playing mini-
unanticipated revenue losses.                tournaments.
                                                A second group round in League A
Overdue payables – valid for                 will replace the current elite round,
2020/21 season                               with the winners (and best runner-up)
Among the key elements, all clubs in         qualifying for the final tournament.
UEFA competitions must prove as              After that second round, the winners
at 31 July (instead of 30 June) and          of the League B mini-tournaments
30 September that they do not have any       will be promoted and the last-placed
overdue payables in respect of transfers,    League A teams will be relegated into
employees and social/tax authorities as a    the first round of the next championship.
result of obligations due to be paid up to      Final tournament hosts will be
30 June and 30 September respectively.       drawn into a league according to their
                                             coefficient and play as any other team
Break-even rule – valid for                  throughout the competition, with their
                                                                                               The Executive Committee
2020/21 and 2021/22 seasons                  final tournament place guaranteed,                approved heading guidelines
The 2020 financial year assessment is        irrespective of their results.                    for youth players.
postponed for one season, and will be
assessed together with the 2021 financial
year; the 2020/21 monitoring period is
curtailed and only covers two reporting
periods (financial years ending in 2018
and 2019). Meanwhile, the 2021/22
monitoring period is extended and covers
four reporting periods (financial years
ending in 2018, 2019, 2020 and 2021),
and the 2020 and 2021 financial years
will be assessed as one single period.

Player registration
The Executive Committee also set the
player registration deadline for the
2020/21 UEFA club competitions group
stages at 6 October 2020, and approved
heading guidelines for young footballers
designed to help protect their health and
safety in training and matches.
  The 2021/22 European Qualifiers draw
procedure was approved – pending FIFA’s
final confirmation – and features ten
groups. Group winners qualify directly
for the 2022 World Cup, while group
runners-up will take part in play-offs
                                              Sportsfile

with two teams from the UEFA Nations
League to determine the last three
European qualifiers.

                                                                                         UEFA DIRECT • July/August 2020 – 11
RETURN TO PLAY

NEW DATES FOR UEFA COMPETITIONS
Find out the new dates for this and next season’s club competitions, plus all
the revised national team competition schedules.

UEFA club competitions                        2020/21 UEFA Europa League
                                              Preliminary round
                                              20 August (single-leg ties)                  2020 UEFA Super Cup – Budapest
                                              First qualifying round                       24 September: Puskás Aréna, Budapest*
                                              27 August (single-leg ties)                  *originally scheduled to be played in Porto on
2019/20 UEFA Champions League                 Second qualifying round                      12 August 2020.
Round of 16                                   17 September (single-leg ties)
7/8 August: Second legs to be played at       Third qualifying round
home teams’ stadiums where conditions         24 September (single-leg ties)
allow                                         Play-offs
Quarter-finals & semi-finals – Lisbon         1 October (single-leg ties)                  2019/20 UEFA Youth League
Single-leg ties on 12/13/14/15 August         Group stage                                  Round of 16
(quarters) and 18/19 August (semis) played    22 & 29 October, 5 & 26 November,            16 August, Nyon
at the Estádio do Sport Lisboa e Benfica      3 & 10 December                              Final tournament
and Estádio José Alvalade.                    No date changes to subsequent rounds         Quarter-finals: 18/19 August, Nyon
Final – Lisbon                                                                             Semi-finals: 22 August, Nyon
23 August: Estádio do Sport Lisboa                                                         Final – Nyon
e Benfica                                                                                  25 August: Colovray Stadium

                                              2019/20 UEFA Women’s
2020/21 UEFA Champions League                 Champions League                             UEFA men’s national
Preliminary round                             Quarter-finals & semi-finals – Bilbao &
8 and 11 August (single-leg ties)             San Sebastián
                                                                                           team competitions
First qualifying round                        Single-leg ties on 21/22 August (quarters)
18/19 August (single-leg ties)                and 25/26 August (semis) played at the
Second qualifying round                       San Mamés Stadium and Anoeta Stadium.
25/26 August (single-leg ties)                Final – San Sebastián
Third qualifying round                        30 August: Anoeta Stadium                    UEFA EURO 2020
15/16 September (single-leg ties)                                                          Play-offs
Play-offs                                                                                  Semi-finals: 8 October
22/23 & 29/30 September                       2020/21 UEFA Women’s                         Finals: 12 November
Group stage                                   Champions League                             Final tournament
20/21 & 27/28 October, 3/4 & 24/25            Qualifying round mini-tournaments            Rescheduled from 11 June to 11 July 2021
November, 1/2 & 8/9 December                  7–13 October
No date changes to subsequent rounds          Round of 32
                                              11/12 & 18/19 November
                                              Round of 16
                                              3/4 & 10/11 March                            2019–21 European
                                              Quarter-finals                               Under-21 Championship
2019/20 UEFA Europa League                    23/24 March & 31 March / 1 April             Qualifying round
Round of 16                                   Semi-finals                                  To be concluded in September, October
5/6 August: Second legs to be played at       24/25 April & 1/2 May                        and November 2020
home teams’ stadiums where conditions         Final – Gothenburg                           Group stage – Hungary and Slovenia
allow. FC Internazionale Milano v Getafe CF   16 May: Gamla Ullevi                         Group stage: 16 teams in 4 groups,
and Sevilla FC v AS Roma, whose first leg                                                  24–31 March 2021
was also postponed, will be played as                                                      Final tournament – Hungary
a single leg in Germany.                                                                   and Slovenia
Quarter-finals & semi-finals – Cologne,                                                    Quarter-finals, semi-finals & final:
Duisburg, Düsseldorf & Gelsenkirchen                                                       31 May – 6 June 2021
Single-leg ties on 10/11 August (quarters)                                                 Final – Ljubljana
and 16/17 August (semis)                                                                   6 June 2021: Ljubljana
Final – Cologne
21 August: Stadion Köln

12 – UEFA DIRECT • July/August 2020
RETURN TO PLAY

                                      UEFA women’s national                               UEFA futsal competitions
                                      team competitions
2019/20 European
Under-19 Championship
Elite round
2–8 September
Final tournament – Northern Ireland                                                       UEFA Futsal EURO 2020-22
Group stage: 7–17 October             UEFA Women’s EURO 2021                              Qualifying play-offs
Semi-finals, final & U-20 World Cup   Qualifying round & play-offs                        2–11 November 2020
play-off: 11–14 November              Latest info: Remaining group matches to             Group stage and play-offs
                                      be played in FIFA women’s international             6 December 2020 to 17 November 2021
                                      windows in September, October, November             Latest info: New dates under review
                                      and December 2020; play-offs rescheduled            Finals tournament – Netherlands
                                      for window in April 2021.                           Latest info: Finals scheduled to take place
2019/20 European                      Final tournament – England                          from 19 January to 6 February 2022 in the
Under-17 Championship                 Latest info: rescheduled for 6–31 July 2022         Netherlands.
Elite round
Cancelled
Final tournament – Estonia                                                                2020 Futsal World Cup
Cancelled                                                                                 European Play-offs
                                      2019/20 European Women’s                            2–11 November 2020
                                      Under-19 Championship
Friendly matches                      Elite round
Autumn matches: 7/8 October           Cancelled
& 11/12 November                      Final tournament – Georgia
                                      Cancelled                                           2019/20 UEFA Futsal
                                                                                          Champions League
                                                                                          Finals – Barcelona*
                                                                                          Semi-finals, third-place play-off
2020/21 UEFA Nations League                                                               & final: 8–11 October
League phase                          2019/20 European Women’s                            *Original host Minsk will now hold next season’s
Group stage matches: 3/4/5 & 6/7/8    Under-17 Championship                               finals in April 2021.
September, 10/11 & 13/14 October,     Elite round
14/15 & 17/18 November                12–20 September
Finals                                Final tournament* – Sweden
Under review                          Quarter-finals, semi-finals & final:
                                      4-10 October                                        UEFA Women’s Futsal EURO 2022
                                      *also serves as qualification competition for the   Preliminary round
                                      U-17 Women’s World Cup.                             4–9 May 2021
                                                                                          Main round
2020/21 UEFA Regions’ Cup                                                                 19–24 October 2021
Cancelled                                                                                 Finals
                                                                                          24–27 March 2022

                                                                                          2020/21 European Under-19
                                                                                          Futsal Championship
                                                                                          Final tournament
                                                                                          1–7 November 2021

                                                                                                   UEFA DIRECT • July/August 2020 – 13
UEFA STRATEGY

SOLID PLATFORM FOR
EUROPEAN FOOTBALL
TO BOUNCE BACK

The COVID-19 crisis has
shaken economies and
societies around the world.
UEFA’s five-year strategy has
laid solid foundations which
will help European football to
withstand the shock and adapt
to sport’s ‘new normal’ –
according to the members
of the UEFA strategy steering
committee.

14 – UEFA DIRECT • July/August 2020
UEFA STRATEGY

               I
                  t has quickly become a cliché, but it does      as in more normal times, UEFA gave an immediate
                  not make it any less true that we are           and direct boost to all member associations by
                  currently living through unprecedented          releasing €236.5m of HatTrick funds.
               times. The norms of everyday life have been           With their domestic seasons brought to an
               turned upside down and the impact has been         abrupt standstill, clubs faced a sudden and
               felt by people around the world – not least        unexpected cessation in activity. In a similar vein
               here in Europe.                                    to the flexibility shown by quickly making
                  Despite its prominent role in our society,      HatTrick payments available to member
               sport can often feel like it exists outside the    associations, UEFA fast-tracked the release
               normal news cycle. Traditionally, football has     of €70m in solidarity funds to clubs that have
               offered an escape, something people can turn       contributed players to UEFA national team
               to in tough times. The national mood of a          competition matches. In total, 676 clubs from
               country has often been lifted by its football      every UEFA nation benefited.
               team – we only need to recall the scenes in           While the strategy’s ability to adapt to
               Utrecht following Women’s EURO 2017 or in          changing circumstances has undoubtedly helped
               Paris during the 2018 World Cup to see how         national associations cope with the short-term
               national successes can galvanise entire            emergency, its long-term goals should drive
               countries, uniting fans from all backgrounds       European football’s long-term economic
               in a shared eruption of euphoria.                  recovery. Once football restarts across the
                  ‘Bringing people closer’ is one of football’s   continent and down the leagues, the
               great strengths, but with the term ‘social         development of a new, third UEFA club
               distancing’ now a public health mantra             competition will ensure a broader spread
               repeated across the world, our great sport         of teams from different countries get the
               cannot do that for the time being, at least not    opportunity to play European football and
               in a physical way. It can, though, still bring     benefit from its revenue. Furthermore,
               communities closer in spirit. Solidarity across    the ongoing efforts to ensure economic
               European football will be vital to ensure an       sustainability through club licensing and
               eventual triumphant return at every level – we     financial fair play have given clubs the best
               are all in it together.                            possible chance of weathering a storm
                  Fortunately, we are well placed to bounce       that – for the time being – includes limited
               back. The UEFA Strategy 2019–24: Together          matchday income.
               for the Future of Football was not developed          Building consensus through a collaborative
               with a global health emergency in mind but, in     approach was a key enabler in creating the
               responding to the unique challenges resulting      strategy. That cornerstone did not just
               from the COVID-19 pandemic, it is more             determine how it was constructed, but also
               relevant than ever.                                shaped the attitude and spirit in which the work
                  Projects set up, developed and progressed       would be carried out. It meant that, in a time of
               to fulfil the strategy’s four goals –              unique challenges as football stopped across
               participation, good governance, solidarity         Europe for the first time in 75 years, stakeholder
               and finance – have helped our sport resist         working groups could quickly be formed,
               the shock to the system and allow us to look       ensuring the inclusion of every key stakeholder
               forward with cautious confidence. From             in the decision-making process.
               creating incentives that help implement               From this, consensus could be reached and
               good governance principles to the Football         priorities established around difficult decisions
               Federations of the Future programme, which         that, in the past, might have foundered on
               fosters business development, national             conflicting interests. For example, UEFA agreed
               associations are well placed to ride out the       to postpone flagship national team tournaments
               worst of COVID-19’s impact on our sport.           and delay the return of its club competitions to
                  A strategy’s long-term success is ultimately    ensure that domestic competitions had every           UEFA strategy
               measured by the fulfilment of its goals.           opportunity to finish their season. This was
                                                                                                                        steering committee
               However, its effectiveness requires in-built       done for the overall good of European football.
               flexibility – circumstances change over a             UEFA’s strategy was designed to tackle the
                                                                                                                        Karl-Erik Nilsson (SWE)
               five-year period and that demands an agile         many challenges European football would face
               response. For example, with each of its 55         over the next decade. While few would have            Florence Hardouin (FRA)
               member associations affected by COVID-19           predicted the nature and size of the current test,    Michele Uva (ITA)
               in different ways, UEFA realised early on that     the measures laid down in advance have                David Martin (NIR)
                                                                                                                        Gudni Bergsson (ISL)
Getty Images

               national associations were best placed to          ensured our response has been firm and united.
               determine how to protect football in their         It has given us the best possible chance to keep      Aivar Pohlak (EST)
               own countries. Rather than ring-fencing            football as Europe’s most played, trusted and         Alexander Alaev (RUS)
               development funding for specific projects,         engaging sport.                                       Kadir Kardaş (TUR)

                                                                                                                    UEFA DIRECT
                                                                                                                         UEFA DIRECT
                                                                                                                                • July/August
                                                                                                                                       • March2020
                                                                                                                                              2019 – 15
UEFA STRATEGY 2019–24

ONE YEAR IN
Launched at the UEFA Congress in February 2019, Together
for the Future of Football gave a clear direction and vision for
the European game, with buy-in from all major stakeholders.

T
       he first year of implementation saw       played, trusted and engaging sport.
       great strides taken in numerous key       This is not just a mission for UEFA but
       domains. Looking ahead, the               for everyone involved in football, and
strategy will not only have to tackle the        we should all be united in this mission.”
challenges anticipated at the time of its            The pandemic does not change
creation, but also the many more                 this mission, and in many ways gives
resulting from the COVID-19 pandemic.            it further significance – so what
   When the strategy was launched,               measures have been implemented
UEFA president Aleksander Čeferin said:          within the parameters of the strategy’s
“Our mission is to keep football the most        four pillars?

                         Football                                                                        Trust
                         Objectives                                                                        Objectives
                         1. Grow and secure long-term participation                                        1. Provide leadership to
                        within European football                                                         the national associations
                      2. Lead and support the advancement of                                           2. Promote good governance
                  national football associations                                                  and increased transparency
   3. Ensure football in Europe is accessible and available to all                  3. Protect the integrity of football
   4. Promote and develop football infrastructure across Europe                     4. Develop stakeholder involvement

   Key achievements                                                                 Key achievements
   Football in Schools programme                                                    UEFA internal governance and compliance unit
   • launched in 2020 to promote football as a social and                           • set up to align UEFA activities with good
     educational tool, and develop a player pathway to link                           governance principles.
     up with clubs.                                                                 UEFA finals: revised bidding processes
   PlayMakers collaboration with Disney                                             • more transparent bidding processes for UEFA
   • innovative new approach based on play designed to increase                       competition finals to ensure adherence to various
     five- to eight-year-old girls’ participation in sport and raise their            requirements (e.g. sustainability standards).
     self-confidence. Aims to change perception about girls playing
     football.                                                                      COVID-19 impact
   Football Federations of the Future                                               Providing support and guidance to European
   • business development programme offering assistance to                          football’s leaders is helping our community to
     national associations.                                                         navigate uncertain times and lay solid foundations
                                                                                    for building the future.
   COVID-19 impact
   The pandemic stopped organised football at all levels, but UEFA’s                UEFA strategy steering committee
   strategic goals of participation, accessibility and development                  “The strategy is a united front across European
   remained more important than ever. The UEFA-Disney tie-up                        football but in no other area is this perhaps more
   adapted PlayMakers to run Play at Home, which encouraged                         important than in the Trust pillar. This first year
   children to stay active, even while locked down at home.                         provided some examples of excellent collaboration
                                                                                    as we aim to raise good governance standards,
   UEFA strategy steering committee                                                 increase transparency and guard football’s
   “We took several excellent steps forward in 2019 as we aim to                    integrity.”
   increase participation across all areas of society, and while we
   have experienced this unique hiatus in people actually playing
   the game, we are confident in our long-term aims.”

16 – UEFA DIRECT • July/August 2020
UEFA STRATEGY 2019–24

                      Competitiveness                                                       Prosperity
                        Objectives                                                           Objectives
                       1. Ensure all UEFA competitions are                                   1. Continue growing revenues
                      competitive and meaningful for all                                     2. Pursue more efficient
                   2. Pursue the optimal football calendar to                               development through research
                facilitate domestic and international competitions                        and investment
3. Work to maintain competitive balance through sporting and                           3. Establish continuous fan
financial measures                                                      engagement and relationships
4. Protect and support financial sustainability at all levels           4. Enhance our international image and awareness

Key achievements                                                        Key achievements
UEFA Europa Conference League                                           UEFA.tv
• allows clubs from a higher number of member associations to           • launch of streaming platform, giving fans
  participate in UEFA club competitions, with winners granted             increased access to live and on-demand video,
  access to the Europa League group stage.                                both for UEFA and domestic competitions.
UEFA Nations League                                                     UEFA Club Competitions SA
• adjusted after first edition to further reduce number of friendlies   • advising and making recommendations to UEFA
  and encourage more meaningful competitive matches.                      on strategic business topics.
Launch of women’s club licensing                                        UEFA innovation hub
• basis for securing sustainable practices and advancing                • set up to encourage cutting-edge research and
  professionalism within the women’s game.                                to create a forum for testing ground-breaking
                                                                          approaches to football’s development.
COVID-19 impact
The global health emergency has brought challenges both for the         COVID-19 impact
financial security of stakeholders and the overall football calendar.   In 2020, European football experienced its longest
UEFA took proactive measures to inject cash in advance to help          period of inactivity since World War II. New
member associations and clubs cope with the crisis, to quickly          thinking is essential to ensure the sport continues
establish consensus around a road map for restarting competitions.      to grow post-pandemic.

UEFA strategy steering committee                                        UEFA strategy steering committee
“At both club and national team level, the ball is rolling              “There were several exciting developments in 2019
to offer further opportunities for meaningful, competitive football     that keep us pushing forward on numerous fronts.
as work continues to ensure financial sustainability best practice      These include different innovations concerning our
is followed.”                                                           ‘stock-in-trade’ output but also within other areas
                                                                        of opportunity such as esports.”

                                                                                          UEFA DIRECT • July/August 2020 – 17
UEFA GROW

                           THE POWER OF VISION IN
                           DRIVING LONG-TERM SUCCESS
                           Football Federations of the Future enables national associations to establish a clear
                           vision and ensure they have a robust strategy in place to grow and develop football.

                       I
                              n recent months, the world has had                                  In shaping a response to this pandemic,                                     plans to be measured against their ability
                              to adapt to COVID-19 and, as a result,                              the choices facing national associations                                    to support an organisation in achieving
                              the goalposts have shifted for many                                 are tough ones, the outcomes of which                                       its long-term strategic goals.
                           sports organisations across Europe.                                    could have ramifications for the future                                        Without the existence of a clear vision,
                              For national football associations, this                            of the game in that country, not just in                                    supported by a detailed and robust
                           has meant priorities have had to change,                               the months ahead, but for many years                                        strategic plan, national associations
                           as attention focuses on ensuring football, at                          to come.                                                                    lose the ability to benchmark potential
                           all levels of the game, adheres to changes                                The solution is not easy. But, wherever                                  solutions and, as a result, are far less likely
                           in government legislation and, moving                                  possible, the focus must be to think                                        to make decisions that will support the
                           forward, can exist in an environment that                              beyond short-term necessity and keep                                        long-term interests of the organisation.
                           ensures the health and well-being of all its                           sight of the long-term vision the                                           Football Federations of the Future was
                           participants, from players and fans to                                 association has established for the future                                  launched by UEFA in October 2019 with
                           volunteers and administrators.                                         of football in that country. This enables                                   the specific aim of enabling national
                                                                                                                                                                                                 MEDIA RIGHTS                      FINANCIAL
                               BRAND                        COMMUNICATION                   GOVERNANCE                             IT                          EDUCATION                          & CONTENT                      SUSTAINABILITY                    INSIGHTS

                                                                                  Football Federations of the Future

                                                                                                                                                               MEDIA RIGHTS                       FINANCIAL                                                        PUBLIC
 ND                         COMMUNICATION                   GOVERNANCE                            IT                         EDUCATION                          “A Football FederationSUSTAINABILITY
                                                                                                                                                                & CONTENT                of the Future uses brands  as
                                                                                                                                                                                                               INSIGHTS                                            AFFAIRS
                                               “Every association has a clear strategy for growth
                                                                                                                                                                strategic tools to create value for the organisation,
                                               with a corresponding implementation system”
                             STRATEGIC
                                                                                                                               REVENUES         BRAND           football COMMUNICATION
                                                                                                                                                                         and society”              GOVERNANCE                                          IT
                             PLANNING                       PARTICIPATION                   ENGAGEMENT                                                            IMAGE

                                                                                                                              MEDIA RIGHTS                       FINANCIAL                                     PUBLIC
NICATION                    GOVERNANCE                           IT                         EDUCATION                          & CONTENT                        “Strategic communications
                                                                                                                                                               SUSTAINABILITY               capability that supports
                                                                                                                                                                                       INSIGHTS                AFFAIRS
                                               “Understanding, growing and retaining as many
                                                                                                                                                                the national association in achieving its overall
                                               participants as possible”
TEGIC
                                                                                                                BRAND                         COMMUNICATION
                                                                                                                                                                organisational goals”
                                                                                                                                                                         GOVERNANCE                  IT                                           EDUCATION
NING                        PARTICIPATION                   ENGAGEMENT                        REVENUES                           IMAGE

                                                                                                                                              STRATEGIC
                                                                                                                               FINANCIAL      PLANNING                          PARTICIPATION                   ENGAGEMENT                        REVENUES
                                                                                             MEDIA RIGHTS                                                                                         PUBLIC
NANCE                            IT                         EDUCATION                                                        SUSTAINABILITY                     INSIGHTS
                                                                                              & CONTENT
                                               “Improving our connection with the football family”                                                              “Improving  the governance  of our national
                                                                                                                                                                                      AFFAIRS
                                                                                                                                                                associations”
                                                                                                                                                                                                                                                   MEDIA RIGHTS
PATION                      ENGAGEMENT                       REVENUES         BRAND             IMAGE        COMMUNICATION                    GOVERNANCE                              IT                        EDUCATION                           & CONTENT

                                                                                                              STRATEGIC
                                                            MEDIA RIGHTS                      FINANCIAL       PLANNING                        PARTICIPATION      PUBLIC         ENGAGEMENT                       REVENUES                            IMAGE
                            EDUCATION                        & CONTENT                      SUSTAINABILITY                    INSIGHTS                           AFFAIRS
                                               “Increasing the funding required to grow the game”                                                               “Make IT matter – fit for purpose”
                                                                                                                                                                                                                MEDIA RIGHTS                        FINANCIAL
EMENT                        REVENUES         BRAND            IMAGE       COMMUNICATION                     GOVERNANCE                             IT                          EDUCATION                        & CONTENT                        SUSTAINABILITY

                                                                            STRATEGIC
                                                                            PLANNING                         PARTICIPATION                    ENGAGEMENT                          REVENUES                         IMAGE
                                               “A Football Federation of the Future has a
                                                                                                                                                                “Ensuring all staff have the right skill sets to achieve
                                               positive image and is a respected, transparent
                                                                                                                                                                the organisation’s goals”
             BRAND
                                               and modern organisation”
                                            COMMUNICATION        GOVERNANCE                 IT                                                EDUCATION
                                                                                                                                                                                 MEDIA RIGHTS                     FINANCIAL
NUES                           IMAGE                                                                                                                                              & CONTENT                     SUSTAINABILITY                     INSIGHTS

                                             STRATEGIC
                                             PLANNING                       PARTICIPATION                    ENGAGEMENT                        REVENUES                             IMAGE
                                               “Strong partnerships with governments and                                                                        “Optimising our media rights opportunities, reaching
                                               municipalities to grow football”                                                                                 more and more people the right way”
                              PUBLIC                                                                                                           MEDIA RIGHTS                       FINANCIAL                                                         PUBLIC
GHTS COMMUNICATION            AFFAIRS       GOVERNANCE                           IT                          EDUCATION                          & CONTENT                       SUSTAINABILITY                    INSIGHTS                          AFFAIRS

           STRATEGIC
           PLANNING                         PARTICIPATION                   ENGAGEMENT                        REVENUES                           IMAGE
                                               “A Football Federation of the Future is insight-driven                                                           “Making European football financially sustainable,
                                               and makes decisions based on evidence”                                                                           protecting its long-term viability and stability”
NCIAL                                                         PUBLIC                                          MEDIA RIGHTS                      FINANCIAL                                                         PUBLIC
NABILITYGOVERNANCE            INSIGHTS           IT           AFFAIRS       EDUCATION                          & CONTENT                      SUSTAINABILITY                      INSIGHTS                        AFFAIRS

           PARTICIPATION                    ENGAGEMENT                       REVENUES                           IMAGE
                           18 – UEFA DIRECT • July/August 2020
UEFA GROW

                                                                                                                                                                                             BRAND                   COMMUNICATION             GOVERNANCE                  IT                  EDUCATION

                                                                                                                                                                                              BRAND                  COMMUNICATION              GOVERNANCE                  IT                 EDUCATION

                                                                                                                                                                                        BRAND                   COMMUNICATION               GOVERNANCE                IT                   EDUCATION
                                                                                                                                                                                           STRATEGIC
                                                                                                                                                                                           PLANNING                  PARTICIPATION              ENGAGEMENT              REVENUES                  IMAGE
                                                                                                                                                                                            STRATEGIC                                            MEDIA RIGHTS           FINANCIAL
                                                                                                           BRAND                    COMMUNICATION              GOVERNANCE                       IT
                                                                                                                                                                                            PLANNING                  EDUCATION
                                                                                                                                                                                                                      PARTICIPATION              ENGAGEMENT
                                                                                                                                                                                                                                                   & CONTENT           REVENUES
                                                                                                                                                                                                                                                                      SUSTAINABILITY               IMAGE
                                                                                                                                                                                                                                                                                                 INSIGHTS

                                  The Football Federations of the Future                                                                                                                          A
                                  cluster model enables a national
                                  association
                                      GOVERNANCE to assess which clusterEDUCATION                               MEDIA RIGHTS               FINANCIAL                                  STRATEGIC PUBLIC                                                                                                 MEDIA RIG
D            COMMUNICATION                                 IT                                                                            SUSTAINABILITY                 BRAND
                                                                                                                                                                      INSIGHTS        PLANNINGCOMMUNICATION                GOVERNANCE                      IT      REVENUESEDUCATION         IMAGE
                                                                                                                                                                                                  B
                                                                                                                 & CONTENT                                                                      AFFAIRS         PARTICIPATION               ENGAGEMENT                                                  & CONTE

                                  (A – Advanced, B – Developed or                                         STRATEGIC
                                                                                                          PLANNING                  PARTICIPATION               ENGAGEMENT                  REVENUES                     IMAGE
                                  C – Developing) most accurately defines
                                  its current status across each of the 14
                                                                                                                                                                                                  C
GIC                               individual business pillars.                                                                 MEDIA RIGHTS                 FINANCIAL STRATEGIC                                   PUBLIC
NG     BRAND PARTICIPATION    COMMUNICATION
                                         ENGAGEMENT   GOVERNANCE
                                                               REVENUES        IT     IMAGE          EDUCATION                  & CONTENT                 SUSTAINABILITYPLANNING       INSIGHTS PARTICIPATION     AFFAIRS ENGAGEMENT                    REVENUES               IMAGE
                                                                                                                                                                                                                                                                            MEDIA RIGHTS               FINANCIA
                                                                                                                                              BRAND                 COMMUNICATION              GOVERNANCE                     IT                       EDUCATION             & CONTENT               SUSTAINABI

                                  The vision is then determined based on
                                  how, and to what extent, the national
                                  association needs to develop its capability
      STRATEGIC
      PLANNING                    across each of
                              PARTICIPATION
                                BRAND               the individualGOVERNANCE
                                                 ENGAGEMENT
                                                COMMUNICATION        pillars, in
                                                                    REVENUES                           IMAGE
                                                                                                         IT
                                                                                                                                         STRATEGIC
                                                                                                                               EDUCATION PLANNING
                                                                                                                                                          MEDIA RIGHTS
                                                                                                                                                           & CONTENT PARTICIPATION
                                                                                                                                                                                       FINANCIAL
                                                                                                                                                                                     SUSTAINABILITYENGAGEMENT    INSIGHTS REVENUES
                                                                                                                                                                                                                                             PUBLIC
                                                                                                                                                                                                                                             AFFAIRS     IMAGE

                                  order to be able to deliver against its
                                  organisational objectives.

                                 In this example, we can see that as a result
                               STRATEGIC
                               PLANNING            PARTICIPATION            ENGAGEMENT               REVENUES                    IMAGE                    MEDIA RIGHTS                 FINANCIAL MEDIA RIGHTS                   FINANCIAL     PUBLIC                            PUBLIC
                                 of working through
                                 BRAND
                                                                   FootballGOVERNANCE
                                                   COMMUNICATIONBRAND
                                                                              Federations
                                                                                    COMMUNICATION        IT GOVERNANCE         EDUCATION       IT          & CONTENTEDUCATION        SUSTAINABILITY& CONTENT      INSIGHTSSUSTAINABILITY      AFFAIRS INSIGHTS                  AFFAIRS

                                 of the Future, the national association
                                 has determined that, in order to deliver                                                                                                                     FINANCIAL
                                                                                                                                                                 MEDIA RIGHTS                                                                      PUBLIC              MEDIA RIGHTS              FINANCIAL
                                      BRAND               COMMUNICATION          GOVERNANCE                      IT                  EDUCATION
                                                                                                                                       BRAND                   COMMUNICATION              GOVERNANCE                       IT
                                                                                                                                                                                                                        INSIGHTS                 EDUCATION
                                 against its long-term strategic goals, it                                                                                        & CONTENT                SUSTAINABILITY                                          AFFAIRS              & CONTENT              SUSTAINABILITY

                                                                                                                                                                                             BRAND                   COMMUNICATION              GOVERNANCE                 IT                  EDUCATION
                                 must focus onPARTICIPATION
                               STRATEGIC
                               PLANNING
                                                       developing
                                                                STRATEGIC
                                                                PLANNING
                                                                          itsENGAGEMENT
                                                                               capability
                                                                                     PARTICIPATION    REVENUES
                                                                                                             ENGAGEMENT           IMAGE REVENUES                       IMAGE

                                 across nine core areas of its business.
                                 Of those nine areas, it has identified                                                            Cluster A – Advanced                                                          Current status of national
                                                                                                                                                                                                                 association across each pillar
                                 public
                                    PLANNINGaffairs as presenting
                                    STRATEGIC
                                                                            the ENGAGEMENT
                                                                                  single                  REVENUES
                                                                                                                                     STRATEGIC
                                                                                                                                       IMAGE
                                                           PARTICIPATION
                                                                                                                                   Cluster B – Developed
                                                                                                                                     PLANNING     PARTICIPATION                            ENGAGEMENT                  REVENUES                    IMAGE

                                 biggest opportunity for growth, based                                                                                                                     STRATEGIC
                                                                                                                                                                                           PLANNING              Vision      status national
                                                                                                                                                                                                                   PARTICIPATION       ENGAGEMENTassociation
                                                                                                                                                                                                                                                          REVENUES                                IMAGE

                                 on its current versus vision status.                                                              Cluster C – Developing                                                        wants to achieve across each pillar

                             associations to establish their own vision                                     Football Federations of the Future is designed to
                             and set the strategic direction for the                                        support national associations that are looking to:
                             future of football in their own country.
                                Since its launch, it has proven to be                                       •           Accelerate their overall development. Football Federations of the Future acts
                             a powerful business development tool,                                                      as a springboard, providing them with the necessary guidance and framework.
                             supporting national associations of all
                             sizes and levels of resource across two                                        •           Review or ‘stress test’ their strategic plans, to ensure they remain valid and
                                                                                                                        that individual departments are on track to achieve their own objectives.
                             key areas.
                                Firstly, for those associations looking
                             to move to the next level of their overall
                             development, Football Federations of the
                             Future acts as a springboard, providing                                      Your future in your hands                                                                   stage to provide the necessary support
                             them with the necessary framework and                                        Football Federations of the Future is built                                                 and guidance.
                             guidance to enable them to successfully                                      around the principle of self-assessment.                                                      As a result of being part of Football
                             do so.                                                                       It provides national associations with a                                                    Federations of the Future, national
                                Secondly, using the same methodology,                                     process through which they are able to                                                      associations are able to envision a better,
                             national associations are able to review or                                  holistically analyse and rate their current                                                 more sustainable future. They will have
                             ‘stress test’ their strategic plans to ensure                                status across 14 core areas of the business.                                                developed a clear, coordinated and
                             they remain valid and that individual                                        They can then use this as the basis to plot                                                 effective strategy that will provide them
                             departments are on track to achieve                                          a path that identifies how, and in what                                                     with a comprehensive understanding
                             their own objectives. This process                                           ways, they need to develop across each                                                      of where their organisational priorities
                             provides valuable insight to the senior                                      of these pillars, using the Football                                                        should be focused over the coming years
                             management team and allows them to                                           Federations of the Future cluster model                                                     and what additional resources are
                             be able to address any issues at an early                                    as a guide in order to deliver against their                                                required, across what areas of the
                             stage in order that plans can be changed                                     long-term vision.                                                                           business, in order for the national
                             and the organisation, as a whole,                                               Throughout this process, and beyond,                                                     association to be able to move towards
                             remains on course to deliver against                                         UEFA works closely with each national                                                       delivering against its overall vision for the
                             its long-term vision.                                                        association and is on hand at every                                                         future of football in its country.

                                                                                                                                                                                                                  UEFA DIRECT • July/August 2020 – 19
UEFA CLUB LICENSING SYSTEM

HOW THE CLUB LICENSING
SYSTEM IS IMPLEMENTED
ACROSS EUROPE
UEFA has recently published
                                                                                                                          Michele Uva, UEFA
for the first time an interactive                                                                                         vice-president and
                                                                                                                       chairman of the Club
report that sets out how                                                                                               Licensing Committee,
                                                                                                                        opens a workshop in
the club licensing system is                                                                                                 Vienna in 2019.

implemented across each of
UEFA’s 55 member associations.

T
        he UEFA Club Licensing System:
        Overview of Implementation and
        Application across Europe not only
gives an overview of what the system
is and how it works, but also provides,

                                                                                                                                           GEPA
among other information, insights into
how each national association is organised,
the types of regulations and requirements
in place, as well as various initiatives          the continent, but licensors may adapt         In the current circumstances, the impact
introduced at national level.                     them to their national context or needs        of the COVID-19 pandemic highlights the
   The UEFA club licensing system has             and introduce additional criteria or higher    importance of a regulatory framework
evolved greatly since it was introduced in        standards. Similarly, licensors may also       at UEFA and at national level in helping
2004 in order to adapt to the continuously        choose whether to apply club licensing         to limit the damage from the financial
evolving European football landscape.             principles only to clubs that have qualified   shortfalls caused by this crisis throughout
As explained in more detail in the report,        for UEFA club competitions or for their        the European football pyramid and
clubs that qualify on sporting merit for          own domestic competitions as well.             ensuring the welfare of the European
UEFA club competitions must be granted               Another merit of the system is that it      football community.
a licence in order to be admitted to the          favours the organisational and managerial         The report also gives an overview of
competition in question. This licence acts        development of the football system as          the current landscape of women’s football in
as a certificate confirming that a club fulfils   a whole by strengthening the efficient         Europe. A club licensing system for women’s
all UEFA’s minimum criteria and is delivered      functioning of regulatory structures, while    football was introduced in 2018 as part of
by the UEFA member association or                 promoting the principles of proportionality,   UEFA’s drive to further women’s football.
league, which acts as the licensor and            equal treatment, non-discrimination and        It will be applied for the first time as part
assesses each applicant club against the          subsidiarity, among others.                    of the admission process for the 2020/21
set requirements. The criteria themselves            Over the years, the club licensing system   UEFA Women’s Champions League.
are spread across five pillars: sporting,         has become an intrinsic part of both the          Essentially, this new report provides
infrastructure, personnel and                     operational and strategic framework of         a general overview and historical data,
administrative, legal and financial.              European club football and has also acted      before delving deeper into the different
   One of the features that makes the             as the basis for gathering information at      comparative information available in
UEFA club licensing system special is             UEFA level on related matters. The large       relation to licensors and their regulations,
its flexibility. UEFA sets the minimum            database that UEFA has garnered over           domestic club licensing and club monitoring
standards that must be respected across           the years has enabled many benchmarking        systems, the financial framework these
                                                  analyses, including the annual UEFA Club       systems work under, and the specific
                                                  Licensing Benchmarking Report. This is the     organisational structures and administration
                                                  first time, however, that all information      in place.
                                                  related to the governance and regulatory          Meanwhile, UEFA aims to continue
                                                  structures in place throughout Europe has      developing the system, with the ultimate
                                                  been gathered to share with licensors and      aim of continuing to raise standards
                                                  the general public.                            across the board in European football.
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